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70+ Ecommerce KPIs for Tracking Business Success (2024) - Shopify South Africa
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class="group inline-block w-full text-black hover:text-black" href="/za/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/za/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/za/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/za/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/social-media-marketing-strategy"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/za/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/za/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 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loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/za/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce"/><meta itemProp="dateModified" content="2024-01-02T23:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/za/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/za/blog/topics/conversion" class="no-underline hover:text-link-light-hover topic-link">Conversion</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">70+ Ecommerce KPIs for Tracking Business Success</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">A key performance indicator, also known as a KPI, is a quantifiable data point used to gauge performance. Here’s how to define your own, including 70+ KPI examples.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/za/blog/authors/mark-hayes" class="no-underline" itemProp="url"><span itemProp="name">Mark Hayes</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>02 Jan 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782" alt="Illustration of a tool measuring a shopping cart, showing how key performance indicators help you size up and analyze business growth" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 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last:mb-0 text-body-sm relative z-2"><a href="#1">What is a key performance indicator?</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#2">70+ key performance indicators for ecommerce</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#3">How to create a KPI</a></li><li class="pl-2 my-2.5 first:mt-0 last:mb-0 text-body-sm relative z-2"><a href="#4">Ecommerce KPIs FAQ</a></li></ul><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">Start your online business today.</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">For free.</p><a 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[&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p>Performance should inform business decisions, and KPIs should drive actions.</p> <p>Ecommerce key performance indicators (KPIs) are milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals.</p> <p>Your KPIs should be chosen and monitored based on your specific business goals, but having an understanding of as many KPIs as possible can be beneficial. Certain KPIs support some goals but are irrelevant for others.</p><div id="text-cta" class="hidden lg:block"></div> <p>In this guide, we’ll cover important <a href="/za/blog/basic-ecommerce-metrics">ecommerce metrics</a> you should measure and give you examples on what KPIs you should track, and how to track them in Shopify. </p> <h2 id="1">What is a key performance indicator?</h2> <p>Most goals can have many performance indicators—sometimes too many—so people often narrow them down to just two or three impactful data points, known as key performance indicators. KPIs are those measurements that most accurately and succinctly show whether or not a business is progressing toward its goal.</p> <p><strong>💡 TIP:</strong> Use Shopify's built-in <a href="/analytics">reporting and analytics</a> help you make better decisions, faster. Choose from more than 60 pre-built dashboards and reports or customize your own and spot trends, capitalize on opportunities, and supercharge your decision making.</p> <h3>Why are KPIs important?</h3> <p>KPIs are important just like strategy and goal setting are important. Without KPIs, it’s difficult to gauge progress over time. You’d be making decisions based on gut instinct, personal preference or belief, or other unfounded hypotheses. KPIs tell you more information about your business and your customers, so you can make informed and strategic decisions.</p> <p>But KPIs aren’t important on their own. The real value lies in the actionable insights you take away from analyzing the data. You’ll be able to more accurately devise strategies to drive online sales, as well as understand where there may be problems in your business.</p> <p>Plus, the data related to KPIs can be distributed to the larger team. This can be used to educate your employees and come together for critical problem-solving. </p> <h3>Types of key performance indicators</h3> <p>There are many types of key performance indicators. They may be qualitative, quantitative, predictive of the future, or revealing of the past. KPIs also touch on various business operations. When it comes to ecommerce, KPIs generally fall into one of the following five categories:</p> <ol> <li>Sales</li> <li>Marketing</li> <li>Customer service</li> <li>Manufacturing</li> <li>Project management</li> </ol> <h2 id="2">70+ key performance indicator for ecommerce</h2> <p><em>Note: The performance indicators listed below are in no way an exhaustive list. There are an almost infinite number of KPIs to consider for your ecommerce business.</em></p> <ul> <li>What are key performance indicators for sales?</li> <li>What are key performance indicators for marketing?</li> <li>What are key performance indicators for customer service?</li> <li>What are key performance indicators for manufacturing?</li> <li>What are key performance indicators for project management?</li> </ul> <h3>What are KPIs for sales?</h3> <p>Sales KPIs are measures that tell you how your business is doing in terms of conversions and revenue. You can look at sales KPIs related to a specific channel, time period, team, employee, etc., to inform business decisions.</p> <p><strong>💡 TIP:</strong> Go to your <a href="/admin/marketing">Analytics dashboard</a> in Shopify admin to see these sales KPIs and track progress toward your goals.</p> <p>Examples of important ecommerce metrics and KPIs for sales include:</p> <ul> <li> <strong>Sales:</strong> Ecommerce retailers can monitor total sales by the hour, day, week, month, quarter, or year.</li> <li> <strong>Average order size:</strong> Sometimes called the average market basket, the average order size tells you how much a customer typically spends on a single order.</li> <li> <strong>Gross profit:</strong> Calculate this KPI by subtracting the total cost of goods sold from total sales.</li> <li> <strong>Average margin:</strong> Average margin, or average profit margin, is a percentage that represents your <a href="/za/blog/profit-margin">profit margin</a> over a period of time.</li> <li> <a href="/za/blog/average-order-value"><strong>Average order value (AOV)</strong></a><strong>:</strong> The average value of an order from your customers.</li> <li> <strong><strong>Customer retention rate: </strong></strong>Measures the percentage of customers a company retains over a specific period, indicating customer loyalty and satisfaction.</li> <li> <strong>Number of transactions:</strong> This is the total number of transactions. Use this KPI in conjunction with average order size or total number of site visitors for deeper insights.</li> <li> <a href="/za/blog/120261189-conversion-rate-optimization"><strong>Conversion rate</strong></a><strong>:</strong> The conversion rate, also a percentage, is the rate at which users on your ecommerce site are converting (or buying). This is calculated by dividing the total number of visitors (to a site, page, category, or selection of pages) by the total number of conversions.</li> <li> <a href="/za/blog/abandoned-cart-emails"><strong>Shopping cart abandonment rate</strong></a><strong>:</strong> The shopping cart abandonment rate tells you how many users are adding products to their shopping cart but not checking out. The lower this number, the better. If your cart abandonment rate is high, there may be too much friction in the checkout process.</li> <li> <strong>New customer orders versus returning customer orders:</strong> This ecommerce metric shows a comparison between new and repeat customers. Many business owners focus only on customer acquisition, but customer retention can also drive loyalty, word of mouth marketing, and higher order values.</li> <li> <strong>Cost of goods sold (COGS): </strong><a href="/za/retail/cost-of-goods-sold">COGS</a> tells you how much you’re spending to sell a product. This includes manufacturing, employee wages, and overhead costs.</li> <li> <strong>Total available market relative to a retailer’s share of market:</strong> Tracking this KPI will tell you how much your business is growing compared to others within your industry.</li> <li> <strong>Product affinity:</strong> This KPI tells you which products are purchased together. This can and should inform cross-promotion strategies.</li> <li> <strong>Product relationship:</strong> This is which products are viewed consecutively. Again, use this KPI to formulate effective cross-selling tactics.</li> <li> <strong>Inventory levels:</strong> This KPI could tell you how much stock is on hand, how long product is sitting, how quickly product is selling, etc.</li> <li> <a href="/za/blog/competitive-pricing"><strong>Competitive pricing</strong></a><strong>:</strong> It’s important to gauge your success and business growth against yourself and against your competitors. Monitor your competitors’ pricing strategies and compare them to your own.</li> <li> <a href="/za/blog/what-is-customer-lifetime-value"><strong>Customer lifetime value (CLV)</strong></a><strong>:</strong> The CLV tells you how much a customer is worth to your business over the course of their relationship with your brand. You want to increase this number over time through strengthening relationships and focusing on customer loyalty.</li> <li> <strong>Revenue per visitor (RPV):</strong> RPV gives you an average of how much a customer spends during a single visit to your site. If this KPI is low, you can view website analytics to see how you can drive more online sales.</li> <li> <a href="/za/blog/churn-rate-in-ecommerce"><strong>Churn rate</strong></a><strong>:</strong> For an online retailer, the churn rate tells you how quickly customers are leaving your brand or canceling/failing to renew a subscription with your brand.</li> <li> <a href="/za/blog/customer-acquisition-cost"><strong>Customer acquisition cost (CAC)</strong></a><strong>:</strong> CAC tells you how much your company spends on acquiring a new customer. This is measured by looking at your marketing spend and how it breaks down per individual customer.</li> </ul> <p><strong>Read more: </strong><a href="/za/blog/120261189-conversion-rate-optimization">What Is Conversion Rate Optimization (CRO)? How To Get Started</a></p> <h3>What are KPIs for marketing?</h3> <p>KPIs for marketing tell you how well you’re doing in relation to your marketing and advertising goals. These also impact your sales KPIs.</p> <p>If you run an ecommerce store, you can use marketing KPIs to understand which products are selling, who’s buying them, how they’re buying them, and why they’re buying them. This can help you market more strategically in the future, write better<a href="/za/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell"> product descriptions</a>, and inform product development.</p> <p><strong>💡 TIP:</strong> Go to your <a href="/admin/marketing">Analytics dashboard</a> in Shopify admin to track marketing KPIs and ensure you’re hitting your objectives.</p> <p>Examples of KPIs you can use for marketing include:</p> <ul> <li> <a href="/za/blog/how-to-increase-website-traffic"><strong>Website traffic</strong></a><strong>:</strong> Site traffic refers to the total number of visits to your ecommerce site. More site traffic means more users are hitting your online store.</li> <li> <strong>New visitors versus returning visitors:</strong> New site visitors are first-time visitors to your site. Returning visitors, on the other hand, have been to your site before. While looking at this metric alone won’t reveal much, it can help ecommerce retailers gauge success of digital marketing campaigns. If you’re running a retargeted ad, for example, returning visitors should be higher.