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Beauty & Personal Care - Nigeria | Statista Market Forecast

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177.867 23.2264V20.9718C177.867 17.7978 176.599 16.1091 173.99 16.1091C170.396 16.1091 169.623 18.2177 169.481 21.4625L161.603 21.467ZM177.885 29.0087C170.697 33.0978 168.933 35.7061 168.933 39.0172C168.933 41.4883 170.202 42.4742 172.598 42.4742C174.786 42.4742 176.55 40.8518 177.903 38.9376L177.885 29.0087Z" fill="#0F2741"></path><path d="M248.289 0.0662842H202.822C202.37 0.0662781 201.936 0.245308 201.616 0.564238C201.295 0.883168 201.114 1.31605 201.111 1.76826V32.7574C201.194 32.7507 201.277 32.7507 201.359 32.7574C201.359 32.7574 208.719 32.6116 211.885 30.967C215.784 28.9379 218.688 24.7471 218.688 24.7471C219.426 23.6817 220.24 22.5058 220.501 22.1345C220.761 21.7631 221.022 21.3918 221.089 21.3078C221.155 21.2238 221.46 20.7906 221.641 20.5342C221.822 20.2778 222.569 19.208 223.308 18.1293C223.308 18.1293 227.728 11.7281 234.028 8.46121C240.845 4.92464 249.859 5.30925 249.859 5.30925H250V1.76826C249.998 1.31605 249.816 0.883168 249.496 0.564238C249.175 0.245308 248.741 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data-gtm="xmo_topNav--home-hubPage" class=" flex cursor-pointer items-center text-sm font-normal text-foreground-primary hover:underline " href="/outlook">Market Insights<span class="px-2 text-foreground-neutral group-last:hidden"><svg aria-hidden="true" viewBox="0 0 12 12" style="width:12px;height:12px"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#12-reg-chevron-right"></use></svg></span></a></li><li class="group" data-rac="" data-disabled="true" data-current="true"><a data-gtm="xmo_topNav--home-Consumer" class=" flex cursor-pointer items-center text-sm font-normal text-foreground-primary hover:underline " href="/outlook/consumer-markets">Consumer<span class="px-2 text-foreground-neutral group-last:hidden"><svg aria-hidden="true" viewBox="0 0 12 12" style="width:12px;height:12px"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#12-reg-chevron-right"></use></svg></span></a></li></ol><h1 id=":R535:" class="font-light text-foreground-strong [text-wrap:balance] text-3xl leading-tight lg:text-4xl lg:leading-tight pb-3">Beauty &amp; Personal Care<!-- --> <!-- -->- Nigeria</h1><span class="inline-flex items-center rounded-full border-1 font-semibold transition border-surface-primary bg-surface-primary text-foreground-inverted px-2 py-1 text-sm leading-normal"><span class="px-1">Nigeria</span></span><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R66l35:" aria-labelledby="react-aria-:R66l35H1:" aria-describedby="react-aria-:R66l35H3: react-aria-:R66l35H4:" class="flex flex-col text-base mb-2 mt-6 gap-y-0 md:my-0" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R66l35H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" name="react-aria-:R66l35H5:" aria-describedby="react-aria-:R66l35H3:" checked="" value="0"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R66l35H1:">Highlights</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3"><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral sm:pl-1 prose-li:pl-0"><ul><li>In Nigeria, the revenue generated in the Beauty & Personal Care market is projected to reach US$9.54bn in 2024.</li><li>It is expected that the market will experience an annual growth rate of 9.86% (CAGR 2024-2029).</li><li>The largest segment in this market is the Personal Care segment, which is estimated to have a market volume of US$4.32bn in 2024.</li><li>When compared globally, United States generates the most revenue in the Beauty & Personal Care market, with an estimated revenue of US$100bn in 2024.</li><li>In terms of per capita revenue, in Nigeria generates approximately US$41.64 per person in 2024.</li><li>Furthermore, online sales are expected to contribute 4.6% of the total revenue in the Beauty & Personal Care market by 2024.</li><li>Nigerian consumers are increasingly embracing natural and organic beauty products, driving demand for locally sourced ingredients and eco-friendly packaging.</li></ul></div><hr class="my-6 w-full border-t-1 border-border-muted"/><ul class="flex flex-row flex-wrap font-normal text-foreground-primary md:text-foreground-neutral"><span class="mr-2 text-foreground-neutral">Key regions:</span><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="cmo__idPromotedRegion--109" href="/outlook/cmo/beauty-personal-care/united-states">United States,</a></li><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="cmo__idPromotedRegion--100" href="/outlook/cmo/beauty-personal-care/worldwide">Worldwide,</a></li><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="cmo__idPromotedRegion--119" href="/outlook/cmo/beauty-personal-care/india">India,</a></li><li class="mr-1"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="cmo__idPromotedRegion--120" href="/outlook/cmo/beauty-personal-care/indonesia">Indonesia,</a></li><li class="mx-0"><a class="text-foreground-primary underline hover:text-foreground-primary-hover" data-gtm="cmo__idPromotedRegion--108" href="/outlook/cmo/beauty-personal-care/canada">Canada</a></li></ul></div><div class="sr-only"><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral sm:pl-1 prose-li:pl-0"><p><strong>Definition: </strong></p> <p>The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes. </p> <p><strong>Structure: </strong></p> <p>The market consists of 5 different segments: </p> <ul> <li>The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics. </li> <li>The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care. </li> <li>The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care. </li> <li>The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.</li> <li>The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.</li> </ul> <p><strong>Additional Information: </strong></p> <p> The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box. </p></div></div><div class="sr-only"><div class="flex flex-col md:flex-row justify-between"><div class="min-w-[50%]"><h4 class="text-foreground-strong [text-wrap:balance] flex items-center text-sm font-bold uppercase"><svg class="!w-3 !h-3 mr-1 text-[#7cc305]" viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-plus-circle"></use></svg>In-Scope</h4><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral"><ul><li>Decorative cosmetics</li><li>Skin care</li><li>Personal care</li><li>Hair care and styling products</li><li>Perfume and eaux de toilette</li></ul></div></div><div class="min-w-[50%]"><h4 class="text-foreground-strong [text-wrap:balance] flex items-center text-sm font-bold uppercase"><svg class="!w-3 !h-3 mr-1 text-[#cf0000]" viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-plus-circle"></use></svg>Out-Of-Scope</h4><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral"><ul><li>Professional products & services</li><li>Electronic personal care products (hair dryers, shavers)</li></ul></div></div></div></div><div class="sr-only"><div class="flex flex-col md:flex-row justify-between scrollbar max-h-[18.75rem] overflow-y-scroll"><div class="mb-3"><span class="mb-4 flex items-center"><img src="https://cdn.statcdn.com/static/icons/xmo/xmo-icons.svg#cmo-cosmetic_icon" alt="Beauty &amp; Personal Care" class="mr-4 block size-[35px]"/><h4 class="text-foreground-strong [text-wrap:balance] text-base font-semibold"><a data-gtm="cmo__idMarket--70000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria">Beauty &amp; Personal Care</a></h4></span><div class="ml-4"><ul class="list-none relative gap-2 flex flex-col font-semibold before:content-[&#x27;&#x27;] before:absolute before:border-dotted before:border-0 before:border-border-neutral before:border-l-1 before:top-0 before:right-0 before:bottom-0 before:left-0"><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idChildMarket--70010000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/cosmetics/nigeria">Cosmetics</a><ul class="list-none relative gap-2 flex flex-col before:content-[&#x27;&#x27;] before:absolute before:border-dotted before:border-0 before:border-border-neutral before:border-l-1 before:top-0 before:right-0 before:bottom-0 before:left-0 mt-2 ml-2 font-normal"><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70010100" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/cosmetics/face-cosmetics/nigeria">Face Cosmetics</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70010200" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/cosmetics/lip-cosmetics/nigeria">Lip