Strategie les 2: ken je klant

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class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/es" data-variantfieldname="Link">Spaans</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Verenigde Staten</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="tab"> <div class="row"> <div class="row component column-splitter"> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">België</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/nl-be" data-variantfieldname="Link">Nederlands</a> </div> </li> <li> <div class="field-link"> <a href="/fr-be" data-variantfieldname="Link">Frans</a> </div> </li> </ul> </div> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Huidige Pagina:</span> <ul> <li> <div class="field-link"> <a href="/nl-be/expert-insights/strategy-part-2-know-your-customer" data-variantfieldname="Link">Nederlands</a> </div> </li> <li> <div class="field-link"> <a href="/fr-be/expert-insights/strategy-part-2-know-your-customer" data-variantfieldname="Link">Frans</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Tsjechië</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/cs-cz" data-variantfieldname="Link">Tsjechisch</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Danmark</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/da-dk" data-variantfieldname="Link">Deens</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Frankrijk</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/fr-fr" data-variantfieldname="Link">Frans</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Duitsland</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/de-de" data-variantfieldname="Link">Duits</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Hongarije</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/hu-hu" data-variantfieldname="Link">Hongaars</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Italië</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/it-it" data-variantfieldname="Link">Italiaans</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Nederland</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/nl-nl" data-variantfieldname="Link">Nederlands</a> </div> </li> </ul> </div> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Huidige Pagina:</span> <ul> <li> <div class="field-link"> <a href="/nl-nl/expert-insights/strategy-part-2-know-your-customer" data-variantfieldname="Link">Nederlands</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Norway</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/nb-no" data-variantfieldname="Link">Noors</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Polen</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/pl-pl" data-variantfieldname="Link">Pools</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Portugal</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/pt-pt" data-variantfieldname="Link">Portugees</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Romania</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/ro-ro" data-variantfieldname="Link">Romanian</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Slowakije</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/sk-sk" data-variantfieldname="Link">Slowaaks</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Spanje</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/es-es" data-variantfieldname="Link">Spaans</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Zweden</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/sv-se" data-variantfieldname="Link">Zweeds</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Verenigd Koninkrijk</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-gb" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </div> <div class="tab"> <div class="row"> <div class="row component column-splitter"> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Australia</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-au" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">China</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="https://www.wolterskluwer.cn" data-variantfieldname="Link" target="_blank">Vereenvoudigd Chinees</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Hong Kong</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-hk" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">India</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-in" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Japan</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/ja-jp" data-variantfieldname="Link">Japans</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Maleisië</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-my" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Nieuw-Zeeland</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-nz" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Filippijnen</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-ph" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Singapore</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/en-sg" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Zuid-Korea</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/ko-kr" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Taiwan</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/zh-tw" data-variantfieldname="Link">Engels</a> </div> </li> </ul> </div> </div> </div> </div> </div> <div