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boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/my/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/my/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/my/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/my/blog/120928069-how-to-create-faq-page"/><meta itemProp="dateModified" content="2023-12-01T00:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/my/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/my/blog/topics/retention" class="no-underline hover:text-link-light-hover topic-link">Retention</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">21 Best FAQ Page Examples (+ How To Create Your Own)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">An FAQ page is the center of a website’s knowledge hub. Use these best FAQ examples and our how-to guide to create an FAQ page to meet your customers’ needs.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/braveen-kumar" class="no-underline" itemProp="url"><span itemProp="name">Braveen Kumar</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>1 Dec 2023</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782" alt="A cartoon 3D speech bubble on a bright blue background" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">On this page<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">On this page</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">What is an FAQ page?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">Why do you need an FAQ page?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">21 examples of successful FAQ pages</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">How to create an effective FAQ page</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">FAQ page design template</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">FAQ page FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a href="https://accounts.shopify.com/store-create?language=en&locale=en-MY&signup_page=https%3A%2F%2Fwww.shopify.com%2Fmy%2Fblog%2F120928069-how-to-create-faq-page&signup_types[]=paid_trial_experience" 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md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Frequently asked questions (FAQ) pages are a pillar of good <a href="/my/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales">customer experience</a>. The best FAQ pages anticipate the needs of an audience, helping them find answers quickly and without assistance.</p> <p>As customers search for more information online, FAQ pages have evolved from simple lists of questions to essential hubs in a website’s knowledge base. Research suggests most consumers prefer to find information without contacting a customer service team, and as many as 90% of people prefer using a website knowledge base to find the answers they need.</p> <p>That makes an FAQ a nonnegotiable part of your content strategy.</p><div id="text-cta" class="hidden lg:block"></div> <p>So what does an effective FAQ page look like, and how can you create one? Here are 21 examples of well-written FAQs, plus a guide to FAQ creation.</p> <h2 id="1">What is an FAQ page?</h2> <p>An FAQ (frequently asked questions) page answers the most common questions customers and other website visitors have. It provides information related to products and policies, allowing people to source answers independently, without support.</p> <p>FAQ pages differ from <a href="/my/blog/how-to-write-an-about-us-page">About Us pages</a>, which contains the story behind your brand. But both often act as a first point of contact for shoppers and help build trust with your customers.</p> <p><a href="/faq">Shopify’s FAQ page</a> answers questions from those considering using the platform and people who want to learn more about Shopify tools.</p> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_3f74f600-c68c-495c-8d36-8e7abdc3adee.png?v=1701628031" alt="The Shopify FAQ page with info on how to get started on the platform" class="block block--bordered"> <p>Alongside first-time visitors, FAQ pages can benefit customers across the purchasing journey—whether they’re in the consideration phase looking to understand how you source your product, or an existing customer troubleshooting a problem.</p> <p>In ecommerce, the goal of an FAQ page is often to reduce the anxiety of purchasing online, convincing on-the-fence customers to push the Buy button.</p> <h2 id="2">Why do you need an FAQ page?</h2> <p>There are many reasons to build a knowledge hub for your website. Here are a few:</p> <h4>To capture new customers</h4> <p>Many customers find your website through search engines. A comprehensive FAQ page is a powerful way to capture organic search traffic.</p> <p>Well-written FAQ answers can appear as featured snippets on Google Search results pages. Once a user has entered your website through the FAQ, you can direct them to other pages.</p> <h4>To build brand trust and consumer confidence</h4> <p>You may also need to focus on your FAQ if your products or services are complex or require additional contextual information. Removing knowledge barriers and addressing possible pain points and product concerns can increase conversions and help build your brand’s authority.</p> <h4>To address common concerns</h4> <p>Certain questions will crop up repeatedly as new customers enter your ecosystem and move through the buying process. You can link to the relevant section of your FAQ whenever those questions occur. This keeps information organized and consistent.</p> <h4>To give customers always-on support</h4> <p>Most customers prefer to use self-service channels when possible. The always-on format of an FAQ allows customers to seek answers when it’s convenient for them, instead of waiting for a reply from a live agent.</p> <p>While you might not be able to staff your business 24 hours a day, a detailed and accessible knowledge base means that some form of support is always available.</p> <div class="relative aspect-video mb-8"><iframe width="560" height="315" src="https://youtube.com/embed/rVUDMeTw-2s" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="" class="absolute inset-0 w-full h-full"></iframe></div> <h2 id="3">21 examples of successful FAQ pages</h2> <ol> <li><a href="#7">Skinnydip London</a></li> <li><a href="#8">United By Blue</a></li> <li><a href="#9">National Portrait Gallery</a></li> <li><a href="#10">Colorado Crafted</a></li> <li><a href="#11">Roody</a></li> <li><a href="#12">Comprehensive Cranium Care</a></li> <li><a href="#13">Shwood</a></li> <li><a href="#14">Factory 43 </a></li> <li><a href="#15">Press</a></li> <li><a href="#16">YouTube</a></li> <li><a href="#17">Magic Spoon</a></li> <li><a href="#18">Pepper</a></li> <li><a href="#19">Santa Cruz Bicycles</a></li> <li><a href="#20">MVMT</a></li> <li><a href="#21">Huel</a></li> <li><a href="#22">FIGS</a></li> <li><a href="#23">Secret Lab</a></li> <li><a href="#24">Jeffree Star Cosmetics</a></li> <li><a href="#25">Fangamer</a></li> <li><a href="#26">KITH</a></li> <li><a href="#27">Brooklinen</a></li> </ol> <h3 id="7">1. Skinnydip London</h3> <img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/skinnydiplondon.png?v=1701628103" alt="Skinnydip London’s FAQ page with questions grouped into categories and a search bar" loading="lazy"> <p>Women’s clothing and accessory brand <a href="https://us.skinnydiplondon.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">Skinnydip London</a> has a great branded FAQ page example on its site, categorized by payment, delivery, orders, refunds, product and stock, and account. Users can click through to more specific questions, and it’s easy for them to navigate and find extra help if needed.</p> <h3 id="8">2. United By Blue</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/unitedbyblue_707993e8-bfe4-4a1b-b643-b81d97c66e19.png?v=1701628127" alt="United by Blue’s FAQ page with contact details and information on tax, order changes, and payment" class="block block--bordered" loading="lazy"> <p>Sustainable goods retailer <a href="https://unitedbyblue.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">United By Blue</a> also categorizes its FAQ page. The difference here is everything is on a single page. Answers are thorough and often include links, so users can easily take the next step. If you don’t see your question, you can chat with the brand during its listed business hours. </p> <h3 id="9">3. National Portrait Gallery</h3> <img alt="National Portrait Gallery’s FAQ page questions categorized into General Information and What’s On" src="https://cdn.shopify.com/s/files/1/0070/7032/files/npg.png?v=1701628192" loading="lazy"> <p><a href="https://www.npg.org.uk/about/faq.php" rel="nofollow noopener noreferrer" target="_blank">The National Portrait Gallery</a>’s FAQ page has a long list of questions, which are also categorized by general information, facilities, ticketing, and other relevant topics. Each category gets a separate section, so users can easily see where to find their answers. Scrollability is aided by the page design, with questions housed in clickable blocks.</p> <h3 id="10">4. Colorado Crafted</h3> <img class="block block--bordered" alt="Colorado Crafted’s simply FAQ page with shipping information written in a conversational tone." src="https://cdn.shopify.com/s/files/1/0070/7032/files/colorado-crafted.png?v=1701628225" loading="lazy"> <p><a href="https://www.coloradocraftedbox.com/pages/faqs" rel="nofollow noopener noreferrer" target="_blank">Colorado Crafted</a> keeps things simpler than the National Portrait Gallery. Its list of questions is on the shorter side, so as not to overwhelm users with too much information. The brand also adds a bit of fun: “Hey, where’s all the chocolate?” one question asks. It’s a legitimate question, but written in a conversational and playful tone.</p> <h3 id="11">5. Roody</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/roodys.png?v=1701628303" alt="Roody’s FAQ page with a product image and product information written in a casual brand voice." loading="lazy"> <p><a href="https://www.roodyoriginals.com/pages/faqs" rel="nofollow noopener noreferrer" target="_blank">Roody</a> has a unique product: custom swag boxes. As such, Roody has room to get creative with its <a href="/my/blog/brand-voice">brand voice</a>, which you can see demonstrated across the website. Roody also uses this voice on its FAQ page, and keeps questions specifically related to its product and audience. You can tell it has carefully considered which questions to put here—being a unique product, it has not-so-conventional Q&As.</p> <h3 id="12">6. Comprehensive Cranium Care</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/ccc.png?v=1701628329" alt="Comprehensive Cranium Care’s FAQ page featuring humorous questions on its haircare products." class="block block--bordered" loading="lazy"> <p><a href="https://cranium.care/pages/faqs" rel="nofollow noopener noreferrer" target="_blank">Comprehensive Cranium Care</a> also uses a fun brand voice to sell its men’s hair care products, which, ironically, are made for men with no hair. The humor is alive and well in this FAQ page example, but it always makes sure to address concerns and product promises.</p> <h3 id="13">7. Shwood</h3> <img class="block block--bordered" alt="Shwood’s FAQ page with icons representing each FAQ category, including orders and shipping." src="https://cdn.shopify.com/s/files/1/0070/7032/files/shwood.png?v=1701628392" loading="lazy"> <p>Sunglass and accessory brand <a href="https://shwoodshop.com/pages/help" rel="nofollow noopener noreferrer" target="_blank">Shwood</a> has a beautiful FAQ page. On-brand visuals and well-designed graphics for each category elevate the aesthetic. Answers include links that lead users to where they need to go, which gets them through the site.</p> <h3 id="14">8. Factory 43</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/factory43.png?v=1701628448" alt="Factory 43’s FAQ page with questions and answers of shipping times and locations." class="block block--bordered" loading="lazy"> <p><a href="https://shop.factory43.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">Factory 43’s</a> FAQ page curates the most important and common questions in a succinct list that’s communicated through its casual brand voice. For example, rather than listing “What are your shipping policies?” it opts for a more conversational “When will my order ship?” which can help it relate to customers and reinforce its brand identity.</p> <h3 id="15">9. Press</h3> <img class="block block--bordered" alt="Press’s FAQ page with questions and answers on shipping and delivery options." src="https://cdn.shopify.com/s/files/1/0070/7032/files/press_44485132-05d7-419c-802d-1ceb10e67039.png?v=1701628503" loading="lazy"> <p>Juice company <a href="https://press-london.com/pages/faqs" rel="nofollow noopener noreferrer" target="_blank">Press</a> has an aesthetically pleasing brand, and its FAQ page is no different. Clean design, simple color palette, and easy-to-read but on-brand font round out the look and feel. Answers to questions are brief but clear and complete, including a Contact Us <a href="/my/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work">call to action</a> if you need more help.</p> <h3 id="16">10. YouTube</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/youtube_6c7fd001-7319-4c07-ab6a-f94ad5aa6a74.png?v=1701628567" alt="YouTube FAQ page with dropdown help menu, search bar, and illustrations of people creating videos." class="block block--bordered" loading="lazy"> <p><a href="https://support.google.com/youtube/?" rel="nofollow noopener noreferrer" target="_blank">YouTube</a> uses a single FAQ hub to answer questions from viewers and creators. Nested menus help users navigate the vast knowledge library and narrow in on their issue. A community forum is also on hand to support users with unique questions not covered in the FAQ.</p> <h3 id="17">11. Magic Spoon</h3> <img alt="Magic Spoon’s FAQ page with subcategories addressing shipping, orders, product, and subscriptions." src="https://cdn.shopify.com/s/files/1/0070/7032/files/magicspoon_8b6df767-943a-4c36-81e2-1c3cd4296676.png?v=1701628623" loading="lazy"> <p>Cereal brand <a href="https://magicspoon.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">Magic Spoon</a> makes it easy for shoppers to find information about shipping, orders, product, or subscription on its FAQ page. The design and typography is consistent with the Magic Spoons brand, providing a seamless experience from shopping to customer service.</p> <h3 id="18">12. Pepper </h3> <img alt="Pepper’s FAQ page with questions sorted into shipping, returns, sizing, and other categories." src="https://cdn.shopify.com/s/files/1/0070/7032/files/pepper_696f42d8-1a0a-4e32-ba81-12db975af3cc.png?v=1701628650" loading="lazy"> <p>Clothing company <a href="https://www.wearpepper.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">Pepper</a> lists each of its FAQ categories, so users can find the answers they need. Shoppers can also type their questions into a search bar and receive an answer rather than scrolling through the page.