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1.515Z"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/customer-service/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/customer-service/inbound-voice/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Inbound Voice</span></div></a><a href="/products/customer-service/outbound-voice/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Voice</span></div></a><a href="/products/customer-service/social-media-channels/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/products/customer-service/livechat/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Live Chat Support</span></div></a><a href="/products/customer-service/community-forum/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Communities</span></div></a><a href="/products/customer-service/conversational-ai/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational AI Platform</span></div></a><a href="/products/customer-service/conversational-ivr/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational IVR</span></div></a><a href="/products/customer-service/knowledge-base/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Knowledge Base Software</span></div></a><a href="/products/customer-service/agent-console/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified Agent Desktop</span></div></a><a href="/products/customer-service/agent-assist/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Agent Assist</span></div></a><a href="/products/customer-service/omnichannel-routing/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Routing</span></div></a><a href="/products/customer-service/quality-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI-Powered Quality Management</span></div></a><a href="/products/customer-service/supervisor-console/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Supervisor Console</span></div></a><a href="/products/customer-service/conversational-analytics/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Analytics</span></div></a><a href="/products/customer-service/workforce-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Management</span></div></a><a href="/products/customer-service/analytics-and-reporting/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Reporting and Analytics</span></div></a><a href="/products/customer-service/omnichannel-survey/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Surveys</span></div></a><a href="/products/customer-service/guided-workflow/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Guided Workflows</span></div></a><a href="/products/customer-service/service-command-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Service Command Center</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="h-5 flex-none me-3"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788c0 10.435 8.435 18.869 18.83 18.869 10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901Zm0 7.263c2.609 0 4.713 2.127 4.713 4.722 0 2.595-2.122 4.721-4.712 4.721s-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722Zm0 23.23a12.747 12.747 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.361 8.361 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785h.018ZM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.401 5.401 0 0 0-5.396-5.407 5.401 5.401 0 0 0-5.396 5.407 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269ZM44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.401 5.401 0 0 0 44.607 0a5.401 5.401 0 0 0-5.396 5.406 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.281 1.281 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772Z"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653c0 10.85 8.843 19.653 19.74 19.653 10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0Zm0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4c-2.715 0-4.94-2.215-4.94-4.918 0-2.703 2.225-4.917 4.94-4.917Zm0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942h.02Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0Zm-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14 0-2.833 2.317-5.14 5.163-5.14 2.845 0 5.162 2.307 5.162 5.14 0 2.833-2.317 5.14-5.162 5.14ZM31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29ZM39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a data-link-type="external" href="https://developer.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel & Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a data-link-type="external" href="https://community.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" 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header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a data-link-type="external" href="https://investors.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full 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desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex 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viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CX-WISE</span></div></a><a href="/analyst-reports/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Analyst Reports</span></div></a><a href="/demo-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Demo Center</span></div></a><a href="/resources/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">eBooks & Reports</span></div></a><a href="/events/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Events & Webinars</span></div></a><a href="/blog/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Blog</span></div></a><a href="/cxm/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified-CXM Guide</span></div></a><a href="/forbes-influential-cmos-2024/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Forbes Influential CMO 2024</span></div></a></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Services</span></div></a><a href="/sprinklr-training/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Training</span></div></a><a href="/agency/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">For Agencies</span></div></a></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/help/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Help