Cosmetics</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70010300" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/cosmetics/eye-cosmetics/nigeria">Eye Cosmetics</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70010400" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/cosmetics/nails/nigeria">Nails</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70010500" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/cosmetics/natural-cosmetics/nigeria">Natural Cosmetics</a></li></ul></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idChildMarket--70020000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/skin-care/nigeria">Skin Care</a><ul class="list-none relative gap-2 flex flex-col before:content-[&#x27;&#x27;] before:absolute before:border-dotted before:border-0 before:border-border-neutral before:border-l-1 before:top-0 before:right-0 before:bottom-0 before:left-0 mt-2 ml-2 font-normal"><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70020100" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/skin-care/face-skin-care/nigeria">Face Skin Care</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70020200" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/skin-care/body/nigeria">Body</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70020300" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/skin-care/sun-protection/nigeria">Sun Protection</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70020400" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/skin-care/baby-child/nigeria">Baby &amp; Child</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70020500" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/skin-care/natural-skin-care/nigeria">Natural Skin Care</a></li></ul></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idChildMarket--70070000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/personal-care/nigeria">Personal Care</a><ul class="list-none relative gap-2 flex flex-col before:content-[&#x27;&#x27;] before:absolute before:border-dotted before:border-0 before:border-border-neutral before:border-l-1 before:top-0 before:right-0 before:bottom-0 before:left-0 mt-2 ml-2 font-normal"><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70040000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/personal-care/hair-care/nigeria">Hair Care</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70030000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/personal-care/shower-bath/nigeria">Shower &amp; Bath</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70060000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/personal-care/oral-care/nigeria">Oral Care</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70070100" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/personal-care/deodorants/nigeria">Deodorants</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70070200" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/personal-care/shaving/nigeria">Shaving</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idSubChildMarket--70070300" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/personal-care/natural-personal-care/nigeria">Natural Personal Care</a></li></ul></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idChildMarket--70050000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/fragrances/nigeria">Fragrances</a></li><li class="relative block pl-[22px] before:absolute before:left-px before:top-3 before:w-[10px] before:border-t-1 before:border-dotted before:border-border-neutral before:content-[&#x27;&#x27;] last:after:absolute last:after:bottom-0 last:after:left-0 last:after:top-[calc(0.75rem+1px)] last:after:block last:after:h-auto last:after:w-[10px] last:after:bg-surface-neutral last:after:content-[&#x27;&#x27;]"><a data-gtm="cmo__idChildMarket--70080000" class="text-base text-foreground-neutral no-underline hover:text-foreground-primary-hover hover:underline" data-discover="true" href="/outlook/cmo/beauty-personal-care/beauty-tech/nigeria">Beauty Tech</a></li></ul></div></div><div class="mr-0 md:mr-4"><h5 class="[text-wrap:balance] my-4 text-base font-semibold text-foreground-neutral md:mt-2">Related markets:</h5><ul class="relative flex list-none flex-col gap-2"><li><a data-gtm="cmo__idMarket--10000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/alcoholic-drinks/nigeria">Alcoholic Drinks</a></li><li><a data-gtm="cmo__idMarket--11000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/footwear/nigeria">Footwear</a></li><li><a data-gtm="cmo__idMarket--12000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/eyewear/nigeria">Eyewear</a></li><li><a data-gtm="cmo__idMarket--13000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/accessories/nigeria">Accessories</a></li><li><a data-gtm="cmo__idMarket--15000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/consumer-electronics/nigeria">Consumer Electronics</a></li><li><a data-gtm="cmo__idMarket--16000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/household-appliances/nigeria">Household Appliances</a></li><li><a data-gtm="cmo__idMarket--17000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/furniture/nigeria">Furniture</a></li><li><a data-gtm="cmo__idMarket--18000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/otc-pharmaceuticals/nigeria">OTC Pharmaceuticals</a></li><li><a data-gtm="cmo__idMarket--19000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/toys-hobby/nigeria">Toys &amp; Hobby</a></li><li><a data-gtm="cmo__idMarket--20000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/non-alcoholic-drinks/nigeria">Non-Alcoholic Drinks</a></li><li><a data-gtm="cmo__idMarket--21000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/luxury-goods/nigeria">Luxury Goods</a></li><li><a data-gtm="cmo__idMarket--22000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/diy-hardware-store/nigeria">DIY &amp; Hardware Store</a></li><li><a data-gtm="cmo__idMarket--23000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/smart-home/nigeria">Smart Home</a></li><li><a data-gtm="cmo__idMarket--30000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/hot-drinks/nigeria">Hot Drinks</a></li><li><a data-gtm="cmo__idMarket--40000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/food/nigeria">Food</a></li><li><a data-gtm="cmo__idMarket--50000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/tobacco-products/nigeria">Tobacco Products</a></li><li><a data-gtm="cmo__idMarket--60000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/home-laundry-care/nigeria">Home &amp; Laundry Care</a></li><li><a data-gtm="cmo__idMarket--80000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/tissue-hygiene-paper/nigeria">Tissue &amp; Hygiene Paper</a></li><li><a data-gtm="cmo__idMarket--90000000" class="text-base font-semibold text-foreground-primary no-underline hover:underline" data-discover="true" href="/outlook/cmo/apparel/nigeria">Apparel</a></li></ul></div></div></div><div class="sr-only"><div class="mt-0 flex flex-col md:mt-1 md:flex-row"><span class="mb-4 block w-auto md:mb-0 md:w-1/3"><img class="rounded shadow-sm md:shadow-lg" width="100%" height="auto" src="https://cdn.statcdn.com/Study/55000/55499-retina.png" srcSet="https://cdn.statcdn.com/Study/55000/55499-retina.png 2x ,https://cdn.statcdn.com/Study/55000/55499-large.png 3x" loading="lazy" alt="Beauty &amp; Personal Care: market data &amp; analysis - Cover"/><p class="mt-3 text-sm md:mt-4">Market Insights report</p></span><div class="ml-0 flex w-full flex-col md:ml-4 md:w-1/3"><h4 class="[text-wrap:balance] text-xl mb-2 font-semibold uppercase text-foreground-neutral">Beauty &amp; Personal Care: market data &amp; analysis</h4><a class="border-accent bg-accent text-on-accent hover:border-accent-hover hover:bg-accent-hover focus-visible:border-accent-focus focus-visible:bg-accent-focus focus-visible:outline-accent-focus active:border-accent-pressed active:bg-accent-pressed disabled:border-accent-disabled disabled:bg-accent-disabled disabled:text-on-accent-disabled inline-flex cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 h-10 gap-2 px-4 text-sm w-full md:w-2/3" data-gtm="xmo_description_tabs_reports--Download" href="/study/55499/beauty-and-personalcare-market-data-and-analysis/"><span class="mx-auto">Study Details</span></a></div><ul class="ml-0 mt-3 flex w-full flex-col md:mt-0 md:w-1/3"></ul></div></div><div class="sr-only"><div class="mt-0 flex flex-col md:mt-1 md:flex-row"><div