10 Commandments of Cosell Marketing with Cloud Hyperscalers

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right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQG9WyHqcjhGJQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1671581514263?e=2147483647&v=beta&t=oWbXXfURcMeIHuqyWV4xdQHRRbuPfwqhhLmgleSLy08" fetchpriority="high" data-embed-id="cover-image" alt="10 Commandments of Cosell Marketing with Cloud Hyperscalers"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">10 Commandments of Cosell Marketing with Cloud Hyperscalers</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/meylah" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Meylah </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEGR_c4G65kQw/company-logo_100_100/company-logo_100_100/0/1634221175454/meylah_logo?e=2147483647&v=beta&t=ZwZV0QaQQlzLBXw48ElBBD_JXokMM9JRTnuQrhDaoHU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Meylah"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Meylah </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Marketing Automation & Transformation | Cosell Marketing | Event Marketing | Main Street Digital Marketing </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Dec 21, 2022 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2F10-commandments-cosell-marketing-cloud-hyperscalers-meylah%2F%3FtrackingId%3DlFOZ5R%252FWa2vRTlzEJKm6OQ%253D%253D&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Not so long ago, the world was much different from how it is now. Economies were strong, opportunities abounded, and the future may seem somewhat predictable. Perhaps you even recall your business’ demand going up to the skies, and clients were to be found all around the corner.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>That was until COVID happened. Then everything changed; the world stopped. Economies collapsed, societies isolated themselves from the rest of the world, and doing business was so confusing.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>But then, everything started to reactivate from one day to another. New technologies started to appear, and some other old technologies started to evolve. And we needed to adapt quickly.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>SaaS businesses and Cloud Solutions started to dominate the market. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Online businesses also started to grow. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And with them, they all needed to invest in a sustainable digital marketing strategy.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>And for those who chose this path, Cloud Co-Sell Marketing was a new and excellent choice of starting over to create a predictable demand engine and brand amplification for their business.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">But, if you’re new to this world of Cloud Co-Sell Marketing, what is it anyway? And how can you profit from it?</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Cloud Cosell Marketing is a new marketing strategy where both companies work together to develop a joint GTM framework that aligns with both companies’ goal & objectives, helps create demand generation, leverage cloud marketplaces, and shows the strength of the joint brand between the two companies.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>At first, it may sound a little bit tricky to understand. But it is basically when two companies join forces to generate new leads and business opportunities through joint marketing activities such as events, content development and others.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>However! And to start your co-selling marketing adventure on the right foot, you must follow </span><span class="font-[700]">10 Cloud Co-Sell Marketing Commandments</span><span class>. Let's take a look at them!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>1. Secure Executive Sponsorship</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>We all need a sponsor for our projects, and that's how it is. Sponsors are the key for companies and organizations to achieve tremendous diversity—whether in their members and ideas, creating incredible business results.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>2. Articulate Strategic Value & Impact</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>This applies to every business on Earth. You only need to remember that it is not about 'what' your Co-Sell product is, and instead, 'why' they need your Co-Sell-ready product. Three easy steps for articulating value are:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>Reflect your customer's desires and challenges.</span></li> <li><span class>Describe how your Co-Sell ready product or service will change their lives.</span></li> <li><span class>Finish with some facts about your Co-Sell ready product (the what).</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>3. Getting Fundamentals rights</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Don't ever forget that you're in the Cloud Co-Sell world. Every Hyperscaler has its own rules, conditions, and ways to do business. Before engaging with a Hyperscaler such as Microsoft, Google or AWS ensure you understand what they want and how they roll. The fundamentals consist of Messaging, Content, Marketplace Listing, Joint Consumption Goals, etc.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>4. Alliance + Marketing Team Collaboration is critical</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Two are better than one. When you think of a marketing team, the first thing that comes to mind is that they will focus on achieving just marketing goals. However, when you start thinking of an Alliance team, it is more oriented to working to achieve Co-Sell Marketing goals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>It might sound similar. But, establishing this collaboration between both teams is critical for your Co-Sell marketing in general. And in most cases, companies fail when they can’t articulate to put both teams to work together.