</p> <h3 id="19">13. Santa Cruz Bicycles</h3> <img class="block block--bordered" alt="FAQ section on the V10 Tech Support product page for Santa Cruz Bicycles" src="https://cdn.shopify.com/s/files/1/0070/7032/files/santacruzbikes.png?v=1701628693" loading="lazy"> <p><a href="https://www.santacruzbicycles.com/en-US/bikes/v10" rel="nofollow noopener noreferrer" target="_blank">Santa Cruz Bicycles</a> has a standard FAQ page that covers the standard topics like shipping and returns. But the brand also has FAQs on each <a href="/my/blog/product-page">product page</a>, which helps shoppers make buying decisions at the most critical point in the buyer’s journey. </p> <p>By answering common questions on an FAQ page, Santa Cruz Bicycles can reduce the number of queries reaching its support team. Plus, it provides a chance to include keywords potential customer use when searching for products online, which can <a href="/my/blog/ecommerce-seo-beginners-guide">improve the page’s search engine rankings</a>. </p> <h3 id="20">14. MVMT</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/mvmt_20183ea7-cdfd-4d71-9eca-95b23a2fed6f.png?v=1701628747" alt="MVMT’s FAQ page with accordion question and answer section and product features banner." loading="lazy"> <p>Here’s an example from watch brand <a href="https://www.mvmtwatches.com/pages/frequently-asked-questions" rel="nofollow noopener noreferrer" target="_blank">MVMT</a> of an FAQ page that directs to a separate landing page for top questions with more substantial answers, like its <a href="https://www.mvmt.com/stores-find?showMap=true&horizontalView=true&isForm=true" rel="nofollow noopener noreferrer" target="_blank">store locator page</a> and its <a href="https://www.mvmtwatches.com/pages/returns" rel="nofollow noopener noreferrer" target="_blank">return policy</a>. There are also tabbed sections dedicated to domestic and international shipping and how to contact the brand. </p> <h3 id="21">15. Huel</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/huel.png?v=1701628775" alt="HUEL’s FAQ page with Popular Questions category and list of questions." class="block block--bordered" loading="lazy"> <p>The <a href="https://huel.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">HUEL FAQ page</a> is built for easy navigation. It’s clearly divided into sections like “Popular questions” and “Product questions,” so people can find information quickly. </p> <p>Questions are formatted with drop-down options, which makes the page less cluttered. People can find and expand only the questions they have. HUEL also makes categories based on common customer concerns, which proves they are paying attention to what customers ask about. </p> <h3 id="22">16. FIGS</h3> <img alt="FIGS FAQ page with icons and boxes representing different categories of questions" src="https://cdn.shopify.com/s/files/1/0070/7032/files/figs_f8acf130-dada-45a3-9658-0da7cf4f683e.png?v=1701628829" loading="lazy"> <p>Clothing brand <a href="https://www.wearfigs.com/" rel="nofollow noopener noreferrer" target="_blank">FIGS</a> has the main issues customers might have neatly organized into titles like “Returns & Exchanges,” “Shipping,” and “Where is My Order?” This lets customers easily navigate to a specific area of concern. They can also type their questions in a search bar to access the brand’s broad database. </p> <p>The layout is simple and clean, with icons that give a quick visual cue to the customer about the content. FIGS also has a Contact Us link prominently displayed at the top, so customers who cannot find answers in the FAQ can get help. </p> <h3 id="23">17. Secret Lab</h3> <img class="block block--bordered" alt="Secret Lab’s FAQ page with popular questions listed at top and FAQ categories beneath" src="https://cdn.shopify.com/s/files/1/0070/7032/files/secretlab.png?v=1701628857" loading="lazy"> <p>Gaming chair brand <a href="https://secretlab.co/pages/faq" rel="nofollow noopener noreferrer" target="_blank">Secret Lab</a> has another great example of an effective FAQ page. It highlights Popular Questions immediately at the top of the page, which can quickly resolve issues many customers have without scanning. </p> <p>It also has a product-specific FAQ, so you can drill down into questions specifically about chairs or desks. The design is simple, with icons and dropdown menus that create a clean interface that’s easy to navigate and understand.</p> <h3 id="24">18. Jeffree Star Cosmetics</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/jefree.png?v=1701628912" alt="Branded FAQ page by Jeffree Star Cosmetics with chat bubble saying “Hi how are ya”" loading="lazy"> <p>The <a href="https://jeffreestarcosmetics.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">Jeffree Star Cosmetics FAQ</a> is divided into categories like Shipping & Returns and Products to help customers locate the right information. The page has a bold, branded look that fits the overall experience of its <a href="/tour/ecommerce-website">ecommerce website</a>. </p> <p>With tabs at the top under the large FAQ, customers can easily jump to a specific set of FAQs without having to scroll down the page. Jeffree Star Cosmetics also offers <a href="/my/blog/live-chat-customer-service">chat support</a> for those who need more personalized assistance.</p> <h3 id="25">19. Fangamer</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/fangamer_8a57a07e-d0fb-4601-a9f9-260e8d9444c8.png?v=1701628940" alt="Fangamer’s FAQ page with contextual information and categories of common issues" loading="lazy"> <p><a href="https://www.fangamer.com/pages/help" rel="nofollow noopener noreferrer" target="_blank">Fangamer’s FAQ page</a> is set up a little differently than others. Before the FAQ, there is a section that gives practical information about the company’s location, shipping practices, and customer service hours. This gives customers context and sets expectations for support inquiries.</p> <p>The page is also neat and easy to browse. Customers can easily scroll to find a category related to their question, like “Order changes & cancellations,” and click on a question to reveal the answer in a dropdown menu. </p> <h3 id="26">20. KITH</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/kith_c633cd24-d078-433b-a80b-96395da16949.png?v=1701628968" alt="KITH’s FAQ page showing Holiday 2023 FAQ and other common problems like shipping and tracking, and the KITH app" loading="lazy"> <p>Cult clothing brand <a href="https://kithnyc.gorgias.help/en-US/articles/frequently-asked-questions-50923" rel="nofollow noopener noreferrer" target="_blank">KITH’s FAQ</a> page is broken down into clearly labeled sections like Holiday 2023 FAQs and Shipping and Tracking. You can find an answer snippet in the corresponding box, or click the box to find more questions related to your topic. The holiday FAQ section is a great touch, suggesting that KITH updates its FAQ page with timely information that addresses seasonal concerns. </p> <h3 id="27">21. Brooklinen</h3> <img src="https://cdn.shopify.com/s/files/1/0070/7032/files/brooklinen.png?v=1701628995" alt="Brooklinen’s branded FAQ page with simple questions and see more links." loading="lazy"> <p><a href="https://www.brooklinen.com/pages/faq" rel="nofollow noopener noreferrer" target="_blank">Brooklinen’s FAQ page</a> is clear and easy to navigate. The questions are concise and address concerns for broad categories like shipping, as well as more specific ones, like the brand’s rewards program and bedding products. Brooklinen presents the most common questions in each category first, with a “See more” option if you need additional help. </p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/E7oTcywFNS8"></div></div> <h2 id="4">How to create an effective FAQ page</h2> <h3>1. Identify the most common customer questions</h3> <p>To decide what to include in your FAQ, check your inbox and support tickets. Companies using help desk software may be able to leverage user data to discover customers’ most common questions.</p> <p>Another useful discovery method for FAQ questions is to consider the customer journey and note down questions first-time users might encounter. </p> <p>Look outside your company’s data environment to see competitors and related services communicate with customers. Focus on relevancy, utility, and opportunities to turn questions into engagement or conversion pathways. If you end up with a long list of questions, group them into categories like Shipping or Sizing & Fit to make navigating easier for users.</p> <p>If you don’t have emails or customer support tickets to reference, check out competitors’ FAQs, product reviews for your items or items in your niche, and forums like <a href="https://www.reddit.com/" rel="nofollow noopener noreferrer" target="_blank">Reddit</a> or <a href="https://www.quora.com/" rel="nofollow noopener noreferrer" target="_blank">Quora</a> to see what questions people are asking.</p> <h3>2. Write clear, persuasive answers</h3> <p>A comprehensive FAQ will include more complex aspects of your product or business, as well as potential shortcomings. Answering these questions requires clear writing and selective use of information. The goal is to provide complete answers while always portraying your brand positively.</p> <p>When answering FAQs, write from your customer’s perspective (“How do I check my order status?”) as well as your own (“We provide a shipping tracker with your email confirmation”) to create the feel of a conversation.</p> <p>First, focus on clear communication. Then consider the goal you’re trying to achieve with each question of your FAQ: </p> <ul> <li>Are you addressing a concern about purchasing from you? </li> <li>Are you educating your audience about a part of your business model? </li> <li>Are you troubleshooting a common problem with your product? </li> </ul> <p>Focus on delivering an answer that satisfies the question while forwarding your business goals.</p> <p>Use images and videos to supplement your answer, and offer multiple solutions to more in-depth queries. If it builds your brand, you can even sprinkle in some personality to <a href="/my/blog/customer-delight">delight your customers</a> with witty or weird questions and answers.</p> <p>An often-missed opportunity with many FAQ pages is ending your answer with a call to action that links to other pages, pushing visitors back into your funnel. Again, you want your FAQ page to be the go-to place for potential customers who require more convincing. As you build out your knowledge base, the FAQ page grows in value.</p> <p>Consider the next steps for someone interested in a specific question and try to incorporate a link to relevant content that moves them forward on their journey as a customer.</p> <h3>3. Create your own FAQ pages</h3> <p>Design your FAQ pages and sections to be as user-friendly as possible. Link the most popular questions to the top of the page to prevent scrolling, and break content into subcategories to aid navigation. </p> <p>Consider including a search bar for larger knowledge hubs so users can drill down into content, and make any live support options always accessible on screen.</p> <p>If you’re a Shopify store owner, you can browse <a href="https://apps.shopify.com/search/query?utf8=%E2%9C%93&q=faq">the Shopify App Store</a> for different ways to present your FAQ section. Here are some popular FAQ apps:</p> <h4>POWR ⭐ 4.5 (225+ reviews)</h4> <p><a href="https://apps.shopify.com/powr-faq">POWR: FAQ page</a> sets up your FAQ page with an accordion layout that users can click to expand or collapse. It supports customizable icons for questions, interactive hover effects, and colors of your choice.</p> <p>FAQ pages built with this app are mobile-responsive and can include links, text, images, and video. POWR has interactive FAQ features like user-submitted answers and up-voting submitted questions.</p> <p><strong>Price:</strong> Free to $89.99 per month, depending upon number of FAQs and other features included.</p> <h4>HelpCenter ⭐ 4.6 (1,300+ reviews)</h4> <p>Also customizable, the <a href="https://apps.shopify.com/helpcenter">HelpCenter app</a> offers different layouts, so you can find a style that matches your site’s look and feel. Create FAQ categories and implement a search functionality across your entire knowledge hub.</p> <p>Like POWR, HelpCenter is a zero-coding app and is simple to set up.</p> <p><strong>Price:</strong> Free. $8 per month for unlimited FAQ pages. </p> <h4>Enorm FAQ Page & Product FAQs ⭐ 4.3 (50+ reviews)</h4> <p><a href="https://apps.shopify.com/faq-frequently-asked-questions">Enorm FAQ Page & Product FAQs</a> is another app with common searchability, mobile responsiveness, and customizability. The accordion-style pages can be integrated elsewhere on your site—great for creating rich product pages.</p> <p><strong>Price:</strong> Free to $9.99 per month, depending upon number of FAQs and other features included.</p> <h3>4. Make your FAQ page visible</h3> <p>The right place for an FAQ within your website depends on the products or services you offer.</p> <p>If <a href="/my/blog/customer-service">customer service</a> is central to your business, you should create a full support center or help desk that includes your FAQ.</p> <p>Customer support apps such as <a href="https://apps.shopify.com/reamaze">Reamaze</a> or <a href="https://www.zendesk.com/" rel="nofollow noopener noreferrer" target="_blank">Zendesk</a> support integrated FAQs that become part of the customer service flow. For example, customers may check an FAQ before reaching out to a chatbot or live agent.</p> <p>For stores that sell unusual or intricate products, a link to an FAQ page in the website navigation can be a good way to reduce purchasing anxiety.</p> <p>You can also integrate FAQs directly into product pages. For products with customization options, including an FAQ amongst product descriptions and customer reviews can help users select the right product type.</p> <h3>5. Optimize your FAQ page for SEO</h3> <p>FAQ sections lend themselves well to <a href="/my/blog/seo-checklist-online-store">search engine optimization</a> (SEO). They’re well organized and full of authoritative answers to common queries—exactly what search engine algorithms seek.</p> <p>The extent to which you optimize your FAQ depends upon its size, level of detail, and the competitiveness of related keywords.</p> <p>If your FAQ is a complete knowledge base, you might create dedicated pages for each answer to help them rank. By hyperlinking each question to a separate page, you’ll give your FAQ the best chance of covering a broad range of search terms.</p> <p>Even if your audience isn’t searching for topics related to your brand, they might be searching for answers to questions related to your industry via Google, which can help you connect with them. Potential customers can enter your website through the FAQ while seeking answers to more general questions.