class="mb-4 block w-full rounded shadow-sm md:mb-8 md:w-1/3 md:shadow-lg"><picture class="w-full"><source width="100%" height="auto" srcSet="https://cdn.statcdn.com/static/img/outlook/methodology-cover.avif" type="image/avif"/><source width="100%" height="auto" srcSet="https://cdn.statcdn.com/static/img/outlook/methodology-cover.webp" type="image/webp"/><img class="rounded" width="100%" height="auto" src="https://cdn.statcdn.com/static/img/outlook/methodology-cover.png" loading="lazy" alt="methodology"/></picture></div><div class="ml-0 flex w-full flex-col md:ml-6 md:w-1/3"><a class="border-accent bg-accent text-on-accent hover:border-accent-hover hover:bg-accent-hover focus-visible:border-accent-focus focus-visible:bg-accent-focus focus-visible:outline-accent-focus active:border-accent-pressed active:bg-accent-pressed disabled:border-accent-disabled disabled:bg-accent-disabled disabled:text-on-accent-disabled inline-flex cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 h-10 gap-2 px-4 text-sm my-2" data-gtm="statTabs__downloadMethodology" href="https://cdn.statcdn.com/static/img/outlook/methodology/methodology-en.pdf"><p class="mx-auto">Download PDF</p></a><a class="flex items-center gap-1 underline decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed mx-auto text-sm text-foreground-primary hover:no-underline md:mx-0" data-gtm="statTabs__faqAndMethodology--hubPage" href="/outlook/methodology">FAQs and more info on the methodology</a></div></div></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R66l35H5:" aria-describedby="react-aria-:R66l35H3:" value="1"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R66l35H1:">Market definition</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R66l35H5:" aria-describedby="react-aria-:R66l35H3:" value="2"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R66l35H1:">In-Scope/Out-of-scope</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R66l35H5:" aria-describedby="react-aria-:R66l35H3:" value="3"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R66l35H1:">Market structure</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R66l35H5:" aria-describedby="react-aria-:R66l35H3:" value="4"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R66l35H1:">Reports</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R66l35H5:" aria-describedby="react-aria-:R66l35H3:" value="5"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R66l35H1:">Methodology</span></label></span></div></section><aside class="flex flex-col gap-4"><div class="h-14 w-full"><div data-overlay-container="true"></div><span><button type="button" aria-haspopup="true" aria-expanded="false" id="react-aria-:R4ql35:" aria-label="Download" data-gtm="cmo__downloadAttempt" class="inline-flex cursor-pointer rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-primary bg-primary text-on-primary hover:border-primary-hover hover:bg-primary-hover focus-visible:border-primary-focus focus-visible:bg-primary-focus focus-visible:outline-primary-focus active:border-primary-pressed active:bg-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 px-4 text-sm h-14 w-full items-center justify-center"><span>Download</span><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></button></span><div data-overlay-container="true"></div></div><div class="inline-flex w-full justify-between gap-2 mb-2"><a class="decoration-from-font underline-offset-2 duration-300 active:text-foreground-primary-pressed inline-flex h-14 w-full cursor-pointer items-center justify-center gap-2 rounded border-[1.5px] border-solid border-surface bg-surface text-sm font-semibold text-on-surface no-underline shadow-sm transition hover:text-surface-primary lg:shadow-lg" data-gtm="xmo__mailShare" href="mailto:?subject=Beauty &amp; Personal Care - Consumer @ Statista&amp;body=https://www.statista.com/outlook/cmo/beauty-personal-care/nigeria">Share<span class="text-surface-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-reg-share"></use></svg></span></a></div><div class="flex flex-col gap-2"><div padding="lg" class="rounded bg-surface-neutral shadow p-6 group/card relative"><a class="text-base no-underline transition [color:inherit]" data-gtm="outlookTopfact__revenue_146107" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria?currency=USD#revenue_146107"><div class="pb-1 text-sm font-bold uppercase group-hover/card:text-foreground-primary">Revenue (2024)</div><div class="group-hover/card:underline">US$9.54bn</div></a><span class="absolute left-0 top-1/2 block h-[40px] w-[5px] -translate-y-1/2 rounded-r-full bg-border-primary" aria-hidden="true"></span></div><div padding="lg" class="rounded bg-surface-neutral shadow p-6 group/card relative"><a class="text-base no-underline transition [color:inherit]" data-gtm="outlookTopfact__revenueGrowth_146107" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria?currency=USD#revenueGrowth_146107"><div class="pb-1 text-sm font-bold uppercase group-hover/card:text-foreground-primary">Revenue Change (2024)</div><div class="group-hover/card:underline">14.2%</div></a><span class="absolute left-0 top-1/2 block h-[40px] w-[5px] -translate-y-1/2 rounded-r-full bg-border-primary" aria-hidden="true"></span></div></div></aside></div></div><div class="relative border-b-2 border-b-border-inverted bg-background-muted py-8 md:sticky md:top-0 md:z-sticky"><div class="ml-auto mr-auto max-w-[76.125rem] px-4"><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 lg:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)] mb-2"><nav aria-label="Advanced search filters"><ol class="flex flex-col gap-4 lg:flex-row"><li><button type="button" data-gtm="xmo_topNav_markets--show" class="cursor-pointer items-center rounded border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 text-on-surface hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-14 gap-3 flex w-full justify-between border-border-neutral bg-surface-neutral px-4 text-sm drop-shadow-none hover:border-border-neutral-hover hover:bg-surface-neutral border-1 bp-custom-900-937:w-[140px] bp-custom-938-967:w-[150px] bp-custom-968-1023:w-[160px] bp-custom-1024:w-full bp-custom-1024:min-w-[150px]"><div class="flex flex-col items-start"><div class="text-xs text-foreground-neutral">Market</div><span class="overflow-hidden truncate whitespace-nowrap text-left font-normal bp-custom-900-937:max-w-[75px] bp-custom-938-967:max-w-[85px] bp-custom-968-1023:max-w-[95px] bp-custom-1024:max-w-[175px]">Beauty &amp; Personal Care</span></div><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></button><div data-overlay-container="true"></div></li><li><button type="button" data-gtm="xmo_topNav_regions--show" class="cursor-pointer items-center rounded border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 text-on-surface hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-14 gap-3 flex w-full justify-between border-border-neutral bg-surface-neutral px-4 text-sm drop-shadow-none hover:border-border-neutral-hover hover:bg-surface-neutral border-1 bp-custom-900-937:w-[140px] bp-custom-938-967:w-[150px] bp-custom-968-1023:w-[160px] bp-custom-1024:w-full bp-custom-1024:min-w-[150px]"><div class="flex flex-col items-start"><div class="text-xs text-foreground-neutral">Region</div><span class="overflow-hidden truncate whitespace-nowrap text-left font-normal bp-custom-900-937:max-w-[75px] bp-custom-938-967:max-w-[85px] bp-custom-968-1023:max-w-[95px] bp-custom-1024:max-w-[175px]">Nigeria</span></div><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></button><div data-overlay-container="true"></div></li><li><button type="button" data-gtm="xmo_regionComparisonConversionModal" class="cursor-pointer items-center rounded border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:text-on-primary-disabled h-14 gap-3 flex w-full justify-between px-4 text-sm drop-shadow-none hover:bg-surface-neutral border-1 bp-custom-900-937:w-[140px] bp-custom-938-967:w-[150px] bp-custom-968-1023:w-[160px] bp-custom-1024:w-full bp-custom-1024:min-w-[150px] bg-surface-neutral border-border-disabled text-foreground-disabled-muted disabled:cursor-default disabled:bg-surface-neutral hover:border-border-disabled hover:text-foreground-disabled-muted"><div class="flex flex-col items-start"><div class="text-xs text-foreground-neutral">Compare to</div><span class="overflow-hidden truncate whitespace-nowrap text-left font-normal bp-custom-900-937:max-w-[75px] bp-custom-938-967:max-w-[85px] bp-custom-968-1023:max-w-[95px] bp-custom-1024:max-w-[175px]">Compare