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Hear about the strategy behind restoring a legacy brand to top-of-mind status. </p> <div class="people clearfix" style="display:inline-block;"> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/mNqZ6FlpSMqVES0VilPi_Stephanie Goyette.jpg" alt="Stephanie Goyette" alt="Stephanie Goyette" /></div> <div class="caption"> <p>Stephanie Goyette</p> <p>Head of Marketing and Strategy</p> <p>Taste Elevation</p> <p>Kraft Heinz</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>CMO interview: Seeding and growing audiences for your brand</h2> <p> <p>Marketing leaders share their insights on connecting with new and expanding demographics for their brands – whether the target is Gen Z or the growing multicultural market – along with the challenges they face with the instability of supply chain, inflation and labour issues. </p> <div class="people clearfix" style="max-width:40%; display:inline-block;"> <a href="" class="person" style="width:45%;"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/BSjss892ROitVLpWRx7d_Susan HS.jpeg" alt="Susan Irving" /></div> <div class="caption"> <p>Susan Irving</p> <p>CMO</p> <p>Kruger Products</p> </div> </a> <a href="" class="person" style="width:45%;"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/YNqdrVc5ROCWmnJv3rL8_Bob Park- Headshot.jpg" alt="Bob Park" /></div> <div class="caption"> <p>Bob Park</p> <p>CBO</p> <p>GE Appliances</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>From advocacy to action</h2> <p> <p>When a brand takes a stand, a lot is on the line. If the messaging doesn't feel authentic, the brand risks being called out. But passing on the opportunity to speak out on social issue can also take a toll. On the back of the success of Dove's #KeepTheGrey campaign, which continued the brand's multi-decade run of advocacy on issues that resonate deeply with consumers, this conversation explores the dos and don'ts of tackling social issues. PR, creative and strategic branding experts who have seen the good and the bad weigh in on how to enter the conversation and how to avoid backlash. </p> <div class="people clearfix" style="display:inline-block;"> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/FcYdI9LISxmZ98s04MgN_Jay Chaney Headshot.jpg" alt="Jay Chaney" /></div> <div class="caption"> <p>Jay Chaney</p> <p>Partner and Chief Strategy Officer Broken Heart Love Affair</p> </div> </a> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/48z9ZmfmQcabtbwNbDcN_Anthony Chelvanathan.jpg" alt="Anthony Chelvanathan" /></div> <div class="caption"> <p>Anthony Chelvanathan</p> <p>CCO, Edelman Canada</p> </div> </a> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/sBZXliJaQZGAKGEFrbaJ_Chris Dacyshyn.jpeg" alt="Chris Dacyshyn" /></div> <div class="caption"> <p>Chris Dacyshyn</p> <p>Executive Creative Director Bleublancrouge</p> </div> </a> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/6i9inbIbQpGcEWDLe1lS_Andrea Hunt HS.jpeg" alt="Andrea Hunt" /></div> <div class="caption"> <p>Andrea Hunt</p> <p>Former CMO Arterra Wines</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>Anticipating tomorrow: The roles that will redefine marketing</h2> <p> <p>What happens when you mashup the forecasts of futurists and marketers from around the world? You get a unique view on the roles and capabilities that are starting to reshape marketing. A future-focused view of how to evolve your skills and the skills of your teams. </p> <div class="people clearfix" style="display:inline-block;"> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/6rAl5KiKThGIaGY7Qaxo_Matt Devlin HS.jpg" alt="Matt Devlin " alt="Matt Devlin" /></div> <div class="caption"> <p>Matt Devlin</p> <p>Managing Director</p> <p>Marketing Science & Strategy</p> <p>PHD Media</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>Disrupting Disruption</h2> <p> <p>With massive shifts in consumer behaviour, the landscape for marketers is rich with opportunities. How can brands seize this moment, now that all demographics are digitally connected (thanks to the pandemic), 'service' is the new 'experience' and the metaverse remains fresh ground? Mitch Joel, founder of Six Pixels Group and co-founder of ThinkersOne, shares how brands can innovate and refresh their marketing models in a culture of constant change. </p> <div