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How to Build a Landing Page: Free Course
<!DOCTYPE html> <html> <head> <title>How to Build a Landing Page: Free Course</title> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta http-equiv="Content-Type" content="text/html;charset=UTF-8"/> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"> <meta name="description" content="Learn how to create effective landing pages: step-by-step course by Nikita Obukhov, the founder of Tilda website builder" /> <meta property="og:url" content="https://tilda.education/en/landing-page-course" /> <meta property="og:image" content="https://tilda.education/upload/pages/15569410/socnet.png" /> <meta property="og:title" content="How to Build a Landing Page: Free Course" /> <meta property="og:description" content="Learn how to create effective landing pages: step-by-step course by Nikita Obukhov, the founder of Tilda website builder" /> <meta property="og:type" content="website" /> <meta property="og:site_name" content="Tilda.Education" /> <link 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data-field-left-value="-100" data-field-width-value="839" data-field-axisy-value="center" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinup" data-animate-distance="100" data-animate-mobile="y" data-field-top-res-320-value="-121" data-field-left-res-320-value="58" data-field-top-res-480-value="-132" data-field-left-res-480-value="-17" data-field-width-res-480-value="415" data-field-top-res-640-value="-104" data-field-left-res-640-value="-41" data-field-width-res-640-value="537" data-field-top-res-960-value="-90" data-field-left-res-960-value="4" data-field-width-res-960-value="638"> <h1 itemprop="headline" class='tn-atom'field='tn_text_1493113395982'>How To Build<br>a Landing Page</h1> </div> <div class='t396__elem tn-elem tn-elem__7776051141493113507373 t-animate' data-elem-id='1493113507373' data-elem-type='text' data-field-top-value="51" data-field-left-value="-328" data-field-width-value="384" data-field-axisy-value="center" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinup" data-animate-delay="0.5" data-animate-distance="100" data-field-top-res-320-value="-28" data-field-left-res-320-value="-39" data-field-width-res-320-value="220" data-field-top-res-480-value="-61" data-field-left-res-480-value="-71" data-field-width-res-480-value="308" data-field-top-res-640-value="3" data-field-left-res-640-value="-177" data-field-width-res-640-value="262" data-field-top-res-960-value="32" data-field-left-res-960-value="-174" data-field-width-res-960-value="273"> <h2 class='tn-atom'field='tn_text_1493113507373'>A free coursebook on how to design, set up, and run high-conversion landing pages</h2> </div> <div class='t396__elem tn-elem tn-elem__7776051141493113626123 t-animate' data-elem-id='1493113626123' data-elem-type='image' data-field-top-value="-250" data-field-left-value="-490" data-field-width-value="60" data-field-axisy-value="center" data-field-axisx-value="center" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadein" data-field-filewidth-value="516" data-field-fileheight-value="516" data-field-top-res-320-value="-212" data-field-left-res-320-value="-123" data-field-width-res-320-value="50" data-field-top-res-480-value="-223" data-field-left-res-480-value="-195" data-field-top-res-640-value="-230" data-field-left-res-640-value="-275" data-field-top-res-960-value="-250" data-field-left-res-960-value="-285"> <a class='tn-atom js-click-zero-stat' href="https://tilda.cc/" target="_blank" data-tilda-event-name="/tilda/click/rec777605114/button1493113626123"> <img 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.tn-elem[data-elem-id="1493114843236"]{color:#000000;text-align:center;z-index:6;top:900px;left:calc(50% - 600px + 395px);width:410px;}#rec255084734 .tn-elem[data-elem-id="1493114843236"] .tn-atom{color:#000000;font-size:18px;font-family:'TildaSans',Arial,sans-serif;line-height:1.45;font-weight:400;opacity:0.6;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec255084734 .tn-elem[data-elem-id="1493114843236"] {top:841px;left:calc(50% - 480px + 305px);width:350px;}#rec255084734 .tn-elem[data-elem-id="1493114843236"] .tn-atom{font-size:16px;}}@media screen and (max-width:959px) {#rec255084734 .tn-elem[data-elem-id="1493114843236"] {top:630px;left:calc(50% - 320px + 134px);width:373px;}#rec255084734 .tn-elem[data-elem-id="1493114843236"] .tn-atom{line-height:1.4;}}@media screen and (max-width:639px) {#rec255084734 .tn-elem[data-elem-id="1493114843236"] {top:510px;left:calc(50% - 240px + 84px);width:313px;}#rec255084734 .tn-elem[data-elem-id="1493114843236"] .tn-atom{font-size:14px;line-height:1.4;}}@media screen and (max-width:479px) {#rec255084734 .tn-elem[data-elem-id="1493114843236"] {top:480px;left:calc(50% - 160px + 10px);width:300px;}}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="255084734" data-artboard-screens="320,480,640,960,1200" data-artboard-height="1040" data-artboard-valign="center" data-artboard-upscale="grid" data-artboard-height-res-320="550" data-artboard-height-res-480="590" data-artboard-height-res-640="730" data-artboard-height-res-960="930"> <div class="t396__carrier" data-artboard-recid="255084734"></div> <div class="t396__filter" data-artboard-recid="255084734"></div> <div class='t396__elem tn-elem tn-elem__2550847341470210224069' data-elem-id='1470210224069' data-elem-type='shape' data-field-top-value="-3" data-field-left-value="0" data-field-height-value="686" data-field-width-value="100" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="window" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="px" data-field-widthunits-value="%" data-field-height-res-320-value="377" data-field-top-res-480-value="-3" data-field-left-res-480-value="0" data-field-height-res-480-value="382" data-field-width-res-480-value="100" data-field-top-res-640-value="-3" data-field-left-res-640-value="0" data-field-height-res-640-value="480" data-field-width-res-640-value="100" data-field-top-res-960-value="-3" data-field-left-res-960-value="0" data-field-height-res-960-value="634"> <div class='tn-atom'> </div> </div> <div class='t396__elem tn-elem tn-elem__2550847341493114525649' data-elem-id='1493114525649' data-elem-type='text' data-field-top-value="160" data-field-left-value="320" data-field-width-value="560" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="50" data-field-left-res-320-value="40" data-field-width-res-320-value="240" data-field-top-res-480-value="50" data-field-left-res-480-value="10" data-field-width-res-480-value="460" data-field-top-res-640-value="80" data-field-left-res-640-value="40" data-field-top-res-960-value="120" data-field-left-res-960-value="200"> <div