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.entry-related{background:var(--global-palette4);}.wp-site-blocks .entry-related h2.entry-related-title{font-style:normal;color:var(--global-palette7);}.wp-site-blocks .post-title h1{font-style:normal;font-weight:900;font-size:4.42em;}@media all and (max-width: 1024px){.wp-site-blocks .post-title h1{font-size:3.5em;}}@media all and (max-width: 767px){.wp-site-blocks .post-title h1{font-size:2em;line-height:1.2;}}.post-title .entry-meta{font-style:normal;}.entry-hero.post-hero-section .entry-header{min-height:200px;}.loop-entry.type-post h2.entry-title{font-style:normal;color:var(--global-palette3);}.loop-entry.type-post .entry-meta{font-style:normal;} /* Kadence Header CSS */ @media all and (max-width: 1024px){.mobile-transparent-header #masthead{position:absolute;left:0px;right:0px;z-index:100;}.kadence-scrollbar-fixer.mobile-transparent-header #masthead{right:var(--scrollbar-offset,0);}.mobile-transparent-header #masthead, .mobile-transparent-header .site-top-header-wrap 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img{max-width:150px;}.site-branding a.brand img.svg-logo-image{width:150px;}}.site-branding{padding:0px 0px 0px 0px;}#masthead, #masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start):not(.site-header-row-container):not(.site-main-header-wrap), #masthead .kadence-sticky-header.item-is-fixed:not(.item-at-start) > .site-header-row-container-inner{background:var(--global-palette4);}.site-main-header-wrap .site-header-row-container-inner{background:#000000;}.site-main-header-inner-wrap{min-height:80px;}.header-navigation[class*="header-navigation-style-underline"] .header-menu-container.primary-menu-container>ul>li>a:after{width:calc( 100% - 1.2em);}.main-navigation .primary-menu-container > ul > li.menu-item > a{padding-left:calc(1.2em / 2);padding-right:calc(1.2em / 2);padding-top:0.6em;padding-bottom:0.6em;color:var(--global-palette9);}.main-navigation .primary-menu-container > ul > li.menu-item .dropdown-nav-special-toggle{right:calc(1.2em / 2);}.main-navigation .primary-menu-container > ul li.menu-item > a{font-style:normal;font-weight:700;}.main-navigation .primary-menu-container > ul > li.menu-item > a:hover{color:var(--global-palette1);} .header-navigation[class*="header-navigation-style-underline"] .header-menu-container.primary-menu-container>ul>li.current-menu-ancestor>a:after, .header-navigation[class*="header-navigation-style-underline"] .header-menu-container.primary-menu-container>ul>li.current-page-parent>a:after, .header-navigation[class*="header-navigation-style-underline"] .header-menu-container.primary-menu-container>ul>li.current-product-ancestor>a:after {transform:scale(1, 1) translate(50%, 0);} .main-navigation .primary-menu-container > ul > li.menu-item.current-menu-item > a, .main-navigation .primary-menu-container > ul > li.menu-item.current-menu-ancestor > a, .main-navigation .primary-menu-container > ul > li.menu-item.current-page-parent > a, .main-navigation .primary-menu-container > ul > 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.mobile-toggle-open-container .menu-toggle-open:focus{color:var(--global-palette9);padding:0.4em 0.6em 0.4em 0.6em;font-size:14px;}.mobile-toggle-open-container .menu-toggle-open.menu-toggle-style-bordered{border:1px solid currentColor;}.mobile-toggle-open-container .menu-toggle-open .menu-toggle-icon{font-size:28px;}.mobile-toggle-open-container .menu-toggle-open:hover, .mobile-toggle-open-container .menu-toggle-open:focus-visible{color:var(--global-palette-highlight);}.mobile-navigation ul li{font-size:14px;}.mobile-navigation ul li a{padding-top:1em;padding-bottom:1em;}.mobile-navigation ul li > a, .mobile-navigation ul li.menu-item-has-children > .drawer-nav-drop-wrap{color:var(--global-palette8);}.mobile-navigation ul li.current-menu-item > a, .mobile-navigation ul li.current-menu-item.menu-item-has-children > .drawer-nav-drop-wrap{color:var(--global-palette-highlight);}.mobile-navigation ul li.menu-item-has-children .drawer-nav-drop-wrap, .mobile-navigation ul li:not(.menu-item-has-children) a{border-bottom:1px solid rgba(255,255,255,0.1);}.mobile-navigation:not(.drawer-navigation-parent-toggle-true) ul li.menu-item-has-children .drawer-nav-drop-wrap button{border-left:1px solid rgba(255,255,255,0.1);}#mobile-drawer .drawer-inner, #mobile-drawer.popup-drawer-layout-fullwidth.popup-drawer-animation-slice .pop-portion-bg, #mobile-drawer.popup-drawer-layout-fullwidth.popup-drawer-animation-slice.pop-animated.show-drawer .drawer-inner{background:var(--global-palette4);}#mobile-drawer .drawer-header .drawer-toggle{padding:0.6em 0.15em 0.6em 0.15em;font-size:24px;} /* Kadence Footer CSS */ .site-top-footer-inner-wrap{padding-top:30px;padding-bottom:30px;grid-column-gap:30px;grid-row-gap:30px;}.site-top-footer-inner-wrap .widget{margin-bottom:30px;}.site-top-footer-inner-wrap .site-footer-section:not(:last-child):after{right:calc(-30px / 2);}.site-bottom-footer-wrap .site-footer-row-container-inner{background:var(--global-palette9);}.site-bottom-footer-inner-wrap{padding-top:30px;padding-bottom:30px;grid-column-gap:30px;}.site-bottom-footer-inner-wrap .widget{margin-bottom:30px;}.site-bottom-footer-inner-wrap .site-footer-section:not(:last-child):after{right:calc(-30px / 2);} </style> <link rel='stylesheet' id='kadence-blocks-rowlayout-css' href='https://blog.latinotype.com/wp-content/plugins/kadence-blocks/dist/style-blocks-rowlayout.css?ver=3.3.7' media='all' /> <link rel='stylesheet' id='kadence-blocks-column-css' href='https://blog.latinotype.com/wp-content/plugins/kadence-blocks/dist/style-blocks-column.css?ver=3.3.7' media='all' /> <link rel='stylesheet' id='kadence-blocks-advancedgallery-css' href='https://blog.latinotype.com/wp-content/plugins/kadence-blocks/dist/style-blocks-advancedgallery.css?ver=3.3.7' media='all' /> <link rel='stylesheet' id='kadence-blocks-image-css' 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site-header-section site-header-section-right"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </header> <div id="inner-wrap" class="wrap kt-clear"> <link rel='stylesheet' id='kadence-content-css' href='https://blog.latinotype.com/wp-content/themes/kadence/assets/css/content.min.css?ver=1727587956' media='all' /> <div id="primary" class="content-area"> <div class="content-container site-container"> <main id="main" class="site-main" role="main"> <div class="content-wrap"> <div class="post-thumbnail article-post-thumbnail kadence-thumbnail-position-above kadence-thumbnail-ratio-inherit"> <div class="post-thumbnail-inner"> <img width="4000" height="2000" src="https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00.jpg" class="post-top-featured wp-post-image" alt="" decoding="async" srcset="https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Latino_Gothic_00.jpg 4000w, 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class="posted-by"><span class="meta-label">By</span><span class="author vcard"><a class="url fn n" href="https://latinotype.com">Latinotype</a></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2022-11-07T17:30:36-03:00">November 7, 2022</time><time class="updated" datetime="2022-12-30T11:38:48-03:00">December 30, 2022</time> </span> </div> </header> <div class="entry-content single-content"> <p class="magazine has-large-font-size" style="line-height:1.2"><strong><a href="https://latinogothic.latinotype.com">Latino Gothic</a>, everything you love about a classic gothic and everything you can ask for from a digital typeface</strong></p> <p>After two years of thorough and in-depth research, design and production work by the Latinotype team under the direction of Alfonso García, <em><a href="https://latinogothic.latinotype.com">Latino Gothic</a></em> arrives.</p> <div class="wp-block-kadence-rowlayout alignnone"><div id="kt-layout-id_a4bc8c-75" class="kt-row-layout-inner kt-layout-id_a4bc8c-75"><div class="kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row"> <div class="wp-block-kadence-column inner-column-1 kadence-column_18cc12-9c"><div class="kt-inside-inner-col"> <div class="wp-block-kadence-advancedgallery kb-gallery-wrap-id-_216e92-76"><ul class="kb-gallery-ul kb-gallery-type-masonry kb-masonry-init kb-gallery-id-_216e92-76 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none" data-item-selector=".kadence-blocks-gallery-item" data-image-filter="none" data-lightbox-caption="true" data-columns-xxl="1" data-columns-xl="1" data-columns-lg="1" data-columns-md="1" data-columns-sm="1" data-columns-xs="1"><li class="kadence-blocks-gallery-item"><div class="kadence-blocks-gallery-item-inner"><figure class="kb-gallery-figure kb-gallery-item-has-link kadence-blocks-gallery-item-has-caption"><a href="https://latinogothic.latinotype.com" class="kb-gallery-item-link" target="_blank" rel="noopener noreferrer"><div class="kb-gal-image-radius" style="max-width:2048px"><div class="kb-gallery-image-contain kadence-blocks-gallery-intrinsic" style="padding-bottom:50%"><img decoding="async" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00-2048x1024.png" width="2048" height="1024" alt="" data-full-image="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00.png" data-light-image="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00.png" data-id="225" data-link="https://blog.latinotype.com/latino-gothic/latino_gothic_00/" data-custom-link="https://latinogothic.latinotype.com" data-custom-link-target="_blank" data-sponsored="" class="wp-image-225" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00-2048x1024.png 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_00-1536x768.png 1536w" sizes="(max-width: 2048px) 100vw, 2048px" /></div><div class="kadence-blocks-gallery-item__caption">https://latinogothic.latinotype.com</div></div></a></figure></div></li></ul></div> </div></div> </div></div></div> <p>The genesis of <em><a href="https://latinogothic.latinotype.com">Latino Gothic</a></em> starts from the idea of finally bringing to the 21st century a typeface with the full presence of a centenary classic such as the <em>Franklin Gothic</em> and all the reliability, functionality and performance of a digital typeface of the latest generation.