Destination BC | BC Tourism Research & Insights

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Tourism" data-title="Tackling Tariffs: Strengthening Global Connections through Tourism" data-subtitle=""> <picture> <source media="(min-width: 1200px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/86236-PowerPoint-2400px-1920x930.jpg"> <source media="(min-width: 769px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/86236-PowerPoint-2400px-1200x930.jpg"> <source media="(min-width: 375px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/86236-PowerPoint-2400px-768x900.jpg"> <source media="(max-width: 374px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/86236-PowerPoint-2400px-375x500.jpg"> <img src="https://www.destinationbc.ca/content/uploads/2025/03/86236-PowerPoint-2400px-1920x930.jpg" alt="" class=""> </picture> <div class="c-slider__content"> <h1 class="c-slider__title">Tackling Tariffs: Strengthening Global Connections through Tourism</h1> <p class="c-slider__subtitle">Each year, BC welcomes visitors from around the globe and remains committed to building a better world through tourism, while staying responsive to evolving trends to ensure BC is a place where everyone feels welcome and included.</p> <a href="https://www.destinationbc.ca/tackling-tariffs/" target="_blank" class="c-slider__link">Learn More</a> </div> </div> <div class="c-slider__slide accessible_hero" title="Tourism Week 2025 Toolkit and Resources" data-title="Tourism Week 2025 Toolkit and Resources" data-subtitle=""> <picture> <source media="(min-width: 1200px)" srcset="https://www.destinationbc.ca/content/uploads/2025/04/29399_Web-1200px-1920x930.jpg"> <source media="(min-width: 769px)" srcset="https://www.destinationbc.ca/content/uploads/2025/04/29399_Web-1200px-1200x930.jpg"> <source media="(min-width: 375px)" srcset="https://www.destinationbc.ca/content/uploads/2025/04/29399_Web-1200px-768x800.jpg"> <source media="(max-width: 374px)" srcset="https://www.destinationbc.ca/content/uploads/2025/04/29399_Web-1200px-375x500.jpg"> <img src="https://www.destinationbc.ca/content/uploads/2025/04/29399_Web-1200px-1920x930.jpg" alt="" class=""> </picture> <div class="c-slider__content"> <h1 class="c-slider__title">Tourism Week 2025 Toolkit and Resources</h1> <p class="c-slider__subtitle">Get ready for Tourism Week 2025, taking place April 7 to 11, with the new BC Tourism Week Toolkit, created by Destination BC and TIABC for BC’s tourism industry, featuring social media graphics, key messages, fast facts, and ideas to help you celebrate tourism in your community.</p> <a href="https://www.destinationbc.ca/news/tourism-week-2025-toolkit-and-resources/" target="_blank" class="c-slider__link">Learn More</a> </div> </div> <div class="c-slider__slide accessible_hero" title="Celebrating Excellence: 2025 BC Tourism Industry Award Winners Announced" data-title="Celebrating Excellence: 2025 BC Tourism Industry Award Winners Announced" data-subtitle=""> <picture> <source media="(min-width: 1200px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/BCTIC_2025_Thursday_Awards_VisionPhoto_014_Web-1920x930.jpg"> <source media="(min-width: 769px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/BCTIC_2025_Thursday_Awards_VisionPhoto_014_Web-1200x930.jpg"> <source media="(min-width: 375px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/BCTIC_2025_Thursday_Awards_VisionPhoto_014_Web-768x900.jpg"> <source media="(max-width: 374px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/BCTIC_2025_Thursday_Awards_VisionPhoto_014_Web-375x500.jpg"> <img src="https://www.destinationbc.ca/content/uploads/2025/03/BCTIC_2025_Thursday_Awards_VisionPhoto_014_Web-1920x930.jpg" alt="" class=""> </picture> <div class="c-slider__content"> <h1 class="c-slider__title">Celebrating Excellence: 2025 BC Tourism Industry Award Winners Announced</h1> <p class="c-slider__subtitle">Congratulations to all the winners and finalists of the 2025 BC Tourism Industry Awards! These awards celebrate the people, businesses, and organizations making a meaningful impact across BC’s tourism industry.</p> <a href="https://www.destinationbc.ca/news/2025-bc-tourism-industry-awards-winners-announced/" target="_blank" class="c-slider__link">Learn More</a> </div> </div> <div class="c-slider__slide accessible_hero" title="Destination BC Releases 2024 BC Resident Perceptions of Tourism Survey Findings" data-title="Destination BC Releases 2024 BC Resident Perceptions of Tourism" data-subtitle=""> <picture> <source media="(min-width: 1200px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/218605-PowerPoint-2400px-1920x930.jpg"> <source media="(min-width: 769px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/218605-PowerPoint-2400px-1200x930.jpg"> <source media="(min-width: 375px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/218605-PowerPoint-2400px-768x700.jpg"> <source media="(max-width: 374px)" srcset="https://www.destinationbc.ca/content/uploads/2025/03/218605-PowerPoint-2400px-375x500.jpg"> <img src="https://www.destinationbc.ca/content/uploads/2025/03/218605-PowerPoint-2400px-1920x930.jpg" alt="" class=""> </picture> <div class="c-slider__content"> <h1 class="c-slider__title">Destination BC Releases 2024 BC Resident Perceptions of Tourism Survey Findings</h1> <p class="c-slider__subtitle">Discover key insights on how residents view the economic, social, environmental, and Indigenous impacts of tourism at the provincial, regional, and local community levels.</p> <a href="https://www.destinationbc.ca/research-insights/type/resident-research/" target="_blank" class="c-slider__link">Learn More</a> </div> </div> </div> <script> window._verb = window._verb || {}; window._verb.contentType = 'Pages'; window._verb.contentName = 'Home'; </script> <div class="container container--md u-padding-sm-vertical"> <div class="row s-content align-items-center"> <div class="col-12 col-12 col-lg-7 order-1"> <p class="text-large">Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry.</p> <p>Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences.</p> <p>We work collaboratively with industry, regional, community, and Indigenous partners.</p> </div> <div class="col-12 col-lg-5 order-2 c-featured-content mt-5 mt-lg-0"> <img src="https://www.destinationbc.ca/content/uploads/2023/02/119063_Web-1200px-1024x683.jpg" alt="" class="content-image"> <div class="content-image-caption">Chilko River - Destination BC/Yuri Choufour</div> </div> </div> </div> <div class="container container--md u-padding-sm-vertical"> <div class="row s-content align-items-center"> <div class="col-12 col-12 col-md order-1"> <p>In late February 2023, Destination BC launched a new 2023-2025 corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It outlines our new path for success and provides clarity about the choices we will make over the next three years, and beyond. The strategy outlines our intention to focus on the following levers, to improve BC’s competitiveness and improve the quality of life for people living in British Columbia through tourism over the long term.