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<!DOCTYPE html> <html lang="en-US"> <head> <meta charset="UTF-8" /> <script type="text/javascript"> document.addEventListener("cjsUserConsented",d=>{window.tc=window.tc||{},window.tc.didomi=window.tc.didomi||d.detail}); </script> <script>(function(html){html.className = html.className.replace(/\bno-js\b/,'js')})(document.documentElement);</script> <meta name="viewport" content="width=device-width, initial-scale=1" /> <link rel='preload' href='https://s.yimg.com/aaq/prebid/prebid-2.0.js' as='script' /> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <meta name="oath:guce:consent-host" content="guce.techcrunch.com" />  <title>MoviePilot Seals $7M Series B Funding Led By DFJ Esprit | TechCrunch</title> <meta name="description" content="It's easy to miss the launch of the latest movies. You get a week of marketing and by the time you've figured out if you want to see it or not, it's moved off the theatre and you're waiting for the DVD release. Most movie marketing dollars are spent in these first few days. So MoviePilot, launched out of Berlin, brings upcoming films to fans based on their taste, turning the marketing model on its head and making better use of budgets. It focuses solely on upcoming movie projects and TV shows so that fans are less likely to miss new releases. This gives them a place to gather often long before official homepages are created, finding the right film for its natural audience and the right audience for a film. Today it's sealed a $7 million Series B financing, led by leading venture capital firm DFJ Esprit, and continued participation from existing VC funds T-Venture, Grazia Equity and VC Fund Creative Industries Berlin. This will be used to expand in the US and develop the platform." /> <link rel="canonical" href="https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="MoviePilot Seals $7M Series B Funding Led By DFJ Esprit | TechCrunch" /> <meta property="og:description" content="It's easy to miss the launch of the latest movies. You get a week of marketing and by the time you've figured out if you want to see it or not, it's moved off the theatre and you're waiting for the DVD release. Most movie marketing dollars are spent in these first few days. So MoviePilot, launched out of Berlin, brings upcoming films to fans based on their taste, turning the marketing model on its head and making better use of budgets. It focuses solely on upcoming movie projects and TV shows so that fans are less likely to miss new releases. This gives them a place to gather often long before official homepages are created, finding the right film for its natural audience and the right audience for a film. Today it's sealed a $7 million Series B financing, led by leading venture capital firm DFJ Esprit, and continued participation from existing VC funds T-Venture, Grazia Equity and VC Fund Creative Industries Berlin. This will be used to expand in the US and develop the platform." /> <meta property="og:url" content="https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/" /> <meta property="og:site_name" content="TechCrunch" /> <meta property="article:publisher" content="https://www.facebook.com/techcrunch" /> <meta property="article:published_time" content="2012-05-10T13:57:52+00:00" /> <meta property="article:modified_time" content="2012-05-10T13:59:23+00:00" /> <meta property="og:image" content="https://techcrunch.com/wp-content/uploads/2012/05/screen-shot-2012-05-10-at-08-13-39.png?w=487" /> <meta property="og:image:width" content="487" /> <meta property="og:image:height" content="347" /> <meta property="og:image:type" content="image/png" /> <meta name="author" content="Mike Butcher" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@TechCrunch" /> <meta name="twitter:site" content="@TechCrunch" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Mike Butcher" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="2 