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The layout helps the content and the subject work together to build something memorable. Learn some of the most common website layouts, and in which scenarios you should use them.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/website-layouts?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2019-09-24\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/website-layout.jpg?v=1569246257\" alt=\"website layouts\"\u003e\u003c/a\u003e\n\u003cp\u003eWhen it comes to design, a website's layout is one of the most critical factors to consider. The layout helps the content and the subject work together to build something memorable. Learn some of the most common website layouts, and in which scenarios you should use them.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"When it comes to design, a website's layout is one of the most critical factors to consider. 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Learn how UX storyboarding can help you build better products with these three tips.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/ux-storyboard?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2019-06-25\"\u003e\u003cimg class=\"marketing-block marketing-block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/ux-storyboarding.jpg?v=1560882341\" alt=\"UX storyboard\"\u003e\u003c/a\u003e\n\u003cp\u003eUX storyboards help designers predict and understand the context in which a user will interact with their product. Learn how UX storyboarding can help you build better products with these three tips.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"UX storyboards help designers predict and understand the context in which a user will interact with their product. 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href=\"https://www.shopify.com/partners/blog/79940998-15-funny-lorem-ipsum-generators-to-shake-up-your-design-mockups?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2019-04-18\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/lorem-ipsum-generator.jpg?v=1555505887\" alt=\"lorem ipsum generator\"\u003e\u003c/a\u003e\n\u003cp\u003eAdd some flavor to the placeholder text in your design mockups with these funny lorem ipsum generators.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"Here are 15 creative and funny lorem ipsum generators that are sure to lighten the mood at any client meeting."},"authorV2":{"__typename":"ArticleAuthor","name":"Simon Heaton","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"12 Incredible Resources for 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This year’s top web design books feature all the hot topics in our industry. From cutting-edge CSS techniques to business and time management tips—there’s something for everyone.","excerptHtml":"\u003ca href=\"https://www.shopify.ca/partners/blog/web-design-books-2018?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2018-12-17\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/web-design-books-2018.jpg?v=1545076481\" alt=\"web-design-book-2018\"\u003e\u003c/a\u003e\n\u003cp\u003eWe spend a ridiculous amount of our time glued to screens, but there’s nothing quite like holding a physical book in your hands. This year’s top web design books feature all the hot topics in our industry. 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Enter DesignOps, a new role intended to help organize and maximize the value of the design process. In this article, we look at what this role really means, and how to tell if it's time to add a DesignOps team to your organization.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/designops?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2018-12-14\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/designops.png?v=1544709685\" alt=\"designops\"\u003e\u003c/a\u003e\n\u003cp\u003eAs the importance of good design only increases, companies are becoming more aware of the importance of having a streamlined design process. Enter DesignOps, a new role intended to help organize and maximize the value of the design process. In this article, we look at what this role really means, and how to tell if it's time to add a DesignOps team to your organization.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"As the importance of good design only increases, companies are becoming more aware of the importance of having a streamlined design process. Enter DesignOps, a new team intended to help organize and maximize the value of the design process. 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Every time we interact with a particular product, we put emotions into that experience. In this article, we’ll see why humor is an incredible tool for emotional connection, and what techniques designers can use to create that connection with their users.","excerptHtml":"\u003ca href=\"https://shopifypartnerblog.myshopify.com/blogs/blog/app-development-certification?