Google Play for business | Launch & monetize your apps

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Guides for every topic - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/topics/"> <h2 id="subnav-heading" class="callout-heading--links" >Guides for every topic</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Find the right tools and resources for your goals.</p> <a href="/console/about/topics/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Guides for every topic - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Play Academy</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Get online training, targeted for every stage of your business growth.</p> <a href="https://playacademy.withgoogle.com/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Play Academy - Navigation Header list" data-action="Click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="https://playacademy.withgoogle.com/"> <h2 id="subnav-heading" class="callout-heading--links" >Play Academy</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Get online training, targeted for every stage of your business growth.</p> <a href="https://playacademy.withgoogle.com/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Play Academy - Navigation Header list" data-action="Click" data-label="Learn more" target="_blank" rel="noreferrer noopener" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Insights</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Find the most impactful reports and insights to drive your app growth.</p> <a href="/console/about/gamegenrereports/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Insights - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/gamegenrereports/"> <h2 id="subnav-heading" class="callout-heading--links" >Insights</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Find the most impactful reports and insights to drive your app growth.</p> <a href="/console/about/gamegenrereports/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - Insights - Navigation Header list" data-action="Click" data-label="Learn more" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <h2 id="subnav-heading" class="callout-heading--links" >Case studies</h2> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">See real-world stories and businesses thriving on Google Play.</p> <a href="/console/about/case-studies/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - 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WeArePlay - Navigation Header list" data-action="Click" data-label="Learn More" > Learn more </a> </div> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-with-desc-col"> <ul> <li class="navbar--second-tier-column-title"> <a href="/console/about/weareplay/"> <h2 id="subnav-heading" class="callout-heading--links" >#WeArePlay</h2> </a> </li> <div class="navbar--second-tier-column-explore-content"> <p class="only-visible-large">Learn about the global community building amazing apps on Google Play.</p> <a href="/console/about/weareplay/" class="nav-item-link only-visible-large js-data-layer" data-category="Learning - WeArePlay - Navigation Header list" data-action="Click" data-label="Learn More" > Learn more </a> </div> </ul> </div> </div> </div> </div> </div> </li> <li id="programs-nav" class="navbar-item navbar-item-search has-chevron"> <button data-category="Internal Header link - Navigation bar" data-action="Click" data-label="Programs" aria-controls="programs-subnav" aria-haspopup="true" aria-label="Programs" class="navbar-subnav-trigger-home js-data-layer"> Programs <svg xmlns="http://www.w3.org/2000/svg" role="img" alt="Programs"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-chevron"></use> </svg> </button> <div class="navbar--second-tier" id="programs-subnav"> <div class="navbar--second-tier-wrapper"> <div class="navbar--second-tier-items-section"> <a class="navbar-logo-drawer only-visible-mobile" href="/console/about/"> <span class="navbar-logo--full only-visible-mobile"><img alt="Google Play" src="https://kstatic.googleusercontent.com/files/f337e8499384d4d1b1d87a7148fb23760ee71c387b5933c9aa3657ce04a6aa1bfb9aef5a7551a641e376ce638ec03145581a39866a8701a3809113f6fe6d50c9" height="36" width="173" class="logo-img"> </span> </a><h2 id="programs" class="navbar--second-tier-title subhead--regular only-visible-mobile" > <button aria-label="Programs" class="nav-back only-visible-mobile"> <svg xmlns="http://www.w3.org/2000/svg" role="img" alt="Programs"> <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-chevron"></use> </svg> </button> Programs</h2> <div class="navbar--second-tier-heading-section"> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-heading-links-col"> <ul><li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--title" >Get involved with programs designed to support the needs of all types of businesses.