4月空调排产总量2429万台，同比增长11.8%-我的钢铁网

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#a52a2a;"><strong>4月排产总量达2429万台，同比增长11.8%，内销排产规模达1331万台，同比增长11.1%</strong></span>；出口排产规模突破千万级，达1098万台，同比增幅达12.7%。这组数据不仅印证了行业企业排产计划的战略成效，更折射出空调行业在季节性需求驱动与成本端压力下的动态平衡。数据背后，头部企业的战略部署与行业季节性特征形成共振，为全年产业发展奠定重要基调。</p> <p>从品牌的角度来看，头部品牌与腰部品牌的排产策略呈现差异化的特征：头部企业排产保持低速增长，而腰部品牌则处于高速扩张阶段。统计数据显示，4月部分腰部品牌排产增速可高达20%以上，个别新锐品牌增速甚至突破60%，显著高于行业平均水平。</p> <p><strong>加大4月排产备货，全力冲刺2025年销售目标</strong></p> <p>2025年开年，业内玩家纷纷对今年空调产业设定了较高的业绩目标，业绩高压之下，企业排产被提上了新高度。由于空调产业具有显著的季节性特征，销售旺季集中于夏季，这也导致了上半年的市场表现将成为全年销售成败的关键性因素。若企业未能在需求集中释放的关键窗口期完成排产布局，受限于季节性需求特征，下半年将难以实现销售业绩的显著增长。基于此，上半年排产计划的制定与执行将成为企业全年经营策略的核心环节，具有重要意义。</p> <p><img style="width: 600px; height: 325px;" src="https://img07.mysteelcdn.com/wz/uploaded/glinfo/2025/03/18/1424541.jpg" width="600" height="325" /></p> <p><strong>当前渠道蓄水空间充足，企业备货更有底气</strong></p> <p>从渠道端的角度来看，当前空调产业库存处于良性范围，渠道具备充足的蓄水空间，市场对产品的容纳能力较强。且对于渠道商而言，空调产品本身具备抗贬值的产品特性，消费终端对空调产品的迭代速度不敏感，因此渠道商也不会过于抗拒厂商压货行为。</p> <p><strong>原材料成本走势上扬，助推企业提前备货生产</strong></p> <p>从成本端的角度来看，当前<a href='https://youse.m.mysteel.com/tong/' target='_blank' style='color:#3861ab'>铜价</a>等空调原材料成本价格呈上升趋势，对于空调厂商而言，提前备货成为应对成本上涨的有效策略，通过增加原材料库存，能够在一定时期内锁定成本，避免因原材料价格持续攀升而导致生产成本过高。因此，提前备货生产不仅保证了企业自身的利润空间，也在客观上推动了整个空调行业排产量的增长。</p> <p>根据最新数据显示，2025年开年以来，LME<a href='https://youse.m.mysteel.com/tong/' target='_blank' style='color:#3861ab'>铜</a>价期货价格走势一路走高，2025年3月14日，LME铜价期货价格已经高达9732美元/吨。在现货市场层面，铜价、精铜杆、再生铜杆及A00<a href='https://m.mysteel.com/market/p-967-----0202-0--------1.html' target='_blank' style='color:#3861ab'>铝价</a>均呈现持续上扬态势。铜价一路上涨，而<a href='https://m.mysteel.com/market/p-967-----0202-0--------1.html' target='_blank' style='color:#3861ab'>铝</a>替代效应尚未形成有效规模等因素叠加下，空调产业链成本压力将进一步加剧。</p> <p><img style="width: 600px; height: 223.889px;" src="https://img04.mysteelcdn.com/wz/uploaded/glinfo/2025/03/18/1424552.jpg" width="600" height="224" /></p> <p><strong>国产空调竞争力不断提高，出口排产量持续上涨</strong></p> <p>在出口排产方面，4月出口排产1098万台，同比增长12.7%。我国空调产品在国际市场上持续保持强劲的竞争力，出口排产的高速增长便是有力佐证。全球经济的温和复苏，使得海外市场对于空调等家电产品的需求显著回升。尤其是新兴市场国家，随着其经济的快速发展以及居民生活水平的逐步提高，对于空调设备的购置需求呈现出爆发式增长。众多发展中国家城市化进程加速，新建住宅与商业建筑数量激增，带动了空调市场的大规模扩张。此外，我国空调企业在技术研发、产品创新以及生产制造等方面持续发力，不断提升产品品质与性能，在国际市场上树立了良好的品牌形象，进一步巩固和拓展了出口市场份额。</p> <p><img style="width: 600px; height: 301.111px;" src="https://img08.mysteelcdn.com/wz/uploaded/glinfo/2025/03/18/1424553.jpg" width="600" height="301" /></p> <p>2025年空调行业面临着诸多挑战与机遇，当前空调零售市场竞争异常激烈，价格战成为市场竞争的主要手段之一。根据奥维的统计数据显示，2025年1-2月，空调线上市场产品均价同比下滑2.86%，线下市场同比下滑2.49%，预计3月仍将有较大的产品价格调整。</p> <p>在零售端，当前消费者需求处于相对疲软的状态，对产品价格更加敏感；与此同时，在供给端，空调内销排产持续增长，企业备货充足。在供给充分，而需求不足的大背景下，25年空调价格走势将备受关注。企业需要密切关注市场动态，结合自身成本和销售目标，制定合理的价格策略。</p>  <br /> </div> </div> </article> <article class="content-block m-copyRight"> 资讯编辑：陈群 021-26096771 </br> 资讯监督：乐卫扬 021-26093827 </br> 资讯投诉：陈跃进 021-26093100 </br> </article> <article class="content-block m-copyRight h-statement"> <p 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