</li> <li> <strong>Time on site:</strong> This KPI tells you how much time visitors are spending on your website. Generally, more time spent means they’ve had deeper engagements with your brand. Usually, you’ll want to see more time spent on blog content and landing pages and less time spent through the checkout process.</li> <li> <strong>Bounce rate:</strong> The bounce rate tells you how many users exit your site after viewing only one page. If this number is high, you’ll want to investigate why visitors are leaving your site instead of exploring.</li> <li> <strong>Page views per visit:</strong> Page views per visit refers to the average number of pages a user will view on your site during each visit. Again, more pages usually means more engagement. However, if it’s taking users too many clicks to find the products they’re looking for, you’ll want to revisit your site design.</li> <li> <strong>Average session duration:</strong> The average amount of time a person spends on your site during a single visit is called the average session duration.</li> <li> <strong>Traffic source:</strong> The traffic source KPI tells you where visitors are coming from or how they found your site. This will provide information about which channels are driving the most traffic, such as organic search, paid ads, or social media.</li> <li> <strong>Mobile site traffic:</strong> Monitor the total number of users who use mobile devices to access your store and make sure your site is optimized for mobile.</li> <li> <strong>Day part monitoring:</strong> Looking at when site visitors come can show you your peak traffic times.</li> <li> <a href="/za/blog/create-a-newsletter"><strong>Newsletter subscribers</strong></a><strong>:</strong> The number of newsletter subscribers refers to how many users have opted into your email marketing list. If you have more subscribers, you can reach more consumers. However, you’ll also want to look at related data, such as the demographics of your newsletter subscribers, to make sure you’re reaching your target audience.</li> <li> <strong>Texting subscribers:</strong> Newer to digital marketing than email, ecommerce brands can reach consumers through SMS-based marketing. Texting subscribers refers to the number of customers on your text message contact list. </li> <li> <strong>Subscriber growth rate:</strong> This tells you how quickly your subscriber list is growing. Pairing this KPI with the total number of subscribers will give you good insight into this channel.</li> <li> <strong>Email open rate:</strong> This KPI tells you the percentage of subscribers that open your email. If you have a low email open rate, you could test new subject lines or try cleaning your list for inactive or irrelevant subscribers.</li> <li> <strong>Email click-through rate (CTR):</strong> While the open rate tells you the percentage of subscribers who open an email, the click-through rate tells you the percentage of those who actually clicked on a link after opening. This is arguably more important than the open rate, because without clicks, you won’t drive any traffic to your site.</li> <li> <strong>Unsubscribes:</strong> You can look at both the total number and the rate of unsubscriptions for your email list.</li> <li> <strong>Chat sessions initiated:</strong> If you have live chat functionality on your ecommerce store using a tool like <a href="/inbox?itcat=coreblog&itterm=shopify-inbox-cta">Shopify Inbox</a>, the number of chat sessions initiated tells you how many users engaged with the tool to speak to a virtual aide.</li> <li> <strong>Social followers and fans:</strong> Whether you’re on Facebook, Instagram, X, Pinterest, or Snapchat (or a combination of a few), the number of followers or fans you have is a useful KPI to gauge customer loyalty and brand awareness. Many of those social media networks also have tools that ecommerce businesses can use to learn more about their social followers.</li> <li> <strong>Return on ad spend (ROAS): </strong>If you’re running ad campaigns, ROAS tells you the amount of revenue earned for every dollar spent on advertising on a specific channel like Google or Facebook.</li> <li> <strong>Blended ROAS:</strong> This metric blends how much you spend on ads across all channels to give you a broader view of how efficiently your ad campaigns generate revenue. </li> <li> <strong>Cost per click (CPC): </strong>Also known as pay per click, this KPI tells you how much you spend each time a potential customer clicks on one of your paid ads on Google, Facebook, or other channels.</li> <li> <strong>Social media engagement:</strong> Social media engagement tells you how actively your followers and fans are interacting with your brand on social media.</li> <li> <strong>Clicks:</strong> The total number of clicks a link gets. You could measure this KPI almost anywhere: on your website, social media, email, display ads, PPC, etc.</li> <li> <strong>Average click-through rate (CTR):</strong> The average click-through rate tells you the percentage of users on a page (or asset) who click on a link.</li> <li> <strong>Average position:</strong> The average position KPI tells you about your site’s search engine optimization (SEO) and paid search performance. This demonstrates where you are on search engine results pages. Most online retailers have the goal of being number one for their targeted keywords.</li> <li> <strong>Pay-per-click (PPC) traffic volume:</strong> If you’re running PPC campaigns, this tells you how much traffic you’re successfully driving to your site.</li> <li> <strong>Blog traffic:</strong> You can find this KPI simply by creating a filtered view in your analytics tool. It’s also helpful to compare blog traffic to overall site traffic.</li> <li> <strong>Number and quality of product reviews:</strong> Product reviews are great for a number of reasons: They provide social proof, they can help with SEO, and they give you valuable feedback for your business. The quantity and content of product reviews are important KPIs to track for your ecommerce business.</li> <li> <strong>Banner or display advertising CTRs:</strong> The CTRs for your banner and display ads will tell you the percentage of viewers who have clicked on the ad. This KPI will give you insight into your copy, imagery, and offer performance.</li> <li> <strong>Affiliate performance rates:</strong> If you engage in <a href="/za/blog/affiliate-marketing">affiliate marketing</a>, this KPI will help you understand which channels are most successful.</li> </ul> <p>You can track your <a href="/za/blog/marketing-analytics">ecommerce marketing analytics</a> in <a href="/za/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide">Google Analytics</a> or using <a href="/za/blog/analyzing-shopify-reports">Shopify's built-in analytics tools</a>.</p> <h3>What are KPIs customer service?</h3> <p>Customer service KPIs tell you how effective your customer service is and if you’re meeting expectations. You might be wondering: What should the KPIs be in our call center, for our email support team, for our social media support team, etc. Measuring and tracking these KPIs will help you ensure you’re providing a positive customer experience.</p> <p>Key performance indicators for customer service include:</p> <ul> <li> <a href="/za/blog/75022277-how-to-read-your-customers-minds-with-one-email"><strong>Customer satisfaction (CSAT) score</strong></a><strong>:</strong> The CSAT KPI is typically measured by customer responses to a very common survey question: “How satisfied were you with your experience?” This is usually answered with a numbered scale. Customer satisfaction is incredibly important to track, as it can impact virtually every part of your business.</li> <li> <strong>Net promoter score (NPS):</strong> Your NPS KPI provides insight into your customer relationships and loyalty by telling you how likely customers are to recommend your brand to someone in their network.</li> <li> <strong>Hit rate:</strong> Calculate your hit rate by taking the total number of sales of a single product and dividing it by the number of customers who have contacted your customer service team about said product.</li> <li> <strong>Customer service email count:</strong> This is the number of emails your customer support team receives.</li> <li> <strong>Customer service phone call count:</strong> Rather than email, this is how frequently your customer support team is reached via phone.</li> <li> <strong>Customer service chat count:</strong> If you have live chat on your ecommerce site, you may have a customer service chat count.</li> <li> <strong>First response time:</strong> First response time is the average amount of time it takes a customer to receive the first response to their query. Aim low!</li> <li> <strong>Average resolution time:</strong> This is the amount of time it takes for a customer support issue to be resolved, starting from the point at which the customer reached out about the problem.</li> <li> <strong>Active issues:</strong> The total number of active issues tells you how many queries are currently in progress.</li> <li> <strong>Backlogs:</strong> Backlogs are when issues are getting backed up in your system. This could be caused by a number of factors.</li> <li> <strong>Concern classification:</strong> Beyond the total number of customer support interactions, look at quantitative data around trends to see if you can be proactive and reduce customer support queries. You’ll classify the customer concerns that will help identify trends and your progress in solving issues.</li> <li> <strong>Service escalation rate:</strong> The service escalation rate KPI tells you how many times a customer has asked a customer service representative to redirect them to a supervisor or other senior employee. You want to keep this number low.</li> </ul> <p>Tracking and working to improve customer service related KPIs can help you increase customer lifetime value, as well as reduce customer acquisition cost.</p> <h3>What are KPIs for manufacturing?</h3> <p>KPIs for manufacturing are, predictably, related to your supply chain and production processes. These may tell you where efficiencies and inefficiencies are, as well as help you understand productivity and expenses.</p> <p>KPIs for manufacturing in ecommerce include:</p> <ul> <li> <strong>Cycle time:</strong> The cycle time manufacturing KPI tells you how long it takes to manufacture a single product from start to finish. Monitoring this KPI will give you insight into production efficiency.</li> <li> <strong>Overall equipment effectiveness (OEE):</strong> The OEE KPI provides ecommerce businesses with insight into how well manufacturing equipment is performing.</li> <li> <strong>Overall labor effectiveness (OLE):</strong> Just as you’ll want insight into your equipment, the OLE KPI will tell you how productive the staff operating the machines are.</li> <li> <strong>Yield:</strong> Yield is a straightforward manufacturing KPI. It is the number of products you have manufactured. Consider analyzing the yield variance KPI in manufacturing, too, as that will tell you how much you deviate from your average.</li> <li> <strong>First time yield (FTY) and first time through (FTT):</strong> FTY, also referred to as first pass yield, is a quality-based KPI. It tells you how wasteful your production processes are. To calculate FTY, divide the number of successfully manufactured units by the total number of units that started the process.</li> <li> <strong>Number of non-compliance events or incidents:</strong> In manufacturing, there are several sets of regulations, licenses, and policies businesses must comply with. These are typically related to safety, working conditions, and quality. You’ll want to reduce this number to ensure you’re operating within the mandated guidelines.</li> </ul> <h3>What are KPIs for project management?</h3> <p>KPIs for project management give you insight into how well your teams are performing and completing specific tasks, which is critically important when running an ecommerce store.</p> <p>Each project or initiative within your ecommerce business has different goals, and must be managed with different processes and workflows. Project management KPIs tell you how well each team is working to achieve their respective goals and how well their processes are working to help them achieve those goals.</p> <p>KPIs for project management include:</p> <ul> <li> <strong>Hours worked:</strong> The total hours worked tells you how much time a team put into a project. Project managers should also assess the variance in estimated versus actual hours worked to better predict and resource future projects.