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기술을 사용합니다.<br>전체 내용을 이해하기 위해서는 기사 본문과 함께 읽어야 합니다. <span class="txt02"></span></span> </div> </article> <button type="button" class="btn-type004 close01" data-tool-close="tlp-summary01" data-stat-code="header_summary_btn_close"> <span class="ir-txt01">닫기</span> </button> </div> </div> </div> </header> </div> <div class="content03"> <div class="section01 scroll-article-zone01"> <div class="scroller-wrap01"> <div class="scroller01"> <article id="articleWrap" class="article-wrap01"> <div class="story-news article"> <div id="newsWriterCarousel01" class="writer-zone01"> <div class="swiper-area"> <div class="list01 swiper-wrapper"> <div class="swiper-slide"> <figure class="img-con01"> <a href="https://www.yna.co.kr/reporter/list?id=38393039393837" class="img" data-stat-code="article_writer"> <img src="https://img5.yna.co.kr/reporter/38393039393837.jpg" alt="박형빈" loading="lazy"> </a> </figure> <div class="txt-con"> <strong class="tit-name"> <a href="https://www.yna.co.kr/reporter/list?id=38393039393837" data-stat-code="article_writer"> 박형빈</a>기자 </strong> <button type="button" class="btn-type413-toggle" data-reporter-id="38393039393837" data-stat-code="article_writer_btn_subscribe"> <i class="pick01 ico01 ico-type07-plus02">구독</i> <i class="pick02 ico02 ico-type07-check02">구독중</i> </button> </div> </div> </div> <button type="button" class="btn-dir002-prev"><span class="ir-txt01">이전</span></button> <button type="button" class="btn-dir002-next"><span class="ir-txt01">다음</span></button> </div> </div> <div class="tit-sub"> <h2 class="tit01">국내 첫 독자 생산 자동차·가전제품도 국가등록문화유산</h2><h2 class="tit01">바나나맛우유, 초창기 용기 없다면 관련 자료 완비해야</h2> </div> <div class="comp-box photo-group"> <figure class="image-zone01" data-stat-code="mapping_photo"> <div class="img-con01"> <span class="img"> <span class="label-box03 display-none" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_03_i_P4.jpg"> <i class="ico-type03-zoom01"><em class="ir-txt01">이미지 확대</em></i> </span> <img src="//img9.yna.co.kr/etc/inner/KR/2024/12/12/AKR20241212134300518_03_i_P4.jpg" alt="[연합뉴스 자료사진]" loading="lazy" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_03_i_P4.jpg"> </span> </div> <figcaption class="desc-con"> <strong class="tit-cap"></strong> <p class="txt-desc">[연합뉴스 자료사진]</p> <p class="txt-link" data-mapping-link=""> <a href="" target="_blank" title="새창" data-weblink="true"> </a> </p> </figcaption> </figure> </div> <p> (서울=연합뉴스) 박형빈 기자 = 반투명한 항아리 모양 용기에 초록색 뚜껑. 우리나라 사람이라면 누구나 한 번쯤 먹어봤을 빙그레의 '바나나맛우유'다.</p> <p> 지난 11월 빙그레는 이 바나나맛우유의 용기를 국가등록문화유산으로 올리겠다는 계획을 밝혀 세간의 화제가 됐다.</p> <p> 흔히 '국가 유산'이라고 하면 숭례문이나 대동여지도처럼 역사적 가치를 지닌 사적·유물을 떠올리기 때문이다. 