class="col-12 col-md-3"> <div class="row"> <div class="component link-list"> <div class="component-content"> <h6 class="language-selector-modal__country-name">Thailand</h6> <div class="language-selector-modal__page"> <span class="language-selector-modal__page-name">Home:</span> <ul> <li> <div class="field-link"> <a href="/th-th" 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wetenschappelijk onderbouwde oplossingen die zorgen voor effectieve besluitvorming en resultaten in de gezondheidszorg. Gespecialiseerd in oplossingen voor klinische effectiviteit, leren, onderzoek en veiligheid.</p> <a href="/nl-be/health" class="ow-nav-level-2-view-all-link"><span>Meer info</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-items"> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Oplossingen</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/uptodate" class="ow-nav-level-2-link">UpToDate</a><span class="ow-nav-level-2-text">Toonaangevende ondersteuning voor klinische beslissingen</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/ovid" class="ow-nav-level-2-link">Ovid</a><span class="ow-nav-level-2-text">Het betrouwbaarste platform ter wereld voor medisch onderzoek</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/uptodate" class="ow-nav-level-2-link">UpToDate Lexidrug</a><span class="ow-nav-level-2-text">Op bewijs gebaseerde oplossingen voor referenties voor geneesmiddelen</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/ovid/ovid-synthesis" class="ow-nav-level-2-link">Ovid Synthesis</a><span class="ow-nav-level-2-text">Workflowoplossing voor verbeteringen in klinische praktijken</span></li> </ul> <a href="/nl-be/health/our-solutions" class="ow-nav-level-2-view-all-link"><span>Alle oplossingen weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Expert Insights</h6> <ul class="ow-nav-level-2-list ow-less-than-3-list-items"> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/empowering-healthcare-professionals-trusted-unified-cdss" class="ow-nav-level-2-link">Zorgprofessionals betrouwbare en uniforme oplossingen bieden voor ondersteuning bij klinische beslissingen (CDSS)</a></li> </ul> <a href="/nl-be/expert-insights" class="ow-nav-level-2-view-all-link"><span>Alle expertise weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li class="ow-nav-level-1-item"> <button type="button" class="wk-button wk-button-text ow-nav-level-1-trigger"><span class="ow-nav-level-1-trigger-text">Fiscaliteit & Accounting</span><span aria-hidden="true" class="wk-icon-chevron-down ow-nav-level-1-chevron"></span></button> <div class="ow-primary-nav-level-2 "> <span class="primary-nav-overlay-desktop"></span> <div class="ow-primary-nav-level-2-wrapper ow-background-fill"> <div class="ow-background-fill-container"> <div class="ow-background-fill-region ow-background-fill-left"></div> <div class="ow-background-fill-region ow-background-fill-right"></div> <div class="ow-primary-nav-level-2-container ow-primary-nav-container"> <div class="ow-primary-nav-group"> <div class="ow-primary-nav-summary"> <div class="ow-primary-nav-content"> <h5 class="ow-nav-level-2-list-heading">Fiscaliteit & Accounting</h5> <p class="ow-nav-level-2-copy">We helpen fiscalisten, accountants, boekhoudprofessionals en bedrijven effici毛nter te werken, hun productiviteit te verhogen, nieuwe technologie in te zetten en betere resultaten te behalen. Met onze expertise, intelligente software en eenvoudige workflowtools helpen wij organisaties bij het groeien, managen en beschermen van hun activiteiten 茅n die van hun klanten.</p> <a href="/nl-be/tax-and-accounting" class="ow-nav-level-2-view-all-link"><span>Meer info</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-items"> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Oplossingen</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/adsolut/accounting" class="ow-nav-level-2-link">Adsolut Boekhouding</a><span class="ow-nav-level-2-text">De meest volledige boekhoudsoftware op de markt voor accountants en ondernemers</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/adsolut/personal-tax" class="ow-nav-level-2-link">Adsolut Personenbelasting</a><span class="ow-nav-level-2-text">Bereidt uw aangifte in de cloud voor</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/adsolut/annual-accounts" class="ow-nav-level-2-link">Adsolut Jaarrekening</a><span