</li> <li> <strong>Budget:</strong> The budget indicates how much money you have allocated for the specific project. Project managers and ecommerce business owners will want to make sure that the budget is realistic; if you’re repeatedly over budget, some adjustments to your project planning need to be made.</li> <li> <strong>Return on investment (ROI):</strong> The ROI KPI for project management tells you how much your efforts earned your business. The higher this number, the better. The ROI accounts for all of your expenses and earnings related to a project.</li> <li> <strong>Cost variance:</strong> Just as it’s helpful to compare real versus predicted timing and hours, you should examine the total cost against the predicted cost. This will help you understand where you need to reel it in and where you may want to invest more.</li> <li> <strong>Cost performance index (CPI):</strong> The CPI for project management, like ROI, tells you how much your resource investment is worth. The CPI is calculated by dividing the earned value by the actual costs. If your CPI is less than 1, there’s room for improvement.</li> </ul> <h2 id="3">How to create a KPI</h2> <p>Selecting your KPIs begins with clearly stating your goals and understanding which areas of business impact those goals. Of course, KPIs for ecommerce can and should differ for each of your goals, whether they’re related to boosting sales, streamlining marketing, or improving customer service.</p> <h3>Key performance indicator templates</h3> <p>Here are a few key performance indicator templates, with examples of goals and the associated KPIs.</p> <p><strong>💡 TIP:</strong> Go to your <a href="/admin/marketing">Analytics dashboard</a> in Shopify admin to follow along and track these KPIs.</p> <p><strong>Goal 1:</strong> Boost sales 10% in the next quarter.</p> <p>KPI examples:</p> <ul> <li>Daily sales</li> <li>Conversion rate</li> <li>Site traffic</li> </ul> <p><strong>Goal 2:</strong> Increase conversion rate 2% in the next year.</p> <p>KPI examples:</p> <ul> <li>Conversion rate</li> <li>Shopping cart abandonment rate</li> <li>Competitive pricing</li> </ul> <p><strong>Goal 3:</strong> Grow site traffic 20% in the next year.</p> <p>KPI examples:</p> <ul> <li>Site traffic</li> <li>Traffic sources</li> <li>Promotional click-through rates</li> <li>Social shares</li> <li>Bounce rates</li> </ul> <p><strong>Goal 4:</strong> Reduce customer service calls by half in the next six months.</p> <p>KPI examples:</p> <ul> <li>Service call classification</li> <li>Pages visited immediately before call</li> </ul> <p>There are many performance indicators and the value of those indicators is directly tied to the goal measured. Monitoring which page someone visited before initiating a customer service call makes sense as a KPI for Goal 4, since it could help identify areas of confusion that, when corrected, would reduce customer service calls. But that same performance indicator would be useless for Goal 3.</p> <p>Once you have set goals and selected KPIs, monitoring those indicators should become an everyday exercise. Most importantly: Performance should inform business decisions and you should use KPIs to drive actions.</p> <p><em>Illustration by Till Lauer</em></p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/za/blog/swot-analysis">How to Do a SWOT Analysis + Examples and Template</a></li><li class="mt-2"><a href="/za/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/za/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/za/blog/best-ecommerce-platforms">The 12 Best Ecommerce Platforms for 2024</a></li><li class="mt-2"><a href="/za/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/za/blog/how-to-start-a-subscription-business">Unlock Recurring Revenue with a Subscription Business Model</a></li><li class="mt-2"><a href="/za/blog/dropshipping-success">6 Tips for How To Be a Successful Dropshipper (Full Playbook)</a></li><li class="mt-2"><a href="/za/blog/19-cro-growth-expert-tips">19 Growth and CRO Experts on Increasing Revenue Without Increasing Traffic</a></li><li class="mt-2"><a href="/za/blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales">4 Ecommerce Conversion Killers Hurting Your Sales</a></li><li class="mt-2"><a href="/za/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide">Google Analytics for Ecommerce in 2024 (Complete Guide)</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemtype="https://schema.org/FAQPage" itemscope=""> <h2 id="4">Eccommerce KPIs FAQ</h2> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">How is ecommerce performance measured?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>Ecommerce performance is measured using key performance indicators (KPIs). KPIs can differ depending on a business’s unique goals.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is a KPI example?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>If a business wanted to measure the success of a recent online marketing campaign, a good KPI might be the number of unique visitors the site received from digital ads. </p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What are the key performance indicators in e-commerce?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>There are many key performance indicators (KPIs) in ecommerce. Common examples include conversion rate, website traffic, gross number of sales, shopping cart abandonment rate, and many more listed above.</p> </div> </div> </div> <div itemtype="https://schema.org/Question" itemprop="mainEntity" itemscope=""> <h3 itemprop="name">What is the most important KPI for ecommerce?</h3> <div itemtype="https://schema.org/Answer" itemprop="acceptedAnswer" itemscope=""> <div itemprop="text"> <p>The most important KPI for eccomerce is your conversion rate. A conversion rate is the percentage of visitors who make a purchase on your site. Conversion rate is calculated by dividing the number of visitors by the number of conversions.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/za/blog/authors/mark-hayes" class="no-underline" itemProp="url"><span itemProp="name">Mark Hayes</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>02 Jan 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 tablet-xl:text-right">Share article</div><ul 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releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Mark Hayes","avatarUrl":"https://www.gravatar.com/avatar/d41d8cd98f00b204e9800998ecf8427e?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/7365564","handle":"7365564-32-key-performance-indicators-kpis-for-ecommerce","title":"70+ Ecommerce KPIs for Tracking Business Success","publishedAt":"2024-01-02T23:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/key-performance-indicators_b70adbea-8e7c-4955-84b9-2483fe5e6bbb.jpg?v=1729263081","altText":"Illustration of a tool measuring a shopping cart, showing how key performance indicators help you size up and analyze business growth","width":1848,"height":971},"tags":["Conversion"],"contentHtml":"\u003cp\u003ePerformance should inform business decisions, and KPIs should drive actions.\u003c/p\u003e\n\u003cp\u003eEcommerce key performance indicators (KPIs) are milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals.\u003c/p\u003e\n\u003cp\u003eYour KPIs should be chosen and monitored based on your specific business goals, but having an understanding of as many KPIs as possible can be beneficial. Certain KPIs support some goals but are irrelevant for others.\u003c/p\u003e\n\u003cp\u003eIn this guide, we’ll cover important \u003ca href=\"/blog/basic-ecommerce-metrics\"\u003eecommerce metrics\u003c/a\u003e you should measure and give you examples on what KPIs you should track, and how to track them in Shopify. \u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cp\u003e\u003cstrong\u003eTable of contents\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"#1\"\u003eWhat is a key performance indicator?\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#2\"\u003e70+ key performance indicators for ecommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#3\"\u003eHow to create a KPI\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"#4\"\u003eEcommerce KPIs FAQ\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003eWhat is a key performance indicator?\u003c/h2\u003e\n\u003cp\u003eMost goals can have many performance indicators—sometimes too many—so people often narrow them down to just two or three impactful data points, known as key performance indicators. KPIs are those measurements that most accurately and succinctly show whether or not a business is progressing toward its goal.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Use Shopify's built-in \u003ca href=\"/analytics\"\u003ereporting and analytics\u003c/a\u003e help you make better decisions, faster. Choose from more than 60 pre-built dashboards and reports or customize your own and spot trends, capitalize on opportunities, and supercharge your decision making.\u003c/p\u003e\n\u003ch3\u003eWhy are KPIs important?\u003c/h3\u003e\n\u003cp\u003eKPIs are important just like strategy and goal setting are important. Without KPIs, it’s difficult to gauge progress over time. You’d be making decisions based on gut instinct, personal preference or belief, or other unfounded hypotheses. KPIs tell you more information about your business and your customers, so you can make informed and strategic decisions.\u003c/p\u003e\n\u003cp\u003eBut KPIs aren’t important on their own. The real value lies in the actionable insights you take away from analyzing the data. You’ll be able to more accurately devise strategies to drive online sales, as well as understand where there may be problems in your business.\u003c/p\u003e\n\u003cp\u003ePlus, the data related to KPIs can be distributed to the larger team. This can be used to educate your employees and come together for critical problem-solving. \u003c/p\u003e\n\u003ch3\u003eTypes of key performance indicators\u003c/h3\u003e\n\u003cp\u003eThere are many types of key performance indicators. They may be qualitative, quantitative, predictive of the future, or revealing of the past. KPIs also touch on various business operations. When it comes to ecommerce, KPIs generally fall into one of the following five categories:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eSales\u003c/li\u003e\n\u003cli\u003eMarketing\u003c/li\u003e\n\u003cli\u003eCustomer service\u003c/li\u003e\n\u003cli\u003eManufacturing\u003c/li\u003e\n\u003cli\u003eProject management\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"2\"\u003e70+ key performance indicator for ecommerce\u003c/h2\u003e\n\u003cp\u003e\u003cem\u003eNote: The performance indicators listed below are in no way an exhaustive list. There are an almost infinite number of KPIs to consider for your ecommerce business.\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat are key performance indicators for sales?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for marketing?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for customer service?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for manufacturing?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for project management?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWhat are KPIs for sales?\u003c/h3\u003e\n\u003cp\u003eSales KPIs are measures that tell you how your business is doing in terms of conversions and revenue. You can look at sales KPIs related to a specific channel, time period, team, employee, etc., to inform business decisions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Go to your \u003ca href=\"https://www.shopify.com/admin/marketing\"\u003eAnalytics dashboard\u003c/a\u003e in Shopify admin to see these sales KPIs and track progress toward your goals.\u003c/p\u003e\n\u003cp\u003eExamples of important ecommerce metrics and KPIs for sales include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales:\u003c/strong\u003e Ecommerce retailers can monitor total sales by the hour, day, week, month, quarter, or year.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage order size:\u003c/strong\u003e Sometimes called the average market basket, the average order size tells you how much a customer typically spends on a single order.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGross profit:\u003c/strong\u003e Calculate this KPI by subtracting the total cost of goods sold from total sales.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage margin:\u003c/strong\u003e Average margin, or average profit margin, is a percentage that represents your \u003ca href=\"/blog/profit-margin\"\u003eprofit margin\u003c/a\u003e over a period of time.