Tetra Pak® Custom Printing helps Mengniu Group unlock new opportunities to connect with consumers

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.featured-style-29 .featured-slider-overlay, .penci-slider38-overlay{ border-radius: ; -webkit-border-radius: ; } .penci-featured-content-right:before{ border-top-right-radius: ; border-bottom-right-radius: ; } .penci-flat-overlay .penci-slide-overlay .penci-mag-featured-content:before{ border-bottom-left-radius: ; border-bottom-right-radius: ; } .container-single .post-image{ border-radius: ; -webkit-border-radius: ; } .penci-mega-thumbnail .penci-image-holder{ border-radius: ; -webkit-border-radius: ; } #logo a { max-width:31px; width: 100%; } @media only screen and (max-width: 960px) and (min-width: 768px){ #logo img{ max-width: 100%; } } @media only screen and (min-width: 1170px){.inner-header #logo img{ width: auto; height:29px; }} @media only screen and (min-width: 960px){.is-sticky #navigation.penci-logo-overflow.header-10 #logo a, .is-sticky #navigation.penci-logo-overflow.header-11 #logo a{ max-width:19px; }} #penci-login-popup:before{ opacity: ; } .navigation .menu > li > a, .navigation .menu .sub-menu li a, #navigation .menu > li > a, #navigation .menu .sub-menu li a { color: #ffffff; } .navigation .menu > li > a:hover, .navigation .menu li.current-menu-item > a, .navigation .menu > li.current_page_item > a, .navigation .menu > li:hover > a, .navigation .menu > li.current-menu-ancestor > a, .navigation .menu > li.current-menu-item > a, .navigation .menu .sub-menu li a:hover, .navigation .menu .sub-menu li.current-menu-item > a, .navigation .sub-menu li:hover > a, #navigation .menu > li > a:hover, #navigation .menu li.current-menu-item > a, #navigation .menu > li.current_page_item > a, #navigation .menu > li:hover > a, #navigation .menu > li.current-menu-ancestor > a, #navigation .menu > li.current-menu-item > a, #navigation .menu .sub-menu li a:hover, #navigation .menu .sub-menu li.current-menu-item > a, #navigation .sub-menu li:hover > a { color: #ffffff; } .navigation ul.menu > li > a:before, .navigation .menu > ul > li > a:before, #navigation ul.menu > li > a:before, #navigation .menu > ul > li > a:before { background: #ffffff; } .navigation .penci-megamenu, #navigation .penci-megamenu .penci-mega-child-categories a.cat-active, .navigation .penci-megamenu .penci-mega-child-categories a.cat-active:before, #navigation .penci-megamenu, #navigation .penci-megamenu .penci-mega-child-categories a.cat-active, #navigation .penci-megamenu .penci-mega-child-categories a.cat-active:before { background-color: #ffffff; } #navigation ul.menu > li > a, #navigation .menu > ul > li > a { font-size: 14px; } #navigation .menu .sub-menu li a { color: #ffffff; } .penci-header-signup-form { padding-top: px; padding-bottom: px; } .penci-slide-overlay .overlay-link, .penci-slider38-overlay, .penci-flat-overlay .penci-slide-overlay .penci-mag-featured-content:before, .slider-40-wrapper .list-slider-creative .item-slider-creative .img-container:before { opacity: ; } .penci-item-mag:hover .penci-slide-overlay .overlay-link, .featured-style-38 .item:hover .penci-slider38-overlay, .penci-flat-overlay .penci-item-mag:hover .penci-slide-overlay .penci-mag-featured-content:before { opacity: ; } .penci-featured-content .featured-slider-overlay { opacity: ; } .slider-40-wrapper .list-slider-creative .item-slider-creative:hover .img-container:before { opacity:; } .featured-style-29 .featured-slider-overlay { opacity: ; } .penci-wrapper-data .standard-post-image:not(.classic-post-image){ margin-bottom: 0; } .header-standard.standard-overlay-meta{ margin: -30px 30px 19px; background: #fff; padding-top: 25px; padding-left: 5px; padding-right: 5px; z-index: 10; position: relative; } .penci-wrapper-data .standard-post-image:not(.classic-post-image) .audio-iframe, .penci-wrapper-data .standard-post-image:not(.classic-post-image) .standard-content-special{ bottom: 50px; } @media only screen and (max-width: 479px){ .header-standard.standard-overlay-meta{ margin-left: 10px; margin-right: 10px; } } .header-standard:not(.single-header), .standard-post-image{ text-align: left } .header-standard:after{ left: 0; margin-left: 0; } .header-standard.standard-overlay-meta{ padding-left: 20px; padding-right: 10px; } .header-standard.standard-overlay-meta:after{ left: 20px; } .post-entry.standard-post-entry{ text-align: left } .header-standard h2, .header-standard .post-title, .header-standard h2 a { text-transform: none; } .penci-grid li.typography-style .overlay-typography { opacity: ; } .penci-grid li.typography-style:hover .overlay-typography { opacity: ; } .container-single .penci-standard-cat .cat > a.penci-cat-name { color: #1e73be; } .container-single .penci-standard-cat .cat:before, .container-single .penci-standard-cat .cat:after { background-color: #1e73be; } .container-single .post-entry .post-tags a{ color: #000000; } .container-single .post-entry .post-tags a{ border-color: #000000; } .post-entry a, .container-single .post-entry a{ color: #1e73be; } .home-featured-cat-content .mag-photo .mag-overlay-photo { opacity: ; } .home-featured-cat-content .mag-photo:hover .mag-overlay-photo { opacity: ; } .inner-item-portfolio:hover .penci-portfolio-thumbnail a:after { opacity: ; } .penci-menuhbg-toggle { width: 18px; } .penci-menuhbg-toggle .penci-menuhbg-inner { height: 18px; } .penci-menuhbg-toggle .penci-lines, .penci-menuhbg-wapper{ width: 18px; } .penci-menuhbg-toggle .lines-button{ top: 8px; } .penci-menuhbg-toggle .penci-lines:before{ top: 5px; } .penci-menuhbg-toggle .penci-lines:after{ top: -5px; } .penci-menuhbg-toggle:hover .lines-button:after, .penci-menuhbg-toggle:hover .penci-lines:before, .penci-menuhbg-toggle:hover .penci-lines:after{ transform: translateX(28px); } .penci-menuhbg-toggle .lines-button.penci-hover-effect{ left: -28px; } .penci-menu-hbg-inner .penci-hbg_sitetitle{ font-size: 18px; } .penci-menu-hbg-inner .penci-hbg_desc{ font-size: 14px; } .penci-menu-hbg{ width: 330px; }.penci-menu-hbg.penci-menu-hbg-left{ transform: translateX(-330px); -webkit-transform: translateX(-330px); -moz-transform: translateX(-330px); }.penci-menu-hbg.penci-menu-hbg-right{ transform: translateX(330px); -webkit-transform: translateX(330px); -moz-transform: translateX(330px); }.penci-menuhbg-open .penci-menu-hbg.penci-menu-hbg-left, .penci-vernav-poleft.penci-menuhbg-open .penci-vernav-toggle{ left: 330px; }@media only screen and (min-width: 961px) { .penci-vernav-enable.penci-vernav-poleft .wrapper-boxed, .penci-vernav-enable.penci-vernav-poleft .pencipdc_podcast.pencipdc_dock_player{ padding-left: 330px; } .penci-vernav-enable.penci-vernav-poright .wrapper-boxed, .penci-vernav-enable.penci-vernav-poright .pencipdc_podcast.pencipdc_dock_player{ padding-right: 330px; } .penci-vernav-enable .is-sticky #navigation{ width: calc(100% - 330px); } }@media only screen and (min-width: 961px) { .penci-vernav-enable .penci_is_nosidebar .wp-block-image.alignfull, .penci-vernav-enable .penci_is_nosidebar .wp-block-cover-image.alignfull, .penci-vernav-enable .penci_is_nosidebar .wp-block-cover.alignfull, .penci-vernav-enable .penci_is_nosidebar .wp-block-gallery.alignfull, .penci-vernav-enable .penci_is_nosidebar .alignfull{ margin-left: calc(50% - 50vw + 165px); width: calc(100vw - 330px); } }.penci-vernav-poright.penci-menuhbg-open .penci-vernav-toggle{ right: 330px; }@media only screen and (min-width: 961px) { .penci-vernav-enable.penci-vernav-poleft .penci-rltpopup-left{ left: 330px; } }@media only screen and (min-width: 961px) { .penci-vernav-enable.penci-vernav-poright .penci-rltpopup-right{ right: 330px; } }@media only screen and (max-width: 1500px) and (min-width: 961px) { .penci-vernav-enable .container { max-width: 100%; max-width: calc(100% - 30px); } .penci-vernav-enable .container.home-featured-boxes{ display: block; } .penci-vernav-enable .container.home-featured-boxes:before, .penci-vernav-enable .container.home-featured-boxes:after{ content: ""; display: table; clear: both; } } .penci_header.penci-header-builder.main-builder-header{}.penci-header-image-logo,.penci-header-text-logo{--pchb-logo-title-fw:bold;--pchb-logo-title-fs:normal;--pchb-logo-slogan-fw:bold;--pchb-logo-slogan-fs:normal;}.pc-logo-desktop.penci-header-image-logo img{max-height:90px;}@media only screen and (max-width: 767px){.penci_navbar_mobile .penci-header-image-logo img{}}.penci_builder_sticky_header_desktop .penci-header-image-logo img{}.penci_navbar_mobile .penci-header-text-logo{--pchb-m-logo-title-fw:bold;--pchb-m-logo-title-fs:normal;--pchb-m-logo-slogan-fw:bold;--pchb-m-logo-slogan-fs:normal;}.penci_navbar_mobile .penci-header-image-logo img{max-width:153px;max-height:64px;}.penci_navbar_mobile .sticky-enable .penci-header-image-logo img{}.pb-logo-sidebar-mobile{--pchb-logo-sm-title-fw:bold;--pchb-logo-sm-title-fs:normal;--pchb-logo-sm-slogan-fw:bold;--pchb-logo-sm-slogan-fs:normal;}.pc-builder-element.pb-logo-sidebar-mobile img{max-width:200px;max-height:60px;}.pc-logo-sticky{--pchb-logo-s-title-fw:bold;--pchb-logo-s-title-fs:normal;--pchb-logo-s-slogan-fw:bold;--pchb-logo-s-slogan-fs:normal;}.pc-builder-element.pc-logo-sticky.pc-logo img{max-height:62px;}.pc-builder-element.pc-main-menu{--pchb-main-menu-font:'Roboto', sans-serif;--pchb-main-menu-fw:bold;--pchb-main-menu-fs:15px;--pchb-main-menu-fs_l2:14px;--pchb-main-menu-tt: none;}.pc-builder-element.pc-second-menu{--pchb-second-menu-fs:12px;--pchb-second-menu-fs_l2:12px;}.pc-builder-element.pc-third-menu{--pchb-third-menu-fs:12px;--pchb-third-menu-fs_l2:12px;}.penci-builder.penci-builder-button.button-1{background-color:#c20017;color:#ffffff;}.penci-builder.penci-builder-button.button-1:hover{background-color:#c16c76;color:#ffffff;}.penci-builder.penci-builder-button.button-2{padding-top: 9px;padding-right: 20px;padding-bottom: 9px;padding-left: 20px;background-color:#c20017;color:#ffffff;}.penci-builder.penci-builder-button.button-2:hover{background-color:#003366;}.penci-builder.penci-builder-button.button-3{}.penci-builder.penci-builder-button.button-3:hover{}.penci-builder.penci-builder-button.button-mobile-1{}.penci-builder.penci-builder-button.button-mobile-1:hover{}.penci-builder.penci-builder-button.button-2{}.penci-builder.penci-builder-button.button-2:hover{}.penci-builder-mobile-sidebar-nav.penci-menu-hbg{border-width:0;background-color:#003366;border-style:solid;color:#ffffff;}.pc-builder-menu.pc-dropdown-menu{--pchb-dd-lv1:14px;--pchb-dd-lv2:14px;}.penci-header-builder .penci-builder-element.pctopbar-item{}.penci-builder-element.vertical-line-1{margin-right: 10px;margin-left: 20px;}.penci-builder-element.vertical-line-2{margin-right: 10px;margin-left: 20px;}.pc-builder-element.penci-top-search .search-click{color:#ffffff}.pc-builder-element.penci-top-search .search-click{background-color:#aaaaaa}.pc-builder-element.penci-top-search .search-click:hover{background-color:#ffffff}.penci-builder-element.penci-data-time-format{color:#000000}.pc-builder-element.pc-main-menu .navigation .menu > li > a,.pc-builder-element.pc-main-menu .navigation ul.menu ul.sub-menu a{color:#ffffff}.pc-builder-element.pc-main-menu .navigation .menu > li > a:hover,.pc-builder-element.pc-main-menu .navigation .menu > li:hover > a,.pc-builder-element.pc-main-menu .navigation ul.menu ul.sub-menu a:hover{color:#f9e664}.pc-builder-element.pc-main-menu .navigation .menu li.current-menu-item > a,.pc-builder-element.pc-main-menu .navigation .menu > li.current_page_item > a,.pc-builder-element.pc-main-menu .navigation .menu > li.current-menu-ancestor > a,.pc-builder-element.pc-main-menu .navigation .menu > li.current-menu-item > a{color:#f9e664}.pc-builder-element.pc-main-menu .navigation ul.menu ul.sub-menu li a{color:#000000}.pc-builder-element.pc-main-menu .navigation ul.menu ul.sub-menu li a:hover{color:#000000}.pc-builder-element.pc-main-menu .navigation .menu .sub-menu li.current-menu-item > a,.pc-builder-element.pc-main-menu .navigation .menu .sub-menu > li.current_page_item > a,.pc-builder-element.pc-main-menu .navigation .menu .sub-menu > li.current-menu-ancestor > a,.pc-builder-element.pc-main-menu .navigation .menu .sub-menu > li.current-menu-item > a{color:#0f0f0f}.pc-builder-element.pc-builder-menu.pc-main-menu .navigation ul.menu > li > a:before, .pc-builder-element.pc-builder-menu.pc-main-menu .navigation .menu > ul.sub-menu > li > a:before{background-color:#f9e664}.pc-builder-element.pc-builder-menu.pc-main-menu .navigation.menu-style-2 .penci-megamenu:not(.penci-block-mega) .penci-mega-child-categories a::after{border-color:#ffffff}.pc-builder-element.pc-main-menu .navigation ul.menu > li.megamenu > ul.sub-menu, .pc-builder-element.pc-main-menu .navigation .menu .sub-menu, .pc-builder-element.pc-main-menu .navigation .menu .children{background-color:#ffffff}.pc-builder-element.pc-main-menu .navigation.menu-style-3 .menu .sub-menu:after{border-bottom-color:#ffffff}.pc-builder-element.pc-main-menu .navigation.menu-style-3 .menu .sub-menu .sub-menu:after{border-right-color:#ffffff}.pc-builder-element.pc-main-menu .navigation.menu-style-2 ul.menu ul:before{background-color:#f9e664}.penci-builder-element.pc-search-form.pc-search-form-sidebar form.pc-searchform input.search-input{border-color:#264666}.pc-search-form-sidebar form.pc-searchform i, .penci-builder-element.pc-search-form.search-style-icon-button.pc-search-form-sidebar .searchsubmit,.penci-builder-element.pc-search-form.search-style-text-button.pc-search-form-sidebar .searchsubmit{color:#dddddd}.penci-builder-element.pc-search-form.search-style-icon-button.pc-search-form-sidebar .searchsubmit:hover,.penci-builder-element.pc-search-form.search-style-text-button.pc-search-form-sidebar .searchsubmit:hover{color:#ffffff}.penci-builder-element.desktop-social .inner-header-social a,.penci-builder-element.desktop-social .inner-header-social a i{color:#111111}.penci-builder-element.desktop-social .inner-header-social a:hover,.penci-builder-element.desktop-social .inner-header-social a:hover