class="ow-nav-level-2-text">Verzekert u van een vlotte jaarafsluiting</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/monkey" class="ow-nav-level-2-link">monKEY</a><span class="ow-nav-level-2-text">Gespecialiseerde databank voor tax, finance & accountancy professionals</span></li> </ul> <a href="/nl-be/tax-and-accounting/our-solutions" class="ow-nav-level-2-view-all-link"><span>Alle oplossingen weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Kennis & Expertise</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/e-invoicing-at-smes" class="ow-nav-level-2-link">De tijd dringt: is jouw bedrijf klaar voor de nieuwe wetgeving omtrent e-invoicing? </a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/from-weakest-link-to-strongest-defense" class="ow-nav-level-2-link">Van zwakste schakel naar sterkste verdediging: de rol van menselijk kapitaal in de cyberveiligheid van Tax & Accounting</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/10-ai-prompts-for-accountants" class="ow-nav-level-2-link">Accountancy Challenges - E-invoicing en AI: een (r)evolutie in jouw accountancykantoor</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/peppol-vs-edi" class="ow-nav-level-2-link">Is EDI klaar voor de nieuwe e-invoicing regels van 2026?</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/controlling-the-subtle-nuances-of-law-with-ai" class="ow-nav-level-2-link">De subtiele nuances van het recht beheersen met AI</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/ai-always-a-tool-never-the-end-in-itself" class="ow-nav-level-2-link">AI: altijd een middel, nooit het doel op zich</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/attracting-tax-talent" class="ow-nav-level-2-link">Zo maakt u uw kantoor aantrekkelijk voor jong fiscaal talent</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/deadlines-q2" class="ow-nav-level-2-link">Fiscale Jaarkalender 2024: dit zijn de belangrijkste data van kwartaal 2</a></li> </ul> <a href="/nl-be/expert-insights/tax-and-accounting" class="ow-nav-level-2-view-all-link"><span>Alle expertise weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li class="ow-nav-level-1-item"> <button type="button" class="wk-button wk-button-text ow-nav-level-1-trigger"><span class="ow-nav-level-1-trigger-text">ESG</span><span aria-hidden="true" class="wk-icon-chevron-down ow-nav-level-1-chevron"></span></button> <div class="ow-primary-nav-level-2 "> <span class="primary-nav-overlay-desktop"></span> <div class="ow-primary-nav-level-2-wrapper ow-background-fill"> <div class="ow-background-fill-container"> <div class="ow-background-fill-region ow-background-fill-left"></div> <div class="ow-background-fill-region ow-background-fill-right"></div> <div class="ow-primary-nav-level-2-container ow-primary-nav-container"> <div class="ow-primary-nav-group"> <div class="ow-primary-nav-summary"> <div class="ow-primary-nav-content"> <h5 class="ow-nav-level-2-list-heading">ESG</h5> <p class="ow-nav-level-2-copy">Uitgebreide tools en deskundige begeleiding die bedrijven helpen te voldoen aan regelgeving bij duurzaamheidsinitiatieven en effici毛nt om te gaan met risico鈥檚 op het gebied van ESG.</p> <a href="/nl-be/esg" class="ow-nav-level-2-view-all-link"><span>Meer info</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-items"> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Oplossingen</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/cch-tagetik/esg-sustainability-performance-management" class="ow-nav-level-2-link">CCH Tagetik</a><span class="ow-nav-level-2-text">Gecentraliseerde prestatiebeheersoftware</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/onesumx-for-finance-risk-and-regulatory-reporting/onesumx-for-esg" class="ow-nav-level-2-link">OneSumX for Finance, Risk and Regulatory Reporting</a><span class="ow-nav-level-2-text">Ontdek onze ESG-oplossing voor het omgaan met klimaatrisico鈥檚 en regelgeving</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/teammate/esg" class="ow-nav-level-2-link">TeamMate</a><span class="ow-nav-level-2-text">Oplossingen voor auditors</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/enablon" class="ow-nav-level-2-link">Enablon</a><span class="ow-nav-level-2-text">Softwareoplossingen voor risicobeheer en compliance, techniek en bedrijfsvoering en EHSQ en duurzaamheid</span></li> </ul> </div> </div> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Kennis & Expertise</h6> <ul class="ow-nav-level-2-list ow-less-than-3-list-items"> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/duurzaamheidsrapport-straks-verplicht-voor-kmos" class="ow-nav-level-2-link">Duurzaamheidsrapport straks verplicht voor kmo鈥檚? Dit moet je weten聽</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/esg-reporting-interview-hildegard-deweerdt" class="ow-nav-level-2-link">HSE-expert 2.0 volgens ESG-regelgeving</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/esg-reporting-preparation" class="ow-nav-level-2-link">Duurzaamheidsrapportage: hoe bereidt u zich voor?