</h2></li> <div class="navbar--second-tier-column-explore-content"> <p class="navbar--second-tier-links"> <span class="input-text"> <a href="/console/about/programs/" class="navbar-button js-data-layer" data-category="Programs - 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For reaching new audiences - Navigation Header list" data-action="Click" data-label="Promotional content" aria-label="Promotional content" >Promotional content </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypass/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Pass" aria-label="Google Play Pass" >Google Play Pass </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypoints/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Points" aria-label="Google Play Points" >Google Play Points </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For reaching new audiences</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/promotionalcontent/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Promotional content" aria-label="Promotional content" >Promotional content </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypass/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Pass" aria-label="Google Play Pass" >Google Play Pass </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/googleplaypoints/" class="nav-item-link js-data-layer" data-category="Programs - For reaching new audiences - Navigation Header list" data-action="Click" data-label="Google Play Points" aria-label="Google Play Points" >Google Play Points </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For games</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/indiegames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Indie Games" aria-label="Indie Games" >Indie Games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/highfidelitygames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="High fidelity games" aria-label="High fidelity games" >High fidelity games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/partnerprogram/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Google Play Partner Program for Games" aria-label="Google Play Partner Program for Games" >Google Play Partner Program for Games </a> </li> <li class="navbar--second-tier-item"> <a href="https://play.google/changethegame/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Change the game" target="_blank" rel="noreferrer noopener" aria-label="Change the game" >Change the game </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For games</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/indiegames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Indie Games" aria-label="Indie Games" >Indie Games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/highfidelitygames/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="High fidelity games" aria-label="High fidelity games" >High fidelity games </a> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/partnerprogram/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Google Play Partner Program for Games" aria-label="Google Play Partner Program for Games" >Google Play Partner Program for Games </a> </li> <li class="navbar--second-tier-item"> <a href="https://play.google/changethegame/" class="nav-item-link js-data-layer" data-category="Programs - For games - Navigation Header list" data-action="Click" data-label="Change the game" target="_blank" rel="noreferrer noopener" aria-label="Change the game" >Change the game </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For childrens’ apps</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/teacherapproved/" class="nav-item-link js-data-layer" data-category="Programs - For childrens’ apps - Navigation Header list" data-action="Click" data-label="Teacher approved" aria-label="Teacher approved" >Teacher approved </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-mobile navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title"><h2 id="subnav-heading" class="callout-heading--links" >For childrens’ apps</h2></li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/teacherapproved/" class="nav-item-link js-data-layer" data-category="Programs - For childrens’ apps - Navigation Header list" data-action="Click" data-label="Teacher approved" aria-label="Teacher approved" >Teacher approved </a> </li> </ul> </div> <div class="navbar--second-tier-column only-visible-large navbar--second-tier-withlinks"> <ul> <li class="navbar--second-tier-column-title nav-with-icon"> <span><h2 id="subnav-heading" class="callout-heading--links" >For content and media apps</h2></span> </li> <li class="navbar--second-tier-item"> <a href="/console/about/programs/mediaprogram/" class="nav-item-link js-data-layer" data-category="Programs - 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View all guides" data-action="Click" data-label="View all guides" >View all guides</a> </div> </div> <div class="glue-grid glue-mod-spacer-3-top tab-container-mobile-view"> <div class="glue-grid__col glue-grid__col--span-4 glue-mod-spacer-3-top"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/kSe2yyzYUAUkPVtbW7VS4gXvqlaYC3dhgHDtHPo0RgB_xG98VKvG-CIZQW2-zn5mV2rozblK_JFmtD1USGnwDXIBx_1stxVGGSrg2bEQmTUG73o7M2nS=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/kSe2yyzYUAUkPVtbW7VS4gXvqlaYC3dhgHDtHPo0RgB_xG98VKvG-CIZQW2-zn5mV2rozblK_JFmtD1USGnwDXIBx_1stxVGGSrg2bEQmTUG73o7M2nS=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/kSe2yyzYUAUkPVtbW7VS4gXvqlaYC3dhgHDtHPo0RgB_xG98VKvG-CIZQW2-zn5mV2rozblK_JFmtD1USGnwDXIBx_1stxVGGSrg2bEQmTUG73o7M2nS=s1000"> <img