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/average-order-value\"\u003e\u003cstrong\u003eAverage order value (AOV)\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The average value of an order from your customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cstrong\u003eCustomer retention rate: \u003c/strong\u003e\u003c/strong\u003eMeasures the percentage of customers a company retains over a specific period, indicating customer loyalty and satisfaction.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber of transactions:\u003c/strong\u003e This is the total number of transactions. Use this KPI in conjunction with average order size or total number of site visitors for deeper insights.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003e\u003cstrong\u003eConversion rate\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The conversion rate, also a percentage, is the rate at which users on your ecommerce site are converting (or buying). This is calculated by dividing the total number of visitors (to a site, page, category, or selection of pages) by the total number of conversions.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/abandoned-cart-emails\"\u003e\u003cstrong\u003eShopping cart abandonment rate\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The shopping cart abandonment rate tells you how many users are adding products to their shopping cart but not checking out. The lower this number, the better. If your cart abandonment rate is high, there may be too much friction in the checkout process.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew customer orders versus returning customer orders:\u003c/strong\u003e This ecommerce metric shows a comparison between new and repeat customers. Many business owners focus only on customer acquisition, but customer retention can also drive loyalty, word of mouth marketing, and higher order values.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost of goods sold (COGS): \u003c/strong\u003e\u003ca href=\"/retail/cost-of-goods-sold\"\u003eCOGS\u003c/a\u003e tells you how much you’re spending to sell a product. This includes manufacturing, employee wages, and overhead costs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTotal available market relative to a retailer’s share of market:\u003c/strong\u003e Tracking this KPI will tell you how much your business is growing compared to others within your industry.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct affinity:\u003c/strong\u003e This KPI tells you which products are purchased together. This can and should inform cross-promotion strategies.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct relationship:\u003c/strong\u003e This is which products are viewed consecutively. Again, use this KPI to formulate effective cross-selling tactics.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventory levels:\u003c/strong\u003e This KPI could tell you how much stock is on hand, how long product is sitting, how quickly product is selling, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/competitive-pricing\"\u003e\u003cstrong\u003eCompetitive pricing\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e It’s important to gauge your success and business growth against yourself and against your competitors. Monitor your competitors’ pricing strategies and compare them to your own.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/what-is-customer-lifetime-value\"\u003e\u003cstrong\u003eCustomer lifetime value (CLV)\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The CLV tells you how much a customer is worth to your business over the course of their relationship with your brand. You want to increase this number over time through strengthening relationships and focusing on customer loyalty.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevenue per visitor (RPV):\u003c/strong\u003e RPV gives you an average of how much a customer spends during a single visit to your site. If this KPI is low, you can view website analytics to see how you can drive more online sales.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/churn-rate-in-ecommerce\"\u003e\u003cstrong\u003eChurn rate\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e For an online retailer, the churn rate tells you how quickly customers are leaving your brand or canceling/failing to renew a subscription with your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/customer-acquisition-cost\"\u003e\u003cstrong\u003eCustomer acquisition cost (CAC)\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e CAC tells you how much your company spends on acquiring a new customer. This is measured by looking at your marketing spend and how it breaks down per individual customer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003e\u003ca href=\"/blog/120261189-conversion-rate-optimization\"\u003eWhat Is Conversion Rate Optimization (CRO)? How To Get Started\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eWhat are KPIs for marketing?\u003c/h3\u003e\n\u003cp\u003eKPIs for marketing tell you how well you’re doing in relation to your marketing and advertising goals. These also impact your sales KPIs.\u003c/p\u003e\n\u003cp\u003eIf you run an ecommerce store, you can use marketing KPIs to understand which products are selling, who’s buying them, how they’re buying them, and why they’re buying them. This can help you market more strategically in the future, write better\u003ca href=\"/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003e product descriptions\u003c/a\u003e, and inform product development.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Go to your \u003ca href=\"https://www.shopify.com/admin/marketing\"\u003eAnalytics dashboard\u003c/a\u003e in Shopify admin to track marketing KPIs and ensure you’re hitting your objectives.\u003c/p\u003e\n\u003cp\u003eExamples of KPIs you can use for marketing include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/how-to-increase-website-traffic\"\u003e\u003cstrong\u003eWebsite traffic\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Site traffic refers to the total number of visits to your ecommerce site. More site traffic means more users are hitting your online store.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew visitors versus returning visitors:\u003c/strong\u003e New site visitors are first-time visitors to your site. Returning visitors, on the other hand, have been to your site before. While looking at this metric alone won’t reveal much, it can help ecommerce retailers gauge success of digital marketing campaigns. If you’re running a retargeted ad, for example, returning visitors should be higher.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTime on site:\u003c/strong\u003e This KPI tells you how much time visitors are spending on your website. Generally, more time spent means they’ve had deeper engagements with your brand. Usually, you’ll want to see more time spent on blog content and landing pages and less time spent through the checkout process.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBounce rate:\u003c/strong\u003e The bounce rate tells you how many users exit your site after viewing only one page. If this number is high, you’ll want to investigate why visitors are leaving your site instead of exploring.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage views per visit:\u003c/strong\u003e Page views per visit refers to the average number of pages a user will view on your site during each visit. Again, more pages usually means more engagement. However, if it’s taking users too many clicks to find the products they’re looking for, you’ll want to revisit your site design.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage session duration:\u003c/strong\u003e The average amount of time a person spends on your site during a single visit is called the average session duration.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraffic source:\u003c/strong\u003e The traffic source KPI tells you where visitors are coming from or how they found your site. This will provide information about which channels are driving the most traffic, such as organic search, paid ads, or social media.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobile site traffic:\u003c/strong\u003e Monitor the total number of users who use mobile devices to access your store and make sure your site is optimized for mobile.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay part monitoring:\u003c/strong\u003e Looking at when site visitors come can show you your peak traffic times.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/create-a-newsletter\"\u003e\u003cstrong\u003eNewsletter subscribers\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The number of newsletter subscribers refers to how many users have opted into your email marketing list. If you have more subscribers, you can reach more consumers. However, you’ll also want to look at related data, such as the demographics of your newsletter subscribers, to make sure you’re reaching your target audience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexting subscribers:\u003c/strong\u003e Newer to digital marketing than email, ecommerce brands can reach consumers through SMS-based marketing. Texting subscribers refers to the number of customers on your text message contact list. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubscriber growth rate:\u003c/strong\u003e This tells you how quickly your subscriber list is growing. Pairing this KPI with the total number of subscribers will give you good insight into this channel.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmail open rate:\u003c/strong\u003e This KPI tells you the percentage of subscribers that open your email. If you have a low email open rate, you could test new subject lines or try cleaning your list for inactive or irrelevant subscribers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmail click-through rate (CTR):\u003c/strong\u003e While the open rate tells you the percentage of subscribers who open an email, the click-through rate tells you the percentage of those who actually clicked on a link after opening. This is arguably more important than the open rate, because without clicks, you won’t drive any traffic to your site.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnsubscribes:\u003c/strong\u003e You can look at both the total number and the rate of unsubscriptions for your email list.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChat sessions initiated:\u003c/strong\u003e If you have live chat functionality on your ecommerce store using a tool like \u003ca href=\"https://www.shopify.com/inbox?itcat=coreblog\u0026amp;itterm=shopify-inbox-cta\"\u003eShopify Inbox\u003c/a\u003e, the number of chat sessions initiated tells you how many users engaged with the tool to speak to a virtual aide.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial followers and fans:\u003c/strong\u003e Whether you’re on Facebook, Instagram, X, Pinterest, or Snapchat (or a combination of a few), the number of followers or fans you have is a useful KPI to gauge customer loyalty and brand awareness. Many of those social media networks also have tools that ecommerce businesses can use to learn more about their social followers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReturn on ad spend (ROAS): \u003c/strong\u003eIf you’re running ad campaigns, ROAS tells you the amount of revenue earned for every dollar spent on advertising on a specific channel like Google or Facebook.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlended ROAS:\u003c/strong\u003e This metric blends how much you spend on ads across all channels to give you a broader view of how efficiently your ad campaigns generate revenue. \u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost per click (CPC): \u003c/strong\u003eAlso known as pay per click, this KPI tells you how much you spend each time a potential customer clicks on one of your paid ads on Google, Facebook, or other channels.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial media engagement:\u003c/strong\u003e Social media engagement tells you how actively your followers and fans are interacting with your brand on social media.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClicks:\u003c/strong\u003e The total number of clicks a link gets. You could measure this KPI almost anywhere: on your website, social media, email, display ads, PPC, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage click-through rate (CTR):\u003c/strong\u003e The average click-through rate tells you the percentage of users on a page (or asset) who click on a link.