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"NewsArticle","@id":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/#article","isPartOf":{"@id":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/"},"author":[{"@id":"https://techcrunch.com/#/schema/person/image/2874be5cc43dd5b5b1398f56694f0f60"}],"headline":"MoviePilot Seals $7M Series B Funding Led By DFJ Esprit","datePublished":"2012-05-10T13:57:52+00:00","dateModified":"2012-05-10T13:59:23+00:00","mainEntityOfPage":{"@id":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/"},"wordCount":354,"commentCount":0,"publisher":{"@id":"https://techcrunch.com/#organization"},"image":{"@id":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/#primaryimage"},"thumbnailUrl":"https://techcrunch.com/wp-content/uploads/2012/05/screen-shot-2012-05-10-at-08-13-39.png","keywords":["MoviePilot"],"articleSection":["Startups"],"inLanguage":"en-US","speakable":{"@type":"SpeakableSpecification","cssSelector":["#speakable-summary"]},"copyrightYear":"2012","copyrightHolder":{"@id":"https://techcrunch.com/#organization"}},{"@type":"WebPage","@id":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/","url":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/","name":"MoviePilot Seals $7M Series B Funding Led By DFJ Esprit | TechCrunch","isPartOf":{"@id":"https://techcrunch.com/#website"},"primaryImageOfPage":{"@id":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/#primaryimage"},"image":{"@id":"https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/#primaryimage"},"thumbnailUrl":"https://techcrunch.com/wp-content/uploads/2012/05/screen-shot-2012-05-10-at-08-13-39.png","datePublished":"2012-05-10T13:57:52+00:00","dateModified":"2012-05-10T13:59:23+00:00","description":"It's easy to miss the launch of the latest movies. 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data-ga-event-label="copy" data-datalayer="{"event": "social_share","socialNetwork": "copy"}" data-copy-text="https://techcrunch.com/2012/05/10/moviepilot-seals-7m-series-b-funding-led-by-dfj-esprit/" style="--position: 7;"> <svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 16 16"><path fill="var(--c-svg, currentColor)" d="M14.511 3.55a2.8 2.8 0 0 0-.908-.654 2.63 2.63 0 0 0-2.145 0c-.34.152-.648.374-.908.653l.662.71c.173-.186.38-.334.606-.434a1.76 1.76 0 0 1 1.43 0c.227.1.433.248.606.434.174.186.311.407.405.65a2.13 2.13 0 0 1 0 1.534 2 2 0 0 1-.405.65l-3.728 4c-.35.375-.824.587-1.32.587-.494 0-.97-.21-1.32-.585a2.08 2.08 0 0 1-.548-1.416c0-.53.196-1.04.546-1.416l.657-.71-.657-.71-.662.71c-.26.279-.467.61-.608.974a3.2 3.2 0 0 0 0 2.3c.14.365.348.697.608.975a2.7 2.7 0 0 0 3.058.639c.341-.151.651-.373.912-.654l3.728-3.999a3.11 3.11 0 0 0 .813-2.121 3.1 3.1 0 0 0-.822-2.118Z"/><path fill="var(--c-svg, currentColor)" d="M2.166 12.408a2 2 0 0 1-.406-.651 2.13 2.13 0 0 1 0-1.537c.094-.244.232-.465.406-.651L5.89 5.563a1.9 1.9 0 0 1 .606-.436 1.75 1.75 0 0 1 1.43 0c.226.101.432.25.605.436.173.188.309.41.4.656.091.245.135.507.13.771a2.1 2.1 0 0 1-.139.772 2 2 0 0 1-.405.655L7.53 9.494l.66.71.988-1.06c.526-.566.82-1.332.82-2.131 0-.8-.294-1.566-.82-2.13A2.7 2.7 0 0 0 7.198 4c-.744 0-1.456.317-1.982.882L1.491 8.888a3 3 0 0 0-.61.977 3.2 3.2 0 0 0 0 2.307c.141.365.348.697.61.977a2.7 2.7 0 0 0 1.983.85 2.73 2.73 0 0 0 1.994-.88l-.662-.711a1.9 1.9 0 0 1-.605.436 1.75 1.75 0 0 1-1.43 0 1.9 1.9 0 0 1-.605-.436"/></svg> </a> </div> </div> </div> </div> <div class="article-hero__middle"> <h1 class="article-hero__title wp-block-post-title">MoviePilot Seals $7M Series B Funding Led By DFJ Esprit</h1> </div> <div class="article-hero__bottom "> <div class="article-hero__authors"> <div class="is-style-default wp-block-tc23-author-card"> <div class="wp-block-group wp-block-tc23-author-card__info is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-tc23-author-card-name"> <a class="wp-block-tc23-author-card-name__link" href="https://techcrunch.com/author/mike-butcher/">Mike Butcher</a> </div> </div> </div> </div> <div