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#36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Promotional plainlinks metadata ambox ambox-content ambox-Advert" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/40px-Ambox_important.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b4/Ambox_important.svg/60px-Ambox_important.svg.png 1.5x, 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view</a>.</span> <span class="date-container"><i>(<span class="date">December 2022</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Online marketing and Web analytics software</div> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox vevent"><caption class="infobox-title summary">Adobe Experience Cloud</caption><tbody><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Programmer" title="Programmer">Developer(s)</a></th><td class="infobox-data"><a href="/wiki/Adobe_Inc." title="Adobe Inc.">Adobe</a><sup id="cite_ref-Adobe-AMC_1-0" class="reference"><a href="#cite_note-Adobe-AMC-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;">Initial release</th><td class="infobox-data">October 24, 2012<span style="display:none"> (<span class="bday dtstart published updated itvstart">2012-10-24</span>)</span></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Operating_system" title="Operating system">Operating system</a></th><td class="infobox-data"><a href="/wiki/Windows" class="mw-redirect" title="Windows">Windows</a>, <a href="/wiki/Linux" title="Linux">Linux</a>, <a href="/wiki/OS_X" class="mw-redirect" title="OS X">OS X</a><sup id="cite_ref-Adobe-AMC_1-1" class="reference"><a href="#cite_note-Adobe-AMC-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;">Available in</th><td class="infobox-data">Multilingual</td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Software_categories#Categorization_approaches" title="Software categories">Type</a></th><td class="infobox-data"><a href="/wiki/Software_suite" title="Software suite">Software suite</a>, <a href="/wiki/Cloud_computing" title="Cloud computing">cloud applications</a></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;"><a href="/wiki/Software_license" title="Software license">License</a></th><td class="infobox-data"><a href="/wiki/Software_as_a_service" title="Software as a service">Software as a service</a></td></tr><tr><th scope="row" class="infobox-label" style="white-space: nowrap;">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://business.adobe.com/">business<wbr />.adobe<wbr />.com</a></span> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q16927817#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></td></tr></tbody></table> <p><b>Adobe Experience Cloud</b> (<b>AEC</b>), formerly <b>Adobe Marketing Cloud</b> (<b>AMC</b>), is a collection of integrated online marketing and <a href="/wiki/List_of_web_analytics_software" title="List of web analytics software">web analytics products</a> by <a href="/wiki/Adobe_Inc." title="Adobe Inc.">Adobe</a>. </p> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Adobe_Experience_Cloud&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Adobe Experience Cloud is a comprehensive suite that encompasses <a href="/wiki/Analytics" title="Analytics">analytics</a>, <a href="/wiki/Social" title="Social">social</a>, <a href="/wiki/Advertising" title="Advertising">advertising</a>, media optimization, <a href="/wiki/Targeting_(advertising)" class="mw-redirect" title="Targeting (advertising)">targeting</a>, web <a href="/wiki/Experience_management" title="Experience management">experience management</a>, journey orchestration, and <a href="/wiki/Content_management" title="Content management">content management</a> services, hosted on <a href="/wiki/Microsoft_Azure" title="Microsoft Azure">Microsoft Azure</a>. </p><p>The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> as part of Adobe's strategy to phase out the <a href="/wiki/Omniture" title="Omniture">Omniture</a> brand, which it had acquired in October 2009.