class='tn-atom'field='tn_text_1493114525649'>Free coursebook from <a href="https://tilda.cc/" target="_blank" rel="noreferrer noopener" style="color: rgb(0, 0, 0); border-bottom: 2px solid rgb(255, 53, 3); box-shadow: none; text-decoration: none;"><strong>Tilda </strong></a></div> </div> <div class='t396__elem tn-elem tn-elem__2550847341493114567985' data-elem-id='1493114567985' data-elem-type='text' data-field-top-value="250" data-field-left-value="57" data-field-width-value="1087" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="120" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="107" data-field-left-res-480-value="10" data-field-width-res-480-value="460" data-field-top-res-640-value="134" data-field-left-res-640-value="10" data-field-width-res-640-value="620" data-field-top-res-960-value="210" data-field-left-res-960-value="26" data-field-width-res-960-value="909"> <div class='tn-atom'field='tn_text_1493114567985'>The coursebook will teach you how to create, design, and promote effective landing pages and increase your customer base. You'll be able to create your own landing page even if you didn't know what it is before getting started with the course.</div> </div> <div class='t396__elem tn-elem tn-elem__2550847341493114741631' data-elem-id='1493114741631' data-elem-type='image' data-field-top-value="517" data-field-left-value="20" data-field-width-value="1160" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="1680" data-field-fileheight-value="533" data-field-top-res-320-value="302" data-field-left-res-320-value="-115" data-field-width-res-320-value="510" data-field-top-res-480-value="288" data-field-left-res-480-value="-75" data-field-width-res-480-value="630" data-field-top-res-640-value="362" data-field-left-res-640-value="-85" data-field-width-res-640-value="810" data-field-top-res-960-value="468" data-field-left-res-960-value="-100"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6565-6230-4466-a337-323562303330/Group_1331.png' alt='' imgfield='tn_img_1493114741631' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2550847341493114843236' data-elem-id='1493114843236' data-elem-type='text' data-field-top-value="900" data-field-left-value="395" data-field-width-value="410" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="480" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="510" data-field-left-res-480-value="84" data-field-width-res-480-value="313" data-field-top-res-640-value="630" data-field-left-res-640-value="134" data-field-width-res-640-value="373" data-field-top-res-960-value="841" data-field-left-res-960-value="305" data-field-width-res-960-value="350"> <div class='tn-atom'field='tn_text_1493114843236'>Access the coursebook at any time. This is your personal guide to creating landing pages.</div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t396_init',function() {t396_init('255084734');});});</script> <!-- /T396 --> </div> <div id="rec255084735" class="r t-rec t-rec_pt_0 t-rec_pb_105" style="padding-top:0px;padding-bottom:105px;background-color:#f5f5f5; " data-animationappear="off" data-record-type="191" data-bg-color="#f5f5f5"> <!-- T142 --> <div class="t142"> <div class="t-container_100"> <div class="t142__wrapone"> <div class="t142__wraptwo"> <a class="t-btn t142__submit t142__submit_size_xl t-animate js-click-stat" href="https://tilda.education/en/courses/landing-page/understanding-main-principles/" target="" data-tilda-event-name="/tilda/click/rec255084735/button1" data-animate-style="fadeinup" style="color:#000000;border:3px solid #fdec00;background-color:#fdec00;border-radius:50px; -moz-border-radius:50px; -webkit-border-radius:50px;box-shadow: 0px 0px 10px 0px rgba(0, 0, 0, 0.3);" 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data-artboard-height-res-960="1338"> <div class="t396__carrier" data-artboard-recid="777629496"></div> <div class="t396__filter" data-artboard-recid="777629496"></div> <div class='t396__elem tn-elem tn-elem__7776294961470210011265 t-animate' data-elem-id='1470210011265' data-elem-type='text' data-field-top-value="128" data-field-left-value="20" data-field-width-value="1160" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinup" data-animate-distance="100" data-field-top-res-320-value="57" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="63" data-field-left-res-480-value="10" data-field-width-res-480-value="460" data-field-top-res-640-value="64" data-field-left-res-640-value="20" data-field-width-res-640-value="600" data-field-top-res-960-value="144" data-field-left-res-960-value="10" data-field-width-res-960-value="940"> <div class='tn-atom'field='tn_text_1470210011265'>Table of Contents</div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656203308 t-animate' data-elem-id='1477656203308' data-elem-type='text' data-field-top-value="234" data-field-left-value="370" data-field-width-value="460" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-animate-style="fadeinup" data-animate-distance="100" data-field-top-res-320-value="118" data-field-left-res-320-value="10" data-field-width-res-320-value="300" data-field-top-res-480-value="124" data-field-left-res-480-value="20" data-field-width-res-480-value="441" data-field-top-res-640-value="146" data-field-left-res-640-value="50" data-field-top-res-960-value="226" data-field-left-res-960-value="210" data-field-width-res-960-value="541"> <div class='tn-atom'field='tn_text_1477656203308'>The coursebook consists of five free chapters that will teach you how to create a landing page</div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656344723' data-elem-id='1477656344723' data-elem-type='image' data-field-top-value="388" data-field-left-value="196" data-field-width-value="168" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="168" data-field-fileheight-value="225" data-field-top-res-320-value="27" data-field-left-res-320-value="-537" data-field-width-res-320-value="110" data-field-top-res-480-value="232" data-field-left-res-480-value="10" data-field-width-res-480-value="80" data-field-top-res-640-value="241" data-field-left-res-640-value="18" data-field-width-res-640-value="120" data-field-top-res-960-value="352" data-field-left-res-960-value="170" data-field-width-res-960-value="140"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/understanding-main-principles/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3939-3036-4937-b630-363638616336/icon_1.png' alt='' imgfield='tn_img_1477656344723' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656459507' data-elem-id='1477656459507' data-elem-type='text' data-field-top-value="445" data-field-left-value="380" data-field-width-value="747" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="221" data-field-left-res-320-value="2" data-field-width-res-320-value="294" data-field-top-res-480-value="247" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="277" data-field-left-res-640-value="151" data-field-top-res-960-value="402" data-field-left-res-960-value="330" data-field-width-res-960-value="460"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/understanding-main-principles/"style="color: inherit"><strong>1. The Basics of a Landing Page</strong></a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656506730' data-elem-id='1477656506730' data-elem-type='text' data-field-top-value="496" data-field-left-value="380" data-field-width-value="710" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="254" data-field-left-res-320-value="2" data-field-width-res-320-value="315" data-field-top-res-480-value="284" data-field-left-res-480-value="106" data-field-width-res-480-value="364" data-field-top-res-640-value="316" data-field-left-res-640-value="151" data-field-width-res-640-value="481" data-field-top-res-960-value="443" data-field-left-res-960-value="330" data-field-width-res-960-value="563"> <div class='tn-atom'field='tn_text_1477656506730'>What is a landing page? Where did the format come from? How is it different from a one-page website? How does it work?</div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656548214' data-elem-id='1477656548214' data-elem-type='text' data-field-top-value="665" data-field-left-value="380" data-field-width-value="744" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="391" data-field-left-res-320-value="2" data-field-width-res-320-value="288" data-field-top-res-480-value="421" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="427" data-field-left-res-640-value="151" data-field-top-res-960-value="568" data-field-left-res-960-value="330" data-field-width-res-960-value="460"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/steps-to-create-a-landing-page/"style="color: inherit">2. Steps to Create a Landing Page</a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656550286' data-elem-id='1477656550286' data-elem-type='text' data-field-top-value="716" data-field-left-value="380" data-field-width-value="746" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="424" data-field-left-res-320-value="2" data-field-width-res-320-value="315" data-field-top-res-480-value="459" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="466" data-field-left-res-640-value="151" data-field-width-res-640-value="482" data-field-top-res-960-value="609" data-field-left-res-960-value="330" data-field-width-res-960-value="563"> <div class='tn-atom'field='tn_text_1477656550286'>Methods to identify and analyze your target audience and competitors. A guide to writing copy for your landing page and creating a prototype.</div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656576238' data-elem-id='1477656576238' data-elem-type='text' data-field-top-value="885" data-field-left-value="380" data-field-width-value="801" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="561" data-field-left-res-320-value="2" data-field-width-res-320-value="287" data-field-top-res-480-value="595" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="597" data-field-left-res-640-value="151" data-field-width-res-640-value="480" data-field-top-res-960-value="734" data-field-left-res-960-value="330" data-field-width-res-960-value="621"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/landing-page-anatomy"style="color: inherit"><strong>3. Landing Page Anatomy: Functional Elements</strong></a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656591393' data-elem-id='1477656591393' data-elem-type='text' data-field-top-value="935" data-field-left-value="380" data-field-width-value="742" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="616" data-field-left-res-320-value="2" data-field-width-res-320-value="315" data-field-top-res-480-value="631" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="636" data-field-left-res-640-value="151" data-field-width-res-640-value="447" data-field-top-res-960-value="775" data-field-left-res-960-value="330" data-field-width-res-960-value="563"> <div class='tn-atom'field='tn_text_1477656591393'>Main blocks that make up a landing page. How to create a cover and tell about your advantages. What are the trust blocks and where to put CTAs?</div> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656601151' data-elem-id='1477656601151' data-elem-type='image' data-field-top-value="606" data-field-left-value="196" data-field-width-value="168" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="168" data-field-fileheight-value="225" data-field-top-res-320-value="291" data-field-left-res-320-value="-537" data-field-width-res-320-value="100" data-field-top-res-480-value="405" data-field-left-res-480-value="10" data-field-width-res-480-value="80" data-field-top-res-640-value="391" data-field-left-res-640-value="18" data-field-width-res-640-value="120" data-field-top-res-960-value="517" data-field-left-res-960-value="170" data-field-width-res-960-value="140"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/steps-to-create-a-landing-page/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3933-6532-4132-a636-303264313935/icon_2.png' alt='' imgfield='tn_img_1477656601151' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961477656602847' data-elem-id='1477656602847' data-elem-type='image' data-field-top-value="825" data-field-left-value="196" data-field-width-value="168" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="168" data-field-fileheight-value="225" data-field-top-res-320-value="481" data-field-left-res-320-value="-547" data-field-width-res-320-value="110" data-field-top-res-480-value="575" data-field-left-res-480-value="10" data-field-width-res-480-value="80" data-field-top-res-640-value="561" data-field-left-res-640-value="18" data-field-width-res-640-value="120" data-field-top-res-960-value="680" data-field-left-res-960-value="170" data-field-width-res-960-value="140"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/landing-page-anatomy"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6661-3233-4464-b864-333265613337/icon_3.png' alt='' imgfield='tn_img_1477656602847' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961493123078977' data-elem-id='1493123078977' data-elem-type='text' data-field-top-value="1104" data-field-left-value="380" data-field-width-value="742" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="753" data-field-left-res-320-value="2" data-field-width-res-320-value="287" data-field-top-res-480-value="762" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="769" data-field-left-res-640-value="151" data-field-top-res-960-value="900" data-field-left-res-960-value="330" data-field-width-res-960-value="460"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/landing-page-design-principles/"style="color: inherit">4. Landing Page Design Principles</a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961493123078985' data-elem-id='1493123078985' data-elem-type='text' data-field-top-value="1155" data-field-left-value="380" data-field-width-value="742" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="786" data-field-left-res-320-value="2" data-field-width-res-320-value="315" data-field-top-res-480-value="800" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="808" data-field-left-res-640-value="151" data-field-width-res-640-value="481" data-field-top-res-960-value="941" data-field-left-res-960-value="330" data-field-width-res-960-value="565"> <div class='tn-atom'field='tn_text_1493123078985'>How to choose colors, fonts and images, and keep the unity of style. The most common landing page design mistakes.</div> </div> <div class='t396__elem tn-elem tn-elem__7776294961493123078992' data-elem-id='1493123078992' data-elem-type='text' data-field-top-value="1324" data-field-left-value="380" data-field-width-value="741" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="923" data-field-left-res-320-value="2" data-field-width-res-320-value="285" data-field-top-res-480-value="915" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="919" data-field-left-res-640-value="151" data-field-top-res-960-value="1066" data-field-left-res-960-value="330" data-field-width-res-960-value="460"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/improve-landing-page-performance/"style="color: inherit"><strong>5. How to Improve Landing Page Performance</strong></a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961493123079000' data-elem-id='1493123079000' data-elem-type='text' data-field-top-value="1375" data-field-left-value="380" data-field-width-value="744" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="978" data-field-left-res-320-value="2" data-field-width-res-320-value="315" data-field-top-res-480-value="953" data-field-left-res-480-value="106" data-field-width-res-480-value="365" data-field-top-res-640-value="958" data-field-left-res-640-value="151" data-field-width-res-640-value="421" data-field-top-res-960-value="1107" data-field-left-res-960-value="330" data-field-width-res-960-value="565"> <div class='tn-atom'field='tn_text_1493123079000'>Understand the sales funnel and calculate your cost per lead. Learn how to link up statistics and set up goals, A/B testing, and SEO.</div> </div> <div class='t396__elem tn-elem tn-elem__7776294961493123079007' data-elem-id='1493123079007' data-elem-type='image' data-field-top-value="1048" data-field-left-value="196" data-field-width-value="168" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="168" data-field-fileheight-value="225" data-field-top-res-320-value="881" data-field-left-res-320-value="-537" data-field-width-res-320-value="110" data-field-top-res-480-value="747" data-field-left-res-480-value="10" data-field-width-res-480-value="80" data-field-top-res-640-value="733" data-field-left-res-640-value="18" data-field-width-res-640-value="120" data-field-top-res-960-value="863" data-field-left-res-960-value="170" data-field-width-res-960-value="140"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/landing-page-design-principles/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3464-3936-4365-b133-663263623339/icon_4.png' alt='' imgfield='tn_img_1493123079007' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961493123079022' data-elem-id='1493123079022' data-elem-type='image' data-field-top-value="1264" data-field-left-value="195" data-field-width-value="168" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="168" data-field-fileheight-value="225" data-field-top-res-320-value="1333" data-field-left-res-320-value="-150" data-field-width-res-320-value="110" data-field-top-res-480-value="902" data-field-left-res-480-value="10" data-field-width-res-480-value="80" data-field-top-res-640-value="883" data-field-left-res-640-value="18" data-field-width-res-640-value="120" data-field-top-res-960-value="1037" data-field-left-res-960-value="170" data-field-width-res-960-value="140"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/improve-landing-page-performance/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6435-3834-4939-b061-663333346264/icon_5.png' alt='' imgfield='tn_img_1493123079022' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961510302893502' data-elem-id='1510302893502' data-elem-type='text' data-field-top-value="572" data-field-left-value="419" data-field-width-value="229" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="324" data-field-left-res-320-value="32" data-field-width-res-320-value="256" data-field-top-res-480-value="357" data-field-left-res-480-value="134" data-field-width-res-480-value="299" data-field-top-res-640-value="372" data-field-left-res-640-value="184" data-field-top-res-960-value="500" data-field-left-res-960-value="364" data-field-width-res-960-value="434"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/understanding-main-principles/"style="color: inherit">Read more</a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961510303175745' data-elem-id='1510303175745' data-elem-type='image' data-field-top-value="572" data-field-left-value="380" data-field-width-value="30" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="300" data-field-fileheight-value="300" data-field-top-res-320-value="324" data-field-left-res-320-value="0" data-field-top-res-480-value="356" data-field-left-res-480-value="102" data-field-top-res-640-value="372" data-field-left-res-640-value="150" data-field-top-res-960-value="500" data-field-left-res-960-value="330" data-field-width-res-960-value="25"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/understanding-main-principles/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6432-6634-4931-b934-333564353939/arrow1.png' alt='' imgfield='tn_img_1510303175745' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961512398821869' data-elem-id='1512398821869' data-elem-type='text' data-field-top-value="784" data-field-left-value="419" data-field-width-value="210" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="494" data-field-left-res-320-value="32" data-field-width-res-320-value="254" data-field-top-res-480-value="532" data-field-left-res-480-value="134" data-field-width-res-480-value="329" data-field-top-res-640-value="544" data-field-left-res-640-value="184" data-field-top-res-960-value="666" data-field-left-res-960-value="364" data-field-width-res-960-value="374"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/steps-to-create-a-landing-page/"style="color: inherit">Read more</a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961512398821878' data-elem-id='1512398821878' data-elem-type='image' data-field-top-value="784" data-field-left-value="380" data-field-width-value="30" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="300" data-field-fileheight-value="300" data-field-top-res-320-value="494" data-field-left-res-320-value="0" data-field-top-res-480-value="531" data-field-left-res-480-value="102" data-field-top-res-640-value="544" data-field-left-res-640-value="150" data-field-top-res-960-value="666" data-field-left-res-960-value="330" data-field-width-res-960-value="25"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/steps-to-create-a-landing-page/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6432-6634-4931-b934-333564353939/arrow1.png' alt='' imgfield='tn_img_1512398821878' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961517914315323' data-elem-id='1517914315323' data-elem-type='image' data-field-top-value="1004" data-field-left-value="380" data-field-width-value="30" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="300" data-field-fileheight-value="300" data-field-top-res-320-value="686" data-field-left-res-320-value="0" data-field-top-res-480-value="703" data-field-left-res-480-value="102" data-field-top-res-640-value="712" data-field-left-res-640-value="150" data-field-top-res-960-value="832" data-field-left-res-960-value="330" data-field-width-res-960-value="25"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/landing-page-anatomy"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6432-6634-4931-b934-333564353939/arrow1.png' alt='' imgfield='tn_img_1517914315323' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961517914345606' data-elem-id='1517914345606' data-elem-type='text' data-field-top-value="1004" data-field-left-value="419" data-field-width-value="242" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="686" data-field-left-res-320-value="32" data-field-width-res-320-value="252" data-field-top-res-480-value="704" data-field-left-res-480-value="134" data-field-top-res-640-value="712" data-field-left-res-640-value="184" data-field-top-res-960-value="832" data-field-left-res-960-value="364"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/landing-page-anatomy"style="color: inherit">Read more</a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961539075097715' data-elem-id='1539075097715' data-elem-type='image' data-field-top-value="1224" data-field-left-value="380" data-field-width-value="30" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="300" data-field-fileheight-value="300" data-field-top-res-320-value="856" data-field-left-res-320-value="0" data-field-top-res-480-value="852" data-field-left-res-480-value="102" data-field-top-res-640-value="864" data-field-left-res-640-value="150" data-field-top-res-960-value="998" data-field-left-res-960-value="330" data-field-width-res-960-value="25"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/landing-page-design-principles/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6432-6634-4931-b934-333564353939/arrow1.png' alt='' imgfield='tn_img_1539075097715' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961539075104025' data-elem-id='1539075104025' data-elem-type='text' data-field-top-value="1224" data-field-left-value="419" data-field-width-value="438" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="856" data-field-left-res-320-value="32" data-field-width-res-320-value="254" data-field-top-res-480-value="853" data-field-left-res-480-value="134" data-field-width-res-480-value="338" data-field-top-res-640-value="864" data-field-left-res-640-value="184" data-field-top-res-960-value="998" data-field-left-res-960-value="364"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/landing-page-design-principles/"style="color: inherit">Read more</a></div> </div> <div class='t396__elem tn-elem tn-elem__7776294961542643167016' data-elem-id='1542643167016' data-elem-type='image' data-field-top-value="1449" data-field-left-value="381" data-field-width-value="30" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="300" data-field-fileheight-value="300" data-field-top-res-320-value="1047" data-field-left-res-320-value="0" data-field-top-res-480-value="1025" data-field-left-res-480-value="102" data-field-top-res-640-value="1036" data-field-left-res-640-value="150" data-field-top-res-960-value="1160" data-field-left-res-960-value="330" data-field-width-res-960-value="25"> <a class='tn-atom' href="https://tilda.education/en/courses/landing-page/improve-landing-page-performance/"> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild6432-6634-4931-b934-333564353939/arrow1.png' alt='' imgfield='tn_img_1542643167016' /> </a> </div> <div class='t396__elem tn-elem tn-elem__7776294961542643167026' data-elem-id='1542643167026' data-elem-type='text' data-field-top-value="1449" data-field-left-value="420" data-field-width-value="503" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="1047" data-field-left-res-320-value="32" data-field-width-res-320-value="253" data-field-top-res-480-value="1026" data-field-left-res-480-value="134" data-field-width-res-480-value="340" data-field-top-res-640-value="1036" data-field-left-res-640-value="184" data-field-top-res-960-value="1160" data-field-left-res-960-value="364"> <div class='tn-atom'><a href="https://tilda.education/en/courses/landing-page/improve-landing-page-performance/"style="color: inherit">Read more</a></div> </div> 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.tn-elem[data-elem-id="1493129103311"] {top:432px;left:calc(50% - 320px + 210px);width:419px;}}@media screen and (max-width:639px) {#rec255084748 .tn-elem[data-elem-id="1493129103311"] {top:344px;left:calc(50% - 240px + 127px);width:345px;}#rec255084748 .tn-elem[data-elem-id="1493129103311"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec255084748 .tn-elem[data-elem-id="1493129103311"] {top:326px;left:calc(50% - 160px + 67px);width:245px;}#rec255084748 .tn-elem[data-elem-id="1493129103311"] .tn-atom{line-height:1.2;}}#rec255084748 .tn-elem[data-elem-id="1493129103318"]{color:#000000;z-index:12;top:242px;left:calc(50% - 600px + 320px);width:307px;}#rec255084748 .tn-elem[data-elem-id="1493129103318"] .tn-atom{color:#000000;font-size:22px;font-family:'TildaSans',Arial,sans-serif;line-height:1.4;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec255084748 .tn-elem[data-elem-id="1493129103318"] {top:242px;left:calc(50% - 480px + 170px);}}@media screen and (max-width:959px) {#rec255084748 .tn-elem[data-elem-id="1493129103318"] {top:242px;left:calc(50% - 320px + 210px);width:412px;}}@media screen and (max-width:639px) {#rec255084748 .tn-elem[data-elem-id="1493129103318"] {top:201px;left:calc(50% - 240px + 127px);width:345px;}#rec255084748 .tn-elem[data-elem-id="1493129103318"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec255084748 .tn-elem[data-elem-id="1493129103318"] {top:191px;left:calc(50% - 160px + 67px);width:240px;}#rec255084748 .tn-elem[data-elem-id="1493129103318"] .tn-atom{font-size:18px;}}#rec255084748 .tn-elem[data-elem-id="1493129103329"]{color:#000000;z-index:13;top:335px;left:calc(50% - 600px + 720px);width:458px;}#rec255084748 .tn-elem[data-elem-id="1493129103329"] .tn-atom{color:#000000;font-size:22px;font-family:'TildaSans',Arial,sans-serif;line-height:1.4;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec255084748 .tn-elem[data-elem-id="1493129103329"] {top:335px;left:calc(50% - 480px + 570px);width:381px;}}@media screen and (max-width:959px) {#rec255084748 .tn-elem[data-elem-id="1493129103329"] {top:709px;left:calc(50% - 320px + 210px);width:424px;}}@media screen and (max-width:639px) {#rec255084748 .tn-elem[data-elem-id="1493129103329"] {top:560px;left:calc(50% - 240px + 127px);width:339px;}#rec255084748 .tn-elem[data-elem-id="1493129103329"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec255084748 .tn-elem[data-elem-id="1493129103329"] {top:550px;left:calc(50% - 160px + 67px);width:244px;}}#rec255084748 .tn-elem[data-elem-id="1493129103336"]{color:#000000;z-index:14;top:242px;left:calc(50% - 600px + 720px);width:390px;}#rec255084748 .tn-elem[data-elem-id="1493129103336"] .tn-atom{color:#000000;font-size:22px;font-family:'TildaSans',Arial,sans-serif;line-height:1.4;font-weight:400;background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec255084748 .tn-elem[data-elem-id="1493129103336"] {top:242px;left:calc(50% - 480px + 570px);width:373px;}}@media screen and (max-width:959px) {#rec255084748 .tn-elem[data-elem-id="1493129103336"] {top:616px;left:calc(50% - 320px + 210px);width:424px;}}@media screen and (max-width:639px) {#rec255084748 .tn-elem[data-elem-id="1493129103336"] {top:488px;left:calc(50% - 240px + 127px);width:346px;}#rec255084748 .tn-elem[data-elem-id="1493129103336"] .tn-atom{font-size:18px;}}@media screen and (max-width:479px) {#rec255084748 .tn-elem[data-elem-id="1493129103336"] {top:478px;left:calc(50% - 160px + 67px);width:243px;}}#rec255084748 .tn-elem[data-elem-id="1493129103344"]{z-index:15;top:140px;left:calc(50% - 600px + 627px);width:53px;}#rec255084748 .tn-elem[data-elem-id="1493129103344"] .tn-atom{background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec255084748 .tn-elem[data-elem-id="1493129103344"] {top:140px;left:calc(50% - 480px + 490px);}}@media screen and (max-width:959px) {#rec255084748 .tn-elem[data-elem-id="1493129103344"] {top:514px;left:calc(50% - 320px + 130px);}}@media screen and (max-width:639px) {#rec255084748 .tn-elem[data-elem-id="1493129103344"] {top:407px;left:calc(50% - 240px + 70px);width:43px;}}@media screen and (max-width:479px) {#rec255084748 .tn-elem[data-elem-id="1493129103344"] {top:397px;left:calc(50% - 160px + 10px);}}#rec255084748 .tn-elem[data-elem-id="1493129103357"]{z-index:16;top:231px;left:calc(50% - 600px + 627px);width:53px;}#rec255084748 .tn-elem[data-elem-id="1493129103357"] .tn-atom{background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec255084748 .tn-elem[data-elem-id="1493129103357"] {top:231px;left:calc(50% - 480px + 490px);}}@media screen and (max-width:959px) {#rec255084748 .tn-elem[data-elem-id="1493129103357"] {top:605px;left:calc(50% - 320px + 130px);}}@media screen and (max-width:639px) {#rec255084748 .tn-elem[data-elem-id="1493129103357"] {top:479px;left:calc(50% - 240px + 70px);width:43px;}}@media screen and (max-width:479px) {#rec255084748 .tn-elem[data-elem-id="1493129103357"] {top:469px;left:calc(50% - 160px + 10px);}}#rec255084748 .tn-elem[data-elem-id="1493129103369"]{z-index:17;top:324px;left:calc(50% - 600px + 627px);width:53px;}#rec255084748 .tn-elem[data-elem-id="1493129103369"] .tn-atom{background-position:center center;border-color:transparent ;border-style:solid;}@media screen and (max-width:1199px) {#rec255084748 .tn-elem[data-elem-id="1493129103369"] {top:324px;left:calc(50% - 480px + 490px);}}@media screen and (max-width:959px) {#rec255084748 .tn-elem[data-elem-id="1493129103369"] {top:698px;left:calc(50% - 320px + 130px);}}@media screen and (max-width:639px) {#rec255084748 .tn-elem[data-elem-id="1493129103369"] {top:551px;left:calc(50% - 240px + 70px);width:43px;}}@media screen and (max-width:479px) {#rec255084748 .tn-elem[data-elem-id="1493129103369"] {top:541px;left:calc(50% - 160px + 10px);}}</style> <div class='t396'> <div class="t396__artboard" data-artboard-recid="255084748" data-artboard-screens="320,480,640,960,1200" data-artboard-height="540" data-artboard-valign="center" data-artboard-upscale="grid" data-artboard-height-res-320="660" data-artboard-height-res-480="710" data-artboard-height-res-640="890"> <div class="t396__carrier" data-artboard-recid="255084748"></div> <div class="t396__filter" data-artboard-recid="255084748"></div> <div class='t396__elem tn-elem