to other regions</span></div><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-reg-lock-closed"></use></svg></button><div data-overlay-container="true"></div></li></ol></nav><aside class="flex items-center justify-center gap-6"><form method="get" action="/outlook" class="w-full" data-discover="true"><template data-react-aria-hidden="true"><span class="flex"></span></template><div data-gtm="xmo_topNav_currency--show" class="relative flex flex-col justify-center gap-1" data-rac=""><button id="currency" data-gtm="xmo_topNav_currency--show" type="button" aria-label="Currency" aria-labelledby="react-aria-:Rkp35H7: currency react-aria-:Rkp35H3:" aria-describedby="react-aria-:Rkp35H5: react-aria-:Rkp35H6:" aria-haspopup="listbox" aria-expanded="false" class="text-foreground-neutral bg-surface-neutral border-border-neutral hover:border-border-primary-hover focus-visible:border-border-primary disabled:text-foreground-disabled-muted disabled:border-border-disabled placeholder:text-foreground-muted border-1 outline-border-primary focus-visible:outline-border-subtle transition-border flex h-14 items-center justify-between overflow-hidden rounded border-solid px-4 py-2 text-sm font-normal leading-normal duration-300 focus-visible:outline focus-visible:outline-[3px] w-full disabled:bg-surface-disabled" data-rac=""><span><div class="flex flex-col items-start"><span class="text-foreground-neutral disabled:text-foreground-disabled-strong cursor-pointer font-semibold text-xs" id="react-aria-:Rkp35H3:">Currency</span><span id="react-aria-:Rkp35H7:" class="react-aria-SelectValue" data-rac="">USD (US$)</span></div></span><svg aria-hidden="true" viewBox="0 0 16 16" style="width:16px;height:16px"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></button></div><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap" aria-hidden="true" data-react-aria-prevent-focus="true" data-a11y-ignore="aria-hidden-focus" data-testid="hidden-select-container"><input type="text" tabindex="-1" style="font-size:16px"/><label><select tabindex="-1" name="currency"><option></option><option value="AUD">AUD (AU$)</option><option value="CAD">CAD (C$)</option><option value="CHF">CHF (CHF)</option><option value="CNY">CNY (CN¥)</option><option value="EUR">EUR (€)</option><option value="GBP">GBP (£)</option><option value="INR">INR (₹)</option><option value="JPY">JPY (JP¥)</option><option value="KRW">KRW (₩)</option><option value="USD" selected="">USD (US$)</option></select></label></div></form></aside></div></div></div><div class="bg-background-muted"><div class="ml-auto mr-auto max-w-[76.125rem] px-4"><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 lg:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)]"><div class="mt-6 flex flex-col gap-10 bg-background-muted"><section data-content-navigation-target="true" data-content-id="957772" aria-labelledby="revenue"><h2 id="revenue" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#revenue">Revenue<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section1--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R2qat35:" aria-labelledby="react-aria-:R2qat35H1:" aria-describedby="react-aria-:R2qat35H3: react-aria-:R2qat35H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R2qat35H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" name="react-aria-:R2qat35H5:" aria-describedby="react-aria-:R2qat35H3:" checked="" value="revenue_146107"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2qat35H1:">Revenue</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div aria-label="Visualizations for Revenue" role="radiogroup" aria-orientation="vertical" id="react-aria-:Rpqmqat35:" aria-describedby="react-aria-:Rpqmqat35H3: react-aria-:Rpqmqat35H4:" class="inline-block shadow-sm md:flex lg:shadow-none lg:drop-shadow-lg"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="stackedColumn" data-gtm="xmo__toolbarChartType--stackedColumn" tabindex="0" type="radio" name="react-aria-:Rpqmqat35H5:" aria-describedby="react-aria-:Rpqmqat35H3:" checked="" value="stackedColumn"/></div><span aria-labelledby="stackedColumn" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-chart-bar-stack-normal"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="line" data-gtm="xmo__toolbarChartType--line" tabindex="-1" type="radio" name="react-aria-:Rpqmqat35H5:" aria-describedby="react-aria-:Rpqmqat35H3:" value="line"/></div><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chart-line-alt"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="column" data-gtm="xmo__toolbarChartType--column" tabindex="-1" type="radio" name="react-aria-:Rpqmqat35H5:" aria-describedby="react-aria-:Rpqmqat35H3:" value="column"/></div><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-chart-bar-ver-alt"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="table" data-gtm="xmo__toolbarChartType--table" tabindex="-1" type="radio" name="react-aria-:Rpqmqat35H5:" aria-describedby="react-aria-:Rpqmqat35H3:" value="table"/></div><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chart-table-alt1"></use></svg></span></label></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button type="button" data-gtm="xmo__chartDownload--png" aria-label="Download the shown content." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-download-normal"></use></svg></button><button type="button" data-gtm="xmo__chartOpenFullscreen" aria-label="Use the fullscreen visualization." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-fullscreen-normal"></use></svg></button><button type="button" data-gtm="xmo__chartSwitchLabels" aria-label="Hide data labels." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-visibility-off"></use></svg></button><button type="button" data-gtm="xmo__chartShowInfoModal" class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-info"></use></svg></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Notes: <!-- -->Data was converted from local currencies using average exchange rates of the respective year.</p><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: <!-- -->Nov 2024</p><p class="font-normal pb-1 text-sm lg:text-base">Source: <!-- -->Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R2qat35H5:" aria-describedby="react-aria-:R2qat35H3:" value="revenueGrowth_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R2qat35H1:">Revenue Change</span></label></span></div></div></div><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section1--box2"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R3aat35:" aria-labelledby="react-aria-:R3aat35H1:" aria-describedby="react-aria-:R3aat35H3: react-aria-:R3aat35H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R3aat35H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" name="react-aria-:R3aat35H5:" aria-describedby="react-aria-:R3aat35H3:" checked="" value="arpu_146107"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R3aat35H1:">Average Revenue per Capita</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div aria-label="Visualizations for Average Revenue per Capita" role="radiogroup" aria-orientation="vertical" id="react-aria-:Rcunaat35:" aria-describedby="react-aria-:Rcunaat35H3: react-aria-:Rcunaat35H4:" class="inline-block shadow-sm md:flex lg:shadow-none lg:drop-shadow-lg"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="stackedColumn" data-gtm="xmo__toolbarChartType--stackedColumn" tabindex="0" type="radio" name="react-aria-:Rcunaat35H5:" aria-describedby="react-aria-:Rcunaat35H3:" checked="" value="stackedColumn"/></div><span aria-labelledby="stackedColumn" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-chart-bar-stack-normal"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="line" data-gtm="xmo__toolbarChartType--line" tabindex="-1" type="radio" name="react-aria-:Rcunaat35H5:" aria-describedby="react-aria-:Rcunaat35H3:" value="line"/></div><span aria-labelledby="line" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chart-line-alt"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="column" data-gtm="xmo__toolbarChartType--column" tabindex="-1" type="radio" name="react-aria-:Rcunaat35H5:" aria-describedby="react-aria-:Rcunaat35H3:" value="column"/></div><span aria-labelledby="column" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-chart-bar-ver-alt"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="table" data-gtm="xmo__toolbarChartType--table" tabindex="-1" type="radio" name="react-aria-:Rcunaat35H5:" aria-describedby="react-aria-:Rcunaat35H3:" value="table"/></div><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chart-table-alt1"></use></svg></span></label></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button type="button" data-gtm="xmo__chartDownload--png" aria-label="Download the shown content." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-download-normal"></use></svg></button><button type="button" data-gtm="xmo__chartOpenFullscreen" aria-label="Use the fullscreen visualization." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-fullscreen-normal"></use></svg></button><button type="button" data-gtm="xmo__chartSwitchLabels" aria-label="Hide data labels." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-visibility-off"></use></svg></button><button type="button" data-gtm="xmo__chartShowInfoModal" class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-info"></use></svg></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: <!-- -->Nov 2024</p><p class="font-normal pb-1 text-sm lg:text-base">Source: <!-- -->Statista Market Insights</p></div></div></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="957773" aria-labelledby="analyst-opinion"><h2 id="analyst-opinion" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#analyst-opinion">Analyst Opinion<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-link-normal"></use></svg></a></h2><div padding="md" class="rounded bg-surface-neutral shadow p-3"><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral"><p>The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.</p></div></div></section><section data-content-navigation-target="true" data-content-id="957774" aria-labelledby="sales-channels"><h2 id="sales-channels" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#sales-channels">Sales Channels<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section3--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R1qqt35:" aria-labelledby="react-aria-:R1qqt35H1:" aria-describedby="react-aria-:R1qqt35H3: react-aria-:R1qqt35H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R1qqt35H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" name="react-aria-:R1qqt35H5:" aria-describedby="react-aria-:R1qqt35H3:" checked="" value="revenueYearMobileShare_146107"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qqt35H1:">Mobile/Desktop Split</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div aria-label="Visualizations for Mobile/Desktop Split" role="radiogroup" aria-orientation="vertical" id="react-aria-:Rctbqqt35:" aria-describedby="react-aria-:Rctbqqt35H3: react-aria-:Rctbqqt35H4:" class="inline-block shadow-sm md:flex lg:shadow-none lg:drop-shadow-lg"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="stackedColumnPercentage" data-gtm="xmo__toolbarChartType--stackedColumnPercentage" tabindex="0" type="radio" name="react-aria-:Rctbqqt35H5:" aria-describedby="react-aria-:Rctbqqt35H3:" checked="" value="stackedColumnPercentage"/></div><span aria-labelledby="stackedColumnPercentage" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-chart-bar-stack-normal"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="table" data-gtm="xmo__toolbarChartType--table" tabindex="-1" type="radio" name="react-aria-:Rctbqqt35H5:" aria-describedby="react-aria-:Rctbqqt35H3:" value="table"/></div><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chart-table-alt1"></use></svg></span></label></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button type="button" data-gtm="xmo__chartDownload--png" aria-label="Download the shown content." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-download-normal"></use></svg></button><button type="button" data-gtm="xmo__chartOpenFullscreen" aria-label="Use the fullscreen visualization." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-fullscreen-normal"></use></svg></button><button type="button" data-gtm="xmo__chartSwitchLabels" aria-label="Hide data labels." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-visibility-off"></use></svg></button><button type="button" data-gtm="xmo__chartShowInfoModal" class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-info"></use></svg></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: <!-- -->Mar 2024</p><p class="font-normal pb-1 text-sm lg:text-base">Source: <!-- -->Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1qqt35H5:" aria-describedby="react-aria-:R1qqt35H3:" value="onlineRevenueShare_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1qqt35H1:">Online Revenue Share</span></label></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="957775" aria-labelledby="global-comparison"><h2 id="global-comparison" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#global-comparison">Global Comparison<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--section4--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R1r2t35:" aria-labelledby="react-aria-:R1r2t35H1:" aria-describedby="react-aria-:R1r2t35H3: react-aria-:R1r2t35H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-2" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R1r2t35H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-t rounded-b flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" name="react-aria-:R1r2t35H5:" aria-describedby="react-aria-:R1r2t35H3:" checked="" value="globalRevenue_1477_en"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1r2t35H1:">Revenue Comparison</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div aria-label="Visualizations for Revenue Comparison" role="radiogroup" aria-orientation="vertical" id="react-aria-:R6fbr2t35:" aria-describedby="react-aria-:R6fbr2t35H3: react-aria-:R6fbr2t35H4:" class="inline-block shadow-sm md:flex lg:shadow-none lg:drop-shadow-lg"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="map" data-gtm="xmo__toolbarChartType--map" tabindex="0" type="radio" name="react-aria-:R6fbr2t35H5:" aria-describedby="react-aria-:R6fbr2t35H3:" checked="" value="map"/></div><span aria-labelledby="map" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-world-normal"></use></svg></span></label><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input aria-label="table" data-gtm="xmo__toolbarChartType--table" tabindex="-1" type="radio" name="react-aria-:R6fbr2t35H5:" aria-describedby="react-aria-:R6fbr2t35H3:" value="table"/></div><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-neutral text-foreground-neutral border-border-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chart-table-alt1"></use></svg></span></label></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button type="button" data-gtm="xmo__chartDownload--png" aria-label="Download the shown content." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-download-normal"></use></svg></button><button type="button" data-gtm="xmo__chartOpenFullscreen" aria-label="Use the fullscreen visualization." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-fullscreen-normal"></use></svg></button><button type="button" data-gtm="xmo__chartShowInfoModal" class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-info"></use></svg></button><div data-overlay-container="true"></div></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base">Most recent update: <!-- -->Nov 2024</p><p class="font-normal pb-1 text-sm lg:text-base">Source: <!-- -->Statista Market Insights</p></div></div></span></div></div></div></section><section data-content-navigation-target="true" data-content-id="957777" aria-labelledby="methodology"><h2 id="methodology" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 cursor-pointer scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#methodology">Methodology<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-link-normal"></use></svg></a></h2><div padding="md" class="rounded bg-surface-neutral shadow p-3"><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral"><p><strong>Data coverage:</strong></p>The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually. <p><strong>Forecasts:</strong></p>In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts. <p><strong>Additional notes:</strong></p>The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.