CINXE.COM

<!doctype html> <html lang="nl" > <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>9 Handige KPI’s om je e-mailmarketing te monitoren | Maileon</title> <meta name="description" content="Hoe bepaal je welke e-mail KPI's er belangrijk zijn om te monitoren en waar er nog verbetering mogelijk is? Lees het hier." /> <link rel="canonical" href="https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/" /> <meta property="og:locale" content="nl_NL" /> <meta property="og:type" content="article" /> <meta property="og:title" content="9 Handige KPI’s om je e-mail marketing te monitoren en verbeteren" /> <meta property="og:description" content="Hoe bepaal je welke e-mail KPI's er belangrijk zijn om te monitoren en waar er nog verbetering mogelijk is? Lees het hier." /> <meta property="og:url" content="https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/" /> <meta property="og:site_name" content="Maileon" /> <meta property="article:modified_time" content="2024-08-01T09:21:52+00:00" /> <meta property="og:image" content="https://maileon.com/app/uploads/sites/2/2022/10/marilia-castelli-jX_7oDSo9_w-unsplash-1.jpg" /> <meta property="og:image:width" content="1920" /> <meta property="og:image:height" content="1280" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="12 minuten" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/","url":"https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/","name":"9 Handige KPI’s om je e-mailmarketing te monitoren | Maileon","isPartOf":{"@id":"https://maileon.com/nl/#website"},"primaryImageOfPage":{"@id":"https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/#primaryimage"},"image":{"@id":"https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/#primaryimage"},"thumbnailUrl":"https://maileon.com/app/uploads/sites/2/2022/10/marilia-castelli-jX_7oDSo9_w-unsplash-1.jpg","datePublished":"2022-12-28T12:59:30+00:00","dateModified":"2024-08-01T09:21:52+00:00","description":"Hoe bepaal je welke e-mail KPI's er belangrijk zijn om te monitoren en waar er nog verbetering mogelijk is? Lees het hier.","breadcrumb":{"@id":"https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/#primaryimage","url":"https://maileon.com/app/uploads/sites/2/2022/10/marilia-castelli-jX_7oDSo9_w-unsplash-1.jpg","contentUrl":"https://maileon.com/app/uploads/sites/2/2022/10/marilia-castelli-jX_7oDSo9_w-unsplash-1.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://maileon.com/nl/"},{"@type":"ListItem","position":2,"name":"Nieuws","item":"https://maileon.com/nl/blogs/"},{"@type":"ListItem","position":3,"name":"9 Handige KPI’s om je e-mail marketing te monitoren en verbeteren"}]},{"@type":"WebSite","@id":"https://maileon.com/nl/#website","url":"https://maileon.com/nl/","name":"Maileon","description":"","publisher":{"@id":"https://maileon.com/nl/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://maileon.com/nl/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https://maileon.com/nl/#organization","name":"Maileon","url":"https://maileon.com/nl/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https://maileon.com/nl/#/schema/logo/image/","url":"https://maileon.com/app/uploads/sites/2/2022/08/logo.png","contentUrl":"https://maileon.com/app/uploads/sites/2/2022/08/logo.png","width":168,"height":33,"caption":"Maileon"},"image":{"@id":"https://maileon.com/nl/#/schema/logo/image/"}}]}</script>  <link rel='dns-prefetch' href='//unpkg.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/maileon.com\/nl\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://maileon.com/nl/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='cmplz-general-css' href='https://maileon.com/app/plugins/complianz-gdpr-premium/assets/css/cookieblocker.min.css?ver=1710406140' type='text/css' media='all' /> <link rel='stylesheet' id='maileon-css-css' href='https://maileon.com/app/themes/maileon/build/app.css?ver=20240807' type='text/css' media='all' /> <script type="text/javascript" src="https://maileon.com/nl/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://maileon.com/nl/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://unpkg.com/@lottiefiles/lottie-player@latest/dist/lottie-player.js" id="maileon-lottie-js"></script> <link rel="https://api.w.org/" href="https://maileon.com/nl/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://maileon.com/nl/wp-json/wp/v2/news/10637" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://maileon.com/nl/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.6.2" /> <link rel='shortlink' href='https://maileon.com/nl/?p=10637' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://maileon.com/nl/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmaileon.com%2Fnl%2Fblogs%2F9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://maileon.com/nl/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmaileon.com%2Fnl%2Fblogs%2F9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren%2F&format=xml" /> <link rel="alternate" hreflang="en" href="https://maileon.com/blogs/which-email-metric-should-you-focus-on/"><link rel="alternate" hreflang="nl" href="https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/"><link rel="alternate" href="https://maileon.com/blogs/which-email-metric-should-you-focus-on/" hreflang="x-default"> <style>.cmplz-hidden { display: none !important; }</style><link rel="icon" href="https://maileon.com/app/uploads/sites/2/2023/01/cropped-site-icon-maileon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://maileon.com/app/uploads/sites/2/2023/01/cropped-site-icon-maileon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://maileon.com/app/uploads/sites/2/2023/01/cropped-site-icon-maileon-180x180.png" /> <meta name="msapplication-TileImage" content="https://maileon.com/app/uploads/sites/2/2023/01/cropped-site-icon-maileon-270x270.png" />  <script>(function(){function t(t,e,r){if("cookie"===t){var n=document.cookie.split(";");for(var o=0;o<n.length;o++){var i=n[o].split("=");if(i[0].trim()===e)return i[1]}}else if("localStorage"===t)return localStorage.getItem(e);else if("jsVariable"===t)return window[e];else console.warn("invalid uid source",t)}function e(e,r,n){var o=document.createElement("script");o.async=!0,o.src=r,e.insertBefore(o,n)}function r(r,n,o,i,a){var c,s=!1;try{var u=navigator.userAgent,f=/Version\/([0-9\._]+)(.*Mobile)?.*Safari.*/.exec(u);f&&parseFloat(f[1])>=16.4&&(c=t(o,i,""),s=!0)}catch(t){console.error(t)}var l=window[a]=window[a]||[];l.push({"gtm.start":(new Date).getTime(),event:"gtm.js"});var g=r+"/WlFTUEs4JmVu.js?tg="+n+(s?"&enableCK=true":"")+(c?"&mcookie="+encodeURIComponent(c):""),d=document.getElementsByTagName("script")[0];e(d.parentNode,g,d)}r('https://tagging.maileon.com',"TLV9GQ5","cookie","_taggingmk","dataLayer")})();</script>   <script type="text/javascript" src="https://secure.leadforensics.com/js/217990.js"></script> <noscript><img src="https://secure.leadforensics.com/217990.png" style="display:none;" /></noscript> <script type="text/javascript" src="https://secure.leadforensics.com/js/sc/217990.js"></script>  </head> <body data-cmplz=1 class="news-template-default single single-news postid-10637 wp-custom-logo flex flex-col h-screen justify-between" x-data="{ mobileMenuOpen: false, menu1: false, menu2: false, footer: false }"> <a class="skip-link screen-reader-text " href="#content"> Skip to content</a> <header class="site-header block xl:hidden" x-data="mobileMenu" @click.away="close"> <div class="site-header-mobile"> <div class="hidden md:block"></div> <div class="site-header-mobile-logo"> <a href="https://maileon.com/nl" class="flex"> <img src="/app/themes/maileon/assets/img/logo.svg" class="header-logo w-40" alt="Maileon logo" /> </a> </div> <div class="site-header-mobile-button"> <a @click="open('main')"> <svg width="25" height="24" viewBox="0 0 25 24" fill="none" xmlns="http://www.w3.org/2000/svg" :class="{'opacity-20 transition-opacity ease-out duration-500': mobileMenuOpen}"> <rect width="24.0013" height="4.90936" rx="2.45468" transform="matrix(-1 0 0 1 24.3647 0.817383)" class="fill-primary"></rect> <rect x="0.362793" y="9.54541" width="24.0013" height="4.90936" rx="2.45468" class="fill-primary"></rect> <rect width="24.0013" height="4.90936" rx="2.45468" transform="matrix(-1 0 0 1 24.3647 18.2725)" class="fill-primary"></rect> <mask id="mask0_1163_1853" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="0" width="25" height="6"> <rect x="0.361816" y="0.817627" width="24.0013" height="4.90936" rx="2.45468" fill="#EC4E97"></rect> </mask> <g mask="url(#mask0_1163_1853)"> <path d="M21.1915 1.35289C24.8149 8.05962 5.19017 7.3409 3.1838 7.3409C1.17742 7.3409 -3.45557 4.60306 -3.45557 1.89726C-3.45557 -0.80854 8.74588 -3.54639 10.7522 -3.54639C12.7586 -3.54639 18.997 -2.70911 21.1915 1.35289Z" class="fill-secondary"></path> </g> <mask id="mask1_1163_1853" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="9" width="25" height="6"> <rect width="24.0013" height="4.90936" rx="2.45468" transform="matrix(-1 0 0 1 24.3647 9.54541)" fill="#EC4E97"></rect> </mask> <g mask="url(#mask1_1163_1853)"> <path d="M3.53505 10.6266C-0.0882912 17.3333 19.5364 16.6146 21.5428 16.6146C23.5491 16.6146 28.1821 13.8767 28.1821 11.1709C28.1821 8.46514 15.9807 5.72729 13.9743 5.72729C11.9679 5.72729 5.72957 6.56457 3.53505 10.6266Z" class="fill-secondary"></path> </g> <mask id="mask2_1163_1853" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="18" width="25" height="6"> <rect x="0.361816" y="18.2725" width="24.0013" height="4.90936" rx="2.45468" fill="#EC4E97"></rect> </mask> <g mask="url(#mask2_1163_1853)"> <path d="M21.1915 18.8077C24.8149 25.5145 5.19017 24.7957 3.1838 24.7957C1.17742 24.7957 -3.45557 22.0579 -3.45557 19.3521C-3.45557 16.6463 8.74588 13.9084 10.7522 13.9084C12.7586 13.9084 18.997 14.7457 21.1915 18.8077Z" class="fill-secondary"></path> </g> </svg> </a> </div> </div> <div x-cloak class="mobile-menu fixed overflow-hidden md:w-80 container-padding-menu px-0 top-0 left-0 right-5 bg-white flex flex-col items-stretch z-50 transition-all duration-300 ease-out -translate-x-full" :class="{'-translate-x-full transition-all pointer-events-none ease-in lg:pointer-events-auto': !isOpen, 'translate-x-0 pointer-events-auto': isOpen}" >  <svg class="absolute right-4 top-4 z-50 flex-initial w-9 h-9 py-2 m-0 cursor-pointer pointer-events-auto" @click="close" width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <mask id="mask0_1761_121519" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="2" y="2" width="16" height="15"> <path fill-rule="evenodd" clip-rule="evenodd" class="fill-secondary" d="M17.2302 5.62014C17.3034 5.54692 17.3034 5.4282 17.2302 5.35498L14.3455 2.47023C14.2722 2.39701 14.1535 2.39701 14.0803 2.47023L10.1453 6.40526C10.0721 6.47848 9.95334 6.47848 9.88011 6.40526L5.94521 2.47035C5.87198 2.39713 5.75327 2.39713 5.68004 2.47035L2.79529 5.3551C2.72207 5.42832 2.72207 5.54704 2.79529 5.62027L6.7302 9.55517C6.80342 9.6284 6.80342 9.74711 6.7302 9.82034L2.79579 13.7547C2.72257 13.828 2.72257 13.9467 2.79579 14.0199L5.68054 16.9047C5.75376 16.9779 5.87248 16.9779 5.94571 16.9047L9.88011 12.9703C9.95334 12.897 10.0721 12.897 10.1453 12.9703L14.0798 16.9048C14.153 16.978 14.2718 16.978 14.345 16.9048L17.2297 14.02C17.3029 13.9468 17.3029 13.8281 17.2297 13.7549L13.2952 9.82034C13.222 9.74711 13.222 9.6284 13.2952 9.55517L17.2302 5.62014Z"></path> </mask> <g mask="url(#mask0_1761_121519)"> <path fill-rule="evenodd" clip-rule="evenodd" class="fill-primary" d="M17.2302 5.62014C17.3034 5.54692 17.3034 5.4282 17.2302 5.35498L14.3455 2.47023C14.2722 2.39701 14.1535 2.39701 14.0803 2.47023L10.1453 6.40526C10.0721 6.47848 9.95334 6.47848 9.88011 6.40526L5.94521 2.47035C5.87198 2.39713 5.75327 2.39713 5.68004 2.47035L2.79529 5.3551C2.72207 5.42832 2.72207 5.54704 2.79529 5.62027L6.7302 9.55517C6.80342 9.6284 6.80342 9.74711 6.7302 9.82034L2.79579 13.7547C2.72257 13.828 2.72257 13.9467 2.79579 14.0199L5.68054 16.9047C5.75376 16.9779 5.87248 16.9779 5.94571 16.9047L9.88011 12.9703C9.95334 12.897 10.0721 12.897 10.1453 12.9703L14.0798 16.9048C14.153 16.978 14.2718 16.978 14.345 16.9048L17.2297 14.02C17.3029 13.9468 17.3029 13.8281 17.2297 13.7549L13.2952 9.82034C13.222 9.74711 13.222 9.6284 13.2952 9.55517L17.2302 5.62014Z"></path> <path fill-rule="evenodd" clip-rule="evenodd" class="fill-secondary" d="M17.2302 4.26077C17.3034 4.18754 17.3034 4.06883 17.2302 3.9956L14.3455 1.11085C14.2722 1.03763 14.1535 1.03763 14.0803 1.11085L10.1453 5.04588C10.0721 5.11911 9.95334 5.11911 9.88011 5.04588L5.94521 1.11098C5.87198 1.03775 5.75327 1.03775 5.68004 1.11098L2.79529 3.99573C2.72207 4.06895 2.72207 4.18767 2.79529 4.26089L6.7302 8.1958C6.80342 8.26902 6.80342 8.38774 6.7302 8.46096L2.79579 12.3954C2.72257 12.4686 2.72257 12.5873 2.79579 12.6605L5.68054 15.5453C5.75376 15.6185 5.87248 15.6185 5.94571 15.5453L9.88011 11.6109C9.95334 11.5377 10.0721 11.5377 