How to start a food truck business in 7 steps

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href="https://business.yelp.com/brands/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/ad-solutions/yelp-audiences/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/ad-solutions/enhanced-profiles/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Enhanced Profiles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/measurement/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Measurement Tools </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/data/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Data Licensing </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/data/products/fusion-insights/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Fusion Insights </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/data/products/fusion-ai/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Fusion AI </span> </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--3 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Solutions</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--3 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner c-navigation-mega-menu__inner--3"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--3"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--3" href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--3" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Seat more guests with the only reservation and waitlist software designed for the millions of hungry folks searching on Yelp, Google and Apple Maps. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--3" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Advertising solutions for multi-location businesses and national brands to reach consumers with high purchase intent. </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--4 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner c-navigation-mega-menu__inner--4"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 33.7603 2.11965Z" fill="#000"/> </svg> <span class="c-navigation-mega-menu__back-text">Back</span> </a> <div class="c-navigation-mega-menu__grid c-navigation-mega-menu__grid--4"> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/resources/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Resource links </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="/resources/articles" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Articles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="/resources/success-stories/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Success stories </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="/resources/podcasts" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Podcasts </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="/resources/events" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Events </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="/resources/videos" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Educational videos </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="/resources/?filter-search=guide" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> E-books & guides </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/resources/yelp-business-school/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Guide for Local Businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Discover our latest curated resources designed to provide marketing and growth solutions for your small business. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://biz.yelp.com/support-center/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Support Center </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Explore comprehensive guides and articles offering insights on account management, best practices, billing support, and more. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--html"> <div class="c-navigation-mega-menu__html"> <img src="https://business.yelp.com/wp-content/uploads/2024/09/cartoon-two-women-sitting-high-fiving-300x171.webp" style="position: relative; z-index: 2; margin: 0 auto -2.2rem; width: 190px; max-width: 90%;" alt="" loading="lazy"> 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<a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#" aria-label="Mobile Nav Toggler"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <div class="s-single-post"> <section class="o-section s-single-post__breadcrumbs"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com/resources/articles/"> Articles </a> </div> </nav> </div> </section> <article class="o-section s-single-post__article"> <div class="o-wrapper o-wrapper--narrow"> <h1 class="h2 s-single-post__title"> How to start a food truck business in 7 steps </h1> </div> <div class="o-wrapper o-wrapper--narrow"> <aside class="c-post-meta "> <div class="c-post-meta__author-avatar c-post-meta__author-avatar--user"> <img src="https://business.yelp.com/wp-content/uploads/2024/08/cropped-yelp-author-icon-80x80.gif" alt="Yelp Inc." class="c-post-meta__author-avatar-image c-post-meta__author-avatar-image--user"> </div> <div class="c-post-meta__author"> <div class="c-post-meta__author-name"> <a href="https://business.yelp.com/author/yelp-inc/" class="c-post-meta__author-link"> Yelp Inc. </a> </div> </div> <div class="c-post-meta__post-date"> May 25, 2022 </div> </aside> </div> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__content s-standard-content s-wp-content"> <aside class="c-key-takeaways"> <h2 class="h4 c-key-takeaways__title">Key takeaways</h2> <div class="c-key-takeaways__content"> </p> <ul> <li>The food truck industry offers a lower-risk, flexible alternative to a brick-and-mortar restaurant for entrepreneurs interested in food</li> <li>Keep a consistent schedule in order to build a loyal customer base</li> <li>Your city, county, or state government may require licenses and permits and restrict where you can operate through zoning laws—both on the street and at official events—so do your research first</li> </ul> <p> </div> </aside> <p>If you’re passionate about the food industry, becoming a food truck owner could be a good foray into the field. Thanks to minimal start-up costs and the ability to pursue a wider target market, running a mobile business is a more flexible and lower-risk venture than opening a brick-and-mortar restaurant business. Here’s what it takes to get your food truck business up and running.