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1.99069Z" fill="white"/> <script xmlns=""/></svg></a> </div> <div id="PrimaryContent_TCB429219003_Col01" class="sf_colsIn col-md-6 menu-container" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div> <nav class="navbar navbar-static-top navbar-with-divider navbar-default" role="navigation"> <div class="w-100 my-3"> <div class="navbar-header"> <button type="button" class="navbar-toggle" data-toggle="collapse" data-target="#bs-navbar-collapse-1"> <span class="sr-only">Toggle navigation</span> <span class="icon-bar"></span> <span class="icon-bar"></span> <span class="icon-bar"></span> </button> </div> <div class="collapse navbar-collapse" id="bs-navbar-collapse-1"> <ul class="nav navbar-nav"> <li class=" items-center"><a href="/heor-explained/top-heor-trends" target="_self">Top HEOR trends</a></li> <li class=" items-center"><a href="/heor-explained/heor-in-action" target="_self">HEOR in Action</a></li> </ul> </div> </div> </nav> </div> </div> </div> <div class="mt-5 mb-10 row-cols-md-2 d-lg-flex items-center heor-explained-top-card" data-sf-element="Row"> <div id="PrimaryContent_C001_Col00" class="sf_colsIn col-md-6" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <div class="sfContentBlock sf-Long-text" ><p class="h3"><strong>What is HEOR?</strong></p></div> </div> <div > <div class="sfContentBlock sf-Long-text" ><h1><strong>AN IMPORTANT RESOURCE TO MEET THE MOMENT</strong></h1><p>As healthcare systems around the world struggle under the weight of rising costs and increasingly complex choices for decision makers, it’s more important than ever to fully understand the value of treatments. Health Economics and Outcomes Research (HEOR) factors in effectiveness, cost, and patient quality of life to give decision makers a more accurate view so they can make choices that are good for patients and our healthcare systems.</p></div> </div> </div> <div id="PrimaryContent_C001_Col01" class="sf_colsIn col-md-6" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div > <div class="sfContentBlock sf-Long-text" ><div class="w-full h-full" style="width:100%;display:inline-block;"><a class="lightbox-link dark-icon" data-a11y-dialog-show="video-dialog" tabindex="0" data-sf-ec-immutable=""><img src="/images/default-source/heor-explained/heor_homepage.png?sfvrsn=41c93ec0_1" alt="ispor-brand-refresh-video_2017-11" /><video class="hidden" src="https://player.vimeo.com/video/1029244582?h=9b13d2df36&badge=0&autopause=0&player_id=0&app_id=58479"></video></a> </div></div> </div> </div> </div> <div class="dialog-container" id="video-dialog" aria-labelledby="video-dialog" aria-modal="true" tabindex="-1" role="dialog" aria-hidden="true"> <div class="dialog-overlay" data-a11y-dialog-hide=""></div> <div class="dialog-content" role="document"> <a data-a11y-dialog-hide="" class="dialog-close" aria-label="Close this dialog window">脳</a> <div class="dialog-video">  <iframe src="" frameborder="0" allow="autoplay; fullscreen" allowfullscreen ></iframe> </div> </div> </div> </div> </div> </div> </section> </div>  <main class="section__main"> <div id="Main_C007_Col00" class="sf_colsIn container py-10" data-sf-element="Container" data-placeholder-label="Container"><div class="centered-desc-card border-none shadow text-center relative"> <img src="/images/default-source/heor-explained/blockquote.png?sfvrsn=f08688e2_1" title="blockquote" alt=""> <div class="caption w-3/6 container"> <p>HEOR Explained is an accessible way to understand what HEOR is, how it鈥檚 used, and its impact on people and healthcare systems. A resource for all, created by ISPOR.