</a></li> </ul> <a href="/nl-be/expert-insights/esg?f:interestarea=ESG" class="ow-nav-level-2-view-all-link"><span>Alle expertise weergeven </span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li class="ow-nav-level-1-item"> <button type="button" class="wk-button wk-button-text ow-nav-level-1-trigger"><span class="ow-nav-level-1-trigger-text">Finance & Beheer</span><span aria-hidden="true" class="wk-icon-chevron-down ow-nav-level-1-chevron"></span></button> <div class="ow-primary-nav-level-2 "> <span class="primary-nav-overlay-desktop"></span> <div class="ow-primary-nav-level-2-wrapper ow-background-fill"> <div class="ow-background-fill-container"> <div class="ow-background-fill-region ow-background-fill-left"></div> <div class="ow-background-fill-region ow-background-fill-right"></div> <div class="ow-primary-nav-level-2-container ow-primary-nav-container"> <div class="ow-primary-nav-group"> <div class="ow-primary-nav-summary"> <div class="ow-primary-nav-content"> <h5 class="ow-nav-level-2-list-heading">Finance & Beheer</h5> <p class="ow-nav-level-2-copy">Onze oplossingen voor gereguleerde financiële diensten en instellingen helpen klanten om aan hun verplichtingen te voldoen tegenover externe toezichthouders. Wij zijn gespecialiseerd in het samenbrengen en optimaliseren van processen voor een real-time, accurate weergave van uw financiële positie.</p> <a href="/nl-be/finance" class="ow-nav-level-2-view-all-link"><span>Meer info</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-items"> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Oplossingen</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/cch-tagetik" class="ow-nav-level-2-link">CCH Tagetik</a><span class="ow-nav-level-2-text">Gecentraliseerde prestatiebeheersoftware</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/adsolut/erp" class="ow-nav-level-2-link">Adsolut Kmo-beheer</a><span class="ow-nav-level-2-text">ERP-software op maat van uw kmo</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/phineq" class="ow-nav-level-2-link">Phineq</a><span class="ow-nav-level-2-text">Oplossing voor familiale vermogensplanning</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/adsolut/annual-accounts" class="ow-nav-level-2-link">Adsolut Jaarrekening</a><span class="ow-nav-level-2-text">Adsolut Jaarrekening verzekert je van een vlotte jaarafsluiting, ook als het complex is</span></li> </ul> <a href="/nl-be/finance/our-solutions" class="ow-nav-level-2-view-all-link"><span>Alle oplossingen weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Kennis & Expertise</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/how-to-organize-personal-financial-planning-as-a-service-in-your-office" class="ow-nav-level-2-link">Starten met vermogensplanning? Zo organiseert u uw kantoor</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/convincing-your-client-to-start-with-personal-financial-planning" class="ow-nav-level-2-link">Uw klant overtuigen om met vermogensplanning te starten? Maak kennis met de 3 V鈥檚-Methode.</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/business-model-most-suitable-for-personal-financial-planning" class="ow-nav-level-2-link"> Wil u vermogensplanning aanbieden? Dan zijn deze businessmodellen het meest geschikt</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/myths-about-personal-financial-planning-disproved" class="ow-nav-level-2-link">Mythes en misvattingen rond vermogensplanning ontkracht</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/your-future-as-an-accountant-what-does-it-look-like" class="ow-nav-level-2-link">Uw toekomst als accountant? Hoe ziet die eruit?</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/personal-financial-planning-a-boost-for-your-business" class="ow-nav-level-2-link">De dienstverlening van uw accountantskantoor uitbreiden? Dan is vermogensplanning een goede optie</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/personal-financial-planner-a-new-challenge-for-you-as-an-accountant" class="ow-nav-level-2-link">Persoonlijk financieel planner: een nieuwe uitdaging voor u als accountant?</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/personal-financial-planning-towards-an-optimal-financial-support-for-your-customers" class="ow-nav-level-2-link">Wat is vermogensplanning en hoe begint u eraan?