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Disponible en 17 llengües" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-17" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">17 llengües</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - txec" lang="cs" hreflang="cs" data-title="Robert Cialdini" data-language-autonym="Čeština" data-language-local-name="txec" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - alemany" lang="de" hreflang="de" data-title="Robert Cialdini" data-language-autonym="Deutsch" data-language-local-name="alemany" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-en mw-list-item"><a href="https://en.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - anglès" lang="en" hreflang="en" data-title="Robert Cialdini" data-language-autonym="English" data-language-local-name="anglès" class="interlanguage-link-target"><span>English</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - espanyol" lang="es" hreflang="es" data-title="Robert Cialdini" data-language-autonym="Español" data-language-local-name="espanyol" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - estonià" lang="et" hreflang="et" data-title="Robert Cialdini" data-language-autonym="Eesti" data-language-local-name="estonià" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - francès" lang="fr" hreflang="fr" data-title="Robert Cialdini" data-language-autonym="Français" data-language-local-name="francès" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/%D5%8C%D5%B8%D5%A2%D5%A5%D6%80%D5%BF_%D5%89%D5%A1%D5%AC%D5%A4%D5%AB%D5%B6%D5%AB" title="Ռոբերտ Չալդինի - armeni" lang="hy" hreflang="hy" data-title="Ռոբերտ Չալդինի" data-language-autonym="Հայերեն" data-language-local-name="armeni" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - indonesi" lang="id" hreflang="id" data-title="Robert Cialdini" data-language-autonym="Bahasa Indonesia" data-language-local-name="indonesi" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - italià" lang="it" hreflang="it" data-title="Robert Cialdini" data-language-autonym="Italiano" data-language-local-name="italià" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%EB%A1%9C%EB%B2%84%ED%8A%B8_%EC%B9%98%EC%95%8C%EB%94%94%EB%8B%88" title="로버트 치알디니 - coreà" lang="ko" hreflang="ko" data-title="로버트 치알디니" data-language-autonym="한국어" data-language-local-name="coreà" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - neerlandès" lang="nl" hreflang="nl" data-title="Robert Cialdini" data-language-autonym="Nederlands" data-language-local-name="neerlandès" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - polonès" lang="pl" hreflang="pl" data-title="Robert Cialdini" data-language-autonym="Polski" data-language-local-name="polonès" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - portuguès" lang="pt" hreflang="pt" data-title="Robert Cialdini" data-language-autonym="Português" data-language-local-name="portuguès" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%A7%D0%B0%D0%BB%D0%B4%D0%B8%D0%BD%D0%B8,_%D0%A0%D0%BE%D0%B1%D0%B5%D1%80%D1%82" title="Чалдини, Роберт - rus" lang="ru" hreflang="ru" data-title="Чалдини, Роберт" data-language-autonym="Русский" data-language-local-name="rus" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sl mw-list-item"><a href="https://sl.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - eslovè" lang="sl" hreflang="sl" data-title="Robert Cialdini" data-language-autonym="Slovenščina" data-language-local-name="eslovè" class="interlanguage-link-target"><span>Slovenščina</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Robert_Cialdini" title="Robert Cialdini - suec" lang="sv" hreflang="sv" data-title="Robert Cialdini" data-language-autonym="Svenska" data-language-local-name="suec" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%A0%D0%BE%D0%B1%D0%B5%D1%80%D1%82_%D0%A7%D0%B0%D0%BB%D0%B4%D1%96%D0%BD%D1%96" title="Роберт Чалдіні - ucraïnès" lang="uk" hreflang="uk" data-title="Роберт Чалдіні" data-language-autonym="Українська" data-language-local-name="ucraïnès" class="interlanguage-link-target"><span>Українська</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1198516#sitelinks-wikipedia" title="Modifica enllaços interlingües" class="wbc-editpage">Modifica els enllaços</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div class="vector-page-toolbar-container"> <div id="left-navigation"> <nav aria-label="Espais de noms"> <div id="p-associated-pages" class="vector-menu