WordPress Login absichern

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href="https://web.archive.org/web/20210813032102/https://borlabs.io/secure-wordpress-login/" rel="alternate" data-level="1" role="menuitem"><span class="menu-item-text"><span class="menu-text"><span class="lang"><i class="fas fa-language"></i> <span class="langTitle">English</span></span></span></span></a></li> </ul> <div class="mobile-mini-widgets-in-menu"></div> </div> <style id="the7-page-content-style"> #main { padding-top: 40px; padding-bottom: 40px; } @media screen and (max-width: 778px) { #main { padding-top: 40px; padding-bottom: 40px; } } </style> <div class="page-title content-left gradient-bg breadcrumbs-mobile-off page-title-responsive-enabled"> <div class="wf-wrap"> <div class="page-title-head hgroup"><h1 class="entry-title">WordPress Login absichern</h1></div><div class="page-title-breadcrumbs"><div class="assistive-text">Sie befinden sich hier:</div><ol class="breadcrumbs text-small" itemscope itemtype="https://schema.org/BreadcrumbList"><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" href="https://web.archive.org/web/20210813032102/https://de.borlabs.io/" title=""><span itemprop="name">Start</span></a><meta itemprop="position" content="1"/></li><li itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemprop="item" href="https://web.archive.org/web/20210813032102/https://de.borlabs.io/blog/tipps/" title=""><span itemprop="name">Tipps</span></a><meta itemprop="position" content="2"/></li><li class="current" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">WordPress Login absichern</span><meta itemprop="position" content="3"/></li></ol></div> </div> </div> <div id="main" class="sidebar-right sidebar-divider-off"> <div class="main-gradient"></div> <div class="wf-wrap"> <div class="wf-container-main"> <div id="content" class="content" role="main"> <article id="post-5279" class="vertical-fancy-style post-5279 post type-post status-publish format-standard has-post-thumbnail category-tipps category-75 description-off"> <div class="post-thumbnail"><div class="fancy-date"><a title="13:11" href="https://web.archive.org/web/20210813032102/https://de.borlabs.io/2019/09/10/" rel="nofollow"><span class="entry-month">Sep</span><span class="entry-date updated">10</span><span class="entry-year">2019</span></a></div><span class="fancy-categories"><a href="https://web.archive.org/web/20210813032102/https://de.borlabs.io/blog/tipps/" rel="category tag">Tipps</a></span><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%202400%20800'%2F%3E" data-src="https://web.archive.org/web/20210813032102/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog_illustration_Secure_WordPress_login.png" data-srcset="https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog_illustration_Secure_WordPress_login.png 2400w" width="2400" height="800" title="blog_illustration_Secure_WordPress_login" alt=""/></div><div class="entry-content"> <p>Das WordPress-Login zählt bei Hackern zu den beliebtesten Angriffszielen des Content-Management-Systems. Mit sogenannten Brute-Force-Attacken versuchen sie sich an zahlreichen Passwort-Kombination, um WordPress übernehmen zu können. Hier stellen stellen wir dir die häufigsten Angriffs-Ziele vor und wie du mit einigen simplen Änderungen deinen WordPress-Login gegen Angriffe sicherst. Außerdem zeigen wir dir zwei Plugins, die deinen Login noch sicherer machen.</p> <div id="ez-toc-container" class="ez-toc-v2_0_17 counter-hierarchy counter-decimal"> <div class="ez-toc-title-container"> <p class="ez-toc-title">Inhaltsverzeichnis</p> <span class="ez-toc-title-toggle"></span></div> <nav><ul class="ez-toc-list ez-toc-list-level-1"><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-1" href="#wordpress-login-ist-fuer-jeden-erreichbar" title="WordPress-Login ist für jeden erreichbar">WordPress-Login ist für jeden erreichbar</a></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-2" href="#xmlrpcphp-via-htaccess-sperren" title="xmlrpc.php sperren">xmlrpc.php sperren</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-3" href="#xmlrpcphp-deaktivieren" title="xmlrpc.php deaktivieren">xmlrpc.php deaktivieren</a></li></ul></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-4" href="#alternativen-zum-login-schutz" title="Alternativen zum Login-Schutz">Alternativen zum Login-Schutz</a><ul class="ez-toc-list-level-3"><li