</p> <p><img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-8352" src="https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-handing-food-customers-foodtruck-cropped-1024x517.webp" alt="How to start a food truck business: food truck owner serving customers" width="1024" height="517" srcset="https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-handing-food-customers-foodtruck-cropped-1024x517.webp 1024w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-handing-food-customers-foodtruck-cropped-300x152.webp 300w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-handing-food-customers-foodtruck-cropped-768x388.webp 768w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-handing-food-customers-foodtruck-cropped-752x380.webp 752w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-handing-food-customers-foodtruck-cropped-600x303.webp 600w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-handing-food-customers-foodtruck-cropped-jpg.webp 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <h2>How to start a food truck business</h2> <p>The food truck industry is worth <a href="https://www.ibisworld.com/industry-statistics/market-size/food-trucks-united-states/" target="_blank" rel="noopener">over $1 billion</a> and steadily growing in value each year. To capitalize on growing demand, follow this step-by-step guide to start your journey as a food truck business owner.</p> <h3>1. Find your niche</h3> <p>Launching a successful food truck requires you to differentiate your business idea from the competition—both brick-and-mortar restaurants and other mobile offerings. Consider how the type of food—and service—you provide will help you stand out. Perhaps you run the only Ethiopian food truck in your market, or maybe you’ve mastered one unique menu item, such as an ice cream taco.</p> <p>Make sure the kind of food and service you provide addresses a specific need or <a href="https://business.yelp.com/resources/articles/targeted-leads/">target market</a>. For example, if you’re skilled at making classic burgers, but another local food truck already serves them, differentiate yourself by using unique ingredients, such as an all-vegan menu.</p> <h3>2. Build your food truck business plan</h3> <p>Once you know where your business is headed, start <a href="https://business.yelp.com/resources/articles/how-to-write-business-plan/">writing a business plan</a>—the roadmap for your business. This plan should include a <a href="https://business.yelp.com/resources/articles/how-to-write-a-business-description/">business description</a> that defines your target audience and explains what your food truck sells, how it operates, and what makes it successful.</p> <p>Include your business name, which should align with your food truck concept and clearly distinguish you from other food businesses in your area.</p> <p>On top of the basics about your food truck, your business plan should also include the following three elements:</p> <h4>Marketing strategy</h4> <p>Explain the key <a href="https://business.yelp.com/resources/articles/marketing-tips-for-small-businesses/">marketing strategies</a> and channels you’ll use to promote your food truck to your target audience. For example, you might <a href="https://business.yelp.com/products/business-page/" rel="noopener">create a Yelp Business Page</a> to reach people actively looking for food in your area. <a href="https://business.yelp.com/resources/articles/study-shows-high-intent-consumers-are-contacting-businesses-quickly-on-yelp/">97% of people make a purchase after visiting Yelp</a>, so it can be a powerful tool to drive business to your food truck. If your schedule changes often, you can also use <a href="https://business.yelp.com/resources/articles/social-media-small-business/">social media marketing</a> to reach potential customers and let them know where they can find your truck on any given day.</p> <h4>Food truck startup costs</h4> <p><img decoding="async" class="alignnone size-full wp-image-3457" src="https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck.jpg" alt="" width="1200" height="801" srcset="https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck.jpg 1200w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck-300x200.jpg 300w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck-1024x684.jpg 1024w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck-768x513.jpg 768w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck-752x502.jpg 752w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck-600x401.jpg 600w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-man-serving-people-foodtruck-240x160.jpg 240w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>List all of the expenses that you’ll need to launch your food truck, including one-time <a href="https://business.yelp.com/resources/articles/small-business-startup-costs/">startup costs</a>, such as your new truck. Next, list three to six months of recurring operating expenses: your point-of-sale subscription (also called your POS system), gas, ingredients, truck maintenance, and business insurance.</p> <h4>Financial projections</h4> <p>Work with a financial analyst or accountant to forecast your food truck’s growth over the next five years. Include cash flow and income statements that demonstrate your business’ profitability to lenders. Even if you’re not applying for a business loan, this will help you create financial milestones and budget for the future.