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Javits Convention Center | NYC </b></p></div></div><div class="Header_navbar_bts_container__waUXL"><a data-testid="story-link" target="" class="" href="https://sponsorship.nrf.com/nrf-retails-big-show/exhibitor-sponsor-overview">EXHIBIT / SPONSORS</a><div class="Header_navbar_bts_divider__rzzn_"></div><a data-testid="story-link" target="" class="" href="/about/2025-event-recap">VIEW THE RECAP</a></div></div><div data-testid="nav-menu" class="NavMenu_navbar_dropdown__iISMY NavMenu_d_none__zM3_c" style="background-color:#ffffff"><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">ABOUT</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/about/2025-event-recap" target="">2025 Event Recap</a><a href="/about/retails-big-show-overview" target="">Event Overview</a><a href="/about/who-attends" target="">Who Attends</a><a href="/about/2025-attendee-demographics" target="">2025 Attendee Demographics</a><a href="/sponsors" target="">2025 Sponsors</a><a href="/about/white-papers" target="">White Papers</a><a href="https://nrf25.fanomena.events/" target="_blank">2025 Virtual Conference Bag</a><a href="/about/nrf-sustainability" target="">NRF Sustainability</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">AGENDA</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/agenda" target="">Full Agenda</a><a href="/session-topics" target="">Session Topics</a><a href="https://nrfbigshow.nrf.com/speakers" target="">Speaker List</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">EXPO</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/expo/expo-overview" target="">Expo Overview</a><a href="https://nrfbigshow2025.smallworldlabs.com/exhibitors" target="_blank">2025 Exhibitors</a><a href="https://nrfbigshow.nrf.com/product-categories" target="">Product Categories</a><a href="/expo/innovators" target="">NRF 2025 Innovators Showcase</a><a href="/expo/startup-hub" target="">Startup Hub</a><a href="/expo/foodservice-innovation-zone" target="">Foodservice Innovation Zone</a><a href="/expo/exhibitor-big-ideas" target="">Exhibitor Big Ideas</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">CONNECT</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/connect/networking-programs" target="">Networking Programs</a><a href="/retail-voices" target="">Retail Voices by NRF</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">ADD-ON PROGRAMS</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="/retails-big-concert" target="">Retail's Big Concert</a><a href="/special-programs/vip-awards" target="">VIP Awards</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">EXHIBIT/SPONSOR</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="https://sponsorship.nrf.com/nrf-retails-big-show/exhibitsponsor-overview?_gl=1*4o6xmb*_ga*MTMyNDEyMTMzMi4xNzAzNzkyNTYx*_ga_39FVVE9CL0*MTcxNDI2MTQ0OC4xMDUuMS4xNzE0MjYzMDg4LjYwLjAuMA.." target="">Exhibit/Sponsor Opportunities</a><a href="https://bigshow26.mapyourshow.com/8_0/exhview/index.cfm" target="_blank">Expo Map 2026</a><a href="https://nrfbigshow2025.smallworldlabs.com/exhibitorhub" target="_blank">Exhibitor Hub</a></div></div><div class="NavMenu_navbar_dropdown_item__5of5p"><h5 class="">NRF FOUNDATION PROGRAMS</h5><div class="NavMenu_navbar_dropdown_links__SZozm "><a href="https://nrffoundation.org/honors" target="_blank">NRF Foundation Honors</a><a href="https://nrffoundation.org/campus/newyork" target="_blank">NRF Foundation Student Program</a></div></div></div></div></header><div class="TitleBanner_tittle_banner__4KxFb" style="padding-top:undefinedpx;padding-bottom:undefinedpx;margin-bottom:2rem;background-color:#56006c;background-image:url("https://a-us.storyblok.com/f/1019472/1600x760/864fd5b260/2025bigshow-header-bg.jpg");background-size:cover;background-repeat:no-repeat;background-position:center" data-testid="title-banner"><h1 data-testid="headline-shadow" class="on_dark">Startup Hub</h1></div><div class="SocialMedia_socialMedia__gGh6e SocialMedia_left__TXZ3U" data-testid="social-media"><div></div></div><div data-testid="block-50-50" id="block60d9a847-819a-444e-aba6-9a56f751428c" class="Block5050_block5050__OR7SR Block5050_vertial_top__YYivH" style="border-color:#f40000;padding-top:undefinedpx;padding-bottom:undefinedpx"><div class="Block5050_block5050_left__8EoYy" id="block_left_60d9a847-819a-444e-aba6-9a56f751428c"><div class="Block5050_block5050_text__7534p Block5050_alignContentLeft__wzqta"><div><h2 data-testid="headline-shadow" class="on_light_alt">Get in the game with the newest startups</h2></div><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><p>The Startup Hub is the place to meet the newest companies in retail and see their biggest, most impactful ideas. Make it here to learn about the latest technology and radical thinking that will matter most in the years to come.