class="ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-5" href="#zwei-faktor-authentifizierung" title="Zwei-Faktor-Authentifizierung ">Zwei-Faktor-Authentifizierung </a></li><li class="ez-toc-page-1 ez-toc-heading-level-3"><a class="ez-toc-link ez-toc-heading-6" href="#recaptcha" title="reCAPTCHA">reCAPTCHA</a></li></ul></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-7" href="#passwort-manager-benutzen" title="Passwort-Manager">Passwort-Manager</a></li><li class="ez-toc-page-1 ez-toc-heading-level-2"><a class="ez-toc-link ez-toc-heading-8" href="#fazit" title="Fazit">Fazit</a></li></ul></nav></div> <h2><span class="ez-toc-section" id="wordpress-login-ist-fuer-jeden-erreichbar"></span>WordPress-Login ist für jeden erreichbar<span class="ez-toc-section-end"></span></h2> <p>Wenn du dich in WordPress einloggen willst, kannst du die Login-Seite über folgende URLs abrufen:</p> <ul><li><strong>deinenseite.de/wp-admin</strong>  </li><li><strong>deinenseite.de/login</strong> </li></ul> <p>Und schon gelangst zum Login-Formular für deine WordPress-Installation.</p> <p>Bei diesen beiden URLs handelt es sich jedoch um den klassischen Standard-Pfad, über den jeder Login einer WordPress-Seite abgerufen werden kann. Das heißt, auch Fremde können das Login-Formular deiner WordPress-Seite jederzeit aufrufen.</p> <p>Genau aus diesem Grund solltest du dafür sorgen, dass dein WordPress-Login bestmöglich gegen Hacker und Spam abgesichert ist. Wie einfach das Ganze geht und welche Möglichkeiten du hast, möchten wir dir heute in unserem Artikel zeigen.</p> <h2><span class="ez-toc-section" id="xmlrpcphp-via-htaccess-sperren"></span>xmlrpc.php via .htaccess sperren<span class="ez-toc-section-end"></span></h2> <p>Über die xmlrpc.php-Datei können verschiedene externe Programme auf das WordPress-System zugreifen. Das kann natürlich sehr praktisch sein, wenn du Plugins nutzt, die mit weiteren Systemen außerhalb von WordPress kommunizieren müssen.</p> <p>Jedoch besteht genau hier auch die Gefahr, dass WordPress durch einen Hackerangriff quasi ferngesteuert werden kann. Mittels einer Brute-Force-Attacke könnten Hacker mehrere Passwort-Kombinationen auf einmal abfragen, bis sie das korrekte Passwort für das Login gefunden haben.</p> <p>Um dies zu vermeiden, solltest du die Funktion dieser Datei über die .htaccess-Datei deaktivieren.</p> <h3><span class="ez-toc-section" id="xmlrpcphp-deaktivieren"></span>xmlrpc.php deaktivieren<span class="ez-toc-section-end"></span></h3> <p>Öffne die .htaccess-Datei und füge dort folgende Zeilen ein:</p> <pre class="language-shortcode line-numbers"><code><Files xmlrpc.php> Order Deny,Allow Deny from all </Files></code></pre> <p></p> <p>Damit wird die xmlrpc.php-Datei komplett blockiert und stellt für dich und deine WordPress-Installation keine Gefahr mehr da.</p> <h2><span class="ez-toc-section" id="alternativen-zum-login-schutz"></span>Alternativen zum Login-Schutz<span class="ez-toc-section-end"></span></h2> <p>Neben dem Login-Schutz für WordPress stehen dir auch zahlreiche Alternativen zu Verfügung. Diese lassen sich einfach umsetzen und bieten dir zumindest einen Basis-Schutz, wenn es um die Absicherung der WordPress Login-Seite geht.</p> <h3><span class="ez-toc-section" id="zwei-faktor-authentifizierung"></span>Zwei-Faktor-Authentifizierung <span class="ez-toc-section-end"></span></h3> <p>Mit einer Zwei-Faktor Authentifizierung sicherst du dein WordPress-Login durch einen zweifachen Schutz ab. Das bedeutet, bevor du deine normalen Login-Daten für WordPress eingeben kannst, musst du einen sogenannten Authentifizierungs-Code eingeben. Dieser wird z.B. mit Hilfe des Google Authenticators erzeugt.</p> <p>Damit du die Zwei-Faktor-Authentifizierung nutzen kannst, empfehlen wir dir ein Plugin wie <a href="https://web.archive.org/web/20210813032102/https://de.wordpress.org/plugins/two-factor/" target="_blank" rel="noreferrer noopener" aria-label=" (öffnet in neuem Tab)">Two-Factor</a>. Das Plugin kannst du im offiziellen Plugin-Verzeichnis von WordPress runterladen oder direkt über das WordPress-Backend installieren. </p> <div class="wp-block-image image-shadow"><figure class="aligncenter"><img loading="lazy" width="1024" height="877" src="https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-two-factor-de-1024x877.png" alt="" class="wp-image-5323" srcset="https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-two-factor-de-1024x877.png 1024w, https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-two-factor-de-300x257.png 300w, https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-two-factor-de-768x658.png 768w, https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-two-factor-de.png 1544w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure></div> <p>Hast du das Plugin installiert, musst du es zuallererst einrichten. Hierzu stehen dir insgesamt bis zu 4 Optionen zur Verfügung:</p> <ol><li>E-Mail</li><li>Zeitlich begrenztes Passwort (Google Authenticator)</li><li>FIDO Universal 2nd Factor</li><li>Backup Verifikations-Codes</li></ol> <p>Die Optionen 1 und 2 sind mit Sicherheit die einfachsten Methoden, um die Zwei-Faktor-Authentifizierung umzusetzen.