</p> </div> </div> </div> <div id="Main_C009_Col00" class="sf_colsIn bg-accent-5 pt-10 pb-3 is-white" data-sf-element="Container" data-placeholder-label="Container"> <div > <div class="sfContentBlock sf-Long-text" ><h2 style="text-align:center;" class="text-white"><strong>GET TO KNOW HEOR</strong></h2></div> </div><div id="Main_C010_Col00" class="sf_colsIn container py-5" data-sf-element="Container" data-placeholder-label="Container"> <div class="heor-homepage-carousel"> <div class="relative"> <a class="lightbox-link w-full" data-a11y-dialog-show="video-dialog" tabindex="0"> <img class="w-full" src="https://www.ispor.org/images/default-source/heor-explained/get_to_know_heor_2.png?sfvrsn=7b25c929_2" alt="" /> <video src="https://player.vimeo.com/video/1025099783?h=20e40326cc&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" class="hidden"></video> </a> <div class="caption"> <p class="h3 uppercase bold mt-2">Put simply, it鈥檚 all about evidence</p> <p>HEOR generates evidence to help identify areas that can transform healthcare.</p> </div> </div> <div class="relative"> <a class="lightbox-link w-full" data-a11y-dialog-show="video-dialog" tabindex="0"> <img class="w-full" src="https://www.ispor.org/images/default-source/heor-explained/jan-hansen-heor-explained.png?sfvrsn=6601a413_4" alt="Jan Hansen, PhD" /> <video src="https://player.vimeo.com/video/1025100421?h=ad9a01734c&badge=0&autopause=0&player_id=0&app_id=58479" class="hidden"></video> </a> <div class="caption"> <p class="h3 uppercase bold mt-2">Value is so much more than cost</p> <p>When you account for all the implications of a treatment, a clearer picture emerges.</p> </div> </div> </div> </div> </div> <div id="Main_C013_Col00" class="sf_colsIn container py-10" data-sf-element="Container" data-placeholder-label="Container"> <div > <div class="sfContentBlock sf-Long-text" ><h2 style="text-align:center;"><strong>What is rising to the top in HEOR right now? </strong></h2></div> </div><div class="row my-5" data-sf-element="Row"> <div id="Main_C015_Col00" class="sf_colsIn col-md-12" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="row mg-list-angled-cards unslick d-lg-flex"> <div class="col-md-4 mb-4"> <div class="card-cutout angled-top-left shadow text-start border border-accent-8"> <div class="items-center flex card-title text-center bg-accent-8"> <div class="counter"> #1 </div> <div class="flex-center"> <img class="card-img img-fluid" src="https://www.ispor.org/images/default-source/heor-explained/rwe.png?sfvrsn=711fef0c_1" alt="REAL-WORLD EVIDENCE"> </div> </div> <div class="card-content"> <p class="h4"><strong>REAL-WORLD EVIDENCE</strong></p> <p>As new healthcare innovations and devices produce more and more data, analyzing information from real-world evidence (RWE) will play an increasingly important role in healthcare decision making. </p> <a href="/heor-explained/top-heor-trends/top-heor-trends-RWE" class="w-100 text-center " style=" display: block; "><svg xmlns="http://www.w3.org/2000/svg" width="48" height="41" viewBox="0 0 48 41" fill="none"> <path d="M0.3714 24.6101H27.8512C28.0034 24.612 28.1389 24.7052 28.1964 24.845C28.2539 24.9867 28.2205 25.147 28.1129 25.2551L13.6001 39.5432C13.4887 39.6495 13.4572 39.8154 13.5184 39.9571C13.5797 40.1006 13.7225 40.1901 13.8766 40.1826L27.4725 39.8061L27.4707 39.8042C27.569 39.8042 27.66 39.7651 27.7286 39.6942L47.3794 20.4212C47.4536 20.3485 47.4963 20.2497 47.4963 20.1453C47.4963 20.0428 47.4536 19.944 47.3794 19.8713L27.8327 0.110046C27.7584 0.0373484 27.6564 -0.00180214 27.5525 6.37493e-05L15.1531 0.214436V0.2163C15.0046 0.218164 