<sup id="cite_ref-Forbes-Omniture_3-0" class="reference"><a href="#cite_note-Forbes-Omniture-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Associated_Press_4-0" class="reference"><a href="#cite_note-Associated_Press-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> The suite integrates products from the acquired company, <a href="/wiki/Omniture" title="Omniture">Omniture</a>, along with other services into a unified cloud service. </p><p>This integration includes eight main applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Adobe Campaign (both Classic and Standard versions), Audience Manager, and <a href="/wiki/Primetime" class="mw-redirect" title="Primetime">Primetime</a>. </p><p>On September 15, 2009, <a href="/wiki/Adobe_Systems" class="mw-redirect" title="Adobe Systems">Adobe Systems</a> announced its intention to purchase <a href="/wiki/Omniture" title="Omniture">Omniture</a>, Inc., a company specializing in online marketing and web analytics based in Orem, Utah. The acquisition, valued at $1.8 billion, was finalized on October 23, 2009. Post-acquisition, <a href="/wiki/Omniture" title="Omniture">Omniture</a>'s offerings were progressively integrated into what is now known as Adobe's Digital Marketing Business Unit, alongside other acquisitions such as Day Software and Efficient Frontier. </p><p>In an effort to enhance its marketing cloud's capabilities, Adobe acquired Satellite TMS from Search Discovery in 2013 and rebranded it as Adobe Dynamic Tag Management (Adobe DTM), laying the groundwork for Adobe Launch. Introduced in 2018, Adobe Launch represents the next evolution in tag management systems developed by the company. </p><p>Adobe announced the acquisition of <a href="/wiki/Magento" title="Magento">Magento</a> for $1.68 billion on May 21, 2018.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> This acquisition aimed to incorporate commerce features into the Adobe Experience Cloud. Later that same year, on September 20, Adobe proceeded to acquire <a href="/wiki/Marketo" title="Marketo">Marketo</a>,<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> a marketing automation company. </p><p>By 2021, Adobe Experience Platform Launch was slated to be integrated into the Adobe Experience Platform as part of a broader suite of <a href="/wiki/Data_collection" title="Data collection">data collection</a> technologies.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Products">Products</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Adobe_Experience_Cloud&action=edit&section=2" title="Edit section: Products"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><i>Adobe Experience Manager</i> (AEM)<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> is an enterprise <a href="/wiki/Content_management_system" title="Content management system">content management system</a><sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> and <a href="/wiki/Digital_asset_management" title="Digital asset management">digital asset management</a>.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> Before its acquisition, it was formerly known as <a href="/wiki/Day_Software" class="mw-redirect" title="Day Software">Day</a> CQ5.</li> <li><i>Adobe Campaign</i><sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> is an enterprise Digital Campaign Marketing System. The software provides cloud-based, web-services service that manages direct marketing campaigns, leads, resources, customer data and analytics. The software also allows companies to design and orchestrate targeted and personalized campaigns from direct mail, e-mail, SMS, MMS and more.<sup id="cite_ref-Adobe_13-0" class="reference"><a href="#cite_note-Adobe-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> This software is based on Algorithmic Marketing to provide <a href="/wiki/Personalization" title="Personalization">personalization</a>. The software was formerly known as <a href="/wiki/Neolane" title="Neolane">Neolane</a>. Currently, Adobe has two separate versions of the product in the name of Adobe Campaign Classic (<a href="/wiki/Neolane" title="Neolane">Acquired Neolane Version</a>) and Adobe Campaign Standard, the complete cloud-based version built and developed by Adobe.*</li> <li><i>Adobe Audience Manager</i> (AAM)<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> is a <a href="/wiki/Data_management_platform" title="Data management platform">data management platform</a>. This software is based on algorithmic modeling that allows the use of data science to either expand existing audiences or classify them into personas using lookalike modeling and <a href="/wiki/Predictive_analytics" title="Predictive analytics">predictive analytics</a>.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup></li> <li><i>Adobe Analytics</i> (formerly <i><a href="/wiki/Omniture" title="Omniture">Omniture</a></i>), is a widely used tool for <a href="/wiki/Web_analytics" title="Web analytics">web analytics</a>. The tool allows users to define tags embedded in web pages for tracking purposes in order to create customized metrics that can be used for digital marketing and user behavior analysis. Within Adobe Analytics, a tool called Data Warehouse is also provided for scheduling and delivering raw data by email or to FTP server for further data analysis. Unlike some alternatives such as <a href="/wiki/Google_Analytics" title="Google Analytics">Google Analytics</a>, Adobe Analytics has no free version.