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<a href="#" class="mobile-button"><span class="dashicons dashicons-menu"></span>Menu</a> </div></header><div class="site-inner"><div class="content-sidebar-wrap"><main class="content"><article class="post-28536 page type-page status-publish entry" aria-label="Digital Marketing for Everyone Else" itemscope itemtype="https://schema.org/CreativeWork"><header class="entry-header"><h1 class="entry-title" itemprop="headline">Digital Marketing for Everyone Else</h1> </header><div class="entry-content" itemprop="text"><div class="fl-builder-content fl-builder-content-28536 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="28536"><div class="fl-row fl-row-fixed-width fl-row-bg-none fl-node-8pmbu69w02qh fl-row-default-height fl-row-align-center" data-node="8pmbu69w02qh"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-k4ajocp20yfm" data-node="k4ajocp20yfm"> <div class="fl-col fl-node-bfzatwruie8c" data-node="bfzatwruie8c"> <div class="fl-col-content fl-node-content"><div class="fl-module fl-module-rich-text fl-node-damrin9ufgq2" data-node="damrin9ufgq2"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><img fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-17953" src="https://rainmakerdigital.com/wp-content/uploads/2020/12/digital-marketing-1024x516.png" alt="" width="1024" height="516" srcset="https://rainmakerdigital.com/wp-content/uploads/2020/12/digital-marketing-1024x516.png 1024w, https://rainmakerdigital.com/wp-content/uploads/2020/12/digital-marketing-300x151.png 300w, https://rainmakerdigital.com/wp-content/uploads/2020/12/digital-marketing-768x387.png 768w, https://rainmakerdigital.com/wp-content/uploads/2020/12/digital-marketing-504x254.png 504w, https://rainmakerdigital.com/wp-content/uploads/2020/12/digital-marketing.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></p> <p>Digital marketing is complex. We make it simple.</p> <p>Most of our clients aren't professional marketers. If you’re looking for a little guidance, <i>Digital Marketing for Everyone Else</i> is here to help.</p> <p>This library delivers the critical fundamentals of digital marketing that you actually need to know. And it's written for <em>business owners like you</em>, not just professional content marketers.</p> <p>These are just the highlights of our full <em>Dispatch</em> library. Want more? You can get new articles in your inbox absolutely free when you <a href="https://rainmakerdigital.com/weekly-dispatch-signup/" target="_blank" rel="noopener">sign up for the <i>Rainmaker Dispatch.</i></a></p> <p>Enjoy ... and if you've got questions about growing your business with digital marketing, you don't have to go it alone. <a href="https://rainmakerdigital.com/contact/">We’re here to help.</a></p> <p><strong>TABLE OF CONTENTS</strong></p> <p><a href="#first_marketing">Crafting Your Digital Marketing Strategy</a><br /> <a href="#content_marketing">Content Marketing for Everyone Else</a><br /> <a href="#email_marketing">Email Marketing for Everyone Else</a><br /> <a href="#social_marketing">Social Media Marketing for Everyone Else</a><br /> <a href="#seo_marketing">Search Engine Optimization for Everyone Else</a><br /> <a href="#conversion_marketing">Website Conversion for Everyone Else</a><br /> <a href="#advertising_marketing">Digital Advertising for Everyone Else</a><br /> <a href="#commerce_marketing">Online Commerce for Everyone Else</a></p> <h2>Getting Started: Crafting Your Digital Marketing Strategy</h2> <p>"If you fail to plan, you plan to fail" is as true now as it's ever been. There are basic tenets of online marketing you need to build your strategy.</p> <p>Understand the power of consistency, connect with your audience, own your content and set up ways to measure success. These and other keys laid out here will help you lay the foundation for a strong online presence.</p> <ul> <li><a href="https://rainmakerdigital.com/consistency/">The “Secret” of Successful Digital Marketing: Consistency</a></li> <li><a href="https://rainmakerdigital.com/foundation-persuasion/">The Foundation of Persuasion</a></li> <li><a href="https://rainmakerdigital.com/choose-cornerstone-content/">Choose Your Cornerstone</a></li> <li><a href="https://rainmakerdigital.com/audience-fragmented/">Find New Audiences in a Fragmented World</a></li> <li><a href="https://rainmakerdigital.com/measure-your-marketing/">Measure Your Marketing</a></li> <li><a href="https://rainmakerdigital.com/control-your-content/">Control Your Content, Control Your Destiny</a></li> <li><a href="https://rainmakerdigital.com/publish-with-purpose/" target="_blank" rel="noopener">Publish with Purpose</a></li> </ul> <h2>Content Marketing for Everyone Else</h2> <p>Content marketing is the engine that makes your business's online presence run. From writing effective blog posts to catching people's eye to building a podcast for your business, this is where you start your content journey.</p> <ul> <li><a href="https://rainmakerdigital.com/your-about-page-essentials/">Your About Page Essentials</a></li> <li><a href="https://rainmakerdigital.com/craft-headline/">Craft the Perfect Headline</a></li> <li><a href="https://rainmakerdigital.com/great-ledes/">Great Ledes Keep People Reading</a></li> <li><a href="https://rainmakerdigital.com/below-the-fold/">As Above, So Below (The Fold)</a></li> <li><a href="https://rainmakerdigital.com/b2b-marketing-works/">What Makes B2B Marketing Work</a></li> <li><a href="https://rainmakerdigital.com/create-online-course/">Create an Online Course: Knowledge is Power</a></li> <li><a href="https://rainmakerdigital.com/craft-a-compelling-podcast/">Craft a Compelling Podcast</a></li> <li><a href="https://rainmakerdigital.com/this-content-marketing-goes-to-11/">Business Podcasts: This Content Marketing Goes to 11</a></li> </ul> <h2>Email/SMS Marketing for Everyone Else</h2> <p>Email marketing is still one of the most critical channels in marketing for almost every brand. Why? It lets you build personal relationships at scale. SMS (text) messaging does the same thing. Learn how to create messages your customers will <i>want</i> to engage with.</p> <ul> <li><a href="https://rainmakerdigital.com/pii-email-conversations/">Create Email Conversations Through PII</a></li> <li><a href="https://rainmakerdigital.com/sms-drives-action/">SMS Drives Your Audience to Act</a></li> <li><a href="https://rainmakerdigital.com/the-spam-filter-you-cant-ignore/">The Spam Filter You Can't Ignore</a></li> <li><a href="https://rainmakerdigital.com/four-email-marketing/">The FOUR Effective Email Stories</a></li> <li><a href="https://rainmakerdigital.com/email-story-structure/">Structure an Email Story that Sells</a></li> <li><a href="https://rainmakerdigital.com/autoresponder-evergreen-email/">The Autoresponder: Email that Stays Evergreen</a></li> <li><a href="https://rainmakerdigital.com/strengthen-subject-line/">Want More Opens? 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Find out how you can engage your shoppers and keep them coming back to purchase again and again.</p> <ul> <li><a href="https://rainmakerdigital.com/find-the-right-affiliate-marketing-program-for-you/">Find the Right Affiliate Marketing Program for You</a></li> <li><a href="https://rainmakerdigital.com/no-e-commerce/">There's No More E in eCommerce</a></li> <li><a href="https://rainmakerdigital.com/better-product-page/">Build a Better Product Page</a></li> <li><a href="https://rainmakerdigital.com/product-personality/">Give Your Product Personality</a></li> <li><a href="https://rainmakerdigital.com/seller-beware/" target="_blank" rel="noopener">Seller Beware</a></li> </ul> <p><em>Got questions about deploying digital marketing fundamentals to start and/or grow your business? You don't have to go it alone. 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