alt="Growing your audience" src="https://lh3.googleusercontent.com/kSe2yyzYUAUkPVtbW7VS4gXvqlaYC3dhgHDtHPo0RgB_xG98VKvG-CIZQW2-zn5mV2rozblK_JFmtD1USGnwDXIBx_1stxVGGSrg2bEQmTUG73o7M2nS=s1000" height="340" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> <div class="glue-mod-spacer-2-top"> <p class="tab-container-mobile-view-content"> Growing your audience </p> <p class="tab-container-mobile-view-discription"> We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach. </p> <p class="tab-container-mobile-view-discription-link-text"> <a href="/console/about/guides/growyouraudience/" >Learn more about growth</a> </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4 glue-mod-spacer-3-top"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/E2U60UjwzQxcqtDd_pXkOpMbvx5cCzrnuMUqgnXIQKc7OO7hOYzSVRdSltti-ARATHAz4NxdF6IMj8_jnq7PQ1hm1F2hipxITbhEz8Qbt4ZmwFxkh5FI=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/E2U60UjwzQxcqtDd_pXkOpMbvx5cCzrnuMUqgnXIQKc7OO7hOYzSVRdSltti-ARATHAz4NxdF6IMj8_jnq7PQ1hm1F2hipxITbhEz8Qbt4ZmwFxkh5FI=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/E2U60UjwzQxcqtDd_pXkOpMbvx5cCzrnuMUqgnXIQKc7OO7hOYzSVRdSltti-ARATHAz4NxdF6IMj8_jnq7PQ1hm1F2hipxITbhEz8Qbt4ZmwFxkh5FI=s1000"> <img alt="Monetize with Play Commerce" src="https://lh3.googleusercontent.com/E2U60UjwzQxcqtDd_pXkOpMbvx5cCzrnuMUqgnXIQKc7OO7hOYzSVRdSltti-ARATHAz4NxdF6IMj8_jnq7PQ1hm1F2hipxITbhEz8Qbt4ZmwFxkh5FI=s1000" height="340" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> <div class="glue-mod-spacer-2-top"> <p class="tab-container-mobile-view-content"> Monetize with Play Commerce </p> <p class="tab-container-mobile-view-discription"> Google Play Commerce is a platform to help you reach your monetization goals. Explore tools, features, and programs deeply integrated into Google Play — all built on top of our trusted and secure platform. </p> <p class="tab-container-mobile-view-discription-link-text"> <a href="/console/about/guides/play-commerce/" >Monetize with Play Commerce</a> </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4 glue-mod-spacer-3-top"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/k_BnSuxkswS_X8VEFFAPTZkoeJD29387gChyrL8JK5c4ieuQryJXLDZchMaHOcTdQhxt8GgY2hTK8edWD4Cg58LQOUm6494-PbTTwD7RyOD__mfKH7M=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/k_BnSuxkswS_X8VEFFAPTZkoeJD29387gChyrL8JK5c4ieuQryJXLDZchMaHOcTdQhxt8GgY2hTK8edWD4Cg58LQOUm6494-PbTTwD7RyOD__mfKH7M=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/k_BnSuxkswS_X8VEFFAPTZkoeJD29387gChyrL8JK5c4ieuQryJXLDZchMaHOcTdQhxt8GgY2hTK8edWD4Cg58LQOUm6494-PbTTwD7RyOD__mfKH7M=s1000"> <img alt="Improving app quality" src="https://lh3.googleusercontent.com/k_BnSuxkswS_X8VEFFAPTZkoeJD29387gChyrL8JK5c4ieuQryJXLDZchMaHOcTdQhxt8GgY2hTK8edWD4Cg58LQOUm6494-PbTTwD7RyOD__mfKH7M=s1000" height="340" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> <div class="glue-mod-spacer-2-top"> <p class="tab-container-mobile-view-content"> Improving app quality </p> <p class="tab-container-mobile-view-discription"> Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements. </p> <p class="tab-container-mobile-view-discription-link-text"> <a href="/console/about/guides/build-a-high-quality-app-or-game/" >Learn more about quality</a> </p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4 glue-mod-spacer-3-top"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/uXKlRklBELCad-IuwUoOF4ox_JFNca9xD1NaQTyLy87bEJoFfHIOYwTn8wNZYmCwuJwJ_8qMyLx_riElH4E6CUecdeUR26g2LLxuE2SIVb6cExeYbA=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/uXKlRklBELCad-IuwUoOF4ox_JFNca9xD1NaQTyLy87bEJoFfHIOYwTn8wNZYmCwuJwJ_8qMyLx_riElH4E6CUecdeUR26g2LLxuE2SIVb6cExeYbA=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/uXKlRklBELCad-IuwUoOF4ox_JFNca9xD1NaQTyLy87bEJoFfHIOYwTn8wNZYmCwuJwJ_8qMyLx_riElH4E6CUecdeUR26g2LLxuE2SIVb6cExeYbA=s1000"> <img alt="Privacy and security" src="https://lh3.googleusercontent.com/uXKlRklBELCad-IuwUoOF4ox_JFNca9xD1NaQTyLy87bEJoFfHIOYwTn8wNZYmCwuJwJ_8qMyLx_riElH4E6CUecdeUR26g2LLxuE2SIVb6cExeYbA=s1000" height="340" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> <div class="glue-mod-spacer-2-top"> <p class="tab-container-mobile-view-content"> Privacy and security </p> <p class="tab-container-mobile-view-discription"> Our developer policy guidelines give you the resources you need to keep your app safe and reliable for all users around the globe. </p> <p class="tab-container-mobile-view-discription-link-text"> <a href="https://play.google.com/about/developer-content-policy/" target="_blank" rel="noreferrer noopener" >Learn more about policy</a> </p> </div> </div> </div> </div> <div class="glue-page glue-mod-spacer-4-top tab-container-desktop-view"> <div class="glue-tabpanels goals-tabpanels" data-glue-tabpanels="tabs-leftaligned"> <ul class="glue-tabpanels__page-list"> <li class="tab-container-tabs" role="presentation"> <a href="#growing-your-audience" class="tab-container-tabs-link tab-container-tabs-link--first" role="tab" aria-controls="growing-your-audience"> Growing your audience </a> </li> <li class="tab-container-tabs" role="presentation"> <a href="#monetize-with-play-commerce" class="tab-container-tabs-link" role="tab" aria-controls="monetize-with-play-commerce"> Monetize