CINDE AI - Customer & Merchandising Intelligence

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CINDE AI </h3> <h1 class="heading-default heading-2 !mb-0"> Acc茅l茅rer la croissance du chiffre d'affaires et des marges </h1> <div class="text-paragraph sub-heading mb-0"> <p>Identifiez des facteurs de performance sp茅cifiques, d茅couvrez des opportunit茅s de croissance, anticipez et r茅pondez aux besoins des clients, et ouvrez la voie 脿 une croissance rentable des ventes dans le commerce de d茅tail gr芒ce 脿 l'IA pr茅dictive et prescriptive.</p> </div> <div class="flex button-block"> <a href="/fr/retail-cpg/get-started" class="btn btn-primary" title="Demander une d茅monstration" target=""> <span>Demander une d茅monstration</span> </a> </div> </div> </div> <div class="md:col-start-8 md:col-end-13 col-span-12 flex"> <div class="block-media"> <div class="relative block aspect-video"> <div class="embed-video absolute inset-0"> <iframe title="CINDE Gen AI for Retail: generative AI copilot" width="640" height="360" src="https://www.youtube.com/embed/AvcgsGD1Tfs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div> </div> </div> </div> </div> </div> <div class="block-well-content"> <div class="container"> <div class="block-well with-media"> <div class="block-media"> <div class="block-img"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/2024-08-13-15_03_11-Webinar_-5-ways-retailers-are-getting-real-results-with-generative-AI-YouTube.png" alt="5 fa莽ons dont les d茅taillants obtiennent des r茅sultats concrets gr芒ce 脿 l'IA g茅n茅rative" /> </div> </div> <div class="block-text"> <div class="block-title"> <div class="heading heading-5 mb-0"> 5 fa莽ons dont les d茅taillants obtiennent des r茅sultats concrets gr芒ce 脿 l'IA g茅n茅rative </div> </div> <div class="block-description"> <div class="text-paragraph mb-0"> Dans ce webinaire, des experts pr茅sentent les progr猫s rapides de la technologie du commerce de d茅tail. </div> <div class="cta-group md:w-auto"> <a href="https://www.symphonyai.com/fr/resources/webinar/retail-cpg/5-ways-retailers-are-getting-real-results-with-generative-ai/" class="btn btn-primary w-auto !text-center" title="Regarder le webinaire" target=""> <span>Regarder le webinaire</span> </a> </div> </div> </div> </div> </div> </section> <section id="block_8090db8c2f1083b46579ed7ba581f1a1" class="section block_VID001"> <div class="container"> <div class="row"> <div class="col-span-12"> <div class="block-caption text-center mb-[80px]"> <h2 class="heading-default heading mb-0"> Comment Albertsons utilise SymphonyAI </h2> </div> </div> </div> <div class="block-video block-video--oembed"> <iframe title="How Albertsons uses SymphonyAI to uncover insights, optimize assortments, and satisfy shoppers" width="640" height="360" src="https://www.youtube.com/embed/QXNRKdkqzxY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> < class=""> </> </div> </div> </section> <section id="block_0ab1a22591f35eaab2a2127bddcbd7ae" class="section block_AB002 bg-default flip-columns relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="eyebrow text-overline mb-0"> <b> IA g茅n茅rative </b> </h3> <h2 class="heading-default heading mb-0"> Pr茅sentation du copilote du gestionnaire de cat茅gorie </h2> <div class="sub-heading mb-0 text-sol-white"> <p><p>Pilot茅 par l'IA pr茅dictive et g茅n茅rative, le Copilote Category Manager est votre assistant de confiance, rationalisant les processus, d茅chiffrant les requ锚tes complexes et permettant des d茅cisions fond茅es sur les donn茅es. Il comprend les requ锚tes, d茅couvre les facteurs de performance, automatise les t芒ches et vous guide 脿 travers des sc茅narios potentiels pour vous apporter clart茅 et efficacit茅.