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog-2018-12-10\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/humor-in-design_a35f912d-b022-4e1f-9b09-8127bf993125.jpg?v=1544460405\" alt=\"humor-in-design\"\u003e\u003c/a\u003e\n\u003cp\u003ePeople don’t just use products; they experience them. Every time we interact with a particular product, we put emotions into that experience. In this article, we’ll see why humor is an incredible tool for emotional connection, and what techniques designers can use to create that connection with their users.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"People don’t just use products; they experience them. Every time we interact with a particular product, we put emotions into that experience. 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It is equally important in mobile designs. In this article, we look at the role white space plays in design, and how to optimize it for mobile.","excerptHtml":"\u003ca href=\"https://www.shopify.ca/partners/blog/white-space-design?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog\"\u003e \u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/white-space-design_c40f9c07-b5be-42f3-ab2a-bdea84139dd3.jpg?v=1543352081\" alt=\"white-space-design\"\u003e\u003c/a\u003e\n\u003cp\u003eWhite space is an important aspect of design—it helps connect everything to create compelling landing pages. It is equally important in mobile designs. In this article, we look at the role white space plays in design, and how to optimize it for mobile.\u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"Tablets, mobile phones, and desktop, commonly deal with one thing that is often taken for granted: white space. 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Both approaches evoke different feelings from the user and can make or break a design. Learning how to combine the two helps create designs that are unique and memorable to viewers. In this article, we cover: How asymmetry and symmetry work for design Website examples for asymmetry and symmetry design Tips and techniques for best practices in layout design","excerptHtml":"\u003ca href=\"https://www.shopify.ca/partners/blog/asymmetrical-design?utm_source=exacttarget\u0026amp;utm_medium=email\u0026amp;utm_campaign=blog\u0026amp;utm_content=partner_blog\"\u003e\u003cimg src=\"//cdn.shopify.com/s/files/1/0533/2089/files/asymmetrical-design_58493de2-f20d-49cb-898e-49fa96858c09.jpg?v=1542729975\" alt=\"asymmetrical-design\"\u003e\u003c/a\u003e\n\u003cp\u003eKnowing when to use asymmetry and symmetry in layout design is a powerful skill set. Both approaches evoke different feelings from the user and can make or break a design. Learning how to combine the two helps create designs that are unique and memorable to viewers.\u003c/p\u003e\n\u003cp\u003eIn this article, we cover: \u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow asymmetry and symmetry work for design\u003c/li\u003e\n\u003cli\u003eWebsite examples for asymmetry and symmetry design\u003c/li\u003e\n\u003cli\u003eTips and techniques for best practices in layout design \u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":null,"description":"There are two basic approaches to space elements on a page—designers can either lean toward a more symmetrical arrangement of elements, or an asymmetrical one. In this guide, we’ll see how symmetry and asymmetry work for design. 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Not only do you want to deliver improved design to clients, helping them find success, but you *also* want to see that client go on and make more sales, helping ensure they have the budget to re-hire you.In an effort to help you build a successful and sustainable business, we built Designing for Conversion—a new series of three courses, part of the Shopify Partner Academy.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/conversion-design?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180926\"\u003e\u003cimg class=\"marketing-block marketing-block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/designing-for-conversion.jpg?v=1537215174\" alt=\"A new Shopify course series on conversion design\"\u003e\u003c/a\u003e\n\u003cp\u003eClient retention is critical to any design business. Not only do you want to deliver improved design to clients, helping them find success, but you *also* want to see that client go on and make more sales, helping ensure they have the budget to re-hire you.\u003cbr\u003e\u003cbr\u003eIn an effort to help you build a successful and sustainable business, we built Designing for Conversion—a new series of three courses, part of the Shopify Partner Academy.