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage position:\u003c/strong\u003e The average position KPI tells you about your site’s search engine optimization (SEO) and paid search performance. This demonstrates where you are on search engine results pages. Most online retailers have the goal of being number one for their targeted keywords.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePay-per-click (PPC) traffic volume:\u003c/strong\u003e If you’re running PPC campaigns, this tells you how much traffic you’re successfully driving to your site.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlog traffic:\u003c/strong\u003e You can find this KPI simply by creating a filtered view in your analytics tool. It’s also helpful to compare blog traffic to overall site traffic.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber and quality of product reviews:\u003c/strong\u003e Product reviews are great for a number of reasons: They provide social proof, they can help with SEO, and they give you valuable feedback for your business. The quantity and content of product reviews are important KPIs to track for your ecommerce business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBanner or display advertising CTRs:\u003c/strong\u003e The CTRs for your banner and display ads will tell you the percentage of viewers who have clicked on the ad. This KPI will give you insight into your copy, imagery, and offer performance.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate performance rates:\u003c/strong\u003e If you engage in \u003ca href=\"/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e, this KPI will help you understand which channels are most successful.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can track your \u003ca href=\"/blog/marketing-analytics\"\u003eecommerce marketing analytics\u003c/a\u003e in \u003ca href=\"/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"\u003eGoogle Analytics\u003c/a\u003e or using \u003ca href=\"/blog/analyzing-shopify-reports\"\u003eShopify's built-in analytics tools\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eWhat are KPIs customer service?\u003c/h3\u003e\n\u003cp\u003eCustomer service KPIs tell you how effective your customer service is and if you’re meeting expectations. You might be wondering: What should the KPIs be in our call center, for our email support team, for our social media support team, etc. Measuring and tracking these KPIs will help you ensure you’re providing a positive customer experience.\u003c/p\u003e\n\u003cp\u003eKey performance indicators for customer service include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/blog/75022277-how-to-read-your-customers-minds-with-one-email\"\u003e\u003cstrong\u003eCustomer satisfaction (CSAT) score\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The CSAT KPI is typically measured by customer responses to a very common survey question: “How satisfied were you with your experience?” This is usually answered with a numbered scale. Customer satisfaction is incredibly important to track, as it can impact virtually every part of your business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet promoter score (NPS):\u003c/strong\u003e Your NPS KPI provides insight into your customer relationships and loyalty by telling you how likely customers are to recommend your brand to someone in their network.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHit rate:\u003c/strong\u003e Calculate your hit rate by taking the total number of sales of a single product and dividing it by the number of customers who have contacted your customer service team about said product.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer service email count:\u003c/strong\u003e This is the number of emails your customer support team receives.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer service phone call count:\u003c/strong\u003e Rather than email, this is how frequently your customer support team is reached via phone.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer service chat count:\u003c/strong\u003e If you have live chat on your ecommerce site, you may have a customer service chat count.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst response time:\u003c/strong\u003e First response time is the average amount of time it takes a customer to receive the first response to their query. Aim low!\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage resolution time:\u003c/strong\u003e This is the amount of time it takes for a customer support issue to be resolved, starting from the point at which the customer reached out about the problem.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive issues:\u003c/strong\u003e The total number of active issues tells you how many queries are currently in progress.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacklogs:\u003c/strong\u003e Backlogs are when issues are getting backed up in your system. This could be caused by a number of factors.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcern classification:\u003c/strong\u003e Beyond the total number of customer support interactions, look at quantitative data around trends to see if you can be proactive and reduce customer support queries. You’ll classify the customer concerns that will help identify trends and your progress in solving issues.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService escalation rate:\u003c/strong\u003e The service escalation rate KPI tells you how many times a customer has asked a customer service representative to redirect them to a supervisor or other senior employee. You want to keep this number low.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTracking and working to improve customer service related KPIs can help you increase customer lifetime value, as well as reduce customer acquisition cost.\u003c/p\u003e\n\u003ch3\u003eWhat are KPIs for manufacturing?\u003c/h3\u003e\n\u003cp\u003eKPIs for manufacturing are, predictably, related to your supply chain and production processes. These may tell you where efficiencies and inefficiencies are, as well as help you understand productivity and expenses.\u003c/p\u003e\n\u003cp\u003eKPIs for manufacturing in ecommerce include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCycle time:\u003c/strong\u003e The cycle time manufacturing KPI tells you how long it takes to manufacture a single product from start to finish. Monitoring this KPI will give you insight into production efficiency.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall equipment effectiveness (OEE):\u003c/strong\u003e The OEE KPI provides ecommerce businesses with insight into how well manufacturing equipment is performing.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall labor effectiveness (OLE):\u003c/strong\u003e Just as you’ll want insight into your equipment, the OLE KPI will tell you how productive the staff operating the machines are.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYield:\u003c/strong\u003e Yield is a straightforward manufacturing KPI. It is the number of products you have manufactured. Consider analyzing the yield variance KPI in manufacturing, too, as that will tell you how much you deviate from your average.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst time yield (FTY) and first time through (FTT):\u003c/strong\u003e FTY, also referred to as first pass yield, is a quality-based KPI. It tells you how wasteful your production processes are. To calculate FTY, divide the number of successfully manufactured units by the total number of units that started the process.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber of non-compliance events or incidents:\u003c/strong\u003e In manufacturing, there are several sets of regulations, licenses, and policies businesses must comply with. These are typically related to safety, working conditions, and quality. You’ll want to reduce this number to ensure you’re operating within the mandated guidelines.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWhat are KPIs for project management?\u003c/h3\u003e\n\u003cp\u003eKPIs for project management give you insight into how well your teams are performing and completing specific tasks, which is critically important when running an ecommerce store.\u003c/p\u003e\n\u003cp\u003eEach project or initiative within your ecommerce business has different goals, and must be managed with different processes and workflows. Project management KPIs tell you how well each team is working to achieve their respective goals and how well their processes are working to help them achieve those goals.\u003c/p\u003e\n\u003cp\u003eKPIs for project management include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHours worked:\u003c/strong\u003e The total hours worked tells you how much time a team put into a project. Project managers should also assess the variance in estimated versus actual hours worked to better predict and resource future projects.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBudget:\u003c/strong\u003e The budget indicates how much money you have allocated for the specific project. Project managers and ecommerce business owners will want to make sure that the budget is realistic; if you’re repeatedly over budget, some adjustments to your project planning need to be made.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReturn on investment (ROI):\u003c/strong\u003e The ROI KPI for project management tells you how much your efforts earned your business. The higher this number, the better. The ROI accounts for all of your expenses and earnings related to a project.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost variance:\u003c/strong\u003e Just as it’s helpful to compare real versus predicted timing and hours, you should examine the total cost against the predicted cost. This will help you understand where you need to reel it in and where you may want to invest more.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost performance index (CPI):\u003c/strong\u003e The CPI for project management, like ROI, tells you how much your resource investment is worth. The CPI is calculated by dividing the earned value by the actual costs. If your CPI is less than 1, there’s room for improvement.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eHow to create a KPI\u003c/h2\u003e\n\u003cp\u003eSelecting your KPIs begins with clearly stating your goals and understanding which areas of business impact those goals. Of course, KPIs for ecommerce can and should differ for each of your goals, whether they’re related to boosting sales, streamlining marketing, or improving customer service.\u003c/p\u003e\n\u003ch3\u003eKey performance indicator templates\u003c/h3\u003e\n\u003cp\u003eHere are a few key performance indicator templates, with examples of goals and the associated KPIs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Go to your \u003ca href=\"https://www.shopify.com/admin/marketing\"\u003eAnalytics dashboard\u003c/a\u003e in Shopify admin to follow along and track these KPIs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 1:\u003c/strong\u003e Boost sales 10% in the next quarter.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily sales\u003c/li\u003e\n\u003cli\u003eConversion rate\u003c/li\u003e\n\u003cli\u003eSite traffic\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 2:\u003c/strong\u003e Increase conversion rate 2% in the next year.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eConversion rate\u003c/li\u003e\n\u003cli\u003eShopping cart abandonment rate\u003c/li\u003e\n\u003cli\u003eCompetitive pricing\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 3:\u003c/strong\u003e Grow site traffic 20% in the next year.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSite traffic\u003c/li\u003e\n\u003cli\u003eTraffic sources\u003c/li\u003e\n\u003cli\u003ePromotional click-through rates\u003c/li\u003e\n\u003cli\u003eSocial shares\u003c/li\u003e\n\u003cli\u003eBounce rates\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 4:\u003c/strong\u003e Reduce customer service calls by half in the next six months.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eService call classification\u003c/li\u003e\n\u003cli\u003ePages visited immediately before call\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are many performance indicators and the value of those indicators is directly tied to the goal measured. Monitoring which page someone visited before initiating a customer service call makes sense as a KPI for Goal 4, since it could help identify areas of confusion that, when corrected, would reduce customer service calls. But that same performance indicator would be useless for Goal 3.