vector-menu-tabs mw-portlet mw-portlet-associated-pages" > <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-nstab-main" class="selected vector-tab-noicon mw-list-item"><a href="/wiki/Robert_Cialdini" title="Vegeu el contingut de la pàgina [c]" accesskey="c"><span>Pàgina</span></a></li><li id="ca-talk" class="new vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Discussi%C3%B3:Robert_Cialdini&action=edit&redlink=1" rel="discussion" class="new" title="Discussió sobre el contingut d'aquesta pàgina (encara no existeix) [t]" accesskey="t"><span>Discussió</span></a></li> </ul> </div> </div> <div id="vector-variants-dropdown" class="vector-dropdown emptyPortlet" > <input type="checkbox" id="vector-variants-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-variants-dropdown" class="vector-dropdown-checkbox " aria-label="Canvia la 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href="/w/index.php?title=Robert_Cialdini&action=edit" title="Modifica el codi font d'aquesta pàgina [e]" accesskey="e"><span>Modifica</span></a></li><li id="ca-history" class="vector-tab-noicon mw-list-item"><a href="/w/index.php?title=Robert_Cialdini&action=history" title="Versions antigues d'aquesta pàgina [h]" accesskey="h"><span>Mostra l'historial</span></a></li> </ul> </div> </div> </nav> <nav class="vector-page-tools-landmark" aria-label="Eines de la pàgina"> <div id="vector-page-tools-dropdown" class="vector-dropdown vector-page-tools-dropdown" > <input type="checkbox" id="vector-page-tools-dropdown-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-tools-dropdown" class="vector-dropdown-checkbox " aria-label="Eines" > <label id="vector-page-tools-dropdown-label" for="vector-page-tools-dropdown-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet" aria-hidden="true" ><span class="vector-dropdown-label-text">Eines</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-tools-unpinned-container" class="vector-unpinned-container"> <div id="vector-page-tools" class="vector-page-tools vector-pinnable-element"> <div class="vector-pinnable-header vector-page-tools-pinnable-header vector-pinnable-header-unpinned" data-feature-name="page-tools-pinned" data-pinnable-element-id="vector-page-tools" data-pinned-container-id="vector-page-tools-pinned-container" data-unpinned-container-id="vector-page-tools-unpinned-container" > <div class="vector-pinnable-header-label">Eines</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-page-tools.pin">mou a la barra lateral</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-page-tools.unpin">amaga</button> </div> <div id="p-cactions" class="vector-menu mw-portlet mw-portlet-cactions emptyPortlet vector-has-collapsible-items" title="Més opcions" > <div class="vector-menu-heading"> Accions </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="ca-more-view" class="selected vector-more-collapsible-item mw-list-item"><a href="/wiki/Robert_Cialdini"><span>Mostra</span></a></li><li id="ca-more-edit" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Robert_Cialdini&action=edit" title="Modifica el codi font d'aquesta pàgina [e]" accesskey="e"><span>Modifica</span></a></li><li id="ca-more-history" class="vector-more-collapsible-item mw-list-item"><a href="/w/index.php?title=Robert_Cialdini&action=history"><span>Mostra l'historial</span></a></li> </ul> </div> </div> <div id="p-tb" class="vector-menu mw-portlet mw-portlet-tb" > <div class="vector-menu-heading"> General </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="t-whatlinkshere" class="mw-list-item"><a href="/wiki/Especial:Enlla%C3%A7os/Robert_Cialdini" title="Una llista de totes les pàgines wiki que enllacen amb aquesta [j]" accesskey="j"><span>Què hi enllaça</span></a></li><li id="t-recentchangeslinked" class="mw-list-item"><a href="/wiki/Especial:Seguiment/Robert_Cialdini" rel="nofollow" title="Canvis recents a pàgines enllaçades des d'aquesta pàgina [k]" accesskey="k"><span>Canvis relacionats</span></a></li><li id="t-specialpages" class="mw-list-item"><a href="/wiki/Especial:P%C3%A0gines_especials" title="Llista totes les pàgines especials [q]" accesskey="q"><span>Pàgines especials</span></a></li><li id="t-permalink" class="mw-list-item"><a href="/w/index.php?title=Robert_Cialdini&oldid=32908189" title="Enllaç permanent a aquesta revisió de la pàgina"><span>Enllaç permanent</span></a></li><li id="t-info" class="mw-list-item"><a