\u003c/p\u003e\n\u003cul\u003e\u003c/ul\u003e","seo":{"__typename":"SEO","title":null,"description":"Become a master of conversion design in our new partner academy course series. Learn new skills and ensure your clients go on and make more sales. 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Prototyping is a cornerstone of testing your UX designs. And while there are many approaches to prototyping, rapid prototyping is one of the most useful. In this article, you will learn: The benefits and advantages of rapid prototyping Different techniques of rapid prototyping and how they help you validate your designs Tools and tips to facilitate rapid prototyping","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/rapid-prototyping?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180918\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/rapid-prototyping.jpg?v=1536775693\" alt=\"rapid-prototyping\"\u003e\u003c/a\u003e\n\u003cp\u003eIn today’s highly competitive market, user experience design is highly important. Prototyping is a cornerstone of testing your UX designs. And while there are many approaches to prototyping, rapid prototyping is one of the most useful.\u003c/p\u003e\n\u003cp\u003eIn this article, you will learn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe benefits and advantages of rapid prototyping\u003c/li\u003e\n\u003cli\u003eDifferent techniques of rapid prototyping and how they help you validate your designs\u003c/li\u003e\n\u003cli\u003eTools and tips to facilitate rapid prototyping\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":"Rapid Prototyping: Everything You Always Wanted to Know","description":"Learn the fundamentals of rapid prototyping."},"authorV2":{"__typename":"ArticleAuthor","name":"Nick Babich","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Inclusive Design: 12 Ways to Design for 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Users shopping on wholesales sites have a different set of needs and expectations than a typical shopper. In this article, you'll learn: What makes wholesale shoppers different How these differentiators translate into your web design How to improve the user experience of wholesale websites","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/wholesale-design?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180828\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/wholesale-design.jpg?v=1535376820\" alt=\"wholesale design\"\u003e\u003c/a\u003e\n\u003cp\u003eThe design of wholesale stores requires a different approach than a 'standard' ecommerce experience. Users shopping on wholesales sites have a different set of needs and expectations than a typical shopper.\u003c/p\u003e\n\u003cp\u003eIn this article, you'll learn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat makes wholesale shoppers different\u003c/li\u003e\n\u003cli\u003eHow these differentiators translate into your web design\u003c/li\u003e\n\u003cli\u003eHow to improve the user experience of wholesale websites\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":null,"description":"The design of wholesale stores requires a different approach than a 'standard' ecommerce experience. In this article, we look at four things to consider when designing wholesale stores for clients."},"authorV2":{"__typename":"ArticleAuthor","name":"Sean McGowan","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"Working With Technology Clients: Strategies, Apps, and Themes to Consider\",\"url\":\"partners/blog/working-with-technology-clients-strategies-apps-and-themes-to-consider\"},{\"title\":\"6 Design Conferences to Last You 'Til The End of 2016\",\"url\":\"partners/blog/6-conferences-to-end-your-year-on-a-design-high\"},{\"title\":\"Top Ecommerce Web Design Trends for March\",\"url\":\"partners/blog/95574214-top-ecommerce-web-design-trends-for-march\"},{\"title\":\"Top Ecommerce Web Design Trends from January\",\"url\":\"partners/blog/90470790-top-ecommerce-web-design-trends-from-january\"},{\"title\":\"Building Apps: 3 Things we 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It's vital to understand the effects of the psychological techniques you apply to your designs, otherwise you can end up frustrating users and inadvertently send them to the competition. In this post you will learn: How to apply design psychology knowledge to product and user interface design How to streamline the UX in a checkout experience and create more sales Design tips to avoid customer confusion and guide customers towards their goal","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/design-psychology?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180816\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/design-psychology.jpg?v=1534342862\" alt=\"design psychology\"\u003e\u003c/a\u003e\n\u003cp\u003eApplying design psychology is a powerful tool to convert more customers. It's vital to understand the effects of the psychological techniques you apply to your designs, otherwise you can end up frustrating users and inadvertently send them to the competition.