tn-elem__2550847481493128637198' data-elem-id='1493128637198' data-elem-type='image' data-field-top-value="47" data-field-left-value="227" data-field-width-value="53" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="53" data-field-fileheight-value="53" data-field-top-res-320-value="37" data-field-left-res-320-value="10" data-field-top-res-480-value="47" data-field-left-res-480-value="70" data-field-width-res-480-value="43" data-field-top-res-640-value="47" data-field-left-res-640-value="130" data-field-top-res-960-value="47" data-field-left-res-960-value="90"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3339-6131-4738-a664-303230633566/icon3.png' alt='' imgfield='tn_img_1493128637198' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493128736067' data-elem-id='1493128736067' data-elem-type='text' data-field-top-value="58" data-field-left-value="320" data-field-width-value="307" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="48" data-field-left-res-320-value="67" data-field-width-res-320-value="240" data-field-top-res-480-value="56" data-field-left-res-480-value="127" data-field-width-res-480-value="340" data-field-top-res-640-value="59" data-field-left-res-640-value="210" data-field-width-res-640-value="410" data-field-top-res-960-value="59" data-field-left-res-960-value="170"> <div class='tn-atom'field='tn_text_1493128736067'>Create landing page design</div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493128765427' data-elem-id='1493128765427' data-elem-type='text' data-field-top-value="151" data-field-left-value="320" data-field-width-value="307" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="119" data-field-left-res-320-value="67" data-field-width-res-320-value="240" data-field-top-res-480-value="129" data-field-left-res-480-value="127" data-field-width-res-480-value="342" data-field-top-res-640-value="151" data-field-left-res-640-value="210" data-field-top-res-960-value="151" data-field-left-res-960-value="170"> <div class='tn-atom'field='tn_text_1493128765427'>Create a solid structure</div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493128781726' data-elem-id='1493128781726' data-elem-type='text' data-field-top-value="335" data-field-left-value="320" data-field-width-value="307" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="262" data-field-left-res-320-value="67" data-field-width-res-320-value="240" data-field-top-res-480-value="272" data-field-left-res-480-value="127" data-field-top-res-640-value="335" data-field-left-res-640-value="210" data-field-width-res-640-value="423" data-field-top-res-960-value="335" data-field-left-res-960-value="170" data-field-width-res-960-value="320"> <div class='tn-atom'field='tn_text_1493128781726'>Write texts for a landing page</div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493128798008' data-elem-id='1493128798008' data-elem-type='text' data-field-top-value="151" data-field-left-value="720" data-field-width-value="419" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="408" data-field-left-res-320-value="67" data-field-width-res-320-value="240" data-field-top-res-480-value="416" data-field-left-res-480-value="127" data-field-width-res-480-value="346" data-field-top-res-640-value="525" data-field-left-res-640-value="210" data-field-width-res-640-value="422" data-field-top-res-960-value="151" data-field-left-res-960-value="570" data-field-width-res-960-value="379"> <div class='tn-atom'field='tn_text_1493128798008'>Find your target audience</div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493128827917' data-elem-id='1493128827917' data-elem-type='image' data-field-top-value="140" data-field-left-value="227" data-field-width-value="53" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="53" data-field-fileheight-value="53" data-field-top-res-320-value="110" data-field-left-res-320-value="10" data-field-top-res-480-value="120" data-field-left-res-480-value="70" data-field-width-res-480-value="43" data-field-top-res-640-value="140" data-field-left-res-640-value="130" data-field-top-res-960-value="140" data-field-left-res-960-value="90"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3339-6131-4738-a664-303230633566/icon3.png' alt='' imgfield='tn_img_1493128827917' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493128829419' data-elem-id='1493128829419' data-elem-type='image' data-field-top-value="231" data-field-left-value="227" data-field-width-value="53" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="53" data-field-fileheight-value="53" data-field-top-res-320-value="182" data-field-left-res-320-value="10" data-field-top-res-480-value="192" data-field-left-res-480-value="70" data-field-width-res-480-value="43" data-field-top-res-640-value="231" data-field-left-res-640-value="130" data-field-top-res-960-value="231" data-field-left-res-960-value="90"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3339-6131-4738-a664-303230633566/icon3.png' alt='' imgfield='tn_img_1493128829419' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493128830879' data-elem-id='1493128830879' data-elem-type='image' data-field-top-value="324" data-field-left-value="227" data-field-width-value="53" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="53" data-field-fileheight-value="53" data-field-top-res-320-value="253" data-field-left-res-320-value="10" data-field-top-res-480-value="263" data-field-left-res-480-value="70" data-field-width-res-480-value="43" data-field-top-res-640-value="324" data-field-left-res-640-value="130" data-field-top-res-960-value="324" data-field-left-res-960-value="90"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3339-6131-4738-a664-303230633566/icon3.png' alt='' imgfield='tn_img_1493128830879' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493129103297' data-elem-id='1493129103297' data-elem-type='image' data-field-top-value="47" data-field-left-value="627" data-field-width-value="53" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-filewidth-value="53" data-field-fileheight-value="53" data-field-top-res-320-value="325" data-field-left-res-320-value="10" data-field-top-res-480-value="335" data-field-left-res-480-value="70" data-field-width-res-480-value="43" data-field-top-res-640-value="421" data-field-left-res-640-value="130" data-field-top-res-960-value="47" data-field-left-res-960-value="490"> <div class='tn-atom'> <img itemprop="image" class='tn-atom__img t-img' data-original='https://static.tildacdn.com/tild3339-6131-4738-a664-303230633566/icon3.png' alt='' imgfield='tn_img_1493129103297' /> </div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493129103311' data-elem-id='1493129103311' data-elem-type='text' data-field-top-value="58" data-field-left-value="720" data-field-width-value="458" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="326" data-field-left-res-320-value="67" data-field-width-res-320-value="245" data-field-top-res-480-value="344" data-field-left-res-480-value="127" data-field-width-res-480-value="345" data-field-top-res-640-value="432" data-field-left-res-640-value="210" data-field-width-res-640-value="419" data-field-top-res-960-value="48" data-field-left-res-960-value="570" data-field-width-res-960-value="357"> <div