class="article-hero__date"> <div class="wp-block-post-date"><time datetime="2012-05-10T06:57:52-07:00">6:57 AM PDT · May 10, 2012</time></div> </div> </div> </div> <div class="article-hero__credits-mobile"></div> </div> </div> <div class="is-floating wp-block-techcrunch-social-share"> <button class="wp-block-techcrunch-social-share__toggler" aria-label="Share Article"> <svg aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24"><path fill="var(--c-svg, currentColor)" d="M17.25 15a3.75 3.75 0 0 0-2.918 1.418L8.85 12.99c.2-.645.2-1.335 0-1.98l5.482-3.427A3.75 3.75 0 1 0 13.5 5.25c.004.336.054.669.15.99L8.168 9.668a3.75 3.75 0 1 0 0 4.665l5.482 3.427a3.6 3.6 0 0 0-.15.99A3.75 3.75 0 1 0 17.25 15m0-12a2.25 2.25 0 1 1 0 4.5 2.25 2.25 0 0 1 0-4.5m-12 11.25a2.25 2.25 0 1 1 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2.13 2.13 0 0 1 0-1.537c.094-.244.232-.465.406-.651L5.89 5.563a1.9 1.9 0 0 1 .606-.436 1.75 1.75 0 0 1 1.43 0c.226.101.432.25.605.436.173.188.309.41.4.656.091.245.135.507.13.771a2.1 2.1 0 0 1-.139.772 2 2 0 0 1-.405.655L7.53 9.494l.66.71.988-1.06c.526-.566.82-1.332.82-2.131 0-.8-.294-1.566-.82-2.13A2.7 2.7 0 0 0 7.198 4c-.744 0-1.456.317-1.982.882L1.491 8.888a3 3 0 0 0-.61.977 3.2 3.2 0 0 0 0 2.307c.141.365.348.697.61.977a2.7 2.7 0 0 0 1.983.85 2.73 2.73 0 0 0 1.994-.88l-.662-.711a1.9 1.9 0 0 1-.605.436 1.75 1.75 0 0 1-1.43 0 1.9 1.9 0 0 1-.605-.436"/></svg> </a> </div> </div> <main class="wp-block-group template-content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns article is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-constrained wp-block-post-content-is-layout-constrained"><p id="speakable-summary">It’s easy to miss the launch of the latest movies. You get a week of marketing and by the time you’ve figured out if you want to see it or not, it’s moved off the theatre and you’re waiting for the DVD release. Most movie marketing dollars are spent in these first few days. So MoviePilot, <a href="https://techcrunch.com/2011/10/24/no-more-missing-out-moviepilot-lets-fans-follow-only-upcoming-films/">launched</a> out of Berlin, brings upcoming films to fans based on their taste, turning the marketing model on its head and making better use of budgets. It focuses solely on upcoming movie projects and TV shows so that fans are less likely to miss new releases. This gives them a place to gather often long before official homepages are created, finding the right film for its natural audience and the right audience for a film.</p> <p>Today it’s sealed a $7 million Series B financing, led by leading venture capital firm DFJ Esprit, and continued participation from existing VC funds T-Venture, Grazia Equity and VC Fund Creative Industries Berlin. This will be used to expand in the US and develop the platform.</p> <div class="ad-unit ad-unit--desktop ad-unit--native wp-block-tc-ads-ad-slot"> <div class="ad-unit__ad" id="us-tc-ros-dt-native-midarticle" data-unitcode="us_tc_ros_dt_native_midarticle" data-sizes="["fluid"]" style="min-height:0px;min-width:0px;"> </div> </div> <div class="ad-unit ad-unit--mobile ad-unit--has-placeholder ad-unit--display wp-block-tc-ads-ad-slot has-background has-gray-100-background-color"> <div class="ad-unit__ad" id="us-tc-ros-mw-mid-center" data-unitcode="us_tc_ros_mw_mid_center" data-sizes="[[300,250],[3,2],[2,2]]" style="min-height:250px;min-width:300px;"> </div> </div> <p>Tobi Bauckhage, MoviePilot CEO and co-founder says “The campaigns we have already run on behalf of the world’s biggest studios have given us a fantastic base to further develop our brand of social marketing services for movies.”</p> <p>So far MoviePilot worked with studios like Twentieth Century Fox, Universal, Disney and Paramount in the US and worldwide on movies such as “Chronicle”. Moviepilot.com and sister site Moviepilot.de have a combined Facebook fanbase of 5.4 million.</p> <p>Disney, Universal and Paramount have been working with the German version of Moviepilot.de since its launch in 2007.