</p> <p>Warmth, clarity, cleanliness, legibility, forcefulness, variability and all the bright inspiration of the <em>gothic fonts</em>, with the super classic <em>Franklin Gothic</em> as a reference point. Latinotype collects and condenses this spirit and brings it to the present through <em><a href="https://latinogothic.latinotype.com">Latino Gothic</a></em>, a Latin touch with a lot of character for a centenary typographic style.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Latino Gothic" width="720" height="405" src="https://www.youtube.com/embed/1l2QGV-ExB0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> </div></figure> <p>The classic <em>Franklin Gothic</em> was designed by the legendary American type designer and engineer Morris Fuller Benton and published in 1905 by the American Type Founders (ATF), and it quickly became a huge success. Benton’s original design was limited to a single bold weight with the idea that it would work as a display for signage, advertising and press headlines. It has been 120 years since this classic typeface saw the light and in <a href="https://www.latinotype.com/" target="_blank" rel="noreferrer noopener">Latinotype</a> we considered the need to design a contemporary font perfectly adapted to the needs of the 21st century from that iconic model. The result is <em>Latino Gothic</em>. </p> <p><em>Latino Gothic</em> is a super family that offers a novel interpretation of the original design fully focused on the needs of 21st century visual communication. <em>Latino Gothic</em> is designed to meet the most varied communication needs thanks to its 5 widths and 9 weights, with their respective italics, and of course, thanks to its variable version, where you will have all the possible options in a single file. 90 different styles that make it the most versatile and complete <em>gothic</em> super family on the market.</p> <p>Thanks to the huge variety of options it offers, versatility is another of its hallmarks. During its long and meticulous creation process, we have carried out countless design tests. One of the most important and decisive ones is the test performed by the graphic designer of the Latinotype team to check its degree of usability when it’s still possible to make decisions that will affect the final result. After all, it will be the graphic designers who give life to <em>Latino Gothic</em> through their use decisions. </p> <p>Design decisions are made as a team and each member brings their vision from their field and their professional experience. This working method provides each typeface from the <a rel="noreferrer noopener" href="https://www.latinotype.com/" target="_blank">Latinotype</a> factory with the formal nuances, conceptual depth and technical performance of a precise, reliable and beautiful typographic product. </p> <div class="wp-block-kadence-rowlayout alignnone"><div id="kt-layout-id_14f54d-59" class="kt-row-layout-inner kt-layout-id_14f54d-59"><div class="kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row"> <div class="wp-block-kadence-column inner-column-1 kadence-column_d96fbf-fd"><div class="kt-inside-inner-col"> <figure class="wp-block-kadence-image kb-image_0de365-f3 size-2048x2048"><img loading="lazy" decoding="async" width="2048" height="1024" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_02-2048x1024.png" alt="" class="kb-img wp-image-227" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_02-2048x1024.png 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_02-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_02-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_02-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_02-1536x768.png 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px" /></figure> <figure class="wp-block-kadence-image kb-image_babcd8-2c size-2048x2048"><img loading="lazy" decoding="async" width="2048" height="1024" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_03-2048x1024.jpg" alt="" class="kb-img wp-image-228" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_03-2048x1024.jpg 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_03-300x150.jpg 