</div></div></section><div padding="sm" class="rounded p-2 bg-surface-strong px-2 py-4 text-inverted-on-surface shadow-none md:px-20 md:py-10"><h3 class="pb-1 font-bold uppercase tracking-wide text-foreground-primary mx-auto mb-2 max-w-[76.125rem] px-4 text-lg">Consumer</h3><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-4 lg:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)] md:grid-cols-[minmax(0,3fr)_minmax(15rem,1fr)]"><section aria-labelledby="Consumer" class="text-left py-0 bg-background-strong text-foreground-inverted"><div class="ml-auto mr-auto max-w-[76.125rem] px-4"><h4 class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none marker:text-sm marker:text-foreground-neutral mb-4 text-lg font-light leading-tight text-foreground-inverted [text-wrap:pretty] md:text-xl">Access more Market Insights on <b>Consumer topics</b> with our <b>featured report</b></h4><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none marker:text-sm marker:text-foreground-neutral mb-6 hidden text-sm font-light text-foreground-inverted [text-wrap:pretty] md:block">This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.</div><button type="button" data-gtm="xmo_reportPromo" aria-label="Get the report" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-primary bg-primary text-on-primary hover:border-primary-hover hover:bg-primary-hover focus-visible:border-primary-focus focus-visible:bg-primary-focus focus-visible:outline-primary-focus active:border-primary-pressed active:bg-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm hidden md:block"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-inverted no-underline hover:text-foreground-inverted" href="/study/55499/beauty-and-personalcare-market-data-and-analysis/">Get the report</a></button></div></section><a class="gap-1 text-foreground-primary underline decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed relative flex h-[200px] items-center justify-center px-4 md:h-auto md:items-start md:px-0" href="/study/55499/beauty-and-personalcare-market-data-and-analysis/"><div class="relative size-full"><img src="https://cdn.statcdn.com/static/img/outlook/reportPromoBackground.png" alt="Beauty &amp; Personal Care: market data &amp; analysis - Background" class="absolute mt-[10px] block h-[180px] w-full md:ml-[25px] md:h-[130px] md:max-w-[250px]"/><img src="https://cdn.statcdn.com/Study/55000/55499-retina.png" srcSet="https://cdn.statcdn.com/Study/55000/55499-retina.png 2x ,https://cdn.statcdn.com/Study/55000/55499-large.png 3x" loading="lazy" alt="Beauty &amp; Personal Care: market data &amp; analysis - Cover" class="absolute h-auto w-[calc(100%-25px)] md:h-[110px] md:max-h-[160px] md:max-w-[200px]" width="100%" height="auto"/></div></a></div></div></div><div><div class="mt-8 hidden lg:sticky lg:top-40 lg:flex lg:flex-col lg:gap-4"><div class="[text-wrap:balance] tracking-spacious text-sm font-bold uppercase leading-tight text-foreground-neutral">Overview</div><nav aria-label="page"><ul><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 hover:text-foreground-primary-hover active:text-foreground-primary-pressed border-s-2 py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold font-semibold border-s-border-primary text-foreground-primary" data-gtm="stickyNav__item--1" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#revenue">Revenue</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--2" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#analyst-opinion">Analyst Opinion</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--3" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#sales-channels">Sales Channels</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--4" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#global-comparison">Global Comparison</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--5" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#methodology">Methodology</a></li><li><a class="flex items-center gap-1 decoration-from-font underline-offset-2 active:text-foreground-primary-pressed border-s-2 border-s-border-inverted py-2 pe-2 ps-3 leading-normal no-underline transition-all duration-300 hover:border-s-border-primary hover:font-semibold text-foreground-neutral hover:text-foreground-neutral" data-gtm="stickyNav__item--7" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#key-market-indicators">Key Market Indicators</a></li></ul></nav></div></div></div></div><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 mt-16"><div class="flex w-full flex-col bg-background-muted px-4 md:mx-auto md:max-w-[76.125rem]"><section data-content-navigation-target="true" data-content-id="957776" aria-labelledby="key-market-indicators"><h2 id="key-market-indicators" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-4 scroll-mt-40"><a class="flex items-center gap-1 decoration-from-font underline-offset-2 transition duration-300 active:text-foreground-primary-pressed text-foreground-strong no-underline hover:text-foreground-neutral" data-discover="true" href="/outlook/cmo/beauty-personal-care/nigeria#key-market-indicators">Key Market Indicators<svg class="ml-4 inline max-h-8 opacity-0 transition-opacity duration-300 ease-in-out group-hover:opacity-100" viewBox="0 0 16 16" style="width:32;height:32" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-fill-link-normal"></use></svg></a></h2><div padding="sm" class="rounded bg-surface-neutral shadow mb-0 min-h-1 p-0 md:mb-4 md:min-h-[400px] md:p-2" data-gtm="xmoChartBox--sectionKmi--box1"><div><div role="radiogroup" aria-orientation="vertical" id="react-aria-:R1rd35:" aria-labelledby="react-aria-:R1rd35H1:" aria-describedby="react-aria-:R1rd35H3: react-aria-:R1rd35H4:" class="flex flex-col text-base gap-y-0 md:my-0 my-0" data-rac="" data-orientation="vertical"><span class="font-semibold" id="react-aria-:R1rd35H1:"></span><span class="relative my-[0.5px]"><button type="button" class="cursor-pointer items-center rounded border-[1.5px] border-solid font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 border-surface bg-surface text-on-surface drop-shadow-lg hover:text-primary-hover focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled h-10 gap-2 px-4 text-sm absolute inset-x-2 top-2 z-default block opacity-0"> </button><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-t flex items-center" data-rac="" data-selected="true"><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="0" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" checked="" value="populationTotalGroup_kmi_146107"/></span><span class="rotate-180 text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Population</span></label><div class="px-2 md:pl-4 md:pr-0"><div class="my-3 grid grid-cols-1 gap-4 lg:my-0 lg:grid-cols-[90%_6%]"><div class="md:max-h-[400px] md:overflow-y-auto h-[calc(100vh-300px)] flex items-center justify-center"><div class="flex max-w-max flex-col items-center" aria-busy="true"><svg fill="none" xmlns="http://www.w3.org/2000/svg" class="h-8 w-8 animate-[spin_850ms_linear_infinite]" viewBox="0 0 60 60" aria-hidden="true"><path d="M0 30c0 16.569 13.431 30 30 30V0C13.431 0 0 13.431 0 30Z" fill="#0666E5"></path><path d="M60 30c0 16.569-13.431 30-30 30V0c16.569 0 30 13.431 30 30Z" fill="#001327"></path></svg></div></div><div class="my-2 flex justify-between lg:block lg:my-3"><div aria-label="Visualizations for Population" role="radiogroup" aria-orientation="vertical" id="react-aria-:R1jhbrd35:" aria-describedby="react-aria-:R1jhbrd35H3: react-aria-:R1jhbrd35H4:" class="inline-block shadow-sm md:flex lg:shadow-none lg:drop-shadow-lg"><div class="flex flex-row overflow-hidden rounded lg:flex-col"><label class="group/radio flex min-h-[1.5rem] cursor-pointer items-center disabled:pointer-events-none disabled:text-border-disabled text-base leading-[2.4]"><div style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input data-gtm="xmo__toolbarChartType--table" aria-label="table" tabindex="0" type="radio" name="react-aria-:R1jhbrd35H5:" aria-describedby="react-aria-:R1jhbrd35H3:" checked="" value="table"/></div><span aria-labelledby="table" class="grid place-items-center p-[10px] my-0 border-none flex-shrink-1 size-[36px] bg-surface-primary text-foreground-inverted border-border-primary hover:text-on-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chart-table-alt1"></use></svg></span></label></div></div><div class="flex justify-end gap-1 lg:block lg:gap-0"><button type="button" data-gtm="xmo__chartDownload--png" aria-label="Download the shown content." class="cursor-pointer items-center rounded border-[1.5px] font-semibold transition focus-visible:outline focus-visible:outline-2 focus-visible:outline-offset-1 drop-shadow-lg focus-visible:outline-primary-focus active:border-primary-pressed active:text-primary-pressed disabled:border-primary-disabled disabled:bg-primary-disabled disabled:text-on-primary-disabled gap-2 text-sm lg:my-3 grid size-[36px] place-items-center border-none border-border-neutral bg-surface-neutral p-1 text-foreground-neutral hover:text-primary"><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-download-normal"></use></svg></button></div></div></div><div class="my-3 flex flex-col px-3 md:my-2"><p class="font-normal pb-1 text-sm lg:text-base blur-sm">Notes: <!