</p> <p>• Compelling Reasons to Explore BC<br /> • A Globally Competitive Tourism Ecosystem<br /> • Respectful Growth of Indigenous Tourism</p> <p>Learn more about the 2023-2025 corporate strategy, <a href="https://www.destinationbc.ca/strategic-approach/corporate-strategy/" target="_blank" rel="noopener">here</a>.</p> </div> </div> </div> <section class="container-fluid container-fluid--full u-bg-cover u-padding-lg-vertical u-bg-gradient-to-left-black c-content " style="background-image: url(https://www.destinationbc.ca/content/uploads/2018/02/home-3-1920x640.jpg);"> <div class="offset-xl-6 offset-lg-5 col-xl-4 col-lg-6 s-content u-txt-white"> <h2 class="u-txt-white">Explore our Learning Centre</h2> <p><span style="color: #ffffff;">Open 24/7, access free resources and tools, 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data-cards-layout="{"acf_fc_layout":"cards","title":"How to Work With Us","title_position":"left","title_size":"h3","text_colour":"darker-grey","view_all_link":{"display":true,"text":"View All","link":"https:\/\/www.destinationbc.ca\/what-we-do\/","custom_link":"","add_custom_link":false},"intro_text":"","section_id":"","card_source":"content","display_type":"grid","columns":"4","cards_per_page":"4","add_padding":false,"padding":false,"content":[{"ImageClass":"Timber\\Image","PostClass":"Timber\\Post","TermClass":"Timber\\Term","object_type":"post","custom":{"_edit_lock":"1709588310:41","_edit_last":"1","_thumbnail_id":"2213","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"hero_type":"image","_hero_type":"field_5a78a3d5ef7b0","customize_hero_title":"0","_customize_hero_title":"field_5a8c3cd464214","caption":"Nimpo Lake | Kari Medig","_caption":"field_5ab3b25028525","icon":"2357","_icon":"field_5a86e380aeaca","card_title":"","_card_title":"field_5a86e3eaaeacc","excerpt":"In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.","_excerpt":"field_5a86e3b9aeacb","add_sidebar_navigation":"1","_add_sidebar_navigation":"field_5a8c5ca7db662","layout_page_layout":["image_centre_content","basic_content"],"_layout_page_layout":"field_5a7338b6ad4b5","layout":"","_layout":"field_5a8c5e2adb663","page_layout":["cards"],"_page_layout":"field_5a7338b6ad4b5","email_subscribe_display":"1","_email_subscribe_display":"field_5a843886d9fbe","email_subscribe_small_text":"Subscribe to <i>Directions<\/i>, Destination BC\u2019s e-newsletter, for the latest news and program updates.","_email_subscribe_small_text":"field_5a8438ced9fc0","email_subscribe_large_text":"Receive updates, research and news you can use.","_email_subscribe_large_text":"field_5a84390bd9fc1","email_subscribe_background_image":"","_email_subscribe_background_image":"field_5a843c1afb921","layout_page_layout_0_heading_text":"","_layout_page_layout_0_heading_text":"field_5a833d9537f3a","layout_page_layout_0_heading_type":"h1","_layout_page_layout_0_heading_type":"field_5a833da337f3b","layout_page_layout_0_button_type":"internal","_layout_page_layout_0_button_type":"field_5a830e5179008","layout_page_layout_0_button_style":"blue","_layout_page_layout_0_button_style":"field_5a830e8179009","layout_page_layout_0_button_text":"","_layout_page_layout_0_button_text":"field_5a830ed07900a","layout_page_layout_0_page_link":"","_layout_page_layout_0_page_link":"field_5a830ee47900b","layout_page_layout_0_background_image":"831","_layout_page_layout_0_background_image":"field_5aaaa83617adc","layout_page_layout_0_title":"","_layout_page_layout_0_title":"field_5aaaa84e17add","layout_page_layout_0_content":"<p style=\"text-align: center;\"><em>Globally, British Columbia is raved about for its abundance of exceptional experiences. BC\u2019s Tourism Industry is enabled to be innovative and help create powerful travel memories<\/em><\/p>","_layout_page_layout_0_content":"field_5aaaa85d17ade","layout_page_layout_0_caption":"Nimpo Lake | Kari Medig","_layout_page_layout_0_caption":"field_5ab3a3bd2471d","layout_page_layout_1_heading_text":"","_layout_page_layout_1_heading_text":"field_5a833d9537f3a","layout_page_layout_1_heading_type":"h1","_layout_page_layout_1_heading_type":"field_5a833da337f3b","layout_page_layout_1_button_type":"internal","_layout_page_layout_1_button_type":"field_5a830e5179008","layout_page_layout_1_button_style":"blue","_layout_page_layout_1_button_style":"field_5a830e8179009","layout_page_layout_1_button_text":"","_layout_page_layout_1_button_text":"field_5a830ed07900a","layout_page_layout_1_page_link":"","_layout_page_layout_1_page_link":"field_5a830ee47900b","_oembed_8a247f4f65f864d2c93e45497f1863b4":"<blockquote class=\"wp-embedded-content\" data-secret=\"tRI0XtvomW\"><a href=\"http:\/\/www.destinationbc.ca\/what-we-do\/destination-management\/\">Destination Management<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"http:\/\/www.destinationbc.ca\/what-we-do\/destination-management\/embed\/#?secret=tRI0XtvomW\" data-secret=\"tRI0XtvomW\" width=\"555\" height=\"313\" title=\"&#8220;Destination Management&#8221; &#8212; DBC Corporate\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","_oembed_time_8a247f4f65f864d2c93e45497f1863b4":"1528661839","layout_page_layout_0_align_title":"left","_layout_page_layout_0_align_title":"field_5b327e02b6a94","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"0","_show_category":"field_5b62f7a5320f0","content_category":"cat1","_content_category":"field_5b6079509a550","show_subcategory":"0","_show_subcategory":"field_5b62f7a3320ef","content_subcategory":"subcat1","_content_subcategory":"field_5b6079bb9a551","add_map_background":"0","_add_map_background":"field_5b5b17f88dcee","background_map":"cariboocoast","_background_map":"field_5b5b18158dcef","page_layout_2_view_all_link_display":"0","_page_layout_2_view_all_link_display":"field_5a8daeb9884ff","page_layout_2_view_all_link_add_custom_link":"0","_page_layout_2_view_all_link_add_custom_link":"field_5b52317c3039a","page_layout_1_view_all_link_display":"0","_page_layout_1_view_all_link_display":"field_5a8daeb9884ff","page_layout_1_view_all_link_add_custom_link":"0","_page_layout_1_view_all_link_add_custom_link":"field_5b52317c3039a","layout_page_layout_1_add_padding":"0","_layout_page_layout_1_add_padding":"field_5aafaf6bd56c0","layout_page_layout_1_width":"0","_layout_page_layout_1_width":"field_5aba528da9f00","layout_page_layout_1_add_featured_content":"0","_layout_page_layout_1_add_featured_content":"field_5aabf17a853f5","layout_page_layout_1_add_sharing":"0","_layout_page_layout_1_add_sharing":"field_5abcddba4b814","layout_page_layout_1_content":"<strong>Destination BC\u2019s Destination Management team employs a combination of strategic planning, industry learning, cooperative programming, and visitor services, to support a strong and competitive future for BC's tourism industry, improve the guest experience, and strengthen BC\u2019s worldwide reputation as a destination of choice.