href="/w/index.php?title=Robert_Cialdini&action=info" title="Més informació sobre aquesta pàgina"><span>Informació de la pàgina</span></a></li><li id="t-cite" class="mw-list-item"><a href="/w/index.php?title=Especial:Citau&page=Robert_Cialdini&id=32908189&wpFormIdentifier=titleform" title="Informació sobre com citar aquesta pàgina"><span>Citau aquest article</span></a></li><li id="t-urlshortener" class="mw-list-item"><a href="/w/index.php?title=Especial:UrlShortener&url=https%3A%2F%2Fca.wikipedia.org%2Fwiki%2FRobert_Cialdini"><span>Obtén una URL abreujada</span></a></li><li id="t-urlshortener-qrcode" class="mw-list-item"><a href="/w/index.php?title=Especial:QrCode&url=https%3A%2F%2Fca.wikipedia.org%2Fwiki%2FRobert_Cialdini"><span>Descarrega el codi QR</span></a></li> </ul> </div> </div> <div id="p-coll-print_export" class="vector-menu mw-portlet mw-portlet-coll-print_export" > <div class="vector-menu-heading"> Imprimeix/exporta </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li id="coll-create_a_book" class="mw-list-item"><a href="/w/index.php?title=Especial:Llibre&bookcmd=book_creator&referer=Robert+Cialdini"><span>Crea un llibre</span></a></li><li id="coll-download-as-rl" class="mw-list-item"><a href="/w/index.php?title=Especial:DownloadAsPdf&page=Robert_Cialdini&action=show-download-screen"><span>Baixa com a PDF</span></a></li><li id="t-print" class="mw-list-item"><a href="/w/index.php?title=Robert_Cialdini&printable=yes" title="Versió per a impressió d'aquesta pàgina [p]" accesskey="p"><span>Versió per a impressora</span></a></li> </ul> </div> </div> <div id="p-wikibase-otherprojects" class="vector-menu mw-portlet mw-portlet-wikibase-otherprojects" > <div class="vector-menu-heading"> En altres projectes </div> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="wb-otherproject-link wb-otherproject-commons mw-list-item"><a href="https://commons.wikimedia.org/wiki/Category:Robert_Cialdini" hreflang="en"><span>Commons</span></a></li><li id="t-wikibase" class="wb-otherproject-link wb-otherproject-wikibase-dataitem mw-list-item"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q1198516" title="Enllaç a l'element del repositori de dades connectat [g]" accesskey="g"><span>Element a Wikidata</span></a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </div> </div> <div class="vector-column-end"> <div class="vector-sticky-pinned-container"> <nav class="vector-page-tools-landmark" aria-label="Eines de la pàgina"> <div id="vector-page-tools-pinned-container" class="vector-pinned-container"> </div> </nav> <nav class="vector-appearance-landmark" aria-label="Aparença"> <div id="vector-appearance-pinned-container" class="vector-pinned-container"> <div id="vector-appearance" class="vector-appearance vector-pinnable-element"> <div class="vector-pinnable-header vector-appearance-pinnable-header vector-pinnable-header-pinned" data-feature-name="appearance-pinned" data-pinnable-element-id="vector-appearance" data-pinned-container-id="vector-appearance-pinned-container" data-unpinned-container-id="vector-appearance-unpinned-container" > <div class="vector-pinnable-header-label">Aparença</div> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-pin-button" data-event-name="pinnable-header.vector-appearance.pin">mou a la barra lateral</button> <button class="vector-pinnable-header-toggle-button vector-pinnable-header-unpin-button" data-event-name="pinnable-header.vector-appearance.unpin">amaga</button> </div> </div> </div> </nav> </div> </div> <div id="bodyContent" class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">De la Viquipèdia, l'enciclopèdia lliure</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="ca" dir="ltr"><style data-mw-deduplicate="TemplateStyles:r33733479">.mw-parser-output .infobox_bodystyle{font-size:85%;text-align:left}.mw-parser-output .infobox_titleclass{color:#202122;background-color:#d6d6c2}.mw-parser-output .infobox_titlestyle_pharaon{color:#202122;background-color:#f1f1de}.mw-parser-output .infobox_aboveclass{color:#202122;background-color:#d6d6c2}.mw-parser-output .infobox_headerclass{color:#202122;background-color:#d6d6c2;border-bottom:2px solid #ccccff;border-top:2px solid #ccccff}.mw-parser-output .infobox_subheaderclass{color:#202122;background-color:#d6d6c2}.mw-parser-output .infobox_subheaderstyle1{width:100%;color:#202122;background-color:#d6d6c2;text-align:center;font-size:125%;font-weight:bold}.mw-parser-output .infobox_belowstyle{border-top:#aaa 1px solid;color:#202122;background-color:#d6d6c2;line-height:1.2em}.mw-parser-output .infobox-label{color:#202122;background-color:#eeeeee;padding-right:1.2em;text-align:start}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-data .infobox-label{color:inherit;background-color:inherit}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-data .infobox-label{color:inherit;background-color:inherit}}.mw-parser-output .infobox_center_BG{text-align:center;color:#202122;background-color:#d6d6c2}.mw-parser-output .infobox_coa{padding-top:0.3em;text-align:center}.mw-parser-output .infobox .extiw{color:#3C7790}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox .extiw{color:#5F9CBB;background-color:inherit}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox .extiw{color:#5F9CBB;background-color:inherit}}</style><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r33733479"> <table class="infobox" style="font-size:90%;width:25em;infobox_bodystyle"><caption class="infobox_titleclass" style="font-weight:bold"><span style="float:left;"><span class="skin-invert" typeof="mw:File"><a href="/wiki/Fitxer:Simpleicons_Interface_user-outline.svg" class="mw-file-description" title="Plantilla:Infotaula persona"><img alt="Plantilla:Infotaula persona" src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3f/Simpleicons_Interface_user-outline.svg/20px-Simpleicons_Interface_user-outline.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/3f/Simpleicons_Interface_user-outline.svg/30px-Simpleicons_Interface_user-outline.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3f/Simpleicons_Interface_user-outline.svg/40px-Simpleicons_Interface_user-outline.svg.png 2x" data-file-width="485" data-file-height="485" /></a></span></span><span class="fn">Robert Cialdini</span></caption><tbody><tr><td colspan="2" class="infobox-full-data infobox-data" style="text-align:center"><span typeof="mw:File"><a href="/wiki/Fitxer:Robert_Cialdini.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/7/72/Robert_Cialdini.jpg/225px-Robert_Cialdini.jpg" decoding="async" width="225" height="300" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/72/Robert_Cialdini.jpg/337px-Robert_Cialdini.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/72/Robert_Cialdini.jpg/450px-Robert_Cialdini.jpg 2x" data-file-width="1465" data-file-height="1953" /></a></span><br /> (2012) <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P18" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></td></tr><tr><th scope="row" class="infobox-label" style="text-align:left">Nom original</th><td class="infobox-data" style="text-align:start">(en) <span lang="en">Robert B. Cialdini</span> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P1559" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></td></tr><tr><th colspan="2" class="infobox-header infobox_headerclass" style="text-align:center">Biografia</th></tr><tr><th scope="row" class="infobox-label" style="text-align:left">Naixement</th><td class="infobox-data" style="text-align:start">27 abril 1945 <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P569" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span> (79 anys)<br /><a href="/wiki/Milwaukee" title="Milwaukee">Milwaukee (Wisconsin)</a> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P19" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></td></tr><tr><th scope="row" class="infobox-label" style="text-align:left">Formació</th><td class="infobox-data" style="text-align:start"><a href="/wiki/Universitat_de_Carolina_del_Nord_a_Chapel_Hill" title="Universitat de Carolina del Nord a Chapel Hill">Universitat de Carolina del Nord a Chapel Hill</a> <small> </small><br /><a href="/wiki/Universitat_de_Col%C3%BAmbia" title="Universitat de Colúmbia">Universitat de Colúmbia</a> <small> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P69" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></small></td></tr><tr><th colspan="2" class="infobox-header infobox_headerclass" style="text-align:center">Activitat</th></tr><tr><th scope="row" class="infobox-label" style="text-align:left"><span style="white-space:nowrap;">Camp de treball</span></th><td class="infobox-data" style="text-align:start"><a href="/wiki/Psicologia_social" title="Psicologia social">Psicologia social</a> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P101" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></td></tr><tr><th