Center</span></div></a><a data-link-type="external" href="https://www.sprinklr.com/help/categories/release-notes/6328445025677d3d31fd6dcd/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Release Notes</span></div></a><a href="/contact-us/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Contact Us</span></div></a></div></div></div></div></div></div></div></div></li></ul></div><div class="flex justify-end flex-1 items-center gap-5 desktop-lg:gap-10"><a href="/pricing/customer-service/"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Pricing">Pricing</span></div></a><a data-link-type="external" href="https://lite.sprinklr.com/signup" 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xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4 6" class="inline-block h-2 fill-black"><path d="M3.892 2.753.324.038C.221-.04.09.006.03.143A.357.357 0 0 0 0 .285v5.43C0 5.872.097 6 .216 6a.178.178 0 0 0 .108-.038l3.568-2.715c.103-.079.139-.253.079-.39a.262.262 0 0 0-.08-.104Z"></path></svg><a class="group block" href="/stories/"><span class="text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase inline-flex items-center gap-2 -translate-y-[0.5px] group-hover:text-primaryOceanBlue"><span>Customer Stories</span></span></a><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4 6" class="inline-block h-2 fill-black"><path d="M3.892 2.753.324.038C.221-.04.09.006.03.143A.357.357 0 0 0 0 .285v5.43C0 5.872.097 6 .216 6a.178.178 0 0 0 .108-.038l3.568-2.715c.103-.079.139-.253.079-.39a.262.262 0 0 0-.08-.104Z"></path></svg><span class="text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase inline-flex items-center gap-2 -translate-y-[0.5px]"><span>Microsoft</span></span></div><div class="text-white"><img alt="Microsoft company logo" loading="lazy" width="160" height="34" decoding="async" data-nimg="1" class="mb-4 tablet-sm:mb-6 desktop-lg:mb-8 h-6 w-auto tablet-sm:h-7 desktop-lg:h-10 block" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/5LUCfhOaYPOQIk4lCWMgg0/775cd955f59315adb864e13a7c38c970/Microsoft_Logo_1.svg?w=256&q=50 1x, //images.ctfassets.net/ukazlt65o6hl/5LUCfhOaYPOQIk4lCWMgg0/775cd955f59315adb864e13a7c38c970/Microsoft_Logo_1.svg?w=384&q=50 2x" src="//images.ctfassets.net/ukazlt65o6hl/5LUCfhOaYPOQIk4lCWMgg0/775cd955f59315adb864e13a7c38c970/Microsoft_Logo_1.svg?w=384&q=50"/><h1 class="whitespace-pre-line text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-2 desktop-lg:text-desktop-large/heading-2">Microsoft’s social intelligence team turns data into insights with Sprinklr</h1></div></div><div class="row-span-2 self-center desktop-sm:justify-self-end"><div class="grid gap-x-4 gap-y-4 grid-cols-2 border-white border-t desktop-sm:grid-cols-1 desktop-sm:border-y-0 desktop-sm:border-l-2 desktop-sm:gap-y-6 desktop-sm:ps-6 desktop-lg:ps-8 pt-6 tablet-sm:pt-8 desktop-sm:pt-0"><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Customer</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-1"><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Microsoft</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Industry</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 21 21" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path d="M0 20.432h20.386v-1.287H19.1V8.265l-7.125-1.953v12.811h-.965V.433l-9.721 1.93v16.782H0v1.287ZM16.18 9.94h1.288v1.673H16.18V9.94Zm0 2.982h1.288v1.674H16.18v-1.674Zm0 2.983h1.288v1.674H16.18v-1.674ZM13.584 9.94h1.287v1.673h-1.287V9.94Zm0 2.982h1.287v1.674h-1.287v-1.674Zm0 2.983h1.287v1.674h-1.287v-1.674ZM8.09 3.994h1.288v1.674H8.09V3.994Zm0 2.983h1.288v1.674H8.09V6.977Zm0 2.962h1.288v1.673H8.09V9.94Zm0 2.982h1.288v1.674H8.09v-1.674ZM5.494 3.994H6.78v1.674H5.494V3.994Zm0 2.983H6.78v1.674H5.494V6.977Zm0 2.962H6.78v1.673H5.494V9.94Zm0 2.982H6.78v1.674H5.494v-1.674ZM2.897 3.994h1.288v1.674H2.897V3.994Zm0 2.983h1.288v1.674H2.897V6.977Zm0 2.962h1.288v1.673H2.897V9.94Zm0 2.982h1.288v1.674H2.897v-1.674Zm2.017 2.983h2.468v3.24H4.914v-3.24Z"></path></svg><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Technology</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Company Size</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 21" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path d="M5.966 9.079c.755 0 1.468-.295 2.005-.831a2.845 2.845 0 0 0 0-4.011c-1.066-1.066-2.94-1.066-4.01 0a2.82 2.82 0 0 0-.832 2.006c0 .757.296 1.47.834 2.007a2.82 2.82 0 0 0 2.003.829ZM14.223 6.247c.704 0 1.366-.274 1.864-.772a2.64 2.64 0 0 0 0-3.727c-1.01-1.01-2.717-1.01-3.727 0a2.609 2.609 0 0 0-.77 1.864c0 .706.273 1.368.772 1.865a2.62 2.62 0 0 0 1.861.77ZM6.015 10.257h-.102A5.92 5.92 0 0 0 0 16.17v3.932c0 .49.397.888.888.888h10.155c.49 0 .888-.397.888-.888V16.17a5.921 5.921 0 0 0-5.916-5.913ZM14.201 7.39c-1.45 0-2.813.564-3.836 1.589a.867.867 0 0 0-.002 1.23c.164.164 1.824 1.817 2.278 2.692.74 1.428.681 3.297.658 4.121-.006.203.15.36.353.354 1.154-.03 4.833-.124 5.2-.124.48 0 .868-.388.868-.868v-3.476A5.519 5.519 0 0 0 14.2 7.39Z" clip-rule="evenodd"></path></svg><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">180k+</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Location</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 21" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path fill-rule="evenodd" d="M12.287 14.6a37.68 37.68 0 0 1-.825 1.242c2.504.367 3.786 1.154 3.786 1.544 0 .52-2.271 1.741-6.676 1.741-4.406 0-6.678-1.22-6.678-1.74 0-.392 1.282-1.178 3.787-1.545a37.01 37.01 0 0 1-.825-1.242c-2.471.457-4.358 1.395-4.358 2.787 0 2.04 4.062 3.108 8.074 3.108 4.011 0 8.073-1.068 8.073-3.108 0-1.392-1.887-2.33-4.358-2.787" clip-rule="evenodd"></path><path fill-rule="evenodd" d="M9.825 16.589a1.563 1.563 0 0 1-1.253.622c-.495 0-.96-.23-1.255-.622-1.873-2.504-5.185-7.287-5.185-9.785 0-3.484 2.882-6.309 6.44-6.309 3.556 0 6.44 2.825 6.44 6.309 0 2.499-3.314 7.28-5.187 9.785ZM8.572 4.056c-1.48 0-2.679 1.174-2.679 2.623 0 1.45 1.199 2.624 2.679 2.624 1.479 0 2.678-1.175 2.678-2.624s-1.2-2.623-2.678-2.623Z" clip-rule="evenodd"></path></svg><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Redmond, WA</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Featured