10.1453 11.6109L14.0798 15.5454C14.153 15.6186 14.2718 15.6186 14.345 15.5454L17.2297 12.6607C17.3029 12.5874 17.3029 12.4687 17.2297 12.3955L13.2952 8.46096C13.222 8.38774 13.222 8.26902 13.2952 8.1958L17.2302 4.26077Z"></path> </g> </svg>  <div class="flex-initial w-full px-6 py-4 flex border-b border-black border-opacity-10"> <a href="https://maileon.com/nl"> <img src="/app/themes/maileon/assets/img/logo.svg" class="header-logo h-6 my-1.5" alt="Maileon logo" /> </a> </div>  <div class="mobile-menu-content"> <div class="menu-header-container"><ul id="mobile-menu-header" class="menu"><li id="menu-item-9938" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-9938"><a title="Platform" href="#" @click="open("9938")">Platform <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9938')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9938')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Platform</span> </div> <ul class="sub-menu"> <li id="menu-item-9939" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9939"><a href="#" @click="open("9939")">Features <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9939')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9939')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer"></span> </div> <ul class="sub-menu"> <li id="menu-item-9940" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9940"><a title="Create & Personalise" href="https://maileon.com/nl/features#anchorCreatie">Creatie & Personalisatie</a></li> <li id="menu-item-9941" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9941"><a title="Communicate & Automate" href="https://maileon.com/nl/features#anchorCommunicatie">Communicatie & Automation</a></li> <li id="menu-item-9942" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9942"><a title="Analyse & Optimise" href="https://maileon.com/nl/features#anchorAnalytics">Analytics & Optimalisatie</a></li> <li id="menu-item-9944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9944"><a title="Channels: Email, SMS & more" href="https://maileon.com/nl/platform/features/kanalen/">Kanalen: E-mail, sms en meer</a></li> <li id="menu-item-13065" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13065"><a href="https://maileon.com/nl/platform/veiligheid-privacy/">Veiligheid & Privacy</a></li> <li id="menu-item-9996" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9996"><a href="https://maileon.com/nl/platform/emailmarketing-software-van-maileon/">E-mailmarketing software</a></li> <li id="menu-item-9943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9943"><a title="Marketing automation platform" href="https://maileon.com/nl/platform/features/marketing-automation-platform/">Marketing automation platform</a></li> </ul> </li> <li id="menu-item-9945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9945"><a href="#" @click="open("9945")">Integraties <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9945')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9945')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer"></span> </div> <ul class="sub-menu"> <li id="menu-item-9946" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9946"><a title="Analytics & Tracking" href="https://maileon.com/nl/integraties?tags=23">Analytics & Tracking</a></li> <li id="menu-item-9947" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9947"><a title="CRM" href="https://maileon.com/nl/integraties?tags=22">CRM</a></li> <li id="menu-item-9948" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9948"><a title="CMS" href="https://maileon.com/nl/integraties?tags=40">CMS</a></li> <li id="menu-item-9949" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9949"><a title="CDPs" href="https://maileon.com/nl/integraties?tags=29">CDP</a></li> <li id="menu-item-9950" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9950"><a title="Integration hubs" href="https://maileon.com/nl/integraties?tags=39">Integratie hubs</a></li> <li id="menu-item-9951" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9951"><a title="Shop systems" href="https://maileon.com/nl/integraties?tags=20">Shopsystemen</a></li> </ul> </li> <li id="menu-item-10598" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10598"><a href="#" @click="open("10598")">Vergelijk marketing automation software <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('10598')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('10598')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer"></span> </div> <ul class="sub-menu"> <li id="menu-item-10600" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10600"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/deployteq/">Maileon vs Deployteq</a></li> <li id="menu-item-10601" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10601"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/mailchimp/">Maileon vs Mailchimp</a></li> <li id="menu-item-10602" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10602"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/dotdigital/">Maileon vs Dotdigital</a></li> <li id="menu-item-10608" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10608"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/spotler/">Maileon vs Spotler</a></li> <li id="menu-item-10612" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10612"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/">Meer vergelijkingen</a></li> </ul> </li> <li id="menu-item-10610" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children bottom menu-item-10610"><a href="#" @click="open("10610")">Meer <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a> <ul class="sub-menu"> <li id="menu-item-10809" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10809"><a href="https://maileon.com/nl/platform/">Ontdek het platform <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li id="menu-item-10618" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10618"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/">Vergelijk software <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> <li id="menu-item-9960" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-9960"><a title="Solutions" href="#" @click="open("9960")">Voor wie <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9960')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9960')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Voor wie</span> </div> <ul class="sub-menu"> <li id="menu-item-11487" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-11487"><a href="#" @click="open("11487")">Voor jouw sector <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('11487')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('11487')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer"></span> </div> <ul class="sub-menu"> <li id="menu-item-9962" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9962"><a title="Education & Government" href="https://maileon.com/nl/oplossingen/per-sector/onderwijs-overheid/">Onderwijs & overheid</a></li> <li id="menu-item-9963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9963"><a title="Finance & Insurance" href="https://maileon.com/nl/oplossingen/per-sector/financiele-instellingen-verzekeraars/">Financieel & verzekeringen</a></li> <li id="menu-item-9964" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9964"><a title="Publishing" href="https://maileon.com/nl/oplossingen/per-sector/uitgeverijen/">Uitgeverijen</a></li> <li id="menu-item-9965" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9965"><a title="Sports & Leisure" href="https://maileon.com/nl/oplossingen/per-sector/sport-recreatie/">Sport & recreatie</a></li> <li id="menu-item-9966" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9966"><a title="E-commerce & Retail" href="https://maileon.com/nl/oplossingen/per-sector/ecommerce-retail/">E-commerce & retail</a></li> </ul> </li> <li id="menu-item-9961" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9961"><a title="For your industry" href="#" @click="open("9961")">Voor jouw organisatie <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9961')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9961')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Voor jouw organisatie</span> </div> <ul class="sub-menu"> <li id="menu-item-9967" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9967"><a title="B2B Businesses" href="https://maileon.com/nl/oplossingen/per-sector/b2b/">B2B bedrijven</a></li> <li id="menu-item-11201" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11201"><a href="https://maileon.com/nl/oplossingen/per-sector/franchise/">Franchise</a></li> <li id="menu-item-11452" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11452"><a href="https://maileon.com/nl/oplossingen/per-sector/b2c-bedrijven/">B2C bedrijven</a></li> </ul> </li> <li id="menu-item-9979" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9979"><a href="#" @click="open("9979")">Voor partners <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9979')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9979')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Voor partners</span> </div> <ul class="sub-menu"> <li id="menu-item-9980" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9980"><a href="https://maileon.com/nl/partnerschappen/agency/">Agency</a></li> <li id="menu-item-9981" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9981"><a href="https://maileon.com/nl/partnerschappen/tech/">Tech</a></li> <li id="menu-item-9982" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9982"><a title="Expert" href="https://maileon.com/nl/partnerschappen/expert/">Expert</a></li> </ul> </li> <li id="menu-item-9983" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children bottom menu-item-9983"><a title="More" href="#" @click="open("9983")">Meer <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a> <ul class="sub-menu"> <li id="menu-item-10170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10170"><a href="https://maileon.com/nl/oplossingen/">Sectoren & succesverhalen <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li id="menu-item-9977" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9977"><a title="Client Cases" href="https://maileon.com/nl/oplossingen/cases/">Cases <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li id="menu-item-9994" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9994"><a href="https://maileon.com/nl/contact/">Word een partner <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> <li id="menu-item-9985" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9985"><a href="https://maileon.com/nl/pricing/">Pricing</a></li> <li id="menu-item-12448" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children menu-item-12448"><a href="#" @click="open("12448")">Cases & Inspiratie <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('12448')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('12448')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Cases & Inspiratie</span> </div> <ul class="sub-menu"> <li id="menu-item-9968" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9968"><a title="Cases" href="#" @click="open("9968")">Cases <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9968')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9968')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer"></span> </div> <ul class="sub-menu"> <li id="menu-item-9969" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9969"><a title="De Hypotheker" href="https://maileon.com/nl/oplossingen/cases/de-hypotheker/">De Hypotheker</a></li> <li id="menu-item-11793" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11793"><a href="https://maileon.com/nl/oplossingen/cases/eredivisie/">Eredvisie</a></li> <li id="menu-item-10047" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10047"><a href="https://maileon.com/nl/oplossingen/cases/spare-rib-express/">Spare Rib Express</a></li> <li id="menu-item-12465" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12465"><a href="https://maileon.com/nl/oplossingen/cases/case-de-hardloopwinkel/">De Hardloopwinkel</a></li> <li id="menu-item-9970" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9970"><a title="Offspring Media" href="https://maileon.com/nl/oplossingen/cases/offspring-media/">Offspring Media</a></li> <li id="menu-item-9971" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9971"><a title="Utrecht University" href="https://maileon.com/nl/oplossingen/cases/universiteit-utrecht/">Universiteit Utrecht</a></li> <li id="menu-item-11473" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11473"><a href="https://maileon.com/nl/oplossingen/cases/case-klaverblad-verzekering/">Klaverblad Verzekering</a></li> </ul> </li> <li id="menu-item-12455" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-12455"><a href="#" @click="open("12455")">Partner cases <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('12455')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('12455')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Partner cases</span> </div> <ul class="sub-menu"> <li id="menu-item-11977" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11977"><a href="https://maileon.com/nl/oplossingen/cases/feelingz-kotak-marketing/">Feelingz & Kotak Marketing</a></li> <li id="menu-item-11834" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11834"><a href="https://maileon.com/nl/oplossingen/cases/springbok-agency/">Springbok Agency</a></li> <li id="menu-item-11929" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11929"><a href="https://maileon.com/nl/oplossingen/cases/case-frontis/">Frontis</a></li> </ul> </li> <li id="menu-item-9991" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children menu-item-9991"><a href="#" @click="open("9991")">Blogs & Guides <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9991')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9991')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Blogs & Guides</span> </div> <ul class="sub-menu"> <li id="menu-item-12450" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-12450"><a href="https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/" aria-current="page">9 handige e-mail KPI’s</a></li> <li id="menu-item-12454" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12454"><a href="https://maileon.com/nl/blogs/gmail-email-regels-van-uitdaging-naar-kans/">Nieuwe Gmail regels</a></li> <li id="menu-item-12452" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12452"><a href="https://maileon.com/nl/blogs/succesvolle-e-commerce-e-mail-campagnes-opzetten/">8x e-commerce e-mail flows</a></li> <li id="menu-item-12453" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12453"><a href="https://maileon.com/nl/blogs/email-marketing-trends/">E-mailmarketing trends 2024</a></li> <li id="menu-item-11404" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11404"><a href="https://maileon.com/nl/de-marketer-gids-voor-marketing-automation/">Marketing Automation Guide</a></li> <li id="menu-item-11405" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11405"><a href="https://maileon.com/nl/e-commerce-downloadable/">E-commerce Whitepaper</a></li> <li id="menu-item-12449" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12449"><a href="https://maileon.com/nl/blog-overview/">Meer inspiratie</a></li> </ul> </li> <li id="menu-item-12456" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children bottom menu-item-12456"><a href="#" @click="open("12456")">Meer <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a> <ul class="sub-menu"> <li id="menu-item-12457" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12457"><a href="https://maileon.com/nl/blog-overview/">Meer inspiratie <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li id="menu-item-12458" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12458"><a href="https://maileon.com/nl/oplossingen/cases/">Alle cases <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> <li id="menu-item-9986" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-9986"><a title="More Maileon" href="#" @click="open("9986")">Meer Maileon <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9986')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9986')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Meer Maileon</span> </div> <ul class="sub-menu"> <li id="menu-item-9987" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-9987"><a href="#" @click="open("9987")">Meer Maileon <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('9987')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('9987')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer"></span> </div> <ul class="sub-menu"> <li id="menu-item-9988" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9988"><a href="https://maileon.com/nl/meer-maileon/over-ons/">Over ons</a></li> <li id="menu-item-9989" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9989"><a href="https://maileon.com/nl/meer-maileon/careers/">Vacatures</a></li> </ul> </li> <li id="menu-item-11414" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-11414"><a href="#" @click="open("11414")">Support & Training <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('11414')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('11414')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Support & Training</span> </div> <ul class="sub-menu"> <li id="menu-item-10428" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10428"><a href="https://support.maileon.nl/support/home">Support</a></li> <li id="menu-item-11248" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11248"><a href="https://maileon.com/nl/basic-trainingen/">Live Training</a></li> <li id="menu-item-11350" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11350"><a href="https://maileon.com/nl/e-learning/">E-learning</a></li> </ul> </li> <li id="menu-item-10858" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-10858"><a href="#" @click="open("10858")">Probeer Maileon <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('10858')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('10858')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Probeer Maileon</span> </div> <ul class="sub-menu"> <li id="menu-item-10619" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10619"><a href="https://maileon.com/nl/contact/">Kom in contact</a></li> <li id="menu-item-10767" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10767"><a href="https://maileon.com/nl/offerte-aanvragen/">Vraag een offerte aan</a></li> <li id="menu-item-10620" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10620"><a href="https://maileon.com/nl/demo/">Ontvang een demo</a></li> </ul> </li> <li id="menu-item-12471" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children bottom menu-item-12471"><a href="#" @click="open("12471")">Contact <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a> <ul class="sub-menu"> <li id="menu-item-12472" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12472"><a href="tel:+31850653263">In gesprek? Bel +31 85 065 3263 <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li id="menu-item-12473" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12473"><a href="mailto:contact@maileon.nl">Of mail naar contact@maileon.nl <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> </ul></div> <div class="menu-header-top-bar-container"><ul id="mobile-menu-header" class="menu"><li id="menu-item-1441" class="icon-user menu-item menu-item-type-custom menu-item-object-custom menu-item-1441"><a href="https://login.maileon.com/eagle_kp_webapp/login/login.msa">Login</a></li> <li id="menu-item-10960" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-10960"><a href="#" @click="open("10960")">Nederlands <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a><div class="dropdown" x-cloak x-show="current.includes('10960')" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="dropdown-inner"> <div class="xl:hidden w-full flex p-4 border-b border-black border-opacity-10 items-center"> <svg class="flex-initial m-2 mr-5 cursor-pointer fill-secondary" width="18" height="16" viewBox="0 0 18 16" xmlns="http://www.w3.org/2000/svg" @click="close('10960')"> <path d="M0.684335 7.9998C0.694423 7.74129 0.800853 7.44243 0.978152 7.25402L7.48621 0.384409C7.86628 -0.065777 8.59716 -0.056693 9.02438 0.348848C9.45161 0.754646 9.48667 1.47291 9.05666 1.87566L4.28848 6.91495L16.2315 6.91495C16.8305 6.91495 17.3163 7.40069 17.3163 7.99969C17.3163 8.59869 16.8308 9.08443 16.2315 9.08443L4.28848 9.08443L9.05666 14.1237C9.48667 14.5265 9.45136 15.248 9.02413 15.6538C8.5969 16.0596 7.85539 16.0614 7.48595 15.6152L0.9779 8.74562C0.779921 8.53528 0.68711 8.28988 0.684082 7.99984L0.684335 7.9998Z"></path> </svg> <span @click="menu1 = false" class="flex-1 text-lg font-extrabold leading-9 cursor-pointer">Nederlands</span> </div> <ul class="sub-menu"> <li id="menu-item-10430" class="site-id-2 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language mlp-current-language-item menu-item-10430"><a rel="alternate" href="https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/" lang="nl" hreflang="nl">Nederlands</a></li> <li id="menu-item-10429" class="site-id-1 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-10429"><a rel="alternate" href="https://maileon.com/blogs/which-email-metric-should-you-focus-on/" lang="en" hreflang="en">English</a></li> <li id="menu-item-10431" class="site-id-3 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-10431"><a rel="alternate" href="https://maileon.com/de/" lang="de" hreflang="de">Deutsch</a></li> <li id="menu-item-11271" class="site-id-4 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-11271"><a rel="alternate" href="https://maileon.com/hu/" lang="hu" hreflang="hu">Magyar</a></li> <li id="menu-item-11272" class="site-id-5 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-11272"><a rel="alternate" href="https://maileon.com/es/" lang="es-ES" hreflang="es-ES">Spaans</a></li> </ul> </li> </ul></div> <div class="mobile-menu-header-button-container"><ul id="mobile-menu-header-button" class="menu"><li id="menu-item-10181" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10181"><a href="https://maileon.com/nl/demo/" class="btn btn-sm btn-primary whitespace-nowrap">Probeer Maileon</a></li> </ul></div> </div> </div> <div class="fixed top-0 left-0 right-0 bottom-0 bg-black/50 z-30" x-show="isOpen" @click="close" x-cloak x-transition:enter="transition ease-out duration-1000" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0" ></div> </header> <div x-data="desktopMenu"> <div class="fixed top-0 left-0 right-0 bottom-0 bg-black/50 z-30" x-show="!!current" x-cloak x-transition:enter="transition ease-out duration-1000" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0" ></div> <header class="site-header hidden xl:block"> <div class="site-header-topbar"> <div class="site-header-topbar-menu" x-data="desktopTopbar" @click.away="close"> <div class="menu-header-top-bar-container"><ul id="menu-header-top-bar" class=""><li class="icon-user menu-item menu-item-type-custom menu-item-object-custom menu-item-1441"><a href="https://login.maileon.com/eagle_kp_webapp/login/login.msa">Login</a></li> <li class="relative menu-item-10960"><a href="#" @click="open("10960")">Nederlands</a><div class="site-header-topbar-dropdown" x-cloak x-show="current == 10960" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="site-header-topbar-dropdown-inner"> <ul class="sub-menu"> <li class="site-id-2 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language mlp-current-language-item menu-item-10430"><a rel="alternate" href="https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/" lang="nl" hreflang="nl"> <svg class="mr-2 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg>Nederlands</a></li> <li class="site-id-1 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-10429"><a rel="alternate" href="https://maileon.com/blogs/which-email-metric-should-you-focus-on/" lang="en" hreflang="en">English</a></li> <li class="site-id-3 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-10431"><a rel="alternate" href="https://maileon.com/de/" lang="de" hreflang="de">Deutsch</a></li> <li class="site-id-4 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-11271"><a rel="alternate" href="https://maileon.com/hu/" lang="hu" hreflang="hu">Magyar</a></li> <li class="site-id-5 mlp-language-nav-item menu-item menu-item-type-mlp_language menu-item-object-mlp_language menu-item-11272"><a rel="alternate" href="https://maileon.com/es/" lang="es-ES" hreflang="es-ES">Spaans</a></li> </ul> </li> </ul></div> </div> </div> <div class="site-header-desktop" @click.away="close"> <div class="site-header-logo flex"> <a href="https://maileon.com/nl"> <img src="/app/themes/maileon/assets/img/logo.svg" class="header-logo w-40" alt="Maileon logo" /> </a> </div> <div class="site-header-menu col-span-4"> <div class="menu-header-container"><ul id="menu-header" class="flex"><li class="xxxxx-0 menu-item-9938"><a title="Platform" href="#" @click="open("9938")">Platform <svg class="block ml-1 origin-center transition-all duration-500 ease-out" :class="{'rotate-180': current == '9938'}" width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#121321" stroke-width="2" /> </svg></a><div class="site-header-menu-dropdown" x-cloak x-show="current == 9938" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="site-header-menu-dropdown-inner"> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-9939"><a href="https://maileon.com/nl/platform/features/">Features</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9940"><a title="Create & Personalise" href="https://maileon.com/nl/features#anchorCreatie">Creatie & Personalisatie</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9941"><a