\u003c/p\u003e\n\u003cp\u003eOnce you have set goals and selected KPIs, monitoring those indicators should become an everyday exercise. Most importantly: Performance should inform business decisions and you should use KPIs to drive actions.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by Till Lauer\u003c/em\u003e\u003c/p\u003e\n\u003chr\u003e\u003ccenter\u003e\n\u003ch3\u003eStill haven't created your store yet?\u003c/h3\u003e\n\u003ch3\u003eNo problem. Start your free trial of Shopify—no credit card required!\u003c/h3\u003e\n\u003cdiv data-signup=\"\"\u003e\u003c/div\u003e\n\u003c/center\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eEccommerce KPIs FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow is ecommerce performance measured?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce performance is measured using key performance indicators (KPIs). KPIs can differ depending on a business’s unique goals.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a KPI example?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf a business wanted to measure the success of a recent online marketing campaign, a good KPI might be the number of unique visitors the site received from digital ads. \u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the key performance indicators in e-commerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are many key performance indicators (KPIs) in ecommerce. Common examples include conversion rate, website traffic, gross number of sales, shopping cart abandonment rate, and many more listed above.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most important KPI for ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe most important KPI for eccomerce is your conversion rate. A conversion rate is the percentage of visitors who make a purchase on your site. Conversion rate is calculated by dividing the number of visitors by the number of conversions.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"A key performance indicator, also known as a KPI, is a quantifiable data point used to gauge performance. Here’s how to define your own, including 70+ KPI examples.","excerptHtml":"\u003cimg alt=\"Illustration of a tool measuring a shopping cart, showing how key performance indicators help you size up and analyze business growth\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/key-performance-indicators.jpg?v=1615848501\"\u003e\n\u003cp\u003eA key performance indicator, also known as a KPI, is a quantifiable data point used to gauge performance. Here’s how to define your own, including 70+ KPI examples.\u003c/p\u003e","seo":{"__typename":"SEO","title":"70+ Ecommerce KPIs for Tracking Business Success","description":"A key performance indicator, also known as a KPI, is a quantifiable data point used to gauge performance. 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Here’s how to define your own, including 70+ KPI examples.","contentHtml":"\u003cp\u003ePerformance should inform business decisions, and KPIs should drive actions.\u003c/p\u003e\n\u003cp\u003eEcommerce key performance indicators (KPIs) are milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals.\u003c/p\u003e\n\u003cp\u003eYour KPIs should be chosen and monitored based on your specific business goals, but having an understanding of as many KPIs as possible can be beneficial. Certain KPIs support some goals but are irrelevant for others.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eIn this guide, we’ll cover important \u003ca href=\"/za/blog/basic-ecommerce-metrics\"\u003eecommerce metrics\u003c/a\u003e you should measure and give you examples on what KPIs you should track, and how to track them in Shopify.\u0026nbsp;\u003c/p\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is a key performance indicator?\u003c/h2\u003e\n\u003cp\u003eMost goals can have many performance indicators—sometimes too many—so people often narrow them down to just two or three impactful data points, known as key performance indicators. KPIs are those measurements that most accurately and succinctly show whether or not a business is progressing toward its goal.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Use Shopify's built-in \u003ca href=\"/analytics\"\u003ereporting and analytics\u003c/a\u003e help you make better decisions, faster. Choose from more than 60 pre-built dashboards and reports or customize your own and spot trends, capitalize on opportunities, and supercharge your decision making.\u003c/p\u003e\n\u003ch3\u003eWhy are KPIs important?\u003c/h3\u003e\n\u003cp\u003eKPIs are important just like strategy and goal setting are important. Without KPIs, it’s difficult to gauge progress over time. You’d be making decisions based on gut instinct, personal preference or belief, or other unfounded hypotheses. KPIs tell you more information about your business and your customers, so you can make informed and strategic decisions.\u003c/p\u003e\n\u003cp\u003eBut KPIs aren’t important on their own. The real value lies in the actionable insights you take away from analyzing the data. You’ll be able to more accurately devise strategies to drive online sales, as well as understand where there may be problems in your business.\u003c/p\u003e\n\u003cp\u003ePlus, the data related to KPIs can be distributed to the larger team. This can be used to educate your employees and come together for critical problem-solving.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003eTypes of key performance indicators\u003c/h3\u003e\n\u003cp\u003eThere are many types of key performance indicators. They may be qualitative, quantitative, predictive of the future, or revealing of the past. KPIs also touch on various business operations. When it comes to ecommerce, KPIs generally fall into one of the following five categories:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eSales\u003c/li\u003e\n\u003cli\u003eMarketing\u003c/li\u003e\n\u003cli\u003eCustomer service\u003c/li\u003e\n\u003cli\u003eManufacturing\u003c/li\u003e\n\u003cli\u003eProject management\u003c/li\u003e\n\u003c/ol\u003e\n\u003ch2 id=\"2\"\u003e70+ key performance indicator for ecommerce\u003c/h2\u003e\n\u003cp\u003e\u003cem\u003eNote: The performance indicators listed below are in no way an exhaustive list. There are an almost infinite number of KPIs to consider for your ecommerce business.\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat are key performance indicators for sales?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for marketing?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for customer service?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for manufacturing?\u003c/li\u003e\n\u003cli\u003eWhat are key performance indicators for project management?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWhat are KPIs for sales?\u003c/h3\u003e\n\u003cp\u003eSales KPIs are measures that tell you how your business is doing in terms of conversions and revenue. You can look at sales KPIs related to a specific channel, time period, team, employee, etc., to inform business decisions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Go to your \u003ca href=\"/admin/marketing\"\u003eAnalytics dashboard\u003c/a\u003e in Shopify admin to see these sales KPIs and track progress toward your goals.\u003c/p\u003e\n\u003cp\u003eExamples of important ecommerce metrics and KPIs for sales include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSales:\u003c/strong\u003e Ecommerce retailers can monitor total sales by the hour, day, week, month, quarter, or year.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage order size:\u003c/strong\u003e Sometimes called the average market basket, the average order size tells you how much a customer typically spends on a single order.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGross profit:\u003c/strong\u003e Calculate this KPI by subtracting the total cost of goods sold from total sales.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage margin:\u003c/strong\u003e Average margin, or average profit margin, is a percentage that represents your \u003ca href=\"/za/blog/profit-margin\"\u003eprofit margin\u003c/a\u003e over a period of time.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/average-order-value\"\u003e\u003cstrong\u003eAverage order value (AOV)\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The average value of an order from your customers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cstrong\u003eCustomer retention rate: \u003c/strong\u003e\u003c/strong\u003eMeasures the percentage of customers a company retains over a specific period, indicating customer loyalty and satisfaction.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber of transactions:\u003c/strong\u003e This is the total number of transactions. Use this KPI in conjunction with average order size or total number of site visitors for deeper insights.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/120261189-conversion-rate-optimization\"\u003e\u003cstrong\u003eConversion rate\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The conversion rate, also a percentage, is the rate at which users on your ecommerce site are converting (or buying). This is calculated by dividing the total number of visitors (to a site, page, category, or selection of pages) by the total number of conversions.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/abandoned-cart-emails\"\u003e\u003cstrong\u003eShopping cart abandonment rate\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The shopping cart abandonment rate tells you how many users are adding products to their shopping cart but not checking out. The lower this number, the better. If your cart abandonment rate is high, there may be too much friction in the checkout process.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew customer orders versus returning customer orders:\u003c/strong\u003e This ecommerce metric shows a comparison between new and repeat customers. Many business owners focus only on customer acquisition, but customer retention can also drive loyalty, word of mouth marketing, and higher order values.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost of goods sold (COGS):\u0026nbsp;\u003c/strong\u003e\u003ca href=\"/za/retail/cost-of-goods-sold\"\u003eCOGS\u003c/a\u003e tells you how much you’re spending to sell a product. This includes manufacturing, employee wages, and overhead costs.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTotal available market relative to a retailer’s share of market:\u003c/strong\u003e Tracking this KPI will tell you how much your business is growing compared to others within your industry.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct affinity:\u003c/strong\u003e This KPI tells you which products are purchased together. This can and should inform cross-promotion strategies.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct relationship:\u003c/strong\u003e This is which products are viewed consecutively. Again, use this KPI to formulate effective cross-selling tactics.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInventory levels:\u003c/strong\u003e This KPI could tell you how much stock is on hand, how long product is sitting, how quickly product is selling, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/competitive-pricing\"\u003e\u003cstrong\u003eCompetitive pricing\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e It’s important to gauge your success and business growth against yourself and against your competitors. Monitor your competitors’ pricing strategies and compare them to your own.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/what-is-customer-lifetime-value\"\u003e\u003cstrong\u003eCustomer lifetime value (CLV)\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The CLV tells you how much a customer is worth to your business over the course of their relationship with your brand. You want to increase this number over time through strengthening relationships and focusing on customer loyalty.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRevenue per visitor (RPV):\u003c/strong\u003e RPV gives you an average of how much a customer spends during a single visit to your site. If this KPI is low, you can view website analytics to see how you can drive more online sales.