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什么是代发货？如何运作代发货？ - Shopify 中国 - Shopify 中国
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class="text-base font-medium"><span class="inline-block arrow-animation">销售您的产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">线上或线下销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">在线销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">拓展在线业务</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">跨渠道销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达数百万购物者并提升销售额</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">线下销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS（销售终端）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">面向全球销售<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国际销售</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">批发和直销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B（企业对企业）</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">接受在线付款<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">设置付款表单</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-市场" class="font-bold text-t7 inline-block">市场</span></div><ul class="pb-2" aria-labelledby="subNavItem-市场"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">推广业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">触达和留住客户</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">通过社交媒体进行营销<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">社交媒体集成</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">与客户聊天<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">培养客户<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">了解您的受众<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获得客户洞察</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的业务<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">跟踪销售、订单和分析</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">衡量效果<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析和报告</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">发货更快<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">管理您的库存和订单<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">库存和订单管理</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部来源：Shopify 开发人员 . 借助 Shopify 强大的 API 进行开发"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 开发人员<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">借助 Shopify 强大的 API 进行开发</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">适合持续增长的数字品牌的商务解决方案</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/zh/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">所有产品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">探索所有 Shopify 产品和功能</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/pricing">定价</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="资源-toggle-open" aria-controls="资源DesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">资源</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="资源DesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-帮助和支持" class="font-bold text-t7 inline-block">帮助和支持</span></div><ul class="pb-2" aria-labelledby="subNavItem-帮助和支持"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/zh-CN/" aria-label="外部来源：帮助和支持 . 获取全天候支持"><div class="text-base font-medium"><span class="inline-block arrow-animation">帮助和支持<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">获取全天候支持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify 博客<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">商业策略建议</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-热门主题" class="font-bold text-t7 inline-block">热门主题</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-热门主题"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">什么是 Shopify？<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">我们的商务平台是如何运作的</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">社交媒体策略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在社交中达成交易</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-基本工具" class="font-bold text-t7 inline-block">基本工具</span></div><ul class="pb-2" aria-labelledby="subNavItem-基本工具"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">logo 制作器<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部来源：图库照片 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">图库照片<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/zh/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">商业计划模板<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="外部来源：“个人简介链接”工具 ."><div class="text-base font-medium"><span class="inline-block arrow-animation">“个人简介链接”工具<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/zh/enterprise">企业版</a></div></li></ul></nav><div class="ml-auto transition-opacity duration-200 opacity-100 delay-100"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/zh/login?ui_locales=zh-CN" data-component-name="login">登录</a></li><li class="leading-[0]"><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fwhat-is-dropshipping&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">开始免费试用</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fwhat-is-dropshipping&signup_types[]=paid_trial_experience" class="mr-4 text-base underline text-black" data-component-name="start-free-trial" aria-label="外部来源：开始免费试用">开始免费试用</a></li><li><button class="flex h-12 w-12 cursor-pointer select-none flex-col items-center justify-center gap-1" aria-label="菜单" aria-expanded="false" aria-controls="MobileDrawer" aria-haspopup="true" type="button" data-component-name="navigation-toggle-open"><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div><div class="h-0.5 w-[1.125rem] transition-all ease-out-in duration-500 motion-reduce:transition-none bg-black"></div></button></li></ul></div></div></div><div class="top-0 w-full z-20 before:absolute before:top-0 before:left-0 before:pointer-events-none before:w-full before:h-global-header-with-border before:z-20 after:absolute after:top-0 after:left-0 after:will-change-[opacity] after:pointer-events-none after:h-full after:w-full after:z-10 after:transition-opacity after:duration-200 after:bg-white text-black before:border-y before:border-black/20 after:opacity-100 pointer-events-auto before:opacity-0 sticky"><div class="h-global-header container flex items-center relative 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src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/zh/blog/what-is-dropshipping"/><meta itemProp="dateModified" content="2024-10-02T04:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/zh/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/zh/blog/topics/新手上路" class="no-underline hover:text-link-light-hover topic-link">新手上路</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">什么是代发货？如何运作代发货？</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">代发货，又被称作一件代发，是电商常用的零售业务模式。阅读本文，深入了解代发货及其运作方式。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/zh/blog/authors/shopify-staff" class="no-underline" itemProp="url"><span itemProp="name">Shopify Staff</span></a></span></div><div class="text-body-sm text-shade-50">最后更新：<!-- --> <time>2024年10月2日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782" alt="网购的一些图标：购物车、运货车、包装箱、住宅" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="flex py-5 md:hidden border-y border-shade-20 text-[12px] mb-6 md:mb-0 leading-[20px] font-medium px-6">在这一页<svg viewBox="0 0 20 20" class="w-[20px] h-[20px] ml-auto transition"><path fill-rule="evenodd" d="M5.72 8.47a.75.75 0 0 1 1.06 0l3.47 3.47 3.47-3.47a.75.75 0 1 1 1.06 1.06l-4 4a.75.75 0 0 1-1.06 0l-4-4a.75.75 0 0 1 0-1.06Z"></path></svg></div><div class="mb-4 uppercase hidden md:block">在这一页</div><ul class="relative overflow-auto before:absolute before:inset-y-0 before:left-0 md:before:bg-shade-20 before:w-[1px] before:z-1 my-10 md:mt-0 md:mb-16 hidden md:block"><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#1">什么是代发货（Dropshipping）？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">代发货（Dropshipping）如何运作？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">你是否适合做代发货（Dropshipping）？</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">代发货（Dropshipping）的优势</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#5">代发货（Dropshipping）的劣势</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#6">在2024年开启代发货业务</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#7">代发货常见问题</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">立即开创您的在线业务。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">完全免费。