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_03-1024x512.jpg 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_03-768x384.jpg 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_03-1536x768.jpg 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px" /></figure> </div></div> </div></div></div> <p><em>Latino Gothic</em> is undoubtedly a 21st century classic, <a rel="noreferrer noopener" href="https://www.latinotype.com/" target="_blank">Latinotype</a>’s tribute to the <em>Franklin Gothic</em>. But the classics were designed for 12 metal points. Nowadays, in the 21st century, the screens dominate the field of typography and the sizes in which typefaces are used, even in print media, are extremely varied. And the type designer who wants to bring functional typefaces to the market has to be aware of it. The features of <em>Latino Gothic</em> are designed for all possible sizes, in all weights and styles and, of course, in its variable version.</p> <div class="wp-block-kadence-rowlayout alignnone"><div id="kt-layout-id_558459-b0" class="kt-row-layout-inner kt-layout-id_558459-b0"><div class="kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row"> <div class="wp-block-kadence-column inner-column-1 kadence-column_ded409-fe"><div class="kt-inside-inner-col"> <figure class="wp-block-kadence-image kb-image_afb32e-e4 size-2048x2048"><img loading="lazy" decoding="async" width="2048" height="1024" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_01-2048x1024.png" alt="" class="kb-img wp-image-226" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_01-2048x1024.png 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_01-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_01-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_01-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_01-1536x768.png 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px" /></figure> </div></div> </div></div></div> <p>Optical corrections are one of the most delicate and meticulous design processes. Here comes into play the expertise and knowledge of the architecture of the letters of our typographical designers. During the design process of <em>Latino Gothic</em>, we have taken into account all the possible and varied circumstances that our typeface could experience. In today’s digital typographical environment, a typeface can appear in an extremely wide variety of sizes. Modulations between thick and thin strokes of the letters always pursue formal harmony whatever the size of the letter is.</p> <p>The limit we want to break is that of traditional typography and we try to expand it through the vision of graphic design. What are graphic designers looking for when choosing fonts? With that question in mind, we have built the <em>Latino Gothic </em>super family<em>. </em></p> <p>And for this reason, it possesses an enormous range of possibilities rarely seen until now in a typeface of its characteristics.</p> <div class="wp-block-kadence-rowlayout alignnone"><div id="kt-layout-id_05dfe0-fd" class="kt-row-layout-inner kt-layout-id_05dfe0-fd"><div class="kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row"> <div class="wp-block-kadence-column inner-column-1 kadence-column_04805a-f3"><div class="kt-inside-inner-col"> <figure class="wp-block-kadence-image kb-image_7740c7-62 size-2048x2048"><img loading="lazy" decoding="async" width="2048" height="1024" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_04-2048x1024.png" alt="" class="kb-img wp-image-229" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_04-2048x1024.png 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_04-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_04-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_04-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_04-1536x768.png 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px" /></figure> </div></div> </div></div></div> <p>Its classic and contemporary character at the same time, its technical performance and its high usability make <em>Latino Gothic</em> ideal for all kinds of design projects, from the most purely editorial ones, to branding, packaging or signage. Put it to the test, give it a chance to get everything out of it. Its 90 styles challenge the creativity of the boldest designer.