Salesforce Einstein AI Solutions

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class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> AI that works for your business. </h2> <div class="blade__description"> <p>Drive productivity and personalisation with predictive AI, generative AI, and agents across the Customer 360. Create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Agentforce to solve issues faster and work smarter. Empower service reps, agents, marketers, and more with AI tools safely grounded in your customer data to make every customer experience more impactful.</p> </div> </header> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Explore Agentforce" data-link-url="https://www.salesforce.com/ap/agentforce/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Explore Agentforce: AI that works for your business." href="https://www.salesforce.com/ap/agentforce/" > Explore Agentforce </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1726627348703_t2m" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1726627348703_t2m" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content theme--light_gradient "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Generate trusted content grounded in customer data. </h2> <div class="blade__description"> <p>Experience AI built into the flow of work, for any workflow, user, department, and <a href="https://www.salesforce.com/industries/artificial-intelligence/" target="_blank" class="link__new-tab">industry<img class="link__new-tab-icon" alt="Opens in a new window"></a>.</p> </div> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Sales AI" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1726627348379_19b5-11" class="accordion__trigger" id="show-hide1726627348379_19b5-11" aria-label="Sales AI"> <span class="accordion__title relative"> Sales AI <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627348379_19b5-11" id="rel1726627348379_19b5-11"> <div class="accordion__description"> <p>Sell faster with trusted AI for sales. Ask Einstein to write emails enriched with customer data, generate concise summaries of sales calls, and use actionable insights to inform conversations. Use real-time predictions to guide sellers to close deals, automate sales process, and build stronger relationships with Sales AI.<br><br><a href="/ap/sales/artificial-intelligence/" target="_self">Learn more</a></p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627348379_19b5-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-sales-ai.webp?w=1024" class="image__asset" alt="An Outlook window displaying Einstein's product features. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-sales-ai.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-sales-ai.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-sales-ai.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-sales-ai.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Customer Service AI" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1726627348383_jrc-22" class="accordion__trigger" id="show-hide1726627348383_jrc-22" aria-label="Customer Service AI"> <span class="accordion__title relative"> Customer Service AI <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627348383_jrc-22" id="rel1726627348383_jrc-22"> <div class="accordion__description"> <p>Deliver more personalised and impactful customer service experiences while boosting agent productivity. Leverage Salesforce Agentforce to surface relevant information during customer support interactions, helping your agents solve issues faster and delight customers. Utilise <a href="/ap/agentforce/what-are-ai-agents/" target="_self">AI Agents</a> to automatically summarise case resolutions and build a knowledge base, empowering your agents, scaling service operations, and driving immediate value.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627348383_jrc-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?w=1024" class="image__asset" alt="A chat window with Einstein answering a user's question about setting up WiFi." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Marketing AI" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1726627348386_88c-33" class="accordion__trigger" id="show-hide1726627348386_88c-33" aria-label="Marketing AI"> <span class="accordion__title relative"> Marketing AI <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627348386_88c-33" id="rel1726627348386_88c-33"> <div class="accordion__description"> <p>Drive personalisation and productivity at scale with predictive and generative AI built directly into your marketing platform. Use insights to boost engagement, build highly personalised customer journeys and automatically customise outreach. Delight your customers with interactions powered by Einstein.<br><a href="/ap/marketing/ai/" target="_self">Learn more</a></p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627348386_88c-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?w=1024" class="image__asset" alt="Einstein showing a score with a tree in the background. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-4 show-hide__item " data-module-id="accordion-4" data-module-name="Commerce AI" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1726627348389_pac-44" class="accordion__trigger" id="show-hide1726627348389_pac-44" aria-label="Commerce AI"> <span class="accordion__title relative"> Commerce AI <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627348389_pac-44" id="rel1726627348389_pac-44"> <div class="accordion__description"> <p>Personalise every buyer and merchant experience with the most trusted and flexible ecommerce AI tools. Automatically generate product descriptions, recommend relevant products, and create seamless buying experiences. Innovate faster and increase conversions with Einstein.<br><a href="/ap/commerce/ai/" target="_self">Learn more</a></p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627348389_pac-44__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?w=1024" class="image__asset" alt="A product description window showing current vs. generated text. Bushes, mountains, and a bird in the background. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1726627348379_19b5-11__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-sales-ai.webp?w=1024" class="image__asset" alt="An Outlook window displaying Einstein's product features. 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" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-marketing-ai.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1726627348389_pac-44__media--desktop" style="grid-row: 1 / span 8"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?w=1024" class="image__asset" alt="A product description window showing current vs. generated text. Bushes, mountains, and a bird in the background. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-trusted-content-service-ai.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1726627366291_hb6" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1726627366291_hb6" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content theme--light_gradient "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Build and customise a conversational AI assistant for CRM. </h2> <div class="blade__description"> <p>Empower teams to get work done faster with intelligent actions, deploy <a href="/ap/artificial-intelligence/what-is-conversational-ai/" target="_self">conversational AI</a> with built-in trust, and extend a unified copilot with clicks.</p> </div> </header> <div class="productfeature_cta" data-module-name="Build and customise a conversational AI assistant for CRM." data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="/ap/artificial-intelligence/ai-prompt-builder/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more about Prompts" href="/ap/artificial-intelligence/ai-prompt-builder/" > Learn more </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Agent Builder" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1726627365827_t2k-11" class="accordion__trigger" id="show-hide1726627365827_t2k-11" aria-label="Agent Builder"> <span class="accordion__title relative"> Agent Builder <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627365827_t2k-11" id="rel1726627365827_t2k-11"> <div class="accordion__description"> <p>Extend Agent Builder with actions composed of familiar platform features like Flows, Apex code, Mulesoft APIs, and more. Turn workflows into copilot actions and test those interactions in a seamless user interface to monitor and govern your copilot.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627365827_t2k-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?w=1024" class="image__asset" alt="Einstein in a hot air balloon gesturing at his generated content on how to prepare for a meeting." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Prompt Builder" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1726627365843_lfu-22" class="accordion__trigger" id="show-hide1726627365843_lfu-22" aria-label="Prompt Builder"> <span class="accordion__title relative"> Prompt Builder <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627365843_lfu-22" id="rel1726627365843_lfu-22"> <div class="accordion__description"> <p>Help employees finish tasks faster by creating prompt templates that summarise and generate content with clicks. Create more relevant prompts grounded in your business data from CRM, Data Cloud, and external sources to augment every business task. Build prompts once and reuse them everywhere in Einstein Copilot, Lightning pages, and flows.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627365843_lfu-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?w=1024" class="image__asset" alt="A configuration page with mountains, bushes, and a butterfly in the background." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Model Builder" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1726627365857_g9i-33" class="accordion__trigger" id="show-hide1726627365857_g9i-33" aria-label="Model Builder"> <span class="accordion__title relative"> Model Builder <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627365857_g9i-33" id="rel1726627365857_g9i-33"> <div class="accordion__description"> <p>Build or bring your own predictive AI models and LLMs into Salesforce and to the Einstein Trust Layer. Use no-code ML models in Data Cloud and seamlessly manage your AI models in a unified control plane.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627365857_g9i-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?w=1024" class="image__asset" alt="A welcome/start message. Hills and a tree are in the background." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1726627365827_t2k-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?w=1024" class="image__asset" alt="Einstein in a hot air balloon gesturing at his generated content on how to prepare for a meeting." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-copilot-builder.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1726627365843_lfu-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?w=1024" class="image__asset" alt="A configuration page with mountains, bushes, and a butterfly in the background." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-prompt-builder.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1726627365857_g9i-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?w=1024" class="image__asset" alt="A welcome/start message. Hills and a tree are in the background." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-ai-assistant-model-builder.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1726627383214_pal" data-blade-position="6" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1726627383214_pal" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content theme--light_gradient "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Deploy AI you can trust. </h2> <div class="blade__description"> <p>Unleash the benefits of <a href="/ap/artificial-intelligence/what-is-generative-ai/" target="_self">generative AI</a> while protecting the privacy and security of your data, improving the accuracy of your results, and promoting responsible use of AI tools across your organisation. Built natively into the Salesforce Platform, the Einstein Trust Layer includes best-in-class features and guardrails designed to help you deploy AI you can trust.