</p><a href="https://accounts.shopify.com/store-create?language=zh-Hans&locale=zh-CN&signup_page=https%3A%2F%2Fwww.shopify.com%2Fzh%2Fblog%2Fwhat-is-dropshipping&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">开始免费试用<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center [&_figcaption]:text-xs [&_figcaption]:sm:text-sm [&_figcaption]:mt-1 [&_strong]:font-medium [&_strong]:text-black [&_.heading--4]:font-aktivgroteskextended [&_.heading--4]:text-2xl [&_.heading--4]:text-black [&_.heading--4]:font-medium [&_.heading--4]:tracking-[-.02em] [&_iframe]:mt-3 [&_iframe]:mb-9 [&_.container]:m-0 [&_.container]:flex [&_.container]:gap-5 [&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>代发货（Dropshipping）是一种简单、热门的<a href="/zh/start" target="_blank">创业</a>方式，帮助商家省去了零售过程中涉及的采购、库存管理和商品发货等一系列繁琐难题。</p> <p>客户下单后，代发货商店会将订单推送代发货给供应商，供应商负责产品的配送工作。这样，店主可以专注于营销和品牌建设等其他工作。</p> <p>接下来，本文将全面深入地带你了解代发货这一业务模式，涵盖其<a href="/zh/blog/how-to-start-dropshipping" target="_blank">运作机制</a>、优劣势分析、盈利途径，以及如何快速启动并开展这项业务等多个方面。</p><div id="text-cta" class="hidden lg:block"></div> <h2 id="1">什么是代发货（Dropshipping）？</h2> <p>Dropshipping意为代发货，又称一件代发，是一种订单履行方法。在这种业务模式下，商家不持有库存。客户下单后，商店会将订单信息和付款推送给产品供应商，供应商再把产品直接发送给客户。</p> <p>商家无需持有库存，这是<a href="/zh/blog/how-to-start-dropshipping" target="_blank">代发货</a>和标准零售模式的最大区别。在代发货的业务模式下，<a href="/zh/blog/shipping-and-fulfillment" target="_blank">订单发货</a>由供应商负责。这样，商家无需投资于仓库，或承受库存积压的风险，可以将更多的资源分配到营销等其他的零售环节中。也就是说，你无需租仓库、平衡供应链和管理库存，也能创办一个企业。</p> <p>据估计，代发货每年可创造<a href="https://www.statista.com/statistics/1264272/dropshipping-market-size/" rel="nofollow noopener noreferrer" target="_blank">3000多亿美元</a>（约2.1万亿元人民币）的电商销售。</p> <h3>什么是代发货商?</h3> <p>代发货商（Dropshipper）是使用代发货模式从事电商业务的个人或企业。他们接受客户的订单，并将订单转给供应商让其发货。也就是说，代发货商在客户和持有产品库存的供应商之间扮演着中间人的角色。</p> <p>代发货商常常运营着自己的<a href="/zh/online" target="_blank">在线商店</a>，并负责产品的推广和销售。客户在店铺里购买产品后，代发货商再在供应商处买一个同样的产品。</p> <p>例如，一位客户在你的在线商店中购买了一个猫项圈，作为代发货商的你会将这个订单推送给持有猫项圈库存的供应商。</p> <p>由于代发货业务依赖第三方供应商处理库存仓储和订单发货，因此，几十个人或者企业主一个人就能运营代发货业务。</p> <h3>什么是代发货供应商？</h3> <p><a href="/zh/blog/dropshipping-suppliers" target="_blank">代发货供应商</a>代表零售商完成订单。他们负责储存产品、打包发货以及安排将产品发送至客户地址。</p> <p>你可以与个人供应商合作，也可以选择拥有很多供应商入驻的平台，例如，<a href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" target="_blank">速卖通（AliExpress）</a>。有的制造商、批发商和个体手工业者也充当着代发货供应商的角色。</p> <p>在上述猫项圈的例子里，接收订单，打包发货，并将产品运送至客户手里的就是代发货供应商。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">利用Shopify，让代发货更简单</p> <p>了解三种使用Shopify做代发货的简单方法，分别适用于拥有不同业务目标和经验等级的创业者。</p> <a class="marketing-button marketing-button--small" href="/zh/blog/dropshipping-guide" target="_blank">了解更多</a> </div> <h2 id="2">代发货（Dropshipping）如何运作？</h2> <p>以下是常规代发货流程的步骤分解：</p> <ol> <li><a href="#8">与代发货供应商合作</a></li> <li><a href="#9">开设在线商店</a></li> <li><a href="#10">接收客户订单</a></li> <li><a href="#11">将订单转发给供应商</a></li> <li><a href="#12">供应商备货和发货</a></li> <li><a href="#13">客户收到产品</a></li> </ol> <ol></ol> <h3 id="8">1. 与代发货供应商合作</h3> <p>寻找一家提供<a href="/zh/blog/best-dropshipping-products" target="_blank">你想要销售产品</a>的代发货供应商。签订协议后，他们将负责顾客购买商品的储存、包装和发货。</p> <p>寻找代发货供应商主要有以下三种常见渠道：</p> <ul> <li>供应商数据库，如<a href="https://www.1688.com/" rel="nofollow noopener noreferrer" target="_blank">1688</a>、<a href="https://www.alibaba.com/" rel="nofollow noopener noreferrer" target="_blank">阿里巴巴国际站</a>、<a href="https://www.aliexpress.com/" rel="nofollow noopener noreferrer" target="_blank">速卖通</a>、<a href="https://www.salehoo.com/" rel="nofollow noopener noreferrer" target="_blank">SaleHoo</a>和<a href="https://www.worldwidebrands.com/" rel="nofollow noopener noreferrer" target="_blank">Worldwide Brands</a>。</li> <li> <a href="https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN" target="_blank">代发货应用</a>，比如<a href="https://www.dsers.com/" rel="nofollow noopener noreferrer" target="_blank">Dsers</a>。</li> <li>使用<a href="/zh/blog/print-on-demand-shirts" target="_blank">按需打印</a>公司的服务，如<a href="https://printify.com/" rel="nofollow noopener noreferrer" target="_blank">Printify</a>。</li> </ul> <p><strong>📕 更多阅读：</strong><a href="/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory" target="_blank">阿里巴巴国际站代发货和采购指南</a></p> <h3 id="9">2. 开设在线商店</h3> <p>接下来，开设自己的在线商店。店铺里的商品虽然来源于供应商，但销售价格由你来定。</p> <p>在商店中添加代发货应用，可以让产品信息始终处于最新状态，还能自动向供应商转发订单：</p> <ul> <li> <a href="https://apps.shopify.com/dsers?locale=zh-CN">DSers</a>可将Shopify商店与速卖通（AliExpress）相连。</li> <li> <a href="https://apps.shopify.com/zendrop?locale=zh-CN">Zendrop</a>上有超过一百万种产品供你选择。</li> <li> <a href="https://apps.shopify.com/spocket?locale=zh-CN">Spocket</a>上有来自美国、欧洲、巴西和印度的代发货供应商。</li> </ul> <p><strong>📕 更多阅读：</strong><a href="/zh/blog/start-online-store" target="_blank">如何开设在线商店：10个步骤轻松上手</a></p> <h3 id="10">3. 接收客户订单</h3> <p>客户访问你的商店并下单时，结账流程会如常进行。客户支付款项，收到订单确认，并等待收货。</p> <h3 id="11">4. 将订单转发给供应商</h3> <p>客户支付订单后，你需要将订单详情发送给代发货供应商。如果使用的是代发货应用，这一步会自动完成。</p> <h3 id="12">5. 供应商备货和发货</h3> <p>代发货供应商会备好货，打包好产品后，就直接将其发送给客户。为了提升购物体验，许多供应商会提供带有品牌标识的发票和定制包装。</p> <h3 id="13">6. 客户收到产品</h3> <p>客户会从供应商那里收到产品，而商店则负责处理客户服务需求。</p> <div style="text-align: center;"><img style="float: none;" alt="代发货运作流程" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/64043-how_does_dropshipping_work.png?v=1727938187"></div> <h2 id="3">你是否适合做代发货（Dropshipping）？</h2> <p>还在犹豫<a href="/zh/blog/is-dropshipping-worth-it" target="_blank">代发货是否值得一试</a>？如果有以下情况，就表明代发货的业务模式可能适合你的业务：</p> <h3>你擅长营销</h3> <p>如果你熟练掌握<a href="/zh/blog/seo-marketing" target="_blank">搜索引擎优化（SEO）</a>或<a href="/zh/blog/social-media-marketing-strategy" target="_blank">社交媒体营销</a>的技巧，那么，代发货可能非常适合你。</p> <p>代发货商的主要目标是利用<a href="/zh/blog/google-ads-types" target="_blank">谷歌</a>、<a href="/zh/blog/how-to-get-more-subscribers-on-youtube" target="_blank">YouTube</a>、<a href="/zh/blog/tiktok-ads" target="_blank">TikTok</a>（海外版抖音）、<a href="/zh/blog/facebook-ads" target="_blank">Facebook</a>和<a href="/zh/blog/instagram-ads" target="_blank">Instagram</a>等平台为自己的在线商店吸引流量。代发货商利用内容营销和对排名算法的理解，将潜在客户与产品连接起来。</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_img]:my-auto [&_p]:!mt-0 [&_p]:mb-6 [&_p]:text-body-sm [&_.heading--4]:text-t6 [&_.marketing-button]:text-white [&_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Shopify集成当红社交媒体，助力提升转化率</p> <p>Shopify商店可集成Facebook和Instagram，利用强大的销售、分析和转化工具，增加销量并提升广告效果。</p> <a class="marketing-button marketing-button--small" href="/zh/facebook-instagram" target="_blank">了解更多</a> </div> <h3>你注重销售，而非品牌</h3> <p>如果你的商业策略更注重产生大量销售额，而非打造独特的品牌，那么，代发货可能适合你。</p> <p>在其他零售模式中，商家会在产品、包装和沟通中融入品牌元素，用以创造一致的品牌体验，建立客户对品牌的忠诚度。</p> <p>代发货提供的品牌建设机会较少。包装和配送几乎没有个性化的空间，而且代发货产品很少为某个零售商所独有，这样，提供能让客户回头的独特体验就会变得更加困难。</p> <p>如果你想通过代发货销售品牌产品，可以考虑贴牌代发货（零售商将产品贴上自己的品牌标签，而不是使用制造商的品牌）或<a href="/zh/blog/print-on-demand" target="_blank">按需打印</a>两种模式。</p> <h3>你重视产品的多样性</h3> <p>代发货能让商家从全球的供应商网络中寻找各种产品来销售，同时还不需要担心产品的库存问题。</p> <p>不过，这也是有代价的：对产品质量及其一致性的掌控力变弱。除了订购样品外，你几乎无法对生产过程产生影响。</p> <h3>你能接受较长的运输时间</h3> <p>在这个超快速交付的时代，大多数客户都希望自己的商品能够快速送达。这对于与海外供应商合作的代发货商来说是一大挑战。</p> <p>用<a href="/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping" target="_blank">e邮宝</a>发货，从中国等非目标市场的货源地出发，配送时间可能会大大延长，有可能会导致客户不满。</p> <p>如果你能在目标市场找到供应商，或者可以管理好客户对配送时间的预期，代发货是一个可行的选择。</p> <h3>你已为提供客户服务做好准备</h3> <p>虽然代发货商不用处理产品配送，但他们是客户的主要联系人。这意味着，代发货商需要处理超出其直接控制范围的客户服务问题，如发货延误、配送问题、产品缺陷和退货请求。</p> <p>如果你已经对这些挑战做好准备，并且可以有效地管理客户咨询，那么，代发货是一个非常适合你的商业模式。</p> <p><strong>📕 更多阅读：</strong><a href="/zh/blog/customer-service" target="_blank">客户服务终极指南：如何提供良好的客户服务？</a></p> <h3>你准备扩展业务</h3> <p>代发货不仅适用于新店，也是老店用来扩展业务的工具。</p> <p>零售商与能够处理配送的供应商或其他零售商家合作，可以在不寻找货源、采购产品或储存产品的情况下，为其库存增加互补产品。</p> <p>提供更多的产品选择可以提高客户的平均订单价值，用代发货的方式来上架新品产品也能吸引新客。</p> <h2 id="4">代发货（Dropshipping）的优势</h2> <p>代发货之所以成为电商业务的一大热门模式，主要有以下七个方面的原因：</p> <ul> <li>前期投入少</li> <li>可售产品多</li> <li>不需要产品开发成本</li> <li>地点灵活</li> <li>容易起步</li> <li>容易测试</li> <li>容易扩张</li> </ul> <h3>前期投入少</h3> <p>在<a href="/zh/blog/how-to-start-dropshipping" target="_blank">代发货</a>业务模式里，如果客户未下单和付款，就无需采购产品。因此，代发货所需前期投入很少，风险也小。很多代发货商店是<a href="/zh/blog/home-business" target="_blank">从家里起步</a>的，所需的不过是一台笔记本电脑，这也让代发货成为非常吸引人的小本生意模式。</p> <p>虽然拥有前期投资少的优势，但也面临着来自其他代发货商家的激烈竞争。你需要投入的不是资金，而是时间，然后运用<a href="/zh/blog/is-dropshipping-worth-it" target="_blank">代发货专家给出的建议</a>，让自己的代发货业务取得成功。</p> <div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight"> <p><strong>📕 更多阅读：</strong></p> <ul> <li><a href="/zh/blog/low-investment-business-ideas" target="_blank">2024年12个小本创业点子：新趋势和新机遇</a></li> <li><a href="/zh/blog/home-business" target="_blank">盘点40个在家创业的金点子，告别出门打工！</a></li> </ul> </div> <h3>可售产品多</h3> <p>采用代发货的模式，你可以向客户提供一系列<a href="/zh/blog/trending-products" target="_blank">畅销商品</a>，还可以随意更换产品，无需担心产品会滞销。如果供应商库存里有新产品，你可以立即将其上架到自己的在线商店里，无需额外的成本。