title="Communicate & Automate" href="https://maileon.com/nl/features#anchorCommunicatie">Communicatie & Automation</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9942"><a title="Analyse & Optimise" href="https://maileon.com/nl/features#anchorAnalytics">Analytics & Optimalisatie</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9944"><a title="Channels: Email, SMS & more" href="https://maileon.com/nl/platform/features/kanalen/">Kanalen: E-mail, sms en meer</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13065"><a href="https://maileon.com/nl/platform/veiligheid-privacy/">Veiligheid & Privacy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9996"><a href="https://maileon.com/nl/platform/emailmarketing-software-van-maileon/">E-mailmarketing software</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9943"><a title="Marketing automation platform" href="https://maileon.com/nl/platform/features/marketing-automation-platform/">Marketing automation platform</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-9945"><a href="https://maileon.com/nl/integraties/">Integraties</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9946"><a title="Analytics & Tracking" href="https://maileon.com/nl/integraties?tags=23">Analytics & Tracking</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9947"><a title="CRM" href="https://maileon.com/nl/integraties?tags=22">CRM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9948"><a title="CMS" href="https://maileon.com/nl/integraties?tags=40">CMS</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9949"><a title="CDPs" href="https://maileon.com/nl/integraties?tags=29">CDP</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9950"><a title="Integration hubs" href="https://maileon.com/nl/integraties?tags=39">Integratie hubs</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9951"><a title="Shop systems" href="https://maileon.com/nl/integraties?tags=20">Shopsystemen</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-10598"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/">Vergelijk marketing automation software</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10600"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/deployteq/">Maileon vs Deployteq</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10601"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/mailchimp/">Maileon vs Mailchimp</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10602"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/dotdigital/">Maileon vs Dotdigital</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10608"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/spotler/">Maileon vs Spotler</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10612"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/">Meer vergelijkingen</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-level-1 site-header-menu-dropdown-bottom menu-item-10610"><a href="#">Meer</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10809"><a href="https://maileon.com/nl/platform/">Ontdek het platform <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10618"><a href="https://maileon.com/nl/vergelijk-marketing-automation-software/">Vergelijk software <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> <li class="xxxxx-0 menu-item-9960"><a title="Solutions" href="#" @click="open("9960")">Voor wie <svg class="block ml-1 origin-center transition-all duration-500 ease-out" :class="{'rotate-180': current == '9960'}" width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#121321" stroke-width="2" /> </svg></a><div class="site-header-menu-dropdown" x-cloak x-show="current == 9960" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="site-header-menu-dropdown-inner"> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-11487"><a href="https://maileon.com/nl/oplossingen/per-sector/">Voor jouw sector</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9962"><a title="Education & Government" href="https://maileon.com/nl/oplossingen/per-sector/onderwijs-overheid/">Onderwijs & overheid</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9963"><a title="Finance & Insurance" href="https://maileon.com/nl/oplossingen/per-sector/financiele-instellingen-verzekeraars/">Financieel & verzekeringen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9964"><a title="Publishing" href="https://maileon.com/nl/oplossingen/per-sector/uitgeverijen/">Uitgeverijen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9965"><a title="Sports & Leisure" href="https://maileon.com/nl/oplossingen/per-sector/sport-recreatie/">Sport & recreatie</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9966"><a title="E-commerce & Retail" href="https://maileon.com/nl/oplossingen/per-sector/ecommerce-retail/">E-commerce & retail</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-9961"><a title="For your industry" href="https://maileon.com/nl/oplossingen/per-sector/">Voor jouw organisatie</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9967"><a title="B2B Businesses" href="https://maileon.com/nl/oplossingen/per-sector/b2b/">B2B bedrijven</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11201"><a href="https://maileon.com/nl/oplossingen/per-sector/franchise/">Franchise</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11452"><a href="https://maileon.com/nl/oplossingen/per-sector/b2c-bedrijven/">B2C bedrijven</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-9979"><a href="https://maileon.com/nl/partnerschappen/">Voor partners</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9980"><a href="https://maileon.com/nl/partnerschappen/agency/">Agency</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9981"><a href="https://maileon.com/nl/partnerschappen/tech/">Tech</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9982"><a title="Expert" href="https://maileon.com/nl/partnerschappen/expert/">Expert</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-level-1 site-header-menu-dropdown-bottom menu-item-9983"><a title="More" href="#">Meer</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10170"><a href="https://maileon.com/nl/oplossingen/">Sectoren & succesverhalen <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9977"><a title="Client Cases" href="https://maileon.com/nl/oplossingen/cases/">Cases <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9994"><a href="https://maileon.com/nl/contact/">Word een partner <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9985"><a href="https://maileon.com/nl/pricing/">Pricing</a></li> <li class="xxxxx-0 menu-item-12448"><a href="#" @click="open("12448")">Cases & Inspiratie <svg class="block ml-1 origin-center transition-all duration-500 ease-out" :class="{'rotate-180': current == '12448'}" width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#121321" stroke-width="2" /> </svg></a><div class="site-header-menu-dropdown" x-cloak x-show="current == 12448" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="site-header-menu-dropdown-inner"> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-9968"><a title="Cases" href="https://maileon.com/nl/oplossingen/cases/">Cases</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9969"><a title="De Hypotheker" href="https://maileon.com/nl/oplossingen/cases/de-hypotheker/">De Hypotheker</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11793"><a href="https://maileon.com/nl/oplossingen/cases/eredivisie/">Eredvisie</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10047"><a href="https://maileon.com/nl/oplossingen/cases/spare-rib-express/">Spare Rib Express</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12465"><a href="https://maileon.com/nl/oplossingen/cases/case-de-hardloopwinkel/">De Hardloopwinkel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9970"><a title="Offspring Media" href="https://maileon.com/nl/oplossingen/cases/offspring-media/">Offspring Media</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9971"><a title="Utrecht University" href="https://maileon.com/nl/oplossingen/cases/universiteit-utrecht/">Universiteit Utrecht</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11473"><a href="https://maileon.com/nl/oplossingen/cases/case-klaverblad-verzekering/">Klaverblad Verzekering</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-12455"><a href="https://maileon.com/nl/oplossingen/cases/">Partner cases</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11977"><a href="https://maileon.com/nl/oplossingen/cases/feelingz-kotak-marketing/">Feelingz & Kotak Marketing</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11834"><a href="https://maileon.com/nl/oplossingen/cases/springbok-agency/">Springbok Agency</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11929"><a href="https://maileon.com/nl/oplossingen/cases/case-frontis/">Frontis</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-level-1 menu-item-9991"><a href="https://maileon.com/nl/blog-overview/">Blogs & Guides</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom current-menu-item menu-item-12450"><a href="https://maileon.com/nl/blogs/9-handige-kpis-om-je-e-mail-marketing-te-monitoren-en-verbeteren/" aria-current="page">9 handige e-mail KPI’s</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12454"><a href="https://maileon.com/nl/blogs/gmail-email-regels-van-uitdaging-naar-kans/">Nieuwe Gmail regels</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12452"><a href="https://maileon.com/nl/blogs/succesvolle-e-commerce-e-mail-campagnes-opzetten/">8x e-commerce e-mail flows</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12453"><a href="https://maileon.com/nl/blogs/email-marketing-trends/">E-mailmarketing trends 2024</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11404"><a href="https://maileon.com/nl/de-marketer-gids-voor-marketing-automation/">Marketing Automation Guide</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11405"><a href="https://maileon.com/nl/e-commerce-downloadable/">E-commerce Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12449"><a href="https://maileon.com/nl/blog-overview/">Meer inspiratie</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-level-1 site-header-menu-dropdown-bottom menu-item-12456"><a href="#">Meer</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12457"><a href="https://maileon.com/nl/blog-overview/">Meer inspiratie <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12458"><a href="https://maileon.com/nl/oplossingen/cases/">Alle cases <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> <li class="xxxxx-0 menu-item-9986"><a title="More Maileon" href="#" @click="open("9986")">Meer Maileon <svg class="block ml-1 origin-center transition-all duration-500 ease-out" :class="{'rotate-180': current == '9986'}" width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#121321" stroke-width="2" /> </svg></a><div class="site-header-menu-dropdown" x-cloak x-show="current == 9986" x-transition:enter="transition ease-out duration-300" x-transition:enter-start="opacity-0" x-transition:enter-end="opacity-100" x-transition:leave="transition ease-in duration-300" x-transition:leave-start="opacity-100" x-transition:leave-end="opacity-0"><div class="site-header-menu-dropdown-inner"> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-9987"><a href="https://maileon.com/nl/meer-maileon/">Meer Maileon</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9988"><a href="https://maileon.com/nl/meer-maileon/over-ons/">Over ons</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9989"><a href="https://maileon.com/nl/meer-maileon/careers/">Vacatures</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-level-1 menu-item-11414"><a href="#">Support & Training</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-10428"><a href="https://support.maileon.nl/support/home">Support</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11248"><a href="https://maileon.com/nl/basic-trainingen/">Live Training</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11350"><a href="https://maileon.com/nl/e-learning/">E-learning</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 menu-item-10858"><a href="https://maileon.com/nl/demo/">Probeer Maileon</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10619"><a href="https://maileon.com/nl/contact/">Kom in contact</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10767"><a href="https://maileon.com/nl/offerte-aanvragen/">Vraag een offerte aan</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10620"><a href="https://maileon.com/nl/demo/">Ontvang een demo</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-level-1 site-header-menu-dropdown-bottom menu-item-12471"><a href="https://maileon.com/nl/contact/">Contact</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12472"><a href="tel:+31850653263">In