</p> <p>MoviePilot was founded by filmmakers Tobias Bauckhage and Jon Handschin (CPO), as well as former OMDB founder Benjamin Krause (CTO). The company has previously received funding from Grazia Equity, Passion Capital’s Stefan Glanzer and Deutsche Telekom Ventures, as well as Peter Read, who previously ran Nielsen Entertainment for the movie studios in Los Angeles.</p> <p>I interviewed Bauckhage in Berlin:</p><div class="marfeel-experience-inline-cta wp-block-tc23-marfeel-experience"> </div> <span class="embed-youtube" style="text-align:center; display: block;"><div class="global-consent eu-consent tcembed-iframe tcembed--youtube" data-iframe-src="https://www.youtube.com/embed/9FeXpjXz4fE?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparent" data-iframe-width="640" data-iframe-height="360" data-iframe-sandbox="allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox"></div></iframe></span> </div></p> <div class="wp-block-tc23-post-relevant-terms"> <p class="wp-block-paragraph">Topics</p> <div class="tc23-post-relevant-terms__terms"> <a href="https://techcrunch.com/region/europe/" rel="tag">Europe</a><span class="tc23-post-relevant-terms__separator">, </span><a href="https://techcrunch.com/tag/moviepilot/" rel="tag">MoviePilot</a><span class="tc23-post-relevant-terms__separator">, </span><a href="https://techcrunch.com/category/startups/" rel="tag">Startups</a> </div> </div> </div> <div class="wp-block-column article-sidebar is-layout-flow wp-block-column-is-layout-flow" style="flex-basis: 316px"> <div class="wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-5 wp-block-group-is-layout-flex" style="padding-top:0;padding-bottom:0;padding-left:0;padding-right:0"> <div class="ad-unit ad-unit--mobile ad-unit--has-placeholder ad-unit--display wp-block-tc-ads-ad-slot has-background has-gray-100-background-color"> <div class="ad-unit__ad" id="us-tc-ros-mw-mid-center" data-unitcode="us_tc_ros_mw_mid_center" data-sizes="[[300,250]]" 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class="wp-block-tc_author-card__image" loading="lazy"> </div> <div class="wp-block-group wp-block-tc23-author-card__user-info is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-tc23-author-card-name"> Mike Butcher </div> <div class="wp-block-group wp-block-tc23-author-card__user-meta is-layout-flow wp-block-group-is-layout-flow"> <div class="wp-block-tc23-author-card-title"> <p> <span class="wp-block-tc23-author-card-title__title">Editor At Large</span> </p> </div> <div class="wp-block-tc23-author-card-social"> <a class="wp-block-tc23-author-card-social__link" href="https://twitter.com/mikebutcher" target="_blank">@mikebutcher</a> </div> </div> </div> </div> <div class="wp-block-tc23-author-card-bio"> <div> <p>Mike Butcher (M.B.E.) is Editor-at-large of TechCrunch. He has written for UK national newspapers and magazines and been named one of the most influential people in European technology by Wired UK. He has spoken at the World Economic Forum, Web Summit, and DLD. He has interviewed Tony Blair, Dmitry Medvedev, Kevin Spacey, Lily Cole, Pavel Durov, Jimmy Wales, and many other tech leaders and celebrities. Mike is a regular broadcaster, appearing on BBC News, Sky News, CNBC, Channel 4, Al Jazeera and Bloomberg. He has also advised UK Prime Ministers and the Mayor of London on tech startup policy, as well as being a judge on The Apprentice UK. GQ magazine named him one of the 100 Most Connected Men in the UK. He is the co-founder <a href="https://thepathfounder.substack.com">ThePathfounder.com</a> newsletter; <a href="https://theeuropas2021.thepathfounder.com/">TheEuropas.com</a> (the Annual European Tech Startup Conference & Awards for 12 years); and the non-profits <a href="https://techfugees.com/">Techfugees.com</a>, <a href="https://techvets.co/">TechVets.co</a>, and <a href="https://coadec.com/">Coadec.com</a>. 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