</p> </p> </div> <div class="block-btn"> <a href="https://www.symphonyai.com/fr/retail-cpg/generative-ai-copilots/" class="btn btn-primary" title="En savoir plus" > <span>En savoir plus</span> </a> </div> </div> </div> <div class="col-span-12 md:col-span-6 md:order-first order-last"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="886" height="562" src="https://www.symphonyai.com/wp-content/uploads/2023/10/img-category-manager@2x-1-unsmushed.png" class="attachment-full size-full" alt="" loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/2023/10/img-category-manager@2x-1-unsmushed.png 300w, https://www.symphonyai.com/wp-content/uploads/2023/10/img-category-manager@2x-1-unsmushed.png 768w, https://www.symphonyai.com/wp-content/uploads/2023/10/img-category-manager@2x-1-unsmushed.png 886w" sizes="(max-width: 886px) 100vw, 886px" /> </div> </div> </div> </div> </div> </section> <section id="block_5b6a92fa6942f668e945d445459bdfe4" class="section block_AB007 bg-default"> <div class="container"> <div class="block-title mb-[80px]"> <h3 class="heading-default heading"> Des informations sur le commerce de d茅tail bas茅es sur l'IA pour passer 脿 l'action en vue d'une croissance rentable </h3> <div class="block-btn"> </div> </div> <div class="row"> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-connect-disjointed-silos.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Acc茅l茅rer la croissance du chiffre d'affaires et des marges</h6> <div class="text-paragraph"><p>Acc茅l茅rer la croissance et augmenter la satisfaction des clients. CINDE AI, c'est comme avoir des centaines de data scientists et d'analystes commerciaux 脿 port茅e de main, qui traitent des milliards de transactions de vente au d茅tail, d茅gagent des tendances et identifient les anomalies, afin d'am茅liorer les performances de l'entreprise.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-retail-respond-fast-trends.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Examiner les performances de l'entreprise en temps r茅el</h6> <div class="text-paragraph"><p>Ne passez plus jamais des heures 脿 rassembler et 脿 analyser des rapports pour des 茅valuations d'entreprise. Le tableau de bord de SymphonyAI fournit toutes les informations dont vous avez besoin pour comprendre la performance et recommander des 茅tapes actionnables, en temps r茅el, en un seul endroit.</p> </div> </div> </div> </div> <div class="col-span-12 lg:col-span-4 mb-[48px]"> <div class="block-card"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/WhySAI-media-easy.svg" alt="" class="card-icon" /> <div class="card-caption"> <h6 class="heading mb-[24px]">Collaborer facilement en interne et en externe</h6> <div class="text-paragraph"><p>La plateforme de collaboration impartiale de SymphonyAI offre aux d茅taillants et aux fournisseurs de biens de consommation une vue unique de la performance, des informations sur les facteurs de performance et des opportunit茅s prescriptives d'am茅lioration de la performance.</p> </div> </div> </div> </div> </div> </div> </section> <section id="block_27d7cc337a456a7acbf7cc3801251549" class="section block_AB002 bg-white relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="heading-default heading mb-0"> Rapidit茅 d'acc猫s aux informations </h3> <div class="sub-heading mb-0"> <p><p>Les mod猫les aliment茅s par l'IA permettent d'obtenir des informations en temps r茅el sur les performances des cat茅gories et des marques, afin de corriger les probl猫mes et de faire 茅merger des opportunit茅s plus rapidement. Des vues partag茅es des opportunit茅s garantissent la collaboration et la rapidit茅 d'identification de la valeur. La capacit茅 de copilotage prescriptif et g茅n茅ratif de l'IA permet d'obtenir tr猫s rapidement des informations (ce qui s'est pass茅, pourquoi cela s'est pass茅, 脿 qui cela s'est pass茅), de passer rapidement 脿 l'action et d'obtenir de la valeur (quelles sont les opportunit茅s existantes).</p> </p> </div> <div class="block-btn"> </div> </div> </div> <div class="col-span-12 md:col-span-6"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="1280" height="720" src="https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReview.png" class="attachment-full size-full" alt="Capture d'茅cran de l'examen de la cat茅gorie IA g茅n茅rative de CINDE" loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReview.png 1280w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReview-300x169.png 300w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReview-1024x576.png 1024w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReview-768x432.png 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> </div> </section> <section id="block_2daab54d07c927450ee52d15caa12a7c" class="section block_AB002 bg-white flip-columns relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="heading-default heading mb-0"> Votre