그런데 매일 공장에서 생산되는 바나나맛우유가 국가 유산 후보로 거론되자 이를 의아하게 여기는 건 어찌 보면 당연할 수도 있다. </p> <aside class="aside-box211"> <div class="area01"> <yna-ad-script data-id="div-gpt-ad-1588124879138-0" data-desktop-ad="true" style="width:300px;height:250px;"></yna-ad-script> </div> </aside> <aside class="aside-box300"> <div class="area01"> <yna-ad-script data-id="div-gpt-ad-1597821547947-0" data-mobile-ad="true" data-app-ad="false" style="width:300px;height:250px;"></yna-ad-script> </div> </aside><p> 그렇다면 바나나맛우유 용기도 국가 유산이 될 수 있을까?<br/></p> <p> ◇ 50년간 베스트셀링 제품…'단지' 용기 디자인 주목</p> <p> 1974년에 출시된 바나나맛우유는 올해로 50주년을 맞이한 빙그레의 대표 상품이다. 하루 평균 80만개가 팔리며 누적 판매량은 95억개에 달한다.</p> <aside class="aside-box301"> <div class="area01"> <yna-ad-script data-id="div-gpt-ad-1597818807697-0" data-mobile-ad="true" data-app-ad="false" style="width:300px;height:250px;"></yna-ad-script> </div> </aside><p> 이 제품은 바나나가 귀했던 1970년대에 대일유업(현 빙그레)이 바나나 맛 합성착상료를 사용해 개발한 것이 시작이었다.</p> <p> 제품은 출시 직후 큰 인기를 끌었고, 기존에 널리 쓰이던 유리병이나 비닐 팩 대신 폴리스티렌으로 제작한 항아리 모양 용기가 차별화된 특징으로 자리 잡았다.</p> <div class="comp-box photo-group"> <figure class="image-zone01" data-stat-code="mapping_photo"> <div class="img-con01"> <span class="img"> <span class="label-box03 display-none" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_07_i_P4.jpg"> <i class="ico-type03-zoom01"><em class="ir-txt01">이미지 확대</em></i> </span> <img src="//img3.yna.co.kr/etc/inner/KR/2024/12/12/AKR20241212134300518_07_i_P4.jpg" alt="뉴욕서 '60~80년대 한국 소비재 디자인'전" loading="lazy" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_07_i_P4.jpg"> </span> </div> <figcaption class="desc-con"> <strong class="tit-cap">뉴욕서 '60~80년대 한국 소비재 디자인'전</strong> <p class="txt-desc">(서울=연합뉴스) 한국공예 디자인문화진흥원과 뉴욕 코리안소사이어티 주최로 미국 뉴욕에서 진행되는 '행복을 팝니다, 60~80년대 한국 소비재 디자인(Selling Happiness 1960s-80s Consumer Design in Korea).'전에 전시된 바나나맛 우유 모습. '행복을 팝니다, 60~80년대 한국 소비재 디자인'전은 지난 2008년부터 3년 동안 연구 조사를 통해 선정된 총 45점의 작품을 1960~80년대를 10년 주기로 나눠 시대별로 구성해 전시하고 있다. 2011.4.21 << 빙그레 >><br/> photo@yna.co.kr</p> <p class="txt-link" data-mapping-link=""> <a href="" target="_blank" title="새창" data-weblink="true"> </a> </p> </figcaption> </figure> </div> <p> 빙그레는 2016년 이 독창적인 용기 디자인을 상표로 등록했다. '단지'라는 별칭이 붙은 이 디자인은 개발팀이 조선 후기 백자 달항아리에서 영감을 받아 고안한 것으로 알려졌다.</p> <p> 수십 년 동안 꾸준히 사랑받은 바나나맛우유는 국내를 넘어 외국인 관광객들에게도 인기를 끌며 한국을 대표하는 상품 중 하나가 됐다. 지난해 상반기에는 GS25, CU, 세븐일레븐 등 편의점 3사의 외국인 결제 1위 품목으로 꼽혔다.</p> <p> 빙그레는 바나나맛우유의 인기에 힘입어 딸기, 커피, 메로나 맛 등 다양한 파생상품을 차례로 내놨지만, 특유의 용기 디자인은 그대로 유지했다.<br/></p> <p> ◇ 국가 유산에 공산품도 가능…초기 모델·상징성 있어야 </p> <aside class="aside-box302"> <div class="area01"> <yna-ad-script data-id="div-gpt-ad-1666334176402-0" data-mobile-ad="true" data-app-ad="false" style="width:300px;height:250px;"></yna-ad-script> </div> </aside><p> 빙그레가 국가 유산 등록을 추진하는 대상은 바나나맛우유라는 상품 자체가 아닌 고유한 용기다.