</p> <p>As your FAQ pages begin to generate search traffic, optimize them further by editing features like the title tag and <a href="/my/blog/how-to-write-meta-descriptions">meta description</a>. Compete to be featured in Google’s Featured Snippet and People Also Ask sections by targeting the most-asked questions related to your keyword. </p> <p>Learn more about optimizing your store pages by reading <a href="/my/blog/seo-marketing">our guide to SEO marketing</a>.</p> <h2 id="5">FAQ page design template</h2> <p>Like <a href="/my/blog/how-to-write-an-about-us-page">About Us pages</a>, there is no universal FAQ template. But there are common questions for each industry. Here are some of the big ones for ecommerce that you may want to include in your FAQ:</p> <ul> <li>What is the <a href="/my/blog/return-policy">return policy</a>?</li> <li>What are the shipping options?</li> <li>What are the international taxes, duties, etc., that I have to pay?</li> <li>When will I receive my order?</li> <li>What do I do if I never received my order?</li> <li>What do I do if I receive a defective order?</li> <li>How do I make changes to an order I’ve already placed?</li> <li>Where are you located?</li> <li>How is the product made? Where do the materials come from?</li> <li>How do I make sure I order the correct size?</li> <li>How do I contact your company if my question isn’t answered here?</li> </ul> <p>After you have the basics down, dig deeper into your specific business. This is where those insights from email and customer support tickets come into play.</p> <h3>Safety and security</h3> <p>You’ll want to reassure customers their information is kept private and secure. It’s also essential to address any common questions about the safety of using the product itself. <a href="https://www.bootea.com/pages/frequently-asked-questions" rel="nofollow noopener noreferrer" target="_blank">Bootea</a>, for example, addresses concerns about its detox products when it comes to pregnancy.</p> <img class="block block--bordered" alt="Bootea FAQ question: “can I take bootea products if I’m conceiving, pregnant or breastfeeding?”" src="https://cdn.shopify.com/s/files/1/0070/7032/files/bootea_26cb2257-2cf2-4ea7-a3a2-a3a6871bace5.png?v=1701629082" loading="lazy"> <h3>Account management</h3> <p>Offer assistance for new and existing customers alike. Help them understand how to set up an account and access it at a later date. Also, address basic account management tasks, such as password resetting and updating payment details.</p> <h3>Product features and brand promises</h3> <p>What’s your brand’s or product’s differentiator, and what questions do customers have about this? You want to use your FAQ page to reiterate your messaging. Many cosmetics brands, for example, use their FAQ pages to talk about cruelty-free products and customers’ queries around that.</p> <h3>Using the product</h3> <p>You want to use FAQs to persuade prospective customers and help customers who’ve made a purchase. Answer questions centered around getting started with the product and addressing any issues customers might have when first using it.</p> <h2>Build your own FAQ page today</h2> <p>If you want to get the most out of your FAQ pages, you need to make it discoverable where it matters most in the customer journey. Make FAQs accessible when potential customers are considering a purchase, and when existing customers are about to reach out to you.</p> <p>You might see most FAQ pages buried at the bottom of a website’s footer, but they’re better off incorporated into your site as part of your Support or Contact Us page, or your navigation menu, to ensure it gets found. Updating your FAQ page as new customer concerns or opportunities arise is important.</p> <p>The FAQ page is often an afterthought for many websites. But used strategically, it can add value in different ways, from reducing the burden on customer support to alleviating purchasing anxieties. So, are you making the most of yours?</p> <h3></h3> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/my/blog/shipping-policy">How to Create Your Shipping Policy (With a Template and Examples)</a></li><li class="mt-2"><a href="/mywebsite/builder">Website Builder & Website Maker by Shopify</a></li><li class="mt-2"><a href="/my/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/my/blog/amazon-dropshipping">Amazon Dropshipping Guide- How To Dropship on Amazon (2024)</a></li><li class="mt-2"><a href="/my/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/my/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/my/blog/shopify-store-launch-checklist">A 14-Point Ecommerce Checklist to Launch Your Shopify Store</a></li><li class="mt-2"><a href="/my/blog/build-a-website">How to Build a Business Website for Beginners</a></li><li class="mt-2"><a href="/my/blog/email-marketing-teardown">What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand</a></li><li class="mt-2"><a href="/my/blog/56776517-8-awesome-black-friday-email-campaigns-you-can-steal-this-holiday-season">8 Excellent Black Friday Cyber Monday Emails to Inspire Your Own Campaigns</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" style="text-align: left;" data-mce-style="text-align: left;" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="6">FAQ page FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What does a good FAQ page do?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">An FAQ page answers common questions and concerns asked by your website visitors and wider web search traffic. FAQs and other types of website knowledge bases reduce purchasing anxiety, enhance brand authority, increase content consistency, and reduce the need for live customer support time.</div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Why are FAQ pages bad?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text">FAQ pages have a bad reputation because they are often home to bad design, poor SEO, and underdeveloped customer insight. But they don’t have to be. By understanding customer issues and their related questions, you can create a helpful FAQ page that satisfies visitors and promotes your website to organic search traffic.</div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How do I create a FAQ page?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ol> <li>Identify common questions from website visitors and customers.</li> <li>Write concise, clear answers to questions, offering multiple solutions.</li> <li>Organize your FAQ page to make scrolling and searching easy.</li> <li>Link to your FAQ page at points of uncertainty during the customer journey.</li> </ol> <ol> <ol></ol> </ol> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">Where do I put an FAQ?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <ul> <li>On your website’s header or footer</li> <li>On your Contact page</li> <li>On description sections of product pages</li> </ul> <ul> <ul></ul> </ul> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/my/blog/authors/braveen-kumar" class="no-underline" itemProp="url"><span itemProp="name">Braveen Kumar</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>1 Dec 2023</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended 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releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Braveen Kumar","avatarUrl":"https://www.gravatar.com/avatar/45d228138551e7610942b96e50da0bce?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/120928069","handle":"120928069-how-to-create-faq-page","title":"21 Best FAQ Page Examples (+ How To Create Your Own)","publishedAt":"2023-12-01T19:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627","altText":"A cartoon 3D speech bubble on a bright blue background","width":1848,"height":782},"tags":["Retention"],"contentHtml":"\u003cp\u003eFrequently asked questions (FAQ) pages are a pillar of good \u003ca href=\"/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\"\u003ecustomer experience\u003c/a\u003e. The best FAQ pages anticipate the needs of an audience, helping them find answers quickly and without assistance.\u003c/p\u003e\n\u003cp\u003eAs customers search for more information online, FAQ pages have evolved from simple lists of questions to essential hubs in a website’s knowledge base. Research suggests most consumers prefer to find information without contacting a customer service team, and as many as 90% of people prefer using a website knowledge base to find the answers they need.\u003c/p\u003e\n\u003cp\u003eThat makes an FAQ a nonnegotiable part of your content strategy.\u003c/p\u003e\n\u003cp\u003eSo what does an effective FAQ page look like, and how can you create one? Here are 21 examples of well-written FAQs, plus a guide to FAQ creation.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is an FAQ page?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003eWhy do you need an FAQ page?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e21 examples of successful FAQ pages\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eHow to create an effective FAQ page\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003eFAQ page design template\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003eFAQ page FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is an FAQ page?\u003c/h2\u003e\n\u003cp\u003eAn FAQ (frequently asked questions) page answers the most common questions customers and other website visitors have. It provides information related to products and policies, allowing people to source answers independently, without support.\u003c/p\u003e\n\u003cp\u003eFAQ pages differ from \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout Us pages\u003c/a\u003e, which contains the story behind your brand. But both often act as a first point of contact for shoppers and help build trust with your customers.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/faq\"\u003eShopify’s FAQ page\u003c/a\u003e answers questions from those considering using the platform and people who want to learn more about Shopify tools.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_3f74f600-c68c-495c-8d36-8e7abdc3adee.png?v=1701628031\" alt=\"The Shopify FAQ page with info on how to get started on the platform\" class=\"block block--bordered\"\u003e\n\u003cp\u003eAlongside first-time visitors, FAQ pages can benefit customers across the purchasing journey—whether they’re in the consideration phase looking to understand how you source your product, or an existing customer troubleshooting a problem.\u003c/p\u003e\n\u003cp\u003eIn ecommerce, the goal of an FAQ page is often to reduce the anxiety of purchasing online, convincing on-the-fence customers to push the Buy button.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy do you need an FAQ page?\u003c/h2\u003e\n\u003cp\u003eThere are many reasons to build a knowledge hub for your website. Here are a few:\u003c/p\u003e\n\u003ch4\u003eTo capture new customers\u003c/h4\u003e\n\u003cp\u003eMany customers find your website through search engines. A comprehensive FAQ page is a powerful way to capture organic search traffic.\u003c/p\u003e\n\u003cp\u003eWell-written FAQ answers can appear as featured snippets on Google Search results pages. Once a user has entered your website through the FAQ, you can direct them to other pages.\u003c/p\u003e\n\u003ch4\u003eTo build brand trust and consumer confidence\u003c/h4\u003e\n\u003cp\u003eYou may also need to focus on your FAQ if your products or services are complex or require additional contextual information. Removing knowledge barriers and addressing possible pain points and product concerns can increase conversions and help build your brand’s authority.\u003c/p\u003e\n\u003ch4\u003eTo address common concerns\u003c/h4\u003e\n\u003cp\u003eCertain questions will crop up repeatedly as new customers enter your ecosystem and move through the buying process. You can link to the relevant section of your FAQ whenever those questions occur. This keeps information organized and consistent.\u003c/p\u003e\n\u003ch4\u003eTo give customers always-on support\u003c/h4\u003e\n\u003cp\u003eMost customers prefer to use self-service channels when possible. The always-on format of an FAQ allows customers to seek answers when it’s convenient for them, instead of waiting for a reply from a live agent.\u003c/p\u003e\n\u003cp\u003eWhile you might not be able to staff your business 24 hours a day, a detailed and accessible knowledge base means that some form of support is always available.\u003c/p\u003e\n\u003ciframe width=\"560\" height=\"315\" src=\"https://youtube.com/embed/rVUDMeTw-2s\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"3\"\u003e21 examples of successful FAQ pages\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSkinnydip London\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eUnited By Blue\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eNational Portrait Gallery\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eColorado Crafted\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eRoody\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eComprehensive Cranium Care\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eShwood\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eFactory 43 \u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003ePress\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eYouTube\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eMagic Spoon\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePepper\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eSanta Cruz Bicycles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eMVMT\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eHuel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eFIGS\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eSecret Lab\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eJeffree Star Cosmetics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eFangamer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eKITH\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eBrooklinen\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Skinnydip London\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skinnydiplondon.png?v=1701628103\" alt=\"Skinnydip London’s FAQ page with questions grouped into categories and a search bar\"\u003e\n\u003cp\u003eWomen’s clothing and accessory brand \u003ca href=\"https://us.skinnydiplondon.com/pages/faq\"\u003eSkinnydip London\u003c/a\u003e has a great branded FAQ page example on its site, categorized by payment, delivery, orders, refunds, product and stock, and account. Users can click through to more specific questions, and it’s easy for them to navigate and find extra help if needed.