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url('https://www.befamily.it/wp-content/uploads/2020/12/Anca-Mi-VFC-Poster.jpg'); background-image: -ms-linear-gradient(top, transparent, #262c3a), url('https://www.befamily.it/wp-content/uploads/2020/12/Anca-Mi-VFC-Poster.jpg'); background-image: -o-linear-gradient(top, transparent, #262c3a), url('https://www.befamily.it/wp-content/uploads/2020/12/Anca-Mi-VFC-Poster.jpg'); background-image: linear-gradient(top, transparent, #262c3a), url('https://www.befamily.it/wp-content/uploads/2020/12/Anca-Mi-VFC-Poster.jpg');"> <div class="head-container"> <div id="nome_progetto" class="fadeInUp venezia-fc">Venezia FC</div><div class="meta_progetto"> <span class="proj-meta anno">2018</span> <span class="proj-meta divider"></span> <span class="proj-meta proj-categoria">Branding</span></div></div></section> <section id="proj_cont" class="boxed elementor-section"> <div id="carat"> Campagna abbonamenti 2018/2019</div><div id="proj_desc"> <p><b>Il Cliente<br /> </b><span style="font-weight: 400;">Venezia Football Club 猫 la squadra di calcio della citt脿 di Venezia fondata nel 1907. Attualmente milita nel campionato di Serie B.聽聽</span></p> <p><b>L鈥橭biettivo<br /> </b><span style="font-weight: 400;">Dopo un complesso fine di stagione 2018/2019, culminato con la riammissione in Serie B nonostante la retrocessione sul campo, il clima tra societ脿 e tifosi 猫 quanto mai teso. In occasione della nuova stagione, l鈥檕biettivo 猫 quello di lanciare una campagna abbonamenti che risvegli la passione del pubblico per la squadra.聽聽聽</span></p> <p><b>La Soluzione<br /> </b><span style="font-weight: 400;">Si 猫 identificato nel dialetto veneziano l鈥檈lemento che permette sia di creare inclusione e senso di appartenenza nei tifosi locali, sia di differenziare il registro comunicativo rispetto a tutte le altre comunicazioni cui siamo soggetti ogni giorno.</span></p> <p><span style="font-weight: 400;">芦Anca mi Venexia FC禄猫 la sintesi della volont脿 del tifoso, protagonista del visual, di incarnare e supportare i colori della propria squadra del cuore, invitando gli altri supporter a fare lo stesso.</span></p></div></section> <section class="proj_section full_img_cont elementor-section section--bg"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/Anca-Mi-VFC.jpg" loading="lazy" alt="Anca Mi Venezia FC"/> </section><div class="spacer elementor-section" style="min-height: 80px" role="none"></div><section class="proj_section img_cont box_marg elementor-section"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/Bus-Stop-VFC-01.jpg" loading="lazy" alt="Bus Stop Venezia FC 01"/> </section><div class="spacer elementor-section" style="min-height: 80px" role="none"></div><section class="proj_section img_cont box_marg elementor-section"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/Bus-Stop-VFC-02.jpg" loading="lazy" alt="Bus Stop Venezia FC"/> </section><div class="spacer elementor-section" style="min-height: 80px" role="none"></div><section class="proj_section full_img_cont elementor-section section--bg"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/Magazine-VFC.jpg" loading="lazy" alt="Magazine Venezia FC"/> </section><div class="spacer elementor-section" style="min-height: 80px" role="none"></div><section class="proj_section img_cont box_marg elementor-section"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/Magazine-ADV-VFC.jpg" loading="lazy" alt="Magazine ADV Venezia FC"/> </section><div class="spacer elementor-section" style="min-height: 80px" role="none"></div><section class="proj_section img_cont box_marg elementor-section"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/VFC-Banner.jpg" loading="lazy" alt="Venezia FC Banner"/> </section><div class="spacer elementor-section" style="min-height: 80px" role="none"></div><section class="proj_section img_cont box_marg elementor-section"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/Instagram_Filter.jpg" loading="lazy" alt="Instagram Filter Venezia FC"/> </section><div class="spacer elementor-section" style="min-height: 80px" role="none"></div><section class="proj_section full_img_cont elementor-section section--bg"> <img src="https://www.befamily.it/wp-content/uploads/2020/12/Anca-Mi-VFC-Poster.jpg" loading="lazy" alt="Anca Mi Venezia FC Poster"/> 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