\u003c/p\u003e\n\u003cp\u003eIn this post you will learn:\u003c/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cul\u003e\n\u003cli\u003eHow to apply design psychology knowledge to product and user interface design\u003c/li\u003e\n\u003cli\u003eHow to streamline the UX in a checkout experience and create more sales\u003c/li\u003e\n\u003cli\u003eDesign tips to avoid customer confusion and guide customers towards their goal\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":null,"description":"Applying design psychology is a powerful tool to convert more customers. Done ethically, you can enhance the user experience of an ecommerce store by applying this knowledge to product and user interface design. 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Luckily, something as simple as fonts can have a huge impact on a site’s usability.In this article, you’ll learn: How your font choices impact usability Examples of how font characteristics can change the look of a page Five key aspects to consider to keep your client’s site highly usable","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/why-fonts-matter?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180726\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/why-fonts-matter.jpg?v=1532533137\" alt=\"why fonts matter\"\u003e\u003c/a\u003e\n\u003cp\u003eWhen building stores for your clients, it’s important to remember that users want to accomplish their tasks as efficiently as possible. Luckily, something as simple as fonts can have a huge impact on a site’s usability.\u003cbr\u003e\u003cbr\u003eIn this article, you’ll learn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow your font choices impact usability\u003c/li\u003e\n\u003cli\u003eExamples of how font characteristics can change the look of a page\u003c/li\u003e\n\u003cli\u003eFive key aspects to consider to keep your client’s site highly usable\u003c/li\u003e\n\u003c/ul\u003e\n\u003cul\u003e\u003c/ul\u003e","seo":{"__typename":"SEO","title":"How Fonts Help You Build a Better Shopping Experience","description":"Fonts matter, especially when building online stores. They help you showcase the products and provide a smooth, efficient shopping experience for your clients' customers. 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We can all agree that consistency matters for the end user, but it also matters internally, especially when you work with a team of web designers or engineers all focused on the same product. In the article, we’ll cover: Why knowing your brand is the first step to building consistent designs How to cut out tedious and repetitive tasks to improve your team’s productivity How to keep your codebase more maintainable by writing a source of truth","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/building-apps?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180330\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/building-apps.png?v=1522346709\" alt=\"building apps\"\u003e\u003c/a\u003e\n\u003cp\u003eConsistency in design is paramount to delivering a good user experience: it reduces learning and eliminates confusion, making for a better interaction with the product. 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With careful use of asymmetrical positioning of text, overlapping images, and irregular shapes, developers can add originality to a client's site, without sacrificing usability. In this article, we’ll look at: What is a grid, and why it should be broken Real-life examples of stores who are using broken grid layouts How to break a grid, without affecting usability","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/grid-layout?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180329\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/grid-layout_05d4dcf0-5a78-4dcd-9191-7f11bbb3259f.jpg?v=1522244234\" alt=\"grid layout\"\u003e\u003c/a\u003e\n\u003cp\u003eBalancing creative design with functional UI is a challenge for developers looking to build memorable experiences for online stores. With careful use of asymmetrical positioning of text, overlapping images, and irregular shapes, developers can add originality to a client's site, without sacrificing usability.\u003c/p\u003e\n\u003cp\u003eIn this article, we’ll look at:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat is a grid, and why it should be broken\u003c/li\u003e\n\u003cli\u003eReal-life examples of stores who are using broken grid layouts\u003c/li\u003e\n\u003cli\u003eHow to break a grid, without affecting usability\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":"Grid Layout: How Breaking the Grid Can Create Memorable Experiences","description":"Grid layouts are the norm for most websites, but some designers have been experience by breaking the grid. 