with Play Commerce </a> </li> <li class="tab-container-tabs" role="presentation"> <a href="#improving-app-quality" class="tab-container-tabs-link" role="tab" aria-controls="improving-app-quality"> Improving app quality </a> </li> <li class="tab-container-tabs" role="presentation"> <a href="#privacy-and-security" class="tab-container-tabs-link tab-container-tabs-link--last" role="tab" aria-controls="privacy-and-security"> Privacy and security </a> </li> </ul> <div class="glue-tabpanels__panel-list"> <div id="growing-your-audience"> <div class="tab-container"> <div class="tab-container-label"> <p class="tab-container-content"> We offer a suite of reporting and optimization tools—including market insights exclusive to Google Play—all designed to maximize your reach. </p> <p class="tab-container-content-link-text"> <a href="/console/about/guides/growyouraudience/" class="js-data-layer" data-category="Guidance for every goal - Growing your audience" data-action="Click" data-label="Learn more about growth" >Learn more about growth</a> </p> </div> <div class="tab-container-image"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/kYkHBln8vw4uLWNR_cmG8hYZghboxylsvasQ9GfIxOrheFdaYdnxAypJYbpX-OrW0gGlFmPPdL7By8-0nwSmYBV1eJ6IzbxngAzRIhH83AOaOn90uMI=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/kYkHBln8vw4uLWNR_cmG8hYZghboxylsvasQ9GfIxOrheFdaYdnxAypJYbpX-OrW0gGlFmPPdL7By8-0nwSmYBV1eJ6IzbxngAzRIhH83AOaOn90uMI=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/kYkHBln8vw4uLWNR_cmG8hYZghboxylsvasQ9GfIxOrheFdaYdnxAypJYbpX-OrW0gGlFmPPdL7By8-0nwSmYBV1eJ6IzbxngAzRIhH83AOaOn90uMI=s1000"> <img alt="growing-your-audience" src="https://lh3.googleusercontent.com/kYkHBln8vw4uLWNR_cmG8hYZghboxylsvasQ9GfIxOrheFdaYdnxAypJYbpX-OrW0gGlFmPPdL7By8-0nwSmYBV1eJ6IzbxngAzRIhH83AOaOn90uMI=s1000" height="391" width="512" loading="lazy" class="tab-container-upper-card-image"> </picture> </div> </div> <div class="glue-grid glue-mod-spacer-3-bottom tab-container-card"> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Insight </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/cgu3eEVsNLViVul-mQw1u6HiVdDC_iIX2ds3F8btKKpiES4XTUjSh0IJi0tlEw-nJ2Hj2ZiVmEz4I22VBl0sSLMpdJF7G6mz01jeREM2CchunS4xlMhf=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/cgu3eEVsNLViVul-mQw1u6HiVdDC_iIX2ds3F8btKKpiES4XTUjSh0IJi0tlEw-nJ2Hj2ZiVmEz4I22VBl0sSLMpdJF7G6mz01jeREM2CchunS4xlMhf=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/cgu3eEVsNLViVul-mQw1u6HiVdDC_iIX2ds3F8btKKpiES4XTUjSh0IJi0tlEw-nJ2Hj2ZiVmEz4I22VBl0sSLMpdJF7G6mz01jeREM2CchunS4xlMhf=s1000"> <img alt="Grow in new markets with Go Global" src="https://lh3.googleusercontent.com/cgu3eEVsNLViVul-mQw1u6HiVdDC_iIX2ds3F8btKKpiES4XTUjSh0IJi0tlEw-nJ2Hj2ZiVmEz4I22VBl0sSLMpdJF7G6mz01jeREM2CchunS4xlMhf=s1000" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Grow in new markets with Go Global </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="/console/about/programs/goglobal/" class="js-data-layer" data-category="Guidance for every goal - Growing your audience" data-action="Learn more" data-label="Grow in new markets with Go Global" >Learn more</a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Console feature </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <img alt="Track acquisition" src="https://kstatic.googleusercontent.com/files/2250be1c4659e06e98b81cadb8a65e4f7a6e0040dd8d47ff89a4a1579c599dfea5959e8d52237f30ac471e1d75c3a56f35636fe5f84e8b87ad3398d8f4a48898" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Track acquisition </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="/console/about/acquisitionreporting/" class="js-data-layer" data-category="Guidance for every goal - Growing your audience" data-action="Learn more" data-label="Track acquisition" >Learn more</a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Console feature </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/b833qkgjaqlUKK5-LD7tRunJYqrBBxLZWO8s38Jzz_yCLVnzRkIuSArp5a5BImsWWAaP77ypK35dbe2cO3raSFrwZTI4YMCY7j7UNBC0v6ohe53ELg=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/b833qkgjaqlUKK5-LD7tRunJYqrBBxLZWO8s38Jzz_yCLVnzRkIuSArp5a5BImsWWAaP77ypK35dbe2cO3raSFrwZTI4YMCY7j7UNBC0v6ohe53ELg=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/b833qkgjaqlUKK5-LD7tRunJYqrBBxLZWO8s38Jzz_yCLVnzRkIuSArp5a5BImsWWAaP77ypK35dbe2cO3raSFrwZTI4YMCY7j7UNBC0v6ohe53ELg=s1000"> <img alt="Optimize your store listing" src="https://lh3.googleusercontent.com/b833qkgjaqlUKK5-LD7tRunJYqrBBxLZWO8s38Jzz_yCLVnzRkIuSArp5a5BImsWWAaP77ypK35dbe2cO3raSFrwZTI4YMCY7j7UNBC0v6ohe53ELg=s1000" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Optimize your store listing </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="/console/about/store-listing-experiments/" class="js-data-layer" data-category="Guidance for every goal - Growing your audience" data-action="Learn more" data-label="Optimize your store listing" >Learn more</a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Console feature </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/yIuZ236gkFXp7SMm5MGbznchs3BCcNlJ3slrN70R_u37SMRhEaMMKFHzK6Z61clFBVlochK-1Xd1jHHFUPdG4w1ZCh0viIUf3M1MGhRLP87rlU8SMUk=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/yIuZ236gkFXp7SMm5MGbznchs3BCcNlJ3slrN70R_u37SMRhEaMMKFHzK6Z61clFBVlochK-1Xd1jHHFUPdG4w1ZCh0viIUf3M1MGhRLP87rlU8SMUk=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/yIuZ236gkFXp7SMm5MGbznchs3BCcNlJ3slrN70R_u37SMRhEaMMKFHzK6Z61clFBVlochK-1Xd1jHHFUPdG4w1ZCh0viIUf3M1MGhRLP87rlU8SMUk=s1000"> <img alt="Analyze metrics exclusive to Google Play" src="https://lh3.googleusercontent.com/yIuZ236gkFXp7SMm5MGbznchs3BCcNlJ3slrN70R_u37SMRhEaMMKFHzK6Z61clFBVlochK-1Xd1jHHFUPdG4w1ZCh0viIUf3M1MGhRLP87rlU8SMUk=s1000" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Analyze metrics exclusive to Google Play </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="/console/about/acquisitionreporting/" class="js-data-layer" data-category="Guidance for every goal - Growing your audience" data-action="Learn more" data-label="Analyze metrics exclusive to Google Play" >Learn more</a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Case study </p> <div class="modal-trigger-wrapper"> <button class="modal-trigger modal-trigger-homepage" role="button" modal-src="zgbLs2bEdnA?autoplay=1" aria-label="Play video"> <div class="modal-trigger-spacer modal-trigger-homepage-spacer glue-mod-spacer-2-bottom"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/aNp3WlcxJcdh5L3d5744sgDHdCY3-hLNjDy0PtSwbAe5H14CVXvY6U__lodeA-RaUp5D9BOvf6PjF7NfbVMlATOVy9rlIEILHPTM7DoETeN__tWAhQ=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/aNp3WlcxJcdh5L3d5744sgDHdCY3-hLNjDy0PtSwbAe5H14CVXvY6U__lodeA-RaUp5D9BOvf6PjF7NfbVMlATOVy9rlIEILHPTM7DoETeN__tWAhQ=s1000"> <img alt="Riafy uses Android App Bundles to reduce app size and grow installs" src="https://lh3.googleusercontent.com/aNp3WlcxJcdh5L3d5744sgDHdCY3-hLNjDy0PtSwbAe5H14CVXvY6U__lodeA-RaUp5D9BOvf6PjF7NfbVMlATOVy9rlIEILHPTM7DoETeN__tWAhQ=s1000" height="341" width="512" loading="lazy"> </picture> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" viewBox="7 7 70 70"> <use xlink:href="/console/about/static/imgs/console-icons.svg#youtube-icon-white"></use> </svg> </div> </button> </div> <div class="tab-container-image-text-top-left-video tab-container-image-text-top-left-video-card"> <div class="tab-container-card-title"> Riafy uses Android App Bundles to reduce app size and grow installs </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="modal-trigger-wrapper"> <a class="modal-trigger-cta js-data-layer" modal-src="zgbLs2bEdnA?autoplay=1" data-category="Guidance for every goal - Growing your audience" data-action="Watch video" data-label="Riafy uses Android App Bundles to reduce app size and grow installs"> Watch video </a> </div> </div> </div> </div> </div> </div> </div> <div id="monetize-with-play-commerce"> <div class="tab-container"> <div class="tab-container-label"> <p class="tab-container-content"> Google Play Commerce is our platform to help you reach your monetization goals. Explore the tools and resources to monetize your app and boost your revenue. </p> <p class="tab-container-content-link-text"> <a href="/console/about/guides/play-commerce/" class="js-data-layer" data-category="Guidance for every goal - Monetize with Play Commerce" data-action="Click" data-label="Learn more about monetization" >Learn more about monetization</a> </p> </div> <div class="tab-container-image"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/JLyPr8oyAWfc9xLou0xaoIrToGqnfI93gMrlqL6v1AmpN61j0IVzW9ZWz5J4ucPMuEtY5Urm8bXEmIdZVNJhPqb2XkHTvlLCXVAp3NUJ7dD2rMhPhA8=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/JLyPr8oyAWfc9xLou0xaoIrToGqnfI93gMrlqL6v1AmpN61j0IVzW9ZWz5J4ucPMuEtY5Urm8bXEmIdZVNJhPqb2XkHTvlLCXVAp3NUJ7dD2rMhPhA8=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/JLyPr8oyAWfc9xLou0xaoIrToGqnfI93gMrlqL6v1AmpN61j0IVzW9ZWz5J4ucPMuEtY5Urm8bXEmIdZVNJhPqb2XkHTvlLCXVAp3NUJ7dD2rMhPhA8=s1000"> <img alt="monetize-with-play-commerce" src="https://lh3.googleusercontent.com/JLyPr8oyAWfc9xLou0xaoIrToGqnfI93gMrlqL6v1AmpN61j0IVzW9ZWz5J4ucPMuEtY5Urm8bXEmIdZVNJhPqb2XkHTvlLCXVAp3NUJ7dD2rMhPhA8=s1000" height="391" width="512" loading="lazy" class="tab-container-upper-card-image"> </picture> </div> </div> <div class="glue-grid glue-mod-spacer-3-bottom tab-container-card"> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Program </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/YppizXgxQSCgnqw-xRVsmE9v4cAFyXQ4DDd1AWIcfkPb9DHx6U8OdFmtNoCUOLc2d2svREmhs5PEVJt_qXdciZJA_6GtXXMMzuuocIesQ2IHNWmqtO8=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/YppizXgxQSCgnqw-xRVsmE9v4cAFyXQ4DDd1AWIcfkPb9DHx6U8OdFmtNoCUOLc2d2svREmhs5PEVJt_qXdciZJA_6GtXXMMzuuocIesQ2IHNWmqtO8=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/YppizXgxQSCgnqw-xRVsmE9v4cAFyXQ4DDd1AWIcfkPb9DHx6U8OdFmtNoCUOLc2d2svREmhs5PEVJt_qXdciZJA_6GtXXMMzuuocIesQ2IHNWmqtO8=s1000"> <img alt="Grow with Google Play pass" src="https://lh3.googleusercontent.com/YppizXgxQSCgnqw-xRVsmE9v4cAFyXQ4DDd1AWIcfkPb9DHx6U8OdFmtNoCUOLc2d2svREmhs5PEVJt_qXdciZJA_6GtXXMMzuuocIesQ2IHNWmqtO8=s1000" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Grow with Google Play pass </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="/console/about/programs/googleplaypass/" class="js-data-layer" data-category="Guidance for every goal - Monetize with Play Commerce" data-action="Learn