plateforme de veille strat茅gique vous permet d'obtenir des informations pr茅cieuses </h3> <div class="sub-heading mb-0"> <p><p>L'Al bas茅 sur le r么le et les connaissances aliment茅es par le ML permettent de d茅couvrir les meilleures opportunit茅s de croissance adapt茅es aux priorit茅s de chaque utilisateur. Exploitez sans effort vos outils de Business Intelligence existants pour rationaliser l'analyse des donn茅es et mettre en avant des informations percutantes. Permettez aux utilisateurs d'exploiter pleinement le potentiel des rapports actuels, en extrayant une valeur in茅gal茅e et en encourageant la prise de d茅cision bas茅e sur les donn茅es.</p> </p> </div> <div class="block-btn"> </div> </div> </div> <div class="col-span-12 md:col-span-6 md:order-first order-last"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="1280" height="720" src="https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReviewBoard.png" class="attachment-full size-full" alt="Capture d'茅cran du comit茅 d'examen des cat茅gories de l'IA g茅n茅rative CINDE" loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReviewBoard.png 1280w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReviewBoard-300x169.png 300w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReviewBoard-1024x576.png 1024w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICategoryReviewBoard-768x432.png 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> </div> </section> <section id="block_dfe1288727709123fc5a88ffe8254367" class="section block_AB002 bg-white relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="heading-default heading mb-0"> Intelligence contextuelle </h3> <div class="sub-heading mb-0"> <p><p>Comprendre facilement les donn茅es qui se cachent derri猫re les indicateurs pour am茅liorer les ventes hebdomadaires et l'analyse des cat茅gories. Des capacit茅s de reporting flexibles 脿 la demande pour permettre une interrogation analytique approfondie, ainsi qu'une segmentation sp茅cifique des clients en fonction de leur fid茅lit茅 et de leur sensibilit茅 aux prix. L'intelligence diagnostique pilot茅e par l'IA facilite la r茅solution des t芒ches les plus courantes en mati猫re de gestion des cat茅gories et de shopper marketing.</p> </p> </div> <div class="block-btn"> </div> </div> </div> <div class="col-span-12 md:col-span-6"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="1280" height="720" src="https://www.symphonyai.com/wp-content/uploads/CINDEGenAICopilot.png" class="attachment-full size-full" alt="Capture d'茅cran du copilote d'IA g茅n茅rative CINDE pour les d茅taillants" loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/CINDEGenAICopilot.png 1280w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICopilot-300x169.png 300w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICopilot-1024x576.png 1024w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAICopilot-768x432.png 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> </div> </section> <section id="block_420711c55c59c8367cde81e5c568fd7a" class="section block_AB002 bg-white flip-columns relative"> <div class="container relative z-10"> <div class="row items-center"> <div class="col-span-12 md:col-span-6"> <div class="block-caption"> <h3 class="heading-default heading mb-0"> 脡volutivit茅 au sein de l'entreprise </h3> <div class="sub-heading mb-0"> <p><p>L'茅chelle du nuage sur une plateforme unifi茅e permet 脿 l'ensemble de l'entreprise de prendre des d茅cisions centr茅es sur le client. Une seule version de la v茅rit茅 qui permet d'am茅liorer l'efficacit茅 des r茅unions et des n茅gociations dans le secteur des produits de grande consommation. B茅n茅ficiez d'une valeur financi猫re incr茅mentale gr芒ce 脿 des informations provenant de l'ensemble du mod猫le de magasin de d茅tail connect茅, interne et externe 脿 votre entreprise.