-- -->Based on data from IMF, World Bank, UN and Eurostat</p><p class="font-normal pb-1 text-sm lg:text-base blur-sm">Most recent update: <!-- -->Sep 2024</p><p class="font-normal pb-1 text-sm lg:text-base blur-sm">Source: <!-- -->Statista Market Insights</p></div></div></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="femalePopulationGroup_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Female Population</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="malePopulationGroup_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Male Population</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="householdsGroup_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Households</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="income_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Household Income</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="hfceGroup_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Consumer Spending</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="inflationGroup_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Consumer Price Index (CPI)</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="priceLevelIndexGroup_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Price Level Index (PLI)</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="finance_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Finance</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="businessCycle_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Business Cycle</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="internationalTrade_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">International Trade</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="taxes_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Tax Rates</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="exchangeRatesGroup_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Exchange Rates</span></label></span><span class="relative my-[0.5px]"><label class="gap-x-2 hover:cursor-pointer text-base before:size-6 [&amp;[data-selected=&#x27;true&#x27;]]:before:border-[8px] bg-on-primary p-3 shadow before:hidden [&amp;[data-selected=&#x27;true&#x27;]]:font-semibold rounded-b flex items-center" data-rac=""><span style="border:0;clip:rect(0 0 0 0);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;white-space:nowrap"><input tabindex="-1" type="radio" name="react-aria-:R1rd35H5:" aria-describedby="react-aria-:R1rd35H3:" value="health_kmi_146107"/></span><span class=""><svg viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-chevron-down"></use></svg></span><span class="" id="react-aria-:R1rd35H1:">Health</span></label></span></div></div></div></section></div></div><div class="mt-4 bg-background-neutral"><div class="flex w-full flex-col bg-background-neutral px-4 md:mx-auto md:max-w-[76.125rem]"><div class="grid grid-cols-[minmax(0,1fr)] gap-y-4 gap-x-10 md:grid-cols-[repeat(2,minmax(0,1fr))]"><section aria-labelledby="explore-more-high-quality-data-on-related-topic" class="text-foreground-neutral text-left py-4 md:py-6 lg:py-8 xl:py-10 bg-background-neutral"><div class="ml-auto mr-auto max-w-[76.125rem] px-4"><h2 class="pb-1 font-bold uppercase tracking-wide text-foreground-primary text-lg">Explore more high-quality data on related topic</h2><h3 id="cosmetics-market-in-europe-statistics-facts" class="font-light text-foreground-strong [text-wrap:balance] text-2xl leading-tight lg:text-3xl lg:leading-tight group mb-8 cursor-pointer scroll-mt-40">Cosmetics market in Europe - statistics &amp; facts</h3><div class="prose prose-p:mb-0 first:prose-p:mt-0 prose-a:text-foreground-primary prose-a:no-underline prose-a:transition prose-pre:bg-surface prose-pre:p-0 prose-pre:text-foreground-neutral prose-ol:pl-[1.2rem] prose-ul:list-disc prose-ul:pl-[1.2rem] prose-li:my-0 max-w-none text-foreground-neutral marker:text-sm marker:text-foreground-neutral">The evolving consumer demand and product innovations keep on driving the growth of global cosmetics market. In recent years, revenues experienced significant growth, and forecasts indicate that this upward trend is set to continue. The market was in fact projected to be worth about <a href="/forecasts/1272313/worldwide-revenue-cosmetics-market-by-segment" target="_blank" rel="noopener" class="text-foreground-primary hover:text-foreground-primary-hover active:text-foreground-primary-pressed items-center gap-1 underline decoration-from-font underline-offset-2 transition duration-300">129 billion U.S dollars</a> by 2029. As of 2023, North Asia and North America together were the leading geographic zones in the cosmetic market, each making up nearly 30 percent of the global market, followed by <a href="/statistics/243959/breakdown-of-the-cosmetic-market-worldwide-by-geographic-zone/" target="_blank" rel="noopener" class="text-foreground-primary hover:text-foreground-primary-hover active:text-foreground-primary-pressed items-center gap-1 underline decoration-from-font underline-offset-2 transition duration-300">Europe</a> with a share of 24 percent. Generally, the cosmetic market can be broken down into <a href="/statistics/243967/breakdown-of-the-cosmetic-market-worldwide-by-product-category/" target="_blank" rel="noopener" class="text-foreground-primary hover:text-foreground-primary-hover active:text-foreground-primary-pressed items-center gap-1 underline decoration-from-font underline-offset-2 transition duration-300">five main categories</a>: skin care, hair care, make-up, perfumes, and hygiene products. </div><a class="flex items-center gap-1 text-foreground-primary underline decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed group mt-4" data-gtm="xmo__relatedTopicPage--7382" href="/topics/7382/cosmetics-market-in-europe/"><svg class="text-foreground-primary" viewBox="0 0 16 16" style="width:16px;height:16px" aria-hidden="true"><use href="/outlook/build/_assets/icon-JIWAIR3B.svg#16-bold-arrowlong-right"></use></svg>More data on the topic</a></div></section><div class="group flex flex-col justify-center gap-4 py-4 md:py-6 lg:py-8 xl:py-10"><a class="items-center gap-1 text-foreground-primary decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed inline w-full no-underline hover:no-underline" data-gtm="xmo__relatedTopic--topFact1" href="/statistics/243967/breakdown-of-the-cosmetic-market-worldwide-by-product-category"><div padding="lg" class="rounded shadow p-6 bg-gradient-to-r scale-100 transition-transform duration-300 ease-in-out hover:transform-gpu hover:scale-105 bg-surface-primary from-on-primary/20 to-surface-primary/80"><div class="[text-wrap:balance] text-xl font-semibold text-inverted-on-surface">Share of skin care products in the global cosmetics market</div><div class="font-light [text-wrap:balance] text-xl leading-tight lg:text-2xl lg:leading-tight text-inverted-on-surface">40%</div></div></a><a class="items-center gap-1 text-foreground-primary decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed inline w-full no-underline hover:no-underline" data-gtm="xmo__relatedTopic--topFact2" href="/statistics/579067/european-cosmetics-market-share-by-branch"><div padding="lg" class="rounded shadow p-6 bg-gradient-to-r scale-100 transition-transform duration-300 ease-in-out hover:transform-gpu hover:scale-105 bg-surface-strong from-on-strong/20 to-surface-strong/80"><div class="[text-wrap:balance] text-xl font-semibold text-inverted-on-surface">Market value of skincare in Europe </div><div class="font-light [text-wrap:balance] text-xl leading-tight lg:text-2xl lg:leading-tight text-inverted-on-surface">27.7bn EUR</div></div></a><a class="items-center gap-1 text-foreground-primary decoration-from-font underline-offset-2 transition duration-300 hover:text-foreground-primary-hover active:text-foreground-primary-pressed inline w-full no-underline hover:no-underline" data-gtm="xmo__relatedTopic--topFact3" href="/statistics/439551/european-cosmetics-market-value"><div padding="lg" class="rounded shadow p-6 bg-gradient-to-r scale-100 transition-transform duration-300 ease-in-out hover:transform-gpu hover:scale-105 bg-surface-accent from-on-accent/20 to-surface-accent/80"><div class="[text-wrap:balance] text-xl font-semibold text-inverted-on-surface">Consumption value of cosmetics and personal care in Europe</div><div class="font-light [text-wrap:balance] text-xl leading-tight lg:text-2xl lg:leading-tight text-inverted-on-surface">95.7bn EUR</div></div></a></div></div></div></div></div><article class="px-[20px] py-16"><header class="mb-6 flex flex-col items-center text-center"><h2 class="pb-1 font-bold uppercase tracking-wide text-foreground-primary text-lg">Contact</h2><h4 class="font-light text-foreground-strong [text-wrap:balance] text-3xl leading-tight lg:text-4xl lg:leading-tight px-8 pb-10 text-center"><span>Get in touch with us. 