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. United By Blue\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unitedbyblue_707993e8-bfe4-4a1b-b643-b81d97c66e19.png?v=1701628127\" alt=\"United by Blue’s FAQ page with contact details and information on tax, order changes, and payment\" class=\"block block--bordered\"\u003e\n\u003cp\u003eSustainable goods retailer \u003ca href=\"https://unitedbyblue.com/pages/faq\"\u003eUnited By Blue\u003c/a\u003e also categorizes its FAQ page. The difference here is everything is on a single page. Answers are thorough and often include links, so users can easily take the next step. If you don’t see your question, you can chat with the brand during its listed business hours. \u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. National Portrait Gallery\u003c/h3\u003e\n\u003cimg alt=\"National Portrait Gallery’s FAQ page questions categorized into General Information and What’s On\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/npg.png?v=1701628192\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.npg.org.uk/about/faq.php\"\u003eThe National Portrait Gallery\u003c/a\u003e’s FAQ page has a long list of questions, which are also categorized by general information, facilities, ticketing, and other relevant topics. Each category gets a separate section, so users can easily see where to find their answers. Scrollability is aided by the page design, with questions housed in clickable blocks.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Colorado Crafted\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Colorado Crafted’s simply FAQ page with shipping information written in a conversational tone.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/colorado-crafted.png?v=1701628225\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.coloradocraftedbox.com/pages/faqs\"\u003eColorado Crafted\u003c/a\u003e keeps things simpler than the National Portrait Gallery. Its list of questions is on the shorter side, so as not to overwhelm users with too much information. The brand also adds a bit of fun: “Hey, where’s all the chocolate?” one question asks. It’s a legitimate question, but written in a conversational and playful tone.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Roody\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/roodys.png?v=1701628303\" alt=\"Roody’s FAQ page with a product image and product information written in a casual brand voice.\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.roodyoriginals.com/pages/faqs\"\u003eRoody\u003c/a\u003e has a unique product: custom swag boxes. As such, Roody has room to get creative with its \u003ca href=\"/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e, which you can see demonstrated across the website. Roody also uses this voice on its FAQ page, and keeps questions specifically related to its product and audience. You can tell it has carefully considered which questions to put here—being a unique product, it has not-so-conventional Q\u0026amp;As.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Comprehensive Cranium Care\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ccc.png?v=1701628329\" alt=\"Comprehensive Cranium Care’s FAQ page featuring humorous questions on its haircare products.\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003ca href=\"https://cranium.care/pages/faqs\"\u003eComprehensive Cranium Care\u003c/a\u003e also uses a fun brand voice to sell its men’s hair care products, which, ironically, are made for men with no hair. The humor is alive and well in this FAQ page example, but it always makes sure to address concerns and product promises.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Shwood\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Shwood’s FAQ page with icons representing each FAQ category, including orders and shipping.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shwood.png?v=1701628392\"\u003e\n\u003cp\u003eSunglass and accessory brand \u003ca href=\"https://shwoodshop.com/pages/help\"\u003eShwood\u003c/a\u003e has a beautiful FAQ page. On-brand visuals and well-designed graphics for each category elevate the aesthetic. Answers include links that lead users to where they need to go, which gets them through the site.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e8. Factory 43\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/factory43.png?v=1701628448\" alt=\"Factory 43’s FAQ page with questions and answers of shipping times and locations.\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003ca href=\"https://shop.factory43.com/pages/faq\"\u003eFactory 43’s\u003c/a\u003e FAQ page curates the most important and common questions in a succinct list that’s communicated through its casual brand voice. For example, rather than listing “What are your shipping policies?” it opts for a more conversational “When will my order ship?” which can help it relate to customers and reinforce its brand identity.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e9. Press\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Press’s FAQ page with questions and answers on shipping and delivery options.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/press_44485132-05d7-419c-802d-1ceb10e67039.png?v=1701628503\"\u003e\n\u003cp\u003eJuice company \u003ca href=\"https://press-london.com/pages/faqs\"\u003ePress\u003c/a\u003e has an aesthetically pleasing brand, and its FAQ page is no different. Clean design, simple color palette, and easy-to-read but on-brand font round out the look and feel. Answers to questions are brief but clear and complete, including a Contact Us \u003ca href=\"/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\"\u003ecall to action\u003c/a\u003e if you need more help.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e10. YouTube\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube_6c7fd001-7319-4c07-ab6a-f94ad5aa6a74.png?v=1701628567\" alt=\"YouTube FAQ page with dropdown help menu, search bar, and illustrations of people creating videos.\" class=\"block block--bordered\"\u003e\n\u003cp\u003e\u003ca href=\"https://support.google.com/youtube/?\"\u003eYouTube\u003c/a\u003e uses a single FAQ hub to answer questions from viewers and creators. Nested menus help users navigate the vast knowledge library and narrow in on their issue. A community forum is also on hand to support users with unique questions not covered in the FAQ.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e11. Magic Spoon\u003c/h3\u003e\n\u003cimg alt=\"Magic Spoon’s FAQ page with subcategories addressing shipping, orders, product, and subscriptions.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/magicspoon_8b6df767-943a-4c36-81e2-1c3cd4296676.png?v=1701628623\"\u003e\n\u003cp\u003eCereal brand \u003ca href=\"https://magicspoon.com/pages/faq\"\u003eMagic Spoon\u003c/a\u003e makes it easy for shoppers to find information about shipping, orders, product, or subscription on its FAQ page. The design and typography is consistent with the Magic Spoons brand, providing a seamless experience from shopping to customer service.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e12. Pepper \u003c/h3\u003e\n\u003cimg alt=\"Pepper’s FAQ page with questions sorted into shipping, returns, sizing, and other categories.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pepper_696f42d8-1a0a-4e32-ba81-12db975af3cc.png?v=1701628650\"\u003e\n\u003cp\u003eClothing company \u003ca href=\"https://www.wearpepper.com/pages/faq\"\u003ePepper\u003c/a\u003e lists each of its FAQ categories, so users can find the answers they need. Shoppers can also type their questions into a search bar and receive an answer rather than scrolling through the page.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e13. Santa Cruz Bicycles\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"FAQ section on the V10 Tech Support product page for Santa Cruz Bicycles\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/santacruzbikes.png?v=1701628693\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.santacruzbicycles.com/en-US/bikes/v10\"\u003eSanta Cruz Bicycles\u003c/a\u003e has a standard FAQ page that covers the standard topics like shipping and returns. But the brand also has FAQs on each \u003ca href=\"/blog/product-page\"\u003eproduct page\u003c/a\u003e, which helps shoppers make buying decisions at the most critical point in the buyer’s journey. \u003c/p\u003e\n\u003cp\u003eBy answering common questions on an FAQ page, Santa Cruz Bicycles can reduce the number of queries reaching its support team. Plus, it provides a chance to include keywords potential customer use when searching for products online, which can \u003ca href=\"/blog/ecommerce-seo-beginners-guide\"\u003eimprove the page’s search engine rankings\u003c/a\u003e. \u003c/p\u003e\n\u003ch3 id=\"20\"\u003e14. MVMT\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mvmt_20183ea7-cdfd-4d71-9eca-95b23a2fed6f.png?v=1701628747\" alt=\"MVMT’s FAQ page with accordion question and answer section and product features banner.\"\u003e\n\u003cp\u003eHere’s an example from watch brand \u003ca href=\"https://www.mvmtwatches.com/pages/frequently-asked-questions\"\u003eMVMT\u003c/a\u003e of an FAQ page that directs to a separate landing page for top questions with more substantial answers, like its \u003ca href=\"https://www.mvmt.com/stores-find?showMap=true\u0026amp;horizontalView=true\u0026amp;isForm=true\"\u003estore locator page\u003c/a\u003e and its \u003ca href=\"https://www.mvmtwatches.com/pages/returns\"\u003ereturn policy\u003c/a\u003e. There are also tabbed sections dedicated to domestic and international shipping and how to contact the brand. \u003c/p\u003e\n\u003ch3 id=\"21\"\u003e15. Huel\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/huel.png?v=1701628775\" alt=\"HUEL’s FAQ page with Popular Questions category and list of questions.\" class=\"block block--bordered\"\u003e\n\u003cp\u003eThe \u003ca href=\"https://huel.com/pages/faq\"\u003eHUEL FAQ page\u003c/a\u003e is built for easy navigation. It’s clearly divided into sections like “Popular questions” and “Product questions,” so people can find information quickly. \u003c/p\u003e\n\u003cp\u003eQuestions are formatted with drop-down options, which makes the page less cluttered. People can find and expand only the questions they have. HUEL also makes categories based on common customer concerns, which proves they are paying attention to what customers ask about. \u003c/p\u003e\n\u003ch3 id=\"22\"\u003e16. FIGS\u003c/h3\u003e\n\u003cimg alt=\"FIGS FAQ page with icons and boxes representing different categories of questions\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/figs_f8acf130-dada-45a3-9658-0da7cf4f683e.png?v=1701628829\"\u003e\n\u003cp\u003eClothing brand \u003ca href=\"https://www.wearfigs.com/\"\u003eFIGS\u003c/a\u003e has the main issues customers might have neatly organized into titles like “Returns \u0026amp; Exchanges,” “Shipping,” and “Where is My Order?” This lets customers easily navigate to a specific area of concern. They can also type their questions in a search bar to access the brand’s broad database. \u003c/p\u003e\n\u003cp\u003eThe layout is simple and clean, with icons that give a quick visual cue to the customer about the content. FIGS also has a Contact Us link prominently displayed at the top, so customers who cannot find answers in the FAQ can get help. \u003c/p\u003e\n\u003ch3 id=\"23\"\u003e17. Secret Lab\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Secret Lab’s FAQ page with popular questions listed at top and FAQ categories beneath\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/secretlab.png?v=1701628857\"\u003e\n\u003cp\u003eGaming chair brand \u003ca href=\"https://secretlab.co/pages/faq\"\u003eSecret Lab\u003c/a\u003e has another great example of an effective FAQ page. It highlights Popular Questions immediately at the top of the page, which can quickly resolve issues many customers have without scanning. \u003c/p\u003e\n\u003cp\u003eIt also has a product-specific FAQ, so you can drill down into questions specifically about chairs or desks. The design is simple, with icons and dropdown menus that create a clean interface that’s easy to navigate and understand.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e18. Jeffree Star Cosmetics\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jefree.png?v=1701628912\" alt=\"Branded FAQ page by Jeffree Star Cosmetics with chat bubble saying “Hi how are ya”\"\u003e\n\u003cp\u003eThe \u003ca href=\"https://jeffreestarcosmetics.com/pages/faq\"\u003eJeffree Star Cosmetics FAQ\u003c/a\u003e is divided into categories like Shipping \u0026amp; Returns and Products to help customers locate the right information. The page has a bold, branded look that fits the overall experience of its \u003ca href=\"/tour/ecommerce-website\"\u003eecommerce website\u003c/a\u003e. \u003c/p\u003e\n\u003cp\u003eWith tabs at the top under the large FAQ, customers can easily jump to a specific set of FAQs without having to scroll down the page. Jeffree Star Cosmetics also offers \u003ca href=\"/blog/live-chat-customer-service\"\u003echat support\u003c/a\u003e for those who need more personalized assistance.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e19. Fangamer\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fangamer_8a57a07e-d0fb-4601-a9f9-260e8d9444c8.png?v=1701628940\" alt=\"Fangamer’s FAQ page with contextual information and categories of common issues\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.fangamer.com/pages/help\"\u003eFangamer’s FAQ page\u003c/a\u003e is set up a little differently than others. Before the FAQ, there is a section that gives practical information about the company’s location, shipping practices, and customer service hours. This gives customers context and sets expectations for support inquiries.\u003c/p\u003e\n\u003cp\u003eThe page is also neat and easy to browse. Customers can easily scroll to find a category related to their question, like “Order changes \u0026amp; cancellations,” and click on a question to reveal the answer in a dropdown menu. \u003c/p\u003e\n\u003ch3 id=\"26\"\u003e20. KITH\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith_c633cd24-d078-433b-a80b-96395da16949.png?v=1701628968\" alt=\"KITH’s FAQ page showing Holiday 2023 FAQ and other common problems like shipping and tracking, and the KITH app\"\u003e\n\u003cp\u003eCult clothing brand \u003ca href=\"https://kithnyc.gorgias.help/en-US/articles/frequently-asked-questions-50923\"\u003eKITH’s FAQ\u003c/a\u003e page is broken down into clearly labeled sections like Holiday 2023 FAQs and Shipping and Tracking. You can find an answer snippet in the corresponding box, or click the box to find more questions related to your topic. The holiday FAQ section is a great touch, suggesting that KITH updates its FAQ page with timely information that addresses seasonal concerns. \u003c/p\u003e\n\u003ch3 id=\"27\"\u003e21. Brooklinen\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/brooklinen.png?v=1701628995\" alt=\"Brooklinen’s branded FAQ page with simple questions and see more links.