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rel="author" title="Posts by Adel Boukarroum" href="https://www.practicalecommerce.com/author/adel-boukarroum" data-wpel-link="internal">Adel Boukarroum</a></h6> </div> <div class="pec-social-post"> <ul> <li><a onclick="ga('send','event','Article Top','Social Linkedin');" data-via="practicalecomm" data-url="https://pec-ly.com/?6tVh" target="_blank" data-size="small" data-dir="left" rel="noreferrer external noopener" href="https://www.linkedin.com/shareArticle?mini=1&url=https%3A%2F%2Fpec-ly.com%2F%3F6tVh&title=Charts%3A+Ecommerce+in+Europe+2024" title="Click to share this post on Linkedin" data-wpel-link="external"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/linkedin.svg" width="40" height="40" alt="Linkedin Share"/></a></li> <li><a onclick="ga('send','event','Article Top','Social Reddit');" data-via="practicalecomm" data-url="https://pec-ly.com/?6tVh" target="_blank" data-size="small" data-dir="left" rel="noreferrer external noopener" 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data-link="https://pec-ly.com/?6tVh"><img src="https://www.practicalecommerce.com/wp-content/themes/pec/images/share-icon.svg" width="40" height="40" alt="Share link"/><div class="copy-alert" style="display: none;">Link copied</div></a></li> </ul> </div> </div> <div class="entry-content"> <p>Total B2C ecommerce sales in Europe will grow 8% in 2024, reaching €958 billion ($1.02 trillion), up from €887 billion in 2023. That’s according to the “European E-commerce Report 2024” (<a href="https://ecommerce-europe.eu/wp-content/uploads/2024/10/CMI2024_Complete_light_v1.pdf" data-wpel-link="external" target="_blank" rel="external noopener noreferrer">PDF</a>) from Ecommerce Europe, an association representing 150,000 companies selling consumer goods or services online in that continent.</p> <p>The report encompasses 38 countries and includes <a href="https://www.practicalecommerce.com/9-europe-based-ecommerce-unicorns" data-wpel-link="internal">data and trends</a> surrounding internet penetration, e-shoppers, and B2C ecommerce sales. The report’s data comes from direct collaboration, interviews, and questionnaires with national ecommerce associations across the continent.</p> <div id="everviz-EeWj0Srn5" class="everviz-EeWj0Srn5"><script src="https://app.everviz.com/inject/EeWj0Srn5/?v=5" defer="defer"></script></div> <p>–</p> <p>According to the data, 71% of European internet users shopped online in 2023, increasing slightly to a projected 72% in 2024.</p> <div id="everviz-JCoiGKhK9" class="everviz-JCoiGKhK9"><script src="https://app.everviz.com/inject/JCoiGKhK9/?v=4" defer="defer"></script></div> <p>–</p> <p>In addition, The Netherlands has the highest share of internet users who buy online (92%), followed by Norway (91%) and Denmark (89%).</p> <div id="everviz-JiJIfjjNQ" class="everviz-JiJIfjjNQ"><script src="https://app.everviz.com/inject/JiJIfjjNQ/?v=7" defer="defer"></script></div> <p>–</p> <p>Moreover, the report also looks at data for the 27 E.U. <a href="https://www.practicalecommerce.com/charts-ecommerce-in-emerging-markets" data-wpel-link="internal">member countries</a>: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.</p> <p>According to the data, the most popular categories for E.U. internet shoppers in 2023 were “Clothes, shoes, accessories” (70%), followed by “Multimedia: music, films, books, games” (48%).</p> <div id="everviz-PEg6sBfym" class="everviz-PEg6sBfym"><script src="https://app.everviz.com/inject/PEg6sBfym/?v=10" defer="defer"></script></div> </div> <div class="post-footer"> <div class="article-sharing"> <p class="sharing-label">Share this article:</p> <div class="article-sharing-link"> <input class="shortened-url" name="shortened-url" title="Shortened URL" value="https://pec-ly.com/?6tVh" type="text"></li> <a 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