i{color:#c20017}.penci-builder-element.mobile-social .penci-social-textaccent.inner-header-social a,.penci-builder-element.mobile-social .penci-social-textaccent.inner-header-social a i{color:#ffffff}.penci-builder-element.mobile-social .penci-social-textaccent.inner-header-social a:hover,.penci-builder-element.mobile-social .penci-social-textaccent.inner-header-social a:hover i{color:#ffffff}.penci-builder-button.button-1{font-size:12px}.penci-builder-button.button-2{font-size:12px}.pc-builder-menu.pc-dropdown-menu .menu li a{color:#dddddd}.pc-builder-menu.pc-dropdown-menu .menu li a:hover,.pc-builder-menu.pc-dropdown-menu .menu > li.current_page_item > a{color:#ffffff}.penci-builder.penci-builder-button.button-1{font-weight:bold}.penci-builder.penci-builder-button.button-1{font-style:normal}.penci-builder.penci-builder-button.button-2{font-weight:bold}.penci-builder.penci-builder-button.button-2{font-style:normal}.penci-builder.penci-builder-button.button-3{font-weight:bold}.penci-builder.penci-builder-button.button-3{font-style:normal}.penci-builder.penci-builder-button.button-mobile-1{font-weight:bold}.penci-builder.penci-builder-button.button-mobile-1{font-style:normal}.penci-builder.penci-builder-button.button-mobile-2{font-weight:bold}.penci-builder.penci-builder-button.button-mobile-2{font-style:normal}.penci-builder-element.penci-data-time-format{font-size:13px}.penci_builder_sticky_header_desktop{border-style:solid}.penci-builder-element.penci-topbar-trending a.penci-topbar-post-title{color:#003366}.penci-builder-element.penci-topbar-trending a.penci-topbar-post-title:hover{color:#c20017}.penci-builder-element.penci-topbar-trending .penci-trending-nav a:hover{color:#c20017}.penci-builder-element.penci-topbar-trending .headline-title{background-color:#c20017}.penci-builder-element.penci-topbar-trending .headline-title.nticker-style-4:after{border-bottom-color:#c20017}.penci-builder-element.penci-topbar-trending .headline-title.nticker-style-2:after{border-left-color:#c20017}.penci-builder-element.penci-topbar-trending{max-width:750px}.penci-builder-element.penci-topbar-trending a.penci-topbar-post-title{font-size:13px}.penci-menu-hbg.penci-builder-mobile-sidebar-nav .menu li,.penci-menu-hbg.penci-builder-mobile-sidebar-nav ul.sub-menu{border-color:#264666}.penci-builder-element.pc-search-form-sidebar{--pcs-s-txt-cl:#dddddd}.penci_header.main-builder-header{border-style:solid}.navigation .button-menu-mobile{color:#ffffff}.navigation .button-menu-mobile svg{fill:#ffffff}.navigation .button-menu-mobile:hover{color:#ffffff}.navigation .button-menu-mobile:hover svg{fill:#ffffff}.header-search-style-showup .pc-wrapbuilder-header .show-search:before{border-bottom-color:#c20017}.header-search-style-showup .pc-wrapbuilder-header .show-search{border-top-color:#c20017}.pc-wrapbuilder-header{--pchd-sinput-txt:#ffffff}.header-search-style-overlay .pc-wrapbuilder-header .show-search form.pc-searchform input.search-input{color:#ffffff}.header-search-style-showup .pc-wrapbuilder-header .show-search form.pc-searchform .searchsubmit{background-color:#ffffff}.header-search-style-showup .pc-wrapbuilder-header .show-search form.pc-searchform .searchsubmit:hover{background-color:#c20017}.header-search-style-showup .pc-wrapbuilder-header .show-search form.pc-searchform .searchsubmit{color:#111111}.header-search-style-showup .pc-wrapbuilder-header .show-search form.pc-searchform .searchsubmit:hover{color:#ffffff}.header-search-style-overlay .pc-wrapbuilder-header .show-search 