<\/strong>\r\n\r\nThe team includes experts in destination and industry development, cooperative destination marketing, and visitor services. We work in collaboration with other parts of government, communities, destination management organizations, sectors, and operators to enhance the global competitiveness BC's travel experiences. Our destination management strategy is focused on supporting the Destination BC\u2019s Corporate Strategy by:\r\n<ul>\r\n \t<li>Creating remarkable visitor experiences to secure the highest net promoter score in North America<\/li>\r\n \t<li>Increasing the economic, social, and environmental benefits of tourism throughout BC, to ensure the industry is widely regarded as a high-value contributor to the economy, and social and cultural fabric of the province.<\/li>\r\n<\/ul>\r\nWe know that deep, collaborative partnerships with a network of operators, regions, communities, and industry partners across Canada will enhance the strength of the tourism industry in BC.\r\n\r\nAs an industry, we\u2019re strongest together. To be successful, we need to engage our broader communities and grow together. That is why Destination BC\u2019s Destination Management Plan concentrates on three pillars\u2014mobilize, empower, and transform\u2014as powerful building blocks to take our industry to the next level, together.\r\n<p style=\"text-align: center;\"><img class=\"alignnone wp-image-5261 size-full\" src=\"https:\/\/www.destinationbc.ca\/content\/uploads\/2018\/12\/DestinationManagementPillars_Centered_PROOF1.png\" alt=\"\" width=\"700\" height=\"300\" \/><\/p>","_layout_page_layout_1_content":"field_5a7338d2ad4b7","page_layout_0_title":"Learn More","_page_layout_0_title":"field_5a85c304dfa0d","page_layout_0_title_position":"center","_page_layout_0_title_position":"field_5ab10890d81a5","page_layout_0_view_all_link_display":"0","_page_layout_0_view_all_link_display":"field_5a8daeb9884ff","page_layout_0_view_all_link_add_custom_link":"0","_page_layout_0_view_all_link_add_custom_link":"field_5b52317c3039a","page_layout_0_view_all_link":"","_page_layout_0_view_all_link":"field_5a85cabc28baf","page_layout_0_intro_text":"","_page_layout_0_intro_text":"field_5a85c788dfa10","page_layout_0_card_source":"content","_page_layout_0_card_source":"field_5a8f1328ad78a","page_layout_0_display_type":"grid","_page_layout_0_display_type":"field_5a960a6f75c3f","page_layout_0_columns":"4","_page_layout_0_columns":"field_5a85c369dfa0e","page_layout_0_content":["1888","1890","1892","1894","1315","2060","8247"],"_page_layout_0_content":"field_5a85c495dfa0f","page_layout_0_display_image":"icon","_page_layout_0_display_image":"field_5a8db21a633f5","page_layout_0_display_category":"0","_page_layout_0_display_category":"field_5aa28d1c6f933","page_layout_0_display_excerpts":"0","_page_layout_0_display_excerpts":"field_5b1fb0fe51a20","page_layout_0_featured_story":"","_page_layout_0_featured_story":"field_5b30ceee8a834","page_layout_0_background_colour":"light-grey","_page_layout_0_background_colour":"field_5a956fc56af8a","page_layout_0_background_display_image":"0","_page_layout_0_background_display_image":"field_5a956c2ec04ae","enable_covid_menu":"0","_enable_covid_menu":"field_5e860d47088da","layout_page_layout_0_section_id":"","_layout_page_layout_0_section_id":"field_5fd3bb164ddcd","layout_page_layout_1_section_id":"","_layout_page_layout_1_section_id":"field_5fd3bb6b4ddde","page_layout_0_section_id":"","_page_layout_0_section_id":"field_5fd3bb4d4ddd8","_aioseop_description":"Learn more about our destination management programs, which consist of three core strategies that brings our industry together, and makes it stronger.","_aioseop_title":"Destination Mangement ","page_layout_0_title_size":"h3","_page_layout_0_title_size":"field_621f66f2d0284","page_layout_0_text_colour":"darker-grey","_page_layout_0_text_colour":"field_621e3c31e27cb","page_layout_0_add_padding":"0","_page_layout_0_add_padding":"field_63064fe4814d1","_aioseo_title":[null],"_aioseo_description":"Learn more about our destination management programs, which consist of three core strategies that brings our industry together, and makes it stronger.","_aioseo_keywords":"","_aioseo_og_title":"","_aioseo_og_description":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_twitter_title":[null],"_aioseo_twitter_description":[null]},"id":1875,"ID":1875,"post_author":"1","post_content":"","post_date":"2018-05-23 18:24:52","post_excerpt":"","post_parent":31,"post_status":"publish","post_title":"Destination Management","post_type":"page","slug":"destination-management","_edit_lock":"1709588310:41","_edit_last":"1","_thumbnail_id":"2213","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"hero_type":"image","_hero_type":"field_5a78a3d5ef7b0","customize_hero_title":"0","_customize_hero_title":"field_5a8c3cd464214","caption":"Nimpo Lake | Kari Medig","_caption":"field_5ab3b25028525","icon":"2357","_icon":"field_5a86e380aeaca","card_title":"","_card_title":"field_5a86e3eaaeacc","excerpt":"In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.","_excerpt":"field_5a86e3b9aeacb","add_sidebar_navigation":"1","_add_sidebar_navigation":"field_5a8c5ca7db662","layout_page_layout":["image_centre_content","basic_content"],"_layout_page_layout":"field_5a7338b6ad4b5","layout":"","_layout":"field_5a8c5e2adb663","page_layout":["cards"],"_page_layout":"field_5a7338b6ad4b5","email_subscribe_display":"1","_email_subscribe_display":"field_5a843886d9fbe","email_subscribe_small_text":"Subscribe to <i>Directions<\/i>, Destination BC\u2019s e-newsletter, for the latest news and program updates.","_email_subscribe_small_text":"field_5a8438ced9fc0","email_subscribe_large_text":"Receive updates, research and news you can use.","_email_subscribe_large_text":"field_5a84390bd9fc1","email_subscribe_background_image":"","_email_subscribe_background_image":"field_5a843c1afb921","layout_page_layout_0_heading_text":"","_layout_page_layout_0_heading_text":"field_5a833d9537f3a","layout_page_layout_0_heading_type":"h1","_layout_page_layout_0_heading_type":"field_5a833da337f3b","layout_page_layout_0_button_type":"internal","_layout_page_layout_0_button_type":"field_5a830e5179008","layout_page_layout_0_button_style":"blue","_layout_page_layout_0_button_style":"field_5a830e8179009","layout_page_layout_0_button_text":"","_layout_page_layout_0_button_text":"field_5a830ed07900a","layout_page_layout_0_page_link":"","_layout_page_layout_0_page_link":"field_5a830ee47900b","layout_page_layout_0_background_image":"831","_layout_page_layout_0_background_image":"field_5aaaa83617adc","layout_page_layout_0_title":"","_layout_page_layout_0_title":"field_5aaaa84e17add","layout_page_layout_0_content":"<p style=\"text-align: center;\"><em>Globally, British Columbia is raved about for its abundance of exceptional experiences. BC\u2019s Tourism Industry is enabled to be innovative and help create powerful travel memories<\/em><\/p>","_layout_page_layout_0_content":"field_5aaaa85d17ade","layout_page_layout_0_caption":"Nimpo Lake | Kari