</li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Adobe_Experience_Cloud&action=edit&section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width" style="column-width: 32em;"> <ol class="references"> <li id="cite_note-Adobe-AMC-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-Adobe-AMC_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Adobe-AMC_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFAdobe" class="citation web cs1">Adobe. <a rel="nofollow" class="external text" href="https://experienceleague.adobe.com/docs/experience-manager-cloud-service/content/overview/terminology.html?lang=en#:~:text=AEM%20as%20a%20Cloud%20Service%20currently%20supports%20Azure.%20AWS%20support%20is%20a%20roadmap%20item">"Adobe Experience Manager as a Cloud Service - Terminology"</a>. Experience League, Adobe. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220809141321/https://experienceleague.adobe.com/docs/experience-manager-cloud-service/content/overview/terminology.html?lang=en#:~:text=AEM%20as%20a%20Cloud%20Service%20currently%20supports%20Azure.%20AWS%20support%20is%20a%20roadmap%20item">Archived</a> from the original on August 9, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 9,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Adobe+Experience+Manager+as+a+Cloud+Service+-+Terminology&rft.pub=Experience+League%2C+Adobe&rft.au=Adobe&rft_id=https%3A%2F%2Fexperienceleague.adobe.com%2Fdocs%2Fexperience-manager-cloud-service%2Fcontent%2Foverview%2Fterminology.html%3Flang%3Den%23%3A~%3Atext%3DAEM%2520as%2520a%2520Cloud%2520Service%2520currently%2520supports%2520Azure.%2520AWS%2520support%2520is%2520a%2520roadmap%2520item&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdobe+Experience+Cloud" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://news.adobe.com/news/news-details/2012/Media-Alert-Solutions-Unveiled-for-Adobe-Marketing-Cloud-Provocative-New-Campaign-Launches/default.aspx">"Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches | Adobe Newsroom"</a>. <i>news.adobe.com</i>. 2012-10-24. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20230821025403/https://news.adobe.com/news/news-details/2012/Media-Alert-Solutions-Unveiled-for-Adobe-Marketing-Cloud-Provocative-New-Campaign-Launches/default.aspx">Archived</a> from the original on 2023-08-21<span class="reference-accessdate">. Retrieved <span class="nowrap">2018-10-02</span></span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=news.adobe.com&rft.atitle=Media+Alert%3A+Solutions+Unveiled+for+Adobe+Marketing+Cloud%3B+Provocative+New+Campaign+Launches+%7C+Adobe+Newsroom&rft.date=2012-10-24&rft_id=https%3A%2F%2Fnews.adobe.com%2Fnews%2Fnews-details%2F2012%2FMedia-Alert-Solutions-Unveiled-for-Adobe-Marketing-Cloud-Provocative-New-Campaign-Launches%2Fdefault.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdobe+Experience+Cloud" class="Z3988"></span></span> </li> <li id="cite_note-Forbes-Omniture-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-Forbes-Omniture_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.forbes.com/2009/09/16/adobe-omniture-advertising-cmo-network-adobe.html">"Adobe Buys Omniture, Opens Gate to Advertising"</a>. <i>Forbes magazine</i>. September 16, 2009. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140222042407/http://www.forbes.com/2009/09/16/adobe-omniture-advertising-cmo-network-adobe.html">Archived</a> from the original on February 22, 2014<span class="reference-accessdate">. Retrieved <span class="nowrap">January 13,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Forbes+magazine&rft.atitle=Adobe+Buys+Omniture%2C+Opens+Gate+to+Advertising&rft.date=2009-09-16&rft_id=https%3A%2F%2Fwww.forbes.com%2F2009%2F09%2F16%2Fadobe-omniture-advertising-cmo-network-adobe.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdobe+Experience+Cloud" class="Z3988"></span></span> </li> <li id="cite_note-Associated_Press-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-Associated_Press_4-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2009/09/16/technology/companies/16adobe.html?_r=0">"Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion"</a>. <i>New York Times</i>. Associated Press. September 15, 2009. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171107112224/http://www.nytimes.com/2009/09/16/technology/companies/16adobe.html?