</p> <div class="wp-block-kadence-rowlayout alignnone"><div id="kt-layout-id_896c4e-75" class="kt-row-layout-inner kt-layout-id_896c4e-75"><div class="kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row"> <div class="wp-block-kadence-column inner-column-1 kadence-column_782994-e1"><div class="kt-inside-inner-col"> <figure class="wp-block-kadence-image kb-image_485a3d-ac size-2048x2048"><img loading="lazy" decoding="async" width="2048" height="1024" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_05-2048x1024.jpg" alt="" class="kb-img wp-image-230" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_05-2048x1024.jpg 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_05-300x150.jpg 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_05-1024x512.jpg 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_05-768x384.jpg 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_05-1536x768.jpg 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px" /></figure> <figure class="wp-block-kadence-image kb-image_c56074-d5 size-2048x2048"><img loading="lazy" decoding="async" width="2048" height="1024" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_06-2048x1024.jpg" alt="" class="kb-img wp-image-222" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_06-2048x1024.jpg 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_06-300x150.jpg 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_06-1024x512.jpg 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_06-768x384.jpg 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_06-1536x768.jpg 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px" /></figure> <figure class="wp-block-kadence-image kb-image_ce0f3b-f1 size-2048x2048"><img loading="lazy" decoding="async" width="2048" height="1024" src="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_07-2048x1024.jpg" alt="" class="kb-img wp-image-223" srcset="https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_07-2048x1024.jpg 2048w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_07-300x150.jpg 300w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_07-1024x512.jpg 1024w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_07-768x384.jpg 768w, https://blog.latinotype.com/wp-content/uploads/2022/11/Latino_Gothic_07-1536x768.jpg 1536w" sizes="auto, (max-width: 2048px) 100vw, 2048px" /></figure> </div></div> </div></div></div> <div 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href="https://blog.latinotype.com/baloise/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Baloise" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/03/Full_Baloise_00-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/baloise/" rel="bookmark">Baloise</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2023-03-24T10:22:34-03:00">March 24, 2023</time><time class="updated" datetime="2023-03-29T14:51:02-03:00">March 29, 2023</time> </span> </div> </header> <div class="entry-summary"> <p>How to express rigor and confidence through a typeface which is at the same time pleasant and contemporary?</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/baloise/" class="post-more-link"> Read More<span class="screen-reader-text"> Baloise</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path 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srcset="https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/11/Full_Ltt_Recoleta_00-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/ltt-recoleta/" rel="bookmark">Ltt Recoleta</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2023-11-23T08:46:57-03:00">November 23, 2023</time><time class="updated" datetime="2024-06-27T13:06:53-04:00">June 27, 2024</time> </span> </div> </header> <div class="entry-summary"> <p>The secret of the success of Recoleta is the abundance of sensations it conveys. We could create an extensive list of adjectives seeking to capture its manifold essence. There is a Recoleta for each person, with a unique and special meaning, just like it happens with those great songs that have captivated multiple generations and remain as fresh and surprising as the first day.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/ltt-recoleta/" class="post-more-link"> Read More<span class="screen-reader-text"> Ltt Recoleta</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-402 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/zoom/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Zoom" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2023/07/Full_Zoom_00-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/zoom/" rel="bookmark">Zoom</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2023-07-03T12:45:37-04:00">July 3, 2023</time><time class="updated" datetime="2024-02-28T09:46:53-03:00">February 28, 2024</time> </span> </div> </header> <div class="entry-summary"> <p>Together with the Zoom design team, we have designed Happy Display, an organic neogrotesque font that synthesizes the joy of communication.