Medig","_layout_page_layout_0_caption":"field_5ab3a3bd2471d","layout_page_layout_1_heading_text":"","_layout_page_layout_1_heading_text":"field_5a833d9537f3a","layout_page_layout_1_heading_type":"h1","_layout_page_layout_1_heading_type":"field_5a833da337f3b","layout_page_layout_1_button_type":"internal","_layout_page_layout_1_button_type":"field_5a830e5179008","layout_page_layout_1_button_style":"blue","_layout_page_layout_1_button_style":"field_5a830e8179009","layout_page_layout_1_button_text":"","_layout_page_layout_1_button_text":"field_5a830ed07900a","layout_page_layout_1_page_link":"","_layout_page_layout_1_page_link":"field_5a830ee47900b","_oembed_8a247f4f65f864d2c93e45497f1863b4":"<blockquote class=\"wp-embedded-content\" data-secret=\"tRI0XtvomW\"><a href=\"http:\/\/www.destinationbc.ca\/what-we-do\/destination-management\/\">Destination Management<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"http:\/\/www.destinationbc.ca\/what-we-do\/destination-management\/embed\/#?secret=tRI0XtvomW\" data-secret=\"tRI0XtvomW\" width=\"555\" height=\"313\" title=\"&#8220;Destination Management&#8221; &#8212; DBC Corporate\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","_oembed_time_8a247f4f65f864d2c93e45497f1863b4":"1528661839","layout_page_layout_0_align_title":"left","_layout_page_layout_0_align_title":"field_5b327e02b6a94","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"0","_show_category":"field_5b62f7a5320f0","content_category":"cat1","_content_category":"field_5b6079509a550","show_subcategory":"0","_show_subcategory":"field_5b62f7a3320ef","content_subcategory":"subcat1","_content_subcategory":"field_5b6079bb9a551","add_map_background":"0","_add_map_background":"field_5b5b17f88dcee","background_map":"cariboocoast","_background_map":"field_5b5b18158dcef","page_layout_2_view_all_link_display":"0","_page_layout_2_view_all_link_display":"field_5a8daeb9884ff","page_layout_2_view_all_link_add_custom_link":"0","_page_layout_2_view_all_link_add_custom_link":"field_5b52317c3039a","page_layout_1_view_all_link_display":"0","_page_layout_1_view_all_link_display":"field_5a8daeb9884ff","page_layout_1_view_all_link_add_custom_link":"0","_page_layout_1_view_all_link_add_custom_link":"field_5b52317c3039a","layout_page_layout_1_add_padding":"0","_layout_page_layout_1_add_padding":"field_5aafaf6bd56c0","layout_page_layout_1_width":"0","_layout_page_layout_1_width":"field_5aba528da9f00","layout_page_layout_1_add_featured_content":"0","_layout_page_layout_1_add_featured_content":"field_5aabf17a853f5","layout_page_layout_1_add_sharing":"0","_layout_page_layout_1_add_sharing":"field_5abcddba4b814","layout_page_layout_1_content":"<strong>Destination BC\u2019s Destination Management team employs a combination of strategic planning, industry learning, cooperative programming, and visitor services, to support a strong and competitive future for BC's tourism industry, improve the guest experience, and strengthen BC\u2019s worldwide reputation as a destination of choice.<\/strong>\r\n\r\nThe team includes experts in destination and industry development, cooperative destination marketing, and visitor services. We work in collaboration with other parts of government, communities, destination management organizations, sectors, and operators to enhance the global competitiveness BC's travel experiences. Our destination management strategy is focused on supporting the Destination BC\u2019s Corporate Strategy by:\r\n<ul>\r\n \t<li>Creating remarkable visitor experiences to secure the highest net promoter score in North America<\/li>\r\n \t<li>Increasing the economic, social, and environmental benefits of tourism throughout BC, to ensure the industry is widely regarded as a high-value contributor to the economy, and social and cultural fabric of the province.<\/li>\r\n<\/ul>\r\nWe know that deep, collaborative partnerships with a network of operators, regions, communities, and industry partners across Canada will enhance the strength of the tourism industry in BC.\r\n\r\nAs an industry, we\u2019re strongest together. To be successful, we need to engage our broader communities and grow together. That is why Destination BC\u2019s Destination Management Plan concentrates on three pillars\u2014mobilize, empower, and transform\u2014as powerful building blocks to take our industry to the next level, together.\r\n<p style=\"text-align: center;\"><img class=\"alignnone wp-image-5261 size-full\" src=\"https:\/\/www.destinationbc.ca\/content\/uploads\/2018\/12\/DestinationManagementPillars_Centered_PROOF1.png\" alt=\"\" width=\"700\" height=\"300\" \/><\/p>","_layout_page_layout_1_content":"field_5a7338d2ad4b7","page_layout_0_title":"Learn More","_page_layout_0_title":"field_5a85c304dfa0d","page_layout_0_title_position":"center","_page_layout_0_title_position":"field_5ab10890d81a5","page_layout_0_view_all_link_display":"0","_page_layout_0_view_all_link_display":"field_5a8daeb9884ff","page_layout_0_view_all_link_add_custom_link":"0","_page_layout_0_view_all_link_add_custom_link":"field_5b52317c3039a","page_layout_0_view_all_link":"","_page_layout_0_view_all_link":"field_5a85cabc28baf","page_layout_0_intro_text":"","_page_layout_0_intro_text":"field_5a85c788dfa10","page_layout_0_card_source":"content","_page_layout_0_card_source":"field_5a8f1328ad78a","page_layout_0_display_type":"grid","_page_layout_0_display_type":"field_5a960a6f75c3f","page_layout_0_columns":"4","_page_layout_0_columns":"field_5a85c369dfa0e","page_layout_0_content":["1888","1890","1892","1894","1315","2060","8247"],"_page_layout_0_content":"field_5a85c495dfa0f","page_layout_0_display_image":"icon","_page_layout_0_display_image":"field_5a8db21a633f5","page_layout_0_display_category":"0","_page_layout_0_display_category":"field_5aa28d1c6f933","page_layout_0_display_excerpts":"0","_page_layout_0_display_excerpts":"field_5b1fb0fe51a20","page_layout_0_featured_story":"","_page_layout_0_featured_story":"field_5b30ceee8a834","page_layout_0_background_colour":"light-grey","_page_layout_0_background_colour":"field_5a956fc56af8a","page_layout_0_background_display_image":"0","_page_layout_0_background_display_image":"field_5a956c2ec04ae","enable_covid_menu":"0","_enable_covid_menu":"field_5e860d47088da","layout_page_layout_0_section_id":"","_layout_page_layout_0_section_id":"field_5fd3bb164ddcd","layout_page_layout_1_section_id":"","_layout_page_layout_1_section_id":"field_5fd3bb6b4ddde","page_layout_0_section_id":"","_page_layout_0_section_id":"field_5fd3bb4d4ddd8","_aioseop_description":"Learn more about our destination management programs, which consist of three core strategies that brings our industry together, and makes it stronger.","_aioseop_title":"Destination Mangement ","page_layout_0_title_size":"h3","_page_layout_0_title_size":"field_621f66f2d0284","page_layout_0_text_colour":"darker-grey","_page_layout_0_text_colour":"field_621e3c31e27cb","page_layout_0_add_padding":"0","_page_layout_0_add_padding":"field_63064fe4814d1","_aioseo_title":[null],"_aioseo_description":"Learn more about our destination management programs, which consist of three core strategies that brings our industry together, and makes it