<?xml version="1.0" encoding="utf-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Google Analytics products</title><link>https://blog.google/products/marketingplatform/analytics/</link><description>Google Analytics products</description><atom:link href="https://blog.google/products/marketingplatform/analytics/rss/" rel="self"></atom:link><language>en-us</language><lastBuildDate>Wed, 26 Jun 2024 15:00:00 +0000</lastBuildDate><image><url>https://blog.google/products/marketingplatform/analytics/static/blogv2/images/google.png</url><title>Google Analytics products</title><link>https://blog.google/products/marketingplatform/analytics/</link></image><item><title>Four ways Google Analytics delivers actionable insights for your business</title><link>https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-Analytics-4-Blog-Post-He.max-600x600.format-webp_0hPKClj.webp" width="540"></media:content><media:description>Laptop with Google Analytics logo in the middle and illustrations depicting privacy through a lock symbol, bar line and pie charts.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-Analytics-4-Blog-Post-He.max-600x600.format-webp_0hPKClj.webp"&gt;New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.</description><pubDate>Wed, 26 Jun 2024 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/</guid><category>Google Ads</category><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Four ways Google Analytics delivers actionable insights for your business</title><description>New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Steve Ganem</name><title>Director, Product Management, Google Analytics</title><department></department><company></company></author></item><item><title>Evolving Google Analytics for more insightful measurement</title><link>https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-analytics-ARTWORK_1.max-600x600.format-webp.webp" width="540"></media:content><media:description>Image of a computer screen with five icons representing a line chart with a dollar sign, a pie chart, an ad for a mug, a bar chart and a blue shield.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-analytics-ARTWORK_1.max-600x600.format-webp.webp"&gt;New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.</description><pubDate>Thu, 21 Mar 2024 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/</guid><category>Google Ads</category><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Evolving Google Analytics for more insightful measurement</title><description>New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kamal Janardhan</name><title>Senior Director of Product Management, Measurement</title><department></department><company></company></author></item><item><title>What’s next for Analytics 360</title><link>https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02971639_Google_GA_Blog_assets.max-600x600.format-webp.webp" width="540"></media:content><media:description>image with a tablet with Analytics 360 logo connected with lines to circles containing icons of video playing, shopping cart, ad, shield with lock, light bulb and gear wheel.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02971639_Google_GA_Blog_assets.max-600x600.format-webp.webp"&gt;Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.</description><pubDate>Thu, 19 Oct 2023 15:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>What’s next for Analytics 360</title><description>Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.</description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Steve Ganem</name><title>Director, Product Management, Google Analytics</title><department></department><company></company></author></item><item><title>Turn insights into ROI with Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_.max-600x600.format-webp_g1XeIs8.webp" width="540"></media:content><media:description>Image of a laptop with the Google Analytics logo and lines connecting a green money symbol and a yellow light bulb symbol.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_.max-600x600.format-webp_g1XeIs8.webp"&gt;Introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.</description><pubDate>Thu, 27 Oct 2022 18:50:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Turn insights into ROI with Google Analytics</title><description>Introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Russell Ketchum</name><title>Director, Product Management, Google Analytics</title><department></department><company></company></author></item><item><title>Prepare for the future with Google Analytics 4</title><link>https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/new_test.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/new_test.max-600x600.format-webp.webp"&gt;Universal Analytics is sunsetting next year. Prepare now by moving over to the next generation Analytics solution, Google Analytics 4.</description><pubDate>Wed, 16 Mar 2022 12:50:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Prepare for the future with Google Analytics 4</title><description>Universal Analytics is sunsetting next year. Prepare now by moving over to the next generation Analytics solution, Google Analytics 4.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Russell Ketchum</name><title>Director, Product Management, Google Analytics</title><department></department><company></company></author></item><item><title>Future-proof your measurement with the new Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/future-proof-your-measurement-new-google-analytics/</link><description></description><pubDate>Thu, 14 Oct 2021 16:42:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/future-proof-your-measurement-new-google-analytics/</guid><category>Google Marketing Platform</category><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Future-proof your measurement with the new Google Analytics</title><description></description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/future-proof-your-measurement-new-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Tal Ackerman</name><title>Product Marketing Manager, Google Analytics</title><department></department><company></company></author></item><item><title>Meet your marketing objectives with the new Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/meet-marketing-objectives-with-new-google-analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02660959_Google_GA4_Blog_Asset.max-600x600.format-webp_6pujVUE.webp" width="540"></media:content><media:description>Female with black hair, yellow shirt, grey pants looks over the customer purchasing journey.</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02660959_Google_GA4_Blog_Asset.max-600x600.format-webp_6pujVUE.webp"&gt;Build the measurement foundation your business needs for the future. Use the new Google Analytics as your primary solution going forward.</description><pubDate>Tue, 05 Oct 2021 19:16:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/meet-marketing-objectives-with-new-google-analytics/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Meet your marketing objectives with the new Google Analytics</title><description>Build the measurement foundation your business needs for the future. Use the new Google Analytics as your primary solution going forward.