</p> </div> </header> <div class="productfeature_cta" data-module-name="Deploy AI you can trust." data-module-position="" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Einstein Trust Layer" data-link-url="/ap/artificial-intelligence/trusted-ai/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Einstein Trust Layer" href="/ap/artificial-intelligence/trusted-ai/" > Einstein Trust Layer </a> </pbc-button> </div> </div> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Dynamic Grounding" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1726627382699_7qi-11" class="accordion__trigger" id="show-hide1726627382699_7qi-11" aria-label="Dynamic Grounding"> <span class="accordion__title relative"> Dynamic Grounding <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627382699_7qi-11" id="rel1726627382699_7qi-11"> <div class="accordion__description"> <p>Improve the accuracy and relevancy of your results with context about your organisation – from both structured and unstructured data sources – without compromising safety, security, or privacy.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627382699_7qi-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?w=1024" class="image__asset" alt="A graphic showing how Einstein uses CRM data and Trust Layer to generate content. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Sensitive Data Masking" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1726627382709_ld8-22" class="accordion__trigger" id="show-hide1726627382709_ld8-22" aria-label="Sensitive Data Masking"> <span class="accordion__title relative"> Sensitive Data Masking <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627382709_ld8-22" id="rel1726627382709_ld8-22"> <div class="accordion__description"> <p>Protect the privacy and security of your company and customers by masking the sensitive data included in AI prompts.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627382709_ld8-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?w=1024" class="image__asset" alt="A chat window with a message from Einstein reaching out to a banking customer. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Ethics and Inclusivity" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1726627382718_1a37-33" class="accordion__trigger" id="show-hide1726627382718_1a37-33" aria-label="Ethics and Inclusivity"> <span class="accordion__title relative"> Ethics and Inclusivity <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1726627382718_1a37-33" id="rel1726627382718_1a37-33"> <div class="accordion__description"> <p>Deploy AI with Ethics by Design. The Salesforce Ethics team has created ethical and humane use guiding principles for our teams to intentionally embed in the design, development, and delivery of software. Our unique ethical AI policies ensure that our products align with our principles.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1726627382718_1a37-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-ethics-inclusivity.webp?w=1024" class="image__asset" alt="A graphic showing that AI is used with ethics. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-ethics-inclusivity.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-ethics-inclusivity.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-ethics-inclusivity.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-ethics-inclusivity.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1726627382699_7qi-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?w=1024" class="image__asset" alt="A graphic showing how Einstein uses CRM data and Trust Layer to generate content. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-seamless-privacy-secure-data-retrieval.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1726627382709_ld8-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?w=1024" class="image__asset" alt="A chat window with a message from Einstein reaching out to a banking customer. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-sensitive-data-masking.webp?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1726627382718_1a37-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/product-features-deploy-ai-ethics-inclusivity.webp?w=1024" class="image__asset" alt="A graphic showing that AI is used with ethics. 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But it can also put your data at risk. Einstein is built on a powerful Trust Layer that safeguards your company’s sensitive customer data. So you can use any AI model — and keep your data locked down tight.</p> </div> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="See our ethical guidelines" data-link-url="/ap/artificial-intelligence/trusted-ai/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardTwoUp" data-stacking="wideM" aria-label="See our ethical guidelines: AI built on trust." href="/ap/artificial-intelligence/trusted-ai/" > See our ethical guidelines </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper theme--light_gradient" data-module-track-impressions="" data-module-id="1726627402889_mvq" data-module-name="Possibilities are wide open." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforceairesearch.com/about" tabindex="-1" aria-label="Possibilities are wide open." data-link-url="https://www.salesforceairesearch.com/about" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/n-up-resource-possibilites-are-wide-open.webp?w=1024" class="card__image" alt="Einstein gesturing at animated greater than / less than symbols." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/n-up-resource-possibilites-are-wide-open.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/n-up-resource-possibilites-are-wide-open.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/n-up-resource-possibilites-are-wide-open.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/n-up-resource-possibilites-are-wide-open.webp?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforceairesearch.com/about" data-link-text="Possibilities are wide open." data-link-url="https://www.salesforceairesearch.com/about" data-link-type="header" target="_blank"> Possibilities are wide open. </a> </h3> <div class="card__description mt-16"> <p>Einstein is built on an open platform. 