</p> </p> </div> <div class="block-btn"> <a href="https://www.symphonyai.com/fr/retail-cpg/collaboration-monetization/" class="btn btn-primary" title="En savoir plus" > <span>En savoir plus</span> </a> </div> </div> </div> <div class="col-span-12 md:col-span-6 md:order-first order-last"> <div class="block-media"> <div class="block-img"> <img decoding="async" width="1280" height="720" src="https://www.symphonyai.com/wp-content/uploads/CINDEGenAImyboard.png" class="attachment-full size-full" alt="Capture d'茅cran du tableau de bord personnalis茅 de l'IA g茅n茅rative CINDE" loading="lazy" srcset="https://www.symphonyai.com/wp-content/uploads/CINDEGenAImyboard.png 1280w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAImyboard-300x169.png 300w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAImyboard-1024x576.png 1024w, https://www.symphonyai.com/wp-content/uploads/CINDEGenAImyboard-768x432.png 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> </div> </div> </div> </section> <section class="section block_TXT003 bg-light-blue"> <div class="container"> <div class="block-caption"> <h4 class="heading-2 heading mb-24"> Des r茅sultats rapides, r茅els et pertinents </h4> <ul class="block-stats"> <li> <p class="stats-value">1%</p> <p class="text-paragraph"><div> <div>Augmentation globale des recettes gr芒ce 脿 la d茅couverte d'informations</div> </div> </p> </li> <li> <p class="stats-value">10%</p> <p class="text-paragraph"><div> <div>l'am茅lioration de la productivit茅</div> </div> </p> </li> <li> <p class="stats-value">2x</p> <p class="text-paragraph"><div> <div>Am茅lioration du chiffre d'affaires suppl茅mentaire par d茅marque</div> </div> </p> </li> </ul> </div> </div> </section> <section class="section block_AB015 bg-light-blue"> <div class="bh container dark:bg-sol-charcoal pb-[32px]"> <div class="row"> <div class="col-span-12 text-left"> <div class="block-caption grid grid-cols-1 gap-[20px] mb-0"> <div class="flex flex-col gap-[24px]"> <h3 class="heading !mb-0 dark:text-sol-white"> Suite de produits Merchandising et Marketing </h3> </div> </div> </div> </div> </div> <div class="container dark:bg-sol-charcoal"> <div class="row"> <div class="col-span-12"> <div class="tab__wrapper bg-sol-white dark:bg-sol-white lg:px-[47px] lg:pt-[34px] lg:pb-[46px] p-[0px] rounded-[12px]"> <div class="desktop"> <div class="nav-wrapper"> <ul class="nav nav-pills" id="pills-tab" role="tablist"> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full active" id="pills-assortment-optimization-90-tab" data-bs-toggle="pill" data-bs-target="#pills-assortment-optimization-90" type="button" role="tab" aria-controls="pills-assortment-optimization" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Optimisation de l'assortiment </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-personalized-marketing-90-tab" data-bs-toggle="pill" data-bs-target="#pills-personalized-marketing-90" type="button" role="tab" aria-controls="pills-personalized-marketing" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Marketing personnalis茅 </div> </span> </button> </li> <li class="nav-item labels-group w-full" role="presentation"> <button class="nav-link w-full" id="pills-promotion-optimization-90-tab" data-bs-toggle="pill" data-bs-target="#pills-promotion-optimization-90" type="button" role="tab" aria-controls="pills-promotion-optimization" aria-selected="true"> <span class="justify-center"> <div class="flex items-center"> <i class="lb-"></i> Optimisation de la promotion </div> </span> </button> </li> </ul> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-assortment-optimization-90" role="tabpanel" aria-labelledby="pills-assortment-optimization-90-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Des d茅cisions d'assortiment localis茅es, centr茅es sur le client et tenant compte de l'espace, 脿 grande 茅chelle et 脿 grande vitesse, afin d'accro卯tre la satisfaction, la fid茅lit茅 et la croissance des clients.</p> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/assortment-optimization/" class="btn btn-primary" title="D茅couvrir le produit"> <span>D茅couvrir le produit</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/Retail-Optimization.jpg" alt="Un homme 芒g茅 et un jeune homme comparent des produits dans un rayon de supermarch茅, le jeune homme tenant une bouteille et le plus 芒g茅 consultant une liste." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-personalized-marketing-90" role="tabpanel" aria-labelledby="pills-personalized-marketing-90-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Des promotions hyperpersonnalis茅es et multicanal qui am茅liorent la pertinence de l'offre, l'茅change et le retour sur investissement, tout en fid茅lisant les clients.