</p> <p>Bei Option 1 erhältst du einen Authentifizierungscode per Mail, den du im Anschluss eingeben musst. Mit Option 2 erhälst du ein zeitlich begrenztes Passwort, welches über die Google Authenticator App via QR-Code gescannt und eingegeben werden muss.</p> <h3><span class="ez-toc-section" id="recaptcha"></span>reCAPTCHA<span class="ez-toc-section-end"></span></h3> <p>Durch einen sogenannten <strong>Captcha Code</strong> kann auf der WordPress Login-Seite sichergestellt werden, dass ein Mensch und nicht eine Maschine (Bot) auf der Website agiert. </p> <p>Erst wenn der Captcha Code erfolgreich bestätigt wird, kann der Seitenbesucher die eingegeben Daten versenden. Der Captcha Code wird vor allem auf Login-Seiten, in Kontaktformularen, Kommentarfunktionen und vielen anderen Online-Formularen eingesetzt.</p> <p>Um diesen Login-Schutz für WordPress nutzen zu können, kannst du beispielsweise ein Plugin wie das <a rel="noreferrer noopener" aria-label=" (öffnet in neuem Tab)" href="https://web.archive.org/web/20210813032102/https://de.wordpress.org/plugins/login-recaptcha/" target="_blank">Login reCAPTCHA</a> nutzen. Mit dem Einsatz des Plugins können Anmeldedaten erst versendet werden, wenn das reCAPTCHA-Feld bestätigt wurde. </p> <div class="wp-block-image image-shadow"><figure class="aligncenter"><img loading="lazy" width="1024" height="877" src="https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-recaptcha-de-1024x877.png" alt="" class="wp-image-5322" srcset="https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-recaptcha-de-1024x877.png 1024w, https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-recaptcha-de-300x257.png 300w, https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-recaptcha-de-768x658.png 768w, https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2019/09/blog-wp-login-recaptcha-de.png 1544w" sizes="(max-width: 1024px) 100vw, 1024px"/></figure></div> <p>Hierzu muss der Nutzer unter dem Login-Feld bestätigen, dass er kein Roboter ist. Sollte Unsicherheit bestehen, bekommt der Nutzer zudem Bilder angezeigt, die er bestätigen muss.</p> <p>Damit du das oben genannte Plugin nutzen kannst, benötigst du einen Site- sowie Secret-Key von Google.</p> <h2><span class="ez-toc-section" id="passwort-manager-benutzen"></span>Passwort-Manager benutzen<span class="ez-toc-section-end"></span></h2> <p>Eine weitere und ganz einfache Möglichkeit, WordPress vor unerlaubtem Zugriff zu schützen, ist ein sicheres Passwort zu verwenden, das du nur für deinen WordPress-Login nutzt - und nicht für E-Mail-Login, Netflix oder andere Online-Dienste.</p> <p>Folgende Merkmale sollte ein sicheres Passwort aufweisen: </p> <ul><li>mindestens 8 Zeichen</li><li>Groß- und Kleinbuchstaben</li><li>Zahlen</li><li>Sonderzeichen</li></ul> <p>Wenn du anhand dieser 4 genannten Merkmale ein Passwort erzeugst, kannst du davon ausgehen, dass es sicher ist. Damit du dir nicht alle Passwörter für alle genutzten Dienste merken musst, empfehlen wir dir einen Passwort-Manager.</p> <p>Innerhalb dieses Passwort-Managers kannst du das Passwort speichern und jederzeit abrufen, wenn du es benötigst. Um auf den Passwort-Manager zugreifen zu können, musst du einmalig ein Master-Passwort anlegen, mit welchem du anschließend auf alle gespeicherten Passwörter bzw. Zugangsdaten zugreifen kannst. </p> <p>Passwort-Manager mit einem Browser-AddOn erkennen außerdem automatisch auf welcher Seite du dich befindest und füllen das Login-Formular sogar selbstständig aus. Du hast mit der Eingabe dann also keinerlei Arbeit mehr.