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style="font-size:22px;font-weight:300; border: 1px solid #bbb; padding: 8px 16px; display: inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Thursday, October 24, 2024  </span>  9:45 a.m.–10:30 a.m. PT</div><h1 style="padding-top:0;margin-top:0;">The Key to Crafting Thumb-Stopping Content</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = deferred; 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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/1/945-a.m.1030-a.m.-pt.html" data-title="9:45 a.m.–10:30 a.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/virtual-conference-october-2024/summit/agenda-at-a-glance/1/945-a.m.1030-a.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>In this session, Katie Gancarz of Hyatt Hotels Corporation will share how you can create thumb-stopping content across social media channels while leveraging data-driven insights, existing available content, and cultural insights and trends, no matter your budget size. This session will highlight how World of Hyatt’s social creates beautiful, engaging social media content across different channels and builds upon learnings with performance insights. </p> <p><strong>Takeaways include: </strong></p> <ul> <li>Tips for how to combine data-driven insights and cultural trends in the content planning stage</li> <li>Pointers on how to elevate available assets of any kind with free tools </li> <li>Best practices for creating eye-catching video content </li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="virtual-conference-october-2024/speakers/speaker/katherine-gancarz" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Katie%20Gancarz.690e8a95a2c92700fc4a6255b5a266b9.c0ac239c33b14ce09c9bbd8272fe604f.jpg" alt="Katie Gancarz" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Hyatt.8ef5c9aa00d108b7629236ffffbb5760.76ad473f8192bc259dce5a4a7e9bb336.jpg" alt="Hyatt Hotels Corporation"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="virtual-conference-october-2024/speakers/speaker/katherine-gancarz"><strong>Katie Gancarz</strong></a><br> <span>Senior Manager, Social Media </span><br> <strong>Hyatt Hotels Corporation</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="government-december-2024/">Government December 2024</a></li> <li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#ff96919990bf8c909c969e93929a9b969e8c8b8d9e8b9a98969a8c8c8a9292968bd19c9092"><span class="__cf_email__" data-cfemail="afc6c1c9c0efdcc0ccc6cec3c2cacbc6cedcdbddcedbcac8c6cadcdcdac2c2c6db81ccc0c2">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="virtual-conference-october-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="virtual-conference-october-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; 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