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/meet-marketing-objectives-with-new-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Russell Ketchum</name><title>Director, Product Management, Google Analytics</title><department></department><company></company></author></item><item><title>Get privacy-safe customer insights with Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/get-privacy-safe-customer-insights-google-analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02637722_Google_GA_GML_Recap_B.max-600x600.format-webp.webp" width="540"></media:content><media:description>Hero asset: Laptop screen with privacy shield, Google Analytics logo</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02637722_Google_GA_GML_Recap_B.max-600x600.format-webp.webp"&gt;Privacy-safe insights about the customer journey, and other new capabilities coming to Google Analytics.</description><pubDate>Thu, 10 Jun 2021 09:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/get-privacy-safe-customer-insights-google-analytics/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Get privacy-safe customer insights with Google Analytics</title><description>Privacy-safe insights about the customer journey, and other new capabilities coming to Google Analytics.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/get-privacy-safe-customer-insights-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Russell Ketchum</name><title>Director, Product Management, Google Analytics</title><department></department><company></company></author></item><item><title>A nonprofit finds volunteers with the new Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/412-food-rescue-cuts-reporting-time-new-google-analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02611045_Google_GMP_Google_Ana.max-600x600.format-webp.webp" width="540"></media:content><media:description>Nonprofit volunteer delivering food by bike</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02611045_Google_GMP_Google_Ana.max-600x600.format-webp.webp"&gt;Nonprofit 412 Food Rescue used the new Google Analytics to cut reporting time in half and increase volunteer sign-ups.</description><pubDate>Wed, 24 Mar 2021 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/412-food-rescue-cuts-reporting-time-new-google-analytics/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>A nonprofit finds volunteers with the new Google Analytics</title><description>Nonprofit 412 Food Rescue used the new Google Analytics to cut reporting time in half and increase volunteer sign-ups.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/412-food-rescue-cuts-reporting-time-new-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Tal Ackerman</name><title>Product Marketing Manager, Google Analytics</title><department></department><company></company></author></item><item><title>Access Google Surveys and Google Analytics 4 data in Data Studio</title><link>https://blog.google/products/marketingplatform/analytics/access-google-surveys-and-google-analytics-4-data-data-studio/</link><description>Data studio makes it easy to access all of your business data &amp; data sets Recently launched Google Surveys and Google Analytics App + Web We also launched 30+ template…</description><pubDate>Tue, 27 Oct 2020 17:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/access-google-surveys-and-google-analytics-4-data-data-studio/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Access Google Surveys and Google Analytics 4 data in Data Studio</title><description>Data studio makes it easy to access all of your business data &amp; data sets Recently launched Google Surveys and Google Analytics App + Web We also launched 30+ templates to the template gallery to help you get started.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/access-google-surveys-and-google-analytics-4-data-data-studio/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Mary Pishny</name><title>Product Manager, Data Studio</title><department></department><company></company></author></item><item><title>Introducing the new Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/new_google_analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02584187-Google-GMP-Future-of-.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02584187-Google-GMP-Future-of-.max-600x600.format-webp.webp"&gt;The new Google Analytics will give you the essential insights you need to be ready for what’s next.</description><pubDate>Wed, 14 Oct 2020 12:54:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/new_google_analytics/</guid><category>Google Ads</category><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Introducing the new Google Analytics</title><description>The new Google Analytics will give you the essential insights you need to be ready for what’s next.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/new_google_analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Vidhya Srinivasan</name><title>VP/GM Buying, Analytics and Measurement, Google Ads</title><department></department><company></company></author></item><item><title>Take control of how data is used in Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/take-control-how-data-used-google-analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02557942-Google-GMP-Control-_-.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02557942-Google-GMP-Control-_-.max-600x600.format-webp.webp"&gt;To help businesses manage their compliance needs, Analytics offers a variety of tools for businesses to control how their data is collected, used for ads personalization…</description><pubDate>Fri, 31 Jul 2020 09:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/take-control-how-data-used-google-analytics/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Take control of how data is used in Google Analytics</title><description>To help businesses manage their compliance needs, Analytics offers a variety of tools for businesses to control how their data is collected, used for ads personalization, and removed from their account.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/take-control-how-data-used-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Dan Stone</name><title>Senior Product Manager, Google Analytics</title><department></department><company></company></author></item><item><title>New predictive capabilities in Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02553496_Google_GMP_Predictive.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02553496_Google_GMP_Predictive.max-600x600.format-webp.webp"&gt;Introducing predictive capabilities in the App + Web property in Google Analytics. Use predictive metrics to build audiences you can later reach in Google Ads or to do f…</description><pubDate>Fri, 10 Jul 2020 09:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>New predictive capabilities in Google Analytics</title><description>Introducing predictive capabilities in the App + Web property in Google Analytics. Use predictive metrics to build audiences you can later reach in Google Ads or to do further analysis in the Analysis module.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/new-predictive-capabilities-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Steve Ganem</name><title>Senior Product Manager, Google Analytics</title><department></department><company></company></author></item><item><title>Get insights and take action on changing customer behavior</title><link>https://blog.google/products/marketingplatform/analytics/get-insights-and-take-action-on-changing-customer-behavior/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02551462_Google_GMP_Ads_Produc.