</p> <p> 국가 유산 중 '국가등록문화유산'은 근현대 문화유산 중 역사적, 학술적, 예술적, 사회적 가치를 인정받아 보존과 활용 가치가 있는 대상으로, 제작 및 형성으로부터 50년이 지나야 등록 신청이 가능하다.</p> <p> 소유자가 직접 신청해야 하고 심의를 거친 뒤 관리 책임도 함께 부담한다는 점에서 국보나 보물 같은 지정문화재와는 차이가 있다.</p> <div class="comp-box photo-group"> <figure class="image-zone01" data-stat-code="mapping_photo"> <div class="img-con01"> <span class="img"> <span class="label-box03 display-none" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_06_i_P4.jpg"> <i class="ico-type03-zoom01"><em class="ir-txt01">이미지 확대</em></i> </span> <img src="//img2.yna.co.kr/etc/inner/KR/2024/12/12/AKR20241212134300518_06_i_P4.jpg" alt="국가등록문화유산인 금성 냉장고" loading="lazy" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_06_i_P4.jpg"> </span> </div> <figcaption class="desc-con"> <strong class="tit-cap">국가등록문화유산인 금성 냉장고</strong> <p class="txt-desc">[국가유산청 홈페이지 캡쳐. 재판매 및 DB 금지]</p> <p class="txt-link" data-mapping-link=""> <a href="" target="_blank" title="새창" data-weblink="true"> </a> </p> </figcaption> </figure> </div> <p> 국가유산청에 따르면 올해 8월 기준 약 970개의 국가등록 유산이 등재돼있다. 일제강점기 시절 지어진 구 신촌역 등 역사, 청사, 종교시설 등 건축물과 이육사·윤동주 시인의 친필원고 등 서적, 공예품·기계 등 다양한 분야에 걸쳐있다.</p> <p> 바나나맛우유는 출시한 지 50년이 지나 등재를 위한 시간적 요건은 갖췄지만 보존 가치와 상징성을 포함한 다른 요건들을 충족할 수 있을지는 따져 봐야 한다.</p> <p> '국가등록문화유산 등록에 관한 지침'에 따르면 등록 대상은 역사·문화·예술·사회·정치·경제·종교·생활 등 각 분야에서 역사·학술·예술·지역적 중 하나 이상의 가치를 지녀야 한다. 또 전체적으로 원형을 유지하고 희소해야 하며, 문화유산으로서 가치가 있더라도 등록에 대한 사회적 합의 도출이 어려운 경우는 등재가 불가하다.</p> <aside class="aside-box303"> <div class="area01"> <yna-ad-script data-id="div-gpt-ad-1666334466362-0" data-mobile-ad="true" data-app-ad="false" style="min-width:300px;min-height:250px;"></yna-ad-script> </div> </aside><p> 공산품인 바나나맛우유의 용기는 지침 제6조1항이 규정한 '반복 또는 다량 제작·형성된 문화유산'에 따른 '각 분야에서 연구개발이나 외래기술의 수용을 통해 국내에서 자체 생산·제조한 최초의 것으로 상징성이 있는 것'이라는 규정도 충족해야 한다.<br/></p> <div class="comp-box photo-group"> <figure class="image-zone01" data-stat-code="mapping_photo"> <div class="img-con01"> <span class="img"> <span class="label-box03 display-none" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_05_i_P4.jpg"> <i class="ico-type03-zoom01"><em class="ir-txt01">이미지 확대</em></i> </span> <img src="//img1.yna.co.kr/etc/inner/KR/2024/12/12/AKR20241212134300518_05_i_P4.jpg" alt="경기 여주시에 있는 국가등록문화유산 '현대자동차 포니1'" loading="lazy" data-pop-open="pop-photo" data-mapping-filename="AKR20241212134300518_05_i_P4.jpg"> </span> </div> <figcaption class="desc-con"> <strong class="tit-cap">경기 여주시에 있는 국가등록문화유산 '현대자동차 포니1'</strong> <p class="txt-desc">[국가유산청 홈페이지 캡쳐. 