Product</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="flex flex-col gap-1"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653c0 10.85 8.843 19.653 19.74 19.653 10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0Zm0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4c-2.715 0-4.94-2.215-4.94-4.918 0-2.703 2.225-4.917 4.94-4.917Zm0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942h.02Z"></path></svg><a class="hover:text-primaryOceanBlue hover:underline min-w-[150px] desktop-sm:whitespace-nowrap" href="/products/consumer-intelligence/"><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Sprinklr Insights</div></a></div></div></div></div></div></div><div class="self-start w-full desktop-sm:w-[548px] desktop-lg:w-[724px] border-t tablet-sm:border-t-2 border-white py-6 desktop-lg:py-8"><div class="flex flex-row max-tablet-sm:flex-wrap gap-4 tablet-sm:gap-5 desktop-lg:gap-10"><div class="text-white uppercase w-[148px] tablet-sm:w-[216px] desktop-sm:w-[168px] desktop-lg:w-[212px]"><div class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/heading-2 desktop-lg:text-desktop-large/heading-2 mb-1.5 tablet-sm:mb-2.5 desktop-lg:mb-1.5">8.6</div><div class="text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2">billion listening mentions analyzed in 2021</div></div><div class="text-white uppercase w-[148px] tablet-sm:w-[216px] desktop-sm:w-[168px] desktop-lg:w-[212px]"><div class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/heading-2 desktop-lg:text-desktop-large/heading-2 mb-1.5 tablet-sm:mb-2.5 desktop-lg:mb-1.5">100%</div><div class="text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2">increase in projects completed since launch</div></div></div></div></div></div></section><section data-widget-name="widgetCustomerStoryContent" id="441EDqQT97b7u00JRJnM32"><div class="relative pt-10 pb-20 desktop-lg:pb-40"><div class="w-full absolute top-0 [--curve-height:var(--mobile-curve-height)] tablet-sm:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)] pointer-events-none" style="--width:0;--mobile-curve-height:15;--tablet-curve-height:91;--desktop-small-curve-height:156;--desktop-large-curve-height:204;height:calc(100% + var(--curve-height) * 1px);transform:translateY(calc(var(--curve-height) * -1px));--4-h-sq:calc(4px * var(--curve-height) * var(--curve-height));--l-sq:calc(1px * var(--width) * var(--width));--radius:calc((var(--4-h-sq) + var(--l-sq)) / (8 * var(--curve-height)))"><svg width="100%" height="100%"><defs><radialGradient id="blur"><stop offset="0%" stop-color="white"></stop><stop offset="100%" stop-color="black"></stop></radialGradient><mask id="blur-1-:Rdammmlda:"><circle cx="0" cy="0" style="r:clamp(300px, 30vw, 500px)" fill="url(#blur)"></circle></mask><mask id="blur-3-:Rdammmlda:"><circle cx="0" cy="0" style="r:clamp(350px, 60vw, 1200px)" fill="url(#blur)"></circle></mask><mask id="blur-4-:Rdammmlda:"><circle cx="0" cy="0" style="r:clamp(150px, 60%, 800px)" fill="url(#blur)"></circle></mask><mask id="blur-5-:Rdammmlda:"><circle cx="0" cy="0" style="r:clamp(200px, 30%, 600px)" fill="url(#blur)"></circle></mask><mask id="blur-6-:Rdammmlda:"><circle cx="0" cy="0" style="r:clamp(200px, 50%, 800px)" 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mask="url(#blur-5-:Rdammmlda:)"></circle><circle cx="0" cy="0" style="r:clamp(200px, 50%, 800px)" class="fill-primarySunOrange/60" mask="url(#blur-6-:Rdammmlda:)"></circle><circle cx="0" cy="0" style="r:clamp(150px, 40vw, 900px)" class="fill-primaryEarthGreen/60" mask="url(#blur-7-:Rdammmlda:)"></circle><circle cx="0" cy="0" style="r:clamp(150px, 20vw, 400px)" class="fill-primaryEarthGreen/40" mask="url(#blur-8-:Rdammmlda:)"></circle></g></svg></div><div class="w-full h-full relative"><div class="bg-white shadow-lg flex flex-col rounded-[8px] mx-5 pt-[52px] gap-8 pb-20 tablet-sm:mb-10 desktop-lg:mb-5 tablet:mx-10 tablet-sm:pt-[112px] tablet-sm:rounded-[16px] desktop-sm:pt-[100px] desktop-sm:gap-12 desktop-sm:mx-20 desktop-lg:mx-[180px]"><div class="flex flex-col px-5 tablet:px-10 desktop-sm:px-12 desktop-lg:px-16"><div class="grid grid-flow-row"><div class="flex flex-col gap-1.5 w-fit mb-6 tablet-sm:gap-2 tablet-sm:mb-8 desktop-lg:mb-10"><h2 class="whitespace-pre-line text-mobile-sm/overline-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 uppercase">The Challenge</h2><div class="h-1 w-[132px] bg-tropicalBlend rounded-full tablet-sm:h-[7px] tablet-sm:w-[168px]"></div></div><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-a:text-mobile-sm/heading-5 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2-bold prose-strong:text-mobile-sm/body-2-bold mb-4 tablet-sm:prose-p:text-tablet-sm/body-2-bold tablet-sm:prose-a:text-tablet-sm/body-2-bold tablet-sm:prose-headings:text-tablet-sm/body-2-bold tablet-sm:prose-strong:text-tablet-sm/body-2-bold tablet-sm:mb-6 desktop-lg:prose-p:text-desktop-large/body-1-bold desktop-lg:prose-a:text-desktop-large/body-1-bold desktop-lg:prose-headings:text-desktop-large/body-1-bold desktop-lg:prose-strong:text-desktop-large/body-1-bold desktop-lg:mb-10"><p>Microsoft is a multinational technology company whose mission is to “empower every person and every organization on the planet to achieve more.” It enables digital transformation for the era of an intelligent cloud and an intelligent edge. In an age of rapid transformation and communication, Microsoft employs a host of methods, tools, and teams to understand and adapt to the needs of its customers.</p></div></div><div class="flow-root"><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet-sm:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-ul:list-disc prose-ul:pl-[revert] text-mobile-sm/body-2 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2 prose-a:text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 tablet-sm:prose-headings:text-tablet-sm/body-2 tablet-sm:prose-p:text-tablet-sm/body-2 tablet-sm:prose-a:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-1 desktop-lg:prose-headings:text-desktop-large/body-1 desktop-lg:prose-p:text-desktop-large/body-1 desktop-lg:prose-a:text-desktop-large/body-1"><p>The Social Intelligence Practice (SIP) team sits within Microsoft’s market research organization and is charged with informing marketing and development decisions across the organization’s products and initiatives. The SIP team partners with marketing, development, and research teams across the organization to build methodologies and innovative research offerings that answer questions and meet the needs of the business, while providing additional context to the primary market research landscape.