MRP Prelytix | The Advanced ABM Platform with AI baked into the core

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Analytics</h1> <p>Our enterprise-class platform is purpose-built to drive measurable revenue impact.</p> </div> </div> </div> </div> <div class="container-fluid-sm"> <section class="my-1 my-sm-3 col-sm-12"> <div class="text-center fade_in "> <h2 class="h1 m-0"> Core Features of the MRP Prelytix Platform </h2> </div> </section> <section class="my-2 my-sm-3 col-sm-12"> <div class="row row--expanded flex-sm flex-align-center mt-3 feature-gallery"> <div class="col-xs-12 col-sm-5 fade_in "> <div class="media-set-ratio" style="padding-bottom:54.837%"> <a href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/predictive-marketing/"> <img class="js-media-load feature-gallery__media" src="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-1024x562.png" srcset="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-800x439.png 800w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-300x165.png 300w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-768x421.png 768w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-1024x562.png 1024w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-574x315.png 574w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-547x300.png 547w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Integrated-Predictive-Analytics-274x150.png 274w, 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1592w" sizes="(max-width: 767px) 100vw, 600px" alt="MRP Prelytix"> </a> </div> </div> <div class="col-xs-12 col-sm-7 mt-2 mt-sm-0 fade_in flex-sm-move-to-front"> <h3 class="mt-0"> <a class="header-link" href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/predictive-marketing/">Integrated or À la Carte<span class="arrow">»</span></a> </h3> <div class="feature-gallery__description">While many use our platform to tightly fuse real-time insights into triggered programs, designed to hit the right message and timing, others simply need better intelligence. MRP clients can now focus on their market expertise, no longer struggling to gain a full view of each target account. </div> </div> </div> <div class="row row--expanded flex-sm flex-align-center mt-3 feature-gallery"> <div class="col-xs-12 col-sm-5 fade_in "> <div class="media-set-ratio" style="padding-bottom:56.328%"> <a href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/marketing/"> <img class="js-media-load feature-gallery__media" src="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-1024x577.jpg" srcset="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-800x451.jpg 800w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-300x169.jpg 300w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-768x433.jpg 768w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-1024x577.jpg 1024w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-559x315.jpg 559w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-533x300.jpg 533w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-266x150.jpg 266w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-178x100.jpg 178w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-89x50.jpg 89w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-213x120.jpg 213w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-107x60.jpg 107w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-420x237.jpg 420w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine-840x473.jpg 840w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Multichannel-ABM-Engine.jpg 1280w" sizes="(max-width: 767px) 100vw, 600px" alt="ABM PLatform"> </a> </div> </div> <div class="col-xs-12 col-sm-7 mt-2 mt-sm-0 fade_in "> <h3 class="mt-0"> <a class="header-link" href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/marketing/">Multichannel ABM Engine <span class="arrow">»</span></a> </h3> <div class="feature-gallery__description">Because target accounts interact with you across channels, coordinating sales and marketing actions across platforms is an integral component of any ABM program. The MRP Prelytix platform simplifies this task by using advanced machine learning technology to provide continuous optimization of its’ decisioning capabilities, and trigger and control messaging across channels, platforms and funnel stages. </div> </div> </div> <div class="row row--expanded flex-sm flex-align-center mt-3 feature-gallery"> <div class="col-xs-12 col-sm-5 fade_in "> <div class="media-set-ratio" style="padding-bottom:44.694%"> <img class="js-media-load feature-gallery__media" src="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-1024x458.png" srcset="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-800x358.png 800w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-300x134.png 300w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-768x343.png 768w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-1024x458.png 1024w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-705x315.png 705w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-671x300.png 671w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-336x150.png 336w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-224x100.png 224w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-112x50.png 112w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-268x120.png 268w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-134x60.png 134w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-420x188.png 420w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations-840x375.png 840w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/Pre-built-integrations.png 1423w" sizes="(max-width: 767px) 100vw, 600px" alt="ABM Platform"> </div> </div> <div class="col-xs-12 col-sm-7 mt-2 mt-sm-0 fade_in