\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.brooklinen.com/pages/faq\"\u003eBrooklinen’s FAQ page\u003c/a\u003e is clear and easy to navigate. The questions are concise and address concerns for broad categories like shipping, as well as more specific ones, like the brand’s rewards program and bedding products. Brooklinen presents the most common questions in each category first, with a “See more” option if you need additional help. \u003c/p\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https://www.youtube.com/embed/E7oTcywFNS8\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c/iframe\u003e\n\u003ch2 id=\"4\"\u003eHow to create an effective FAQ page\u003c/h2\u003e\n\u003ch3\u003e1. Identify the most common customer questions\u003c/h3\u003e\n\u003cp\u003eTo decide what to include in your FAQ, check your inbox and support tickets. Companies using help desk software may be able to leverage user data to discover customers’ most common questions.\u003c/p\u003e\n\u003cp\u003eAnother useful discovery method for FAQ questions is to consider the customer journey and note down questions first-time users might encounter. \u003c/p\u003e\n\u003cp\u003eLook outside your company’s data environment to see competitors and related services communicate with customers. Focus on relevancy, utility, and opportunities to turn questions into engagement or conversion pathways. If you end up with a long list of questions, group them into categories like Shipping or Sizing \u0026amp; Fit to make navigating easier for users.\u003c/p\u003e\n\u003cp\u003eIf you don’t have emails or customer support tickets to reference, check out competitors’ FAQs, product reviews for your items or items in your niche, and forums like \u003ca href=\"https://www.reddit.com/\"\u003eReddit\u003c/a\u003e or \u003ca href=\"https://www.quora.com/\"\u003eQuora\u003c/a\u003e to see what questions people are asking.\u003c/p\u003e\n\u003ch3\u003e2. Write clear, persuasive answers\u003c/h3\u003e\n\u003cp\u003eA comprehensive FAQ will include more complex aspects of your product or business, as well as potential shortcomings. Answering these questions requires clear writing and selective use of information. The goal is to provide complete answers while always portraying your brand positively.\u003c/p\u003e\n\u003cp\u003eWhen answering FAQs, write from your customer’s perspective (“How do I check my order status?”) as well as your own (“We provide a shipping tracker with your email confirmation”) to create the feel of a conversation.\u003c/p\u003e\n\u003cp\u003eFirst, focus on clear communication. Then consider the goal you’re trying to achieve with each question of your FAQ: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAre you addressing a concern about purchasing from you? \u003c/li\u003e\n\u003cli\u003eAre you educating your audience about a part of your business model? \u003c/li\u003e\n\u003cli\u003eAre you troubleshooting a common problem with your product? \u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFocus on delivering an answer that satisfies the question while forwarding your business goals.\u003c/p\u003e\n\u003cp\u003eUse images and videos to supplement your answer, and offer multiple solutions to more in-depth queries. If it builds your brand, you can even sprinkle in some personality to \u003ca href=\"/blog/customer-delight\"\u003edelight your customers\u003c/a\u003e with witty or weird questions and answers.\u003c/p\u003e\n\u003cp\u003eAn often-missed opportunity with many FAQ pages is ending your answer with a call to action that links to other pages, pushing visitors back into your funnel. Again, you want your FAQ page to be the go-to place for potential customers who require more convincing. As you build out your knowledge base, the FAQ page grows in value.\u003c/p\u003e\n\u003cp\u003eConsider the next steps for someone interested in a specific question and try to incorporate a link to relevant content that moves them forward on their journey as a customer.\u003c/p\u003e\n\u003ch3\u003e3. Create your own FAQ pages\u003c/h3\u003e\n\u003cp\u003eDesign your FAQ pages and sections to be as user-friendly as possible. Link the most popular questions to the top of the page to prevent scrolling, and break content into subcategories to aid navigation. \u003c/p\u003e\n\u003cp\u003eConsider including a search bar for larger knowledge hubs so users can drill down into content, and make any live support options always accessible on screen.\u003c/p\u003e\n\u003cp\u003eIf you’re a Shopify store owner, you can browse \u003ca href=\"https://apps.shopify.com/search/query?utf8=%E2%9C%93\u0026amp;q=faq\"\u003ethe Shopify App Store\u003c/a\u003e for different ways to present your FAQ section. Here are some popular FAQ apps:\u003c/p\u003e\n\u003ch4\u003ePOWR ⭐ 4.5 (225+ reviews)\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/powr-faq\"\u003ePOWR: FAQ page\u003c/a\u003e sets up your FAQ page with an accordion layout that users can click to expand or collapse. It supports customizable icons for questions, interactive hover effects, and colors of your choice.\u003c/p\u003e\n\u003cp\u003eFAQ pages built with this app are mobile-responsive and can include links, text, images, and video. POWR has interactive FAQ features like user-submitted answers and up-voting submitted questions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Free to $89.99 per month, depending upon number of FAQs and other features included.\u003c/p\u003e\n\u003ch4\u003eHelpCenter ⭐ 4.6 (1,300+ reviews)\u003c/h4\u003e\n\u003cp\u003eAlso customizable, the \u003ca href=\"https://apps.shopify.com/helpcenter\"\u003eHelpCenter app\u003c/a\u003e offers different layouts, so you can find a style that matches your site’s look and feel. Create FAQ categories and implement a search functionality across your entire knowledge hub.\u003c/p\u003e\n\u003cp\u003eLike POWR, HelpCenter is a zero-coding app and is simple to set up.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Free. $8 per month for unlimited FAQ pages. \u003c/p\u003e\n\u003ch4\u003eEnorm FAQ Page \u0026amp; Product FAQs ⭐ 4.3 (50+ reviews)\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/faq-frequently-asked-questions\"\u003eEnorm FAQ Page \u0026amp; Product FAQs\u003c/a\u003e is another app with common searchability, mobile responsiveness, and customizability. The accordion-style pages can be integrated elsewhere on your site—great for creating rich product pages.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Free to $9.99 per month, depending upon number of FAQs and other features included.\u003c/p\u003e\n\u003ch3\u003e4. Make your FAQ page visible\u003c/h3\u003e\n\u003cp\u003eThe right place for an FAQ within your website depends on the products or services you offer.\u003c/p\u003e\n\u003cp\u003eIf \u003ca href=\"/blog/customer-service\"\u003ecustomer service\u003c/a\u003e is central to your business, you should create a full support center or help desk that includes your FAQ.\u003c/p\u003e\n\u003cp\u003eCustomer support apps such as \u003ca href=\"https://apps.shopify.com/reamaze\"\u003eReamaze\u003c/a\u003e or \u003ca href=\"https://www.zendesk.com/\"\u003eZendesk\u003c/a\u003e support integrated FAQs that become part of the customer service flow. For example, customers may check an FAQ before reaching out to a chatbot or live agent.\u003c/p\u003e\n\u003cp\u003eFor stores that sell unusual or intricate products, a link to an FAQ page in the website navigation can be a good way to reduce purchasing anxiety.\u003c/p\u003e\n\u003cp\u003eYou can also integrate FAQs directly into product pages. For products with customization options, including an FAQ amongst product descriptions and customer reviews can help users select the right product type.\u003c/p\u003e\n\u003ch3\u003e5. Optimize your FAQ page for SEO\u003c/h3\u003e\n\u003cp\u003eFAQ sections lend themselves well to \u003ca href=\"/blog/seo-checklist-online-store\"\u003esearch engine optimization\u003c/a\u003e (SEO). They’re well organized and full of authoritative answers to common queries—exactly what search engine algorithms seek.\u003c/p\u003e\n\u003cp\u003eThe extent to which you optimize your FAQ depends upon its size, level of detail, and the competitiveness of related keywords.\u003c/p\u003e\n\u003cp\u003eIf your FAQ is a complete knowledge base, you might create dedicated pages for each answer to help them rank. By hyperlinking each question to a separate page, you’ll give your FAQ the best chance of covering a broad range of search terms.\u003c/p\u003e\n\u003cp\u003eEven if your audience isn’t searching for topics related to your brand, they might be searching for answers to questions related to your industry via Google, which can help you connect with them. Potential customers can enter your website through the FAQ while seeking answers to more general questions.\u003c/p\u003e\n\u003cp\u003eAs your FAQ pages begin to generate search traffic, optimize them further by editing features like the title tag and \u003ca href=\"/blog/how-to-write-meta-descriptions\"\u003emeta description\u003c/a\u003e. Compete to be featured in Google’s Featured Snippet and People Also Ask sections by targeting the most-asked questions related to your keyword. \u003c/p\u003e\n\u003cp\u003eLearn more about optimizing your store pages by reading \u003ca href=\"/blog/seo-marketing\"\u003eour guide to SEO marketing\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eFAQ page design template\u003c/h2\u003e\n\u003cp\u003eLike \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eAbout Us pages\u003c/a\u003e, there is no universal FAQ template. But there are common questions for each industry. Here are some of the big ones for ecommerce that you may want to include in your FAQ:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is the \u003ca href=\"/blog/return-policy\"\u003ereturn policy\u003c/a\u003e?\u003c/li\u003e\n\u003cli\u003eWhat are the shipping options?\u003c/li\u003e\n\u003cli\u003eWhat are the international taxes, duties, etc., that I have to pay?\u003c/li\u003e\n\u003cli\u003eWhen will I receive my order?\u003c/li\u003e\n\u003cli\u003eWhat do I do if I never received my order?\u003c/li\u003e\n\u003cli\u003eWhat do I do if I receive a defective order?\u003c/li\u003e\n\u003cli\u003eHow do I make changes to an order I’ve already placed?\u003c/li\u003e\n\u003cli\u003eWhere are you located?\u003c/li\u003e\n\u003cli\u003eHow is the product made? Where do the materials come from?\u003c/li\u003e\n\u003cli\u003eHow do I make sure I order the correct size?\u003c/li\u003e\n\u003cli\u003eHow do I contact your company if my question isn’t answered here?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAfter you have the basics down, dig deeper into your specific business. This is where those insights from email and customer support tickets come into play.\u003c/p\u003e\n\u003ch3\u003eSafety and security\u003c/h3\u003e\n\u003cp\u003eYou’ll want to reassure customers their information is kept private and secure. It’s also essential to address any common questions about the safety of using the product itself. \u003ca href=\"https://www.bootea.com/pages/frequently-asked-questions\"\u003eBootea\u003c/a\u003e, for example, addresses concerns about its detox products when it comes to pregnancy.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Bootea FAQ question: “can I take bootea products if I’m conceiving, pregnant or breastfeeding?”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bootea_26cb2257-2cf2-4ea7-a3a2-a3a6871bace5.png?v=1701629082\"\u003e\n\u003ch3\u003eAccount management\u003c/h3\u003e\n\u003cp\u003eOffer assistance for new and existing customers alike. Help them understand how to set up an account and access it at a later date. Also, address basic account management tasks, such as password resetting and updating payment details.\u003c/p\u003e\n\u003ch3\u003eProduct features and brand promises\u003c/h3\u003e\n\u003cp\u003eWhat’s your brand’s or product’s differentiator, and what questions do customers have about this? You want to use your FAQ page to reiterate your messaging. Many cosmetics brands, for example, use their FAQ pages to talk about cruelty-free products and customers’ queries around that.\u003c/p\u003e\n\u003ch3\u003eUsing the product\u003c/h3\u003e\n\u003cp\u003eYou want to use FAQs to persuade prospective customers and help customers who’ve made a purchase. Answer questions centered around getting started with the product and addressing any issues customers might have when first using it.\u003c/p\u003e\n\u003ch2\u003eBuild your own FAQ page today\u003c/h2\u003e\n\u003cp\u003eIf you want to get the most out of your FAQ pages, you need to make it discoverable where it matters most in the customer journey. Make FAQs accessible when potential customers are considering a purchase, and when existing customers are about to reach out to you.\u003c/p\u003e\n\u003cp\u003eYou might see most FAQ pages buried at the bottom of a website’s footer, but they’re better off incorporated into your site as part of your Support or Contact Us page, or your navigation menu, to ensure it gets found. Updating your FAQ page as new customer concerns or opportunities arise is important.\u003c/p\u003e\n\u003cp\u003eThe FAQ page is often an afterthought for many websites. But used strategically, it can add value in different ways, from reducing the burden on customer support to alleviating purchasing anxieties. So, are you making the most of yours?\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eReady to create your business? Start your free trial of Shopify—no credit card required.\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eFAQ page FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does a good FAQ page do?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eAn FAQ page answers common questions and concerns asked by your website visitors and wider web search traffic. FAQs and other types of website knowledge bases reduce purchasing anxiety, enhance brand authority, increase content consistency, and reduce the need for live customer support time.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy are FAQ pages bad?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eFAQ pages have a bad reputation because they are often home to bad design, poor SEO, and underdeveloped customer insight. But they don’t have to be. By understanding customer issues and their related questions, you can create a helpful FAQ page that satisfies visitors and promotes your website to organic search traffic.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I create a FAQ page?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eIdentify common questions from website visitors and customers.\u003c/li\u003e\n\u003cli\u003eWrite concise, clear answers to questions, offering multiple solutions.\u003c/li\u003e\n\u003cli\u003eOrganize your FAQ page to make scrolling and searching easy.\u003c/li\u003e\n\u003cli\u003eLink to your FAQ page at points of uncertainty during the customer journey.\u003c/li\u003e\n\u003c/ol\u003e\n\u003col\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere do I put an FAQ?