</p><p>Led by the Group Manager, Justin Schoen, and supported by Market Research Manager, Allie Webster, the SIP team’s unique approach elevates research from social listening to social intelligence. They’ve developed research methodologies that look beyond brand mentions, volume, and sentiment — expanding into industry landscape and broad conceptual context of topics, taking into account social behavior and language. This multidimensional view sets the stage for deep learning and insights that are critical in the decision-making process of teams across the organization.</p><p> In the past, the SIP team used an in-house solution to process social data, but ran into many challenges: data was not easily shared with other teams due to access and UI limitation, repairs and maintenance were slow and required extensive development time and funding, and growth of platform data was restrictive. The SIP team made the decision to re-focus on delivering social intelligence insights and search for a scalable social listening solution that: </p><ul><li class="m-0 p-0">Provides a single, unified source of truth for social listening data</li><li class="m-0 p-0">Enables Microsoft to create audience segments for customized marketing campaigns</li><li class="m-0 p-0">Listens and provides data and insights for Microsoft’s products and brands as well as competitive products and brands</li><li class="m-0 p-0">Captures concepts critical to Microsoft's core business questions and enables easy dissemination of that information to other Microsoft teams</li></ul></div></div></div><div class="flex flex-col px-5 tablet:px-10 desktop-sm:px-12 desktop-lg:px-16"><div class="grid grid-flow-row"><div class="flex flex-col gap-1.5 w-fit mb-6 tablet-sm:gap-2 tablet-sm:mb-8 desktop-lg:mb-10"><h2 class="whitespace-pre-line text-mobile-sm/overline-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 uppercase">The Solution</h2><div class="h-1 w-[132px] bg-tropicalBlend rounded-full tablet-sm:h-[7px] tablet-sm:w-[168px]"></div></div><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-a:text-mobile-sm/heading-5 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2-bold prose-strong:text-mobile-sm/body-2-bold mb-4 tablet-sm:prose-p:text-tablet-sm/body-2-bold tablet-sm:prose-a:text-tablet-sm/body-2-bold tablet-sm:prose-headings:text-tablet-sm/body-2-bold tablet-sm:prose-strong:text-tablet-sm/body-2-bold tablet-sm:mb-6 desktop-lg:prose-p:text-desktop-large/body-1-bold desktop-lg:prose-a:text-desktop-large/body-1-bold desktop-lg:prose-headings:text-desktop-large/body-1-bold desktop-lg:prose-strong:text-desktop-large/body-1-bold desktop-lg:mb-10"><p>Microsoft’s SIP team implemented <a data-link-type="external" href="https://www.sprinklr.com/products/consumer-intelligence/social-listening/" class="font-semibold text-primaryOceanBlue hover:underline"><u>Social Listening</u></a>, part of the <a data-link-type="external" href="https://www.sprinklr.com/products/consumer-intelligence/" class="font-semibold text-primaryOceanBlue hover:underline"><u>Sprinklr Insights</u></a> product suite. Backed by powerful AI and a comprehensive dataset, Social Listening has enabled the SIP team to drive forward workstreams aligned to Microsoft’s core business priorities, which range from understanding customer product perceptions to defining emerging industries and concepts. All of these are layered with the continual drive to better understand its customers and audiences.</p></div></div><div class="flow-root"><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet-sm:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-ul:list-disc prose-ul:pl-[revert] text-mobile-sm/body-2 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2 prose-a:text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 tablet-sm:prose-headings:text-tablet-sm/body-2 tablet-sm:prose-p:text-tablet-sm/body-2 tablet-sm:prose-a:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-1 desktop-lg:prose-headings:text-desktop-large/body-1 desktop-lg:prose-p:text-desktop-large/body-1 desktop-lg:prose-a:text-desktop-large/body-1"><p>One of those workstreams revolves around Microsoft’s hybrid work initiative, which focuses on enabling Microsoft customers and their employees to thrive in a flexible work environment.</p><p>“We know that hybrid work is something that people want,” Webster explains. “And we want to create products and environments and cultures and solutions that enable the users of our products to do that better.” Insights gleaned from the social conversation help to power the Microsoft marketing team dedicated to creating content about the new hybrid work landscape. When the initiative began, however, there wasn’t a lot of information available about the space: hybrid work was largely a concept people were considering, as COVID precautions continued and workers and companies alike navigated remote work challenges, Webster says, and there was no clear understanding of what it looked like or what people thought about it. Initially, her team drew on a broad set of mentions across social, then used pivoting features within Sprinklr’s social listening dashboard to hone in on more specific insights to help define what hybrid work was in the minds of social users. </p><p>“We listened for things that are sort of like hybrid work or that impact hybrid work or revolve in the same universe as hybrid work without knowing exactly what existed within that space,” Webster explains. Over time, as understanding of the hybrid work space grew, Webster was able to listen for more targeted topics and themes across social channels and uncover game-changing insights. For example, she discovered that the term “hybrid work” had not only become synonymous with “flexible work,” but had actually become the dominant term for the ideal state of hybrid work that users wanted to see implemented.