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/churn-rate-in-ecommerce\"\u003e\u003cstrong\u003eChurn rate\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e For an online retailer, the churn rate tells you how quickly customers are leaving your brand or canceling/failing to renew a subscription with your brand.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/customer-acquisition-cost\"\u003e\u003cstrong\u003eCustomer acquisition cost (CAC)\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e CAC tells you how much your company spends on acquiring a new customer. This is measured by looking at your marketing spend and how it breaks down per individual customer.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRead more:\u0026nbsp;\u003c/strong\u003e\u003ca href=\"/za/blog/120261189-conversion-rate-optimization\"\u003eWhat Is Conversion Rate Optimization (CRO)? How To Get Started\u003c/a\u003e\u003c/p\u003e\n\u003ch3\u003eWhat are KPIs for marketing?\u003c/h3\u003e\n\u003cp\u003eKPIs for marketing tell you how well you’re doing in relation to your marketing and advertising goals. These also impact your sales KPIs.\u003c/p\u003e\n\u003cp\u003eIf you run an ecommerce store, you can use marketing KPIs to understand which products are selling, who’s buying them, how they’re buying them, and why they’re buying them. This can help you market more strategically in the future, write better\u003ca href=\"/za/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"\u003e product descriptions\u003c/a\u003e, and inform product development.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Go to your \u003ca href=\"/admin/marketing\"\u003eAnalytics dashboard\u003c/a\u003e in Shopify admin to track marketing KPIs and ensure you’re hitting your objectives.\u003c/p\u003e\n\u003cp\u003eExamples of KPIs you can use for marketing include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/how-to-increase-website-traffic\"\u003e\u003cstrong\u003eWebsite traffic\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e Site traffic refers to the total number of visits to your ecommerce site. More site traffic means more users are hitting your online store.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew visitors versus returning visitors:\u003c/strong\u003e New site visitors are first-time visitors to your site. Returning visitors, on the other hand, have been to your site before. While looking at this metric alone won’t reveal much, it can help ecommerce retailers gauge success of digital marketing campaigns. If you’re running a retargeted ad, for example, returning visitors should be higher.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTime on site:\u003c/strong\u003e This KPI tells you how much time visitors are spending on your website. Generally, more time spent means they’ve had deeper engagements with your brand. Usually, you’ll want to see more time spent on blog content and landing pages and less time spent through the checkout process.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBounce rate:\u003c/strong\u003e The bounce rate tells you how many users exit your site after viewing only one page. If this number is high, you’ll want to investigate why visitors are leaving your site instead of exploring.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePage views per visit:\u003c/strong\u003e Page views per visit refers to the average number of pages a user will view on your site during each visit. Again, more pages usually means more engagement. However, if it’s taking users too many clicks to find the products they’re looking for, you’ll want to revisit your site design.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage session duration:\u003c/strong\u003e The average amount of time a person spends on your site during a single visit is called the average session duration.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTraffic source:\u003c/strong\u003e The traffic source KPI tells you where visitors are coming from or how they found your site. This will provide information about which channels are driving the most traffic, such as organic search, paid ads, or social media.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMobile site traffic:\u003c/strong\u003e Monitor the total number of users who use mobile devices to access your store and make sure your site is optimized for mobile.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDay part monitoring:\u003c/strong\u003e Looking at when site visitors come can show you your peak traffic times.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/create-a-newsletter\"\u003e\u003cstrong\u003eNewsletter subscribers\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The number of newsletter subscribers refers to how many users have opted into your email marketing list. If you have more subscribers, you can reach more consumers. However, you’ll also want to look at related data, such as the demographics of your newsletter subscribers, to make sure you’re reaching your target audience.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexting subscribers:\u003c/strong\u003e Newer to digital marketing than email, ecommerce brands can reach consumers through SMS-based marketing. Texting subscribers refers to the number of customers on your text message contact list.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubscriber growth rate:\u003c/strong\u003e This tells you how quickly your subscriber list is growing. Pairing this KPI with the total number of subscribers will give you good insight into this channel.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmail open rate:\u003c/strong\u003e This KPI tells you the percentage of subscribers that open your email. If you have a low email open rate, you could test new subject lines or try cleaning your list for inactive or irrelevant subscribers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmail click-through rate (CTR):\u003c/strong\u003e While the open rate tells you the percentage of subscribers who open an email, the click-through rate tells you the percentage of those who actually clicked on a link after opening. This is arguably more important than the open rate, because without clicks, you won’t drive any traffic to your site.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnsubscribes:\u003c/strong\u003e You can look at both the total number and the rate of unsubscriptions for your email list.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChat sessions initiated:\u003c/strong\u003e If you have live chat functionality on your ecommerce store using a tool like \u003ca href=\"/inbox?itcat=coreblog\u0026amp;itterm=shopify-inbox-cta\"\u003eShopify Inbox\u003c/a\u003e, the number of chat sessions initiated tells you how many users engaged with the tool to speak to a virtual aide.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial followers and fans:\u003c/strong\u003e Whether you’re on Facebook, Instagram, X, Pinterest, or Snapchat (or a combination of a few), the number of followers or fans you have is a useful KPI to gauge customer loyalty and brand awareness. Many of those social media networks also have tools that ecommerce businesses can use to learn more about their social followers.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReturn on ad spend (ROAS): \u003c/strong\u003eIf you’re running ad campaigns, ROAS tells you the amount of revenue earned for every dollar spent on advertising on a specific channel like Google or Facebook.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlended ROAS:\u003c/strong\u003e This metric blends how much you spend on ads across all channels to give you a broader view of how efficiently your ad campaigns generate revenue.\u0026nbsp;\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost per click (CPC): \u003c/strong\u003eAlso known as pay per click, this KPI tells you how much you spend each time a potential customer clicks on one of your paid ads on Google, Facebook, or other channels.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSocial media engagement:\u003c/strong\u003e Social media engagement tells you how actively your followers and fans are interacting with your brand on social media.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClicks:\u003c/strong\u003e The total number of clicks a link gets. You could measure this KPI almost anywhere: on your website, social media, email, display ads, PPC, etc.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage click-through rate (CTR):\u003c/strong\u003e The average click-through rate tells you the percentage of users on a page (or asset) who click on a link.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage position:\u003c/strong\u003e The average position KPI tells you about your site’s search engine optimization (SEO) and paid search performance. This demonstrates where you are on search engine results pages. Most online retailers have the goal of being number one for their targeted keywords.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePay-per-click (PPC) traffic volume:\u003c/strong\u003e If you’re running PPC campaigns, this tells you how much traffic you’re successfully driving to your site.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlog traffic:\u003c/strong\u003e You can find this KPI simply by creating a filtered view in your analytics tool. It’s also helpful to compare blog traffic to overall site traffic.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber and quality of product reviews:\u003c/strong\u003e Product reviews are great for a number of reasons: They provide social proof, they can help with SEO, and they give you valuable feedback for your business. The quantity and content of product reviews are important KPIs to track for your ecommerce business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBanner or display advertising CTRs:\u003c/strong\u003e The CTRs for your banner and display ads will tell you the percentage of viewers who have clicked on the ad. This KPI will give you insight into your copy, imagery, and offer performance.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAffiliate performance rates:\u003c/strong\u003e If you engage in \u003ca href=\"/za/blog/affiliate-marketing\"\u003eaffiliate marketing\u003c/a\u003e, this KPI will help you understand which channels are most successful.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eYou can track your \u003ca href=\"/za/blog/marketing-analytics\"\u003eecommerce marketing analytics\u003c/a\u003e in \u003ca href=\"/za/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"\u003eGoogle Analytics\u003c/a\u003e or using \u003ca href=\"/za/blog/analyzing-shopify-reports\"\u003eShopify's built-in analytics tools\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eWhat are KPIs customer service?\u003c/h3\u003e\n\u003cp\u003eCustomer service KPIs tell you how effective your customer service is and if you’re meeting expectations. You might be wondering: What should the KPIs be in our call center, for our email support team, for our social media support team, etc. Measuring and tracking these KPIs will help you ensure you’re providing a positive customer experience.\u003c/p\u003e\n\u003cp\u003eKey performance indicators for customer service include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"/za/blog/75022277-how-to-read-your-customers-minds-with-one-email\"\u003e\u003cstrong\u003eCustomer satisfaction (CSAT) score\u003c/strong\u003e\u003c/a\u003e\u003cstrong\u003e:\u003c/strong\u003e The CSAT KPI is typically measured by customer responses to a very common survey question: “How satisfied were you with your experience?” This is usually answered with a numbered scale. Customer satisfaction is incredibly important to track, as it can impact virtually every part of your business.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet promoter score (NPS):\u003c/strong\u003e Your NPS KPI provides insight into your customer relationships and loyalty by telling you how likely customers are to recommend your brand to someone in their network.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHit rate:\u003c/strong\u003e Calculate your hit rate by taking the total number of sales of a single product and dividing it by the number of customers who have contacted your customer service team about said product.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer service email count:\u003c/strong\u003e This is the number of emails your customer support team receives.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer service phone call count:\u003c/strong\u003e Rather than email, this is how frequently your customer support team is reached via phone.