flex-sm-move-to-front"> <h3 class="mt-0"> Pre-Built Integrations </h3> <div class="feature-gallery__description">Through hundreds of conversations and deployments, we learned that enterprise-class organizations have varied needs when it comes to utilizing existing technical infrastructure, sourcing new or even deploying some functionality on a managed service basis. MRP Prelytix is designed around such a use case, providing clients the flexibility to deploy programs at any point in this continuum, or a hybrid combination. </div> </div> </div> <div class="row row--expanded flex-sm flex-align-center mt-3 feature-gallery"> <div class="col-xs-12 col-sm-5 fade_in "> <div class="media-set-ratio" style="padding-bottom:49.738%"> <a href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/predictive-marketing/"> <img class="js-media-load feature-gallery__media" src="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-1024x509.png" srcset="https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-800x398.png 800w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-300x149.png 300w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-768x382.png 768w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-1024x509.png 1024w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-633x315.png 633w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-603x300.png 603w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-302x150.png 302w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-201x100.png 201w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-101x50.png 101w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-241x120.png 241w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-121x60.png 121w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-420x209.png 420w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics-840x418.png 840w, https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/09/ABM-Analytics.png 1524w" sizes="(max-width: 767px) 100vw, 600px" alt="ABM Platform"> </a> </div> </div> <div class="col-xs-12 col-sm-7 mt-2 mt-sm-0 fade_in "> <h3 class="mt-0"> <a class="header-link" href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/predictive-marketing/">ABM Analytics <span class="arrow">»</span></a> </h3> <div class="feature-gallery__description">Account based marketing presents a new set of challenges to marketers, as their core technologies employ a lead based data architecture that provides neither the right framework for analytics, nor the ability to aggregate and normalize these data across platforms and channels. Our rich analytics provide the right revenue accountable environment for marketers to justify and optimize their marketing investments.</div> </div> </div> </section> </div> <div class="mt-2"> <div class="global-cta text-center"> <h4 class="text-uppercase">MRP Prelytix</h4> <span class="h1">Closing The Loop On Integrated ABM Strategies</span> <a href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/request-a-demo/" class="btn btn-primary">Talk to Us</a> </div> </div> <div class="container-fluid py-3 py-sm-4"> <div class="row"> <div class="col-sm-12"> <div class="container-fluid pb-sm-4"> <div class="row"> <div class="col-md-12"> <h2 class="h2 my-0">Related Resources</h2> <ul class="grid-articles mt-0 mt-sm-1"> <li class="grid-articles__item"> <a href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/resources/abm-leaders-every-one-of-our-clients/" class="grid-articles__content"> <div class="grid-articles__image"> <div class="js-media-load" style="background-image: url('https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/05/Untitled-design-8-760x253.jpg');"></div> <div class="grid-articles__title"> <p class="h2">ABM Leaders – Every One of Our Clients</p> </div> </div> <div class="grid-articles__inner"> <div>For more than 16 years our North Star has been to achieve revenue impact for our clients' account-based sales and marketing programs. Today, across five continents, we have thousands of…</div> <div class="grid-articles__bottom-content"> <span class="grid-articles__link">Read More</span> <span class="grid-articles__category"> </span> </div> </div> </a> </li> <li class="grid-articles__item"> <a href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/resources/conversation-about-customer-success-and-abm/" class="grid-articles__content"> <div class="grid-articles__image"> <div class="js-media-load" style="background-image: url('https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2017/09/jim-jamie-blog-760x253.jpg');"></div> <div class="grid-articles__title"> <p class="h2">A Conversation about Customer Success at MRP with Jim Regan, CMO...</p> </div> </div> <div class="grid-articles__inner"> <div>Jim: Jaime, as MRP’s vice president of customer success, can you talk a little bit about what you do? Jaime: I manage the customer success team, and it is our…</div> <div class="grid-articles__bottom-content"> <span class="grid-articles__link">Read More</span> <span class="grid-articles__category"> </span> </div> </div> </a> </li> <li class="grid-articles__item"> <a href="https://web.archive.org/web/20201128083024/https://www.mrpfd.com/resources/abm-not-just-a-marketing-tactic-rather-a-customer-engagement-strategy/" class="grid-articles__content"> <div class="grid-articles__image"> <div class="js-media-load" style="background-image: url('https://web.archive.org/web/20201128083024im_/https://www.mrpfd.com/wp-content/uploads/2018/07/engagement-760x253.png');"></div> <div class="grid-articles__title"> <p class="h2">ABM: Not Just A Marketing Tactic, Rather A Customer Engagement...</p> </div> </div> <div class="grid-articles__inner"> <div>MRP has been target account focused for more than 16 years. 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