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xl:w-full xl:transition-transform xl:duration-300 xl:[&amp;:nth-child(1)]:z-[6] xl:[&amp;:nth-child(1)]:[transform:translate3d(0,-55px,0)] xl:[&amp;:nth-child(2)]:z-[5] xl:[&amp;:nth-child(2)]:[transform:translate3d(0,-70px,-75px)] xl:[&amp;:nth-child(3)]:[transform:translate3d(0,-85px,-150px)] xl:[&amp;:nth-child(4)]:z-[3] xl:[&amp;:nth-child(4)]:[transform:translate3d(0,-100px,-225px)] xl:[&amp;:nth-child(5)]:z-[2] xl:[&amp;:nth-child(5)]:[transform:translate3d(0,-115px,-300px)] xl:[&amp;:nth-child(6)]:[transform:translate3d(0,-130px,-375px)]"><img height="72" width="72" src="https://cdn.statcdn.com/contactPerson/3646.jpg" class="float-right ml-[20px] size-[72px] rounded-[80px] lg:float-left lg:mx-0 lg:mr-4 xl:ml-0" alt="Meredith Alda" loading="lazy"/><div class="flex grow flex-col flex-wrap"><div class="text-foreground-strong text-xl font-normal">Meredith Alda</div><div>Sales Manager</div><div class="xl:my-3"><div class="xl:mb-1"><div class="flex"><div class="text-foreground-strong 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The market was in fact projected to be worth about \u003ca href=\"/forecasts/1272313/worldwide-revenue-cosmetics-market-by-segment\" target=\"_blank\" rel=\"noopener\"\u003e129 billion U.S dollars\u003c/a\u003e by 2029. As of 2023, North Asia and North America together were the leading geographic zones in the cosmetic market, each making up nearly 30 percent of the global market, followed by \u003ca href=\"/statistics/243959/breakdown-of-the-cosmetic-market-worldwide-by-geographic-zone/\" target=\"_blank\" rel=\"noopener\"\u003eEurope\u003c/a\u003e with a share of 24 percent. Generally, the cosmetic market can be broken down into \u003ca href=\"/statistics/243967/breakdown-of-the-cosmetic-market-worldwide-by-product-category/\" target=\"_blank\" rel=\"noopener\"\u003efive main categories\u003c/a\u003e: skin care, hair care, make-up, perfumes, and hygiene products.\r\n\u003cbr\u003e\u003cbr\u003e\r\n \r\n\u003ch2\u003eEuropean market overview\u003c/h2\u003e\r\n\r\nLooking at the Europe, \u003ca href=\"/statistics/579067/european-cosmetics-market-share-by-branch/\" target=\"_blank\" rel=\"noopener\"\u003eskin care products and toiletries\u003c/a\u003e are the two dominating products. While skin care's market value reached a value of about 27.7 billion euros in 2023, toiletries were close behind. By comparison, decorative cosmetics achieved the lowest result, with only 12.7 billion euros. In the same year, the consumption value of beauty and personal care items in Europe added up to nearly \u003ca href=\"/statistics/439551/european-cosmetics-market-value/\" target=\"_blank\" rel=\"noopener\"\u003e96 billion euros\u003c/a\u003e. \r\nWithin Europe, \u003ca href=\"/statistics/764457/cosmetics-ranking-country-european-value-market/\" target=\"_blank\" rel=\"noopener\"\u003eGermany\u003c/a\u003e held the highest market value, at about 16 billion euros. In second place came France, followed by the United Kingdom, Italy, and Spain.\r\n\u003cbr\u003e\u003cbr\u003e\r\n\r\n\u003ch2\u003eLeading cosmetics companies\u003c/h2\u003e\r\n\r\nBased on its brand value of approximately 12 billion euros, the L’Oréal brand was first in the ranking of \u003ca href=\"/statistics/761444/cosmetics-brand-value-europe/\" target=\"_blank\" rel=\"noopener\"\u003eEuropean cosmetics brands\u003c/a\u003e in 2024. The French personal care company was founded in 1909 and has not only become the largest cosmetics and beauty company in Europe, but also in the world. Nivea ranked second, with a brand value of about six billion euros. Nivea is a German personal care brand, owned by the multinational corporation \u003ca href=\"/topics/1615/beiersdorf/\" target=\"_blank\" rel=\"noopener\"\u003eBeiersdorf AG\u003c/a\u003e, founded in 1882. In the past years, both companies showed increasing revenues – according to the latest available financial figures, L’Oréal reached its peak at approximately \u003ca href=\"/statistics/271772/loreal-sa-worldwide-revenue-by-division/\" target=\"_blank\" rel=\"noopener\"\u003e41 billion U.S. dollars\u003c/a\u003e in 2023, while Beiersdorf peaked at nearly \u003ca href=\"/statistics/577387/revenue-beiersdorf-worldwide/\" target=\"_blank\" rel=\"noopener\"\u003e9.5 billion euros\u003c/a\u003e in the same year. \u003cbr\u003e\u003cbr\u003e\r\n\r\nThanks to the rising revenues of the European cosmetic market and the growing success of the several companies founded in the region, this area's strong performance is likely to continue in the coming years.\r\n \r\n\n\r\n","locale":"en","topFacts":[{"id":243967,"url":"/statistics/243967/breakdown-of-the-cosmetic-market-worldwide-by-product-category","title":"Share of skin care products in the global cosmetics market","value":"40%","type":"STATISTIC"},{"id":579067,"url":"/statistics/579067/european-cosmetics-market-share-by-branch","title":"Market value of skincare in Europe ","value":"27.7bn EUR","type":"STATISTIC"},{"id":439551,"url":"/statistics/439551/european-cosmetics-market-value","title":"Consumption value of cosmetics and personal care in Europe","value":"95.7bn EUR","type":"STATISTIC"},{"id":577381,"url":"/statistics/577381/skin-facial-care-product-revenue-germany","title":"Revenue from skin and facial care products in Germany ","value":"3.42bn EUR","type":"STATISTIC"},{"id":289762,"url":"/statistics/289762/market-value-of-cosmetics-in-great-britain","title":"Market value of cosmetics in Great Britain ","value":"9.57bn GBP","type":"STATISTIC"},{"id":1197272,"url":"/statistics/1197272/france-revenue-cosmetics-market","title":"Revenue of the cosmetics market in France ","value":"2.73bn USD","type":"STATISTIC"},{"id":452323,"url":"/statistics/452323/business-volume-of-cosmetics-perfumes-and-personal-care-spain","title":"Sales value of skin care products in Spain","value":"3.4bn EUR","type":"STATISTIC"},{"id":271772,"url":"/statistics/271772/loreal-sa-worldwide-revenue-by-division","title":"Revenue of the consumer products division of L’Oréal","value":"15bn EUR","type":"STATISTIC"},{"id":245847,"url":"/statistics/245847/revenue-of-the-lvmh-group-worldwide-by-segment","title":"Revenue of the LVMH Group perfumes and cosmetics segment","value":"8.3bn EUR","type":"STATISTIC"},{"id":261967,"url":"/statistics/261967/sales-of-beiersdorf-ags-consumer-division-worldwide","title":"Sales of Beiersdorf AG in Europe","value":"3.4bn EUR","type":"STATISTIC"},{"id":269190,"url":"/statistics/269190/global-revenue-of-the-unilever-group-since-2007","title":"Unilever Group global revenue","value":"60bn EUR","type":"STATISTIC"}]}],"reportBannerData":[{"id":55499,"url":"/study/55499/beauty-and-personalcare-market-data-and-analysis/","title":"Beauty \u0026 Personal Care: market data \u0026 analysis","subtitle":"Market Insights report","charged":true}],"comparedRegions":null,"isRegionComparison":false,"isRegionComparisonAndNotHasOwnership":false,"isRegionComparisonAndNotOwnCustomRegion":false,"hasFullAccess":false,"chartNames":["revenue_146107","revenueGrowth_146107","arpu_146107","onlineRevenueShare_146107","revenueYearMobileShare_146107","globalRevenue_146107"]}},"actionData":null,"errors":null}};</script><script type="module" async="">import "/outlook/build/manifest-D2EC9D4F.js"; import * as route0 from "/outlook/build/root-KM75T4AB.js"; import * as route1 from "/outlook/build/routes/_detail-page+.$/_route-A5X2KF5G.js"; window.__remixRouteModules = {"root":route0,"routes/_detail-page+.$/_route":route1}; import("/outlook/build/entry.client-5B6JPLCG.js");</script></body></html>

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