</p> <p>Folgende Passwort-Manager können wir dir empfehlen: </p> <ul><li><a rel="noreferrer noopener" href="https://web.archive.org/web/20210813032102/https://1password.com/de/" target="_blank">1Password</a></li><li><a rel="noreferrer noopener" href="https://web.archive.org/web/20210813032102/https://www.avira.com/de/password-manager" target="_blank">Avira Password Manager</a></li><li><a rel="noreferrer noopener" href="https://web.archive.org/web/20210813032102/https://keepass.info/" target="_blank">KeePass</a></li><li><a rel="noreferrer noopener" href="https://web.archive.org/web/20210813032102/https://www.lastpass.com/de" target="_blank">LastPass</a></li></ul> <h2><span class="ez-toc-section" id="fazit"></span>Fazit<span class="ez-toc-section-end"></span></h2> <p>Ein Login-Schutz für WordPress gehört für jeden Nutzer des Content-Management-Systems zur Grundsicherheit. Wie du oben sehen kannst, ist es gar nicht schwer, Schutzmechanismen einzubauen, die dich vor Hackern oder Spam schützen können. </p> <p>Wir empfehlen dir deshalb, mindestens eine der genannten Methoden anzuwenden, um die Sicherheit deiner WordPress-Website zu gewährleisten.</p> <div class="wpb_row vc_row-fluid" style="margin-top: 75px;"> <div class="vc_column_container vc_col-sm-12"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element"> <div class="wpb_wrapper"> <h2 class="text-center">Wie hat dir der Artikel gefallen?</h2> </div> </div> <div id="article-feedback" class="wpb_row vc_inner vc_row-fluid"> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Bad"><i class="fas fa-frown fa-2x artcl-fdbck-bad"></i></span> </div> </div> </div> </div> </div> </div> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Neutral"><i class="fas fa-meh fa-2x artcl-fdbck-neutral"></i></span> </div> </div> </div> </div> </div> </div> <div class="vc_column_container vc_col-sm-4"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_content_element"> <div class="wpb_wrapper"> <div class="text-center"> <span class="cursor" data-article-feedback="Good"><i class="fas fa-smile fa-2x artcl-feedback-good"></i></span> </div> </div> </div> </div> </div> </div> </div> <div class="wpb_content_element hide" id="article-feedback-success"> <div class="wpb_wrapper"> <p class="text-center">Vielen Dank für dein Feedback!</p> </div> </div> </div> </div> </div> </div> <span class="cp-load-after-post"></span></div> </article> </div> <aside id="sidebar" class="sidebar bg-under-widget sidebar-shadow-decoration"> <div class="sidebar-content widget-divider-off"> <section id="presscore-blog-posts-2" class="widget widget_presscore-blog-posts"><div class="widget-title">Neue Artikel</div><ul class="recent-posts round-images"><li><article class="post-format-standard"><div class="mini-post-img"><a class="alignleft post-rollover layzr-bg" href="https://web.archive.org/web/20210813032102/https://de.borlabs.io/theme-vorstellung-wp-page-builder-framework/" aria-label="Post image"><img class="preload-me lazy-load" src="data:image/svg+xml,%3Csvg%20xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg'%20viewBox%3D'0%200%2040%2040'%2F%3E" data-src="https://web.archive.org/web/20210813032102/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-40x40.png" data-srcset="https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-40x40.png 40w, https://web.archive.org/web/20210813032102im_/https://de.borlabs.io/wp-content/uploads/sites/2/2021/06/WP-pagebuilder-framework-title-80x80.png 80w" width="40" height="40" alt=""/></a></div><div class="post-content"><a href="https://web.archive.org/web/20210813032102/https://de.borlabs.io/theme-vorstellung-wp-page-builder-framework/">WP Page Builder Framework: Was das Theme kann und wieso du es nutzen solltest</a><br/><time datetime="2021-06-07T14:39:52+00:00">7. 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Um die Bestellabwicklung durchführen zu können, wird ein essenzielles Cookie von Paddle gesetzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813032102/https://paddle.com/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://paddle.com/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>paddle.com</td> </tr> <tr> <th>Cookie Name</th> <td>paddlejs_checkout_variant</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>1-3 Monate</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-statistics" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Statistiken (3)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-statistics" type="checkbox" name="cookieGroup[]" value="statistics" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Statistik Cookies erfassen Informationen anonym. 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Erzeugt statistische Daten darüber, wie der Besucher die Website nutzt.