</p> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/personalized-marketing/" class="btn btn-primary" title="D茅couvrir le produit"> <span>D茅couvrir le produit</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/RetailImage.jpg" alt="Une femme v锚tue d'une veste en cuir utilise son smartphone pendant qu'elle fait ses courses dans une 茅picerie." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-promotion-optimization-90" role="tabpanel" aria-labelledby="pills-promotion-optimization-90-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Optimisation des promotions par l'IA pour cr茅er des plans centr茅s sur le client, r茅duire les promotions inefficaces et am茅liorer la collaboration entre les d茅taillants et les fabricants de produits de grande consommation.</p> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/promotion-optimization/" class="btn btn-primary" title="D茅couvrir le produit"> <span>D茅couvrir le produit</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/08/CPG-Personalized-marketing-unsmushed-e1701145898641.jpeg" alt="Un groupe diversifi茅 de quatre professionnels se livrant 脿 une discussion anim茅e autour d'un ordinateur portable dans un bureau moderne." /> </div> </div> </div> </div> </div> </div>  <div class="mobile"> <div id="dropdownDefault-90" class="dropdownDefault"> <button data-dropdown-toggle="dropdown" class="dropdownDefaultButton open old bg-sol-white" type="button" data-color=""> <div class="labels-group"> <span class="data-span"> <div class="flex items-center"> <i class="data-lb lb-"></i> <span class="data-button text-[14px] font-bold">Optimisation de l'assortiment</span> </div> </span> </div> <svg class="w-2.5 h-2.5 ms-3" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" fill="none" viewbox="0 0 10 6"> <path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="m1 1 4 4 4-4" /> </svg> </button> <div class="dropdownList relative hidden"> <ul class="py-2 text-sm mt-0">  <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent active" id="pills-mob-assortment-optimization-90" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-assortment-optimization-90" type="button" role="tab" aria-controls="pills-mob-assortment-optimization" aria-selected="true"> Optimisation de l'assortiment </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-personalized-marketing-90" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-personalized-marketing-90" type="button" role="tab" aria-controls="pills-mob-personalized-marketing" aria-selected="true"> Marketing personnalis茅 </button> </li> <li class="nav-item w-full"> <button class="nav-link w-full px-[20px] py-[10px] text-left bg-transparent" id="pills-mob-promotion-optimization-90" data-color="" data-bs-toggle="pill" data-bs-target="#pills-mob-promotion-optimization-90" type="button" role="tab" aria-controls="pills-mob-promotion-optimization" aria-selected="true"> Optimisation de la promotion </button> </li> </ul> </div> </div> <div class="tab-content"> <div class="tab-pane fade show active" id="pills-mob-assortment-optimization-90" role="tabpanel" aria-labelledby="pills-mob-assortment-optimization-90-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Des d茅cisions d'assortiment localis茅es, centr茅es sur le client et tenant compte de l'espace, 脿 grande 茅chelle et 脿 grande vitesse, afin d'accro卯tre la satisfaction, la fid茅lit茅 et la croissance des clients.</p> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/assortment-optimization/" class="btn btn-primary" title="D茅couvrir le produit"> <span>D茅couvrir le produit</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/Retail-Optimization.jpg" alt="Un homme 芒g茅 et un jeune homme comparent des produits dans un rayon de supermarch茅, le jeune homme tenant une bouteille et le plus 芒g茅 consultant une liste." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-personalized-marketing-90" role="tabpanel" aria-labelledby="pills-mob-personalized-marketing-90-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Des promotions hyperpersonnalis茅es et multicanal qui am茅liorent la pertinence de l'offre, l'茅change et le retour sur investissement, tout en fid茅lisant les clients.