scope="row" class="infobox-label" style="text-align:left">Ocupació</th><td class="infobox-data" style="text-align:start">Psicòleg, escriptor i professor universitari</td></tr><tr><th scope="row" class="infobox-label" style="text-align:left">Ocupador</th><td class="infobox-data" style="text-align:start"><a href="/wiki/Universitat_Estatal_d%27Arizona" title="Universitat Estatal d'Arizona">Universitat Estatal d'Arizona</a> <small> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P108" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></small></td></tr><tr><th scope="row" class="infobox-label" style="text-align:left">Membre de</th><td class="infobox-data" style="text-align:start"><div style="text-align:start;"><a href="/wiki/Acad%C3%A8mia_Americana_de_les_Arts_i_les_Ci%C3%A8ncies" title="Acadèmia Americana de les Arts i les Ciències">Acadèmia Americana de les Arts i les Ciències</a> <br /><a href="/wiki/Acad%C3%A8mia_Nacional_de_Ci%C3%A8ncies_dels_Estats_Units" title="Acadèmia Nacional de Ciències dels Estats Units">Acadèmia Nacional de Ciències dels Estats Units</a> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P463" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></div></td></tr><tr><th colspan="2" class="infobox-header infobox_headerclass" style="text-align:center">Premis</th></tr><tr><td colspan="2" class="infobox-full-data infobox-data" style="text-align:center;text-align:start"><div style="text-align:start;"><ul><li><small>(2003)</small>  <a href="https://www.wikidata.org/wiki/Special:EntityPage/Q30688358" class="extiw" title="d:Special:EntityPage/Q30688358">Donald T. Campbell Award</a> <sup>(en)</sup> <span class="mw-valign-baseline skin-invert" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q30688358?uselang=ca" title="Tradueix"><img alt="Tradueix" src="//upload.wikimedia.org/wikipedia/commons/thumb/7/70/Noun_Project_label_icon_1116097_cc_mirror.svg/10px-Noun_Project_label_icon_1116097_cc_mirror.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/7/70/Noun_Project_label_icon_1116097_cc_mirror.svg/15px-Noun_Project_label_icon_1116097_cc_mirror.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/7/70/Noun_Project_label_icon_1116097_cc_mirror.svg/20px-Noun_Project_label_icon_1116097_cc_mirror.svg.png 2x" data-file-width="158" data-file-height="161" /></a></span> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P166" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></li></ul> </div></td></tr><tr><td colspan="2" class="infobox-full-data infobox-data" style="text-align:center;text-align:start"><hr /></td></tr><tr><th scope="row" class="infobox-label" style="text-align:left">Lloc web</th><td class="infobox-data" style="text-align:start"><a rel="nofollow" class="external text" href="https://www.influenceatwork.com/">influenceatwork.com</a> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#P856" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></td></tr><tr><td colspan="2" class="infobox-full-data infobox-data" style="text-align:center;text-align:start"><hr /> <span typeof="mw:File"><a href="https://www.facebook.com/robert.cialdini" title="Facebook: robert.cialdini" rel="nofollow"><img alt="Facebook: robert.cialdini" src="//upload.wikimedia.org/wikipedia/commons/thumb/b/b9/2023_Facebook_icon.svg/20px-2023_Facebook_icon.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/b9/2023_Facebook_icon.svg/30px-2023_Facebook_icon.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/b9/2023_Facebook_icon.svg/40px-2023_Facebook_icon.svg.png 2x" data-file-width="667" data-file-height="667" /></a></span> <span typeof="mw:File"><a href="https://x.com/RobertCialdini?lang=ca" title="X: RobertCialdini" rel="nofollow"><img alt="X: RobertCialdini" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/X_logo_2023.svg/20px-X_logo_2023.svg.png" decoding="async" width="20" height="18" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/ce/X_logo_2023.svg/30px-X_logo_2023.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/ce/X_logo_2023.svg/40px-X_logo_2023.svg.png 2x" data-file-width="300" data-file-height="271" /></a></span> <span typeof="mw:File"><a href="https://www.youtube.com/channel/UC8IMseLCZx2BZe3thxHXnog" title="Youtube: UC8IMseLCZx2BZe3thxHXnog" rel="nofollow"><img alt="Youtube: UC8IMseLCZx2BZe3thxHXnog" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/96/YouTube_social_red_squircle_%282017%29.svg/20px-YouTube_social_red_squircle_%282017%29.