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Frequently Asked Questions" data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Einstein Frequently Asked Questions </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1691508978479_9la" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1691508978647_t34" data-module-name="What is Salesforce Einstein?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1691508978479_9la-11" class="accordion__trigger" id="accordion1691508978479_9la-11" aria-label="What is Salesforce Einstein?"> <span class="accordion__title relative"> What is Salesforce Einstein? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1691508978479_9la-11" id="rel1691508978479_9la-11"> <div class="accordion__description"> <p>Salesforce Einstein is the #1 Trusted AI for CRM that delivers AI-powered predictions and generated content. Einstein provides conversational UI for AI in every app or workflow, delivered on an extensible and trusted suite of builders for customising prompts, skills, and models on our metadata-driven Salesforce Platform. Built on the Einstein Trust Layer, Einstein enables you to benefit from AI without introducing risk, juggling different AI vendors, or locking yourself into one model provider. CRM and Data Cloud data enrich and provide context to Einstein for more accurate and relevant outputs.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1692403715215_kum" data-module-name="Is Salesforce Einstein generative AI?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1691508978479_9la-12" class="accordion__trigger" id="accordion1691508978479_9la-12" aria-label="Is Salesforce Einstein generative AI?"> <span class="accordion__title relative"> Is Salesforce Einstein generative AI? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1691508978479_9la-12" id="rel1691508978479_9la-12"> <div class="accordion__description"> <p>Salesforce Einstein includes, but is not limited to, generative AI capabilities such as generating sales emails, customer service replies, and more.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1692403717854_cpd" data-module-name="What are the benefits of Einstein? 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"> <span class="accordion__title relative"> What are the benefits of Einstein? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1691508978479_9la-13" id="rel1691508978479_9la-13"> <div class="accordion__description"> <p>Einstein generative AI helps businesses achieve increased productivity and reduced costs by reducing the time it takes to complete manual tasks and improving the personalisation and relevance of content. Einstein also helps companies to maintain trust with their customers by keeping their customers' data safe.</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1692403719758_e6k" data-module-name="How does Einstein work?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1691508978479_9la-14" class="accordion__trigger" id="accordion1691508978479_9la-14" aria-label="How does Einstein work?"> <span class="accordion__title relative"> How does Einstein work? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1691508978479_9la-14" id="rel1691508978479_9la-14"> <div class="accordion__description"> <p>Einstein is natively embedded into the Salesforce Platform and leverages data from CRM and external applications to provide insights, predictions, and generated content directly in the flow of work.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1725475604415_81r" data-module-name="What are AI Agents?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1691508978479_9la-15" class="accordion__trigger" id="accordion1691508978479_9la-15" aria-label="What are AI Agents?"> <span class="accordion__title relative"> What are AI Agents? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1691508978479_9la-15" id="rel1691508978479_9la-15"> <div class="accordion__description"> <p>Salesforce <a href="/ap/agentforce/" target="_self">Agentforce</a> allows <a href="/ap/agentforce/what-are-ai-agents/" target="_self">AI Agents</a> to be quickly configured, enabling them to proactively support your employees and customers 24/7.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1693333625268_cew" data-blade-position="14" data-blade-name="sf/footnote" data-blade-variant="footnote" data-blade-source="www" data-blade-type="blade"> <section id="1693333625268_cew" class="relative footnote--blade" > <div class="container"> <article class="grid grid_main footnote--center theme--light_gradient"> <div class="footnote__text "> <p>Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem / <a href="https://cmgworldwide.com/" target="_blank">CMGWorldwide.com</a></p> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=ap origin=https://wp.sfdcdigital.com/en-ap/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+6563025700" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Content Intent:Artificial Intelligence (Theme)","tagUuid":"85c33d9b-9d88-4eb0-9841-f9bfe6723ba4","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:CRM Analytics|Salesforce Platform","tagUuid":"a1b3d2e4-70ca-4f54-b69a-0bcbfd69cdf2|a4973f7d-37fb-4570-b8a7-a2c55cf49b46","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Data Science|IT (Department)","tagUuid":"8cd173bd-5fab-49d2-a45d-25d773fec832|73a900b8-c0b5-4214-935a-46c449a3a7f7","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Topics:Generative AI|Trust","tagUuid":"8df10509-587d-4330-995c-7502673a5334|40d0c720-2e3e-4ebf-b011-0f7ed0c22b82","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script type="module" src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/navs.js"></script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/CdgQw9yDLLqpKU45jg/mNur7i/WhdgTH0B/N2/NCRDVfTghZ"><script src="/CdgQw9yDLLqpKU45jg/mNur7i/WhdgTH0B/ah/4_GRBleXgp" async defer></script><div id="sec-overlay" style="display:none;"><div id="sec-container"></div></div></body></html>

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