</p> <h3>不需要产品开发成本</h3> <p>代发货商家无需对新产品做研究和开发的投入，他们只需要找到可靠且能提供代发货服务的供应商即可。</p> <h3>地点灵活</h3> <p>代发货业务可以在任何有互联网连接的地方运营。只要你可以与供应商沟通，且能及时地为客户提供服务和支持，就可以经营和管理业务。</p> <h3>容易起步</h3> <p>电商领域的代发货消除了很多零售的障碍，运营起来更简单，因为你无需：</p> <ul> <li>管理仓储或为其付费</li> <li>监控库存</li> <li>打包和<a href="/zh/blog/shipping-and-fulfillment" target="_blank">发货</a> </li> <li>为会计管理追踪库存</li> <li>处理退货</li> </ul> <p>也就是说，成功的代发货商会细心地监控整个订单履行的过程，并致力于提供让客户满意的体验。</p> <h3>容易测试</h3> <p>代发货是一种非常实用的订单履行模式，可用于测试客户对新品类的兴趣。商店在决定采购某一产品库存前，可以用代发货的方式来测试该产品的销售情况。</p> <h3>容易扩张</h3> <p>在传统的零售业务中，如果订单突然暴涨，消化这些订单需求是个很大的挑战，库存可能会被迅速地销售一空。</p> <p>代发货业务的扩张往往效率更高。此外，为了扩大业务覆盖范围，你也可以在<a href="/zh/blog/amazon-dropshipping" target="_blank">亚马逊（Amazon）</a>、<a href="/zh/blog/sell-on-ebay" target="_blank">易贝（eBay）</a>和<a href="/zh/blog/etsy-and-shopify" target="_blank">Etsy</a>等热门在线商城上做代发货。</p> <h2 id="5">代发货（Dropshipping）的劣势</h2> <figure style="text-align: center;"><img style="float: none;" alt="一个男人坐在桌边，旁边放着电脑，沮丧地用双手捂着脸，表明他在工作上遇到了困难。" src="https://cdn.shopify.com/s/files/1/0457/1496/4502/files/64043-frustrating.jpg?v=1727938559" loading="lazy"> <figcaption><em>Aristal</em></figcaption> </figure> <p>任何业务模式都有缺点，<a href="/zh/blog/dropshipping-guide" target="_blank">代发货</a>也不例外。在着手开展代发货业务之前，请务必先审视并考虑以下几点不足之处：</p> <ul> <li>低利润</li> <li>库存波动</li> <li>运输的复杂性</li> <li>供应商出错</li> <li>定制和品牌化受限</li> </ul> <h3>低利润</h3> <p>在竞争激烈的代发货业务中，低利润是最大的劣势。代发货起步简单，管理成本又很低，因此，很多竞争对手会在开设商店后以极低的价格出售产品，试图以量取胜。由于商家在创业方面的投入极少，所以他们自然能够接受极低的利润。</p> <p>一般而言，这类商家的网站质量低，而且<a href="/zh/blog/customer-service" target="_blank">客户服务</a>（如果有的话）差。因此，你可以在这两点上下功夫跟他们区分开来。然而，客户还是会把他们的价格与你的进行对比。竞争加剧会快速蚕食细分市场（利基市场）的潜在利润。<a href="/zh/tools/profit-margin-calculator" target="_blank">Shopify的利润率计算器</a>可以帮你迅速地计算出产品的利润。</p> <p>为了弥补这一弊端，你可以选择从一个尚未饱和的细分市场入手，然后挑选合适的产品。</p> <h3>库存波动</h3> <p>代发货在库存管理方面有很多优势，然而，采用代发货模式的零售商家却总会面临库存突然发生变化的风险。</p> <p>如果你所有的产品都有存货，跟踪库存情况则相对简单。然后，代发货供应商会为多个零售商家发货，因此，供应商的库存水平可能会意外波动。</p> <p>为了应对这个挑战，你可以使用<a href="https://apps.shopify.com/dsers?locale=zh-CN">DSers</a>。这款<a href="/zh/blog/product-sourcing-apps" target="_blank">一件代发应用</a>可帮助商家在供应商库存为零时自动操作。例如，当某款产品缺货时，就自动下架该产品，或保持上架状态，但自动把库存数量设为零。</p> <h3>运输的复杂性</h3> <p>大多数采用代发货模式的商家会与多家供应商合作，那么，在线商店的产品就会从很多不同的供应商处采购。这样，你就无法掌控整个供应链。</p> <p>假设客户购买了三款产品，而这三款产品只能从不同的供应商那里获取。你要为这三款发送给客户的产品承担三笔运费，而把这些运费转嫁给客户并非明智之举，只会减低产品的竞争力。</p> <p>为了解决这一问题，在业务早期，你可以专注于与细分市场里的一个可靠的供应商合作。等到业务较为成熟时，可以增加供应商数量，以销量为筹码，与供应商商谈运费折扣。</p> <p><strong>📕 更多阅读：</strong><a href="/zh/blog/shipping-and-fulfillment" target="_blank">跨境电商发货完整指南：从0到1，手把手解决卖家的产品配送问题</a></p> <h3>供应商出错</h3> <p>你是否曾因某事被无端指责，尽管错误并不在你，但你却不得不为这个失误承担责任？</p> <p><a href="/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea" target="_blank">代发货供应商</a>再优秀，也难免会在给订单发货时犯错。然而，你必须为此负责并向客户道歉。水平差劲甚至一般的供应商会存在遗漏产品或装运不当的问题，或者提供的产品质量差，这会损害客户体验以及你的企业声誉。</p> <p>解决这一问题的方案，在于启动代发货业务时，要与供应商多沟通，多做业务测试，尽可能地去了解供应商，<a href="/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory" target="_blank">做到安全采购</a>。如果发现问题，要及时止损，做好随时放弃合作的准备。毕竟，供应商千千万，只要用心去找，肯定能找到合适的合作伙伴。</p> <h3>定制和品牌化受限</h3> <p>代发货的产品与定制产品或<a href="/zh/blog/print-on-demand-shirts" target="_blank">按需打印</a>的产品不同，你对产品本身并无太多控制权。一般来说，代发货产品都由供应商负责设计和品牌化。</p> <p>有些供应商会配合企业对产品做出更改。然而，即使如此，供应商还是拥有对产品最大的控制权。产品若要做出任何修改或增加，往往都需要达到一定的最低起订量，以满足生产商的生产要求。</p> <p>为了解决这一问题，你可以尝试在业务早期，向当地的打印公司或者1688订购独特的品牌标识和产品包装（这项支出并不高），并将其邮寄给长期合作的代发货供应商，让供应商在发货时用你自己的产品包装，或在白牌产品和包装箱上贴上你的品牌标识，这样可以在一定程度上解决产品的同质化问题。</p> <h2 id="6">在2024年开启代发货业务</h2> <p>2024年，对于在线商店店主、寻找<a href="/zh/blog/side-hustle" target="_blank">副业</a>的人以及成熟的零售商而言，<a href="/zh/dropshipping" target="_blank">代发货</a>依然是一个热门的选择。</p> <p>使用Shopify做代发货很简单，具体步骤如下：</p> <ol> <li> <strong>开设Shopify账号：</strong>登录Shopify网站选择<a href="/zh/free-trial" target="_blank">免费试用</a>，按照步骤开设新账号，你需要提供自己和企业的基本信息。</li> <li> <strong>选择商店模板：</strong>Shopify有很多可供选择的<a href="https://themes.shopify.com" target="_blank">模板</a>，选择一套跟你的品牌和产品契合的模板。</li> <li> <strong>装修商店：</strong>添加品牌标志、创建产品类别、设置导航栏，以及加入如“About Us（关于我们）" 和 "Contact（联系方式）”等必要页面。</li> <li> <strong>添加</strong><a href="https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN" target="_blank"><strong>代发货应用</strong></a><strong>：</strong>以<a href="https://apps.shopify.com/dsers?locale=zh-CN&search_id=df30436e-5874-44b2-9759-8f2f721af13f&surface_detail=Dsers&surface_inter_position=1&surface_intra_position=1&surface_type=search">DSers</a>为例。登录Shopify应用商店，搜索DSers，点击安装。Dsers是速卖通的代发货工具，可以将这个软件与Shopify商店相连接。</li> <li> <strong>连接代发货供应商平台的账户：</strong>以<a href="/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress" target="_blank">速卖通（AliExpress）</a>为例。将你的速卖通账户与DSers相连接，这样你就可以导入产品了。</li> <li> <strong>导入产品：</strong>利用DSers在速卖通上找到适合你<a href="/zh/blog/niche-markets" target="_blank">细分市场（利基市场）</a>的产品，然后将这些产品导入你的Shopify商店里。</li> <li> <strong>开启销售和推广活动：</strong>推广产品之前，先做<a href="/zh/blog/seo-marketing" target="_blank">SEO优化</a>。然后通过搜索引擎（例如，谷歌）和社交媒体等渠道（例如，<a href="/zh/blog/14288561-how-to-build-a-massive-following-on-instagram" target="_blank">Instagram</a>、 <a href="/zh/blog/facebook-ads" target="_blank">Facebook</a>和<a href="/zh/blog/how-to-go-viral-on-tiktok" target="_blank">TikTok</a>等, ）做<a href="/zh/blog/organic-marketing" target="_blank">自然</a>或付费的营销。</li> </ol> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">阅读详细内容</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/zh/blog/dropshipping-model">代发货模式：新手商家的起步之路</a></li><li class="mt-2"><a href="/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory">1688.com采购指南：如何安全地从全球最大的供应商网站批发产品</a></li><li class="mt-2"><a href="/zh/blog/shopify-theme">Shopify 模板全介绍：如何挑选以及购买网站主题模板？</a></li><li class="mt-2"><a href="/zh/blog/trending-products">畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）</a></li><li class="mt-2"><a href="/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping">e邮宝是什么？关于ePacket配送、交付和追踪的完整指南！</a></li><li class="mt-2"><a href="/zh/blog/cross-border-logistics">跨境物流趋势解析：疫后新常态迎来发展拐点</a></li><li class="mt-2"><a href="/zh/blog/dropshipping-websites">代发货平台哪家好？最适合在线商店的 9 个代发货网站推荐</a></li><li class="mt-2"><a href="/zh/blog/dropshipping-tips">网店代发货10大技巧分享（新手适用）</a></li><li class="mt-2"><a href="/zh/blog/best-website-builders">建站工具推荐：最适合小型企业的 8 大建站软件排名</a></li><li class="mt-2"><a href="/zh/blog/sales-channel">线上销售渠道策略：如何在保留顾客的同时围绕在线商店制定策略</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="7">代发货常见问题</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">代发货（Dropshipping）是什么？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>代发货，又名一件代发，是一种订单履行方法。商家可以直接向消费者销售产品而无需持有任何库存。消费者在代发货商店下订单购买产品，商家或系统将订单发送给第三方供应商，然后供应商直接把产品配送给消费者。消费者按照你设定的零售价付款，而你则按照供应商提供的批发价付款，其中的差价就是利润。你不必亲自处理产品或采购库存。你只需与第三方供应商谈好合作，或者是注册一个账户，就可以销售产品。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">代发货（Dropshipping）起步需要多少钱？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>对于单个特定的企业而言，很难预测具体成本。但任何代发货业务都需要在以下几个方面做出投入：开设在线商店（如果搭建的是独立的电商网站，则需购买域名）以及投放线上广告触达潜在客户。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">代发货（Dropshipping）商家如何盈利?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>代发货商家会在分销的时候提高产品价格。这就是为什么供应商会允许代发货商家替他们销售产品——供应商原本可能会错过一些销售机会，而代发货商家能帮供应商带来更多销售额。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">代发货（Dropshipping）的盈利状况如何？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>代发货的利润率通常在10%到15%之间，如果你选品正确，与供应商合作良好，你的代发货业务就能盈利。</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">如何启动代发货（Dropshipping）业务？</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <li>选择代发货细分市场。</li> <li>选择代发货供应商。</li> <li>创建电商商店。</li> <li>在Facebook、Instagram和TikTok上做营销。</li> 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CTA"}}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Shopify Staff","avatarUrl":"https://www.gravatar.com/avatar/feb08ab9ff840b456dca083a61def3bd?s=200\u0026d=404","isDisabledAuthor":true},"id":"gid://shopify/Article/28533391382","handle":"what-is-dropshipping","title":"什么是代发货？如何运作代发货？","publishedAt":"2024-10-02T04:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388","altText":"网购的一些图标：购物车、运货车、包装箱、住宅","width":1800,"height":948},"tags":["新手上路"],"contentHtml":"\u003cp\u003e代发货（Dropshipping）是一种简单、热门的\u003ca href=\"/zh/start\" target=\"_blank\"\u003e创业\u003c/a\u003e方式，帮助商家省去了零售过程中涉及的采购、库存管理和商品发货等一系列繁琐难题。\u003c/p\u003e\n\u003cp\u003e客户下单后，代发货商店会将订单推送代发货给供应商，供应商负责产品的配送工作。这样，店主可以专注于营销和品牌建设等其他工作。\u003c/p\u003e\n\u003cp\u003e接下来，本文将全面深入地带你了解代发货这一业务模式，涵盖其\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e运作机制\u003c/a\u003e、优劣势分析、盈利途径，以及如何快速启动并开展这项业务等多个方面。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003e什么是代发货（Dropshipping）？