stronger.","_aioseo_keywords":"","_aioseo_og_title":"","_aioseo_og_description":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_twitter_title":[null],"_aioseo_twitter_description":[null],"post_date_gmt":"2018-05-23 18:24:52","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"destination-management","to_ping":"","pinged":"","post_modified":"2022-11-28 18:27:18","post_modified_gmt":"2022-11-28 18:27:18","post_content_filtered":"","guid":"http:\/\/www.destinationbc.ca\/?page_id=1875","menu_order":0,"post_mime_type":"","comment_count":"0","filter":"raw","status":"publish"},{"ImageClass":"Timber\\Image","PostClass":"Timber\\Post","TermClass":"Timber\\Term","object_type":"post","custom":{"_edit_lock":"1738197638:13","_edit_last":"13","_thumbnail_id":"5297","hero_type":"image","_hero_type":"field_5a78a3d5ef7b0","customize_hero_title":"1","_customize_hero_title":"field_5a8c3cd464214","hero_title":"","_hero_title":"field_5a8c3c408b3e8","add_sidebar_navigation":"1","_add_sidebar_navigation":"field_5a8c5ca7db662","layout_page_layout":["basic_content","cards"],"_layout_page_layout":"field_5a7338b6ad4b5","layout":"","_layout":"field_5a8c5e2adb663","icon":"2383","_icon":"field_5a86e380aeaca","card_title":"","_card_title":"field_5a86e3eaaeacc","excerpt":"Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.","_excerpt":"field_5a86e3b9aeacb","page_layout":["basic_content","cards","full_width_video"],"_page_layout":"field_5a7338b6ad4b5","email_subscribe_display":"1","_email_subscribe_display":"field_5a843886d9fbe","email_subscribe_small_text":"Subscribe to <i>Directions<\/i>, Destination BC\u2019s e-newsletter, for the latest news and program updates.","_email_subscribe_small_text":"field_5a8438ced9fc0","email_subscribe_large_text":"Receive updates, research and news you can use.","_email_subscribe_large_text":"field_5a84390bd9fc1","email_subscribe_background_image":"","_email_subscribe_background_image":"field_5a843c1afb921","page_layout_0_view_all_link_display":"0","_page_layout_0_view_all_link_display":"field_5a8daeb9884ff","page_layout_0_display_icons":"1","_page_layout_0_display_icons":"field_5a8db21a633f5","page_layout_0_display_featured_story":"0","_page_layout_0_display_featured_story":"field_5aa7b4206b180","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"caption":"Pacific Rim National Park | Yuri Choufour","_caption":"field_5ab3b25028525","layout_page_layout_0_add_padding":"0","_layout_page_layout_0_add_padding":"field_5aafaf6bd56c0","layout_page_layout_0_width":"0","_layout_page_layout_0_width":"field_5aba528da9f00","layout_page_layout_0_add_featured_content":"0","_layout_page_layout_0_add_featured_content":"field_5aabf17a853f5","layout_page_layout_0_add_sharing":"0","_layout_page_layout_0_add_sharing":"field_5abcddba4b814","layout_page_layout_0_content":"<h4 class=\"text-large\">At Destination BC, our our long-term marketing vision is to \"inspire responsible travellers to fall in love with British Columbia, by sharing the magnetic power of British Columbia's nature and cultures with the world\". Over the next three years, Destination BC's marketing focus is to \"motivate responsible travellers to explore more places in British Colombia, across more seasons\".<\/h4>\r\nTo create a competitive advantage that we can successfully sustain over time, Destination BC identified five marketing business goals to attain its strategic objectives. These five goals are:\r\n\r\n1. Build brand affinity\r\n2. Drive geographic growth\r\n3. Drive seasonal growth\r\n4. Build an inclusive tourism ecosystem\r\n5. Prepare Destination BC and Industry to be digital-first and privacy-centric\r\n\r\n<strong>Where We Play: Traveller Journey<\/strong>\r\n\r\nThe traveller journey is dynamic, non-linear, and involves several touch points and channels along the way, from inspiration to booking and in-destination travel.\r\n\r\n<strong>Captivate:<\/strong> Destination BC\u2019s primary role is to captivate the interest of our core travellers by creating an emotional connection to Super, Natural British Columbia\u00ae, and building brand awareness for the new routes and place brands through compelling brand storytelling.\r\n\r\n<strong>Activate:<\/strong> Once we have the attention of the core traveller, and BC is on their destination dream list, we deliver planning content using our always-on approach. 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","_layout_page_layout_1_custom_cards_1_content":"field_5b1a9bba3c3b9","layout_page_layout_1_custom_cards_1_button_type":"internal","_layout_page_layout_1_custom_cards_1_button_type":"field_5b1a9bee3c3bb","layout_page_layout_1_custom_cards_1_button_text":"","_layout_page_layout_1_custom_cards_1_button_text":"field_5b1aafac89725","layout_page_layout_1_custom_cards_1_internal_url":"","_layout_page_layout_1_custom_cards_1_internal_url":"field_5b1ab02b89727","layout_page_layout_1_custom_cards_2_title":"Generate","_layout_page_layout_1_custom_cards_2_title":"field_5b1a9b943c3b8","layout_page_layout_1_custom_cards_2_title_image_choice":"icon","_layout_page_layout_1_custom_cards_2_title_image_choice":"field_5b6ad63d0dbbb","layout_page_layout_1_custom_cards_2_title_icon":"","_layout_page_layout_1_custom_cards_2_title_icon":"field_5b1a9bd03c3ba","layout_page_layout_1_custom_cards_2_content":"Generate leads for BC tourism businesses, travel trade key accounts, and Online Travel Agencies 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BC.","_layout_page_layout_1_custom_cards_3_content":"field_5b1a9bba3c3b9","layout_page_layout_1_custom_cards_3_button_type":"internal","_layout_page_layout_1_custom_cards_3_button_type":"field_5b1a9bee3c3bb","layout_page_layout_1_custom_cards_3_button_text":"","_layout_page_layout_1_custom_cards_3_button_text":"field_5b1aafac89725","layout_page_layout_1_custom_cards_3_internal_url":"","_layout_page_layout_1_custom_cards_3_internal_url":"field_5b1ab02b89727","layout_page_layout_1_custom_cards":"4","_layout_page_layout_1_custom_cards":"field_5b1a9b5a3c3b7","layout_page_layout_1_display_excerpts":"0","_layout_page_layout_1_display_excerpts":"field_5b1fb0fe51a20","layout_page_layout_1_featured_story":"","_layout_page_layout_1_featured_story":"field_5b30ceee8a834","layout_page_layout_1_background_colour":"light-grey","_layout_page_layout_1_background_colour":"field_5a956fc56af8a","layout_page_layout_1_background_display_image":"0","_layout_page_layout_1_background_display_image":"field_5a956c2ec04ae","page_layout_0_add_padding":"0","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"1","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"By 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are no current postings","_page_layout_1_no_posts_title":"field_5a95a610fd2d2","page_layout_1_no_posts_text":"There are currently no postings available. Please check back soon.","_page_layout_1_no_posts_text":"field_5a95a641fd2d3","page_layout_2_video_id":"WbfjR0o7jns","_page_layout_2_video_id":"field_5a86d8da3804e","page_layout_2_video_title":"Experience the Wild in British