</span> </p> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/user-retention-vs-acquisition-striking-perfect-v1tvc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFE4CQCjM8QFQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1725858190720?e=2147483647&v=beta&t=HCTFdLZ05qqpr_kmD3l9zjR2xC6vX464RHggduE6hP8"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">User Retention vs. Acquisition: Striking the Perfect…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Head Digital Works </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/top-101-marketing-techniques-msmes-economy-india-2024-sinha-nkg2c"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFY4MnVpHed9g/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1707643365058?e=2147483647&v=beta&t=FvfZ-q2L64rOo1jfY9fhn-gJeqclW1cZtl22HllCgTw"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Top 101 Marketing Techniques For MSMEs Economy…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Dr.RATNESHWAR PRASAD SINHA </span> <span class="before:middot pt-0.5 inline-article-published-date"> 9 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/pay-per-click-advertising-google-sns-marketing-audrey-anderson"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/C5612AQGA05mUdHbWTg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1633505410175?e=2147483647&v=beta&t=_4OlcO2gm9QX4VtlAbVdKxR4pORM1Q6ZTRoe8qsrzKQ"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Pay Per Click Advertising Google or SNS Marketing?</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Audrey A. </span> <span class="before:middot pt-0.5 inline-article-published-date"> 3 years ago </span> </div> </a>  </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>5. Plan for the year, execute in quarters</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Just like you, your company should have goals in the long run. And to achieve these goals, you better have a plan for it. A good way to make some progress is to set annual Co-Sell marketing goals and continuously execute and track them every quarter.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>6. Co-Sell events are your #1 B2B demand generator</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A good Co-Sell event is the step door to a whole new world of business opportunities. As this title says, it is your #1 B2B Demand generator. So you better put all of your efforts into engaging real potential customers to join your event. That’s why Cloud Co-Sell Marketing with Events is so important. It is your one tool to secure more deals and create more business opportunities!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>7. Organize Dream Team that can execute</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Teamwork makes the dream work. Make sure you surround yourself with people that are passionate about cosell, and what they do and can contribute to making your company goals be realized through Cosell marketing activities.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>8. Implement Co-Sell Marketing Coordination Engine</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Every ship needs its captain. And Cloud Co-Sell marketing teams are no exception. If you have been sailing the Co-Sell marketing world lately, you’ve probably noticed that it’s more complex than it seems. A lot of multitasking is involved, and someone has to ensure you’re heading the right way. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>When you have defined a Coordination Engine for your company, your team can achieve goals, receive clear direction, manage resources and assign properly, and keep track of progress. So make sure your company has a good coordination engine. Because when things get spicy, you'll definitely need it.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>9. Proof of execution matters</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The title is a bit self-explanatory. According to lawinsider.com, Proof of Execution means documented and verifiable evidence that the company or a third party acting on the company's behalf has completed a Marketing Activity. Document the proof of execution for invoicing for MDF funding.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class>10. Start with the Customer List and Lead with a Customer list</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Before thinking about where you're heading, you need to know where you are. Knowing your customer is perhaps the most essential asset of Co-Sell Marketing. It will allow your team to gain more prospects, create the right engagement, and monetize your investments.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Now that you know the importance of knowing your ideal customer, it is time to build a Customer list. But why is that helpful for your business? Simple. Remember that we’re talking about marketing! Having a list of targeted customers will increase the probability of engagement, therefore, securing more deals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Just remember that your customer list is like a plant. You need to nurture it in order to grow. And don’t limit yourself to a static list. Expand it! Add more names to your list, and follow the previous 9 commandments.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Success is almost certain!</span> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQGJm6knSqAVOA/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1671558867843?e=2147483647&v=beta&t=DkHZG5x0plhssKHw_nls2p2nHq1NlNVTyb01A_yag0w">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Want to know how you are performing in your cosell marketing, take a free assessment </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcloudcosellgtm%2Ecom%2F&urlhash=8WHU&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>https://cloudcosellgtm.com/</a></span><span class> and schedule your 1:1 session with us. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Join us on January 18th, and you will:</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class>Learn how to develop solution-focused GTM strategies for Cloud Hyperscalers.</span></li> <li><span class>Learn and connect with the industry’s top leaders.</span></li> <li><span class>Attend incredible sessions such as keynotes, panels, workshops, and more.</span></li> <li><span class>Take the free assessment tool.</span></li> <li><span class>And more!</span></li> </ul> </span> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcosellvelocity%2Ecom%2F&urlhash=1iU2&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQG3GI2fF74kNQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1671559145661?e=2147483647&v=beta&t=1fJGpeONIhuttP6U09sM0IWi55muzPnnUbjn3edS0Xc">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For more information, visit </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcosellvelocity%2Ecom%2F&urlhash=1iU2&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-uk_UA" data-locale="uk_UA" role="menuitem" lang="uk_UA"> Українська (Ukrainian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tiếng Việt (Vietnamese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-vi_VN" data-locale="vi_VN" role="menuitem" lang="vi_VN"> Tiếng Việt (Vietnamese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="简体中文 (Chinese (Simplified))" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark 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