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Clean the Sky - Sustainable Back-to-Basics Fashion
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Emphasizes Sustainability in Its "ROOTS" Installment: London-based brand Story mfg. recently announced its new "ROOTS" capsule launch—essentially, it...'/> <link rel='canonical' href='https://www.cleanthesky.com/innovation/sustainable-backtobasics-fashion' /> </head> <body class='ctsa'> <header class='cts__header '> <div class='cts__header1'> <div class='cts__container'> <span class='material-symbols-outlined cts__headerMenuBtn'>menu</span> <a href='/' class='cts__logoCont'> <img width=208 height=75 alt='Clean the Sky Logo' class='cts__logo' src='https://cdn.trendhunterstatic.com/logos/clean-the-sky-logo-white-4.svg' /> </a> <div class='cts__auHeader'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--header'> <div class='cts__bannerIconCont'> <img width=90 height=65 alt='Innovation is bringing us new hope Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-direct-air-capture-icon9.svg' class='cts__bannerIcon' /> </div> <div 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class='ctsa__main cts__container'> <article class='ctsa__article'> <h1 class='ctsa__h1'>Sustainable Back-to-Basics Fashion</h1> <div class='ctsa__topArt'> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--prev'> <label class='ctsa__topArtBtnLbl ctsa__topArtBtnLbl--prev'>Previous<br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--prev' aria-label='Hot Bar Previous Set'> <span class='material-symbols-outlined'>arrow_back</span> </button> </div> <div class='ctsa__topArtInner'><a href='/innovation/story-mfg' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainability-Themed Fashion Lines Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/411/411053/411053_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainability-Themed Fashion Lines </div> </div> </a><a href='/innovation/roots-collection' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycled-Fiber Apparel Collections Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/476/476503/476503_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycled-Fiber Apparel Collections </div> </div> </a><a href='/innovation/edition8' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Concise Progressive Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/449/449708/449708_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Concise Progressive Fashion </div> </div> </a><a href='/innovation/sustainability-capsule' class='cts__art'> <div class='cts__artImgCont'> <img alt='Upcycled Dynamic Graphic Apparel Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451903/451903_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Upcycled Dynamic Graphic Apparel </div> </div> </a><a 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src='https://cdn.trendhunterstatic.com/phpthumbnails/382/382343/382343_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Repurposed Cotton Sweater Initiatives </div> </div> </a><a href='/innovation/another-aspect' class='cts__art'> <div class='cts__artImgCont'> <img alt='Deadstock Fabric Everyday Apparel Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/448/448405/448405_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Deadstock Fabric Everyday Apparel </div> </div> </a><a href='/innovation/the-last-season-collection' class='cts__art'> <div class='cts__artImgCont'> <img alt='Bold Fashion Runway Statements Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/535/535799/535799_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Bold Fashion Runway Statements </div> </div> </a><a href='/innovation/cleancult-and-back-beat' class='cts__art'> <div 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loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Contemporary Fashion Retailers </div> </div> </a><a href='/innovation/ecologyst' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco D2C Fashion Facilities Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460973/460973_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco D2C Fashion Facilities </div> </div> </a><a href='/innovation/eco-aware' class='cts__art'> <div class='cts__artImgCont'> <img alt='Luxuriously Sustainable Fashion Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/425/425250/425250_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Luxuriously Sustainable Fashion </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Sustainable Back-to-Basics Fashion Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/491/sustainable-backtobasics-fashion.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Story mfg. Emphasizes Sustainability in Its "ROOTS" Installment</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/knedelch'>Kalin Ned — October 31, 2022</a> <div class='ctsa__refs'>References: <a target=_blank href='https://hypebeast.com/2022/10/story-mfg-roots-collection-fall-winter-22' class='ctsa__ref' rel='nofollow noreferrer'>hypebeast</a> & <a target=_blank href='https://www.storymfg.com/collections/story-mfg-roots/products/greetings-shirt-ls-roots-co-11' class='ctsa__ref' rel='nofollow noreferrer'>storymfg</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='The challenge is enormous Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-enormous-challenge-icon10.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>The challenge is enormous</div> </a></div> <p class='cts__p'>London-based brand Story mfg. recently announced its new "ROOTS" capsule launch—essentially, it is an example of contemporary sustainable back-to-basics fashion. The brand's "ROOTS" project is "known for dying its garments with fruits, bark, leaves, and microorganisms." The silhouettes, on the other hand, are kept paired back with minimal branding. While the new installment "welcomes more of the same," Story mfg. also emphasizes material use. Each garment in the sustainable back-to-basics fashion is made with sustainably dyed cotton-linen. While this ensures more ecological manufacturing practices, the silhouettes also achieve a high sense of comfort and a timeless look. </p><p class='cts__p'>Many of the garments in the "ROOTS" capsule are available in a variety of colorways. Some of the clothing is also intended to be worn as a set.</p><p class='cts__p'>Image Credit: Story mfg. </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label 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