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e代发货（Dropshipping）如何运作？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003e你是否适合做代发货（Dropshipping）？\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003e代发货（Dropshipping）的优势\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#5\"\u003e代发货（Dropshipping）的劣势\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#6\"\u003e在2024年开启代发货业务\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#7\"\u003e代发货常见问题\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e什么是代发货（Dropshipping）？\u003c/h2\u003e\n\u003cp\u003eDropshipping意为代发货，又称一件代发，是一种订单履行方法。在这种业务模式下，商家不持有库存。客户下单后，商店会将订单信息和付款推送给产品供应商，供应商再把产品直接发送给客户。\u003c/p\u003e\n\u003cp\u003e商家无需持有库存，这是\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e和标准零售模式的最大区别。在代发货的业务模式下，\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e订单发货\u003c/a\u003e由供应商负责。这样，商家无需投资于仓库，或承受库存积压的风险，可以将更多的资源分配到营销等其他的零售环节中。也就是说，你无需租仓库、平衡供应链和管理库存，也能创办一个企业。\u003c/p\u003e\n\u003cp\u003e据估计，代发货每年可创造\u003ca href=\"https://www.statista.com/statistics/1264272/dropshipping-market-size/\"\u003e3000多亿美元\u003c/a\u003e（约2.1万亿元人民币）的电商销售。\u003c/p\u003e\n\u003ch3\u003e什么是代发货商?\u003c/h3\u003e\n\u003cp\u003e代发货商（Dropshipper）是使用代发货模式从事电商业务的个人或企业。他们接受客户的订单，并将订单转给供应商让其发货。也就是说，代发货商在客户和持有产品库存的供应商之间扮演着中间人的角色。\u003c/p\u003e\n\u003cp\u003e代发货商常常运营着自己的\u003ca href=\"/zh/online\" target=\"_blank\"\u003e在线商店\u003c/a\u003e，并负责产品的推广和销售。客户在店铺里购买产品后，代发货商再在供应商处买一个同样的产品。\u003c/p\u003e\n\u003cp\u003e例如，一位客户在你的在线商店中购买了一个猫项圈，作为代发货商的你会将这个订单推送给持有猫项圈库存的供应商。\u003c/p\u003e\n\u003cp\u003e由于代发货业务依赖第三方供应商处理库存仓储和订单发货，因此，几十个人或者企业主一个人就能运营代发货业务。\u003c/p\u003e\n\u003ch3\u003e什么是代发货供应商？\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e代表零售商完成订单。他们负责储存产品、打包发货以及安排将产品发送至客户地址。\u003c/p\u003e\n\u003cp\u003e你可以与个人供应商合作，也可以选择拥有很多供应商入驻的平台，例如，\u003ca href=\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\" target=\"_blank\"\u003e速卖通（AliExpress）\u003c/a\u003e。有的制造商、批发商和个体手工业者也充当着代发货供应商的角色。\u003c/p\u003e\n\u003cp\u003e在上述猫项圈的例子里，接收订单，打包发货，并将产品运送至客户手里的就是代发货供应商。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003e利用Shopify，让代发货更简单\u003c/p\u003e\n\u003cp\u003e了解三种使用Shopify做代发货的简单方法，分别适用于拥有不同业务目标和经验等级的创业者。\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e代发货（Dropshipping）如何运作？\u003c/h2\u003e\n\u003cp\u003e以下是常规代发货流程的步骤分解：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e与代发货供应商合作\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e开设在线商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e接收客户订单\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e将订单转发给供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e供应商备货和发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e客户收到产品\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003ch3 id=\"8\"\u003e1. 与代发货供应商合作\u003c/h3\u003e\n\u003cp\u003e寻找一家提供\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e你想要销售产品\u003c/a\u003e的代发货供应商。签订协议后，他们将负责顾客购买商品的储存、包装和发货。\u003c/p\u003e\n\u003cp\u003e寻找代发货供应商主要有以下三种常见渠道：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e供应商数据库，如\u003ca href=\"https://www.1688.com/\"\u003e1688\u003c/a\u003e、\u003ca href=\"https://www.alibaba.com/\"\u003e阿里巴巴国际站\u003c/a\u003e、\u003ca href=\"https://www.aliexpress.com/\"\u003e速卖通\u003c/a\u003e、\u003ca href=\"https://www.salehoo.com/\"\u003eSaleHoo\u003c/a\u003e和\u003ca href=\"https://www.worldwidebrands.com/\"\u003eWorldwide Brands\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN\" target=\"_blank\"\u003e代发货应用\u003c/a\u003e，比如\u003ca href=\"https://www.dsers.com/\"\u003eDsers\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e使用\u003ca href=\"/zh/blog/print-on-demand-shirts\" target=\"_blank\"\u003e按需打印\u003c/a\u003e公司的服务，如\u003ca href=\"https://printify.com/\"\u003ePrintify\u003c/a\u003e。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\" target=\"_blank\"\u003e阿里巴巴国际站代发货和采购指南\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e2. 开设在线商店\u003c/h3\u003e\n\u003cp\u003e接下来，开设自己的在线商店。店铺里的商品虽然来源于供应商，但销售价格由你来定。\u003c/p\u003e\n\u003cp\u003e在商店中添加代发货应用，可以让产品信息始终处于最新状态，还能自动向供应商转发订单：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\"\u003eDSers\u003c/a\u003e可将Shopify商店与速卖通（AliExpress）相连。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop?locale=zh-CN\"\u003eZendrop\u003c/a\u003e上有超过一百万种产品供你选择。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket?locale=zh-CN\"\u003eSpocket\u003c/a\u003e上有来自美国、欧洲、巴西和印度的代发货供应商。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e如何开设在线商店：10个步骤轻松上手\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. 接收客户订单\u003c/h3\u003e\n\u003cp\u003e客户访问你的商店并下单时，结账流程会如常进行。客户支付款项，收到订单确认，并等待收货。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e4. 将订单转发给供应商\u003c/h3\u003e\n\u003cp\u003e客户支付订单后，你需要将订单详情发送给代发货供应商。如果使用的是代发货应用，这一步会自动完成。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. 供应商备货和发货\u003c/h3\u003e\n\u003cp\u003e代发货供应商会备好货，打包好产品后，就直接将其发送给客户。为了提升购物体验，许多供应商会提供带有品牌标识的发票和定制包装。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e6. 客户收到产品\u003c/h3\u003e\n\u003cp\u003e客户会从供应商那里收到产品，而商店则负责处理客户服务需求。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"代发货运作流程\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/64043-how_does_dropshipping_work.png?v=1727938187\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e你是否适合做代发货（Dropshipping）？\u003c/h2\u003e\n\u003cp\u003e还在犹豫\u003ca href=\"/zh/blog/is-dropshipping-worth-it\" target=\"_blank\"\u003e代发货是否值得一试\u003c/a\u003e？如果有以下情况，就表明代发货的业务模式可能适合你的业务：\u003c/p\u003e\n\u003ch3\u003e你擅长营销\u003c/h3\u003e\n\u003cp\u003e如果你熟练掌握\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003e搜索引擎优化（SEO）\u003c/a\u003e或\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体营销\u003c/a\u003e的技巧，那么，代发货可能非常适合你。\u003c/p\u003e\n\u003cp\u003e代发货商的主要目标是利用\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e谷歌\u003c/a\u003e、\u003ca href=\"/zh/blog/how-to-get-more-subscribers-on-youtube\" target=\"_blank\"\u003eYouTube\u003c/a\u003e、\u003ca href=\"/zh/blog/tiktok-ads\" target=\"_blank\"\u003eTikTok\u003c/a\u003e（海外版抖音）、\u003ca href=\"/zh/blog/facebook-ads\" target=\"_blank\"\u003eFacebook\u003c/a\u003e和\u003ca href=\"/zh/blog/instagram-ads\" target=\"_blank\"\u003eInstagram\u003c/a\u003e等平台为自己的在线商店吸引流量。代发货商利用内容营销和对排名算法的理解，将潜在客户与产品连接起来。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify集成当红社交媒体，助力提升转化率\u003c/p\u003e\n\u003cp\u003eShopify商店可集成Facebook和Instagram，利用强大的销售、分析和转化工具，增加销量并提升广告效果。\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"https://www.shopify.com/zh/facebook-instagram\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e你注重销售，而非品牌\u003c/h3\u003e\n\u003cp\u003e如果你的商业策略更注重产生大量销售额，而非打造独特的品牌，那么，代发货可能适合你。\u003c/p\u003e\n\u003cp\u003e在其他零售模式中，商家会在产品、包装和沟通中融入品牌元素，用以创造一致的品牌体验，建立客户对品牌的忠诚度。\u003c/p\u003e\n\u003cp\u003e代发货提供的品牌建设机会较少。包装和配送几乎没有个性化的空间，而且代发货产品很少为某个零售商所独有，这样，提供能让客户回头的独特体验就会变得更加困难。\u003c/p\u003e\n\u003cp\u003e如果你想通过代发货销售品牌产品，可以考虑贴牌代发货（零售商将产品贴上自己的品牌标签，而不是使用制造商的品牌）或\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e两种模式。\u003c/p\u003e\n\u003ch3\u003e你重视产品的多样性\u003c/h3\u003e\n\u003cp\u003e代发货能让商家从全球的供应商网络中寻找各种产品来销售，同时还不需要担心产品的库存问题。\u003c/p\u003e\n\u003cp\u003e不过，这也是有代价的：对产品质量及其一致性的掌控力变弱。除了订购样品外，你几乎无法对生产过程产生影响。\u003c/p\u003e\n\u003ch3\u003e你能接受较长的运输时间\u003c/h3\u003e\n\u003cp\u003e在这个超快速交付的时代，大多数客户都希望自己的商品能够快速送达。这对于与海外供应商合作的代发货商来说是一大挑战。\u003c/p\u003e\n\u003cp\u003e用\u003ca href=\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\" target=\"_blank\"\u003ee邮宝\u003c/a\u003e发货，从中国等非目标市场的货源地出发，配送时间可能会大大延长，有可能会导致客户不满。\u003c/p\u003e\n\u003cp\u003e如果你能在目标市场找到供应商，或者可以管理好客户对配送时间的预期，代发货是一个可行的选择。\u003c/p\u003e\n\u003ch3\u003e你已为提供客户服务做好准备\u003c/h3\u003e\n\u003cp\u003e虽然代发货商不用处理产品配送，但他们是客户的主要联系人。这意味着，代发货商需要处理超出其直接控制范围的客户服务问题，如发货延误、配送问题、产品缺陷和退货请求。\u003c/p\u003e\n\u003cp\u003e如果你已经对这些挑战做好准备，并且可以有效地管理客户咨询，那么，代发货是一个非常适合你的商业模式。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户服务终极指南：如何提供良好的客户服务？\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e你准备扩展业务\u003c/h3\u003e\n\u003cp\u003e代发货不仅适用于新店，也是老店用来扩展业务的工具。\u003c/p\u003e\n\u003cp\u003e零售商与能够处理配送的供应商或其他零售商家合作，可以在不寻找货源、采购产品或储存产品的情况下，为其库存增加互补产品。\u003c/p\u003e\n\u003cp\u003e提供更多的产品选择可以提高客户的平均订单价值，用代发货的方式来上架新品产品也能吸引新客。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e代发货（Dropshipping）的优势\u003c/h2\u003e\n\u003cp\u003e代发货之所以成为电商业务的一大热门模式，主要有以下七个方面的原因：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e前期投入少\u003c/li\u003e\n\u003cli\u003e可售产品多\u003c/li\u003e\n\u003cli\u003e不需要产品开发成本\u003c/li\u003e\n\u003cli\u003e地点灵活\u003c/li\u003e\n\u003cli\u003e容易起步\u003c/li\u003e\n\u003cli\u003e容易测试\u003c/li\u003e\n\u003cli\u003e容易扩张\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e前期投入少\u003c/h3\u003e\n\u003cp\u003e在\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e业务模式里，如果客户未下单和付款，就无需采购产品。