more" data-label="Grow with Google Play pass" >Learn more</a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Console feature </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/hjQutwjCCaoqGx9wILb2yOXD7qAMbmboHQLfL-0DhMBSTO058pMgX4IMceJRFfNwMje92GN7WO66oWLmRCKPvaOJlpDDA6xwOiVs8nvqVMBpr-Gi1Hc=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/hjQutwjCCaoqGx9wILb2yOXD7qAMbmboHQLfL-0DhMBSTO058pMgX4IMceJRFfNwMje92GN7WO66oWLmRCKPvaOJlpDDA6xwOiVs8nvqVMBpr-Gi1Hc=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/hjQutwjCCaoqGx9wILb2yOXD7qAMbmboHQLfL-0DhMBSTO058pMgX4IMceJRFfNwMje92GN7WO66oWLmRCKPvaOJlpDDA6xwOiVs8nvqVMBpr-Gi1Hc=s1000"> <img alt="Sell products in-app" src="https://lh3.googleusercontent.com/hjQutwjCCaoqGx9wILb2yOXD7qAMbmboHQLfL-0DhMBSTO058pMgX4IMceJRFfNwMje92GN7WO66oWLmRCKPvaOJlpDDA6xwOiVs8nvqVMBpr-Gi1Hc=s1000" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Sell products in-app </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="/console/about/in-appproductssetup/" class="js-data-layer" data-category="Guidance for every goal - Monetize with Play Commerce" data-action="Learn more" data-label="Sell products in-app" >Learn more</a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Console feature </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/LWjcn9xU0EiNa4gQZuCxQQ5gpaTgOSiXyJclV4Ba7e90ZCM3uEt8oU8jK9l1QR-qTqkQVd36iiwpW3kyu3j9Saq3FHLiy_hAkDObv4NEghT6zjVaBDk=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/LWjcn9xU0EiNa4gQZuCxQQ5gpaTgOSiXyJclV4Ba7e90ZCM3uEt8oU8jK9l1QR-qTqkQVd36iiwpW3kyu3j9Saq3FHLiy_hAkDObv4NEghT6zjVaBDk=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/LWjcn9xU0EiNa4gQZuCxQQ5gpaTgOSiXyJclV4Ba7e90ZCM3uEt8oU8jK9l1QR-qTqkQVd36iiwpW3kyu3j9Saq3FHLiy_hAkDObv4NEghT6zjVaBDk=s1000"> <img alt="Set up subscriptions" src="https://lh3.googleusercontent.com/LWjcn9xU0EiNa4gQZuCxQQ5gpaTgOSiXyJclV4Ba7e90ZCM3uEt8oU8jK9l1QR-qTqkQVd36iiwpW3kyu3j9Saq3FHLiy_hAkDObv4NEghT6zjVaBDk=s1000" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Set up subscriptions </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="/console/about/subscriptionsetup/" class="js-data-layer" data-category="Guidance for every goal - Monetize with Play Commerce" data-action="Learn more" data-label="Set up subscriptions" >Learn more</a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Case study </p> <div class="modal-trigger-wrapper"> <button class="modal-trigger modal-trigger-homepage" role="button" modal-src="BYzv9k31s8o?autoplay=1" aria-label="Play video"> <div class="modal-trigger-spacer modal-trigger-homepage-spacer glue-mod-spacer-2-bottom"> <picture> <source type="image/webp" srcset="https://lh3.googleusercontent.com/AZL7TJ3f-dIHqsVRRnzEzmZH3Xjnic9FKjkqg1IPYITt7g4RGGKPd5OF_Lh7k1-zmHWLS8hGVzlycN0o5zpKYQeuW_gaO8DCNWTHONG28rlokg3ISQ=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/AZL7TJ3f-dIHqsVRRnzEzmZH3Xjnic9FKjkqg1IPYITt7g4RGGKPd5OF_Lh7k1-zmHWLS8hGVzlycN0o5zpKYQeuW_gaO8DCNWTHONG28rlokg3ISQ=s1000"> <img alt="Beelinguapp finds success with subscriptions" src="https://lh3.googleusercontent.com/AZL7TJ3f-dIHqsVRRnzEzmZH3Xjnic9FKjkqg1IPYITt7g4RGGKPd5OF_Lh7k1-zmHWLS8hGVzlycN0o5zpKYQeuW_gaO8DCNWTHONG28rlokg3ISQ=s1000" height="341" width="512" loading="lazy"> </picture> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" viewBox="7 7 70 70"> <use xlink:href="/console/about/static/imgs/console-icons.svg#youtube-icon-white"></use> </svg> </div> </button> </div> <div class="tab-container-image-text-top-left-video tab-container-image-text-top-left-video-card"> <div class="tab-container-card-title"> Beelinguapp finds success with subscriptions </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="modal-trigger-wrapper"> <a class="modal-trigger-cta js-data-layer" modal-src="BYzv9k31s8o?autoplay=1" data-category="Guidance for every goal - Monetize with Play Commerce" data-action="Watch video" data-label="Beelinguapp finds success with subscriptions"> Watch video </a> </div> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4"> <div class="glue-card__inner tab-container-image-text"> <p class="tab-container-image-text-top-left glue-headline--headline-7"> Help center </p> <div class="modal-trigger-wrapper"> <div class="glue-card__inner"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/Wa73ievCLyGnoioI9KGoPpr4iyT8CiLfzqU5VGSDR9yitpD6dkonXAI8qo0Lz1wMLO2DvGnlJpGCaqZS64NgZYGSGkcqNiWKEUTTkZnwuOpvI1GaM0Q=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/Wa73ievCLyGnoioI9KGoPpr4iyT8CiLfzqU5VGSDR9yitpD6dkonXAI8qo0Lz1wMLO2DvGnlJpGCaqZS64NgZYGSGkcqNiWKEUTTkZnwuOpvI1GaM0Q=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/Wa73ievCLyGnoioI9KGoPpr4iyT8CiLfzqU5VGSDR9yitpD6dkonXAI8qo0Lz1wMLO2DvGnlJpGCaqZS64NgZYGSGkcqNiWKEUTTkZnwuOpvI1GaM0Q=s1000"> <img alt="Tax and compliance support" src="https://lh3.googleusercontent.com/Wa73ievCLyGnoioI9KGoPpr4iyT8CiLfzqU5VGSDR9yitpD6dkonXAI8qo0Lz1wMLO2DvGnlJpGCaqZS64NgZYGSGkcqNiWKEUTTkZnwuOpvI1GaM0Q=s1000" height="341" width="512" loading="lazy" class="tab-container-inner-card-image"> </picture> </div> </div> <div class="tab-container-image-text-top-left-video"> <div class="tab-container-card-title"> Tax and compliance support </div> <div class="tab-container-link-text glue-mod-spacer-1-top