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However, there are cases when a dark background is much more beneficial—but be warned. Working with a dark UI comes with its own rules. In this article, we take a look at how to make a dark UI work. In this post, you'll learn: What you should consider when using a dark UI How you can make dark UIs better How to be sure your dark UI doesn't negatively affect user experience","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/dark-ui?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180316\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/dark-ui.jpg?v=1521140231\" alt=\"dark ui\"\u003e\u003c/a\u003e\n\u003cp\u003eWhen designers are working on a new product, in most cases they will choose to use a white background. However, there are cases when a dark background is much more beneficial—but be warned. Working with a dark UI comes with its own rules. In this article, we take a look at how to make a dark UI work.\u003c/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this post, you'll learn:\u003c/span\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat you should consider when using a dark UI\u003c/li\u003e\n\u003cli\u003eHow you can make dark UIs better\u003c/li\u003e\n\u003cli\u003eHow to be sure your dark UI doesn't negatively affect user experience\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e \u003c/p\u003e","seo":{"__typename":"SEO","title":null,"description":"When designing something new, there are cases when using a dark background can be beneficial for the product. In this article, we describe which elements you should take into account when choosing a background, as well as how to improve a dark UI."},"authorV2":{"__typename":"ArticleAuthor","name":"Nick Babich","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"10 Beautiful Ecommerce Website Color Schemes\",\"url\":\"partners/blog/93130630-10-beautiful-ecommerce-website-color-schemes\"},{\"title\":\"Inclusive Design: 12 Ways to Design for Everyone\",\"url\":\"partners/blog/inclusive-design\"},{\"title\":\"Everything You Need to Know About Whitespace\",\"url\":\"partners/blog/everything-you-need-to-know-about-whitespace\"},{\"title\":\"6 Design Conferences to Last You 'Til The End of 2016\",\"url\":\"partners/blog/6-conferences-to-end-your-year-on-a-design-high\"},{\"title\":\"Top 13 Web Design Conferences You Should Attend in 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Interactions with people who share your passion can have the most incredible and lasting effect on your motivation. Here’s a brief round up of nine events recommended to help boost your ambition, networks, and expertise, give you that all important reboot, and help you remember why you got into this gig in the first place. In this article, we’ll look at: Nine global events in the creative and design industries. The focus and benefits of each conference. How these events can give you a good dose of motivation.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/design-conferences-2018?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=180222\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/design-conferences-2018.jpg?v=1519236066\" alt=\"design conferences 2018\"\u003e\u003c/a\u003e\n\u003cp\u003eThere’s a benefit to attending design conferences that goes beyond the morning keynote, subpar coffee, and animated slide decks. Interactions with people who share your passion can have the most incredible and lasting effect on your motivation.\u003c/p\u003e\n\u003cp\u003eHere’s a brief round up of nine events recommended to help boost your ambition, networks, and expertise, give you that all important reboot, and help you remember why you got into this gig in the first place.\u003c/p\u003e\n\u003cp\u003eIn this article, we’ll look at:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNine global events in the creative and design industries.\u003c/li\u003e\n\u003cli\u003eThe focus and benefits of each conference.\u003c/li\u003e\n\u003cli\u003eHow these events can give you a good dose of motivation.\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":null,"description":"A brief round up of ten design conferences in 2018 recommended to help boost your ambition, networks, and expertise, give you that all important reboot, and help you remember why you got into this gig in the first 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What if they want to try a new look and feel, or experiment with a vertical they’ve never previously tried? Enter microsites — a single landing page, or a small cluster of pages, that live entirely outside of the brand’s core domain. In this article, we’ll cover: Case studies from Shopify Partners who have launched microsites with major brands. The difference between microsites and landing pages. Microsite best practices and how to achieve specific goals.