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eOn your website’s header or footer\u003c/li\u003e\n\u003cli\u003eOn your Contact page\u003c/li\u003e\n\u003cli\u003eOn description sections of product pages\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"An FAQ page is the center of a website’s knowledge hub. Use these best FAQ examples and our how-to guide to create an FAQ page to meet your customers’ needs.","excerptHtml":"\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/faq_20page.png?v=1692831155\" alt=\"A cartoon 3D speech bubble on a bright blue background\"\u003e\n\u003cp\u003eAn FAQ page is the center of a website’s knowledge hub. Use these best FAQ examples and our how-to guide to create an FAQ page to meet your customers’ needs.\u003c/p\u003e","seo":{"__typename":"SEO","title":"21 Best FAQ Page Examples (+ How To Create Your Own)","description":"An FAQ page is the center of a website’s knowledge hub. Use these best FAQ examples and our how-to guide to create an FAQ page to meet your customers’ needs."},"metafields":[{"__typename":"Metafield","value":"2023-12-01","key":"modified_date"},null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/120928069-how-to-create-faq-page\",\"en-GB\":\"https://www.shopify.com/uk/blog/120928069-how-to-create-faq-page\",\"en-AU\":\"https://www.shopify.com/au/blog/120928069-how-to-create-faq-page\",\"en-ID\":\"https://www.shopify.com/id/blog/120928069-how-to-create-faq-page\",\"en-NZ\":\"https://www.shopify.com/nz/blog/120928069-how-to-create-faq-page\",\"en-ZA\":\"https://www.shopify.com/za/blog/120928069-how-to-create-faq-page\",\"en-NG\":\"https://www.shopify.com/ng/blog/120928069-how-to-create-faq-page\",\"en-PH\":\"https://www.shopify.com/ph/blog/120928069-how-to-create-faq-page\",\"en-SG\":\"https://www.shopify.com/sg/blog/120928069-how-to-create-faq-page\",\"en-HK\":\"https://www.shopify.com/hk/blog/120928069-how-to-create-faq-page\",\"en-IE\":\"https://www.shopify.com/ie/blog/120928069-how-to-create-faq-page\",\"en-MY\":\"https://www.shopify.com/my/blog/120928069-how-to-create-faq-page\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/120928069-how-to-create-faq-page\",\"es\":\"https://www.shopify.com/es/blog/los-beneficios-de-una-pagina-de-preguntas-frecuentes-y-como-crearla-correctamente\",\"fr\":\"https://www.shopify.com/fr/blog/page-faq\",\"it\":\"https://www.shopify.com/it/blog/come-creare-pagina-faq-efficace\",\"nl\":\"https://www.shopify.com/nl/blog/faq-pagina\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How to Create Your Shipping Policy (With a Template and Examples)\",\"url\":\"blog/shipping-policy\"},{\"title\":\"Website Builder \u0026 Website Maker by Shopify\",\"url\":\"website/builder\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"A 14-Point Ecommerce Checklist to Launch Your Shopify Store\",\"url\":\"blog/shopify-store-launch-checklist\"},{\"title\":\"How to Build a Business Website for Beginners\",\"url\":\"blog/build-a-website\"},{\"title\":\"What I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand\",\"url\":\"blog/email-marketing-teardown\"},{\"title\":\"8 Excellent Black Friday Cyber Monday Emails to Inspire Your Own Campaigns\",\"url\":\"blog/56776517-8-awesome-black-friday-email-campaigns-you-can-steal-this-holiday-season\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"Examples and Tips for Beautiful Ecommerce Website Design\",\"tags\":[\"Brand\",\"Resource\",\"Sell Online\"],\"handle\":\"best-ecommerce-sites\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders_34936283-c28e-41b7-89a9-2d94ce67b509.jpg?v=1691009868\",\"imageAltText\":\"Illustration of a person designing a website on a computer\",\"modifiedAt\":\"2024-02-21\",\"contentHtml\":\"\"},{\"title\":\"How To Sell on Etsy in 6 Easy Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"sell-on-etsy\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how_20to_20sell_20on_20etsy.png?v=1690562880\",\"imageAltText\":\"how to sell on etsy\",\"modifiedAt\":\"2023-12-05\",\"contentHtml\":\"\"},{\"title\":\"How To Sell Art Online: The Complete Guide (2024)\",\"tags\":[\"Find an Idea\",\"Starting Up\"],\"handle\":\"211990409-how-to-sell-art-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ArtWindowsmany_HEADER_3ac56e63-dbb9-45de-bd26-31ef9d233631.jpg?v=1694117497\",\"imageAltText\":\"Illustration of a woman painting on a canvas that resembles browser windows\",\"modifiedAt\":\"2024-01-04\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/faq_20page_b4c0e35e-110b-435b-839d-852bbe2a505b.png?v=1729112627","imageAltText":"A cartoon 3D speech bubble on a bright blue background","imageClass":"","modifiedAt":"1 Dec 2023","modifiedAtRaw":"2023-12-01"},"metaDescription":"An FAQ page is the center of a website’s knowledge hub. Use these best FAQ examples and our how-to guide to create an FAQ page to meet your customers’ needs.","contentHtml":"\u003cp\u003eFrequently asked questions (FAQ) pages are a pillar of good \u003ca href=\"/my/blog/13251973-creative-ways-to-improve-ecommerce-customer-experience-that-also-boost-loyalty-and-sales\"\u003ecustomer experience\u003c/a\u003e. The best FAQ pages anticipate the needs of an audience, helping them find answers quickly and without assistance.\u003c/p\u003e\n\u003cp\u003eAs customers search for more information online, FAQ pages have evolved from simple lists of questions to essential hubs in a website’s knowledge base. Research suggests most consumers prefer to find information without contacting a customer service team, and as many as 90% of people prefer using a website knowledge base to find the answers they need.\u003c/p\u003e\n\u003cp\u003eThat makes an FAQ a nonnegotiable part of your content strategy.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eSo what does an effective FAQ page look like, and how can you create one? Here are 21 examples of well-written FAQs, plus a guide to FAQ creation.\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is an FAQ page?\u003c/h2\u003e\n\u003cp\u003eAn FAQ (frequently asked questions) page answers the most common questions customers and other website visitors have. It provides information related to products and policies, allowing people to source answers independently, without support.\u003c/p\u003e\n\u003cp\u003eFAQ pages differ from \u003ca href=\"/my/blog/how-to-write-an-about-us-page\"\u003eAbout Us pages\u003c/a\u003e, which contains the story behind your brand. But both often act as a first point of contact for shoppers and help build trust with your customers.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/faq\"\u003eShopify’s FAQ page\u003c/a\u003e answers questions from those considering using the platform and people who want to learn more about Shopify tools.\u003c/p\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_3f74f600-c68c-495c-8d36-8e7abdc3adee.png?v=1701628031\" alt=\"The Shopify FAQ page with info on how to get started on the platform\" class=\"block block--bordered\"\u003e\n\u003cp\u003eAlongside first-time visitors, FAQ pages can benefit customers across the purchasing journey—whether they’re in the consideration phase looking to understand how you source your product, or an existing customer troubleshooting a problem.\u003c/p\u003e\n\u003cp\u003eIn ecommerce, the goal of an FAQ page is often to reduce the anxiety of purchasing online, convincing on-the-fence customers to push the Buy button.\u003c/p\u003e\n\u003ch2 id=\"2\"\u003eWhy do you need an FAQ page?\u003c/h2\u003e\n\u003cp\u003eThere are many reasons to build a knowledge hub for your website. Here are a few:\u003c/p\u003e\n\u003ch4\u003eTo capture new customers\u003c/h4\u003e\n\u003cp\u003eMany customers find your website through search engines. A comprehensive FAQ page is a powerful way to capture organic search traffic.\u003c/p\u003e\n\u003cp\u003eWell-written FAQ answers can appear as featured snippets on Google Search results pages. Once a user has entered your website through the FAQ, you can direct them to other pages.\u003c/p\u003e\n\u003ch4\u003eTo build brand trust and consumer confidence\u003c/h4\u003e\n\u003cp\u003eYou may also need to focus on your FAQ if your products or services are complex or require additional contextual information. Removing knowledge barriers and addressing possible pain points and product concerns can increase conversions and help build your brand’s authority.\u003c/p\u003e\n\u003ch4\u003eTo address common concerns\u003c/h4\u003e\n\u003cp\u003eCertain questions will crop up repeatedly as new customers enter your ecosystem and move through the buying process. You can link to the relevant section of your FAQ whenever those questions occur. This keeps information organized and consistent.\u003c/p\u003e\n\u003ch4\u003eTo give customers always-on support\u003c/h4\u003e\n\u003cp\u003eMost customers prefer to use self-service channels when possible. The always-on format of an FAQ allows customers to seek answers when it’s convenient for them, instead of waiting for a reply from a live agent.\u003c/p\u003e\n\u003cp\u003eWhile you might not be able to staff your business 24 hours a day, a detailed and accessible knowledge base means that some form of support is always available.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https://youtube.com/embed/rVUDMeTw-2s\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/iframe\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e21 examples of successful FAQ pages\u003c/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003eSkinnydip London\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003eUnited By Blue\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003eNational Portrait Gallery\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003eColorado Crafted\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003eRoody\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003eComprehensive Cranium Care\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003eShwood\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#14\"\u003eFactory 43\u0026nbsp;\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#15\"\u003ePress\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#16\"\u003eYouTube\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#17\"\u003eMagic Spoon\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#18\"\u003ePepper\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#19\"\u003eSanta Cruz Bicycles\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#20\"\u003eMVMT\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#21\"\u003eHuel\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#22\"\u003eFIGS\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#23\"\u003eSecret Lab\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#24\"\u003eJeffree Star Cosmetics\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#25\"\u003eFangamer\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#26\"\u003eKITH\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#27\"\u003eBrooklinen\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch3 id=\"7\"\u003e1. Skinnydip London\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/skinnydiplondon.png?v=1701628103\" alt=\"Skinnydip London’s FAQ page with questions grouped into categories and a search bar\" loading=\"lazy\"\u003e\n\u003cp\u003eWomen’s clothing and accessory brand \u003ca href=\"https://us.skinnydiplondon.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSkinnydip London\u003c/a\u003e has a great branded FAQ page example on its site, categorized by payment, delivery, orders, refunds, product and stock, and account. Users can click through to more specific questions, and it’s easy for them to navigate and find extra help if needed.\u003c/p\u003e\n\u003ch3 id=\"8\"\u003e2. United By Blue\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/unitedbyblue_707993e8-bfe4-4a1b-b643-b81d97c66e19.png?v=1701628127\" alt=\"United by Blue’s FAQ page with contact details and information on tax, order changes, and payment\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cp\u003eSustainable goods retailer \u003ca href=\"https://unitedbyblue.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eUnited By Blue\u003c/a\u003e also categorizes its FAQ page. The difference here is everything is on a single page. Answers are thorough and often include links, so users can easily take the next step. If you don’t see your question, you can chat with the brand during its listed business hours.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e3. National Portrait Gallery\u003c/h3\u003e\n\u003cimg alt=\"National Portrait Gallery’s FAQ page questions categorized into General Information and What’s On\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/npg.png?v=1701628192\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.npg.org.uk/about/faq.php\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eThe National Portrait Gallery\u003c/a\u003e’s FAQ page has a long list of questions, which are also categorized by general information, facilities, ticketing, and other relevant topics. Each category gets a separate section, so users can easily see where to find their answers. Scrollability is aided by the page design, with questions housed in clickable blocks.\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e4. Colorado Crafted\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Colorado Crafted’s simply FAQ page with shipping information written in a conversational tone.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/colorado-crafted.png?v=1701628225\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.coloradocraftedbox.com/pages/faqs\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eColorado Crafted\u003c/a\u003e keeps things simpler than the National Portrait Gallery. Its list of questions is on the shorter side, so as not to overwhelm users with too much information. The brand also adds a bit of fun: “Hey, where’s all the chocolate?” one question asks. It’s a legitimate question, but written in a conversational and playful tone.\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e5. Roody\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/roodys.png?v=1701628303\" alt=\"Roody’s FAQ page with a product image and product information written in a casual brand voice.\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.roodyoriginals.com/pages/faqs\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eRoody\u003c/a\u003e has a unique product: custom swag boxes. As such, Roody has room to get creative with its \u003ca href=\"/my/blog/brand-voice\"\u003ebrand voice\u003c/a\u003e, which you can see demonstrated across the website. Roody also uses this voice on its FAQ page, and keeps questions specifically related to its product and audience. You can tell it has carefully considered which questions to put here—being a unique product, it has not-so-conventional Q\u0026amp;As.\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e6. Comprehensive Cranium Care\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ccc.png?v=1701628329\" alt=\"Comprehensive Cranium Care’s FAQ page featuring humorous questions on its haircare products.\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://cranium.care/pages/faqs\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eComprehensive Cranium Care\u003c/a\u003e also uses a fun brand voice to sell its men’s hair care products, which, ironically, are made for men with no hair. The humor is alive and well in this FAQ page example, but it always makes sure to address concerns and product promises.