gesprek? Bel +31 85 065 3263 <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-12473"><a href="mailto:contact@maileon.nl">Of mail naar contact@maileon.nl <svg class="ml-4 fill-secondary" width="18" height="16" viewBox="0 0 18 16" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M17.3157 7.9998C17.3056 7.74129 17.1991 7.44243 17.0218 7.25402L10.5138 0.384409C10.1337 -0.065777 9.40284 -0.056693 8.97562 0.348848C8.54839 0.754646 8.51333 1.47291 8.94334 1.87566L13.7115 6.91495L1.76846 6.91495C1.16948 6.91495 0.683723 7.40069 0.683723 7.99969C0.683723 8.59869 1.16921 9.08443 1.76846 9.08443L13.7115 9.08443L8.94334 14.1237C8.51333 14.5265 8.54864 15.248 8.97587 15.6538C9.4031 16.0596 10.1446 16.0614 10.514 15.6152L17.0221 8.74562C17.2201 8.53528 17.3129 8.28988 17.3159 7.99984L17.3157 7.9998Z"></path> </svg></a></li> </ul> </li> </ul> </li> </ul></div> </div> <div class="site-header-cta"> <div class="menu-header-right-container"><ul id="menu-header-right" class="inline-block"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10181"><a href="https://maileon.com/nl/demo/" class="btn btn-sm btn-primary whitespace-nowrap">Probeer Maileon</a></li> </ul></div> </div> </div> </header> </div>            <main id="content" class="site-main post-10637 news type-news status-publish has-post-thumbnail hentry category-blog" role="main"> <div class="page-content"> <div class="container px-0 lg:px-10 xl:px-40 py-4 lg:py-16"> <div class="grid grid-cols-1 lg:grid-cols-2 lg:gap-24 mb-8 "> <div class=" pb-6 md:pt-6"> <img decoding="async" class="md:rounded-3xl w-full" src="https://maileon.com/app/uploads/sites/2/2022/12/kpi-email-marketing.jpg"></img> </div> <div class="lg:py-4 px-5 lg:px-0 lg:order-first"> <div class="space-y-4"> <p class="text-gray-800 text-sm mb-4 mt-2"> </p> <h1 class="heading-3 text-black"> 9 Handige KPI’s om je e-mailmarketing te monitoren en verbeteren </h1> <div class="prose"> <p>Ontdek en bepaal welke e-mailmarketing KPI’s er belangrijk zijn om te monitoren en waar er nog verbetering mogelijk is.</p> <p><strong>Ga direct naar de volgende e-mail KPI’s:</strong></p> <p><a href="#KPI1">1. Open rate percentage</a><br /> <a href="#KPI2">2. Click to open rate</a><br /> <a href="#KPI3">3. Click through rate</a><br /> <a href="#KPI4">4. Conversion rate</a><br /> <a href="#KPI5">5. Bounce rate</a><br /> <a href="#KPI6">6. Unsubscribe rate</a><br /> <a href="#KPI7">7. Forwarding/Sharing rate</a><br /> <a href="#KPI8">8. List growth rate</a><br /> <a href="#KPI9">9. Overall return on investment (ROI)</a></p> </div> </div> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <div class="clear">Wat we vaak zien is dat organisaties aangeven dat ze “meer” uit <span style="color: #3366ff;"><a style="color: #3366ff;" href="https://maileon.com/nl/platform/features/marketing-automation-platform/">e-mailmarketing automation</a></span> willen halen. Daarom vragen organisaties, of hun agency’s aan ons <strong>welke e-mailstatistieken (KPI’s)</strong> het beste laten zien of ze het wel goed doen en/of waar ze hierop kunnen verbeteren.</div> <div></div> <h3 style="font-size: 30px;">KPI e-mailmarketing: bepaal het doel</h3> <p>Want waar kun je nou het beste naar kijken als organisatie om te zien of jouw <a href="https://maileon.com/nl/blogs/e-mailmarketing-voordelen-ideeen-en-tips/">e-mailmarketing</a> het gewenste resultaat behaalt? Geen enkele e-mailcampagne is natuurlijk hetzelfde en het belangrijkste is dan ook om jezelf als organisatie af te vragen <strong>wat het doel is achter jouw e-mailmarketing</strong>.</p> <p>Of nog beter; welke doelen je met e-mailmarketing wilt bereiken. Dit kunnen verschillende doelen zijn, denk bijvoorbeeld aan:</p> <ul> <li>Meer omzet realiseren (verkopen)</li> <li>Klantbehoud</li> <li>Leads laten converteren naar klanten</li> <li>De lijst van contactpersonen (leads) laten groeien.</li> </ul> <p>Nadat je als organisatie hebt bepaald welke doelen je wilt bereiken met e-mailmarketing automation, bepaal je welke e-mailmarketing KPI’s er belangrijk zijn om te monitoren en waar er nog verbetering mogelijk is.</p> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2>Welke e-mailmarketing KPI’s zet ik dan in?</h2> <p>Schrik niet, er zijn tientallen verschillende KPI’s die gebruikt worden om e-mailmarketing te monitoren. Zo beschikken we in ons eigen <a href="https://maileon.com/nl/platform/emailmarketing-software-van-maileon/">e-mailmarketing software</a> al standaard over 40+ verschillende <a href="https://maileon.com/nl/platform/features/analytics/">rapportages</a> waarin de meest gebruikte e-mail KPI’s inzichtelijk worden gemaakt. Om je hierin te begeleiden, lichten we hieronder de 9 meest gebruikte e-mailmarketing statistieken kort toe.</p> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI1">1.Open rate percentage</h2> <p>Het ‘open rate percentage’ betekent niets anders dan het aantal <em>unieke contacten die een e-mail openen</em>, gedeeld door het <em>totale aantal succesvol afgeleverde e-mails</em>.</p> <p>Het open rate percentage is een belangrijke indicator, aangezien het een goede indicatie geeft hoe relevant je bent voor je ontvangers. Een goede manier om je open rate percentage te verhogen, is om gebruik te maken van <a href="https://maileon.com/nl/platform/features/ab-testen/">A/B testen</a> op je subjectline of het verzendtijdstip. Al zien we zelf dat automatisch gepersonaliseerde verzendtijdstippen een grotere invloed hebben op de clickthrough rate (6,2%) dan op het open rate (2,6%).</p> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI2">2. Click to open rate</h2> <p>Het click to open rate geeft het aantal <em>unieke contacten dat op een link in de e-mail heeft geklikt</em>, gedeeld door het aantal <em>unieke contacten dat de e-mail heeft geopend aan</em>.</p> <p>Dit zegt wat over de effectiviteit van je boodschap, het design en de content van je e-mail. Aangezien deze statistiek je direct inzicht geeft in de contacten die je e-mail hebben geopend en vervolgens ook gehandeld hebben op basis van je design en boodschap, vinden wij dit een erg belangrijke indicator.</p> <p>Deze e-mail KPI verhoog je door gepersonaliseerde, <strong>duidelijke en bondige</strong> subject- en headlines te gebruiken en veel A/B testing toe te passen. A/B testen voer je uit op zowel de content, CTA’s, positionering en kleurgebruik.</p> </div> </div> </div> <div class="container py-4 lg:py-14 px-0 xl:px-40"> <div class="px-5 lg:px-10 xl:px-40 mx-auto flex flex-row items-start gap-6"> <div> <svg width="72" height="64" viewBox="0 0 72 64" fill="none" xmlns="http://www.w3.org/2000/svg" class="max-w-[44px] md:max-w-[54px] xl:max-w-none fill-primary"> <mask id="mask0_1061_164681" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="0" width="72" height="64"> <path d="M18.587 36.2927V17.3659H30.1304V0H22.6957C3.91304 0 0 9.17073 0 21.8537V64H30.1304V36.2927H18.587ZM60.4565 36.2927V17.3659H72V0H64.5652C45.7826 0 41.6739 9.17073 41.6739 21.8537V64H72V36.2927H60.4565Z" fill="#121321"/> </mask> <g mask="url(#mask0_1061_164681)"> <path d="M65.5358 -29.2096C64.6239 -26.1399 64.6239 -26.1399 76.7526 -8.0944C88.8817 9.95063 88.8817 9.95064 98.0025 6.13873C107.124 2.32633 107.124 2.32635 109.241 -11.3669C111.358 -25.0601 111.358 -25.0601 88.903 -28.6697C66.4478 -32.2793 66.4478 -32.2793 65.5358 -29.2096Z" /> <path d="M38.5479 40.1031C25.3798 41.2894 25.3798 41.2894 22.2889 43.7164C19.1981 46.1435 19.1981 46.1435 28.5244 74.2958C37.8507 102.448 37.8502 102.448 47.9338 95.7817C58.0169 89.1155 58.0169 89.1155 59.6099 75.7363C61.2029 62.357 61.2029 62.357 56.4595 50.637C51.716 38.9169 51.716 38.9169 38.5479 40.1031Z" /> <path d="M-28.5566 86.3111C-24.5299 119.034 -24.5299 119.034 -18.8038 115.337C-13.0778 111.641 -13.0772 111.64 -10.9739 94.2964C-8.87061 76.9525 -8.87062 76.9525 -12.9339 62.3997C-16.9972 47.8469 -16.9977 47.8474 -24.7905 50.7179C-32.5832 53.5883 -32.5833 53.5884 -28.5566 86.3111Z" /> <path d="M-52.9044 29.4329C-45.0531 51.6144 -45.0531 51.6144 -39.0481 50.9233C-33.0431 50.2323 -33.0437 50.2328 -25.2509 47.3623C-17.4581 44.4919 -17.4582 44.4919 -13.9302 39.2932C-10.4022 34.0946 -10.4022 34.0945 -9.98505 28.1318C-9.56789 22.169 -9.56789 22.169 -14.1258 -8.14894C-18.6837 -38.4669 -18.6832 -38.4674 -39.7196 -15.6066C-60.756 7.25415 -60.7556 7.25148 -52.9044 29.4329Z" /> <path d="M-7.89026 28.7865C-8.30743 34.7492 -8.30745 34.7493 4.67741 39.5438C17.6617 44.3388 17.6617 44.3388 20.7526 41.9118C23.8434 39.4847 23.8434 39.4847 26.3274 28.9721C28.8114 18.4595 28.8114 18.4595 25.1954 7.41448C21.5795 -3.63059 21.5795 -3.63059 7.05292 9.5968C-7.47366 22.8242 -7.4731 22.8237 -7.89026 28.7865Z" /> <path d="M-11.8981 42.3405C-15.4261 47.5392 -15.4261 47.5392 -11.3625 62.0928C-7.29888 76.6464 -7.29865 76.6451 4.19021 88.9071C15.6791 101.169 15.6791 101.169 23.7915 106.397C31.9039 111.624 31.9039 111.624 34.0774 107.331C36.2505 103.037 36.2505 103.037 26.9248 74.8842C17.599 46.7315 17.599 46.7315 4.61414 41.9369C-8.37016 37.1419 -8.37016 37.1419 -11.8981 42.3405Z" /> <path d="M28.2992 -16.2291C23.0624 -5.68197 23.0624 -5.68199 26.6789 5.36258C30.2954 16.4072 30.2949 16.4076 44.3792 0.498418C58.4635 -15.4108 58.4629 -15.4103 59.6901 -20.0714C60.9166 -24.7319 60.9166 -24.7319 47.2266 -25.7543C33.5365 -26.7766 33.5354 -26.7756 28.2992 -16.2291Z" /> <path d="M61.7426 77.2359C60.1496 90.6152 60.1496 90.6152 82.672 109.005C105.194 127.396 105.194 127.396 108.657 119.01C112.12 110.624 112.121 110.625 99.7878 77.593C87.4552 44.5611 87.4552 44.5611 75.3956 54.2093C63.336 63.8575 63.3351 63.8572 61.7426 77.2359Z" /> <path d="M-9.78623 -55.601C-16.2983 -49.3279 -16.2983 -49.3279 -16.6792 -44.9591C-17.0601 -40.5903 -17.0601 -40.5903 -12.5028 -10.2719C-7.94541 20.0466 -7.9454 20.0466 6.58119 6.81919C21.1078 -6.40821 21.1072 -6.4077 26.3443 -16.954C31.5811 -27.501 31.5811 -27.501 14.1534 -44.6869C-3.27439 -61.8728 -3.27418 -61.8741 -9.78623 -55.601Z" /> <path d="M62.8048 -23.8722C62.1631 -23.2822 62.1631 -23.2822 60.9365 -18.6216C59.7099 -13.9611 59.7099 -13.9611 56.3097 11.2745C52.9096 36.5101 52.9092 36.5092 57.6527 48.2293C62.3961 59.9494 62.3961 59.9494 74.456 50.302C86.516 40.6546 86.516 40.6546 87.6062 37.089C88.6965 33.5234 88.6965 33.5234 88.2003 22.5765C87.7041 11.6296 87.7046 11.6291 75.5755 -6.4159C63.4465 -24.4622 63.4465 -24.4623 62.8048 -23.8722Z" /> <path d="M27.5751 -135.816C22.2053 -136.312 22.2053 -136.312 10.4033 -100.382C-1.39876 -64.4522 -1.39819 -64.4526 16.0293 -47.2654C33.4569 -30.0782 33.4571 -30.0796 47.1471 -29.0572C60.8372 -28.0348 60.8372 -28.0348 61.4789 -28.6249C62.1206 -29.2149 62.1206 -29.2149 63.0325 -32.2846C63.9445 -35.3543 63.9445 -35.3543 65.6069 -46.4224C67.2696 -57.4897 67.2696 -57.4898 68.6679 -89.8051C70.0665 -122.12 70.0664 -122.12 51.5055 -128.72C32.9449 -135.32 32.9449 -135.32 27.5751 -135.816Z" /> <path d="M27.9474 28.6097C25.4634 39.1222 25.4634 39.1222 38.6309 37.9365C51.7991 36.7503 51.7991 36.7502 55.1993 11.5147C58.5994 -13.7209 58.5998 -13.7201 44.5157 2.18785C30.4319 18.0966 30.4319 18.0966 27.9474 28.6097Z" /> <path d="M68.2266 -44.5002C66.5639 -33.4329 66.5639 -33.4329 89.0191 -29.8233C111.474 -26.2137 111.474 -26.2137 116.625 -33.3973C121.776 -40.5808 121.776 -40.5808 95.8325 -48.0742C69.8893 -55.5675 69.8899 -55.568 68.2266 -44.5002Z" /> </g> </svg> </div> <div> <blockquote class="h3 text-black text-2xl md:text-4xl xl:text-5xl pb-5"> <p>Het click to open rate verhoog je door gepersonaliseerde, <strong>duidelijke en bondige</strong> subject- en headlines te gebruiken.</p> </blockquote> <div class="text-gray "> – </div> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI3">3. Click through rate</h2> <p><strong>Wat meet het?</strong> Hoeveel ontvangers (%) op een link in een e-mail hebben geklikt.</p> <p><strong>Hoe wordt het gemeten? </strong>(Totaal aantal kliks/aantal geleverde e-mails) x 100.</p> <p><strong>Wat heb je eraan? </strong>De CTR is vergelijkbaar met de CTOR, maar verschilt in die zin dat het alleen maar click-throughs laat zien. CTR is handig als je alleen wilt <em>weten hoeveel ontvangers op je link hebben geklikt</em>, omdat dit je veel kan vertellen over wat bepaalde klanten interessant vinden. Dat is handig om te begrijpen hoe je klanten zich gedragen.</p> <p>Als je controleert welke links je ontvangers aanklikken krijg je waardevol inzicht in wat hun aandacht trekt, wat ze relevant vinden, en wat hen motiveert om hun geld aan jouw product of dienst uit te geven. Naast het gebruik van automatisch gepersonaliseerde verzendtijdstippen, kan de CTR ook verhoogd worden door <strong>meerdere links en call to action buttons</strong> toe te voegen. Personaliseer en test hier vooral mee!</p> <h3 style="font-size: 25px;">Wat is een goede CTR e-mail?