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustomer service chat count:\u003c/strong\u003e If you have live chat on your ecommerce site, you may have a customer service chat count.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst response time:\u003c/strong\u003e First response time is the average amount of time it takes a customer to receive the first response to their query. Aim low!\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAverage resolution time:\u003c/strong\u003e This is the amount of time it takes for a customer support issue to be resolved, starting from the point at which the customer reached out about the problem.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActive issues:\u003c/strong\u003e The total number of active issues tells you how many queries are currently in progress.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBacklogs:\u003c/strong\u003e Backlogs are when issues are getting backed up in your system. This could be caused by a number of factors.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConcern classification:\u003c/strong\u003e Beyond the total number of customer support interactions, look at quantitative data around trends to see if you can be proactive and reduce customer support queries. You’ll classify the customer concerns that will help identify trends and your progress in solving issues.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService escalation rate:\u003c/strong\u003e The service escalation rate KPI tells you how many times a customer has asked a customer service representative to redirect them to a supervisor or other senior employee. You want to keep this number low.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTracking and working to improve customer service related KPIs can help you increase customer lifetime value, as well as reduce customer acquisition cost.\u003c/p\u003e\n\u003ch3\u003eWhat are KPIs for manufacturing?\u003c/h3\u003e\n\u003cp\u003eKPIs for manufacturing are, predictably, related to your supply chain and production processes. These may tell you where efficiencies and inefficiencies are, as well as help you understand productivity and expenses.\u003c/p\u003e\n\u003cp\u003eKPIs for manufacturing in ecommerce include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCycle time:\u003c/strong\u003e The cycle time manufacturing KPI tells you how long it takes to manufacture a single product from start to finish. Monitoring this KPI will give you insight into production efficiency.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall equipment effectiveness (OEE):\u003c/strong\u003e The OEE KPI provides ecommerce businesses with insight into how well manufacturing equipment is performing.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOverall labor effectiveness (OLE):\u003c/strong\u003e Just as you’ll want insight into your equipment, the OLE KPI will tell you how productive the staff operating the machines are.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eYield:\u003c/strong\u003e Yield is a straightforward manufacturing KPI. It is the number of products you have manufactured. Consider analyzing the yield variance KPI in manufacturing, too, as that will tell you how much you deviate from your average.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirst time yield (FTY) and first time through (FTT):\u003c/strong\u003e FTY, also referred to as first pass yield, is a quality-based KPI. It tells you how wasteful your production processes are. To calculate FTY, divide the number of successfully manufactured units by the total number of units that started the process.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNumber of non-compliance events or incidents:\u003c/strong\u003e In manufacturing, there are several sets of regulations, licenses, and policies businesses must comply with. These are typically related to safety, working conditions, and quality. You’ll want to reduce this number to ensure you’re operating within the mandated guidelines.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3\u003eWhat are KPIs for project management?\u003c/h3\u003e\n\u003cp\u003eKPIs for project management give you insight into how well your teams are performing and completing specific tasks, which is critically important when running an ecommerce store.\u003c/p\u003e\n\u003cp\u003eEach project or initiative within your ecommerce business has different goals, and must be managed with different processes and workflows. Project management KPIs tell you how well each team is working to achieve their respective goals and how well their processes are working to help them achieve those goals.\u003c/p\u003e\n\u003cp\u003eKPIs for project management include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHours worked:\u003c/strong\u003e The total hours worked tells you how much time a team put into a project. Project managers should also assess the variance in estimated versus actual hours worked to better predict and resource future projects.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBudget:\u003c/strong\u003e The budget indicates how much money you have allocated for the specific project. Project managers and ecommerce business owners will want to make sure that the budget is realistic; if you’re repeatedly over budget, some adjustments to your project planning need to be made.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReturn on investment (ROI):\u003c/strong\u003e The ROI KPI for project management tells you how much your efforts earned your business. The higher this number, the better. The ROI accounts for all of your expenses and earnings related to a project.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost variance:\u003c/strong\u003e Just as it’s helpful to compare real versus predicted timing and hours, you should examine the total cost against the predicted cost. This will help you understand where you need to reel it in and where you may want to invest more.\u003c/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCost performance index (CPI):\u003c/strong\u003e The CPI for project management, like ROI, tells you how much your resource investment is worth. The CPI is calculated by dividing the earned value by the actual costs. If your CPI is less than 1, there’s room for improvement.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"3\"\u003eHow to create a KPI\u003c/h2\u003e\n\u003cp\u003eSelecting your KPIs begins with clearly stating your goals and understanding which areas of business impact those goals. Of course, KPIs for ecommerce can and should differ for each of your goals, whether they’re related to boosting sales, streamlining marketing, or improving customer service.\u003c/p\u003e\n\u003ch3\u003eKey performance indicator templates\u003c/h3\u003e\n\u003cp\u003eHere are a few key performance indicator templates, with examples of goals and the associated KPIs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003e💡 TIP:\u003c/strong\u003e Go to your \u003ca href=\"/admin/marketing\"\u003eAnalytics dashboard\u003c/a\u003e in Shopify admin to follow along and track these KPIs.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 1:\u003c/strong\u003e Boost sales 10% in the next quarter.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDaily sales\u003c/li\u003e\n\u003cli\u003eConversion rate\u003c/li\u003e\n\u003cli\u003eSite traffic\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 2:\u003c/strong\u003e Increase conversion rate 2% in the next year.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eConversion rate\u003c/li\u003e\n\u003cli\u003eShopping cart abandonment rate\u003c/li\u003e\n\u003cli\u003eCompetitive pricing\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 3:\u003c/strong\u003e Grow site traffic 20% in the next year.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSite traffic\u003c/li\u003e\n\u003cli\u003eTraffic sources\u003c/li\u003e\n\u003cli\u003ePromotional click-through rates\u003c/li\u003e\n\u003cli\u003eSocial shares\u003c/li\u003e\n\u003cli\u003eBounce rates\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eGoal 4:\u003c/strong\u003e Reduce customer service calls by half in the next six months.\u003c/p\u003e\n\u003cp\u003eKPI examples:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eService call classification\u003c/li\u003e\n\u003cli\u003ePages visited immediately before call\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThere are many performance indicators and the value of those indicators is directly tied to the goal measured. Monitoring which page someone visited before initiating a customer service call makes sense as a KPI for Goal 4, since it could help identify areas of confusion that, when corrected, would reduce customer service calls. But that same performance indicator would be useless for Goal 3.\u003c/p\u003e\n\u003cp\u003eOnce you have set goals and selected KPIs, monitoring those indicators should become an everyday exercise. Most importantly: Performance should inform business decisions and you should use KPIs to drive actions.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eIllustration by\u0026nbsp;Till Lauer\u003c/em\u003e\u003c/p\u003e\n\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/swot-analysis\"\u003eHow to Do a SWOT Analysis + Examples and Template\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/best-ecommerce-platforms\"\u003eThe 12 Best Ecommerce Platforms for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/how-to-start-a-subscription-business\"\u003eUnlock Recurring Revenue with a Subscription Business Model\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/dropshipping-success\"\u003e6 Tips for How To Be a Successful Dropshipper (Full Playbook)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/19-cro-growth-expert-tips\"\u003e19 Growth and CRO Experts on Increasing Revenue Without Increasing Traffic\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/15006249-warning-are-these-four-ecommerce-conversion-killers-hurting-your-sales\"\u003e4 Ecommerce Conversion Killers Hurting Your Sales\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/za/blog/14681601-google-analytics-for-ecommerce-a-beginners-guide\"\u003eGoogle Analytics for Ecommerce in 2024 (Complete Guide)\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemtype=\"https://schema.org/FAQPage\" itemscope=\"\"\u003e\n\u003ch2 id=\"4\"\u003eEccommerce KPIs FAQ\u003c/h2\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow is ecommerce performance measured?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce performance is measured using key performance indicators (KPIs). KPIs can differ depending on a business’s unique goals.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is a KPI example?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eIf a business wanted to measure the success of a recent online marketing campaign, a good KPI might be the number of unique visitors the site received from digital ads.\u0026nbsp;\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat are the key performance indicators in e-commerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThere are many key performance indicators (KPIs) in ecommerce. Common examples include conversion rate, website traffic, gross number of sales, shopping cart abandonment rate, and many more listed above.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemtype=\"https://schema.org/Question\" itemprop=\"mainEntity\" itemscope=\"\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat is the most important KPI for ecommerce?\u003c/h3\u003e\n\u003cdiv itemtype=\"https://schema.org/Answer\" itemprop=\"acceptedAnswer\" itemscope=\"\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eThe most important KPI for eccomerce is your conversion rate. A conversion rate is the percentage of visitors who make a purchase on your site. Conversion rate is calculated by dividing the number of visitors by the number of conversions.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[{"href":"#1","text":"What is a key performance indicator?"},{"href":"#2","text":"70+ key performance indicators for ecommerce"},{"href":"#3","text":"How to create a KPI"},{"href":"#4","text":"Ecommerce KPIs FAQ"}],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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(No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. 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In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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