14.871 0.311369 14.8154 0.449311C14.7578 0.587254 14.7894 0.747567 14.8933 0.855684L28.0271 14.4414C28.1328 14.5476 28.1644 14.7079 28.1069 14.8459C28.0493 14.9838 27.9157 15.0751 27.7654 15.0751H0.807185C0.679148 15.0733 0.551112 15.064 0.423076 15.0472C0.317305 15.0323 0.209681 15.064 0.128036 15.1348C0.0463919 15.2056 0 15.3063 0 15.4144V24.239C0 24.3378 0.0389676 24.431 0.107624 24.5018C0.178138 24.5708 0.273053 24.6101 0.3714 24.6101Z" fill="#507281"></path> <script xmlns=""></script> </svg></a> </div> </div> </div> <div class="col-md-4 mb-4"> <div class="card-cutout angled-top-left shadow text-start border border-accent-2"> <div class="items-center flex card-title text-center bg-accent-2"> <div class="counter"> #2 </div> <div class="flex-center"> <img class="card-img img-fluid" src="https://www.ispor.org/images/default-source/heor-explained/drug-pricing.png?sfvrsn=dcce78f7_1" alt="DRUG PRICING"> </div> </div> <div class="card-content"> <p class="h4"><strong>DRUG PRICING</strong></p> <p>Higher drug prices and increased demand, especially for novel therapies, put increasing pressures on healthcare systems to ensure supply and access while still maintaining budgets. </p> <a href="/heor-explained/top-heor-trends/top-heor-trends-drug-pricing" class="w-100 text-center " style=" display: block; "><svg xmlns="http://www.w3.org/2000/svg" width="48" height="41" viewBox="0 0 48 41" fill="none"> <path d="M0.3714 24.6101H27.8512C28.0034 24.612 28.1389 24.7052 28.1964 24.845C28.2539 24.9867 28.2205 25.147 28.1129 25.2551L13.6001 39.5432C13.4887 39.6495 13.4572 39.8154 13.5184 39.9571C13.5797 40.1006 13.7225 40.1901 13.8766 40.1826L27.4725 39.8061L27.4707 39.8042C27.569 39.8042 27.66 39.7651 27.7286 39.6942L47.3794 20.4212C47.4536 20.3485 47.4963 20.2497 47.4963 20.1453C47.4963 20.0428 47.4536 19.944 47.3794 19.8713L27.8327 0.110046C27.7584 0.0373484 27.6564 -0.00180214 27.5525 6.37493e-05L15.1531 0.214436V0.2163C15.0046 0.218164 14.871 0.311369 14.8154 0.449311C14.7578 0.587254 14.7894 0.747567 14.8933 0.855684L28.0271 14.4414C28.1328 14.5476 28.1644 14.7079 28.1069 14.8459C28.0493 14.9838 27.9157 15.0751 27.7654 15.0751H0.807185C0.679148 15.0733 0.551112 15.064 0.423076 15.0472C0.317305 15.0323 0.209681 15.064 0.128036 15.1348C0.0463919 15.2056 0 15.3063 0 15.4144V24.239C0 24.3378 0.0389676 24.431 0.107624 24.5018C0.178138 24.5708 0.273053 24.6101 0.3714 24.6101Z" fill="#507281"></path> <script xmlns=""></script> </svg></a> </div> </div> </div> <div class="col-md-4 mb-4"> <div class="card-cutout angled-top-left shadow text-start border border-accent-6"> <div class="items-center flex card-title text-center bg-accent-6"> <div class="counter"> #3 </div> <div class="flex-center"> <img class="card-img img-fluid" src="https://www.ispor.org/images/default-source/heor-explained/artificial-intelligence.png?sfvrsn=6f60b069_1" alt="ARTIFICIAL INTELLIGENCE"> </div> </div> <div class="card-content"> <p class="h4"><strong>ARTIFICIAL INTELLIGENCE</strong></p> <p>Artificial intelligence (AI) and machine learning algorithms can organize and structure complicated or high-volume data in ways that can uncover new insights for improved healthcare decisions. </p> <a href="/heor-explained/top-heor-trends/top-heor-trends-ai" class="w-100 text-center " style=" display: block; "><svg xmlns="http://www.w3.org/2000/svg" width="48" height="41" viewBox="0 0 48 41" fill="none"> <path d="M0.3714 24.6101H27.8512C28.0034 24.612 28.1389 24.7052 28.1964 24.845C28.2539 24.9867 28.2205 25.147 28.1129 25.2551L13.6001 39.5432C13.4887 39.6495 13.4572 39.8154 13.5184 39.9571C13.5797 40.1006 13.7225 