\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e7. Shwood\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Shwood’s FAQ page with icons representing each FAQ category, including orders and shipping.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/shwood.png?v=1701628392\" loading=\"lazy\"\u003e\n\u003cp\u003eSunglass and accessory brand \u003ca href=\"https://shwoodshop.com/pages/help\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eShwood\u003c/a\u003e has a beautiful FAQ page. On-brand visuals and well-designed graphics for each category elevate the aesthetic. Answers include links that lead users to where they need to go, which gets them through the site.\u003c/p\u003e\n\u003ch3 id=\"14\"\u003e8. Factory 43\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/factory43.png?v=1701628448\" alt=\"Factory 43’s FAQ page with questions and answers of shipping times and locations.\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://shop.factory43.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFactory 43’s\u003c/a\u003e FAQ page curates the most important and common questions in a succinct list that’s communicated through its casual brand voice. For example, rather than listing “What are your shipping policies?” it opts for a more conversational “When will my order ship?” which can help it relate to customers and reinforce its brand identity.\u003c/p\u003e\n\u003ch3 id=\"15\"\u003e9. Press\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Press’s FAQ page with questions and answers on shipping and delivery options.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/press_44485132-05d7-419c-802d-1ceb10e67039.png?v=1701628503\" loading=\"lazy\"\u003e\n\u003cp\u003eJuice company \u003ca href=\"https://press-london.com/pages/faqs\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePress\u003c/a\u003e has an aesthetically pleasing brand, and its FAQ page is no different. Clean design, simple color palette, and easy-to-read but on-brand font round out the look and feel. Answers to questions are brief but clear and complete, including a Contact Us \u003ca href=\"/my/blog/17156160-7-inspiring-ecommerce-call-to-action-examples-and-why-they-work\"\u003ecall to action\u003c/a\u003e if you need more help.\u003c/p\u003e\n\u003ch3 id=\"16\"\u003e10. YouTube\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/youtube_6c7fd001-7319-4c07-ab6a-f94ad5aa6a74.png?v=1701628567\" alt=\"YouTube FAQ page with dropdown help menu, search bar, and illustrations of people creating videos.\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://support.google.com/youtube/?\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eYouTube\u003c/a\u003e uses a single FAQ hub to answer questions from viewers and creators. Nested menus help users navigate the vast knowledge library and narrow in on their issue. A community forum is also on hand to support users with unique questions not covered in the FAQ.\u003c/p\u003e\n\u003ch3 id=\"17\"\u003e11. Magic Spoon\u003c/h3\u003e\n\u003cimg alt=\"Magic Spoon’s FAQ page with subcategories addressing shipping, orders, product, and subscriptions.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/magicspoon_8b6df767-943a-4c36-81e2-1c3cd4296676.png?v=1701628623\" loading=\"lazy\"\u003e\n\u003cp\u003eCereal brand \u003ca href=\"https://magicspoon.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMagic Spoon\u003c/a\u003e makes it easy for shoppers to find information about shipping, orders, product, or subscription on its FAQ page. The design and typography is consistent with the Magic Spoons brand, providing a seamless experience from shopping to customer service.\u003c/p\u003e\n\u003ch3 id=\"18\"\u003e12. Pepper\u0026nbsp;\u003c/h3\u003e\n\u003cimg alt=\"Pepper’s FAQ page with questions sorted into shipping, returns, sizing, and other categories.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/pepper_696f42d8-1a0a-4e32-ba81-12db975af3cc.png?v=1701628650\" loading=\"lazy\"\u003e\n\u003cp\u003eClothing company \u003ca href=\"https://www.wearpepper.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePepper\u003c/a\u003e lists each of its FAQ categories, so users can find the answers they need. Shoppers can also type their questions into a search bar and receive an answer rather than scrolling through the page.\u003c/p\u003e\n\u003ch3 id=\"19\"\u003e13. Santa Cruz Bicycles\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"FAQ section on the V10 Tech Support product page for Santa Cruz Bicycles\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/santacruzbikes.png?v=1701628693\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.santacruzbicycles.com/en-US/bikes/v10\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSanta Cruz Bicycles\u003c/a\u003e has a standard FAQ page that covers the standard topics like shipping and returns. But the brand also has FAQs on each \u003ca href=\"/my/blog/product-page\"\u003eproduct page\u003c/a\u003e, which helps shoppers make buying decisions at the most critical point in the buyer’s journey.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eBy answering common questions on an FAQ page, Santa Cruz Bicycles can reduce the number of queries reaching its support team. Plus, it provides a chance to include keywords potential customer use when searching for products online, which can \u003ca href=\"/my/blog/ecommerce-seo-beginners-guide\"\u003eimprove the page’s search engine rankings\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"20\"\u003e14. MVMT\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/mvmt_20183ea7-cdfd-4d71-9eca-95b23a2fed6f.png?v=1701628747\" alt=\"MVMT’s FAQ page with accordion question and answer section and product features banner.\" loading=\"lazy\"\u003e\n\u003cp\u003eHere’s an example from watch brand \u003ca href=\"https://www.mvmtwatches.com/pages/frequently-asked-questions\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eMVMT\u003c/a\u003e of an FAQ page that directs to a separate landing page for top questions with more substantial answers, like its \u003ca href=\"https://www.mvmt.com/stores-find?showMap=true\u0026amp;horizontalView=true\u0026amp;isForm=true\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003estore locator page\u003c/a\u003e and its \u003ca href=\"https://www.mvmtwatches.com/pages/returns\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ereturn policy\u003c/a\u003e. There are also tabbed sections dedicated to domestic and international shipping and how to contact the brand.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"21\"\u003e15. Huel\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/huel.png?v=1701628775\" alt=\"HUEL’s FAQ page with Popular Questions category and list of questions.\" class=\"block block--bordered\" loading=\"lazy\"\u003e\n\u003cp\u003eThe \u003ca href=\"https://huel.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eHUEL FAQ page\u003c/a\u003e is built for easy navigation. It’s clearly divided into sections like “Popular questions” and “Product questions,” so people can find information quickly.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eQuestions are formatted with drop-down options, which makes the page less cluttered. People can find and expand only the questions they have. HUEL also makes categories based on common customer concerns, which proves they are paying attention to what customers ask about.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"22\"\u003e16. FIGS\u003c/h3\u003e\n\u003cimg alt=\"FIGS FAQ page with icons and boxes representing different categories of questions\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/figs_f8acf130-dada-45a3-9658-0da7cf4f683e.png?v=1701628829\" loading=\"lazy\"\u003e\n\u003cp\u003eClothing brand \u003ca href=\"https://www.wearfigs.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFIGS\u003c/a\u003e has the main issues customers might have neatly organized into titles like “Returns \u0026amp; Exchanges,” “Shipping,” and “Where is My Order?” This lets customers easily navigate to a specific area of concern. They can also type their questions in a search bar to access the brand’s broad database.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eThe layout is simple and clean, with icons that give a quick visual cue to the customer about the content. FIGS also has a Contact Us link prominently displayed at the top, so customers who cannot find answers in the FAQ can get help.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"23\"\u003e17. Secret Lab\u003c/h3\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Secret Lab’s FAQ page with popular questions listed at top and FAQ categories beneath\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/secretlab.png?v=1701628857\" loading=\"lazy\"\u003e\n\u003cp\u003eGaming chair brand \u003ca href=\"https://secretlab.co/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSecret Lab\u003c/a\u003e has another great example of an effective FAQ page. It highlights Popular Questions immediately at the top of the page, which can quickly resolve issues many customers have without scanning.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eIt also has a product-specific FAQ, so you can drill down into questions specifically about chairs or desks. The design is simple, with icons and dropdown menus that create a clean interface that’s easy to navigate and understand.\u003c/p\u003e\n\u003ch3 id=\"24\"\u003e18. Jeffree Star Cosmetics\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/jefree.png?v=1701628912\" alt=\"Branded FAQ page by Jeffree Star Cosmetics with chat bubble saying “Hi how are ya”\" loading=\"lazy\"\u003e\n\u003cp\u003eThe \u003ca href=\"https://jeffreestarcosmetics.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eJeffree Star Cosmetics FAQ\u003c/a\u003e is divided into categories like Shipping \u0026amp; Returns and Products to help customers locate the right information. The page has a bold, branded look that fits the overall experience of its \u003ca href=\"/tour/ecommerce-website\"\u003eecommerce website\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eWith tabs at the top under the large FAQ, customers can easily jump to a specific set of FAQs without having to scroll down the page. Jeffree Star Cosmetics also offers \u003ca href=\"/my/blog/live-chat-customer-service\"\u003echat support\u003c/a\u003e for those who need more personalized assistance.\u003c/p\u003e\n\u003ch3 id=\"25\"\u003e19. Fangamer\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/fangamer_8a57a07e-d0fb-4601-a9f9-260e8d9444c8.png?v=1701628940\" alt=\"Fangamer’s FAQ page with contextual information and categories of common issues\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.fangamer.com/pages/help\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFangamer’s FAQ page\u003c/a\u003e is set up a little differently than others. Before the FAQ, there is a section that gives practical information about the company’s location, shipping practices, and customer service hours. This gives customers context and sets expectations for support inquiries.\u003c/p\u003e\n\u003cp\u003eThe page is also neat and easy to browse. Customers can easily scroll to find a category related to their question, like “Order changes \u0026amp; cancellations,” and click on a question to reveal the answer in a dropdown menu.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"26\"\u003e20. KITH\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith_c633cd24-d078-433b-a80b-96395da16949.png?v=1701628968\" alt=\"KITH’s FAQ page showing Holiday 2023 FAQ and other common problems like shipping and tracking, and the KITH app\" loading=\"lazy\"\u003e\n\u003cp\u003eCult clothing brand \u003ca href=\"https://kithnyc.gorgias.help/en-US/articles/frequently-asked-questions-50923\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKITH’s FAQ\u003c/a\u003e page is broken down into clearly labeled sections like Holiday 2023 FAQs and Shipping and Tracking. You can find an answer snippet in the corresponding box, or click the box to find more questions related to your topic. The holiday FAQ section is a great touch, suggesting that KITH updates its FAQ page with timely information that addresses seasonal concerns.\u0026nbsp;\u003c/p\u003e\n\u003ch3 id=\"27\"\u003e21. Brooklinen\u003c/h3\u003e\n\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/brooklinen.png?v=1701628995\" alt=\"Brooklinen’s branded FAQ page with simple questions and see more links.\" loading=\"lazy\"\u003e\n\u003cp\u003e\u003ca href=\"https://www.brooklinen.com/pages/faq\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBrooklinen’s FAQ page\u003c/a\u003e is clear and easy to navigate. The questions are concise and address concerns for broad categories like shipping, as well as more specific ones, like the brand’s rewards program and bedding products. Brooklinen presents the most common questions in each category first, with a “See more” option if you need additional help.\u0026nbsp;\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/E7oTcywFNS8\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003ch2 id=\"4\"\u003eHow to create an effective FAQ page\u003c/h2\u003e\n\u003ch3\u003e1. Identify the most common customer questions\u003c/h3\u003e\n\u003cp\u003eTo decide what to include in your FAQ, check your inbox and support tickets. Companies using help desk software may be able to leverage user data to discover customers’ most common questions.\u003c/p\u003e\n\u003cp\u003eAnother useful discovery method for FAQ questions is to consider the customer journey and note down questions first-time users might encounter.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eLook outside your company’s data environment to see competitors and related services communicate with customers. Focus on relevancy, utility, and opportunities to turn questions into engagement or conversion pathways. If you end up with a long list of questions, group them into categories like Shipping or Sizing \u0026amp; Fit to make navigating easier for users.\u003c/p\u003e\n\u003cp\u003eIf you don’t have emails or customer support tickets to reference, check out competitors’ FAQs, product reviews for your items or items in your niche, and forums like \u003ca href=\"https://www.reddit.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eReddit\u003c/a\u003e or \u003ca href=\"https://www.quora.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eQuora\u003c/a\u003e to see what questions people are asking.\u003c/p\u003e\n\u003ch3\u003e2. Write clear, persuasive answers\u003c/h3\u003e\n\u003cp\u003eA comprehensive FAQ will include more complex aspects of your product or business, as well as potential shortcomings. Answering these questions requires clear writing and selective use of information. The goal is to provide complete answers while always portraying your brand positively.