Columbia","_page_layout_2_video_title":"field_5a86d96738050","page_layout_2_background_image":"5242","_page_layout_2_background_image":"field_5a86d94a3804f","enable_covid_menu":"0","_enable_covid_menu":"field_5e860d47088da","layout_page_layout_0_section_id":"","_layout_page_layout_0_section_id":"field_5fd3bb6b4ddde","layout_page_layout_1_section_id":"","_layout_page_layout_1_section_id":"field_5fd3bb4d4ddd8","page_layout_0_section_id":"","_page_layout_0_section_id":"field_5fd3bb6b4ddde","page_layout_1_section_id":"","_page_layout_1_section_id":"field_5fd3bb4d4ddd8","page_layout_2_section_id":"","_page_layout_2_section_id":"field_5fd3bb4a4ddd7","_aioseop_description":"View details on each of the marketing formats that Destination BC has committed to, and the strategies behind them.","_aioseop_title":"Marketing and Strategies","layout_page_layout_1_title_size":"h3","_layout_page_layout_1_title_size":"field_621f66f2d0284","layout_page_layout_1_text_colour":"darker-grey","_layout_page_layout_1_text_colour":"field_621e3c31e27cb","layout_page_layout_1_add_padding":"0","_layout_page_layout_1_add_padding":"field_63064fe4814d1","page_layout_1_title_size":"h3","_page_layout_1_title_size":"field_621f66f2d0284","page_layout_1_text_colour":"darker-grey","_page_layout_1_text_colour":"field_621e3c31e27cb","page_layout_1_add_padding":"0","_page_layout_1_add_padding":"field_63064fe4814d1","_aioseo_title":[null],"_aioseo_description":"View details on each of the marketing formats that Destination BC has committed to, and the strategies behind them.","_aioseo_keywords":[],"_aioseo_og_title":[null],"_aioseo_og_description":[null],"_aioseo_og_article_section":"","_aioseo_og_article_tags":[],"_aioseo_twitter_title":[null],"_aioseo_twitter_description":[null],"hero_accessibility":"1","_hero_accessibility":"field_649da8773ba99","full_width_layout":"","_full_width_layout":"field_66d8c7c610d41","layout_full_width_layout":"","_layout_full_width_layout":"field_66d8c7c610d41"},"id":1034,"ID":1034,"post_author":"11","post_content":"","post_date":"2018-03-20 13:25:18","post_excerpt":"","post_parent":31,"post_status":"publish","post_title":"Marketing","post_type":"page","slug":"marketing","_edit_lock":"1738197638:13","_edit_last":"13","_thumbnail_id":"5297","hero_type":"image","_hero_type":"field_5a78a3d5ef7b0","customize_hero_title":"1","_customize_hero_title":"field_5a8c3cd464214","hero_title":"","_hero_title":"field_5a8c3c408b3e8","add_sidebar_navigation":"1","_add_sidebar_navigation":"field_5a8c5ca7db662","layout_page_layout":["basic_content","cards"],"_layout_page_layout":"field_5a7338b6ad4b5","layout":"","_layout":"field_5a8c5e2adb663","icon":"2383","_icon":"field_5a86e380aeaca","card_title":"","_card_title":"field_5a86e3eaaeacc","excerpt":"Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.","_excerpt":"field_5a86e3b9aeacb","page_layout":["basic_content","cards","full_width_video"],"_page_layout":"field_5a7338b6ad4b5","email_subscribe_display":"1","_email_subscribe_display":"field_5a843886d9fbe","email_subscribe_small_text":"Subscribe to <i>Directions<\/i>, Destination BC\u2019s e-newsletter, for the latest news and program updates.","_email_subscribe_small_text":"field_5a8438ced9fc0","email_subscribe_large_text":"Receive updates, research and news you can use.","_email_subscribe_large_text":"field_5a84390bd9fc1","email_subscribe_background_image":"","_email_subscribe_background_image":"field_5a843c1afb921","page_layout_0_view_all_link_display":"0","_page_layout_0_view_all_link_display":"field_5a8daeb9884ff","page_layout_0_display_icons":"1","_page_layout_0_display_icons":"field_5a8db21a633f5","page_layout_0_display_featured_story":"0","_page_layout_0_display_featured_story":"field_5aa7b4206b180","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"caption":"Pacific Rim National Park | Yuri Choufour","_caption":"field_5ab3b25028525","layout_page_layout_0_add_padding":"0","_layout_page_layout_0_add_padding":"field_5aafaf6bd56c0","layout_page_layout_0_width":"0","_layout_page_layout_0_width":"field_5aba528da9f00","layout_page_layout_0_add_featured_content":"0","_layout_page_layout_0_add_featured_content":"field_5aabf17a853f5","layout_page_layout_0_add_sharing":"0","_layout_page_layout_0_add_sharing":"field_5abcddba4b814","layout_page_layout_0_content":"<h4 class=\"text-large\">At Destination BC, our our long-term marketing vision is to \"inspire responsible travellers to fall in love with British Columbia, by sharing the magnetic power of British Columbia's nature and cultures with the world\". 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BC has a unique combination of refined civilization with raw wilderness, sophistication and exhilaration, and of urban areas immersed in natural environments.\r\n\r\nWe don\u2019t just have nature, we have true wilderness. We are a province shaped by nature, which is vast, diverse, abundant, awe-inspiring, and powerful. It has nurtured our people, our history, our culture...and our visitors.\r\n\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/dNFrZNjs2ng\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n\r\nTo learn more about our brand, visit our Learning Centre to access our\u00a0<a href=\"\/learning-centre\/category\/brand-resources\/\">brand resources<\/a>.\r\n\r\nAnd to learn about provincial brand alignment, <a href=\"mailto:Brand@DestinationBC.ca\">contact our team<\/a>.","_layout_page_layout_0_content":"field_5a7338d2ad4b7","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","add_map_background":"0","_add_map_background":"field_5b5b17f88dcee","map":"cariboocoast","_map":"field_5b5a034e349e0","map_image":"","_map_image":"field_5b5a0a1b16c04","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"1","_show_category":"field_5b62f7a5320f0","content_category":"cat7","_content_category":"field_5b6079509a550","show_subcategory":"0","_show_subcategory":"field_5b62f7a3320ef","content_subcategory":"subcat1","_content_subcategory":"field_5b6079bb9a551","background_map":"cariboocoast","_background_map":"field_5b5b18158dcef","page_layout_0_heading_text":"Digital Assets and Other Tools","_page_layout_0_heading_text":"field_5a833d9537f3a","page_layout_0_heading_type":"h2","_page_layout_0_heading_type":"field_5a833da337f3b","page_layout_0_heading":"","_page_layout_0_heading":"field_5a844d5944de2","page_layout_0_content":"Destination BC\u2019s digital assets, including photography, video, and stories, are available to the tourism industry and travel media for the purposes of promoting travel to and within British Columbia.","_page_layout_0_content":"field_5a8451adeb455","page_layout_0_content_side":"left","_page_layout_0_content_side":"field_5a8494eb3967b","page_layout_0_button_type":"custom","_page_layout_0_button_type":"field_5a830e5179008","page_layout_0_button_style":"teal","_page_layout_0_button_style":"field_5a830e8179009","page_layout_0_button_text":"Access Our Images and