glue-mod-spacer-2-bottom"> <div class="glue-mod-spacer-2-bottom"> <a href="https://support.google.com/googleplay/android-developer/answer/10463498?hl=en" class="js-data-layer" data-category="Guidance for every goal - Monetize with Play Commerce" data-action="Learn more" data-label="Tax and compliance support" target="_blank" rel="noreferrer noopener" >Learn more</a> </div> </div> </div> </div> </div> </div> </div> <div id="improving-app-quality"> <div class="tab-container"> <div class="tab-container-label"> <p class="tab-container-content"> Building a high-quality app or game can drive its success on Google Play. Increase your app’s reach by implementing these key improvements. </p> <p class="tab-container-content-link-text"> <a href="/console/about/guides/build-a-high-quality-app-or-game/" class="js-data-layer" data-category="Guidance for every goal - Improving app quality" data-action="Click" data-label="Learn more about quality" >Learn more about quality</a> </p> </div> <div class="tab-container-image"> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/PPPojTPEk4p9A5F9eToeFkHTH6oSkYBbFO197Jod9AOFDu8K4iYZFgn9GP1wWGMhRmMcBzuB2UODuWOMPvnqXz-RgsRuw2Egh-k7Fe73rrAf4iNCiEu5=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/PPPojTPEk4p9A5F9eToeFkHTH6oSkYBbFO197Jod9AOFDu8K4iYZFgn9GP1wWGMhRmMcBzuB2UODuWOMPvnqXz-RgsRuw2Egh-k7Fe73rrAf4iNCiEu5=s1000-rw"> <source type="image/jpg" 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class="programs-container-heading glue-grid__col glue-grid__col--span-12 heading-linkable" >Programs and initiatives <div class="heading-link-container"> <a class="heading-link" href="#programs-and-initiatives" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h2> <div class="programs-container-card-box glue-mod-spacer-2-top"> <h3 class="programs-container-card-box-left"> Supporting developers of all sizes, stages of growth and business models. </h3> <div class="programs-container-card-box-right"> <a href="/console/about/programs/" class="js-data-layer" data-category="Programs and Initiatives" data-action="Click" data-label="View all programs" >View all programs</a> </div> </div> <div class="glue-grid glue-mod-spacer-4-top programs-container-card-spacing-1 programs-container-card-container"> <div class="glue-grid__col glue-grid__col--span-4 programs-container-card-container-first-row-card-container"> <div class="glue-card__inner"> <a href="/console/about/programs/googleplaypoints/" class="js-data-layer" data-category="Programs and Initiatives" data-action="Click" data-label="Google Play Points" > <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/ckCRljnCSMwWeYg4sZN3k6-svzYWryJYclIhLjfJcrppnhNEZSsvvucr_rf43d6hswt_L01lGZXd47KTOJdJ7I7a_rRm0_bPkfe0mx3DZpzicDpYMPQ=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/ckCRljnCSMwWeYg4sZN3k6-svzYWryJYclIhLjfJcrppnhNEZSsvvucr_rf43d6hswt_L01lGZXd47KTOJdJ7I7a_rRm0_bPkfe0mx3DZpzicDpYMPQ=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/ckCRljnCSMwWeYg4sZN3k6-svzYWryJYclIhLjfJcrppnhNEZSsvvucr_rf43d6hswt_L01lGZXd47KTOJdJ7I7a_rRm0_bPkfe0mx3DZpzicDpYMPQ=s1000"> <img alt="Google Play Points" src="https://lh3.googleusercontent.com/ckCRljnCSMwWeYg4sZN3k6-svzYWryJYclIhLjfJcrppnhNEZSsvvucr_rf43d6hswt_L01lGZXd47KTOJdJ7I7a_rRm0_bPkfe0mx3DZpzicDpYMPQ=s1000" height="260" width="390" loading="lazy" class="programs-container-card-image"> </picture> </a> <div class="glue-card__content glue-mod-spacer-3-top"> <p class="programs-container-upper-card-title"> Google Play Points </p> <p class="programs-container-upper-card-discription"> Connect with highly engaged users and earn incremental revenue.</p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4 programs-container-card-container-first-row-card-container"> <div class="glue-card__inner"> <a href="/console/about/programs/googleplaypass/" class="js-data-layer" data-category="Programs and Initiatives" data-action="Click" data-label="Google Play Pass" > <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/6oZ6PBJxofGMxN0wvnvmFZ_sQQYC5lwViv6Gi3PPQJOvb_b053BJmD0pt5_DzQnOMSPjT4n08Gh_0-5Shx3hHJ7KxgtrFOwd3uncVNwfKKnf0_d9tzIC=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/6oZ6PBJxofGMxN0wvnvmFZ_sQQYC5lwViv6Gi3PPQJOvb_b053BJmD0pt5_DzQnOMSPjT4n08Gh_0-5Shx3hHJ7KxgtrFOwd3uncVNwfKKnf0_d9tzIC=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/6oZ6PBJxofGMxN0wvnvmFZ_sQQYC5lwViv6Gi3PPQJOvb_b053BJmD0pt5_DzQnOMSPjT4n08Gh_0-5Shx3hHJ7KxgtrFOwd3uncVNwfKKnf0_d9tzIC=s1000"> <img alt="Google Play Pass" src="https://lh3.googleusercontent.com/6oZ6PBJxofGMxN0wvnvmFZ_sQQYC5lwViv6Gi3PPQJOvb_b053BJmD0pt5_DzQnOMSPjT4n08Gh_0-5Shx3hHJ7KxgtrFOwd3uncVNwfKKnf0_d9tzIC=s1000" height="260" width="390" loading="lazy" class="programs-container-card-image"> </picture> </a> <div class="glue-card__content glue-mod-spacer-3-top"> <p class="programs-container-upper-card-title"> Google Play Pass </p> <p class="programs-container-upper-card-discription"> Get discovered and earn recurring revenue from Play Pass users.