\u003c/p\u003e\n\u003cp\u003eWhen answering FAQs, write from your customer’s perspective (“How do I check my order status?”) as well as your own (“We provide a shipping tracker with your email confirmation”) to create the feel of a conversation.\u003c/p\u003e\n\u003cp\u003eFirst, focus on clear communication. Then consider the goal you’re trying to achieve with each question of your FAQ:\u0026nbsp;\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAre you addressing a concern about purchasing from you?\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eAre you educating your audience about a part of your business model?\u0026nbsp;\u003c/li\u003e\n\u003cli\u003eAre you troubleshooting a common problem with your product?\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eFocus on delivering an answer that satisfies the question while forwarding your business goals.\u003c/p\u003e\n\u003cp\u003eUse images and videos to supplement your answer, and offer multiple solutions to more in-depth queries. If it builds your brand, you can even sprinkle in some personality to \u003ca href=\"/my/blog/customer-delight\"\u003edelight your customers\u003c/a\u003e with witty or weird questions and answers.\u003c/p\u003e\n\u003cp\u003eAn often-missed opportunity with many FAQ pages is ending your answer with a call to action that links to other pages, pushing visitors back into your funnel. Again, you want your FAQ page to be the go-to place for potential customers who require more convincing. As you build out your knowledge base, the FAQ page grows in value.\u003c/p\u003e\n\u003cp\u003eConsider the next steps for someone interested in a specific question and try to incorporate a link to relevant content that moves them forward on their journey as a customer.\u003c/p\u003e\n\u003ch3\u003e3. Create your own FAQ pages\u003c/h3\u003e\n\u003cp\u003eDesign your FAQ pages and sections to be as user-friendly as possible. Link the most popular questions to the top of the page to prevent scrolling, and break content into subcategories to aid navigation.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eConsider including a search bar for larger knowledge hubs so users can drill down into content, and make any live support options always accessible on screen.\u003c/p\u003e\n\u003cp\u003eIf you’re a Shopify store owner, you can browse \u003ca href=\"https://apps.shopify.com/search/query?utf8=%E2%9C%93\u0026amp;q=faq\"\u003ethe Shopify App Store\u003c/a\u003e for different ways to present your FAQ section. Here are some popular FAQ apps:\u003c/p\u003e\n\u003ch4\u003ePOWR ⭐ 4.5 (225+ reviews)\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/powr-faq\"\u003ePOWR: FAQ page\u003c/a\u003e sets up your FAQ page with an accordion layout that users can click to expand or collapse. It supports customizable icons for questions, interactive hover effects, and colors of your choice.\u003c/p\u003e\n\u003cp\u003eFAQ pages built with this app are mobile-responsive and can include links, text, images, and video. POWR has interactive FAQ features like user-submitted answers and up-voting submitted questions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Free to $89.99 per month, depending upon number of FAQs and other features included.\u003c/p\u003e\n\u003ch4\u003eHelpCenter ⭐ 4.6 (1,300+ reviews)\u003c/h4\u003e\n\u003cp\u003eAlso customizable, the \u003ca href=\"https://apps.shopify.com/helpcenter\"\u003eHelpCenter app\u003c/a\u003e offers different layouts, so you can find a style that matches your site’s look and feel. Create FAQ categories and implement a search functionality across your entire knowledge hub.\u003c/p\u003e\n\u003cp\u003eLike POWR, HelpCenter is a zero-coding app and is simple to set up.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Free. $8 per month for unlimited FAQ pages.\u0026nbsp;\u003c/p\u003e\n\u003ch4\u003eEnorm FAQ Page \u0026amp; Product FAQs ⭐ 4.3 (50+ reviews)\u003c/h4\u003e\n\u003cp\u003e\u003ca href=\"https://apps.shopify.com/faq-frequently-asked-questions\"\u003eEnorm FAQ Page \u0026amp; Product FAQs\u003c/a\u003e is another app with common searchability, mobile responsiveness, and customizability. The accordion-style pages can be integrated elsewhere on your site—great for creating rich product pages.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Free to $9.99 per month, depending upon number of FAQs and other features included.\u003c/p\u003e\n\u003ch3\u003e4. Make your FAQ page visible\u003c/h3\u003e\n\u003cp\u003eThe right place for an FAQ within your website depends on the products or services you offer.\u003c/p\u003e\n\u003cp\u003eIf \u003ca href=\"/my/blog/customer-service\"\u003ecustomer service\u003c/a\u003e is central to your business, you should create a full support center or help desk that includes your FAQ.\u003c/p\u003e\n\u003cp\u003eCustomer support apps such as \u003ca href=\"https://apps.shopify.com/reamaze\"\u003eReamaze\u003c/a\u003e or \u003ca href=\"https://www.zendesk.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eZendesk\u003c/a\u003e support integrated FAQs that become part of the customer service flow. For example, customers may check an FAQ before reaching out to a chatbot or live agent.\u003c/p\u003e\n\u003cp\u003eFor stores that sell unusual or intricate products, a link to an FAQ page in the website navigation can be a good way to reduce purchasing anxiety.\u003c/p\u003e\n\u003cp\u003eYou can also integrate FAQs directly into product pages. For products with customization options, including an FAQ amongst product descriptions and customer reviews can help users select the right product type.\u003c/p\u003e\n\u003ch3\u003e5. Optimize your FAQ page for SEO\u003c/h3\u003e\n\u003cp\u003eFAQ sections lend themselves well to \u003ca href=\"/my/blog/seo-checklist-online-store\"\u003esearch engine optimization\u003c/a\u003e (SEO). They’re well organized and full of authoritative answers to common queries—exactly what search engine algorithms seek.\u003c/p\u003e\n\u003cp\u003eThe extent to which you optimize your FAQ depends upon its size, level of detail, and the competitiveness of related keywords.\u003c/p\u003e\n\u003cp\u003eIf your FAQ is a complete knowledge base, you might create dedicated pages for each answer to help them rank. By hyperlinking each question to a separate page, you’ll give your FAQ the best chance of covering a broad range of search terms.\u003c/p\u003e\n\u003cp\u003eEven if your audience isn’t searching for topics related to your brand, they might be searching for answers to questions related to your industry via Google, which can help you connect with them. Potential customers can enter your website through the FAQ while seeking answers to more general questions.\u003c/p\u003e\n\u003cp\u003eAs your FAQ pages begin to generate search traffic, optimize them further by editing features like the title tag and \u003ca href=\"/my/blog/how-to-write-meta-descriptions\"\u003emeta description\u003c/a\u003e. Compete to be featured in Google’s Featured Snippet and People Also Ask sections by targeting the most-asked questions related to your keyword.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eLearn more about optimizing your store pages by reading \u003ca href=\"/my/blog/seo-marketing\"\u003eour guide to SEO marketing\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eFAQ page design template\u003c/h2\u003e\n\u003cp\u003eLike \u003ca href=\"/my/blog/how-to-write-an-about-us-page\"\u003eAbout Us pages\u003c/a\u003e, there is no universal FAQ template. But there are common questions for each industry. Here are some of the big ones for ecommerce that you may want to include in your FAQ:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is the \u003ca href=\"/my/blog/return-policy\"\u003ereturn policy\u003c/a\u003e?\u003c/li\u003e\n\u003cli\u003eWhat are the shipping options?\u003c/li\u003e\n\u003cli\u003eWhat are the international taxes, duties, etc., that I have to pay?\u003c/li\u003e\n\u003cli\u003eWhen will I receive my order?\u003c/li\u003e\n\u003cli\u003eWhat do I do if I never received my order?\u003c/li\u003e\n\u003cli\u003eWhat do I do if I receive a defective order?\u003c/li\u003e\n\u003cli\u003eHow do I make changes to an order I’ve already placed?\u003c/li\u003e\n\u003cli\u003eWhere are you located?\u003c/li\u003e\n\u003cli\u003eHow is the product made? Where do the materials come from?\u003c/li\u003e\n\u003cli\u003eHow do I make sure I order the correct size?\u003c/li\u003e\n\u003cli\u003eHow do I contact your company if my question isn’t answered here?\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAfter you have the basics down, dig deeper into your specific business. This is where those insights from email and customer support tickets come into play.\u003c/p\u003e\n\u003ch3\u003eSafety and security\u003c/h3\u003e\n\u003cp\u003eYou’ll want to reassure customers their information is kept private and secure. It’s also essential to address any common questions about the safety of using the product itself. \u003ca href=\"https://www.bootea.com/pages/frequently-asked-questions\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eBootea\u003c/a\u003e, for example, addresses concerns about its detox products when it comes to pregnancy.\u003c/p\u003e\n\u003cimg class=\"block block--bordered\" alt=\"Bootea FAQ question: “can I take bootea products if I’m conceiving, pregnant or breastfeeding?”\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/bootea_26cb2257-2cf2-4ea7-a3a2-a3a6871bace5.png?v=1701629082\" loading=\"lazy\"\u003e\n\u003ch3\u003eAccount management\u003c/h3\u003e\n\u003cp\u003eOffer assistance for new and existing customers alike. Help them understand how to set up an account and access it at a later date. Also, address basic account management tasks, such as password resetting and updating payment details.\u003c/p\u003e\n\u003ch3\u003eProduct features and brand promises\u003c/h3\u003e\n\u003cp\u003eWhat’s your brand’s or product’s differentiator, and what questions do customers have about this? You want to use your FAQ page to reiterate your messaging. Many cosmetics brands, for example, use their FAQ pages to talk about cruelty-free products and customers’ queries around that.\u003c/p\u003e\n\u003ch3\u003eUsing the product\u003c/h3\u003e\n\u003cp\u003eYou want to use FAQs to persuade prospective customers and help customers who’ve made a purchase. Answer questions centered around getting started with the product and addressing any issues customers might have when first using it.\u003c/p\u003e\n\u003ch2\u003eBuild your own FAQ page today\u003c/h2\u003e\n\u003cp\u003eIf you want to get the most out of your FAQ pages, you need to make it discoverable where it matters most in the customer journey. Make FAQs accessible when potential customers are considering a purchase, and when existing customers are about to reach out to you.\u003c/p\u003e\n\u003cp\u003eYou might see most FAQ pages buried at the bottom of a website’s footer, but they’re better off incorporated into your site as part of your Support or Contact Us page, or your navigation menu, to ensure it gets found. Updating your FAQ page as new customer concerns or opportunities arise is important.\u003c/p\u003e\n\u003cp\u003eThe FAQ page is often an afterthought for many websites. But used strategically, it can add value in different ways, from reducing the burden on customer support to alleviating purchasing anxieties. So, are you making the most of yours?\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/shipping-policy\"\u003eHow to Create Your Shipping Policy (With a Template and Examples)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/mywebsite/builder\"\u003eWebsite Builder \u0026amp; Website Maker by Shopify\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/amazon-dropshipping\"\u003eAmazon Dropshipping Guide- How To Dropship on Amazon (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/shopify-store-launch-checklist\"\u003eA 14-Point Ecommerce Checklist to Launch Your Shopify Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/build-a-website\"\u003eHow to Build a Business Website for Beginners\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/email-marketing-teardown\"\u003eWhat I Learned Analyzing 60 Days of Emails from a Fast-Growing Ecommerce Brand\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/my/blog/56776517-8-awesome-black-friday-email-campaigns-you-can-steal-this-holiday-season\"\u003e8 Excellent Black Friday Cyber Monday Emails to Inspire Your Own Campaigns\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" style=\"text-align: left;\" data-mce-style=\"text-align: left;\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"6\"\u003eFAQ page FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat does a good FAQ page do?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eAn FAQ page answers common questions and concerns asked by your website visitors and wider web search traffic. FAQs and other types of website knowledge bases reduce purchasing anxiety, enhance brand authority, increase content consistency, and reduce the need for live customer support time.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhy are FAQ pages bad?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003eFAQ pages have a bad reputation because they are often home to bad design, poor SEO, and underdeveloped customer insight. But they don’t have to be. By understanding customer issues and their related questions, you can create a helpful FAQ page that satisfies visitors and promotes your website to organic search traffic.\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow do I create a FAQ page?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003col\u003e\n\u003cli\u003eIdentify common questions from website visitors and customers.\u003c/li\u003e\n\u003cli\u003eWrite concise, clear answers to questions, offering multiple solutions.\u003c/li\u003e\n\u003cli\u003eOrganize your FAQ page to make scrolling and searching easy.\u003c/li\u003e\n\u003cli\u003eLink to your FAQ page at points of uncertainty during the customer journey.\u003c/li\u003e\n\u003c/ol\u003e\n\u003col\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003c/ol\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhere do I put an FAQ?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cul\u003e\n\u003cli\u003eOn your website’s header or footer\u003c/li\u003e\n\u003cli\u003eOn your Contact page\u003c/li\u003e\n\u003cli\u003eOn description sections of product pages\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c/ul\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is an FAQ page?"},{"href":"#2","text":"Why do you need an FAQ page?"},{"href":"#3","text":"21 examples of successful FAQ pages"},{"href":"#4","text":"How to create an effective FAQ page"},{"href":"#5","text":"FAQ page design template"},{"href":"#6","text":"FAQ page FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. 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In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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