因此，代发货所需前期投入很少，风险也小。很多代发货商店是\u003ca href=\"/zh/blog/home-business\" target=\"_blank\"\u003e从家里起步\u003c/a\u003e的，所需的不过是一台笔记本电脑，这也让代发货成为非常吸引人的小本生意模式。\u003c/p\u003e\n\u003cp\u003e虽然拥有前期投资少的优势，但也面临着来自其他代发货商家的激烈竞争。你需要投入的不是资金，而是时间，然后运用\u003ca href=\"/zh/blog/is-dropshipping-worth-it\" target=\"_blank\"\u003e代发货专家给出的建议\u003c/a\u003e，让自己的代发货业务取得成功。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e2024年12个小本创业点子：新趋势和新机遇\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/home-business\" target=\"_blank\"\u003e盘点40个在家创业的金点子，告别出门打工！\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3\u003e可售产品多\u003c/h3\u003e\n\u003cp\u003e采用代发货的模式，你可以向客户提供一系列\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e畅销商品\u003c/a\u003e，还可以随意更换产品，无需担心产品会滞销。如果供应商库存里有新产品，你可以立即将其上架到自己的在线商店里，无需额外的成本。\u003c/p\u003e\n\u003ch3\u003e不需要产品开发成本\u003c/h3\u003e\n\u003cp\u003e代发货商家无需对新产品做研究和开发的投入，他们只需要找到可靠且能提供代发货服务的供应商即可。\u003c/p\u003e\n\u003ch3\u003e地点灵活\u003c/h3\u003e\n\u003cp\u003e代发货业务可以在任何有互联网连接的地方运营。只要你可以与供应商沟通，且能及时地为客户提供服务和支持，就可以经营和管理业务。\u003c/p\u003e\n\u003ch3\u003e容易起步\u003c/h3\u003e\n\u003cp\u003e电商领域的代发货消除了很多零售的障碍，运营起来更简单，因为你无需：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e管理仓储或为其付费\u003c/li\u003e\n\u003cli\u003e监控库存\u003c/li\u003e\n\u003cli\u003e打包和\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e发货\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e为会计管理追踪库存\u003c/li\u003e\n\u003cli\u003e处理退货\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e也就是说，成功的代发货商会细心地监控整个订单履行的过程，并致力于提供让客户满意的体验。\u003c/p\u003e\n\u003ch3\u003e容易测试\u003c/h3\u003e\n\u003cp\u003e代发货是一种非常实用的订单履行模式，可用于测试客户对新品类的兴趣。商店在决定采购某一产品库存前，可以用代发货的方式来测试该产品的销售情况。\u003c/p\u003e\n\u003ch3\u003e容易扩张\u003c/h3\u003e\n\u003cp\u003e在传统的零售业务中，如果订单突然暴涨，消化这些订单需求是个很大的挑战，库存可能会被迅速地销售一空。\u003c/p\u003e\n\u003cp\u003e代发货业务的扩张往往效率更高。此外，为了扩大业务覆盖范围，你也可以在\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e亚马逊（Amazon）\u003c/a\u003e、\u003ca href=\"/zh/blog/sell-on-ebay\" target=\"_blank\"\u003e易贝（eBay）\u003c/a\u003e和\u003ca href=\"/zh/blog/etsy-and-shopify\" target=\"_blank\"\u003eEtsy\u003c/a\u003e等热门在线商城上做代发货。\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e代发货（Dropshipping）的劣势\u003c/h2\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个男人坐在桌边，旁边放着电脑，沮丧地用双手捂着脸，表明他在工作上遇到了困难。\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/64043-frustrating.jpg?v=1727938559\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eAristal\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e任何业务模式都有缺点，\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e代发货\u003c/a\u003e也不例外。在着手开展代发货业务之前，请务必先审视并考虑以下几点不足之处：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e低利润\u003c/li\u003e\n\u003cli\u003e库存波动\u003c/li\u003e\n\u003cli\u003e运输的复杂性\u003c/li\u003e\n\u003cli\u003e供应商出错\u003c/li\u003e\n\u003cli\u003e定制和品牌化受限\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e低利润\u003c/h3\u003e\n\u003cp\u003e在竞争激烈的代发货业务中，低利润是最大的劣势。代发货起步简单，管理成本又很低，因此，很多竞争对手会在开设商店后以极低的价格出售产品，试图以量取胜。由于商家在创业方面的投入极少，所以他们自然能够接受极低的利润。\u003c/p\u003e\n\u003cp\u003e一般而言，这类商家的网站质量低，而且\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户服务\u003c/a\u003e（如果有的话）差。因此，你可以在这两点上下功夫跟他们区分开来。然而，客户还是会把他们的价格与你的进行对比。竞争加剧会快速蚕食细分市场（利基市场）的潜在利润。\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003eShopify的利润率计算器\u003c/a\u003e可以帮你迅速地计算出产品的利润。\u003c/p\u003e\n\u003cp\u003e为了弥补这一弊端，你可以选择从一个尚未饱和的细分市场入手，然后挑选合适的产品。\u003c/p\u003e\n\u003ch3\u003e库存波动\u003c/h3\u003e\n\u003cp\u003e代发货在库存管理方面有很多优势，然而，采用代发货模式的零售商家却总会面临库存突然发生变化的风险。\u003c/p\u003e\n\u003cp\u003e如果你所有的产品都有存货，跟踪库存情况则相对简单。然后，代发货供应商会为多个零售商家发货，因此，供应商的库存水平可能会意外波动。\u003c/p\u003e\n\u003cp\u003e为了应对这个挑战，你可以使用\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\"\u003eDSers\u003c/a\u003e。这款\u003ca href=\"/zh/blog/product-sourcing-apps\" target=\"_blank\"\u003e一件代发应用\u003c/a\u003e可帮助商家在供应商库存为零时自动操作。例如，当某款产品缺货时，就自动下架该产品，或保持上架状态，但自动把库存数量设为零。\u003c/p\u003e\n\u003ch3\u003e运输的复杂性\u003c/h3\u003e\n\u003cp\u003e大多数采用代发货模式的商家会与多家供应商合作，那么，在线商店的产品就会从很多不同的供应商处采购。这样，你就无法掌控整个供应链。\u003c/p\u003e\n\u003cp\u003e假设客户购买了三款产品，而这三款产品只能从不同的供应商那里获取。你要为这三款发送给客户的产品承担三笔运费，而把这些运费转嫁给客户并非明智之举，只会减低产品的竞争力。\u003c/p\u003e\n\u003cp\u003e为了解决这一问题，在业务早期，你可以专注于与细分市场里的一个可靠的供应商合作。等到业务较为成熟时，可以增加供应商数量，以销量为筹码，与供应商商谈运费折扣。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e跨境电商发货完整指南：从0到1，手把手解决卖家的产品配送问题\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e供应商出错\u003c/h3\u003e\n\u003cp\u003e你是否曾因某事被无端指责，尽管错误并不在你，但你却不得不为这个失误承担责任？\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e再优秀，也难免会在给订单发货时犯错。然而，你必须为此负责并向客户道歉。水平差劲甚至一般的供应商会存在遗漏产品或装运不当的问题，或者提供的产品质量差，这会损害客户体验以及你的企业声誉。\u003c/p\u003e\n\u003cp\u003e解决这一问题的方案，在于启动代发货业务时，要与供应商多沟通，多做业务测试，尽可能地去了解供应商，\u003ca href=\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\" target=\"_blank\"\u003e做到安全采购\u003c/a\u003e。如果发现问题，要及时止损，做好随时放弃合作的准备。毕竟，供应商千千万，只要用心去找，肯定能找到合适的合作伙伴。\u003c/p\u003e\n\u003ch3\u003e定制和品牌化受限\u003c/h3\u003e\n\u003cp\u003e代发货的产品与定制产品或\u003ca href=\"/zh/blog/print-on-demand-shirts\" target=\"_blank\"\u003e按需打印\u003c/a\u003e的产品不同，你对产品本身并无太多控制权。一般来说，代发货产品都由供应商负责设计和品牌化。\u003c/p\u003e\n\u003cp\u003e有些供应商会配合企业对产品做出更改。然而，即使如此，供应商还是拥有对产品最大的控制权。产品若要做出任何修改或增加，往往都需要达到一定的最低起订量，以满足生产商的生产要求。\u003c/p\u003e\n\u003cp\u003e为了解决这一问题，你可以尝试在业务早期，向当地的打印公司或者1688订购独特的品牌标识和产品包装（这项支出并不高），并将其邮寄给长期合作的代发货供应商，让供应商在发货时用你自己的产品包装，或在白牌产品和包装箱上贴上你的品牌标识，这样可以在一定程度上解决产品的同质化问题。\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e在2024年开启代发货业务\u003c/h2\u003e\n\u003cp\u003e2024年，对于在线商店店主、寻找\u003ca href=\"/zh/blog/side-hustle\" target=\"_blank\"\u003e副业\u003c/a\u003e的人以及成熟的零售商而言，\u003ca href=\"/zh/dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e依然是一个热门的选择。\u003c/p\u003e\n\u003cp\u003e使用Shopify做代发货很简单，具体步骤如下：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003e开设Shopify账号：\u003c/strong\u003e登录Shopify网站选择\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用\u003c/a\u003e，按照步骤开设新账号，你需要提供自己和企业的基本信息。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e选择商店模板：\u003c/strong\u003eShopify有很多可供选择的\u003ca href=\"https://themes.shopify.com/\" target=\"_blank\"\u003e模板\u003c/a\u003e，选择一套跟你的品牌和产品契合的模板。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e装修商店：\u003c/strong\u003e添加品牌标志、创建产品类别、设置导航栏，以及加入如“About Us（关于我们）\" 和 \"Contact（联系方式）”等必要页面。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e添加\u003c/strong\u003e\u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN\" target=\"_blank\"\u003e\u003cstrong\u003e代发货应用\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e：\u003c/strong\u003e以\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=df30436e-5874-44b2-9759-8f2f721af13f\u0026amp;surface_detail=Dsers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\"\u003eDSers\u003c/a\u003e为例。登录Shopify应用商店，搜索DSers，点击安装。Dsers是速卖通的代发货工具，可以将这个软件与Shopify商店相连接。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e连接代发货供应商平台的账户：\u003c/strong\u003e以\u003ca href=\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\" target=\"_blank\"\u003e速卖通（AliExpress）\u003c/a\u003e为例。将你的速卖通账户与DSers相连接，这样你就可以导入产品了。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e导入产品：\u003c/strong\u003e利用DSers在速卖通上找到适合你\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e的产品，然后将这些产品导入你的Shopify商店里。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e开启销售和推广活动：\u003c/strong\u003e推广产品之前，先做\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003eSEO优化\u003c/a\u003e。然后通过搜索引擎（例如，谷歌）和社交媒体等渠道（例如，\u003ca href=\"/zh/blog/14288561-how-to-build-a-massive-following-on-instagram\" target=\"_blank\"\u003eInstagram\u003c/a\u003e、 \u003ca href=\"/zh/blog/facebook-ads\" target=\"_blank\"\u003eFacebook\u003c/a\u003e和\u003ca href=\"/zh/blog/how-to-go-viral-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e等, ）做\u003ca href=\"/zh/blog/organic-marketing\" target=\"_blank\"\u003e自然\u003c/a\u003e或付费的营销。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003e代发货常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）是什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e代发货，又名一件代发，是一种订单履行方法。商家可以直接向消费者销售产品而无需持有任何库存。消费者在代发货商店下订单购买产品，商家或系统将订单发送给第三方供应商，然后供应商直接把产品配送给消费者。消费者按照你设定的零售价付款，而你则按照供应商提供的批发价付款，其中的差价就是利润。你不必亲自处理产品或采购库存。你只需与第三方供应商谈好合作，或者是注册一个账户，就可以销售产品。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）起步需要多少钱？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e对于单个特定的企业而言，很难预测具体成本。但任何代发货业务都需要在以下几个方面做出投入：开设在线商店（如果搭建的是独立的电商网站，则需购买域名）以及投放线上广告触达潜在客户。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）商家如何盈利?