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813032102/https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_ga,_gat,_gid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-hotjar" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="hotjar" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-hotjar"> Hotjar </label> </td> </tr> <tr> <th>Anbieter</th> <td>Hotjar Ltd.</td> </tr> <tr> <th>Zweck</th> <td>Hotjar ist ein Analysewerkzeug für das Benutzerverhalten von Hotjar Ltd. Wir verwenden Hotjar, um zu verstehen, wie Benutzer mit unserer Website interagieren.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813032102/https://www.hotjar.com/legal/policies/privacy/" target="_blank" rel="nofollow noopener noreferrer" > https://www.hotjar.com/legal/policies/privacy/ </a> </td> </tr> <tr> <th>Host(s)</th> <td>*.hotjar.com</td> </tr> <tr> <th>Cookie Name</th> <td>_hjClosedSurveyInvites, _hjDonePolls, _hjMinimizedPolls, _hjDoneTestersWidgets, _hjIncludedInSample, _hjShownFeedbackMessage, _hjid, _hjRecordingLastActivity, hjTLDTest, _hjUserAttributesHash, _hjCachedUserAttributes, _hjLocalStorageTest, _hjptid</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 1 Jahr</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-optimize" tabindex="0" type="checkbox" data-cookie-group="statistics" name="cookies[statistics][]" value="google-optimize" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-optimize"> Google Optimize </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google LLC</td> </tr> <tr> <th>Zweck</th> <td>Google Optimize ist ein von Google Ireland Limited ("Google") bereitgestellter Service zur Durchführung von A/B-Tests.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813032102/https://policies.google.com/privacy?hl=de" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy?hl=de </a> </td> </tr> <tr> <th>Host(s)</th> <td>www.googleoptimize.com</td> </tr> </table> </div> </div> <div class="bcac-item"> <div class="d-flex flex-row"> <label for="borlabs-cookie-group-marketing" class="w-75"> <span role="heading" aria-level="4" class="_brlbs-h4">Marketing (2)</span> </label> <div class="w-25 text-right"> <label class="_brlbs-btn-switch"> <input tabindex="0" id="borlabs-cookie-group-marketing" type="checkbox" name="cookieGroup[]" value="marketing" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus"> </span> </label> </div> </div> <div class="d-block"> <p>Marketing Cookies werden von Drittanbietern oder Publishern verwendet, um personalisierte Werbung anzuzeigen. Sie tun dies, indem sie Besucher über Websites hinweg verfolgen.</p> <p class="text-center"> <a href="#" class="_brlbs-cursor d-block" tabindex="0" role="button" data-cookie-accordion-target="marketing" > <span data-cookie-accordion-status="show"> Cookie-Informationen anzeigen </span> <span data-cookie-accordion-status="hide" class="borlabs-hide"> Cookie-Informationen ausblenden </span> </a> </p> </div> <div class="borlabs-hide" data-cookie-accordion-parent="marketing" > <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-facebook-pixel" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="facebook-pixel" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-facebook-pixel"> Facebook Pixel </label> </td> </tr> <tr> <th>Anbieter</th> <td>Facebook Ireland Limited</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Facebook, das für Website-Analysen, Ad-Targeting und Anzeigenmessung verwendet wird.</td> </tr> <tr> <th>Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://web.archive.org/web/20210813032102/https://www.facebook.com/policies/cookies" target="_blank" rel="nofollow noopener noreferrer" > https://www.facebook.com/policies/cookies </a> </td> </tr> <tr> <th>Cookie Name</th> <td>_fbp,act,c_user,datr,fr,m_pixel_ration,pl,presence,sb,spin,wd,xs</td> </tr> <tr> <th>Cookie Laufzeit</th> <td>Sitzung / 1 Jahr</td> </tr> </table> <table> <tr> <th>Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <input id="borlabs-cookie-google-ads" tabindex="0" type="checkbox" data-cookie-group="marketing" name="cookies[marketing][]" value="google-ads" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th>Name</th> <td> <label for="borlabs-cookie-google-ads"> Google Marketing Services </label> </td> </tr> <tr> <th>Anbieter</th> <td>Google LLC</td> </tr> <tr> <th>Zweck</th> <td>Cookie von Google für Website-Analysen. 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