</p> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-4 programs-container-card-container-first-row-card-container"> <div class="glue-card__inner"> <a href="/console/about/programs/indiegames/" class="js-data-layer" data-category="Programs and Initiatives" data-action="Click" data-label="Indie Games" > <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/LCBCRVEWLmZQNhveH4X7-VQjwMuQkl_kKWDZVr7uWJfjgK0pM3nXryfbnaiHTKvw7ifrFSOS95xOs1Wa0qkBvtBgIwkIFlfcb2HczqqzOLDWhALzAAw=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/LCBCRVEWLmZQNhveH4X7-VQjwMuQkl_kKWDZVr7uWJfjgK0pM3nXryfbnaiHTKvw7ifrFSOS95xOs1Wa0qkBvtBgIwkIFlfcb2HczqqzOLDWhALzAAw=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/LCBCRVEWLmZQNhveH4X7-VQjwMuQkl_kKWDZVr7uWJfjgK0pM3nXryfbnaiHTKvw7ifrFSOS95xOs1Wa0qkBvtBgIwkIFlfcb2HczqqzOLDWhALzAAw=s1000"> <img alt="Indie Games" src="https://lh3.googleusercontent.com/LCBCRVEWLmZQNhveH4X7-VQjwMuQkl_kKWDZVr7uWJfjgK0pM3nXryfbnaiHTKvw7ifrFSOS95xOs1Wa0qkBvtBgIwkIFlfcb2HczqqzOLDWhALzAAw=s1000" height="260" width="390" loading="lazy" class="programs-container-card-image"> </picture> </a> <div class="glue-card__content glue-mod-spacer-3-top"> <p class="programs-container-upper-card-title"> Indie Games </p> <p class="programs-container-upper-card-discription"> Access resources designed specifically for indie game developers.</p> </div> </div> </div> </div> <div class="glue-grid glue-mod-spacer-6-top programs-container-card-spacing-2"> <div class="glue-grid__col glue-grid__col--span-6"> <div class="glue-card__inner"> <div class="glue-card__content"> <p class="programs-container-title">Google Play Academy </p> <p class="programs-container-discription"> Online training for new and seasoned app and game developers. </p> </div> <p class="glue-grid__col glue-grid__col--span-2 glue-mod-spacer-3-bottom programs-container-discription-link-text"> <a href="https://playacademy.withgoogle.com/" class="js-data-layer" data-category="Google Play Academy" data-action="Click" data-label="Find courses" target="_blank" rel="noreferrer noopener" >Find courses</a> </p> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/Xlh9frODM_2JEfu27asdJPfAwBq6vE4S0Uubo_sLeOO3Pn3av1Tex1u8HT8PL3OAaCvH7bLITtj667bbwoWxVaUuyHB0C54wURRGbTjKuU1plziFUj4=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/Xlh9frODM_2JEfu27asdJPfAwBq6vE4S0Uubo_sLeOO3Pn3av1Tex1u8HT8PL3OAaCvH7bLITtj667bbwoWxVaUuyHB0C54wURRGbTjKuU1plziFUj4=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/Xlh9frODM_2JEfu27asdJPfAwBq6vE4S0Uubo_sLeOO3Pn3av1Tex1u8HT8PL3OAaCvH7bLITtj667bbwoWxVaUuyHB0C54wURRGbTjKuU1plziFUj4=s1000"> <img alt="Google Play Academy" src="https://lh3.googleusercontent.com/Xlh9frODM_2JEfu27asdJPfAwBq6vE4S0Uubo_sLeOO3Pn3av1Tex1u8HT8PL3OAaCvH7bLITtj667bbwoWxVaUuyHB0C54wURRGbTjKuU1plziFUj4=s1000" height="287" width="512" loading="lazy" class="programs-container-card-image"> </picture> </div> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="glue-card__inner"> <div class="glue-card__content"> <p class="programs-container-title">Case studies </p> <p class="programs-container-discription"> See stories of real businesses thriving on Google Play. </p> </div> <p class="glue-grid__col glue-grid__col--span-2 glue-mod-spacer-3-bottom programs-container-discription-link-text"> <a href="/console/about/communityspotlight/" class="js-data-layer" data-category="Case Studies" data-action="Click" data-label="View all" >View all</a> </p> <picture class="glue-card__asset"> <source media="(max-width:600px)" type="image/webp" srcset="https://lh3.googleusercontent.com/RA5P7NhEgxmL1CIvEFktpjff6EyNkE793Zv9cdFhVkPBqEyoKFoDM-g1QHITZa7S89wTVTMGnrqzXy5hnFf0_5lXbfUtT-iSBZSyT5MKgvUqfjHykkw=s1000-w600-rw"> <source type="image/webp" srcset="https://lh3.googleusercontent.com/RA5P7NhEgxmL1CIvEFktpjff6EyNkE793Zv9cdFhVkPBqEyoKFoDM-g1QHITZa7S89wTVTMGnrqzXy5hnFf0_5lXbfUtT-iSBZSyT5MKgvUqfjHykkw=s1000-rw"> <source type="image/jpg" srcset="https://lh3.googleusercontent.com/RA5P7NhEgxmL1CIvEFktpjff6EyNkE793Zv9cdFhVkPBqEyoKFoDM-g1QHITZa7S89wTVTMGnrqzXy5hnFf0_5lXbfUtT-iSBZSyT5MKgvUqfjHykkw=s1000"> <img alt="Case studies" src="https://lh3.googleusercontent.com/RA5P7NhEgxmL1CIvEFktpjff6EyNkE793Zv9cdFhVkPBqEyoKFoDM-g1QHITZa7S89wTVTMGnrqzXy5hnFf0_5lXbfUtT-iSBZSyT5MKgvUqfjHykkw=s1000" height="287" width="512" loading="lazy" class="programs-container-card-image"> </picture> </div> </div> </div> </div> </div> <section class="glue-page quick-links help-center"> <h3 id="get-support-in-the-help-center" class="glue-headline glue-headline--headline-3 quick-links-headline heading-linkable" >Get support in the Help Center <div class="heading-link-container"> <a class="heading-link" href="#get-support-in-the-help-center" aria-label="Copy link to this section" data-tooltip-text="Copy link to this section" data-toast-text="Copied to clipboard"> <svg xmlns="http://www.w3.org/2000/svg" role="presentation" aria-hidden="true" height="24" width="24" viewBox="0 0 24 24" > <use xlink:href="/console/about/static/imgs/console-icons.svg#mi-linkable"></use> </svg> </a> </div> </h3> <div class="glue-grid quick-links-grid"> <div class="glue-grid__col glue-grid__col--span-4"> <a class="glue-card js-data-layer" href="https://support.google.com/googleplay/android-developer?sjid=1986974963911544682-NA#topic=3450769" target="_blank" rel="noreferrer noopener" data-category="Get support in Help Center" data-action="Click" 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