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e代发货商家会在分销的时候提高产品价格。这就是为什么供应商会允许代发货商家替他们销售产品——供应商原本可能会错过一些销售机会，而代发货商家能帮供应商带来更多销售额。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）的盈利状况如何？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e代发货的利润率通常在10%到15%之间，如果你选品正确，与供应商合作良好，你的代发货业务就能盈利。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何启动代发货（Dropshipping）业务？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003e选择代发货细分市场。\u003c/li\u003e\n\u003cli\u003e选择代发货供应商。\u003c/li\u003e\n\u003cli\u003e创建电商商店。\u003c/li\u003e\n\u003cli\u003e在Facebook、Instagram和TikTok上做营销。\u003c/li\u003e\n\u003cli\u003e接收客户订单并将其转发给代发货供应商。\u003c/li\u003e\n\u003cli\u003e分析并完善销售策略。\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","excerpt":"代发货，又被称作一件代发，是电商常用的零售业务模式。阅读本文，深入了解代发货及其运作方式。","excerptHtml":"\u003cp\u003e代发货，又被称作一件代发，是电商常用的零售业务模式。阅读本文，深入了解代发货及其运作方式。\u003c/p\u003e\n","seo":{"__typename":"SEO","title":"什么是代发货？如何运作代发货？ - Shopify 中国","description":"代发货，又被称作一件代发，是电商常用的零售业务模式。阅读本文，深入了解代发货及其运作方式。"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/what-is-dropshipping\",\"en-GB\":\"https://www.shopify.com/uk/blog/what-is-dropshipping\",\"en-AU\":\"https://www.shopify.com/au/blog/what-is-dropshipping\",\"en-ID\":\"https://www.shopify.com/id/blog/what-is-dropshipping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/what-is-dropshipping\",\"en-ZA\":\"https://www.shopify.com/za/blog/what-is-dropshipping\",\"en-NG\":\"https://www.shopify.com/ng/blog/what-is-dropshipping\",\"en-PH\":\"https://www.shopify.com/ph/blog/what-is-dropshipping\",\"en-SG\":\"https://www.shopify.com/sg/blog/what-is-dropshipping\",\"en-HK\":\"https://www.shopify.com/hk/blog/what-is-dropshipping\",\"en-IE\":\"https://www.shopify.com/ie/blog/what-is-dropshipping\",\"en-MY\":\"https://www.shopify.com/my/blog/what-is-dropshipping\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"代发货模式：新手商家的起步之路\",\"url\":\"blog/dropshipping-model\"},{\"title\":\"1688.com采购指南：如何安全地从全球最大的供应商网站批发产品\",\"url\":\"blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"},{\"title\":\"Shopify 模板全介绍：如何挑选以及购买网站主题模板？\",\"url\":\"blog/shopify-theme\"},{\"title\":\"畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\",\"url\":\"blog/trending-products\"},{\"title\":\"e邮宝是什么？关于ePacket配送、交付和追踪的完整指南！\",\"url\":\"blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"},{\"title\":\"跨境物流趋势解析：疫后新常态迎来发展拐点\",\"url\":\"blog/cross-border-logistics\"},{\"title\":\"代发货平台哪家好？最适合在线商店的 9 个代发货网站推荐\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"网店代发货10大技巧分享（新手适用）\",\"url\":\"blog/dropshipping-tips\"},{\"title\":\"建站工具推荐：最适合小型企业的 8 大建站软件排名\",\"url\":\"blog/best-website-builders\"},{\"title\":\"线上销售渠道策略：如何在保留顾客的同时围绕在线商店制定策略\",\"url\":\"blog/sales-channel\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"海外版抖音赚钱之道 | 8 大变现技巧教你如何通过 TikTok 盈利\",\"tags\":[\" 新手上路\"],\"handle\":\"make-money-on-tiktok\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/make_money_on_TikTok.png?format=webp\u0026v=1638510485\u0026width=1024\",\"imageAltText\":\"海外抖音赚钱\",\"modifiedAt\":\"2021-12-03\"},{\"title\":\"跨境电商选品策略与方法，好的选品是成功的一半\",\"tags\":[\"新手上路\"],\"handle\":\"product-ideas-for-cross-border-ecommerce\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/01_d418f869-4ac7-4d4a-8bec-f1b54d458b39.png?format=webp\u0026v=1622024815\u0026width=1024\",\"imageAltText\":\"跨境电商选品\",\"modifiedAt\":\"2021-12-18\"},{\"title\":\"如何开设一家 Shopify 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新手上路\"],\"handle\":\"12-things-to-sell-on-shopify-other-than-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/12-things-to-make-and-sell-Shopify.jpg?v=1646115591\u0026width=1024\",\"imageAltText\":\"虚拟产品\",\"modifiedAt\":\"2022-03-01\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0457/1496/4502/articles/shopify_dropshipping_chapter_1.png?v=1727209388","imageAltText":"网购的一些图标：购物车、运货车、包装箱、住宅","imageClass":"","modifiedAt":"2024年10月2日","modifiedAtRaw":"2024-10-02T04:00:00Z"},"metaDescription":"代发货，又被称作一件代发，是电商常用的零售业务模式。阅读本文，深入了解代发货及其运作方式。","contentHtml":"\u003cp\u003e代发货（Dropshipping）是一种简单、热门的\u003ca href=\"/zh/start\" target=\"_blank\"\u003e创业\u003c/a\u003e方式，帮助商家省去了零售过程中涉及的采购、库存管理和商品发货等一系列繁琐难题。\u003c/p\u003e\n\u003cp\u003e客户下单后，代发货商店会将订单推送代发货给供应商，供应商负责产品的配送工作。这样，店主可以专注于营销和品牌建设等其他工作。\u003c/p\u003e\n\u003cp\u003e接下来，本文将全面深入地带你了解代发货这一业务模式，涵盖其\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e运作机制\u003c/a\u003e、优劣势分析、盈利途径，以及如何快速启动并开展这项业务等多个方面。\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003e什么是代发货（Dropshipping）？\u003c/h2\u003e\n\u003cp\u003eDropshipping意为代发货，又称一件代发，是一种订单履行方法。在这种业务模式下，商家不持有库存。客户下单后，商店会将订单信息和付款推送给产品供应商，供应商再把产品直接发送给客户。\u003c/p\u003e\n\u003cp\u003e商家无需持有库存，这是\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e和标准零售模式的最大区别。在代发货的业务模式下，\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e订单发货\u003c/a\u003e由供应商负责。这样，商家无需投资于仓库，或承受库存积压的风险，可以将更多的资源分配到营销等其他的零售环节中。也就是说，你无需租仓库、平衡供应链和管理库存，也能创办一个企业。\u003c/p\u003e\n\u003cp\u003e据估计，代发货每年可创造\u003ca href=\"https://www.statista.com/statistics/1264272/dropshipping-market-size/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e3000多亿美元\u003c/a\u003e（约2.1万亿元人民币）的电商销售。\u003c/p\u003e\n\u003ch3\u003e什么是代发货商?\u003c/h3\u003e\n\u003cp\u003e代发货商（Dropshipper）是使用代发货模式从事电商业务的个人或企业。他们接受客户的订单，并将订单转给供应商让其发货。也就是说，代发货商在客户和持有产品库存的供应商之间扮演着中间人的角色。\u003c/p\u003e\n\u003cp\u003e代发货商常常运营着自己的\u003ca href=\"/zh/online\" target=\"_blank\"\u003e在线商店\u003c/a\u003e，并负责产品的推广和销售。客户在店铺里购买产品后，代发货商再在供应商处买一个同样的产品。\u003c/p\u003e\n\u003cp\u003e例如，一位客户在你的在线商店中购买了一个猫项圈，作为代发货商的你会将这个订单推送给持有猫项圈库存的供应商。\u003c/p\u003e\n\u003cp\u003e由于代发货业务依赖第三方供应商处理库存仓储和订单发货，因此，几十个人或者企业主一个人就能运营代发货业务。\u003c/p\u003e\n\u003ch3\u003e什么是代发货供应商？\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/dropshipping-suppliers\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e代表零售商完成订单。他们负责储存产品、打包发货以及安排将产品发送至客户地址。\u003c/p\u003e\n\u003cp\u003e你可以与个人供应商合作，也可以选择拥有很多供应商入驻的平台，例如，\u003ca href=\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\" target=\"_blank\"\u003e速卖通（AliExpress）\u003c/a\u003e。有的制造商、批发商和个体手工业者也充当着代发货供应商的角色。\u003c/p\u003e\n\u003cp\u003e在上述猫项圈的例子里，接收订单，打包发货，并将产品运送至客户手里的就是代发货供应商。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003e利用Shopify，让代发货更简单\u003c/p\u003e\n\u003cp\u003e了解三种使用Shopify做代发货的简单方法，分别适用于拥有不同业务目标和经验等级的创业者。\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e代发货（Dropshipping）如何运作？\u003c/h2\u003e\n\u003cp\u003e以下是常规代发货流程的步骤分解：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003ca href=\"#8\"\u003e与代发货供应商合作\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#9\"\u003e开设在线商店\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#10\"\u003e接收客户订单\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#11\"\u003e将订单转发给供应商\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#12\"\u003e供应商备货和发货\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#13\"\u003e客户收到产品\u003c/a\u003e\u003c/li\u003e\n\u003c/ol\u003e\n\u003col\u003e\u003c/ol\u003e\n\u003ch3 id=\"8\"\u003e1. 与代发货供应商合作\u003c/h3\u003e\n\u003cp\u003e寻找一家提供\u003ca href=\"/zh/blog/best-dropshipping-products\" target=\"_blank\"\u003e你想要销售产品\u003c/a\u003e的代发货供应商。签订协议后，他们将负责顾客购买商品的储存、包装和发货。\u003c/p\u003e\n\u003cp\u003e寻找代发货供应商主要有以下三种常见渠道：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e供应商数据库，如\u003ca href=\"https://www.1688.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e1688\u003c/a\u003e、\u003ca href=\"https://www.alibaba.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e阿里巴巴国际站\u003c/a\u003e、\u003ca href=\"https://www.aliexpress.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e速卖通\u003c/a\u003e、\u003ca href=\"https://www.salehoo.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSaleHoo\u003c/a\u003e和\u003ca href=\"https://www.worldwidebrands.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eWorldwide Brands\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN\" target=\"_blank\"\u003e代发货应用\u003c/a\u003e，比如\u003ca href=\"https://www.dsers.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eDsers\u003c/a\u003e。\u003c/li\u003e\n\u003cli\u003e使用\u003ca href=\"/zh/blog/print-on-demand-shirts\" target=\"_blank\"\u003e按需打印\u003c/a\u003e公司的服务，如\u003ca href=\"https://printify.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePrintify\u003c/a\u003e。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\" target=\"_blank\"\u003e阿里巴巴国际站代发货和采购指南\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"9\"\u003e2. 开设在线商店\u003c/h3\u003e\n\u003cp\u003e接下来，开设自己的在线商店。店铺里的商品虽然来源于供应商，但销售价格由你来定。