</h3> <p>Een goede CTR voor e-mail hangt af van de industrie en het doel van de campagne, maar gemiddeld ligt een goede CTR tussen de 2% en 5%. Als je boven dit percentage zit, doe je het uitstekend. Het is echter belangrijk om naast <a href="https://ddma.nl/kennisbank/gdma-international-email-benchmark-2023-hogere-open-rates-door-apple-mail-privacy-protection-en-privacyregels-beinvloeden-deliverability-en-engagement/">internationale benchmarks</a> vooral juist je eigen benchmarks te ontwikkelen en je prestaties in de loop van de tijd te verbeteren. Monitor dit dan ook, zodat je weet wat jouw persoonlijke doel is.</p> <p>Maar let op: met enkel de CTR kan je niet bepalen of je campagne goed presteert. Het is een belangrijk onderdeel van het volledige plaatje, maar je hebt er nog steeds het meeste aan als je het combineert met andere cijfers. Vooral deze volgende…</p> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI4">4. Conversion rate</h2> <p><strong>Wat meet het? </strong>Het aantal ontvangers dat het doel van je e-mail heeft voltooid.<br /> Als je e-mail bijvoorbeeld is bedoeld om de aankoop van een bepaald product te promoten, geeft de conversion rate aan hoeveel ontvangers dat product ook daadwerkelijk hebben gekocht.</p> <p><strong>Hoe wordt het gemeten? </strong>(Aantal geconverteerde ontvangers/totaal aantal geleverde e-mails) x100</p> <p><strong>Wat heb je eraan? </strong>In de meeste gevallen is je conversion rate nauw verbonden met je algemene campagnedoel. Aangezien deze e-mail KPI aangeeft in hoeverre je contacten ook de daadwerkelijke gewenste actie hebben uitgevoerd, maakt dit het tot één van de belangrijkste indicatoren.</p> <p>Een hoge conversion rate laat zien dat je campagne doet wat hij moet doen. Mensen kopen wat je aanbiedt. <em>Je bent al goed bezig!</em> Door gebruik te maken van <strong>duidelijke CTA’s</strong> en een <strong>gepersonaliseerd aanbod</strong> (door bijvoorbeeld zelflerende algoritmes te gebruiken voor productaanbevelingen), kan een conversie rate goed verhoogd worden.</p> <p>Een lage conversion rate is trouwens niet meteen het einde van de wereld. Je campagne moet misschien nog <strong>een laatste hindernis overwinnen</strong>, maar als andere statistieken wel goed zijn, hoef je waarschijnlijk maar een paar kleine veranderingen door te voeren.</p> <h3 style="font-size: 25px;">Je conversion rate verbeteren door te testen</h3> <p>Je conversion rate verbeteren? Vergeet dan voora; niet te testen. Een voorbeeld: als je open rates en CTR allebei hoog zijn, betekent het dat je e-mail – in elk geval in eerste instantie – goed binnenkomt bij je ontvangers. Om ze het laatste zetje te geven moet je gewoon uitzoeken <em>waarom mensen zelf die laatste stap niet zetten</em>.</p> <p>Misschien zijn je formulieren te ingewikkeld, of is je website niet geoptimaliseerd voor mobiel gebruik, of is je CTA niet aantrekkelijk genoeg. Wat het ook is, met een paar tests kan je het probleem blootleggen en je conversion rate weer op het spoor krijgen.</p> </div> </div> </div> <div class="container md:py-14 pb-14 px-0"> <div class="pb-3 xl:text-center"> <div class="px-5 lg:px-10 xl:px-40 mb-4"> <h1 class="heading-3 text-black"> </h1> </div> <div class="md:px-5 lg:px-10 xl:px-40 mx-auto overflow-hidden"> <img decoding="async" src="https://maileon.com/app/uploads/sites/2/2022/12/email-kpi.jpg" class="w-full md:rounded-3xl" /> </div> <div class="w-full px-5 py-5 md:px-5 lg:px-10 xl:px-40 mx-auto text-gray"> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI5">5. Bounce rate</h2> <p><strong>Wat meet het? </strong>Het percentage niet-afgeleverde e-mails.</p> <p><strong>Hoe wordt het gemeten? </strong>(Totaal aantal verzonden e-mails/totaal aantal niet-bezorgde e-mails) x100</p> <p><strong>Wat heb je eraan? </strong>Er zijn twee soorten bounce: ‘<strong>hard</strong>’ en ‘<strong>zacht</strong>’. Een harde bounce betekent dat je e-mail ‘permanent’ niet geleverd kan worden. Meestal komt dit doordat het e-mailadres niet bestaat of is gedeactiveerd. Een ‘zachte’ bounce is een tijdelijk probleem. Het postvak IN van de ontvanger kan bijvoorbeeld vol zijn of de server is niet beschikbaar.</p> <p>De bounce rates zijn niet altijd direct met je campagnedoelstellingen verbonden, maar ze zijn wel <em>belangrijk om problemen bij het afleveren van e-mails op te sporen</em>. Als je bijvoorbeeld veel harde bounces hebt, komt dat je <a href="https://maileon.com/nl/blogs/sender-score/">sender reputation</a> niet ten goede en zelfs soft bounces kunnen die reputatie in de loop van de tijd verslechteren.</p> <p>Vaak zien we dat een e-mailmarketing software pakket deze bounces ten <strong>onrechte op de blacklist</strong> zet. Wil je deze verloren e-mailadressen terugwinnen? Voer dan een <a href="https://maileon.com/nl/platform/features/emailadres-validatie/">adrescheck</a> uit!</p> <p>Een lage sender reputation betekent dat internetproviders op hun hoede zullen zijn voor je e-mails, waardoor het steeds moeilijker wordt om je ontvangers te bereiken. Controleer daarom regelmatig je bounce rate om er zeker van te zijn dat je ontvangers jouw e-mailcampagnes blijven ontvangen.</p> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI6">6. Unsubscribe rate</h2> <p><strong>Wat meet het? </strong>Het aantal personen dat zich na een e-mail of campagne heeft afgemeld/uitgeschreven van je lijst/mailings.</p> <p><strong>Hoe wordt het gemeten?</strong> Lijstgrootte vóór de campagne – lijstgrootte ná de campagne<strong><br /> </strong></p> <p><strong>Wat heb je eraan? </strong>Net als de open rate zegt de unsubscribe rate meer dan je in eerste instantie zou denken. Om te beginnen is het niet altijd een slechte zaak.</p> <p>Als een abonnee niet langer geïnteresseerd is in je e-mails, dan is het alternatief op uitschrijven dat de abonnee je e-mails als spam markeert of ze simpelweg negeert. <strong>Allebei deze opties <em>brengen veel meer schade toe</em> aan je sender reputation dan een uitschrijving.</strong></p> <p>Als je echter een grotere hoeveelheid unsubscribes ziet na een bepaalde e-mail of campagne, is het de <em>moeite waard om dit te onderzoeken</em>. Het kan er namelijk op wijzen dat je een deel van je abonnees hebt gekwetst of beledigd. Of dat je ze meer e-mails stuurt dan ze lief is.</p> <p>Deze e-mail KPI geeft daarnaast een goed beeld over de groei (of krimp) van je contactlijst.</p> <h3 style="font-size: 25px;">Hoe verminder ik mijn unsubscribe rate?</h3> <p>Door het gebruik van relevante content en een hoge mate van <a href="https://maileon.com/nl/platform/features/gepersonaliseerde-dynamische-content/">personalisering</a> door te voeren, zul je zien dat de unsubscribe rate omlaag gaat. Daarnaast zien we dat door het gebruik van automatisch gepersonaliseerde verzendtijden, het aantal unsubscribers gemiddeld met 4,4% afneemt.</p> <p>Maar om een duidelijker beeld te krijgen van wat er gaande is, moet je je unsubscribe rate vergelijken met andere statistieken. Als een <em>stijgende unsubscribe rate</em> bijvoorbeeld samenvalt met een <em>stijgende bounce rate</em>, kan het zijn dat je een leveringsprobleem hebt. Als het samenvalt met een <em>dalende open rate</em>, kan je je onderwerpregels aantrekkelijker maken of je verzendschema eens onder de loep nemen.</p> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI7">7. Forwarding/Sharing rate</h2> <p>Het forwarding en sharing rate percentage geven aan hoeveel van je unieke contacten je e-mail (of een gedeelte ervan) hebben gedeeld met anderen via een ‘forward to friends’ of ‘share this’ button op social media.</p> <p>Het belang van deze indicator is de afgelopen jaren steeds belangrijker geworden. Het geeft namelijk niet alleen aan hoeveel fans van je brand je in hun netwerk aanbevelen, maar het biedt ook de kans om via deze weg nieuwe contacten te verwerven. Duidelijke share en social media CTA’s verhogen je sharing rate.</p> </div> </div> </div> <div class="container py-4 lg:py-14 px-0 xl:px-40"> <div class="px-5 lg:px-10 xl:px-40 mx-auto flex flex-row items-start gap-6"> <div> <svg width="72" height="64" viewBox="0 0 72 64" fill="none" xmlns="http://www.w3.org/2000/svg" class="max-w-[44px] md:max-w-[54px] xl:max-w-none fill-primary"> <mask id="mask0_1061_164681" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="0" y="0" width="72" height="64"> <path d="M18.587 36.2927V17.3659H30.1304V0H22.6957C3.91304 0 0 9.17073 0 21.8537V64H30.1304V36.2927H18.587ZM60.4565 36.2927V17.3659H72V0H64.5652C45.7826 0 41.6739 9.17073 41.6739 21.8537V64H72V36.2927H60.4565Z" fill="#121321"/> </mask> <g mask="url(#mask0_1061_164681)"> <path d="M65.5358 -29.2096C64.6239 -26.1399 64.6239 -26.1399 76.7526 -8.0944C88.8817 9.95063 88.8817 9.95064 98.0025 6.13873C107.124 2.32633 107.124 2.32635 109.241 -11.3669C111.358 -25.0601 111.358 -25.0601 88.903 -28.6697C66.4478 -32.2793 66.4478 -32.2793 65.5358 -29.2096Z" /> <path d="M38.5479 40.1031C25.3798 41.2894 25.3798 41.2894 22.2889 43.7164C19.1981 46.1435 19.1981 46.1435 28.5244 74.2958C37.8507 102.448 37.8502 102.448 47.9338 95.7817C58.0169 89.1155 58.0169 89.1155 59.6099 75.7363C61.2029 62.357 61.2029 62.357 56.4595 50.637C51.716 38.9169 51.716 38.9169 38.5479 40.1031Z" /> <path d="M-28.5566 86.3111C-24.5299 119.034 -24.5299 119.034 -18.8038 115.337C-13.0778 111.641 -13.0772 111.64 -10.9739 94.2964C-8.87061 76.9525 -8.87062 76.9525 -12.9339 62.3997C-16.9972 47.8469 -16.9977 47.8474 -24.7905 50.7179C-32.5832 53.5883 -32.5833 53.5884 -28.5566 86.3111Z" /> <path d="M-52.9044 29.4329C-45.0531 51.6144 -45.0531 51.6144 -39.0481 50.9233C-33.0431 50.2323 -33.0437 50.2328 -25.2509 47.3623C-17.4581 44.4919 -17.4582 44.4919 -13.9302 39.2932C-10.4022 34.0946 -10.4022 34.0945 -9.98505 28.1318C-9.56789 22.169 -9.56789 22.169 -14.1258 -8.14894C-18.6837 -38.4669 -18.6832 -38.4674 -39.7196 -15.6066C-60.756 7.25415 -60.7556 7.25148 -52.9044 29.4329Z" /> <path d="M-7.89026 28.7865C-8.30743 34.7492 -8.30745 34.7493 4.67741 39.5438C17.6617 44.3388 17.6617 44.3388 20.7526 41.9118C23.8434 39.4847 23.8434 39.4847 26.3274 28.9721C28.8114 18.4595 28.8114 18.4595 25.1954 7.41448C21.5795 -3.63059 21.5795 -3.63059 7.05292 9.5968C-7.47366 22.8242 -7.4731 22.8237 -7.89026 28.7865Z" /> <path d="M-11.8981 42.3405C-15.4261 47.5392 -15.4261 47.5392 -11.3625 62.0928C-7.29888 76.6464 -7.29865 76.6451 4.19021 88.9071C15.6791 101.169 15.6791 101.169 23.7915 106.397C31.9039 111.624 31.9039 111.624 34.0774 107.331C36.2505 103.037 36.2505 103.037 26.9248 74.8842C17.599 46.7315 17.599 46.7315 4.61414 41.9369C-8.37016 37.1419 -8.37016 37.1419 -11.8981 42.3405Z" /> <path d="M28.2992 -16.2291C23.0624 -5.68197 23.0624 -5.68199 26.6789 5.36258C30.2954 16.4072 30.2949 16.4076 44.3792 0.498418C58.4635 -15.4108 58.4629 -15.4103 59.6901 -20.0714C60.9166 -24.7319 60.9166 -24.7319 47.2266 -25.7543C33.5365 -26.7766 33.5354 -26.7756 28.2992 -16.2291Z" /> <path d="M61.7426 77.2359C60.1496 90.6152 60.1496 90.6152 82.672 109.005C105.194 127.396 105.194 127.396 108.657 119.01C112.12 110.624 112.121 110.625 99.7878 77.593C87.4552 44.5611 87.4552 44.5611 75.3956 54.2093C63.336 63.8575 63.3351 63.8572 61.7426 77.2359Z" /> <path d="M-9.78623 -55.601C-16.2983 -49.3279 -16.2983 -49.3279 -16.6792 -44.9591C-17.0601 -40.5903 -17.0601 -40.5903 -12.5028 -10.2719C-7.94541 20.0466 -7.9454 20.0466 6.58119 6.81919C21.1078 -6.40821 21.1072 -6.4077 26.3443 -16.954C31.5811 -27.501 31.5811 -27.501 14.1534 -44.6869C-3.27439 -61.8728 -3.27418 -61.8741 -9.78623 -55.601Z" /> <path d="M62.8048 -23.8722C62.1631 -23.2822 62.1631 -23.2822 60.9365 -18.6216C59.7099 -13.9611 59.7099 -13.9611 56.3097 11.2745C52.9096 36.5101 52.9092 36.5092 57.6527 48.2293C62.3961 59.9494 62.3961 59.9494 74.456 50.302C86.516 40.6546 86.516 40.6546 87.6062 37.089C88.6965 33.5234 88.6965 33.5234 88.2003 22.5765C87.7041 11.6296 87.7046 11.6291 75.5755 -6.4159C63.4465 -24.4622 63.4465 -24.4623 62.8048 -23.8722Z" /> <path d="M27.5751 -135.816C22.2053 -136.312 22.2053 -136.312 10.4033 -100.382C-1.39876 -64.4522 -1.39819 -64.4526 16.0293 -47.2654C33.4569 -30.0782 33.4571 -30.0796 47.1471 -29.0572C60.8372 -28.0348 60.8372 -28.0348 61.4789 -28.6249C62.1206 -29.2149 62.1206 -29.2149 63.0325 -32.2846C63.9445 -35.3543 63.9445 -35.3543 65.6069 -46.4224C67.2696 -57.4897 67.2696 -57.4898 68.6679 -89.8051C70.0665 -122.12 70.0664 -122.12 51.5055 -128.72C32.9449 -135.32 32.9449 -135.32 27.5751 -135.816Z" /> <path d="M27.9474 28.6097C25.4634 39.1222 25.4634 39.1222 38.6309 37.9365C51.7991 36.7503 51.7991 36.7502 55.1993 11.5147C58.5994 -13.7209 58.5998 -13.7201 44.5157 2.18785C30.4319 18.0966 30.4319 18.0966 27.9474 28.6097Z" /> <path d="M68.2266 -44.5002C66.5639 -33.4329 66.5639 -33.4329 89.0191 -29.8233C111.474 -26.2137 111.474 -26.2137 116.625 -33.3973C121.776 -40.5808 121.776 -40.5808 95.8325 -48.0742C69.8893 -55.5675 69.8899 -55.568 68.2266 -44.5002Z" /> </g> </svg> </div> <div> <blockquote class="h3 text-black text-2xl md:text-4xl xl:text-5xl pb-5"> <p>Het unsubscribe rate geeft een goed beeld over de groei (of krimp) van je contactlijst</p> </blockquote> <div class="text-gray "> – </div> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI8">8. Lists growth rate</h2> <p>Het list growth rate is het percentage waarmee je contactlijst is gegroeid. Het is een erg belangrijke indicator, aangezien je contactlijst jaarlijks alleen al door lijsterosie (unsubscribers, bounces etc.) al met zo’n 20% krimpt.