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24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p">2020年，针对用户场景打造综合解决方案正成为诸多企业的发展重点。可以发现，除了传统空调企业开始布局包括新风、采暖、热水等领域外，更有新风、壁挂炉企业开始涉足净水，太阳能企业涉足空调领域等等，各品牌在多元化布局的道路上正越走越快，而品类之间的品牌界限也在企业的转型升级中越来越模糊不清。而在用户需求多样化井喷的态势下，企业也希望在精准挖掘到用户需求痛点的同时，更能用解决方案抢先一步直击用户的痒点和爽点来实现经营的增量。</span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="http://file2.xishizhibang.com/161424284300061.png" data-loaded="0" style="border: 0px; width: 600px; display: block;" title="undefined" alt="undefined"/></div><p style="margin-top: 26px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">从“有什么用什么”的问题，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">到“用什么来解决什么”，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">再到“解决了什么还能提供什么”的三段式升级，正成为行业市场的发展风向。</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p">具体来看，用户对于自身的需求是一个点，但是企业根据用户场景的不同，所打造的一系列相关产品所构成的解决方案就是实现了面的升级，而更进一步的则在于，除了聚焦于用户在某一品类的需求上，企业还能够提供更多的解决方案来命中用户的潜在需求。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p">可以说，这是市场倒逼的成果表现。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p">从市场表现来看，消费升级让用户对于舒适生活追求以及居住品味的提升已经不仅仅在于某一个点上而是更宽泛的需求，在这背后在用户提出不同的品类产品需求的同时，也给品牌强化与用户之间的黏性，同时进一步实现品牌口碑的塑造以及挖掘经营中不同增长点创造了机遇，再加上渠道近年来对于集成化的探索，都给制造企业发展思路的优化上提供了着力点。<br/><br/></span><span style="font-size: 18px; font-weight: 700;">在时代激烈竞争的市场背景下，</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">企业围绕用户场景所打造的，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">综合解决方案的战略意义，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">也同样是建立在单一产品黏性的基础上，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">对于未来更进一步的用户开发的战略性投资。</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p">当然，对于品牌多年培育的渠道网络，制造端综合解决方案的出现，无疑也丰富了渠道在布局市场的触点，也同样在推动着渠道商的转型升级速度。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p">作为品牌触及终端用户的直接窗口，企业围绕用户场景所打造的解决方案在渠道经营体系上的套用，无疑也在打通着品牌到渠道、渠道到终端之间通道，丰富的解决方案的背后，不仅是渠道所能够为用户呈现出的一站式采购平台，甚至还包括售后的一站式服务平台。</span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p">总的来说，用户场景不断萌生出新问题，解决方案不断给出新答案。在双方一问一答的过程中，都折射着新的时代背景下，暖通空调产业呈现出的动态变化，以及变化背后所蕴藏的维系着B To B To C的生态纽带。</span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; white-space: normal; background-color: rgb(255, 255, 255);"><img class="normal" width="504px" data-loadfunc="0" src="http://file2.xishizhibang.com/16142428119.png" data-loaded="0" style="border: 0px; display: block; margin: 0px auto;"/></div><p style="margin-top: 26px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">而这条纽带的血脉核心可以是产品，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">也可以是服务，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">甚至还可以是具备价值的方方面面，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">而这些都成为了行业和市场</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">这列火车的燃料保证，</span></span></p><p style="margin-top: 22px; margin-bottom: 0px; padding: 0px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; white-space: normal; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">不断推动着高速向前发展。</span></span></p><p><br/></p> <div class="previous_next">        </div> <div class="clear"></div>  <div id="ckepop" class="share_area"> <span class="jiathis_txt">分享到：</span> <a class="jiathis_button_qzone">QQ空间</a> <a class="jiathis_button_tsina">新浪微博</a> <a class="jiathis_button_tqq">腾讯微博</a> <a class="jiathis_button_renren">人人网</a> <a class="jiathis_button_kaixin001">开心网</a> <a href="http://www.jiathis.com/share" class="jiathis jiathis_txt jiathis_separator jtico jtico_jiathis" target="_blank">更多</a> </div> <script type="text/javascript" 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