</p> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/personalized-marketing/" class="btn btn-primary" title="D茅couvrir le produit"> <span>D茅couvrir le produit</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/09/RetailImage.jpg" alt="Une femme v锚tue d'une veste en cuir utilise son smartphone pendant qu'elle fait ses courses dans une 茅picerie." /> </div> </div> </div> </div> <div class="tab-pane fade hidden" id="pills-mob-promotion-optimization-90" role="tabpanel" aria-labelledby="pills-mob-promotion-optimization-90-tab"> <div class="tabpane-inner-content"> <div class="row"> <div class="md:col-span-6 col-span-12"> <div class="flex flex-col justify-between h-full"> <div> <p>Optimisation des promotions par l'IA pour cr茅er des plans centr茅s sur le client, r茅duire les promotions inefficaces et am茅liorer la collaboration entre les d茅taillants et les fabricants de produits de grande consommation.</p> </div> <div class="button-block"> <a href="https://www.symphonyai.com/fr/retail-cpg/promotion-optimization/" class="btn btn-primary" title="D茅couvrir le produit"> <span>D茅couvrir le produit</span> </a> </div> </div> </div> <div class="md:col-span-6 col-span-12 pb-0"> <img decoding="async" class="bg-img" src="https://www.symphonyai.com/wp-content/uploads/2023/08/CPG-Personalized-marketing-unsmushed-e1701145898641.jpeg" alt="Un groupe diversifi茅 de quatre professionnels se livrant 脿 une discussion anim茅e autour d'un ordinateur portable dans un bureau moderne." /> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="section block_FR003 bg-transparent"> <div class="container"> <div class="row"> <div class="col-span-12"> <div class="block-caption"> <h4 class="heading-2 heading mb-[20px]"> Ressources connexes </h4> <div> <p> <a href="https://www.symphonyai.com/fr/retail-cpg/resources/" class="husl-btn btn-primary" title="Voir tous" > <span>Voir tous</span> </a> </p> </div> </div> </div> <div class="col-span-12"> <div class="resource-wrapper"> <div class="highlight"> <div class="resource-tile-new"> <a class="resource-link" target="_self" href="https://www.symphonyai.com/fr/resources/video/retail-cpg/retail-collaboration-monetization-programs/"> </a> <div class="resource-thumbnail lg:ml-[-1px]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Retail-Collaboration-and-Monetization-Programs.svg" alt="vignette" /> <div class="heading-link labels-group"> <span class="font-bold text-lg !text-sol-white"> <i style="background-color: #00e8c4"></i> Commerce de d茅tail / CPG </span> </div> </div> <div class="content-wrapper"> <div class="top-content"> <span class="type text-sm uppercase"> Video </span> <span class="resource-title text-5"> Retail Collaboration and Monetization Programs </span> </div> <div class="bottom-content"> <div class="flex items-center justify-start gap-[5px]"> <span class="font-bold text-lg text-sol-royal-blue"> Regarder </span> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M9 6L15 12L9 18" stroke="#0074E8" stroke-width="2"/> </svg> </div> </div> </div> </div> </div> <div class="resource-list-new w-full"> <div class="resource-tile-new"> <a class="resource-link" target="_self" href="https://www.symphonyai.com/fr/resources/webinar/retail-cpg/grocers-collaboration-monetize-data/"> </a> <div class="resource-thumbnail lg:ml-[-1px]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/How-Grocers-can-Increase-Collaboration-and-Monetize-Data-thumb-4.svg" alt="vignette" /> <div class="heading-link labels-group"> <span class="font-bold text-lg !text-sol-white"> <i style="background-color: #00e8c4"></i> Commerce de d茅tail / CPG </span> </div> </div> <div class="content-wrapper"> <div class="top-content"> <span class="type text-sm uppercase"> Webinar </span> <span class="resource-title text-5"> How Grocers can Increase Collaboration and Monetize Data </span> </div> <div class="bottom-content"> <div class="flex items-center justify-start gap-[5px]"> <span class="font-bold text-lg text-sol-royal-blue"> Lire la suite </span> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M9 6L15 12L9 18" stroke="#0074E8" stroke-width="2"/> </svg> </div> </div> </div> </div> <div class="resource-tile-new"> <a class="resource-link" target="_self" href="https://www.symphonyai.com/fr/resources/white-paper/retail-cpg/transformative-ai-maximizing-efficiency-minimizing-carbon/"> </a> <div