Tools","_page_layout_0_button_text":"field_5a830ed07900a","page_layout_0_custom_link":"http:\/\/www.bccontenthub.com","_page_layout_0_custom_link":"field_5a830f137900c","page_layout_0_new_tab":"1","_page_layout_0_new_tab":"field_5a830f3d7900d","page_layout_0_button":"","_page_layout_0_button":"field_5a831859dd107","page_layout_0_enable_background_image":"1","_page_layout_0_enable_background_image":"field_5a85bee0b78b0","page_layout_0_background_image":"5398","_page_layout_0_background_image":"field_5a8451caeb456","page_layout_0_background_image_overlay":"","_page_layout_0_background_image_overlay":"field_5a85bb2bce8d5_field_5a85bb68d9a00","page_layout_0_background_colour":"","_page_layout_0_background_colour":"field_5a85be1cf6db1_field_5a85bda65b4f5","enable_covid_menu":"0","_enable_covid_menu":"field_5e860d47088da","layout_page_layout_0_section_id":"","_layout_page_layout_0_section_id":"field_5fd3bb6b4ddde","page_layout_0_section_id":"","_page_layout_0_section_id":"field_5fd3bb564ddda","_aioseop_description":"A comprehensive look at the brand driving Destination BC and reflecting both the regions it represents and the tourism strategies its employing to succeed.","_aioseop_title":"Our Destination Brand","page_layout_0_enable_background_image_overlay":"1","_page_layout_0_enable_background_image_overlay":"field_621e327b85f57","_aioseo_title":[null],"_aioseo_description":"A comprehensive look at the brand driving Destination BC and reflecting both the regions it represents and the tourism strategies its employing to succeed.","_aioseo_keywords":"","_aioseo_og_title":"","_aioseo_og_description":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_twitter_title":[null],"_aioseo_twitter_description":[null],"post_date_gmt":"2018-05-23 17:35:10","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bcs-destination-brand","to_ping":"","pinged":"","post_modified":"2022-11-28 18:27:16","post_modified_gmt":"2022-11-28 18:27:16","post_content_filtered":"","guid":"http:\/\/www.destinationbc.ca\/?page_id=1873","menu_order":0,"post_mime_type":"","comment_count":"0","filter":"raw","status":"publish"}],"post_type":"learning_material","terms":null,"taxonomy":"research_type","research_type_terms":[29,35,38,31],"learning_category_terms":false,"custom_cards":[{"title":"Destination Management","title_image_choice":"icon","title_icon":2372,"title_image":false,"content":"Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut iaculis, enim sed sagittis rutrum, orci justo ultrices quam, ac varius urna felis nec est.","button_type":"internal","button_text":"Button","external_url":"","internal_url":"https:\/\/www.destinationbc.ca\/","download_url":false},{"title":"Visitor Services","title_image_choice":"icon","title_icon":2371,"title_image":false,"content":"","button_type":"download","button_text":"Click the button","external_url":"","internal_url":null,"download_url":"https:\/\/www.destinationbc.ca\/content\/uploads\/2018\/06\/BC-Map.png"}],"loadmore":false,"display_image":"icon","display_category":false,"display_excerpts":true,"featured_story":false,"background_colour":"light-grey","background_display_image":false,"background_fade_image":true,"background_image":24269,"no_posts_title":"There are no current postings","no_posts_text":"There are currently no postings available. Please check back soon."}" data-learning-category="" > <div class="row no-gutters js-cards-grid__row"> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/what-we-do/destination-management/" class="c-card__link-wrap"> <div class="c-card has-icon"> <img class="c-card__icon" src="https://www.destinationbc.ca/content/uploads/2018/06/Icon-IndustryDevelopment@2x.png" alt="Industry Development icon" /> <h4 class="mb-4 c-card__title">Destination Management</h4> <div class="c-card__excerpt mb-4">In BC, tourism is a high-value contributor to both the economy and to the social and cultural fabric of the province.</div> <span href="https://www.destinationbc.ca/what-we-do/destination-management/" class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/what-we-do/marketing/" class="c-card__link-wrap"> <div class="c-card has-icon"> <img class="c-card__icon" src="https://www.destinationbc.ca/content/uploads/2018/06/Icon-Content@2x.png" alt="Content icon" /> <h4 class="mb-4 c-card__title">Marketing</h4> <div class="c-card__excerpt mb-4">Showcasing nature's transformative power, we will motivate travellers to visit and explore BC now and to become our destination advocates.</div> <span href="https://www.destinationbc.ca/what-we-do/marketing/" class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/what-we-do/funding-sources/" class="c-card__link-wrap"> <div class="c-card has-icon"> <img class="c-card__icon" src="https://www.destinationbc.ca/content/uploads/2018/06/Icon-MRDT@2x.png" alt="MRDT icon" /> <h4 class="mb-4 c-card__title">Funding Sources</h4> <div class="c-card__excerpt mb-4">There are a number of different funding sources available to support BC's tourism sector.</div> <span href="https://www.destinationbc.ca/what-we-do/funding-sources/" class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/what-we-do/bcs-destination-brand/" class="c-card__link-wrap"> <div class="c-card has-icon"> <img class="c-card__icon" src="https://www.destinationbc.ca/content/uploads/2019/04/dbc-brand.png" alt="" /> <h4 class="mb-4 c-card__title">BC’s Destination Brand</h4> <div class="c-card__excerpt mb-4">For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia.</div> <span href="https://www.destinationbc.ca/what-we-do/bcs-destination-brand/" class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> </div> </div> </div> </section> <section class="c-cards container-fluid container-fluid--full u-bg-cover u-padding-lg-vertical u-bg-white u-bg-fade " style="background-image: url(https://www.destinationbc.ca/content/uploads/2023/09/25124_Web-1200px-1200x640.jpg);"> <div class="c-cards__header container-fluid u-txt-darker-grey"> <h3 class="c-cards__title u-txt-left">Research & Insights</h3> <a href=" https://www.destinationbc.ca/research-insights/ " class="c-cards__view-all-link">View All</a> </div> <div class="container-fluid p-0"> <div class="c-cards__carousel js-cards-carousel" data-slick='{"slidesToShow": 4}'> <div class="c-card has-image "> <a href="https://www.destinationbc.ca/research-insights/type/industry-performance/" class="c-card__link-wrap"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2018/03/6-2592-768x450.jpg);"></div> <div class="c-card__text"> <h4 class="mb-4">Industry Performance</h4> <div class="c-card__excerpt mb-4"> Various performance indicators for Canada, BC and British Columbia’s six tourism regions. </div> <span class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> <div class="c-card has-image "> <a href="https://www.destinationbc.ca/research-insights/type/regional-research/" class="c-card__link-wrap"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2018/03/4-4007-768x450.jpg);"></div> <div class="c-card__text"> <h4 class="mb-4">Regional Research</h4> <div class="c-card__excerpt mb-4"> Publications and reports that can be attributed to one of British Columbia’s six tourism regions. </div> <span class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> <div