</p><p>“And so that informed content creation for our thought leadership team,” says Webster. “It helped us to truly meet our users where they were and align Microsoft as a thought leader in the flexibility space — as opposed to limiting the hybrid workspace as we imagined it.”</p><p>Emerging Products is another key area supported by the SIP team. They leverage Sprinklr Social Listening to listen to the real-time voice of customers on social channels, as they discuss new products and product features, then provide actionable insights about those conversations back to stakeholders. </p><p>“We are always looking for insights that we can we feed back into our product marketing teams or even product engineering teams to build or create or modify in order to meet customer need, based on the context of the social conversation,” says Webster.</p><p>For any given Microsoft product, the SIP team listens to the social conversation to understand which features users are talking about or what problems they are solving. “We might ask, ‘What are the perceptions of this product in comparison to competitive products?’ Or we may look at something like social satisfaction — joy versus dislike — and how our social users are discussing it,” explains Webster. Sometimes, she says, social users may highlight a problem with a product that Microsoft needs to solve or a gap within the conversation that the product doesn't solve. </p><p>“We are primarily listening for themes,” says Webster. “What are people talking about in a product release, and what hits? Of those 20 new features we just put out, what are people most excited about, and what are the solutions that they're mentioning? What are those features that are gaining traction within the social conversation?” The SIP team easily pulls reports from the Sprinklr dashboard in order to share actionable insights with marketing and product decision-makers, who can quickly make data-driven adjustments to their strategies.</p><p>Social Listening also enables the SIP team to draw on a multitude of data sources, including product reviews, which can help to complete the picture for products that already have some time on the market, like Microsoft Teams. As Webster explains, she is able to leverage the platform to isolate likes and dislikes, both in the social conversation and in reviews, then create a scoring mechanism for social satisfaction. “We can say, ‘Here's your score for Microsoft Teams in comparison to the competitive set,” says Webster. “This has been really informative for product marketing teams who are looking to understand how they're doing against a competitive set. We are able to uncover those new features that are landing well in the competitive conversation, so that they can prioritize their product road map.”</p></div></div></div><div class="flex flex-col px-5 tablet:px-10 desktop-sm:px-12 desktop-lg:px-16"><div class="grid grid-flow-row"><div class="flex flex-col gap-1.5 w-fit mb-6 tablet-sm:gap-2 tablet-sm:mb-8 desktop-lg:mb-10"><h2 class="whitespace-pre-line text-mobile-sm/overline-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 uppercase">The Outcome</h2><div class="h-1 w-[132px] bg-tropicalBlend rounded-full tablet-sm:h-[7px] tablet-sm:w-[168px]"></div></div><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-a:text-mobile-sm/heading-5 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2-bold prose-strong:text-mobile-sm/body-2-bold mb-4 tablet-sm:prose-p:text-tablet-sm/body-2-bold tablet-sm:prose-a:text-tablet-sm/body-2-bold tablet-sm:prose-headings:text-tablet-sm/body-2-bold tablet-sm:prose-strong:text-tablet-sm/body-2-bold tablet-sm:mb-6 desktop-lg:prose-p:text-desktop-large/body-1-bold desktop-lg:prose-a:text-desktop-large/body-1-bold desktop-lg:prose-headings:text-desktop-large/body-1-bold desktop-lg:prose-strong:text-desktop-large/body-1-bold desktop-lg:mb-10"><p>Microsoft’s SIP team provides actionable customer experience data to internal stakeholders, who use the information to help drive decisions around product and feature road maps, thought leadership, public relations, and more.</p></div></div><div class="flow-root"><div class="relative mb-10 max-w-none self-start -translate-x-[80px] w-[calc(100%+80px)] tablet:-translate-x-[128px] tablet:float-left tablet:clear-left tablet:w-[calc(50%+128px)] tablet:[shape-outside:inset(0_102px_0_0)] desktop-sm:-translate-x-[112px] desktop-sm:w-[calc(50%+112px)] desktop-sm:[shape-outside:inset(0_72px_0_0)] desktop-lg:-translate-x-[200px] desktop-lg:w-[calc(50%+200px)] desktop-lg:[shape-outside:inset(0_160px_0_0)]"><div class="grid rounded-[18px] border border-neutral-400 py-[60px] px-10 gap-5 tablet:border-zinc-300 tablet:px-20 tablet:py-[20px] tablet:gap-10 desktop-sm:p-20 desktop-lg:gap-14 bg-white ps-20 tablet:ps-[60px] desktop-sm:ps-[102px] desktop-sm:pe-[56px] desktop-lg:ps-36 desktop-lg:pe-32"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 99 80" class="w-[60px] h-12 desktop-sm:w-[100px] desktop-sm:h-[80px]"><path fill="url(#quote_svg__a)" d="m27.9.85 14.4 11.4c-9.6 5.7-19.8 18-21.6 28.2.6-.3 3-.6 5.1-.6 9.9 0 17.7 7.8 17.7 18.9 0 11.1-9 20.4-20.4 20.4-12.3 0-23.1-9.9-23.1-27.3 0-20.7 11.4-39.3 27.9-51Zm55.5 0 14.4 11.4c-9.6 5.7-19.8 18-21.6 28.2.6-.3 3-.6 5.1-.6 9.9 0 17.7 7.8 17.7 18.9 0 11.1-9 20.4-20.4 20.4-12.3 0-23.1-9.9-23.1-27.3 0-20.7 11.4-39.3 27.9-51Z"></path><defs><linearGradient id="quote_svg__a" x1="-181.5" x2="27.75" y1="146.812" y2="-118.356" gradientUnits="userSpaceOnUse"><stop stop-color="#FCB549"></stop><stop offset="0.427" stop-color="#8ECD7B"></stop><stop offset="1" stop-color="#34C8ED"></stop></linearGradient></defs></svg><div class="h-fit"><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 text-mobile/heading-4 tablet:text-tablet/heading-5 desktop-lg:text-desktop/body-m-bold"><p>Sprinklr listens to us. They take our suggestions seriously, and they make improvements that make the platform better. That's not something that every platform does, which really speaks to the way that we've partnered together to make it more usable for social listening analysts and day-to-day users.”