</p><p>This is where new technology is funded and scaled. Find your next great partner in the Startup Hub!<br/><br/></p></div></div><div class="Block5050_block5050_callToAction__uJ_km"><a data-testid="call-to-action" class="btn_secondary" href="https://events.nrf.com/annual2025/Public/EventMap.aspx?shMode=E&MapID=145&_gl=1*186lkic*_ga*NjQzMDg3OTczLjE3MTU2MjU0OTQ.*_ga_39FVVE9CL0*MTcxNzQ2NDIzOS42Ny4xLjE3MTc0NjU3ODkuNDIuMC4w">VIEW 2025 FLOORPLAN</a></div></div></div><div class="Block5050_block5050_right__KphLV" id="block_right_60d9a847-819a-444e-aba6-9a56f751428c"><div class="Block5050_block5050_html__69LyF"></div></div><style>#block_left_60d9a847-819a-444e-aba6-9a56f751428c img { border-color: #f40000; border-radius: undefinedpx; border-width: px; border-style: ; } #block_right_60d9a847-819a-444e-aba6-9a56f751428c img { border-color: ; border-radius: undefinedpx; border-width: 0px; border-style: solid; }</style></div><div style="margin-left:0;margin-top:0;margin-right:0;margin-bottom:45px;padding:0;height:0"></div><div style="text-align:center;padding-top:px;padding-bottom:px"><div data-testid="block-100" class="Block100_block100__yhiED" id="block6206be99-84aa-4530-a409-acb517e11ea0" style="border-color:#f40000"><style> #block6206be99-84aa-4530-a409-acb517e11ea0 img { border-color: #f40000; border-radius: px; border-width: px; } #block6206be99-84aa-4530-a409-acb517e11ea0 iframe { box-shadow: ; border-color: #f40000 !important; border-radius: px !important; border-width: px !important; } #block6206be99-84aa-4530-a409-acb517e11ea0 .btn_primary, #block6206be99-84aa-4530-a409-acb517e11ea0 .btn_secondary , #block6206be99-84aa-4530-a409-acb517e11ea0 .custom_button { align-self: center; } </style><div><div data-testid="rich-text" class="RichTextBloks_richTextBlocks__aa0VW"><h2>Startup Hub: Class of 2025</h2></div></div></div></div><div style="margin-left:0;margin-top:0;margin-right:0;margin-bottom:-60px;padding:0;height:0"></div><div data-testid="flex-participating-sponsors" class="layout_container FlexParticipatingSponsors_flex_sponsors_container__zcHsD " style="padding-top:px;padding-bottom:px"><div class="FlexParticipatingSponsors_flex_sponsors_title___CQRL FlexParticipatingSponsors_stabdardTitle__4mz4G"><h4 data-testid="headline-shadow" style="color:#000000;text-shadow:none">A — C</h4></div><style>.FlexParticipatingSponsors_flex_sponsors_list__f5B_4 img.special_size7b0205dd-ced6-46c5-9ae2-38bbd0956241 { height: 115px; width: 155px; }</style><div class="FlexParticipatingSponsors_flex_sponsors_list__f5B_4"><a href="https://agenticlabs.io/" target="_blank" rel="noreferrer" style="display:flex;padding:0px;margin:0px"><img data-testid="image-with-link" src="https://a-us.storyblok.com/f/1020544/400x76/5dce2073f7/2025nrf-agentic-labs-400x76.png" alt="blok._uid + "WWW"" class="special_size7b0205dd-ced6-46c5-9ae2-38bbd0956241"/></a><a href="https://www.aifalabs.com/" target="_blank" rel="noreferrer" style="display:flex;padding:0px;margin:0px"><img data-testid="image-with-link" src="https://a-us.storyblok.com/f/1020544/400x136/29cb3a83f5/2025nrf-aifa-labs-400x136.png" alt="blok._uid + "WWW"" class="special_size7b0205dd-ced6-46c5-9ae2-38bbd0956241"/></a><a href="https://www.meetalpha.it/" target="_blank" rel="noreferrer" style="display:flex;padding:0px;margin:0px"><img data-testid="image-with-link" src="https://a-us.storyblok.com/f/1020544/400x400/b4621db3de/2025nrf-alpha-400x400.png" alt="blok._uid + "WWW"" class="special_size7b0205dd-ced6-46c5-9ae2-38bbd0956241"/></a><a href="https://www.amniscient.com/" target="_blank" rel="noreferrer" style="display:flex;padding:0px;margin:0px"><img data-testid="image-with-link" src="https://a-us.storyblok.com/f/1020544/400x82/2a6d9178c2/2025nrf-amniscient-400x82.png" alt="blok._uid + "WWW"" class="special_size7b0205dd-ced6-46c5-9ae2-38bbd0956241"/></a><a href="https://www.amplitech.ai/" target="_blank" rel="noreferrer" style="display:flex;padding:0px;margin:0px"><img data-testid="image-with-link" 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