재판매 및 DB 금지]</p> <p class="txt-link" data-mapping-link=""> <a href="" target="_blank" title="새창" data-weblink="true"> </a> </p> </figcaption> </figure> </div> <p> 예컨대 개인이 소유하고 있는 현대자동차의 첫 양산형 모델 '포니1'은 우리나라 자동차 산업의 도약을 상징하는 모델로 인정받아 2013년 국가등록문화유산으로 등재됐다. 금성전자(현 LG전자)의 초기 냉장고, 텔레비전, 삼성전자의 첫 상용화 반도체 1점씩도 국가등록문화유산으로 지정된 사례가 있다.</p> <p> 이들은 모두 과거에 양산됐으나 오랜 시간이 흘러 현재는 원형을 보존한 제품을 찾기 어렵고, 각 제품군에서 태동을 알린 최초의 모델이라는 점에서 공통점이 있다.</p> <p> 결국 관건은 빙그레가 1974년 출시 당시 생산됐거나 상징성 있는 바나나맛우유 용기를 보유하고 있는지에 따라 달린 셈이다. 다만 플라스틱 용기는 전자제품이나 자동차처럼 시리얼넘버 등으로 생산 시점을 확인할 수 없다는 한계가 있어 검증이 어려운 측면이 있다.</p> <p> 설령 원형 제품이 있다고 해도 바나나맛우유가 오랜 시간 높은 판매량을 기록했다는 사실 외의 문화적 가치를 인정받아야 심의를 통과할 수 있을 것으로 보인다.</p> <p> 국가유산청 관계자는 "원론적으로는 관련 기준을 충족하려면 최초에 제작됐을 때의 용기여야 한다"며 "만약 그런 게 없다면 고유한 디자인을 하는 과정에서 나온 시안이나 도면 등 기록적·역사적으로 가치 있는 자료가 있는지 빙그레 측에 확인을 요청한 상태"라고 했다.</p> <p> 빙그레 관계자는 "아직 등록 추진을 위한 서류 검토 작업 중이라 구체적으로 확인된 것은 없다"며 "등재 신청 시기도 미정"이라고 말했다.</p> <p> binzz@yna.co.kr</p> <p> <<연합뉴스 팩트체크부는 팩트체크 소재에 대한 독자들의 제안을 받고 있습니다. 이메일(factcheck@yna.co.kr)로 제안해 주시면 됩니다.>> <br/></p> <p class="txt-copyright adrs"> <em class="txt03"> <a href="https://www.yna.co.kr/board/jebo/index?site=copyright_jebo_view" data-stat-code="copyright_jebo_view">제보는 카카오톡 okjebo</a> </em> <em class="txt01"><저작권자(c) 연합뉴스,</em> <em class="txt02">무단 전재-재배포, AI 학습 및 활용 금지></em> <span class="date"> <span class="txt01" aria-hidden="true">2024/12/17 07:20 송고</span> <span class="ir-txt01">2024년12월17일 07시20분 송고</span> </span> </p> </div> <div class="keyword-zone"> <div class="swiper-area"> <ul class="list01 swiper-wrapper"> <li class="swiper-slide"> <a href="https://www.yna.co.kr/search/index?query=%EB%B0%94%EB%82%98%EB%82%98%EB%A7%9B%EC%9A%B0%EC%9C%A0&lang=KR" class="txt01" data-stat-code="article_hashtag">#바나나맛우유</a> </li> <li class="swiper-slide"> <a 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class="btn-dir001-prev"><span class="ir-txt01">이전 콘텐츠</span></button> <button type="button" class="btn-dir001-next"><span class="ir-txt01">다음 콘텐츠</span></button> </div> </div> </div> </section> <aside class="aside-box201"> <span class="ir-txt01">광고</span> <div class="area01"> <div class="ads-box"> <yna-ad-script data-id="div-gpt-ad-1698798400315-0" data-desktop-ad="true" style="min-width: 300px; min-height: 250px;"></yna-ad-script> <script> window['div-gpt-ad-1698798400315-0'] = function(){ googletag.cmd.push(function() { googletag.defineSlot('/21961356670/korean_pc_web_article_right_btf1_211111', [300, 250], 'div-gpt-ad-1698798400315-0').addService(googletag.pubads()); googletag.display('div-gpt-ad-1698798400315-0'); }); } </script> </div> </div> </aside> <aside class="aside-box202"> <span class="ir-txt01">광고</span> <div class="area01"> <div class="ads-box"> <yna-ad-script