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/zoom/" class="post-more-link"> Read More<span class="screen-reader-text"> Zoom</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-611 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/mangueira-and-ultragaz/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Mangueira and Ultragaz" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2024/02/Full_Ultragaz_00_SM-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/mangueira-and-ultragaz/" rel="bookmark">Mangueira and Ultragaz</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-02-28T10:26:04-03:00">February 28, 2024</time><time class="updated" datetime="2024-03-14T09:45:16-03:00">March 14, 2024</time> </span> </div> </header> <div class="entry-summary"> <p>Typography that serves as a vehicle to communicate the values of a great brand.<br /> With eighty years of history, Ultragaz has been the most popular domestic gas distribution company in Brazil for decades, with millions of customers across the country.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/mangueira-and-ultragaz/" class="post-more-link"> Read More<span class="screen-reader-text"> Mangueira and Ultragaz</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 0-0.5-0.219-0.5-0.5v-3c0-0.281 0.219-0.5 0.5-0.5h19.5v-3.5c0-0.203 0.109-0.375 0.297-0.453s0.391-0.047 0.547 0.078l6 5.469c0.094 0.094 0.156 0.219 0.156 0.359v0z"></path> </svg></span> </a> </p> </div> </footer> </div> </article> </div><div class="carousel-item splide__slide"> <article class="entry content-bg loop-entry post-655 post type-post status-publish format-standard has-post-thumbnail hentry category-article"> <a class="post-thumbnail kadence-thumbnail-ratio-inherit" href="https://blog.latinotype.com/atos-biennale/"> <div class="post-thumbnail-inner"> <img width="768" height="384" src="https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-768x384.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Atos chooses Biennale" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-768x384.png 768w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-300x150.png 300w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-1024x512.png 1024w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-1536x768.png 1536w, https://blog.latinotype.com/wp-content/uploads/2024/06/00_Full_Atos-2048x1024.png 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/atos-biennale/" rel="bookmark">Atos chooses Biennale</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2024-07-08T05:00:00-04:00">July 8, 2024</time><time class="updated" datetime="2024-07-10T12:52:03-04:00">July 10, 2024</time> </span> </div> </header> <div class="entry-summary"> <p>Atos, a digital services company present in 70 countries, Official IT partner of UEFA EURO 2024™ and Olympic Games Paris 2024, has selected the Biennale font by Latinotype to strengthen its brand identity.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/atos-biennale/" class="post-more-link"> Read More<span class="screen-reader-text"> Atos chooses Biennale</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" 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alt="Canturiana" decoding="async" loading="lazy" srcset="https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Canturiana_00-768x384.jpg 768w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Canturiana_00-300x150.jpg 300w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Canturiana_00-1024x512.jpg 1024w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Canturiana_00-1536x768.jpg 1536w, https://blog.latinotype.com/wp-content/uploads/2022/12/Full_Canturiana_00-2048x1024.jpg 2048w" sizes="auto, (max-width: 768px) 100vw, 768px" /> </div> </a> <div class="entry-content-wrap"> <header class="entry-header"> <h3 class="entry-title"><a href="https://blog.latinotype.com/canturiana/" rel="bookmark">Canturiana</a></h3><div class="entry-meta entry-meta-divider-dot"> <span class="posted-by"><span class="author vcard"><span class="fn n">Latinotype</span></span></span> <span class="posted-on"> <time class="entry-date published" datetime="2022-12-12T17:55:00-03:00">December 12, 2022</time><time class="updated" datetime="2023-11-22T12:14:51-03:00">November 22, 2023</time> </span> </div> </header> <div class="entry-summary"> <p>According to the Dictionary of the Spanish Royal Academy, “canturia” is the exercise of singing, and a way of singing musical compositions.</p> </div> <footer class="entry-footer"> <div class="entry-actions"> <p class="more-link-wrap"> <a href="https://blog.latinotype.com/canturiana/" class="post-more-link"> Read More<span class="screen-reader-text"> Canturiana</span><span class="kadence-svg-iconset svg-baseline"><svg aria-hidden="true" class="kadence-svg-icon kadence-arrow-right-alt-svg" fill="currentColor" version="1.1" xmlns="http://www.w3.org/2000/svg" width="27" height="28" viewBox="0 0 27 28"><title>Continue</title><path d="M27 13.953c0 0.141-0.063 0.281-0.156 0.375l-6 5.531c-0.156 0.141-0.359 0.172-0.547 0.094-0.172-0.078-0.297-0.25-0.297-0.453v-3.5h-19.5c-0.281 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