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href="https://foodpackagingnetwork.com/">Home</a></span><i class="penci-faicon fa fa-angle-right" ></i> <span><a class="crumb" href="https://foodpackagingnetwork.com/category/printing-and-labelling/">Printing and Labelling</a></span><i class="penci-faicon fa fa-angle-right" ></i></i> <span>Tetra Pak® Custom Printing helps Mengniu Group unlock new opportunities to connect with consumers</span> </div> <div class="container container-single penci_sidebar penci-enable-lightbox"> <div id="main"> <div class="theiaStickySidebar"> <article id="post-3086" class="post type-post status-publish"> <div class="header-standard header-classic single-header"> <div class="penci-standard-cat"><span class="cat"><a style="" class="penci-cat-name penci-cat-28" href="https://foodpackagingnetwork.com/category/printing-and-labelling/" rel="category tag"><span style="">Printing and Labelling</span></a></span></div> <h1 class="post-title single-post-title entry-title">Tetra Pak® Custom Printing helps Mengniu Group unlock new opportunities to connect with consumers</h1> <div class="penci-hide-tagupdated"> <span class="author-italic author vcard">by <a class="author-url url fn n" href="https://foodpackagingnetwork.com/author/foodpackagingnetwork-com/">foodpackagingnetwork.com</a> </span> <time class="entry-date published" datetime="2024-07-26T10:10:35+05:30">July 26, 2024</time> </div> <div class="post-box-meta-single"> <span><time class="entry-date published" datetime="2024-07-26T10:10:35+05:30">July 26, 2024</time></span> </div> </div> <div class="post-image"> <a href="https://foodpackagingnetwork.com/wp-content/uploads/2024/07/Milk-Deluxe-Pure-Milk-range.jpeg" data-rel="penci-gallery-image-content"> <img class="attachment-penci-full-thumb size-penci-full-thumb penci-lazy wp-post-image pc-singlep-img" width="600" height="338" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E" alt="" title="Milk-Deluxe-Pure-Milk-range" data-sizes="(max-width: 767px) 585px, 1170px" data-srcset="https://foodpackagingnetwork.com/wp-content/uploads/2024/07/Milk-Deluxe-Pure-Milk-range-585x330.jpeg 585w,https://foodpackagingnetwork.com/wp-content/uploads/2024/07/Milk-Deluxe-Pure-Milk-range.jpeg" data-src="https://foodpackagingnetwork.com/wp-content/uploads/2024/07/Milk-Deluxe-Pure-Milk-range.jpeg"> </a> </div> <div class="post-entry blockquote-style-1 "> <div class="inner-post-entry entry-content" id="penci-post-entry-inner"> <i class="penci-post-countview-number-check" style="display:none">109</i> <p>Tetra Pak and Mengniu Group announce the launch of a limited edition Milk Deluxe Pure Milk range, customised with 30 different designs of masterpieces from Van Gogh and Monet. Packaged in Tetra Prisma® Aseptic 250 Edge cartons with DreamCap™ 26 closure, the special edition range has been brought to market through a collaboration with <a href="https://www.meetyoumuseum.com/" target="_blank" rel="noreferrer noopener">Meet You Museum</a>. The cartons are now accessible to consumers across Greater China – online and in stores.</p> <p>Mengniu is the first dairy brand in the world to offer consumers these striking designs, which include some of the world’s most celebrated art, exploiting the unique design variability offered by Tetra Pak® Custom Printing. These “handheld” works of art offer consumers an immersive experience, all whilst enjoying a nutritious milk drink. </p> <p>Demand for product personalisation is increasing, as well as consumer expectations about more authentic engagement with brands<em>.