\u003c/p\u003e\n\u003cp\u003e在商店中添加代发货应用，可以让产品信息始终处于最新状态，还能自动向供应商转发订单：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\"\u003eDSers\u003c/a\u003e可将Shopify商店与速卖通（AliExpress）相连。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/zendrop?locale=zh-CN\"\u003eZendrop\u003c/a\u003e上有超过一百万种产品供你选择。\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://apps.shopify.com/spocket?locale=zh-CN\"\u003eSpocket\u003c/a\u003e上有来自美国、欧洲、巴西和印度的代发货供应商。\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/start-online-store\" target=\"_blank\"\u003e如何开设在线商店：10个步骤轻松上手\u003c/a\u003e\u003c/p\u003e\n\u003ch3 id=\"10\"\u003e3. 接收客户订单\u003c/h3\u003e\n\u003cp\u003e客户访问你的商店并下单时，结账流程会如常进行。客户支付款项，收到订单确认，并等待收货。\u003c/p\u003e\n\u003ch3 id=\"11\"\u003e4. 将订单转发给供应商\u003c/h3\u003e\n\u003cp\u003e客户支付订单后，你需要将订单详情发送给代发货供应商。如果使用的是代发货应用，这一步会自动完成。\u003c/p\u003e\n\u003ch3 id=\"12\"\u003e5. 供应商备货和发货\u003c/h3\u003e\n\u003cp\u003e代发货供应商会备好货，打包好产品后，就直接将其发送给客户。为了提升购物体验，许多供应商会提供带有品牌标识的发票和定制包装。\u003c/p\u003e\n\u003ch3 id=\"13\"\u003e6. 客户收到产品\u003c/h3\u003e\n\u003cp\u003e客户会从供应商那里收到产品，而商店则负责处理客户服务需求。\u003c/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"代发货运作流程\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/64043-how_does_dropshipping_work.png?v=1727938187\"\u003e\u003c/div\u003e\n\u003ch2 id=\"3\"\u003e你是否适合做代发货（Dropshipping）？\u003c/h2\u003e\n\u003cp\u003e还在犹豫\u003ca href=\"/zh/blog/is-dropshipping-worth-it\" target=\"_blank\"\u003e代发货是否值得一试\u003c/a\u003e？如果有以下情况，就表明代发货的业务模式可能适合你的业务：\u003c/p\u003e\n\u003ch3\u003e你擅长营销\u003c/h3\u003e\n\u003cp\u003e如果你熟练掌握\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003e搜索引擎优化（SEO）\u003c/a\u003e或\u003ca href=\"/zh/blog/social-media-marketing-strategy\" target=\"_blank\"\u003e社交媒体营销\u003c/a\u003e的技巧，那么，代发货可能非常适合你。\u003c/p\u003e\n\u003cp\u003e代发货商的主要目标是利用\u003ca href=\"/zh/blog/google-ads-types\" target=\"_blank\"\u003e谷歌\u003c/a\u003e、\u003ca href=\"/zh/blog/how-to-get-more-subscribers-on-youtube\" target=\"_blank\"\u003eYouTube\u003c/a\u003e、\u003ca href=\"/zh/blog/tiktok-ads\" target=\"_blank\"\u003eTikTok\u003c/a\u003e（海外版抖音）、\u003ca href=\"/zh/blog/facebook-ads\" target=\"_blank\"\u003eFacebook\u003c/a\u003e和\u003ca href=\"/zh/blog/instagram-ads\" target=\"_blank\"\u003eInstagram\u003c/a\u003e等平台为自己的在线商店吸引流量。代发货商利用内容营销和对排名算法的理解，将潜在客户与产品连接起来。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eShopify集成当红社交媒体，助力提升转化率\u003c/p\u003e\n\u003cp\u003eShopify商店可集成Facebook和Instagram，利用强大的销售、分析和转化工具，增加销量并提升广告效果。\u003c/p\u003e\n\u003ca class=\"marketing-button marketing-button--small\" href=\"/zh/facebook-instagram\" target=\"_blank\"\u003e了解更多\u003c/a\u003e\n\u003c/div\u003e\n\u003ch3\u003e你注重销售，而非品牌\u003c/h3\u003e\n\u003cp\u003e如果你的商业策略更注重产生大量销售额，而非打造独特的品牌，那么，代发货可能适合你。\u003c/p\u003e\n\u003cp\u003e在其他零售模式中，商家会在产品、包装和沟通中融入品牌元素，用以创造一致的品牌体验，建立客户对品牌的忠诚度。\u003c/p\u003e\n\u003cp\u003e代发货提供的品牌建设机会较少。包装和配送几乎没有个性化的空间，而且代发货产品很少为某个零售商所独有，这样，提供能让客户回头的独特体验就会变得更加困难。\u003c/p\u003e\n\u003cp\u003e如果你想通过代发货销售品牌产品，可以考虑贴牌代发货（零售商将产品贴上自己的品牌标签，而不是使用制造商的品牌）或\u003ca href=\"/zh/blog/print-on-demand\" target=\"_blank\"\u003e按需打印\u003c/a\u003e两种模式。\u003c/p\u003e\n\u003ch3\u003e你重视产品的多样性\u003c/h3\u003e\n\u003cp\u003e代发货能让商家从全球的供应商网络中寻找各种产品来销售，同时还不需要担心产品的库存问题。\u003c/p\u003e\n\u003cp\u003e不过，这也是有代价的：对产品质量及其一致性的掌控力变弱。除了订购样品外，你几乎无法对生产过程产生影响。\u003c/p\u003e\n\u003ch3\u003e你能接受较长的运输时间\u003c/h3\u003e\n\u003cp\u003e在这个超快速交付的时代，大多数客户都希望自己的商品能够快速送达。这对于与海外供应商合作的代发货商来说是一大挑战。\u003c/p\u003e\n\u003cp\u003e用\u003ca href=\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\" target=\"_blank\"\u003ee邮宝\u003c/a\u003e发货，从中国等非目标市场的货源地出发，配送时间可能会大大延长，有可能会导致客户不满。\u003c/p\u003e\n\u003cp\u003e如果你能在目标市场找到供应商，或者可以管理好客户对配送时间的预期，代发货是一个可行的选择。\u003c/p\u003e\n\u003ch3\u003e你已为提供客户服务做好准备\u003c/h3\u003e\n\u003cp\u003e虽然代发货商不用处理产品配送，但他们是客户的主要联系人。这意味着，代发货商需要处理超出其直接控制范围的客户服务问题，如发货延误、配送问题、产品缺陷和退货请求。\u003c/p\u003e\n\u003cp\u003e如果你已经对这些挑战做好准备，并且可以有效地管理客户咨询，那么，代发货是一个非常适合你的商业模式。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户服务终极指南：如何提供良好的客户服务？\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e你准备扩展业务\u003c/h3\u003e\n\u003cp\u003e代发货不仅适用于新店，也是老店用来扩展业务的工具。\u003c/p\u003e\n\u003cp\u003e零售商与能够处理配送的供应商或其他零售商家合作，可以在不寻找货源、采购产品或储存产品的情况下，为其库存增加互补产品。\u003c/p\u003e\n\u003cp\u003e提供更多的产品选择可以提高客户的平均订单价值，用代发货的方式来上架新品产品也能吸引新客。\u003c/p\u003e\n\u003ch2 id=\"4\"\u003e代发货（Dropshipping）的优势\u003c/h2\u003e\n\u003cp\u003e代发货之所以成为电商业务的一大热门模式，主要有以下七个方面的原因：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e前期投入少\u003c/li\u003e\n\u003cli\u003e可售产品多\u003c/li\u003e\n\u003cli\u003e不需要产品开发成本\u003c/li\u003e\n\u003cli\u003e地点灵活\u003c/li\u003e\n\u003cli\u003e容易起步\u003c/li\u003e\n\u003cli\u003e容易测试\u003c/li\u003e\n\u003cli\u003e容易扩张\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e前期投入少\u003c/h3\u003e\n\u003cp\u003e在\u003ca href=\"/zh/blog/how-to-start-dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e业务模式里，如果客户未下单和付款，就无需采购产品。因此，代发货所需前期投入很少，风险也小。很多代发货商店是\u003ca href=\"/zh/blog/home-business\" target=\"_blank\"\u003e从家里起步\u003c/a\u003e的，所需的不过是一台笔记本电脑，这也让代发货成为非常吸引人的小本生意模式。\u003c/p\u003e\n\u003cp\u003e虽然拥有前期投资少的优势，但也面临着来自其他代发货商家的激烈竞争。你需要投入的不是资金，而是时间，然后运用\u003ca href=\"/zh/blog/is-dropshipping-worth-it\" target=\"_blank\"\u003e代发货专家给出的建议\u003c/a\u003e，让自己的代发货业务取得成功。\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight\"\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/low-investment-business-ideas\" target=\"_blank\"\u003e2024年12个小本创业点子：新趋势和新机遇\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"/zh/blog/home-business\" target=\"_blank\"\u003e盘点40个在家创业的金点子，告别出门打工！\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch3\u003e可售产品多\u003c/h3\u003e\n\u003cp\u003e采用代发货的模式，你可以向客户提供一系列\u003ca href=\"/zh/blog/trending-products\" target=\"_blank\"\u003e畅销商品\u003c/a\u003e，还可以随意更换产品，无需担心产品会滞销。如果供应商库存里有新产品，你可以立即将其上架到自己的在线商店里，无需额外的成本。\u003c/p\u003e\n\u003ch3\u003e不需要产品开发成本\u003c/h3\u003e\n\u003cp\u003e代发货商家无需对新产品做研究和开发的投入，他们只需要找到可靠且能提供代发货服务的供应商即可。\u003c/p\u003e\n\u003ch3\u003e地点灵活\u003c/h3\u003e\n\u003cp\u003e代发货业务可以在任何有互联网连接的地方运营。只要你可以与供应商沟通，且能及时地为客户提供服务和支持，就可以经营和管理业务。\u003c/p\u003e\n\u003ch3\u003e容易起步\u003c/h3\u003e\n\u003cp\u003e电商领域的代发货消除了很多零售的障碍，运营起来更简单，因为你无需：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e管理仓储或为其付费\u003c/li\u003e\n\u003cli\u003e监控库存\u003c/li\u003e\n\u003cli\u003e打包和\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e发货\u003c/a\u003e\n\u003c/li\u003e\n\u003cli\u003e为会计管理追踪库存\u003c/li\u003e\n\u003cli\u003e处理退货\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e也就是说，成功的代发货商会细心地监控整个订单履行的过程，并致力于提供让客户满意的体验。\u003c/p\u003e\n\u003ch3\u003e容易测试\u003c/h3\u003e\n\u003cp\u003e代发货是一种非常实用的订单履行模式，可用于测试客户对新品类的兴趣。商店在决定采购某一产品库存前，可以用代发货的方式来测试该产品的销售情况。\u003c/p\u003e\n\u003ch3\u003e容易扩张\u003c/h3\u003e\n\u003cp\u003e在传统的零售业务中，如果订单突然暴涨，消化这些订单需求是个很大的挑战，库存可能会被迅速地销售一空。\u003c/p\u003e\n\u003cp\u003e代发货业务的扩张往往效率更高。此外，为了扩大业务覆盖范围，你也可以在\u003ca href=\"/zh/blog/amazon-dropshipping\" target=\"_blank\"\u003e亚马逊（Amazon）\u003c/a\u003e、\u003ca href=\"/zh/blog/sell-on-ebay\" target=\"_blank\"\u003e易贝（eBay）\u003c/a\u003e和\u003ca href=\"/zh/blog/etsy-and-shopify\" target=\"_blank\"\u003eEtsy\u003c/a\u003e等热门在线商城上做代发货。\u003c/p\u003e\n\u003ch2 id=\"5\"\u003e代发货（Dropshipping）的劣势\u003c/h2\u003e\n\u003cfigure style=\"text-align: center;\"\u003e\u003cimg style=\"float: none;\" alt=\"一个男人坐在桌边，旁边放着电脑，沮丧地用双手捂着脸，表明他在工作上遇到了困难。\" src=\"https://cdn.shopify.com/s/files/1/0457/1496/4502/files/64043-frustrating.jpg?v=1727938559\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003e\u003cem\u003eAristal\u003c/em\u003e\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003cp\u003e任何业务模式都有缺点，\u003ca href=\"/zh/blog/dropshipping-guide\" target=\"_blank\"\u003e代发货\u003c/a\u003e也不例外。在着手开展代发货业务之前，请务必先审视并考虑以下几点不足之处：\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e低利润\u003c/li\u003e\n\u003cli\u003e库存波动\u003c/li\u003e\n\u003cli\u003e运输的复杂性\u003c/li\u003e\n\u003cli\u003e供应商出错\u003c/li\u003e\n\u003cli\u003e定制和品牌化受限\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003e低利润\u003c/h3\u003e\n\u003cp\u003e在竞争激烈的代发货业务中，低利润是最大的劣势。代发货起步简单，管理成本又很低，因此，很多竞争对手会在开设商店后以极低的价格出售产品，试图以量取胜。由于商家在创业方面的投入极少，所以他们自然能够接受极低的利润。\u003c/p\u003e\n\u003cp\u003e一般而言，这类商家的网站质量低，而且\u003ca href=\"/zh/blog/customer-service\" target=\"_blank\"\u003e客户服务\u003c/a\u003e（如果有的话）差。因此，你可以在这两点上下功夫跟他们区分开来。然而，客户还是会把他们的价格与你的进行对比。竞争加剧会快速蚕食细分市场（利基市场）的潜在利润。\u003ca href=\"/zh/tools/profit-margin-calculator\" target=\"_blank\"\u003eShopify的利润率计算器\u003c/a\u003e可以帮你迅速地计算出产品的利润。\u003c/p\u003e\n\u003cp\u003e为了弥补这一弊端，你可以选择从一个尚未饱和的细分市场入手，然后挑选合适的产品。\u003c/p\u003e\n\u003ch3\u003e库存波动\u003c/h3\u003e\n\u003cp\u003e代发货在库存管理方面有很多优势，然而，采用代发货模式的零售商家却总会面临库存突然发生变化的风险。