</p></div></div><div class="grid grid-cols-[40px_1fr] tablet:grid-cols-[60px_1fr] gap-5 items-center justify-center"><div class="relative aspect-square tablet:w-[60px]"><img alt="Allie BW Photo" loading="lazy" decoding="async" data-nimg="fill" class="rounded-full" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="//images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=640&q=50&fm=webp 640w, //images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=750&q=50&fm=webp 750w, //images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=828&q=50&fm=webp 828w, //images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=1080&q=50&fm=webp 1080w, //images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=1200&q=50&fm=webp 1200w, //images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=1920&q=50&fm=webp 1920w, //images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=2048&q=50&fm=webp 2048w, //images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=3840&q=50&fm=webp 3840w" src="//images.ctfassets.net/ukazlt65o6hl/3fekQFF3Q1zkFzqR0TbZVb/fbaa600baafc48d29c7504b0da597a4e/Allie_BW_Photo.png?w=3840&q=50&fm=webp"/></div><div class="text-mobile/body-s tablet:text-mobile/body-m desktop-sm:text-desktop/body-m"><span class="text-mobile/body-s font-bold tablet:text-desktop/body-m-bold">Allie Webster</span><span>, <br/>Market Research Manager</span><span>, Microsoft</span></div></div></div></div><div class="space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet-sm:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-ul:list-disc prose-ul:pl-[revert] text-mobile-sm/body-2 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2 prose-a:text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 tablet-sm:prose-headings:text-tablet-sm/body-2 tablet-sm:prose-p:text-tablet-sm/body-2 tablet-sm:prose-a:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-1 desktop-lg:prose-headings:text-desktop-large/body-1 desktop-lg:prose-p:text-desktop-large/body-1 desktop-lg:prose-a:text-desktop-large/body-1 prose-li:list-inside prose-li:-indent-[1.4em] prose-li:translate-x-[1.4em] rtl:prose-li:-translate-x-[1.4em] prose-li:pe-[1.4em]"><p>Sprinklr Social Listening has replaced an in-house tool as the primary solution for this critical social research and insights team. In the first year of use by the SIP team, Sprinklr has pulled in 8.6 billion listening mentions and enabled a 100% increase in the number of projects the SIP team executes for Microsoft stakeholders.</p><p>Webster says the SIP team has been able to show sustained, long-term value to Microsoft,. “We provide clear insights that sift through the noise of mentions, retweets, and sentiment alone.”</p><p> Sprinklr has partnered closely with the SIP team to help it meet and exceed its goals — which, in turn, pushes Sprinklr to evolve the product. </p><p>“Sprinklr listens to us,” Webster says. “They take our suggestions seriously, and they make improvements that make the platform better. That's not something that every platform does, which really speaks to the way that we've partnered together to make it more usable for social listening analysts and day-to-day users.”</p></div></div></div></div></div></div></section></main><div class="relative z-10 after:absolute after:h-[2px] after:bg-black after:-top-[1px] after:w-full"><div class="w-full absolute top-0 [--curve-height:var(--mobile-curve-height)] tablet-sm:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)] pointer-events-none" style="--width:0;--mobile-curve-height:15;--tablet-curve-height:91;--desktop-small-curve-height:156;--desktop-large-curve-height:204;height:calc(100% + var(--curve-height) * 1px);transform:translateY(calc(var(--curve-height) * -1px));--4-h-sq:calc(4px * var(--curve-height) * var(--curve-height));--l-sq:calc(1px * var(--width) * var(--width));--radius:calc((var(--4-h-sq) + 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0-1.745-1.107c-.626-.236-1.341-.4-2.394-.445C13.152.74 12.816.728 10.14.728Z"></path><path d="M10.14 5.392c-2.793 0-5.062 2.202-5.062 4.922 0 2.72 2.265 4.922 5.062 4.922 2.796 0 5.061-2.203 5.061-4.922 0-2.72-2.265-4.922-5.061-4.922Zm0 8.113c-1.815 0-3.286-1.43-3.286-3.195s1.47-3.195 3.286-3.195c1.815 0 3.285 1.43 3.285 3.195s-1.47 3.195-3.285 3.195ZM15.402 6.342c.652 0 1.181-.514 1.181-1.149 0-.634-.529-1.149-1.181-1.149s-1.181.515-1.181 1.15c0 .634.529 1.148 1.181 1.148Z"></path></svg></div></a></div></div></section><section class="flex-[9] desktop-sm:pb-10 desktop-lg:pb-14 desktop-sm:ps-10 desktop-lg:ps-14"><div class="block desktop-sm:hidden"><div data-orientation="vertical"><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="radix-:R4mdqmmmlda:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:Rmdqmmmlda:" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/body-1-bold">Products</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="radix-:R4mdqmmmlda:" hidden="" role="region" aria-labelledby="radix-:Rmdqmmmlda:" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="radix-:R56dqmmmlda:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R16dqmmmlda:" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/body-1-bold">Solutions</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="radix-:R56dqmmmlda:" hidden="" role="region" aria-labelledby="radix-:R16dqmmmlda:" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="radix-:R5mdqmmmlda:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R1mdqmmmlda:" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/body-1-bold">Company</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="radix-:R5mdqmmmlda:" hidden="" role="region" aria-labelledby="radix-:R1mdqmmmlda:" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div><div data-state="closed" data-orientation="vertical" class="border-b border-b-cometBlack"><div class="flex"><button type="button" aria-controls="radix-:R66dqmmmlda:" aria-expanded="false" data-state="closed" data-orientation="vertical" id="radix-:R26dqmmmlda:" class="flex flex-1 