</p> <p>Zorg er dus voor dat je goed zicht hebt op hoeveel lijsterosie er plaatsvindt en waardoor dit veroorzaakt wordt. Om lijsterosie tegen te gaan wil je een non stop nieuwe aanbreng van contacten en nieuwe leads tot loyale klanten laten converteren. Je kunt dit het beste doen door gestructureerde lead campagnes op te zetten.</p> </div> </div> </div> <div class="container py-8 px-0 xl:px-40"> <div class="px-5 md:px-10 xl:px-40 pb-3 md:mr-24"> <div class="prose "> <h2 id="KPI9"> 9. Overall return on investments</h2> <p>De overall return on investments (ROI) geeft het rendement aan van je e-mailmarketing campagne(s). Anders gezegd: de opbrengsten uit e-mailmarketing versus de kosten van e-mailmarketing. Dit is natuurlijk een zeer belangrijke indicator, want hier kan je zien of de gemaakte kosten opwegen tegen het gewenste resultaat.</p> <p>Ook al kunnen e-mail en marketing automation soms een flinke investering zijn (in tijd en geld), het is toch één van de meest renderende marketingkanalen waarbij ROI’s van meer dan 4000% niet ongewoon zijn. Deze ROI is ook je belangrijkste argument om (nog) meer tijd en energie in je e-mailmarketing te stoppen.</p> <p>Naast de bovengenoemde metrics, zijn er natuurlijk nog veel meer metrics die je kunnen helpen om meer inzicht te krijgen of je op de goede weg bent met e-mailmarketing. Denk hierbij aan omzet per contact/campagne, of opens per device/system/periode.</p> <p> </p> <h2><strong>KPI’s e-mailmarketing: Wat zeggen je statistieken nu eigenlijk?</strong></h2> <p>Zoals we eerder al aan gaven, is het afhankelijk van je e-mailmarketing doelen welke KPI’s het meest geschikt en/of belangrijk voor je zijn. Nu je hopelijk meer inzicht hebt in de e-mailmarketing KPI’s die voor jou belangrijk zijn, kun je ze gaan vergelijken met verschillende <a href="https://ddma.nl/emailbenchmark/" target="_blank" rel="noreferrer noopener">benchmarks</a>.</p> <p>Zo krijg je al snel een redelijk beeld of je het ‘goed’ doet of dat er nog veel voor je te winnen valt op dit gebied. Staar jezelf echter niet blind op deze benchmark. Het belangrijkste is dat je inzicht hebt in het behalen van je eigen e-mailmarketing doelen en gebruik dit inzicht om vervolgens non-stop te verbeteren. Hier gestructureerd mee aan de slag gaan, levert direct winst op: wij zien de statistieken van onze klanten namelijk iedere periode verbeteren.</p> <p><strong>Heb je nog vragen over e-mailmarketing en de bijbehorende KPI’s?</strong> Neem gerust <a href="https://maileon.com/nl/contact/">vrijblijvend contact</a> met ons op of <a href="https://maileon.com/nl/demo/">vraag een demo aan</a>. Wij helpen je graag verder!</p> </div> </div> </div> <div class="container px-0 py-14"> <div class="px-5 lg:px-10 xl:px-40 pb-3"> <div class="flex flex-col lg:flex-row justify-center gap-8 mx-auto"> <div class="mx-auto w-full max-w-[744px]"> <h3 class="heading-4 text-primary-500"> Lees ook </h3> <ul> <li class="border-b border-gray-100 py-5 md:py-7 last:border-none"> <a href="https://maileon.com/nl/blogs/e-mail-automation-wat-waarom-en-hoe/" class="flex"> <div class="w-[80px] h-[54px] md:w-[138px] md:h-[92px] shrink-0 bg-cover bg-center rounded-[10px]" style="background-image: url('https://maileon.com/app/uploads/sites/2/2024/07/Marketing-automation.jpg')"> </div> <div class="ml-5 flex flex-col"> <p class="text-xl font-bold">E-mailmarketing automation: de kracht van e-mails automatiseren</p> <p class="text-gray text-md"> Lees alles over hoe e-mail automation je marketingstrategie verbetert. Tips over e-mail automation, e-mail flows & beste tools om e-mails te versturen. </p> </div> </a> </li> <li class="border-b border-gray-100 py-5 md:py-7 last:border-none"> <a href="https://maileon.com/nl/blogs/de-magie-van-e-mail-en-wenskaarten-samen/" class="flex"> <div class="w-[80px] h-[54px] md:w-[138px] md:h-[92px] shrink-0 bg-cover bg-center rounded-[10px]" style="background-image: url('https://maileon.com/app/uploads/sites/2/2024/07/Postcard-marketing.jpg')"> </div> <div class="ml-5 flex flex-col"> <p class="text-xl font-bold">Versterk je marketing: de magie van e-mail en wenskaarten samen</p> <p class="text-gray text-md"> Door een vleugje ouderwetse charme van ansichtkaarten toe te voegen aan je strategie, kun je een krachtige marketingmix creëren. </p> </div> </a> </li> <li class="border-b border-gray-100 py-5 md:py-7 last:border-none"> <a href="https://maileon.com/nl/blogs/verbeter-je-e-mailmarketing-campagnes-met-een-sms-aanpak/" class="flex"> <div class="w-[80px] h-[54px] md:w-[138px] md:h-[92px] shrink-0 bg-cover bg-center rounded-[10px]" style="background-image: url('https://maileon.com/app/uploads/sites/2/2024/06/adem-ay-ik_AuIWeBBM-unsplashfixed.jpg')"> </div> <div class="ml-5 flex flex-col"> <p class="text-xl font-bold">Kan een sms aanpak je e-mailmarketing campagnes verbeteren?</p> <p class="text-gray text-md"> Wil je meer uit je e-mailcampagnes halen? Het toevoegen van sms is een bewezen manier om betrokkenheid te verhogen, leads te koesteren. </p> </div> </a> </li> </ul> <div class="flex flex-col md:flex-row flex-wrap w-full mt-3 gap-4"> </div> </div> </div> </div> </div> <div class="block-hero-top-curve-large bg-no-repeat bg-right-top bg-[length:auto_100%] relative overflow-hidden"> <div class="relative lg:absolute lg:right-0 z-0 lg:w-1/2 xl:w-auto lg:mb-0 w-full"> <img fetchpriority="high" decoding="async" width="1024" height="684" src="https://maileon.com/app/uploads/sites/2/2022/09/BEELD31_Maileon_20220728_011_WEB-1024x684.jpg" class="w-full min-w-[55vw] max-w-[100%]" alt="Get in contact" srcset="https://maileon.com/app/uploads/sites/2/2022/09/BEELD31_Maileon_20220728_011_WEB-1024x684.jpg 1024w, https://maileon.com/app/uploads/sites/2/2022/09/BEELD31_Maileon_20220728_011_WEB-300x200.jpg 300w, https://maileon.com/app/uploads/sites/2/2022/09/BEELD31_Maileon_20220728_011_WEB-768x513.jpg 768w, https://maileon.com/app/uploads/sites/2/2022/09/BEELD31_Maileon_20220728_011_WEB-1536x1025.jpg 1536w, https://maileon.com/app/uploads/sites/2/2022/09/BEELD31_Maileon_20220728_011_WEB.jpg 2000w" sizes="(max-width: 1024px) 100vw, 1024px" /> <div class="absolute bottom-0 w-full block lg:hidden"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 768 100" class="fill-primary"> <path d="M 1221,1000 H -63 c 0,0 6e-4,-745.425 0,-559.546 281.767,-44.575 673.208,42.792 843.517,65.08 170.308,22.288 359.343,4.457 440.483,-45.467 z" id="path42" clip-path="url(#clipPath289)" transform="translate(0,-420.2691)" /> </svg> </div> </div> <div class="shape-hero-cta bg-primary lg:bg-transparent bg-cover bg-left bg-no-repeat relative pb-20 md:pb-0 after:shape-hero-cta-bottom after:absolute after:top-0 after:bottom-0 after:bg-no-repeat after:bg-bottom after:bg-contain after:w-full after:pointer-events-none"> <div class="container text-primary flex flex-col justify-center items-start px-5 md:px-10 xl:px-40 pt-8 lg:pt-20 pb-16 md:pb-32 lg:pb-20 lg:min-h-[429px] xl:min-h-[603px]"> <div class="flex flex-col w-full lg:w-7/12"> <h3 class="heading-1"> Kom in gesprek! </h3> <div class="prose prose-invert text-primary text-lg"> <p>Of je nou op zoek bent naar een nieuw platform, een partnerschap, of gewoon eens een kop koffie wilt doen: we horen graag van je.</p> </div> </div> <div class="flex flex-col md:flex-row w-full mt-4 gap-4"> <a href="https://maileon.com/nl/contact/" target="" class="block btn btn-secondary"> Kom in gesprek </a> </div> </div> </div> </div> <div class="post-tags"> </div> </div> </main> <div class="language-popup" x-cloak x-data="languagePopup" x-show="show && context" x-init='initialize(false)' x-transition> <template x-if="context"> <div class="inner"> <h4 class="h4" x-text="context.heading"></h4> <div x-text="context.context"></div> <div class="space-y-4 md:space-y-0 md:space-x-4"> <a class="btn btn-primary" @click="accept" x-text="context.accept_button_label"></a> <a class="btn btn-dark" @click="close" x-text="context.ignore_button_label"></a> </div> </div> <div class="absolute right-4 top-4 z-50 flex-initial w-9 h-9 pt-[0.9rem] m-0 cursor-pointer pointer-events-auto" @click="close"> <svg class="w-6 h-6 stroke-primary" fill="none" stroke="currentColor" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"> <path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M6 18L18 6M6 6l12 12"></path> </svg> </div> </template> </div> <footer id="site-footer" class="site-footer text-white " role="contentinfo"> <div class="container"> <div class="md:py-12 flex flex-col gap-y-16 px-0 md:px-10 xl:px-40"> <div class="flex-1 px-5"> <nav class="site-navigation" role="navigation"> <ul id="menu-footer" class="menu-footer"> <li class="menu-item py-2 md:py-0 border-b border-white border-opacity-10 md:border-none"> <a href="javascript:void(0);" target="" @click="footer = ( footer !== '640') ? '640' : false" class="flex py-2 md:py-0 items-center justify-between w-full whitespace-nowrap"> Platform <svg class="md:hidden origin-center transition-all duration-500 ease-out" :class="{'rotate-180': footer === '640'}" width="18" height="12" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#ffffff" stroke-width="2" /> </svg> </a> <ul class="sub-menu max-h-0 md:max-h-screen duration-500 origin-top transform-gpu transition-all overflow-hidden" :class="{'!max-h-screen': footer === '640' }"> <li class="menu-item py-2"> <a href="https://maileon.com/nl/platform/features/" target="" class="whitespace-nowrap"> Features </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/vergelijk-marketing-automation-software/" target="" class="whitespace-nowrap"> Vergelijkingen </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/integraties/" target="" class="whitespace-nowrap"> Integraties </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/platform/emailmarketing-software-van-maileon/" target="" class="whitespace-nowrap"> E-mailmarketing software </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/platform/features/marketing-automation-platform/" target="" class="whitespace-nowrap"> Marketing automation platform </a> </li> </ul> </li> <li class="menu-item py-2 md:py-0 border-b border-white border-opacity-10 md:border-none"> <a href="javascript:void(0);" target="" @click="footer = ( footer !== '656') ? '656' : false" class="flex py-2 md:py-0 items-center justify-between w-full whitespace-nowrap"> Oplossingen <svg class="md:hidden origin-center transition-all duration-500 ease-out" :class="{'rotate-180': footer === '656'}" width="18" height="12" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#ffffff" stroke-width="2" /> </svg> </a> <ul class="sub-menu max-h-0 md:max-h-screen duration-500 origin-top transform-gpu transition-all overflow-hidden" :class="{'!max-h-screen': footer === '656' }"> <li class="menu-item py-2"> <a href="https://maileon.com/nl/oplossingen/" target="" class="whitespace-nowrap"> Per sector </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/oplossingen/cases/" target="" class="whitespace-nowrap"> Cases </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/oplossingen/" target="" class="whitespace-nowrap"> Overzicht </a> </li> </ul> </li> <li class="menu-item py-2 md:py-0 border-b border-white border-opacity-10 md:border-none"> <a href="javascript:void(0);" target="" @click="footer = ( footer !== '10926') ? '10926' : false" class="flex py-2 md:py-0 items-center justify-between w-full whitespace-nowrap"> Partners <svg class="md:hidden origin-center transition-all duration-500 ease-out" :class="{'rotate-180': footer === '10926'}" width="18" height="12" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#ffffff" stroke-width="2" /> </svg> </a> <ul class="sub-menu max-h-0 md:max-h-screen duration-500 origin-top transform-gpu transition-all overflow-hidden" :class="{'!max-h-screen': footer === '10926' }"> <li class="menu-item py-2"> <a href="https://maileon.com/nl/partnerschappen/tech/" target="" class="whitespace-nowrap"> Tech </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/partnerschappen/expert/" target="" class="whitespace-nowrap"> Expert </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/partnerschappen/agency/" target="" class="whitespace-nowrap"> Agency </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/partnerschappen/" target="" class="whitespace-nowrap"> Overzicht </a> </li> </ul> </li> <li class="menu-item py-2 md:py-0 border-b border-white border-opacity-10 md:border-none"> <a href="javascript:void(0);" target="" @click="footer = ( footer !