class="c-card has-image "> <a href="https://www.destinationbc.ca/research-insights/type/market-research/" class="c-card__link-wrap"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2018/06/6-2668-1-768x450.jpg);"></div> <div class="c-card__text"> <h4 class="mb-4">Market Research</h4> <div class="c-card__excerpt mb-4"> Publication and reports relevant to British Columbia’s key target markets. </div> <span class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> <div class="c-card has-image "> <a href="https://www.destinationbc.ca/research-insights/type/activity-research/" class="c-card__link-wrap"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2018/06/2-7044-768x450.jpg);"></div> <div class="c-card__text"> <h4 class="mb-4">Activity Research</h4> <div class="c-card__excerpt mb-4"> Publications and reports relevant to various visitor activities in British Columbia and Canada. </div> <span class="c-card__link c-card__link--divider">Learn More</span> </div> </a> </div> </div> </div> </section> <section class="c-cards container-fluid container-fluid--full u-bg-cover u-padding-lg-vertical u-bg-white " style=""> <div class="c-cards__header container-fluid u-txt-darker-grey"> <h3 class="c-cards__title u-txt-left">News and Events</h3> <a href=" https://www.destinationbc.ca/news/ " class="c-cards__view-all-link">View All</a> </div> <div class="container-fluid p-0"> <div class="c-cards__grid js-cards-grid" data-parent-post-id="18" data-cards-per-page="4" data-card-source="post_type" data-current-page="1" data-total-pages="140" data-post-types=""post"" data-all-post-types=""post"" data-term-ids="null" data-all-term-ids="null" data-order="DESC" data-orderby="date" data-meta-key="" data-meta-type="" data-tax-query-relation="" data-secondary-term-id="" data-cards-layout="{"acf_fc_layout":"cards","title":"News and Events","title_position":"left","title_size":"h3","text_colour":"darker-grey","view_all_link":{"display":true,"text":"View All","link":"https:\/\/www.destinationbc.ca\/news\/","custom_link":"","add_custom_link":false},"intro_text":"","section_id":"","card_source":"post_type","display_type":"grid","columns":"4","cards_per_page":"4","add_padding":false,"padding":false,"content":null,"post_type":"post","terms":null,"taxonomy":false,"research_type_terms":false,"learning_category_terms":false,"custom_cards":false,"loadmore":false,"display_image":"0","display_category":false,"display_excerpts":false,"featured_story":false,"background_colour":"white","background_display_image":false,"background_fade_image":true,"background_image":false,"no_posts_title":"There are no current postings","no_posts_text":"There are currently no postings available. Please check back soon."}" data-learning-category="" > <div class="row no-gutters js-cards-grid__row"> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/news/applications-open-canexport-smes-program/" class="c-card__link-wrap"> <div class="c-card c-card__news"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2025/04/86785_PowerPoint-2400px-768x450.jpg);"></div> <div class="c-card__text"> <span class="c-card__spec mb-3">Posted: April 1, 2025</span> <h4 class="mb-4 c-card__title">Applications Open: CanExport SMEs Program</h4> <span class="c-card__link c-card__link--divider">Read Article</span> </div> </div> </a> </div> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/news/how-bc-tourism-leaders-are-leveraging-major-events-to-drive-province-wide-benefits/" class="c-card__link-wrap"> <div class="c-card c-card__news"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2025/04/BC-Tourism-FC-panel-768x450.jpg);"></div> <div class="c-card__text"> <span class="c-card__spec mb-3">Posted: April 1, 2025</span> <h4 class="mb-4 c-card__title">How BC Tourism Leaders Are Leveraging Major Events to Drive Province-Wide Benefits</h4> <span class="c-card__link c-card__link--divider">Read Article</span> </div> </div> </a> </div> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/news/tourism-week-2025-toolkit-and-resources/" class="c-card__link-wrap"> <div class="c-card c-card__news"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2025/03/Pages-from-BC_TourismWeek_Toolkit_Crop-768x450.jpg);"></div> <div class="c-card__text"> <span class="c-card__spec mb-3">Posted: March 31, 2025</span> <h4 class="mb-4 c-card__title">Tourism Week 2025 Toolkit and Resources</h4> <span class="c-card__link c-card__link--divider">Read Article</span> </div> </div> </a> </div> <div class="mt-3 mb-3 col-sm-6 col-lg-4 col-xl-3"> <a href="https://www.destinationbc.ca/news/canadas-consultations-on-countermeasures-us-tariffs/" class="c-card__link-wrap"> <div class="c-card c-card__news"> <div class="c-card__image u-bg-cover" style="background-image: url(https://www.destinationbc.ca/content/uploads/2025/03/Trade-and-Invest-BC-Website-News-Banner-Image-768x450.jpg);"></div> <div class="c-card__text"> <span class="c-card__spec mb-3">Posted: March 18, 2025</span> <h4 class="mb-4 c-card__title">Canada’s Consultations on Countermeasures to US Tariffs</h4> <span class="c-card__link c-card__link--divider">Read Article</span> </div> </div> </a> </div> </div> </div> </div> </section> <div class="c-image-centre-content"> <div class="c-image-centre-content__background " style="background-image: url(https://www.destinationbc.ca/content/uploads/2023/01/107697_PowerPoint-2000px.jpg)"> <div class="c-image-centre-content__overlay"> <div class="c-image-centre-content__content u-rounded-corners s-content"> <p style="text-align: center;">Destination British Columbia acknowledges with gratitude the xʷməθkʷəy̓ əm (Musqueam Indian Band), Sḵwx̱ wu7mesh Úxwumixw (Squamish Nation), and səlilwətaɬ (Tsleil-Waututh Nation) on whose shared territories we operate our main office.</p> <p style="text-align: center;">We respectfully recognise that we carry out our work on the territories of Indigenous Peoples throughout BC. We honour our ongoing and developing relationships with First Nations (status and non-status), Inuit, and Métis Peoples. We are on a path of learning and are committed to working together.</p> </div> </div> </div> </div> <div class="c-subscribe" style="background-image: url(https://www.destinationbc.ca/content/uploads/2018/02/dbc-newsletter-bg-ocean-1920x640.jpg);"> <div class="c-subscribe__content"> <p class="c-subscribe__subhead">Subscribe to <i>Directions</i>, Destination BC’s e-newsletter.</p> <p class="c-subscribe__header">Receive the latest information as it relates to BC tourism.</p> <div class="gform_wrapper s-subscribe_wrapper" id="gform_wrapper_1" > <form method="post" enctype="multipart/form-data" id="gform_1" class="s-subscribe" action="/subscribe"> <div class="gform_body"> <ul id="gform_fields_1" class="gform_fields top_label form_sublabel_below description_below"> <li id="field_1_1" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" > <label class="gfield_label" for="input_1_1" >First Name</label> <div class="ginput_container ginput_container_text"> <input 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