items-center justify-between py-4 font-medium transition-all [&[data-state=open]>svg]:rotate-180 hover:no-underline" data-radix-collection-item=""><p class="text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/body-1-bold">Resources</p><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="h-4 w-4 shrink-0 transition-transform duration-200"><path d="m6 9 6 6 6-6"></path></svg></button></div><div data-state="closed" id="radix-:R66dqmmmlda:" hidden="" role="region" aria-labelledby="radix-:R26dqmmmlda:" data-orientation="vertical" class="overflow-hidden text-sm transition-all data-[state=closed]:animate-accordion-up data-[state=open]:animate-accordion-down pt-4 pb-6 tablet-sm:pt-0" style="--radix-accordion-content-height:var(--radix-collapsible-content-height);--radix-accordion-content-width:var(--radix-collapsible-content-width)"></div></div></div></div><div class="hidden desktop-sm:flex desktop-sm:justify-between gap-x-10"><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Products</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/customer-service/">Sprinklr Service</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/consumer-intelligence/">Sprinklr Insights</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/marketing-and-advertising/">Sprinklr Marketing</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/social-media-management/">Sprinklr Social</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/products/platform/">Unified CXM Platform</a></li></ul></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Solutions</p><div class="grid gap-5 text-silverGray desktop-sm:grid-cols-1 desktop-sm:gap-y-2 desktop-sm:border-0 grid-cols-1 tablet-sm:pt-6 desktop-sm:pt-6 border-t border-cometBlack"><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 auto-cols-fr max-desktop-sm:grid-flow-col"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Industries</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/industries/cpg/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CPG</span></a></li><li class="block hover:underline"><a href="/industries/financial-services/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Financial Services</span></a></li><li class="block hover:underline"><a href="/industries/government/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Government</span></a></li><li class="block hover:underline"><a href="/industries/retail/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Retail</span></a></li><li class="block hover:underline"><a href="/industries/technology/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Technology</span></a></li><li class="block hover:underline"><a href="/industries/telecom/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Telecommunication</span></a></li><li class="block hover:underline"><a href="/industries/travel-hospitality/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Travel & Hospitality</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Teams</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/teams/marketing/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Marketing</span></a></li><li class="block hover:underline"><a href="/teams/customer-service/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li></ul></div></div></div></div><div class="w-[140px] desktop-lg:w-[200px] flex-none"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Company</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/our-story/">Our Story</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/newsroom/">Newsroom</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/partners/">Partners</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/careers/">Careers</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/culture-talent/">Culture & Talent</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a data-link-type="external" href="https://investors.sprinklr.com/">Investor Relations</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/trust/">Security & Privacy</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/stories/">Customer Stories</a></li></ul><div class="grid grid-flow-row gap-10 desktop-sm:gap-y-10 desktop-sm:mt-8"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white uppercase mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-3">Support</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a data-link-type="external" href="https://developer.sprinklr.com/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Developer Portal</span></a></li><li class="block hover:underline"><a href="/products/platform/integrations/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Integrations</span></a></li><li class="block hover:underline"><a href="/help/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Help Center</span></a></li><li class="block hover:underline"><a href="/contact-us/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Contact Us</span></a></li></ul></div></div></div></div><div class="flex flex-col w-[140px] desktop-lg:w-[200px]"><p class="text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5">Resources</p><div class="grid gap-5 text-silverGray grid-cols-2 desktop-sm:grid-cols-1 tablet-sm:pt-4 desktop-sm:pt-4 desktop-sm:gap-y-2 border-t border-cometBlack desktop-sm:border-0"><ul class="flex flex-col gap-y-4 tablet-sm:gap-y-6 desktop-sm:gap-2.5"><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/analyst-reports/">Analyst Reports</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/demo-center/">Sprinklr Demo Center</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a data-link-type="external" href="https://www.sprinklr.com/cx-wise/#home">Podcasts</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/blog/">Blog</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/cxm/">Guides</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/resources/">eBooks</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/events/">Events & Webinars</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/lp/socialverse2023/">Masterclass</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/services/">Services</a></li><li