class="people clearfix" style="display:inline-block;"> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/HzG3s7slQ3wQQB8T8fRe_Mitch Joel HS.jpeg " alt="Mitch Joel" /></div> <div class="caption"> <p>Mitch Joel</p> <p>Founder</p> <p> Six Pixels Group</p> <p>Co-founder</p> <p> ThinkersOne</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>Sponsored Session: Marketing Through the Lens of Journalism</h2> <p> <p>During the lunch break, our partners at the Globe Media Group present Marketing Through the Lens of Journalism. Marketing is a fast-paced industry, moving at the speed of trends and technology. What challenges are companies dealing with at the highest levels? How do those issues impact the way marketers should approach their craft? What lessons can be learned from journalism, which on a daily basis needs to determine the ideal mix of news, knowledge and data to make decisions for its audience? Sean Stanleigh, head of Globe Content Studio, conducts a wide-ranging discussion with Rita Trichur, a senior business writer and columnist at The Globe and Mail.</p> <div class="people clearfix" style="max-width:40%; display:inline-block;"> <a href="" class="person" style="width:45%;"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/tC8PnAfxSseaWYeDaZz1_Stanleigh_headshot_2018.jpg" /></div> <div class="caption"> <p>Sean Stanleigh</p> <p>Head of Globe Content Studio </p> </div> </a> <a href="" class="person" style="width:45%;"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/bxBdcvdAQ1ermUT5FvWa_LUM12.JPG" /></div> <div class="caption"> <p>Rita Trichur</p> <p>Senior Business Writer and Columnist</p> <p> Report on Business</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>The struggle to get sustainability right</h2> <p> <p>Corona Canada is committed to reducing ocean plastics, but with consumers casting a watchful eye, its planet-positive efforts have to show real impact - and reflect continual progress. </p> <div class="people clearfix" style="display:inline-block;"> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/67oC1U2QcOjxYG9Ssel4_MIKE BASCOM.jpg " alt="Mike Bascom" /></div> <div class="caption"> <p>Mike Bascome</p> <p>Senior Director Marketing</p> <p>Above Core</p> <p> Labatt Breweries of Canada</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>CMO Interview: Marketing with Meaning</h2> <p> <p>From marketing spend and staff retention to sustainability and impact, IKEA's Johanna Andrén and McDonald's Alyssa Buetikofer discuss how they're grappling with issues new and old in a fluctuating economic environment. </p> <div class="people clearfix" style="max-width:40%; display:inline-block;"> <a href="" class="person" style="width:45%;"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/XBK8Sss9S4ub8rZhDPBt_JA headshot.jpeg" alt="Johanna Andrén" /></div> <div class="caption"> <p>Johanna Andrén</p> <p>Head of Marketing</p> <p>IKEA Canada</p> </div> </a> <a href="" class="person" style="width:45%;"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/SO8zwXxYQjWmALfB0zPa_Alyssa headshot.jpeg" alt="Alyssa Buetikofer" /></div> <div class="caption"> <p>Alyssa Buetikofer</p> <p>CMO & VP Marketing</p> <p>McDonald's Canada</p> </div> </a> </div> </p> </li> <li class="bulletin"> <h2>The upsides to a downturn? What the economic forecast means for marketers</h2> <p> <p>Experts explore how consumer behaviour is expected to shift, where the opportunities lie and what learnings from past recessions might apply to this unprecedented time. </p> <div class="people clearfix" style="display:inline-block;"> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/fenV7JE9TeSPiYnqEqFT_Johanna_Headshot.png" alt="Johanna Faigelman" /></div> <div class="caption"> <p>Johanna Faigelman</p> <p>Founding Partner & CEO, HumanBranding</p> </div> </a> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/z2jj5OGTi22FHOCtibpo_Vanessa Toperczer.jpg" alt="Vanessa Toperczer" /></div> <div class="caption"> <p>Vanessa Toperczer</p> <p>Senior Vice President, IMI International</p> </div> </a> <a href="" class="person"> <div class="imgFrame"><img src="https://s3.amazonaws.com/brunicoextranet/Matrix/Strategy/HjBq00sqSiOcetaRdGlp_Ken Wong.JPG" alt="Ken Wong" /></div> <div class="caption"> <p>Ken Wong</p> <p>Distinguished Professor of Marketing, S.J. 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