</a></li> </ul> <a href="/nl-be/expert-insights/finance" class="ow-nav-level-2-view-all-link"><span>Alle expertise weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li class="ow-nav-level-1-item"> <button type="button" class="wk-button wk-button-text ow-nav-level-1-trigger"><span class="ow-nav-level-1-trigger-text">Compliance</span><span aria-hidden="true" class="wk-icon-chevron-down ow-nav-level-1-chevron"></span></button> <div class="ow-primary-nav-level-2 "> <span class="primary-nav-overlay-desktop"></span> <div class="ow-primary-nav-level-2-wrapper ow-background-fill"> <div class="ow-background-fill-container"> <div class="ow-background-fill-region ow-background-fill-left"></div> <div class="ow-background-fill-region ow-background-fill-right"></div> <div class="ow-primary-nav-level-2-container ow-primary-nav-container"> <div class="ow-primary-nav-group"> <div class="ow-primary-nav-summary"> <div class="ow-primary-nav-content"> <h5 class="ow-nav-level-2-list-heading">Compliance</h5> <p class="ow-nav-level-2-copy">We helpen organisaties om steeds veranderende wettelijke verplichtingen na te leven, risico’s te beheersen, de efficiëntie te verhogen en betere zakelijke resultaten te boeken.</p> <a href="/nl-be/compliance" class="ow-nav-level-2-view-all-link"><span>Meer info</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-items"> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Oplossingen</h6> <ul class="ow-nav-level-2-list ow-less-than-3-list-items"> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/sentral" class="ow-nav-level-2-link">SenTRAL</a><span class="ow-nav-level-2-text">Database voor preventieadviseurs, veiligheids-, en mileuco枚rdinatoren</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/accon" class="ow-nav-level-2-link">Accon Jaarrekening</a><span class="ow-nav-level-2-text">Voor een snelle en foutloze neerlegging</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/onesumx-for-finance-risk-and-regulatory-reporting" class="ow-nav-level-2-link">OneSumX for Finance, Risk and Regulatory Reporting</a><span class="ow-nav-level-2-text">Ge茂ntegreerd pakket aan oplossingen voor regelnaleving</span></li> </ul> <a href="/nl-be/compliance/our-solutions" class="ow-nav-level-2-view-all-link"><span>Alle oplossingen weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Kennis & Expertise</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/climate-adaptation-measures" class="ow-nav-level-2-link">Verenigde Naties roept op tot meer klimaatadaptatiemaatregelen</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/ai-always-a-tool-never-the-end-in-itself" class="ow-nav-level-2-link">AI: altijd een middel, nooit het doel op zich</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/task-of-prevention-adviser-under-asbestos-legislation" class="ow-nav-level-2-link">De taak van de preventieadviseur-arbeidsarts volgens de asbestwetgeving</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/work-related-cardiovascular-disease" class="ow-nav-level-2-link">Werkgerelateerde hart- en vaatziekten: Risico's herkennen en aanpakken</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/risks-of-chatgpt-in-prevention" class="ow-nav-level-2-link">ChatGPT gebruiken als preventieadviseur? 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Wij brengen juridische research, analyse en workflows samen om waarde voor organisaties te cre毛ren en te zorgen voor een meer transparante, rechtvaardige en veilige samenleving.</p> <a href="/nl-be/legal" class="ow-nav-level-2-view-all-link"><span>Meer info</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-items"> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Oplossingen</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/jura" class="ow-nav-level-2-link">Jura</a><span class="ow-nav-level-2-text">Complete Belgische juridische databank</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/socialeye" class="ow-nav-level-2-link">SocialEye</a><span class="ow-nav-level-2-text">Betrouwbare basis voor uw HR</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/legal-software" class="ow-nav-level-2-link">Legal software</a><span class="ow-nav-level-2-text">Legal software oplossingen die juristen helpen de effici毛ntie te verhogen</span></li> <li class="ow-nav-level-2-list-item ow-nav-level-2-list-item-with-text"><a href="/nl-be/solutions/kleos" class="ow-nav-level-2-link">Kleos</a><span class="ow-nav-level-2-text">Organisatorische tools voor advocaten</span></li> </ul> <a href="/nl-be/legal/our-solutions" class="ow-nav-level-2-view-all-link"><span>Alle oplossingen weergeven</span><span aria-hidden="true" class="wk-icon-arrow-right"></span></a> </div> </div> <div class="ow-primary-nav-item"> <div class="ow-primary-nav-content"> <h6 class="ow-nav-level-2-list-heading">Kennis & Expertise</h6> <ul class="ow-nav-level-2-list "> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/liber-amicorum-matthias-storme" class="ow-nav-level-2-link">Matthias e. 