_r=0">Archived</a> from the original on November 7, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">January 5,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=New+York+Times&rft.atitle=Firm+for+Analyzing+Web+Traffic+Bought+by+Adobe+for+%241.8+Billion&rft.date=2009-09-15&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2009%2F09%2F16%2Ftechnology%2Fcompanies%2F16adobe.html%3F_r%3D0&rfr_id=info%3Asid%2Fen.wikipedia.org%3AAdobe+Experience+Cloud" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.adobe.com/au/advertising/media-optimizer.html">"Adobe Media Optimizer is now Adobe Advertising Cloud"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20201201131910/https://www.adobe.com/au/advertising/media-optimizer.html">Archived</a> from the original on 2020-12-01<span class="reference-accessdate">. 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class="mw-redirect" title="Adobe Media Encoder">Media Encoder</a></li> <li><a href="/wiki/Adobe_Media_Player" title="Adobe Media Player">Media Player</a></li> <li><a href="/wiki/Adobe_Muse" title="Adobe Muse">Muse</a></li> <li><a href="/wiki/Adobe_PageMaker" title="Adobe PageMaker">PageMaker</a></li> <li><a href="/wiki/Adobe_Photoshop" title="Adobe Photoshop">Photoshop</a></li> <li><a href="/wiki/Adobe_Photoshop_Album" class="mw-redirect" title="Adobe Photoshop Album">Photoshop Album</a></li> <li><a href="/wiki/Adobe_Photoshop_Elements" class="mw-redirect" title="Adobe Photoshop Elements">Photoshop Elements</a></li> <li><a href="/wiki/Adobe_Photoshop_Express" class="mw-redirect" title="Adobe Photoshop Express">Photoshop Express</a></li> <li><a href="/wiki/Adobe_Photoshop_Lightroom" class="mw-redirect" title="Adobe Photoshop Lightroom">Photoshop Lightroom</a></li> <li><a href="/wiki/Adobe_Premiere_Pro" title="Adobe Premiere Pro">Premiere Pro</a></li> <li><a href="/wiki/Adobe_Premiere_Elements" class="mw-redirect" title="Adobe Premiere Elements">Premiere Elements</a></li> <li><a href="/wiki/Adobe_Premiere_Express" class="mw-redirect" title="Adobe Premiere Express">Premiere Express</a></li> <li><a href="/wiki/Adobe_Acrobat" title="Adobe Acrobat">Reader</a></li> <li><a href="/wiki/Adobe_Shockwave_Player" title="Adobe Shockwave Player">Shockwave Player</a></li> <li><a href="/wiki/Adobe_Voco" title="Adobe Voco">Voco</a></li> <li><a href="/wiki/Adobe_XD" title="Adobe XD">XD</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Server</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adobe_LiveCycle" title="Adobe LiveCycle">LiveCycle</a></li> <li><a href="/wiki/Adobe_Flash_Media_Server" class="mw-redirect" title="Adobe Flash Media Server">Flash Media Server</a></li> <li><a href="/wiki/BlazeDS" title="BlazeDS">BlazeDS</a></li> <li><a href="/wiki/Adobe_ColdFusion" title="Adobe ColdFusion">ColdFusion</a></li> <li>JRun</li> <li><a href="/wiki/Apache_Cordova" title="Apache Cordova">PhoneGap Build</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Technologies</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ActionScript" title="ActionScript">ActionScript</a></li> <li><a href="/wiki/Adobe_AIR" title="Adobe AIR">AIR</a></li> <li><a href="/wiki/Adobe_Flash" title="Adobe Flash">Flash</a></li> <li><a href="/wiki/Apache_Flex" title="Apache Flex">Flex</a></li> <li><a href="/wiki/Adobe_Shockwave" title="Adobe Shockwave">Shockwave</a></li> <li><a href="/wiki/Adobe_Font_Folio" title="Adobe Font Folio">Font Folio</a></li> <li><a href="/wiki/Digital_Negative" title="Digital Negative">Digital Negative</a> (DNG)</li> <li><a href="/wiki/Adobe_Authorware" title="Adobe Authorware">Authorware</a></li> <li><a href="/wiki/FlashPaper" title="FlashPaper">FlashPaper</a></li> <li><a href="/wiki/PDF" title="PDF">Portable Document Format</a> (PDF)</li> <li><a href="/wiki/PostScript" title="PostScript">PostScript</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Web services</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adobe_Document_Cloud" title="Adobe Document Cloud">Document Cloud</a> <ul><li><a href="/wiki/Adobe_Sign" title="Adobe Sign">Sign</a></li></ul></li> <li><a href="/wiki/Adobe_Fonts" title="Adobe Fonts">Fonts</a></li> <li><a href="/wiki/Adobe_Solutions_Network" class="mw-redirect" title="Adobe Solutions Network">Solutions Network</a></li> <li><a href="/wiki/Adobe_Photoshop_Express" class="mw-redirect" title="Adobe Photoshop Express">Photoshop Express</a></li> <li><a href="/wiki/Adobe_Premiere_Express" class="mw-redirect" title="Adobe Premiere Express">Premiere Express</a></li> <li><a href="/wiki/Adobe_Spark" class="mw-redirect" title="Adobe