data-id="mobonDivBanner_31784" data-desktop-ad="true"></yna-ad-script> <script> window["mobonDivBanner_31784"] = 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data-stat-code="longstay_news_view"> <img src="{{thumbnail IMAGE 'T2'}}" alt="{{escape TITLE}}" loading="lazy"> </a> </figure> {{/if}} <div class="news-con"> <strong class="tit-wrap"> <a href="https://www.yna.co.kr/view/{{CID}}" class="tit-news" data-stat-code="longstay_news_view"> <span class="title01">{{TITLE}}</span> </a> </strong> </div> </div> </li> </script> <aside class="aside-box312"> <span class="ir-txt01">광고</span> <div class="area01"> <yna-ad-script title="3rd party ad" src="https://adex.ednplus.com/xc/h/C7F64usp" width="300" height="250" frameborder="0" scrolling="no" topmargin="0" leftmargin="0" marginwidth="0" marginheight="0" data-tag-name="iframe" data-mobile-ad="true" data-app-ad="false"></yna-ad-script> </div> </aside> </div> <div class="div-area02"> <aside class="aside-box230"> <span class="ir-txt01">광고</span> <div class="area01"> <div class="ads-box"> <yna-ad-script data-id="div-gpt-ad-1702000373160-0" data-desktop-ad="true" style="min-width: 120px; min-height: 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'단지'라는 별칭이 붙은 이 디자인은 개발팀이 조선 후기 백자 달항아리에서 영감을 받아 고안한 것으로 알려졌다.\n 수십 년 동안 꾸준히 사랑받은 바나나맛우유는 국내를 넘어 외국인 관광객들에게도 인기를 끌며 한국을 대표하는 상품 중 하나가 됐다. 지난해 상반기에는 GS25, CU, 세븐일레븐 등 편의점 3사의 외국인 결제 1위 품목으로 꼽혔다.\n 빙그레는 바나나맛우유의 인기에 힘입어 딸기, 커피, 메로나 맛 등 다양한 파생상품을 차례로 내놨지만, 특유의 용기 디자인은 그대로 유지했다.\n\n ◇ 국", "IMG":"https://img7.yna.co.kr/etc/inner/KR/2024/12/12/AKR20241212134300518_03_i_P2.jpg", "SECTION":"industry/industrial-enterprise;산업/기업", "SECTION_NAME":"산업/기업", "KEYWORD":"바나나맛우유;용기;국가유산", "DATETIME":"20241217072000" }); })(); </script> <script id="siteJsonData"> (function(){ SITE_DATA = JSON.stringify({ "SITE_ID":"002610310000", "SITE_DEPTH":"2", "SITE1_LINK":"/report/index", "SITE1_LINK_NAME01":"report", "SITE1_NAME":"Notpage", "SITE1_NAME_APP":"Notpage", "SITE2_LINK":"/report/factcheck", "SITE2_NAME":"팩트체크", "SITE2_NAME_APP":"팩트체크", "SITE3_LINK":"", "SITE3_NAME":"", "SITE3_NAME_APP":"", "SITE_NAME":"팩트체크", "SITE_NAME_APP":"팩트체크", "SITE_SECTION":"/report/factcheck", "PAGE_TYPE": "view", "PAGE_PATH":"/report", "PAGE_NAME":"factcheck", }); })(); </script> <input type="hidden" id="domainId" value="1101"> <script src="https://rd.yna.co.kr/common/js/cp.js?v=20250222_0650"></script> <script src="https://r.yna.co.kr/www/home_n/v03/js/global.js?v=20250222_0650"></script> <script src="https://r.yna.co.kr/www/home_n/v03/js/common.js?v=20250222_0650"></script> <script src="https://r.yna.co.kr/www/home_n/v03/js/yna_core.js?v=20250222_0650"></script> </body> </html>