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02551462_Google_GMP_Ads_Produc.max-600x600.format-webp.webp"&gt;With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to update your marketing strategy.</description><pubDate>Wed, 29 Apr 2020 09:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/get-insights-and-take-action-on-changing-customer-behavior/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Get insights and take action on changing customer behavior</title><description>With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to update your marketing strategy.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/get-insights-and-take-action-on-changing-customer-behavior/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kishore Kanakamedala</name><title>Director of Product Management, Analytics, Insights and Measurement</title><department></department><company></company></author></item><item><title>A new Optimize feature to keep your website updated through COVID-19</title><link>https://blog.google/products/marketingplatform/analytics/new-optimize-feature-to-keep-your-website-updated-through-covid-19/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02547726_Google_Optimize_for_C.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02547726_Google_Optimize_for_C.max-600x600.format-webp.webp"&gt;Keep your website updated through COVID-19 with a new Optimize feature. Use our template to quickly post a banner message to your customers on your website.</description><pubDate>Mon, 20 Apr 2020 09:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/new-optimize-feature-to-keep-your-website-updated-through-covid-19/</guid><category>COVID-19</category><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>A new Optimize feature to keep your website updated through COVID-19</title><description>Keep your website updated through COVID-19 with a new Optimize feature. Use our template to quickly post a banner message to your customers on your website.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/new-optimize-feature-to-keep-your-website-updated-through-covid-19/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Pawel Matkowski</name><title>Product Manager, Google Optimize</title><department></department><company></company></author></item><item><title>New Enterprise IT Controls for Data Studio</title><link>https://blog.google/products/marketingplatform/analytics/new-enterprise-it-controls-data-studio/</link><description>As people use Data Studio throughout their organizations, IT administrators have asked to manage how Data Studio can be used. 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Today, we’re launching three free enterprise features providing IT administrators new visibility and control over Data Studio in their organization.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/new-enterprise-it-controls-data-studio/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Graham Kaplan</name><title>Product Manager, Data Studio</title><department></department><company></company></author></item><item><title>Do more with Data Studio Community Visualizations</title><link>https://blog.google/products/marketingplatform/analytics/do-more-data-studio-community-visualizations/</link><description>Data Studio Community Visualizations, currently in beta, allow you to create and integrate custom JavaScript components into your dashboards. 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You can use Community Visualizations to expand your chart selection, customize your report styling, or create custom components that perform advanced analysis or even in-browser machine learning.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/do-more-data-studio-community-visualizations/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Yulan Lin</name><title>Developer Advocate, Data Studio</title><department></department><company></company></author></item><item><title>“Up and to the right” with Data Studio</title><link>https://blog.google/products/marketingplatform/analytics/up-and-to-the-right-with-data-studio/</link><description>Millions of people from global enterprises, small businesses, governments and educational institutions are choosing Data Studio to make data-driven decisions. Over the l…</description><pubDate>Wed, 15 Jan 2020 17:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/up-and-to-the-right-with-data-studio/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>“Up and to the right” with Data Studio</title><description>Millions of people from global enterprises, small businesses, governments and educational institutions are choosing Data Studio to make data-driven decisions. Over the last year, people used Data Studio to monitor ad performance, track brand performance, visualize student progress, and build machine learning models.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/up-and-to-the-right-with-data-studio/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Nick Mihailovski</name><title>Product Manager, Data Studio</title><department></department><company></company></author></item><item><title>What’s new in App + Web properties</title><link>https://blog.google/products/marketingplatform/analytics/whats-new-in-app-web-properties/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/132-gmp-analysis-intelligence-h.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/132-gmp-analysis-intelligence-h.max-600x600.format-webp.webp"&gt;This July we announced a new property type in Google Analytics that helps you measure across both your app and website in one place. The new App + Web property helps you…</description><pubDate>Tue, 10 Dec 2019 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/whats-new-in-app-web-properties/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>What’s new in App + Web properties</title><description></description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/whats-new-in-app-web-properties/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Russell Ketchum</name><title>Director, Product Management, Google Analytics</title><department></department><company></company></author></item><item><title>Deliver consistent site experiences with Google Optimize</title><link>https://blog.google/products/marketingplatform/analytics/deliver-consistent-site-experiences-google-optimize/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/133-GMP-Edit-Page-header-image-.max-600x600.format-webp.webp" width="540"></media:content><media:description>Article's hero media</media:description><description>&lt;img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/133-GMP-Edit-Page-header-image-.max-600x600.format-webp.webp"&gt;Google Optimize can now understand when a customer has returned to a site they visited before and deliver a consistent site experience. Let’s see how this works.</description><pubDate>Thu, 21 Nov 2019 19:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/deliver-consistent-site-experiences-google-optimize/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Deliver consistent site experiences with Google Optimize</title><description>Google Optimize can now understand when a customer has returned to a site they visited before and deliver a consistent site experience. Let’s see how this works.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/deliver-consistent-site-experiences-google-optimize/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Praveen Krishnan</name><title>Senior Product Manager, Google Optimize</title><department></department><company></company></author></item></channel></rss>