class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 hover:underline"><a href="/sprinklr-training/">Training</a></li></ul></div></div><div class="flex flex-col gap-8 w-[140px] desktop-lg:w-[200px]"><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 tablet-sm:text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5 normal-case">Social Media Topics</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/cxm/social-listening/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Listening Guide</span></a></li><li class="block hover:underline"><a href="/cxm/social-media-monitoring/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Monitoring</span></a></li><li class="block hover:underline"><a href="/cxm/social-media-management/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Management</span></a></li><li class="block hover:underline"><a href="/social-media-glossary/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Social Media Glossary</span></a></li></ul></div><div><p class="max-tablet-sm:text-mobile-sm/overline-3 text-white mb-4 tablet-sm:mb-6 desktop-sm:mb-2 desktop-lg:mb-3.5 tablet-sm:text-tablet-sm/heading-6 desktop-lg:text-desktop-large/heading-5 normal-case">Customer Service Topics</p><ul class="flex flex-col gap-4 tablet-sm:gap-5 desktop-sm:gap-2 text-silverGray"><li class="block hover:underline"><a href="/cxm/ccaas/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">CCaaS Guide</span></a></li><li class="block hover:underline"><a href="/cxm/what-is-customer-service/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service</span></a></li><li class="block hover:underline"><a href="/cxm/contact-center-ai/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Contact Center AI (CCAI)</span></a></li><li class="block hover:underline"><a href="/customer-service-glossary/"><span class="block text-mobile-sm/body-3 tablet-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3">Customer Service Glossary</span></a></li></ul></div></div></div></section></div><section class="flex flex-col 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In an age of rapid transformation and communication, Microsoft employs a host of methods, tools, and teams to understand and adapt to the needs of its customers.\"]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flow-root\",\"children\":[null,null,[\"$\",\"div\",null,{\"className\":\"space-y-4 prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet-sm:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-ul:list-disc prose-ul:pl-[revert] text-mobile-sm/body-2 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2 prose-a:text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 tablet-sm:prose-headings:text-tablet-sm/body-2 tablet-sm:prose-p:text-tablet-sm/body-2 tablet-sm:prose-a:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-1 desktop-lg:prose-headings:text-desktop-large/body-1 desktop-lg:prose-p:text-desktop-large/body-1 desktop-lg:prose-a:text-desktop-large/body-1\",\"children\":[[\"$\",\"p\",\"0\",{\"children\":[[false,\"The Social Intelligence Practice (SIP) team sits within Microsoft’s market research organization and is charged with informing marketing and development decisions across the organization’s products and initiatives. 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This multidimensional view sets the stage for deep learning and insights that are critical in the decision-making process of teams across the organization.\"]]}],[\"$\",\"p\",\"2\",{\"children\":[[false,\" In the past, the SIP team used an in-house solution to process social data, but ran into many challenges: data was not easily shared with other teams due to access and UI limitation, repairs and maintenance were slow and required extensive development time and funding, and growth of platform data was restrictive. 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Backed by powerful AI and a comprehensive dataset, Social Listening has enabled the SIP team to drive forward workstreams aligned to Microsoft’s core business priorities, which range from understanding customer product perceptions to defining emerging industries and concepts. 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When the initiative began, however, there wasn’t a lot of information available about the space: hybrid work was largely a concept people were considering, as COVID precautions continued and workers and companies alike navigated remote work challenges, Webster says, and there was no clear understanding of what it looked like or what people thought about it. Initially, her team drew on a broad set of mentions across social, then used pivoting features within Sprinklr’s social listening dashboard to hone in on more specific insights to help define what hybrid work was in the minds of social users. \"]]}],[\"$\",\"p\",\"2\",{\"children\":[[false,\"“We listened for things that are sort of like hybrid work or that impact hybrid work or revolve in the same universe as hybrid work without knowing exactly what existed within that space,” Webster explains. 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They leverage Sprinklr Social Listening to listen to the real-time voice of customers on social channels, as they discuss new products and product features, then provide actionable insights about those conversations back to stakeholders. \"]]}],[\"$\",\"p\",\"5\",{\"children\":[[false,\"“We are always looking for insights that we can we feed back into our product marketing teams or even product engineering teams to build or create or modify in order to meet customer need, based on the context of the social conversation,” says Webster.\"]]}],[\"$\",\"p\",\"6\",{\"children\":[[false,\"For any given Microsoft product, the SIP team listens to the social conversation to understand which features users are talking about or what problems they are solving. “We might ask, ‘What are the perceptions of this product in comparison to competitive products?’ Or we may look at something like social satisfaction — joy versus dislike — and how our social users are discussing it,” explains Webster. 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