</em> For food and beverage (F&B) manufacturers, leveraging technology such as Tetra Pak® Custom Printing presents an opportunity to creatively respond to this rising demand; therefore, deepening the connection and interaction with consumers. In fact, packaging is increasingly acting as one of the main touchpoints between brands and end users. All of this while continuing to protect food safety and quality.</p> <p>Tetra Pak® Custom Printing is the first digital inkjet-based printing method in the carton packaging industry that is unrestricted by physical printing plates. Enabling greater design variability, it allows for over 30 designs on a single packaging material reel, producing sharper colour, detailed rendering and softer, more natural colour gradients. The vivid, eye-catching packaging designs create a unique visual experience for consumers, strengthening emotional bonds with the brands themselves. </p> <p>The flexibility offered by Tetra Pak® Custom Printing ensures brands can produce limited ranges or commemorative editions of their products in an agile way. The solution also gives F&B players the ability to quickly activate marketing efforts and capitalise on consumer trends, through purchasing as a live, product A/B testing exercise, boosting product innovation and seizing on commercial opportunities. </p> <p>“Tetra Pak® Custom Printing, with its high-quality printing capabilities and versatility in handling multiple, diverse packaging designs has helped us reach new heights in terms of mass customisation,” <strong>Xiaoyan He, Senior Brand Manager of Milk Deluxe</strong>, comments. “Our collaboration with Meet You Museum, fully exploiting the potential of this innovative solution, is helping Chinese consumers to enjoy timeless pieces of art from Vincent Van Gogh and Claude Monet on a daily basis. As such, it is a powerful tool for us to continue to foster a personal dialogue with those who choose our products every day.”</p> <p><strong>Julia Luscher, Vice President Marketing, Tetra Pak, </strong>adds:“We are excited to help Mengniu use one-of-a-kind designs and bring some of the world’s most famous masterpieces to customers’ fingertips, fully leveraging the unique features of Tetra Pak® Custom Printing. Elevating our offering, re-thinking marketing strategies and charting new ways of consumer engagement are only a few of the ways we help our customers to be bold and stand out. We remain committed to continuing to do so with more F&B brands across the globe.”</p> <p>www.tetrapak.com</p> <div class="penci-single-link-pages"> </div> <div class="post-tags"> <a href="https://foodpackagingnetwork.com/tag/agileproduction/" rel="tag">AgileProduction</a><a href="https://foodpackagingnetwork.com/tag/artonpackaging/" rel="tag">ArtOnPackaging</a><a href="https://foodpackagingnetwork.com/tag/brandinteraction/" rel="tag">BrandInteraction</a><a href="https://foodpackagingnetwork.com/tag/consumerengagement/" rel="tag">ConsumerEngagement</a><a href="https://foodpackagingnetwork.com/tag/consumertrends/" rel="tag">ConsumerTrends</a><a href="https://foodpackagingnetwork.com/tag/customprinting/" rel="tag">CustomPrinting</a><a href="https://foodpackagingnetwork.com/tag/dairyproducts/" rel="tag">DairyProducts</a><a href="https://foodpackagingnetwork.com/tag/digitalinkjetprinting/" rel="tag">DigitalInkjetPrinting</a><a href="https://foodpackagingnetwork.com/tag/emotionalbonding/" 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