class='tn-atom'field='tn_text_1493129103311'>Choose fonts and colors for your website</div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493129103318' data-elem-id='1493129103318' data-elem-type='text' data-field-top-value="242" data-field-left-value="320" data-field-width-value="307" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="191" data-field-left-res-320-value="67" data-field-width-res-320-value="240" data-field-top-res-480-value="201" data-field-left-res-480-value="127" data-field-width-res-480-value="345" data-field-top-res-640-value="242" data-field-left-res-640-value="210" data-field-width-res-640-value="412" data-field-top-res-960-value="242" data-field-left-res-960-value="170"> <div class='tn-atom'field='tn_text_1493129103318'>Keep track of statistics</div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493129103329' data-elem-id='1493129103329' data-elem-type='text' data-field-top-value="335" data-field-left-value="720" data-field-width-value="458" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="550" data-field-left-res-320-value="67" data-field-width-res-320-value="244" data-field-top-res-480-value="560" data-field-left-res-480-value="127" data-field-width-res-480-value="339" data-field-top-res-640-value="709" data-field-left-res-640-value="210" data-field-width-res-640-value="424" data-field-top-res-960-value="335" data-field-left-res-960-value="570" data-field-width-res-960-value="381"> <div class='tn-atom'field='tn_text_1493129103329'>Optimize your website for SEO</div> </div> <div class='t396__elem tn-elem tn-elem__2550847481493129103336' data-elem-id='1493129103336' data-elem-type='text' data-field-top-value="242" data-field-left-value="720" data-field-width-value="390" data-field-axisy-value="top" data-field-axisx-value="left" data-field-container-value="grid" data-field-topunits-value="px" data-field-leftunits-value="px" data-field-heightunits-value="" data-field-widthunits-value="px" data-field-top-res-320-value="478" data-field-left-res-320-value="67" 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<div class="t-col t-col_8 t-prefix_2"> <div class="t015__title t-title t-title_lg t-animate" data-animate-style="fadeinup" data-animate-group="yes" field="title"><div style="color: rgb(255, 255, 255);" data-customstyle="yes">A Coursebook From Tilda</div></div> </div> </div> </div> <style> #rec255084749 .t015__uptitle{text-transform:uppercase;}</style> </div> <div id="rec298303685" class="r t-rec t-rec_pt_15 t-rec_pb_120" style="padding-top:15px;padding-bottom:120px;background-color:#1f1f1f; " data-record-type="139" data-bg-color="#1f1f1f"> <!-- T013 --> <div class="t013"> <div class="t-container"> <div class="t-col t-col_2 t013__centeredsection"> <img itemprop="image" class="t013__img t-img" src="/upload/pages/15569410/tild3061-6163-4665-b136-323433616661__-__empty__nikita_obukhov_2021.jpg" data-original="https://static.tildacdn.com/tild3061-6163-4665-b136-323433616661/Nikita_Obukhov_2021.jpg" imgfield="img" data-tu-max-width="320" data-tu-max-height="320" data-tu-cover="c" alt=""> <br> <div class="t013__autor-title t-descr" field="imgtitle"><div style="color: rgb(255, 255, 255);" data-customstyle="yes">Nikita Obukhov</div></div> <div class="t013__autor-descr t-descr" field="imgdescr"><div style="color: rgb(255, 255, 255);" data-customstyle="yes"><a href="https://tilda.cc/" target="_blank" style="color: rgb(255, 255, 255); border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(255, 255, 255); box-shadow: none; text-decoration: none;">Tilda</a> Founder and CEO</div></div> </div> <div class="t-col t-col_8 "> <div class="t013__text t-text t-text_md" field="text"><span style="font-family: TildaSans; color: rgb(255, 255, 255);">We've created a platform that helps thousands of people around the world build effective landing pages. Users choose Tilda because we focus on modern design and offer multiple tools to promote customers' products. We've drawn on our experience in creating tools for making high-conversion landing pages and transformed it into a coursebook about landing page structure, design, and UX.</span></div> </div> </div> </div> </div> <div id="rec255084751" class="r t-rec t-rec_pt_0 t-rec_pb_120" style="padding-top:0px;padding-bottom:120px;background-color:#1f1f1f; " data-record-type="191" data-bg-color="#1f1f1f"> <!-- T142 --> <div class="t142"> <div class="t-container_100"> <div class="t142__wrapone"> <div class="t142__wraptwo"> <a class="t-btn t142__submit t142__submit_size_lg t-animate js-click-stat" href="https://tilda.education/en/courses/landing-page/understanding-main-principles/" target="" data-tilda-event-name="/tilda/click/rec255084751/button1" data-animate-style="fadeinup" style="color:#1f1f1f;background-color:#ffffff;border-radius:30px; -moz-border-radius:30px; -webkit-border-radius:30px;" data-buttonfieldset="button"> <span class="t142__text">Read the first chapter</span> </a> </div> </div> </div> </div> <script>t_onReady(function() {t_onFuncLoad('t142_checkSize',function() {t142_checkSize('255084751');});});window.addEventListener('load',function() {t_onFuncLoad('t142_checkSize',function() {t142_checkSize('255084751');});});</script> <style>@media (hover:hover),(min-width:0\0) {#rec255084751 .t-btn:not(.t-animate_no-hover):hover {color:#1f1f1f !important;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.3) !important;background-color:#fdec00 !important;}#rec255084751 .t-btn:not(.t-animate_no-hover):focus-visible {color:#1f1f1f !important;box-shadow:0px 0px 10px 0px rgba(0,0,0,0.3) !important;background-color:#fdec00 !important;}#rec255084751 .t-btn:not(.t-animate_no-hover) {transition-property:background-color,color,border-color,box-shadow;transition-duration:0.2s;transition-timing-function:ease-in-out;}#rec255084751 .t-btntext:not(.t-animate_no-hover):hover {color:#1f1f1f !important;}#rec255084751 .t-btntext:not(.t-animate_no-hover):focus-visible {color:#1f1f1f !important;}}</style> </div> <div id="rec255084757" class="r t-rec t-rec_pt_150 t-rec_pb_60" style="padding-top:150px;padding-bottom:60px;background-color:#fdec00; " data-animationappear="off" data-record-type="255" data-bg-color="#fdec00"> <!-- T225 --> <div class="t225"> <div class="t-container t-align_center"> <div class="t-col t-col_8 t-prefix_2"> <div class="t225__title t-title t-title_md" field="title"><span style="font-family: TildaSans;">Share It With Your Friends!</span></div> <div class="t225__descr t-descr t-descr_xxl" field="descr">We've made this coursebook free for everyone. 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