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/microsite?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=171211\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/microsite.jpg?v=1513009563\" alt=\"microsite\"\u003e\u003c/a\u003e\n\u003cp\u003eWhat happens when a company wants to launch experiments? What if they want to try a new look and feel, or experiment with a vertical they’ve never previously tried?\u003c/p\u003e\n\u003cp\u003eEnter microsites — a single landing page, or a small cluster of pages, that live entirely outside of the brand’s core domain.\u003c/p\u003e\n\u003cp\u003eIn this article, we’ll cover:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCase studies from Shopify Partners who have launched microsites with major brands.\u003c/li\u003e\n\u003cli\u003eThe difference between microsites and landing pages.\u003c/li\u003e\n\u003cli\u003eMicrosite best practices and how to achieve specific goals.\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":"Your Guide to an Ecommerce Microsite: How, When, and Why to Build Them","description":"Most companies these days have a website, whether for ecommerce or just brand presence. A microsite is a great opportunity to build traffic, share brand values."},"authorV2":{"__typename":"ArticleAuthor","name":"Courtney Symons","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How to Build a Shopify App: The Complete Guide\",\"url\":\"partners/blog/how-to-build-a-shopify-app\"},{\"title\":\"How to Use Liquid to Create Custom Landing Page Templates\",\"url\":\"partners/blog/landing-page\"},{\"title\":\"The 9 Best Codepens for Summer\",\"url\":\"partners/blog/best-codepen\"},{\"title\":\"12 Ecommerce UI Patterns And Where To Find Them\",\"url\":\"partners/blog/ui-patterns\"},{\"title\":\"6 Tools to Create Beautifully Designed Mood Boards\",\"url\":\"partners/blog/mood-board-apps\"},{\"title\":\"The Value of UX Storyboarding for Product Design\",\"url\":\"partners/blog/ux-storyboard\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"10 Beautiful Ecommerce Website Color Schemes\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"93130630-10-beautiful-ecommerce-website-color-schemes\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/website-color-schemes_aa512fdf-91cb-4a30-8fa2-3d2c88d28cf1.jpg?v=1566309308\u0026width=1024\",\"imageAltText\":\"website color schemes\",\"modifiedAt\":\"2019-08-20\"},{\"title\":\"How to Build a Shopify App: The Complete Guide\\n\",\"tags\":[\"Shopify App Development\"],\"handle\":\"how-to-build-a-shopify-app\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/how-to-build-a-shopify-app.jpg?v=1614173396\u0026width=1024\",\"imageAltText\":\"How to build a Shopify app\",\"modifiedAt\":\"2021-02-24\"},{\"title\":\"15 Funny Lorem Ipsum Generators to Shake Up Your Design Mockups\",\"tags\":[\"Web Design Tools and Resources\"],\"handle\":\"79940998-15-funny-lorem-ipsum-generators-to-shake-up-your-design-mockups\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/lorem-ipsum-generator.jpg?v=1555505887\u0026width=1024\",\"imageAltText\":\"lorem ipsum generator\",\"modifiedAt\":\"2019-04-17\"},{\"title\":\"20 Memorable Web Design Portfolio Examples to Inspire Your Own Website\",\"tags\":[\"Inspiration \u0026 Creativity\"],\"handle\":\"web-design-portfolio-inspiration\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/web-design-portfolio-inspiration.jpg?v=1503509907\u0026width=1024\",\"imageAltText\":\"Web design portfolio inspiration\",\"modifiedAt\":\"2019-05-01\"},{\"title\":\"Inclusive Design: 12 Ways to Design for Everyone\",\"tags\":[\"Web Design\"],\"handle\":\"inclusive-design\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/inclusive-design.jpg?v=1521725383\u0026width=1024\",\"imageAltText\":\"inclusive design\",\"modifiedAt\":\"2018-03-23\"},{\"title\":\"How to Manipulate Images with the img_url Filter\",\"tags\":[\"Learning Liquid\"],\"handle\":\"img-url-filter\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/img-url-filter.jpg?v=1515074624\u0026width=1024\",\"imageAltText\":\"img url filter\",\"modifiedAt\":\"2018-01-04\"},{\"title\":\"Create a Marketplace in Less than 8 Minutes with Shopify’s Marketplace Kit\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-marketplace-kit\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/Partner_blog_hero_image.png?format=webp\u0026v=1655890916\u0026width=1024\",\"imageAltText\":\"Shopify Marketplace Kit hero image\",\"modifiedAt\":\"2022-05-13\"},{\"title\":\"Introducing Online Store 2.0: What it Means For Developers\",\"tags\":[\"Shopify News\"],\"handle\":\"shopify-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0533/2089/files/shopify-online-store.jpg?v=1624557750\u0026width=1024\",\"imageAltText\":\"shopify