class="resource-thumbnail lg:ml-[-1px]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Transformative-AI-Maximizing-efficiency-while-minimizing-carbon.svg" alt="vignette" /> <div class="heading-link labels-group"> <span class="font-bold text-lg !text-sol-white"> <i style="background-color: #00e8c4"></i> Commerce de d茅tail / CPG </span> </div> </div> <div class="content-wrapper"> <div class="top-content"> <span class="type text-sm uppercase"> White paper </span> <span class="resource-title text-5"> Transformative AI: Maximizing efficiency while minimizing carbon </span> </div> <div class="bottom-content"> <div class="flex items-center justify-start gap-[5px]"> <span class="font-bold text-lg text-sol-royal-blue"> Lire la suite </span> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M9 6L15 12L9 18" stroke="#0074E8" stroke-width="2"/> </svg> </div> </div> </div> </div> <div class="resource-tile-new"> <a class="resource-link" target="_self" href="https://www.symphonyai.com/fr/resources/blog/retail-cpg/nrf-2025-retails-big-show/"> </a> <div class="resource-thumbnail lg:ml-[-1px]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/NRF-2025-Retails-Big-Show-features-top-AI-innovations.svg" alt="vignette" /> <div class="heading-link labels-group"> <span class="font-bold text-lg !text-sol-white"> <i style="background-color: #00e8c4"></i> Commerce de d茅tail / CPG </span> </div> </div> <div class="content-wrapper"> <div class="top-content"> <span class="type text-sm uppercase"> Blog </span> <span class="resource-title text-5"> NRF 2025: Retail鈥檚 Big Show features top AI innovations </span> </div> <div class="bottom-content"> <div class="flex items-center justify-start gap-[5px]"> <span class="font-bold text-lg text-sol-royal-blue"> Lire la suite </span> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M9 6L15 12L9 18" stroke="#0074E8" stroke-width="2"/> </svg> </div> </div> </div> </div> <div class="resource-tile-new"> <a class="resource-link" target="_self" href="https://www.symphonyai.com/fr/resources/webinar/retail-cpg/forecast-2025-fuel-convenience-retail/"> </a> <div class="resource-thumbnail lg:ml-[-1px]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Forecast-2025-Whats-next-for-fuel-and-convenience-retail-thumb.svg" alt="vignette" /> <div class="heading-link labels-group"> <span class="font-bold text-lg !text-sol-white"> <i style="background-color: #00e8c4"></i> Commerce de d茅tail / CPG </span> </div> </div> <div class="content-wrapper"> <div class="top-content"> <span class="type text-sm uppercase"> Webinar </span> <span class="resource-title text-5"> Forecast 2025: What鈥檚 next for fuel and convenience retail </span> </div> <div class="bottom-content"> <div class="flex items-center justify-start gap-[5px]"> <span class="font-bold text-lg text-sol-royal-blue"> Lire la suite </span> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M9 6L15 12L9 18" stroke="#0074E8" stroke-width="2"/> </svg> </div> </div> </div> </div> <div class="resource-tile-new"> <a class="resource-link" target="_self" href="https://www.symphonyai.com/fr/resources/blog/retail-cpg/five-ways-ai-help-grocery-retailers-e-commerce/"> </a> <div class="resource-thumbnail lg:ml-[-1px]"> <img decoding="async" src="https://www.symphonyai.com/wp-content/uploads/Five-ways-AI-powered-insights-can-help-grocery-retailers-grow-e-commerce-sales-by-8-thumb.svg" alt="vignette" /> <div class="heading-link labels-group"> <span class="font-bold text-lg !text-sol-white"> <i style="background-color: #00e8c4"></i> Commerce de d茅tail / CPG </span> </div> </div> <div class="content-wrapper"> <div class="top-content"> <span class="type text-sm uppercase"> Blog </span> <span class="resource-title text-5"> Five ways AI-powered insights can help grocery retailers grow e-commerce sales by 8% </span> </div> <div class="bottom-content"> <div class="flex items-center justify-start gap-[5px]"> <span class="font-bold text-lg text-sol-royal-blue"> Lire la suite </span> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"> <path d="M9 6L15 12L9 18" stroke="#0074E8" stroke-width="2"/> </svg> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> </main> <footer 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