</p> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get found for free</h2> <div class="c-inline-cta__content s-standard-content"> <p>Show up for any of the millions of customers on Yelp searching for a business like yours.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=seo-local-business-article&utm_content=verify-free-listing-promo-cta&utm_campaign=claim-flow-y4bweb" target="_blank" > Verify my free listing</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png" srcset="https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-378x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 656w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 600w, https://business.yelp.com/wp-content/uploads/2024/03/inline-cta-image-01.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> <div class="c-video js-video-container"> <div class="c-video__player c-video__player--youtube js-youtube-player" data-video-id="Ahn4Ahkl8xI" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> </div> <button class="c-video__play-button"> <svg class="c-video__play-icon o-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 56"> <path d="M41.56,27.17L1.56,.17C1.1-.14,.48-.02,.17,.44,.06,.61,0,.8,0,1V55c0,.55,.45,1,1,1,.2,0,.39-.06,.56-.17L41.56,28.83c.46-.31,.58-.93,.27-1.39-.07-.11-.16-.2-.27-.27Z" fill="#000"/> </svg> </button> </div> </div> <aside class="c-video-caption example-class"> Build trust with your free Yelp Business Page. </aside> <h3>3. Register your food truck business</h3> <p>To legally operate your new business, you’ll need to register with <a href="https://www.sba.gov/business-guide/launch-your-business/register-your-business#section-header-6" target="_blank" rel="noopener">your state agency</a>. You can complete this process online or at your agency’s physical location. Expect to pay a filing fee, which is under $300 in most states.</p> <p>Food truck businesses might need to take a few extra steps to ensure compliance. As part of the <a href="https://business.yelp.com/resources/articles/how-to-register-your-business/">business registration process</a>, you must provide the address of a registered agent who is available to receive legal documents on your behalf during business hours. Since your food truck won’t have an address, you might need to <a href="https://www.chamberofcommerce.org/best-registered-agent-services" target="_blank" rel="noopener">hire a registered agent service</a>, which typically costs less than $150 per year. A registered agent service will ensure you get important legal notices—like those for lawsuits or from the IRS.</p> <p>Many food truck businesses—including those with employees or those that operate as corporations or partnerships—are also required to <a href="https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online" target="_blank" rel="noopener">apply for an Employer Identification Number</a> (EIN). An EIN is a type of tax ID number for businesses provided by the IRS. Although it’s not necessary to operate legally, many banks require you to have an EIN in order to open a business bank account or get a loan.</p> <h3>4. Obtain business licenses and permits</h3> <p>Food truck businesses often require several licenses and permits to operate. Start by researching the <a href="https://business.yelp.com/resources/articles/types-of-business-licenses/">business licenses</a> and permits required of food trucks in your region through your state, county, or city’s Department of Revenue or Secretary of State. Food truck owners commonly need to obtain food service licenses, which require inspections from local health departments and can cost between $100 and $1,000. Your state health department website will have exact fees posted for your specific location.</p> <p>In some cities, you’ll also need a fire certificate, which requires an inspection from your local fire department, as well as a parking permit to operate. Food handler permits are also typically required of every employee to ensure you meet food safety standards.</p> <p>You can contact your <a href="https://www.sba.gov/local-assistance/find?type=SBA%20Regional%20Office&pageNumber=1" target="_blank" rel="noopener">local Small Business Administration (SBA) office</a> if you need help finding the right licenses and permits.</p> <h3>5. Get the financing you need</h3> <p><img decoding="async" class="alignnone size-full wp-image-3456" src="https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food.jpg" alt="" width="1200" height="800" srcset="https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food.jpg 1200w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food-300x200.jpg 300w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food-1024x683.jpg 1024w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food-768x512.jpg 768w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food-752x501.jpg 752w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food-600x400.jpg 600w, https://business.yelp.com/wp-content/uploads/2022/05/lp-ban-woman-giving-man-foodtruck-food-240x160.jpg 240w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <p>While launching a food truck tends to be more affordable than launching a brick-and-mortar restaurant, your startup costs can still range between <a href="https://www.foodtrucknation.us/wp-content/themes/food-truck-nation/Food-Truck-Nation-Full-Report.pdf" target="_blank" rel="noopener">$50,000-$60,000</a>. If you don’t have enough cash to cover your startup expenses, outside financing will be critical. Some options to consider include:</p> <ul> <li>Crowdfunding from friends, family members, and your community</li> <li>Getting a business loan from your bank or other lenders</li> <li>Applying for a business credit card</li> </ul> <p>If you’re struggling to get the funds you need, explore ways to stay on budget as you pursue your small business endeavor. For example, you might purchase a used truck instead of a new one.