\u003c/p\u003e\n\u003cp\u003e如果你所有的产品都有存货，跟踪库存情况则相对简单。然后，代发货供应商会为多个零售商家发货，因此，供应商的库存水平可能会意外波动。\u003c/p\u003e\n\u003cp\u003e为了应对这个挑战，你可以使用\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\"\u003eDSers\u003c/a\u003e。这款\u003ca href=\"/zh/blog/product-sourcing-apps\" target=\"_blank\"\u003e一件代发应用\u003c/a\u003e可帮助商家在供应商库存为零时自动操作。例如，当某款产品缺货时，就自动下架该产品，或保持上架状态，但自动把库存数量设为零。\u003c/p\u003e\n\u003ch3\u003e运输的复杂性\u003c/h3\u003e\n\u003cp\u003e大多数采用代发货模式的商家会与多家供应商合作，那么，在线商店的产品就会从很多不同的供应商处采购。这样，你就无法掌控整个供应链。\u003c/p\u003e\n\u003cp\u003e假设客户购买了三款产品，而这三款产品只能从不同的供应商那里获取。你要为这三款发送给客户的产品承担三笔运费，而把这些运费转嫁给客户并非明智之举，只会减低产品的竞争力。\u003c/p\u003e\n\u003cp\u003e为了解决这一问题，在业务早期，你可以专注于与细分市场里的一个可靠的供应商合作。等到业务较为成熟时，可以增加供应商数量，以销量为筹码，与供应商商谈运费折扣。\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e📕 更多阅读：\u003c/strong\u003e\u003ca href=\"/zh/blog/shipping-and-fulfillment\" target=\"_blank\"\u003e跨境电商发货完整指南：从0到1，手把手解决卖家的产品配送问题\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003e供应商出错\u003c/h3\u003e\n\u003cp\u003e你是否曾因某事被无端指责，尽管错误并不在你，但你却不得不为这个失误承担责任？\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/zh/blog/13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\" target=\"_blank\"\u003e代发货供应商\u003c/a\u003e再优秀，也难免会在给订单发货时犯错。然而，你必须为此负责并向客户道歉。水平差劲甚至一般的供应商会存在遗漏产品或装运不当的问题，或者提供的产品质量差，这会损害客户体验以及你的企业声誉。\u003c/p\u003e\n\u003cp\u003e解决这一问题的方案，在于启动代发货业务时，要与供应商多沟通，多做业务测试，尽可能地去了解供应商，\u003ca href=\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\" target=\"_blank\"\u003e做到安全采购\u003c/a\u003e。如果发现问题，要及时止损，做好随时放弃合作的准备。毕竟，供应商千千万，只要用心去找，肯定能找到合适的合作伙伴。\u003c/p\u003e\n\u003ch3\u003e定制和品牌化受限\u003c/h3\u003e\n\u003cp\u003e代发货的产品与定制产品或\u003ca href=\"/zh/blog/print-on-demand-shirts\" target=\"_blank\"\u003e按需打印\u003c/a\u003e的产品不同，你对产品本身并无太多控制权。一般来说，代发货产品都由供应商负责设计和品牌化。\u003c/p\u003e\n\u003cp\u003e有些供应商会配合企业对产品做出更改。然而，即使如此，供应商还是拥有对产品最大的控制权。产品若要做出任何修改或增加，往往都需要达到一定的最低起订量，以满足生产商的生产要求。\u003c/p\u003e\n\u003cp\u003e为了解决这一问题，你可以尝试在业务早期，向当地的打印公司或者1688订购独特的品牌标识和产品包装（这项支出并不高），并将其邮寄给长期合作的代发货供应商，让供应商在发货时用你自己的产品包装，或在白牌产品和包装箱上贴上你的品牌标识，这样可以在一定程度上解决产品的同质化问题。\u003c/p\u003e\n\u003ch2 id=\"6\"\u003e在2024年开启代发货业务\u003c/h2\u003e\n\u003cp\u003e2024年，对于在线商店店主、寻找\u003ca href=\"/zh/blog/side-hustle\" target=\"_blank\"\u003e副业\u003c/a\u003e的人以及成熟的零售商而言，\u003ca href=\"/zh/dropshipping\" target=\"_blank\"\u003e代发货\u003c/a\u003e依然是一个热门的选择。\u003c/p\u003e\n\u003cp\u003e使用Shopify做代发货很简单，具体步骤如下：\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003e开设Shopify账号：\u003c/strong\u003e登录Shopify网站选择\u003ca href=\"/zh/free-trial\" target=\"_blank\"\u003e免费试用\u003c/a\u003e，按照步骤开设新账号，你需要提供自己和企业的基本信息。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e选择商店模板：\u003c/strong\u003eShopify有很多可供选择的\u003ca href=\"https://themes.shopify.com\" target=\"_blank\"\u003e模板\u003c/a\u003e，选择一套跟你的品牌和产品契合的模板。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e装修商店：\u003c/strong\u003e添加品牌标志、创建产品类别、设置导航栏，以及加入如“About Us（关于我们）\" 和 \"Contact（联系方式）”等必要页面。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e添加\u003c/strong\u003e\u003ca href=\"https://apps.shopify.com/categories/finding-products-sourcing-options-dropshipping?locale=zh-CN\" target=\"_blank\"\u003e\u003cstrong\u003e代发货应用\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e：\u003c/strong\u003e以\u003ca href=\"https://apps.shopify.com/dsers?locale=zh-CN\u0026amp;search_id=df30436e-5874-44b2-9759-8f2f721af13f\u0026amp;surface_detail=Dsers\u0026amp;surface_inter_position=1\u0026amp;surface_intra_position=1\u0026amp;surface_type=search\"\u003eDSers\u003c/a\u003e为例。登录Shopify应用商店，搜索DSers，点击安装。Dsers是速卖通的代发货工具，可以将这个软件与Shopify商店相连接。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e连接代发货供应商平台的账户：\u003c/strong\u003e以\u003ca href=\"/zh/blog/the-definitive-guide-to-dropshipping-with-aliexpress\" target=\"_blank\"\u003e速卖通（AliExpress）\u003c/a\u003e为例。将你的速卖通账户与DSers相连接，这样你就可以导入产品了。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e导入产品：\u003c/strong\u003e利用DSers在速卖通上找到适合你\u003ca href=\"/zh/blog/niche-markets\" target=\"_blank\"\u003e细分市场（利基市场）\u003c/a\u003e的产品，然后将这些产品导入你的Shopify商店里。\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e开启销售和推广活动：\u003c/strong\u003e推广产品之前，先做\u003ca href=\"/zh/blog/seo-marketing\" target=\"_blank\"\u003eSEO优化\u003c/a\u003e。然后通过搜索引擎（例如，谷歌）和社交媒体等渠道（例如，\u003ca href=\"/zh/blog/14288561-how-to-build-a-massive-following-on-instagram\" target=\"_blank\"\u003eInstagram\u003c/a\u003e、 \u003ca href=\"/zh/blog/facebook-ads\" target=\"_blank\"\u003eFacebook\u003c/a\u003e和\u003ca href=\"/zh/blog/how-to-go-viral-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e等, ）做\u003ca href=\"/zh/blog/organic-marketing\" target=\"_blank\"\u003e自然\u003c/a\u003e或付费的营销。\u003c/li\u003e\n\u003c/ol\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003e阅读详细内容\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-model\"\u003e代发货模式：新手商家的起步之路\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/16665772-alibaba-101-how-to-safely-source-products-from-the-worlds-biggest-supplier-directory\"\u003e1688.com采购指南：如何安全地从全球最大的供应商网站批发产品\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/shopify-theme\"\u003eShopify 模板全介绍：如何挑选以及购买网站主题模板？\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/trending-products\"\u003e畅销商品清单：2022 年热销的 17 款在线产品（附营销技巧）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/epacket-delivery-explained-everything-you-need-to-know-about-epacket-shipping\"\u003ee邮宝是什么？关于ePacket配送、交付和追踪的完整指南！\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/cross-border-logistics\"\u003e跨境物流趋势解析：疫后新常态迎来发展拐点\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-websites\"\u003e代发货平台哪家好？最适合在线商店的 9 个代发货网站推荐\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/dropshipping-tips\"\u003e网店代发货10大技巧分享（新手适用）\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/best-website-builders\"\u003e建站工具推荐：最适合小型企业的 8 大建站软件排名\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/zh/blog/sales-channel\"\u003e线上销售渠道策略：如何在保留顾客的同时围绕在线商店制定策略\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"7\"\u003e代发货常见问题\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）是什么？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e代发货，又名一件代发，是一种订单履行方法。商家可以直接向消费者销售产品而无需持有任何库存。消费者在代发货商店下订单购买产品，商家或系统将订单发送给第三方供应商，然后供应商直接把产品配送给消费者。消费者按照你设定的零售价付款，而你则按照供应商提供的批发价付款，其中的差价就是利润。你不必亲自处理产品或采购库存。你只需与第三方供应商谈好合作，或者是注册一个账户，就可以销售产品。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）起步需要多少钱？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e对于单个特定的企业而言，很难预测具体成本。但任何代发货业务都需要在以下几个方面做出投入：开设在线商店（如果搭建的是独立的电商网站，则需购买域名）以及投放线上广告触达潜在客户。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）商家如何盈利?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e代发货商家会在分销的时候提高产品价格。这就是为什么供应商会允许代发货商家替他们销售产品——供应商原本可能会错过一些销售机会，而代发货商家能帮供应商带来更多销售额。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e代发货（Dropshipping）的盈利状况如何？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003e代发货的利润率通常在10%到15%之间，如果你选品正确，与供应商合作良好，你的代发货业务就能盈利。\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003e如何启动代发货（Dropshipping）业务？\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cli\u003e选择代发货细分市场。\u003c/li\u003e\n\u003cli\u003e选择代发货供应商。\u003c/li\u003e\n\u003cli\u003e创建电商商店。\u003c/li\u003e\n\u003cli\u003e在Facebook、Instagram和TikTok上做营销。\u003c/li\u003e\n\u003cli\u003e接收客户订单并将其转发给代发货供应商。\u003c/li\u003e\n\u003cli\u003e分析并完善销售策略。\u003c/li\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cp\u003e编译：Olivia Huang\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"什么是代发货（Dropshipping）？"},{"href":"#2","text":"代发货（Dropshipping）如何运作？"},{"href":"#3","text":"你是否适合做代发货（Dropshipping）？"},{"href":"#4","text":"代发货（Dropshipping）的优势"},{"href":"#5","text":"代发货（Dropshipping）的劣势"},{"href":"#6","text":"在2024年开启代发货业务"},{"href":"#7","text":"代发货常见问题"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - [Package Free Shop]","url":"https://packagefreeshop.com/"},{"text":"McKinsey \u0026 Company - [Five-star growth: Using online ratings to design better product]","url":"https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products"},{"text":"The Every Day Farmhouse - [Homesteading Gift Ideas]","url":"https://theeverydayfarmhouse.com/homesteading-gift-ideas/"},{"text":"insider Intelligence -[Over 60% of US online shoppers start their product search on Amazon]","url":"https://www.insiderintelligence.com/content/online-shoppers-search-on-amazon"}],"pinterest-affiliate-marketing":[{"text":"Pinterest- [Your audience is here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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