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How legal departments are embracing technology</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/sustainabilty-as-a-driving-power-for-legal-professionals" class="ow-nav-level-2-link">Duurzaamheid: de drijvende kracht achter de nieuwe, strategische rol van de juridische professional</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/controlling-the-subtle-nuances-of-law-with-ai" class="ow-nav-level-2-link">De subtiele nuances van het recht beheersen met AI</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/ai-always-a-tool-never-the-end-in-itself" class="ow-nav-level-2-link">AI: altijd een middel, nooit het doel op zich</a></li> <li class="ow-nav-level-2-list-item"><a href="/nl-be/expert-insights/lay-offs-for-those-approaching-retirement-age" class="ow-nav-level-2-link">Ontslag met het oog op pensionering, een discriminerende regeling?</a></li> <li class="ow-nav-level-2-list-item"><a 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href="/nl-be/expert-insights"><span class="breadcrumb-navigation__backtotext">Terug naar</span> Kennis & Expertise </a> <span class="breadcrumb-navigation__separator separator">></span> </li> <li class="breadcrumb-navigation__item home"> <span class="breadcrumb-navigation__link">Strategie les 2: ken je klant</span> </li> </ol> </nav> </div> </div> </div> </div> </div> </div> </div> <div class="container-fluid"> <div > <div class="row"></div> </div> </div> </div></div></div> </div> </header>   <main> <div id="content" class="container"> <div class="row"> <div class="row"><div class="component article-header col-12"> <div class="component-content"> <div class="image field-image"><image width="3840" height="960" alt="Aerial view of crowd connected by lines" src="https://assets.contenthub.wolterskluwer.com/api/public/content/1a374dfcdde74040be58701f9f89cd73?v=6c280dbd" stylelabs-content-id="702700" stylelabs-content-type="Image" 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(max-width:991px)991px,(max-width:1199px)1199px,(max-width:1440px)1440px,1920px" format="" data-variantfieldname="Image" /></div><div class="container no-padding"><div class="col-lg-10 offset-lg-1 no-padding"><div class="eyebrow"><span class="interest-area field-name">Fiscaliteit & Accounting</span><span class="interest-area field-name">Legal</span><span class="date field-editorial-publish-date">15 oktober, 2024</span></div><h1 class="title field-title">Strategie les 2: ken je klant</h1><div class="author-section"><span>Door:</span><span class="author-link field-author-name" data-dm-wk="newsheader.link"><a title="laurence-vanhoenacker" href="/nl-be/experts/laurence-vanhoenacker">Laurence Vanhoenacker </a></span></div></div></div> </div> </div> <div class="row component column-splitter"> <div class="col-12 col-md-8 col-lg-1 sticky-wrapper"> <div class="row"> <div class="component social-share vertical col-12"> <div class="component-content"> <div class="share-sticky"><div class="share-wrapper"><div class="share-btn share-btn-linkedin" aria-label="Share on Linkedin"></div><div class="share-btn share-btn-twitter" aria-label=" Share on Twitter"></div><div class="share-btn share-btn-facebook" aria-label="Share on Facebook"></div><div class="share-btn share-btn-mail" aria-label="Share with Mail"></div><div class="share-btn share-btn-print" aria-label="Print"></div><div class="share-btn share-btn-link" aria-label="Copy Link"></div></div></div> </div> </div> </div> </div> <div class="col-12 col-md-8 col-lg-6"> <div class="row"> <div class="component row-splitter"> <div class="container-fluid"> <div > <div class="row"> <div class="component rich-text article-text col-12"> <div class="component-content"> <p><em>Om als bedrijf succesvol te zijn, moet je een op korte termijn een plan hebben – en op lange termijn een duidelijke strategie. Je moet inzicht hebben in hoe jij je kan positioneren in de markt. Om dat allemaal succesvol te kunnen doen, moet je je klanten kennen, weten voor welke uitdagingen ze staan en de juiste oplossingen uitwerken.</em></p> <h2>Millennial managers</h2> <p>Wat opvalt voor elke sector: generatieverschuivingen zorgen binnen de bedrijfswereld vandaag voor een verandering van het verwachtingspatroon. Millennials, nu tussen 28 en 43 jaar, zijn de eerste generatie die zelf is opgegroeid met technologie. Zij klimmen vandaag op naar leidinggevende functies en beïnvloeden de beslissingen binnen de organisatie. Technologieproducten met een soepele gebruikerservaring, integratie met andere systemen en een digital-first benadering zullen hun voorkeur hebben. Dat heeft twee gevolgen: leveranciers moeten er om te beginnen voor zorgen dat ze voldoen aan de technologische eisen van die doelgroep, maar tegelijk moeten de werkgevers ervoor zorgen dat hun eigen werkplek voldoet aan die verwachtingen.</p> <h2>Tekort aan werkkrachten compenseren</h2> <p>Met LR Benelux richten we ons op legal professionals die kennis en inzichten nodig hebben om hun rol met de juiste kennis van zaken te kunnen uitvoeren. We volgen de wet- en regelgeving in verschillende sectoren, omdat dat de inhoud van het werk van onze klanten bepaalt. Daarin willen wij hen ondersteunen, hen ontzorgen, houvast bieden. We weten voor welke uitdagingen ze staan, en kunnen zo de juiste oplossingen uitwerken, al of niet in combinatie met software.