== '665') ? '665' : false" class="flex py-2 md:py-0 items-center justify-between w-full whitespace-nowrap"> Over ons <svg class="md:hidden origin-center transition-all duration-500 ease-out" :class="{'rotate-180': footer === '665'}" width="18" height="12" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#ffffff" stroke-width="2" /> </svg> </a> <ul class="sub-menu max-h-0 md:max-h-screen duration-500 origin-top transform-gpu transition-all overflow-hidden" :class="{'!max-h-screen': footer === '665' }"> <li class="menu-item py-2"> <a href="https://maileon.com/nl/meer-maileon/over-ons/" target="" class="whitespace-nowrap"> Over ons </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/pricing/" target="" class="whitespace-nowrap"> Pricing </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/demo/" target="" class="whitespace-nowrap"> Demo </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/contact/" target="" class="whitespace-nowrap"> Contact </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/meer-maileon/careers/" target="" class="whitespace-nowrap"> Werken bij </a> </li> </ul> </li> <li class="menu-item py-2 md:py-0 border-b border-white border-opacity-10 md:border-none"> <a href="javascript:void(0);" target="" @click="footer = ( footer !== '10766') ? '10766' : false" class="flex py-2 md:py-0 items-center justify-between w-full whitespace-nowrap"> Meer <svg class="md:hidden origin-center transition-all duration-500 ease-out" :class="{'rotate-180': footer === '10766'}" width="18" height="12" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M11 1L6 6L1 1" stroke="#ffffff" stroke-width="2" /> </svg> </a> <ul class="sub-menu max-h-0 md:max-h-screen duration-500 origin-top transform-gpu transition-all overflow-hidden" :class="{'!max-h-screen': footer === '10766' }"> <li class="menu-item py-2"> <a href="https://maileon.com/nl/disclaimer/" target="" class="whitespace-nowrap"> Disclaimer </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/general-terms-conditions/" target="" class="whitespace-nowrap"> Terms & Conditions </a> </li> <li class="menu-item py-2"> <a href="https://maileon.com/nl/privacy-statement/" target="" class="whitespace-nowrap"> Privacy Statement </a> </li> </ul> </li> </ul> </nav> </div> <div class="flex flex-col gap-4"> <div class="flex flex-row flex-wrap justify-between items-end gap-6 px-5"> <div class="flex flex-row gap-6"> <a href="https://maileon.com/nl/platform/veiligheid-privacy/" target="_blank"> <img src="https://maileon.com/app/uploads/sites/2/2024/07/ISO-27001-Maileon.png" class="h-8" /> </a> <a href="https://maileon.com/nl/platform/veiligheid-privacy/" target="_blank"> <img src="https://maileon.com/app/uploads/sites/2/2024/07/GDPR-1.png" class="h-8" /> </a> <a href="https://maileon.com/nl/platform/veiligheid-privacy/" target="_blank"> <img src="https://maileon.com/app/uploads/sites/2/2024/07/SSL-Certificate.png" class="h-8" /> </a> <a href="https://maileon.com/nl/platform/veiligheid-privacy/" target="_blank"> <img src="https://maileon.com/app/uploads/sites/2/2024/07/ECO-Certificate.png" class="h-8" /> </a> <a href="https://maileon.com/nl/platform/veiligheid-privacy/" target="_blank"> <img src="https://maileon.com/app/uploads/sites/2/2024/07/ISPA-Certificate.png" class="h-8" /> </a> <a href="https://maileon.com/nl/platform/veiligheid-privacy/" target="_blank"> <img src="https://maileon.com/app/uploads/sites/2/2024/07/CSA-Certificate.png" class="h-8" /> </a> </div> <div class="flex flex-col items-end gap-6"> <img src="/app/themes/maileon/assets/img/logo-white.svg" alt="Maileon Logo" class="w-32 md:max-w-[100%]" > <div class="flex mb-5 gap-6"> <span> <a href="mailto:contact@maileon.nl"> contact@maileon.nl </a> </span> <span> <a href="tel:+31 85 065 3263"> +31 85 065 3263 </a> </span> </div> <div> <div class="flex flex-row gap-1 md:gap-2 md:pr-0"> <div> <a href="https://www.linkedin.com/company/maileon/" target="_blank"> <svg width="32" height="32" viewBox="0 0 32 32" fill="none" xmlns="http://www.w3.org/2000/svg"> <circle cx="16" cy="16" r="15.5" fill="#121321" stroke="white" /> <rect width="14" height="16" transform="translate(9 8)" fill="#121321" /> <path d="M12.1337 21.9997H9.23125V12.6528H12.1337V21.9997ZM10.6809 11.3778C9.75281 11.3778 9 10.6091 9 9.68094C9 9.23513 9.1771 8.80757 9.49234 8.49234C9.80757 8.1771 10.2351 8 10.6809 8C11.1267 8 11.5543 8.1771 11.8695 8.49234C12.1848 8.80757 12.3619 9.23513 12.3619 9.68094C12.3619 10.6091 11.6088 11.3778 10.6809 11.3778ZM22.9969 21.9997H20.1006V17.4497C20.1006 16.3653 20.0787 14.9747 18.5916 14.9747C17.0825 14.9747 16.8513 16.1528 16.8513 17.3716V21.9997H13.9519V12.6528H16.7356V13.9278H16.7762C17.1637 13.1934 18.1103 12.4184 19.5225 12.4184C22.46 12.4184 23 14.3528 23 16.8653V21.9997H22.9969Z" fill="white" /> </svg> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="border-t border-white border-opacity-20 md:border-none"> <div class="menu-terms-container"><ul id="menu-terms" class="menu-terms"><li id="menu-item-49" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-49"><a href="#">© 2024 Maileon</a></li> </ul></div></div> </footer>  <div id="cmplz-cookiebanner-container"><div class="cmplz-cookiebanner cmplz-hidden banner-1 hoofd-cookie-banner optin cmplz-center cmplz-categories-type-view-preferences" aria-modal="true" data-nosnippet="true" role="dialog" aria-live="polite" aria-labelledby="cmplz-header-1-optin" aria-describedby="cmplz-message-1-optin"> <div class="cmplz-header"> <div class="cmplz-logo"><a href="https://maileon.com/nl/" class="custom-logo-link" rel="home"><img width="168" height="33" src="https://maileon.com/app/uploads/sites/2/2022/08/logo.png" class="custom-logo" alt="Maileon" decoding="async" /></a></div> <div class="cmplz-title" id="cmplz-header-1-optin">Cookies</div> <div class="cmplz-close" tabindex="0" role="button" aria-label="Dialoogvenster sluiten"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="times" class="svg-inline--fa fa-times fa-w-11" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 352 512"><path fill="currentColor" d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg> </div> </div> <div class="cmplz-divider cmplz-divider-header"></div> <div class="cmplz-body"> <div class="cmplz-message" id="cmplz-message-1-optin"><p>We plaatsen cookies voor het optimaliseren van onze website en onze dienstverlening. Onder instellingen kun je dit bekijken en aanpassen.</p></div>  <div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Noodzakelijke cookies</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Noodzakelijke cookies</span></label> </span> Altijd actief </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">Noodzakelijke cookies helpen een website bruikbaarder te maken, door basisfuncties als paginanavigatie en toegang tot beveiligde gedeelten van de website mogelijk te maken. Zonder deze cookies kan de website niet naar behoren werken.</span> </div> </details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Voorkeuren</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Voorkeuren</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">Voorkeurscookies zorgen ervoor dat een website informatie kan onthouden die van invloed is op het gedrag en de vormgeving van de website, zoals de taal van je voorkeur of de regio waar je woont.</span> </div> </details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Analytics</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Analytics</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Analytics cookies helpen ons begrijpen hoe bezoekers onze websites gebruiken. Deze cookies stellen wij volgens instructies van de toezichthouder zo in dat er alleen (anoniem) gegevens worden verzameld. Hierdoor hoeven wij geen toestemming te vragen voor het plaatsen van deze cookies.</span> <span class="cmplz-description-statistics-anonymous">The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.</span> </div> </details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Adverteren</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Adverteren</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">Advertentiecookies worden gebruikt om bezoekers op de juiste (social) platforms de juiste advertentie te laten zien. Het doel is advertenties weergeven die zijn toegesneden op en relevant zijn voor de individuele gebruiker. Op deze manier kunnen wij onze advertenties en marketing zo efficiënt mogelijk inrichten.</span> </div> </details> </div> </div> <div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Beheer opties</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview">Beheer diensten</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper">Beheer {vendor_count} leveranciers</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/">Lees meer over deze doeleinden</a> </div> <div class="cmplz-divider cmplz-footer"></div> <div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Accepteer alle cookies</button> <button class="cmplz-btn cmplz-deny">Noodzakelijke cookies</button> <button class="cmplz-btn cmplz-view-preferences">Bekijk instellingen</button> <button class="cmplz-btn cmplz-save-preferences">Bewaar instellingen</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Bekijk instellingen</a> </div> <div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{title}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{title}</a> </div> </div> </div> <div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Manage consent</button> </div><script type="text/javascript" src="https://maileon.com/app/themes/maileon/build/app.js?ver=20240807" id="maileon-js-js"></script> <script type="text/javascript" id="cmplz-cookiebanner-js-extra"> /* <![CDATA[ */ var complianz = {"prefix":"cmplz_","user_banner_id":"1","set_cookies":[],"block_ajax_content":"0","banner_version":"54","version":"7.0.8","store_consent":"1","do_not_track_enabled":"1","consenttype":"optin","region":"eu","geoip":"1","dismiss_timeout":"","disable_cookiebanner":"","soft_cookiewall":"1","dismiss_on_scroll":"","cookie_expiry":"365","url":"https:\/\/maileon.com\/nl\/wp-json\/complianz\/v1\/","locale":"lang=nl&locale=nl_NL","set_cookies_on_root":"0","cookie_domain":"","current_policy_id":"16","cookie_path":"\/nl\/","categories":{"statistics":"statistieken","marketing":"marketing"},"tcf_active":"","placeholdertext":"Click to accept {category} cookies and enable this content","css_file":"https:\/\/maileon.com\/app\/uploads\/sites\/2\/complianz\/css\/banner-{banner_id}-{type}.css?v=54","page_links":{"eu":{"cookie-statement":{"title":"Cookiebeleid ","url":"https:\/\/maileon.com\/nl\/cookiebeleid-eu\/"},"privacy-statement":{"title":"Privacyverklaring ","url":"https:\/\/maileon.com\/nl\/privacyverklaring-eu\/"},"disclaimer":{"title":"Disclaimer","url":"https:\/\/maileon.com\/nl\/disclaimer-2\/"}},"us":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/maileon.com\/nl\/disclaimer-2\/"}},"uk":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/maileon.com\/nl\/disclaimer-2\/"}},"ca":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/maileon.com\/nl\/disclaimer-2\/"}},"au":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/maileon.com\/nl\/disclaimer-2\/"}},"za":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/maileon.com\/nl\/disclaimer-2\/"}},"br":{"disclaimer":{"title":"Disclaimer","url":"https:\/\/maileon.com\/nl\/disclaimer-2\/"}}},"tm_categories":"","forceEnableStats":"","preview":"","clean_cookies":"","aria_label":"Click to accept {category} cookies and enable this content"}; /* ]]> */ </script> <script defer type="text/javascript" src="https://maileon.com/app/plugins/complianz-gdpr-premium/cookiebanner/js/complianz.min.js?ver=1710406136" id="cmplz-cookiebanner-js"></script> <script type="text/javascript" id="cmplz-cookiebanner-js-after"> /* <![CDATA[ */ //store the container where gf recaptcha resides let recaptcha_field = document.querySelector('.ginput_recaptcha'); if (recaptcha_field) { let reCaptchaContainer = recaptcha_field.closest('.gfield'); let html = '<span class="cmplz-gf-recaptcha cmplz-accept-marketing">Klik om reCaptcha validatie te accepteren.</span>'; reCaptchaContainer.insertAdjacentHTML('beforeend', html); document.addEventListener("cmplz_run_after_all_scripts", cmplz_cf7_fire_post_render); } function cmplz_cf7_fire_post_render() { //fire a DomContentLoaded event, so the Contact Form 7 reCaptcha integration will work window.document.dispatchEvent(new Event("gform_post_render", { bubbles: true, cancelable: true })); let obj = document.querySelector('.cmplz-gf-recaptcha'); if (obj){ obj.parentNode.removeChild(obj) } } /* ]]> */ </script>  <script type="text/plain" data-category="marketing"> <script type="text/javascript" src="https://secure.leadforensics.com/js/217990.js"></script> <noscript><img src="https://secure.leadforensics.com/217990.png" style="display:none;" /></noscript><script type="text/javascript" src="https://secure.leadforensics.com/js/sc/217990.js"></script> </script> </body> </html>