Factors Influencing the Continuance Usage of Online Mobile Payment Apps: A Case Study of WECHAT Users in China

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Continuance Usage of Online Mobile Payment Apps: A Case Study of WECHAT Users in China</title> <meta name="description" content="Factors Influencing the Continuance Usage of Online Mobile Payment Apps: A Case Study of WECHAT Users in China"> <meta name="keywords" content="diffusion of innovation (DOI), e-commerce, mobile payment, technology acceptance model (TAM), WECHAT"> <meta name="viewport" content="width=device-width, initial-scale=1, minimum-scale=1, maximum-scale=1, user-scalable=no"> <meta charset="utf-8"> <link href="https://cdn.waset.org/favicon.ico" type="image/x-icon" rel="shortcut icon"> <link href="https://cdn.waset.org/static/plugins/bootstrap-4.2.1/css/bootstrap.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/plugins/fontawesome/css/all.min.css" rel="stylesheet"> <link href="https://cdn.waset.org/static/css/site.css?v=150220211555" rel="stylesheet"> </head> <body> <header> <div class="container"> <nav class="navbar navbar-expand-lg navbar-light"> <a 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87404</div> </div> </div> </div> <div class="card publication-listing mt-3 mb-3"> <h5 class="card-header" style="font-size:.9rem">Factors Influencing the Continuance Usage of Online Mobile Payment Apps: A Case Study of WECHAT Users in China</h5> <div class="card-body"> <p class="card-text"><strong>Authors:</strong> <a href="https://publications.waset.org/abstracts/search?q=Isaac%20Kofi%20Mensah">Isaac Kofi Mensah</a>, <a href="https://publications.waset.org/abstracts/search?q=Jianing%20Mi"> Jianing Mi</a>, <a href="https://publications.waset.org/abstracts/search?q=Feng%20Cheng"> Feng Cheng </a> </p> <p class="card-text"><strong>Abstract:</strong></p> This research paper seeks to investigate the factors determining the continuance usage of online mobile payment applications among WECHAT users in China. Technology Acceptance Model (TAM) and the Diffusion of Innovation (DOI) theory would both be applied as the theoretical foundation for this study. A developed instrument would be administered to the targeted sample of 1000 WECHAT Users in the City of Harbin, China, through an online questionnaire administration platform. Factors such as perceived usefulness, perceived ease of use, perceived service quality, social influence, trust in the internet, internet self-efficacy, relative advantage, compatibility, and complexity would be explored to determine its significant impact on the continuance intention to use mobile payment apps. This study is at the development and implementation stage. The successful completion of this research article would not only provide an insightful understanding of the factors influencing the decision of WECHAT users in China to use mobile payment applications but also enrich the e-commerce adoption literature. <iframe src="https://publications.waset.org/abstracts/79365.pdf" style="width:100%; height:400px;" frameborder="0"></iframe> <p class="card-text"><strong>Keywords:</strong> <a href="https://publications.waset.org/abstracts/search?q=diffusion%20of%20innovation%20%28DOI%29" title="diffusion of innovation (DOI)">diffusion of innovation (DOI)</a>, <a href="https://publications.waset.org/abstracts/search?q=e-commerce" title=" e-commerce"> e-commerce</a>, <a href="https://publications.waset.org/abstracts/search?q=mobile%20payment" title=" mobile payment"> mobile payment</a>, <a href="https://publications.waset.org/abstracts/search?q=technology%20acceptance%20model%20%28TAM%29" title=" technology acceptance model (TAM)"> technology acceptance model (TAM)</a>, <a href="https://publications.waset.org/abstracts/search?q=WECHAT" title=" WECHAT"> WECHAT</a> </p> <a href="https://publications.waset.org/abstracts/79365/factors-influencing-the-continuance-usage-of-online-mobile-payment-apps-a-case-study-of-wechat-users-in-china" class="btn btn-primary btn-sm">Procedia</a> <a href="https://publications.waset.org/abstracts/79365.pdf" target="_blank" class="btn btn-primary btn-sm">PDF</a> <span class="bg-info text-light px-1 py-1 float-right rounded"> Downloads <span class="badge badge-light">193</span> </span> </div> </div> </div> </main> <footer> <div id="infolinks" class="pt-3 pb-2"> <div class="container"> <div style="background-color:#f5f5f5;" class="p-3"> <div class="row"> <div class="col-md-2"> <ul class="list-unstyled"> About <li><a href="https://waset.org/page/support">About Us</a></li> <li><a href="https://waset.org/page/support#legal-information">Legal</a></li> <li><a target="_blank" rel="nofollow" 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Factors Influencing the Continuance Usage of Online Mobile Payment Apps: A Case Study of WECHAT Users in China