Spark">Spark</a></li> <li><a href="/wiki/Adobe_Stock" class="mw-redirect" title="Adobe Stock">Stock</a></li> <li><a href="/w/index.php?title=Frame.io&action=edit&redlink=1" class="new" title="Frame.io (page does not exist)">Frame.io</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_acquisitions_by_Adobe" title="List of acquisitions by Adobe">Acquisitions</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Aldus_Corporation" title="Aldus Corporation">Aldus</a></li> <li><a href="/wiki/Aviary_(image_editor)" title="Aviary (image editor)">Aviary</a></li> <li><a href="/wiki/Behance" title="Behance">Behance</a></li> <li><a href="/wiki/Day_Software" class="mw-redirect" title="Day Software">Day Software</a></li> <li><a href="/wiki/Fotolia" class="mw-redirect" title="Fotolia">Fotolia</a></li> <li><a href="/wiki/Livefyre" title="Livefyre">Livefyre</a></li> <li><a href="/wiki/Macromedia" title="Macromedia">Macromedia</a></li> <li><a href="/wiki/Magento" title="Magento">Magento</a></li> <li><a href="/wiki/Marketo" title="Marketo">Marketo</a></li> <li><a href="/wiki/Mixamo" title="Mixamo">Mixamo</a></li> <li><a href="/wiki/Neolane" title="Neolane">Neolane</a></li> <li><a href="/wiki/OCR_Systems" title="OCR Systems">OCR Systems</a></li> <li><a href="/wiki/Omniture" title="Omniture">Omniture</a></li> <li><a href="/wiki/Scene7" title="Scene7">Scene7</a></li> <li><a href="/wiki/Serious_Magic" title="Serious Magic">Serious Magic</a></li> <li><a href="/wiki/TubeMogul" title="TubeMogul">TubeMogul</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bruce_Chizen" title="Bruce Chizen">Bruce Chizen</a></li> <li><a href="/wiki/Charles_Geschke" title="Charles Geschke">Charles Geschke</a></li> <li><a href="/wiki/Shantanu_Narayen" title="Shantanu Narayen">Shantanu Narayen</a></li> <li><a href="/wiki/John_Warnock" title="John Warnock">John Warnock</a></li> <li><a href="/wiki/Del_Yocam" title="Del Yocam">Del Yocam</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, 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href="/wiki/Headless_content_management_system" title="Headless content management system">Headless content management system (Headless CMS)</a></li> <li><a href="/wiki/Web_content_management_system" title="Web content management system">Web content management system (WCMS)</a></li> <li><a href="/wiki/Personalization_management_system" title="Personalization management system">Personalization management system (PMS)</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Software_distribution" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Software_distribution" title="Template:Software distribution"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Software_distribution" title="Template talk:Software distribution"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Software_distribution" title="Special:EditPage/Template:Software distribution"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Software_distribution" style="font-size:114%;margin:0 4em"><a href="/wiki/Software_distribution" title="Software distribution">Software distribution</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Software_license" title="Software license">Licenses</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Beerware" title="Beerware">Beerware</a></li> <li><a href="/wiki/Floating_licensing" title="Floating licensing">Floating licensing</a></li> <li><a href="/wiki/Free_and_open-source_software" title="Free and open-source software">Free and open-source</a> <ul><li><a href="/wiki/Free_software" title="Free software">Free</a></li> <li><a href="/wiki/Open-source_software" title="Open-source software">Open source</a></li></ul></li> <li><a href="/wiki/Freely_redistributable_software" title="Freely redistributable software">Freely redistributable</a></li> <li><a href="/wiki/License-free_software" title="License-free software">License-free</a></li> <li><a href="/wiki/Proprietary_software" title="Proprietary software">Proprietary</a></li> <li><a href="/wiki/Public-domain_software" title="Public-domain software">Public domain</a></li> <li><a href="/wiki/Source-available_software" title="Source-available software">Source-available</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Compensation models</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Adware" title="Adware">Adware</a></li> <li><a href="/wiki/Commercial_software" title="Commercial software">Commercial software</a> <ul><li><a href="/wiki/Retail_software" title="Retail software">Retail software</a></li></ul></li> <li><a href="/wiki/Crippleware" title="Crippleware">Crippleware</a></li> <li><a