online store\",\"modifiedAt\":\"2021-01-29\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0533/2089/files/microsite.jpg?v=1513009563","imageAltText":"microsite","modifiedAt":"12 Dec 2017","modifiedAtRaw":"2017-12-12T14:00:00Z"},{"__typename":"Article","id":"gid://shopify/Article/699138069","handle":"gifts-for-designers","title":"12 Holiday Gifts For Designers and Developers","publishedAt":"2017-12-05T14:00:00Z","image":null,"tags":["Inspiration \u0026 Creativity","Web Design"],"contentHtml":"","excerpt":"Designers and developers; not the easiest of folk to buy for when it comes to picking out gifts. On the one hand, the discerning designer in your life is going to have incredibly specific aesthetic tastes, while your friendly neighborhood developer’s interests are likely to be niche, to say the least. In this article, we’ll cover: 12 gift ideas for the designers and developers in your life. A failsafe method to achieve the perfect balance between indulgence and modesty.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/gifts-for-designers?utm_campaign=partner+blog+rss\u0026amp;utm_medium=email\u0026amp;utm_source=mailchimp\u0026amp;utm_content=171205%0A\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/gifts-for-designers.jpg?v=1512397155\" alt=\"gifts for designers\"\u003e\u003c/a\u003e\n\u003cp\u003eDesigners and developers; not the easiest of folk to buy for when it comes to picking out gifts. On the one hand, the discerning designer in your life is going to have incredibly specific aesthetic tastes, while your friendly neighborhood developer’s interests are likely to be niche, to say the least.\u003c/p\u003e\n\u003cp\u003eIn this article, we’ll cover:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e12 gift ideas for the designers and developers in your life.\u003c/li\u003e\n\u003cli\u003eA failsafe method to achieve the perfect balance between indulgence and modesty.\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":null,"description":"Designers and developers; not the easiest of folk to buy for when it comes to picking out gifts. 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As popularity for this unconventional approach grows, more retail brands are adopting brutalist techniques themselves. In this article, you’ll learn: About the characteristics of brutalist websites. Why brands are adopting these bold new techniques. How you can leverage this approach in your own designs.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/brutalist-web-design\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/brutalist-web-design.jpg?v=1510079027\" border=\"0\" alt=\"brutalist web design\"\u003e\u003c/a\u003e\n\u003cp\u003eEvery day, we read about best practices to apply to web design, but brutalist web design encourages developers to think outside the box, in favor of a more provocative approach. As popularity for this unconventional approach grows, more retail brands are adopting brutalist techniques themselves.\u003c/p\u003e\n\u003cp\u003eIn this article, you’ll learn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAbout the characteristics of brutalist websites.\u003c/li\u003e\n\u003cli\u003eWhy brands are adopting these bold new techniques.\u003c/li\u003e\n\u003cli\u003eHow you can leverage this approach in your own designs.\u003c/li\u003e\n\u003c/ul\u003e","seo":{"__typename":"SEO","title":null,"description":"Brutalist web design — a functional and “raw” visual aesthetic is a growing trend towards websites that break industry standards for a more provocative approach."},"authorV2":{"__typename":"ArticleAuthor","name":"Liam Griffin","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"metafields":[null,null,null,null,{"__typename":"Metafield","value":"[{\"title\":\"How to Customize Content by Country with 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How should images be displayed? Where is the best place to position tables? Which pages do users need to visit before reaching checkout? To answer these questions, web developers need to adopt a truly user-centric perspective. In this article you’ll learn: Which feature comparison tables would suit different products. How different types of pagination can affect user-experience. Why improving checkout touchpoints can increase conversion.","excerptHtml":"\u003ca href=\"https://www.shopify.com/partners/blog/how-smart-design-patterns-can-improve-store-conversions\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0533/2089/files/smart-design.jpg?v=1508864526\" border=\"0\" alt=\"smart design\"\u003e\u003c/a\u003e\n\u003cp\u003eThere are common problems that appear in almost every ecommerce project a web designer takes on. How should images be displayed? Where is the best place to position tables? 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