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/96/YouTube_social_red_squircle_%282017%29.svg/30px-YouTube_social_red_squircle_%282017%29.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/96/YouTube_social_red_squircle_%282017%29.svg/40px-YouTube_social_red_squircle_%282017%29.svg.png 2x" data-file-width="300" data-file-height="300" /></a></span> <span typeof="mw:File"><a href="https://www.goodreads.com/author/show/160932" title="Goodreads author: 160932" rel="nofollow"><img alt="Goodreads author: 160932" src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Goodreads_%27g%27_logo.svg/20px-Goodreads_%27g%27_logo.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Goodreads_%27g%27_logo.svg/30px-Goodreads_%27g%27_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Goodreads_%27g%27_logo.svg/40px-Goodreads_%27g%27_logo.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span> <span typeof="mw:File"><a href="https://www.goodreads.com/characters/807261" title="Goodreads character: 807261" rel="nofollow"><img alt="Goodreads character: 807261" src="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Goodreads_%27g%27_logo.svg/20px-Goodreads_%27g%27_logo.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Goodreads_%27g%27_logo.svg/30px-Goodreads_%27g%27_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/4/4e/Goodreads_%27g%27_logo.svg/40px-Goodreads_%27g%27_logo.svg.png 2x" data-file-width="512" data-file-height="512" /></a></span> <span class="penicon"><span class="mw-valign-baseline" typeof="mw:File"><a href="https://www.wikidata.org/wiki/Q1198516?uselang=ca#identifiers" title="Modifica el valor a Wikidata"><img alt="Modifica el valor a Wikidata" src="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/10px-Arbcom_ru_editing.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/15px-Arbcom_ru_editing.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/6/63/Arbcom_ru_editing.svg/20px-Arbcom_ru_editing.svg.png 2x" data-file-width="600" data-file-height="600" /></a></span></span></td></tr></tbody></table> <p><b>Robert B. Cialdini</b> (<a href="/wiki/27_d%27abril" title="27 d'abril">27 d'abril</a> de <a href="/wiki/1945" title="1945">1945</a>) és un psicòleg i escriptor estatunidenc, i professor emèrit de la <a href="/wiki/Universitat_Estatal_d%27Arizona" title="Universitat Estatal d'Arizona">Universitat Estatal d'Arizona</a>. Va estudiar a la <a href="/wiki/Universitat_de_Col%C3%BAmbia" title="Universitat de Colúmbia">Universitat de Colúmbia</a> i va doctorar per la <a href="/wiki/Universitat_de_Carolina_del_Nord_a_Chapel_Hill" title="Universitat de Carolina del Nord a Chapel Hill">Universitat de Carolina del Nord</a>. </p><p>El seu llibre més conegut és <i>Influence</i> (1984) al qual analitza a partir d'una sèrie d'observacions participatives les tècniques utilitzades per la propaganda i per venedors per convèncer clients o donadors.<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Referències"><span id="Refer.C3.A8ncies"></span>Referències</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Robert_Cialdini&action=edit&section=1" title="Modifica la secció: Referències"><span>modifica</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="reflist {{#if: | references-column-count references-column-count-{{{col}}}" style="list-style-type: decimal;"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><a href="#cite_ref-1">↑</a></span> <span class="reference-text"><span class="citation" style="font-style:normal"><span style="font-variant: small-caps;">Butler-Bowdon</span>, Tom. «<a rel="nofollow" class="external text" href="http://www.butler-bowdon.com/Cialdini-Influence">Influence: <i>The Psychology of Persuasion</i> (1984) Robert Cialdini</a>» (en anglès). <i>Psychology classics</i>. [Consulta: 26 abril 2019].</span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Enllaços_externs"><span id="Enlla.C3.A7os_externs"></span>Enllaços externs</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Robert_Cialdini&action=edit&section=2" title="Modifica la secció: Enllaços externs"><span>modifica</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r33663753">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:#f9f9f9;display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output 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