href="/wiki/Crowdfunding" title="Crowdfunding">Crowdfunding</a></li> <li><a href="/wiki/Freemium" title="Freemium">Freemium</a></li> <li><a href="/wiki/Freeware" title="Freeware">Freeware</a></li> <li><a href="/wiki/Pay_what_you_want" title="Pay what you want">Pay what you want</a> <ul><li><a href="/wiki/Careware" title="Careware">Careware</a></li> <li><a href="/wiki/Donationware" title="Donationware">Donationware</a></li></ul></li> <li><a href="/wiki/Open-core_model" title="Open-core model">Open-core model</a></li> <li><a href="/wiki/Postcardware" class="mw-redirect" title="Postcardware">Postcardware</a></li> <li><a href="/wiki/Shareware" title="Shareware">Shareware</a> <ul><li><a href="/wiki/Nagware" class="mw-redirect" title="Nagware">Nagware</a></li></ul></li> <li><a href="/wiki/Trialware" class="mw-redirect" title="Trialware">Trialware</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Delivery methods</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Digital_distribution" title="Digital distribution">Digital distribution</a></li> <li><a href="/wiki/File_sharing" title="File sharing">File sharing</a></li> <li><a href="/wiki/On-premises_software" title="On-premises software">On-premises</a></li> <li><a href="/wiki/Pre-installed_software" title="Pre-installed software">Pre-installed</a></li> <li><a href="/wiki/Product_bundling" title="Product bundling">Product bundling</a></li> <li><a href="/wiki/Retail_software" title="Retail software">Retail software</a></li> <li><a href="/wiki/Sneakernet" title="Sneakernet">Sneakernet</a></li> <li><a href="/wiki/Software_as_a_service" title="Software as a service">Software as a service</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Deceptive and/or illicit</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Unwanted_software_bundling" class="mw-redirect" title="Unwanted software bundling">Unwanted software bundling</a></li> <li><a href="/wiki/Malware" title="Malware">Malware</a> <ul><li><a href="/wiki/Infostealer" title="Infostealer">Infostealer</a></li> <li><a href="/wiki/Ransomware" title="Ransomware">Ransomware</a></li> <li><a href="/wiki/Spyware" title="Spyware">Spyware</a></li> <li><a href="/wiki/Trojan_horse_(computing)" title="Trojan horse (computing)">Trojan horse</a></li> <li><a href="/wiki/Computer_worm" title="Computer worm">Worm</a></li></ul></li> <li><a href="/wiki/Scareware" title="Scareware">Scareware</a></li> <li><a href="/wiki/Shovelware" title="Shovelware">Shovelware</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Software_release_life_cycle" title="Software release life cycle">Software release life cycle</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Abandonware" title="Abandonware">Abandonware</a></li> <li><a href="/wiki/End-of-life_product" title="End-of-life product">End-of-life</a></li> <li><a href="/wiki/Long-term_support" title="Long-term support">Long-term support</a></li> <li><a href="/wiki/Software_maintenance" title="Software maintenance">Software maintenance</a></li> <li><a href="/wiki/Software_maintainer" title="Software maintainer">Software maintainer</a></li> <li><a href="/wiki/Software_publisher" title="Software publisher">Software publisher</a></li> <li><a href="/wiki/Vaporware" title="Vaporware">Vaporware</a> <ul><li><a href="/wiki/List_of_vaporware" title="List of vaporware">list</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Copy_protection" title="Copy protection">Copy protection</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Digital_rights_management" title="Digital rights management">Digital rights management</a></li> <li><a href="/wiki/Software_protection_dongle" title="Software protection dongle">Software protection dongle</a></li> <li><a href="/wiki/License_manager" class="mw-redirect" title="License manager">License manager</a></li> <li><a href="/wiki/Product_activation" title="Product activation">Product activation</a></li> <li><a href="/wiki/Product_key" title="Product key">Product key</a></li> <li><a href="/wiki/Software_copyright" title="Software copyright">Software copyright</a></li> <li><a href="/wiki/Software_license_server" title="Software license server">Software license server</a></li> <li><a href="/wiki/Software_patent" title="Software patent">Software patent</a></li> <li><a href="/wiki/Torrent_poisoning" title="Torrent poisoning">Torrent poisoning</a></li></ul> </div></td></tr></tbody></table></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1&useformat=desktop" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" 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