40.1901 13.8766 40.1826L27.4725 39.8061L27.4707 39.8042C27.569 39.8042 27.66 39.7651 27.7286 39.6942L47.3794 20.4212C47.4536 20.3485 47.4963 20.2497 47.4963 20.1453C47.4963 20.0428 47.4536 19.944 47.3794 19.8713L27.8327 0.110046C27.7584 0.0373484 27.6564 -0.00180214 27.5525 6.37493e-05L15.1531 0.214436V0.2163C15.0046 0.218164 14.871 0.311369 14.8154 0.449311C14.7578 0.587254 14.7894 0.747567 14.8933 0.855684L28.0271 14.4414C28.1328 14.5476 28.1644 14.7079 28.1069 14.8459C28.0493 14.9838 27.9157 15.0751 27.7654 15.0751H0.807185C0.679148 15.0733 0.551112 15.064 0.423076 15.0472C0.317305 15.0323 0.209681 15.064 0.128036 15.1348C0.0463919 15.2056 0 15.3063 0 15.4144V24.239C0 24.3378 0.0389676 24.431 0.107624 24.5018C0.178138 24.5708 0.273053 24.6101 0.3714 24.6101Z" fill="#507281"></path> <script xmlns=""></script> </svg></a> </div> </div> </div> </div> </div> </div> <div > <div class="sfContentBlock sf-Long-text" ><p style="text-align:center;"><a class="button accent-5 cutout angled-bottom-right" href="/heor-resources/top-10-heor-trends">See full report on Top 10 trends</a></p></div> </div> </div> <div id="Main_C018_Col00" class="sf_colsIn bg-accent-7 py-10" data-sf-element="Container" data-placeholder-label="Container"><div id="Main_C019_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row section d-lg-flex items-center" data-sf-element="Row"> <div id="Main_C020_Col00" class="sf_colsIn col-md-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <div class="sfContentBlock sf-Long-text" ><h2><strong>HEOR in Action</strong></h2></div> </div> <div > <div class="sfContentBlock sf-Long-text" ><p>Real-life examples show different benefits for different people.</p></div> </div> </div> <div id="Main_C020_Col01" class="sf_colsIn col-md-8" data-sf-element="Column 2" data-placeholder-label="Column 2"><div class="row" data-sf-element="Row"> <div id="Main_C023_Col00" class="sf_colsIn col-md-3 px-1 mb-3" data-sf-element="Column 1" data-placeholder-label="Column 1"><div class="card-image-cutout"> <a href="/heor-explained/heor-in-action"> <img src="/images/default-source/heor-explained/regulator.png?sfvrsn=39ff2d13_2" title="regulator" alt=""> </a> <a href="/heor-explained/heor-in-action" class="caption flex-center">REGULATORS</a> </div> </div> <div id="Main_C023_Col01" class="sf_colsIn col-md-3 px-1 mb-3" data-sf-element="Column 2" data-placeholder-label="Column 2"><div class="card-image-cutout"> <a href="/heor-explained/heor-in-action"> <img src="/images/default-source/heor-explained/payer.png?sfvrsn=9cca4d69_2" title="payer" alt=""> </a> <a href="/heor-explained/heor-in-action" class="caption flex-center">PAYERS</a> </div> </div> <div id="Main_C023_Col02" class="sf_colsIn col-md-3 px-1 mb-3" data-sf-element="Column 3" data-placeholder-label="Column 3"><div class="card-image-cutout"> <a href="/heor-explained/heor-in-action"> <img src="/images/default-source/heor-explained/doctor.png?sfvrsn=d2979ea9_2" title="doctor" alt=""> </a> <a href="/heor-explained/heor-in-action" class="caption flex-center">PROVIDERS</a> </div> </div> <div id="Main_C023_Col03" class="sf_colsIn col-md-3 px-1 mb-3" data-sf-element="Column 4" data-placeholder-label="Column 4"><div class="card-image-cutout"> <a href="/heor-explained/heor-in-action"> <img src="/images/default-source/heor-explained/patients.png?sfvrsn=7b5906c2_2" title="patients" alt=""> </a> <a href="/heor-explained/heor-in-action" class="caption flex-center">PATIENTS</a> </div> </div> </div> </div> </div> </div> </div> <div class="row mx-0 my-10" data-sf-element="Row"> <div 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