<br /> Binnen de accountancymarkt bijvoorbeeld, zien wij al enkele jaren dat de middelgrote kantoren groeien, hun aanbod alsmaar uitbreiden en meer dan ooit consolideren of overnemen. Accountants en fiscalisten zijn vandaag een knelpuntberoep. De enige manier om goede medewerkers te vinden, is vaak een ander kantoor overnemen omwille van de medewerkers.<br /> De grote accountancy kantoren gingen massaal aan de slag met AI en automatisering, maar dat zijn niet dé oplossingen om het tekort aan werkkrachten te compenseren.</p> <h2>Stijgende verwachtingen</h2> <p>Kijken we naar de juridische markt, dan zien we vooral dat de cliënten stijgende verwachtingen hebben van juridische dienstverleners: meer waarde, transparantie en efficiëntie. Dat blijkt ook uit ons jaarlijkse <a href="/nl-be/know/future-ready-lawyer-2024" target="_blank">Future Ready Lawyer rapport</a> dat eind oktober opnieuw verschijnt.<br /> De groeiende impact van generatieve AI op de juridische markt is een van de opvallendste trends in het rapport van dit jaar. Technologie blijft een cruciale differentiator voor betere prestaties in de juridische branche, en er is een toenemende druk om ze te gebruiken. Ook binnen de juridische markt is de zoektocht voor goed personeel een blijvende uitdaging.</p> <h2>Efficiëntie</h2> <p>Last but not least, voelen we binnen de publieke markt dat de nood aan digitalisering en efficiënte werkprocessen bijzonder hoog is. Bij Wolters Kluwer hebben we met Schulinck een juridisch platform dat de gemeenteambtenaren in Nederland en België helpt om weloverwogen beslissingen te nemen en hen ondersteunt in de dagelijkse werkprocessen. Natuurlijk laten we onze klanten niet aan hun lot over: met de database bezorgen we hen een product van hoge kwaliteit - mét training en advies - dat gemakkelijk te begrijpen is en direct kan worden toegepast op concrete situaties.</p> <h2>Creëren is niet innoveren</h2> <p>Het fijne aan mijn rol, aan strategie, is voor mij ook de veelzijdigheid. Ik kom in aanraking met technologie en kan die toetsen aan de behoeften in de markt, bij verschillende soorten klanten. “The essence of Strategy is choosing what not to do”, stelde Porter. Strategie gaat over keuzes maken; een strategie is geen plan dat je zomaar even bijstuurt, maar een langetermijndoel waaraan elke beslissing getoetst wordt. Het vertelt waar de ambities van een bedrijf liggen, waar ze hun prioriteiten leggen en hoe ze dat gaan waarmaken.<br /> <br /> Op basis van de klantenbehoeften een strategie uitplotten die nadien door de organisatie uitgewerkt wordt, geeft veel voldoening. ‘Vision without execution is hallucination’, zei Thomas Edison. Een gegenereerd antwoord zonder betrouwbare bron is dat ook. Creëren om maar met de hype mee te doen is niet innoveren. Hypes waaien over. Het komt erop aan de gamechangers te herkennen en doordachte beslissingen te nemen om vervolgens in de fundamenten van onze producten en oplossingen te borgen. Nauwkeurig en accuraat.</p> </div> </div> <div class="component wk-container col-12 alternate-background"> <div class="component-content"> <div class="row"> <div class="row component column-splitter"> <div class="col-12 col-sm-12 col-md-8 col-lg-8 col-xl-8"> <div class="row"> <div class="component rich-text article-text col-12"> <div class="component-content"> <h3><strong>Laurence Vanhoenacker</strong></h3> <p style="margin-top: 24px;">Laurence Vanhoenacker is Strategy Director bij Legal and Regulatory binnen Wolters Kluwer Benelux. Ze heeft 20 jaar ervaring in zakelijk en strategisch management met het oog op financi毛le groei. Haar passie ligt in het helpen van organisaties om markten te begrijpen en groeikansen te benutten. Ze hanteert een can-do mentaliteit door strategische analyses om te zetten in een weloverwogen besluitvormingsproces met focus op de lange termijn.</p> </div> </div> </div> </div> <div class="col-12 col-sm-12 col-md-4 col-lg-4 col-xl-4"> <div class="row"> <div class="component image-wide caption-font col-12"> <div class="component-content"> <div class="row"> <section class="image-wrapper col-12"><section class="crop-wrapper field-image"><image width="640" height="960" alt="LaurenceVanhoenacker" src="https://assets.contenthub.wolterskluwer.com/api/public/content/2436384-laurencevanhoenacker-8c4908f7da?v=b6abedfc" stylelabs-content-id="2436384" stylelabs-content-type="Image" thumbnailsrc="https://contenthub.wolterskluwer.com/api/gateway/2436384/thumbnail" srcset="https://assets.contenthub.wolterskluwer.com/api/public/content/2436384-laurencevanhoenacker-8c4908f7da?v=b6abedfc&t=w507l 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