</p> <h3>6. Identify your food truck location</h3> <p>Once you’ve obtained your food truck, you can start scouting for places to operate. Operating at set locations on a consistent schedule will help you build a loyal customer base. For example, you can rotate between weekly farmer’s markets or partner with local offices and businesses. Some cities or states, such as <a href="http://www.publichealth.lacounty.gov/eh/business/food-trucks-carts.htm" target="_blank" rel="noopener">Los Angeles County</a>, require you to report a set schedule and route to your local health department.</p> <p>If you want to operate at official events, such as festivals or sporting events, you might need to pay a food vendor fee when you apply for the event. Events can charge in various ways, including:</p> <ul> <li>Fixed fee</li> <li>Percentage of sales</li> <li>Percentage of sales plus a fixed fee</li> <li>Feed the event crew</li> <li>Donate to charity</li> </ul> <p>You might also need to pay a power fee for electricity. Each event will have its own set of rules and regulations, so be sure to read the application and terms carefully.</p> <p>If you’re running a food truck on a city street, be sure to check for zoning regulations in your area. New York City, for instance, has <a href="https://www1.nyc.gov/assets/doh/downloads/pdf/rii/rules-regs-mfv.pdf" target="_blank" rel="noopener">restricted streets</a> for food truck operators.</p> <h3>7. Market your food truck business</h3> <p>Your food truck business may come and go on city streets, but you want to create a lasting impression with customers. Marketing can help you promote your business and reach customers who are already interested in your menu items.</p> <p>Using the general <a href="https://business.yelp.com/resources/articles/small-business-growth-tactics/">marketing strategies</a> from your business plan, come up with specific tactics to draw in customers. For example, you can run a <a href="https://business.yelp.com/resources/articles/referral-program-ideas/">referral contest</a> on your social media accounts, in which people can enter a drawing for two free meals by tagging a friend.</p> <p>Be sure to take great photos to post to your social media accounts and <a href="https://business.yelp.com/products/business-page/">Yelp Business Page</a> to make the biggest impact.</p> <div class="c-inline-cta"> <div class="c-inline-cta__content-container"> <h2 class="h3 c-inline-cta__title">Get more leads</h2> <div class="c-inline-cta__content s-standard-content"> <p>Reach more customers with placements on search and competitors' pages.</p> </div> <a class="c-button c-button--primary js-cta-button" href="https://biz.yelp.com/ads/?utm_medium=y4bweb&utm_source=seo-local-business-article&utm_content=start-advertising-promo-cta&utm_campaign=ad-start-y4bweb&promo=Y4BWSEOBEB300" target="_blank" > Start Yelp Ads</a> </div> <div class="c-inline-cta__image-container"> <div class="c-inline-cta__image-wrapper"> <img decoding="async" class="o-image c-inline-cta__image" src="https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png" srcset="https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-240x160.png 240w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-477x378.png 567w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 656w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03-300x358.png 300w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 600w, https://business.yelp.com/wp-content/uploads/2024/05/inline-cta-image-03.png 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > <img decoding="async" src="https://business.yelp.com/wp-content/uploads/2024/02/yelp-splash-red.svg" alt="" class="o-image c-inline-cta__icon" aria-hidden="true" style="top: 45%; left: 1%; height: 25%;"> </div> </div> </div> <div class="c-video js-video-container"> <div class="c-video__player c-video__player--youtube js-youtube-player" data-video-id="xDpQI-pUBZU" data-autoplay=""></div> <div class="c-video__overlay js-video-overlay"> <div class="c-video__poster js-video-poster"> </div> <button class="c-video__play-button"> <svg class="c-video__play-icon o-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 56"> <path d="M41.56,27.17L1.56,.17C1.1-.14,.48-.02,.17,.44,.06,.61,0,.8,0,1V55c0,.55,.45,1,1,1,.2,0,.39-.06,.56-.17L41.56,28.83c.46-.31,.58-.93,.27-1.39-.07-.11-.16-.2-.27-.27Z" fill="#000"/> </svg> </button> </div> </div> <aside class="c-video-caption example-class"> Learn how to reach more customers and generate more leads with Yelp Ads. </aside> <h2>Bring your own food truck to life</h2> <p>If you’ve dreamed of becoming an entrepreneur in the food industry, starting a food truck can be a more affordable alternative to opening a restaurant. This type of business allows you to avoid the cost of renting and renovating a brick-and-mortar while providing you the flexibility to reach your target market right where they are.</p> <p>Once you’re up and running, <a href="https://biz.yelp.com/claim?utm_medium=y4bweb&utm_source=seo-lp-how-to-start-food-truck-business&utm_content=claim-free-page-inline-link&utm_campaign=claim-flow-y4bweb" target="_blank" rel="noopener">add or claim your Yelp Business Page</a> to engage with customers and strengthen your online reputation.</p> </div> </div> </article> <section class="o-section s-single-post__tags"> <div class="o-wrapper o-wrapper--narrow"> <nav class="c-post-tags-wrapper"> <a href="https://business.yelp.com/topic/local-services/" class="c-post-tag"> Local services </a> <a href="https://business.yelp.com/topic/successful-startups/" class="c-post-tag"> Starting your business </a> </nav> </div> </section> <aside class="o-section s-single-post__boilerplate"> <div class="o-wrapper o-wrapper--narrow"> <div class="s-single-post__boilerplate-content"> The information above is provided for educational and informational purposes only. It is not intended to be a substitute for professional advice and may not be suitable for your circumstances. 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