CINXE.COM

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href="https://www.eventbrite.co.uk/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Seed Talks on Using Eventbrite Tools to Drive Global Expansion</span></li></ul></div> <div class="article-hero container hero--features-red"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.co.uk/blog/category/case-studies/" class="badge badge--features-red">Case Studies</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Seed Talks on Using Eventbrite Tools to Drive Global Expansion </h1> <div class="date color-primary"> <a href="https://www.eventbrite.co.uk/blog/author/helen-alexander/" class="color-primary"> by Helen Alexander </a> <span class="dot"></span> <span>13th Feb 2024</span> </div> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-168x117.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-300x200.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-500x333.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-540x360.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-600x400.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-720x480.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-768x512.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-768x512.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-768x512.jpg 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-foreground-color has-background-background-color has-text-color has-background has-small-font-size is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50);padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--40)"> <p><strong>Case study highlights:</strong></p> <ul class="wp-block-list"> <li>Ticket sales skyrocketed from 30,000 in 2022 to 66,000 in 2023</li> <li>Seed Talks has more than 23,000 Eventbrite followers</li> <li>Using Eventbrite QR Codes to gather valuable event feedback</li> </ul> <p></p> </div> <p><em>Plant an idea. Watch it grow.</em> The <a href="https://www.eventbrite.co.uk/o/seed-talks-36463428713" target="_blank" rel="noreferrer noopener">Seed Talks</a> tagline is at the heart of everything founder William Mclean does. “We’re genuinely trying to make people’s lives better by giving them an opportunity to discover an enriching hobby or support their mental health,” he says.</p> <p>And just as the events are dedicated to helping people flourish, William is always looking to “identify bottlenecks and develop ways around them” to achieve his expansion goals. </p> <p>Since starting in late 2021, Seed Talks has already established a presence in seven UK cities and the volume of events has rapidly increased – “we hosted three in January 2022, then 30 in January 2023 and hosted around 50 in January 2024” – with sales skyrocketing from 30,000 tickets in 2022 to 66,000 in 2023.</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.avif 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled.avif 2560w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.webp 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-168x117.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-300x200.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-500x333.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-540x360.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-600x400.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-720x480.webp 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-768x512.webp 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-960x640.webp 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-1140x760.webp 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-1536x1024.webp 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-2048x1366.webp 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.jpg 500w, 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https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-768x512.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-960x640.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-1140x760.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-1536x1024.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled-2048x1366.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-x-JuJus-15.11.22-72-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-414400" /> </picture> </figure> <p>The event’s diverse programming has been key to attracting new attendees and enticing existing ones, with the team recently adding culture to an existing mix of topics ranging from psychology to psychedelics and quantum physics. </p> <p>“Recent successes include talks on the art history of Studio Ghibli and the cinematography of Wes Anderson,” William reveals. “And in early 2024, we’ll look at the gut-brain connection and the history of Nintendo. This means we’re reaching entirely new audiences and, as we always cross-promote our events, we hope they’ll return.”</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“The automated emails that go out to our 20,000+ Eventbrite followers generate a lot of sales each time we post a new event.”</p> </blockquote> <p>Having launched in Ireland in spring 2023 and sold 2,700 tickets in under a year, Seed Talks now has its sights set on Madrid, Amsterdam, Berlin, and Oslo – in addition to tripling its revenue in 2024. </p> <p>“I don’t think it’s common for event creators to think as big and expand as quickly as we have,” says William. “However, delivering inspiring and informative content is a stronger driving force than simply making sure the numbers keep going up.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.avif 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled.avif 2560w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.webp 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.webp 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.webp 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.webp 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.webp 720w, 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src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-768x512.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-960x640.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-1140x760.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-1536x1024.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled-2048x1366.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks3-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-404318" /> </picture> </figure> <p>Currently searching for venue partners in Europe, the team is deploying the same tactics they use in the UK – including Googling events that require the same kind of production (such as comedy shows) and searching Eventbrite for similar events in their target city to see what venues are hosting them.</p> <p>These venue partners will ideally support with operations — from stage management to scanning tickets – and marketing. “It’s great when they are dialled into their local community. If we sell 250 tickets and a venue sells 50 tickets independently of us, it makes a big difference to the event’s margin.” In addition, event managers in each of the four cities will join the 50-plus team running the UK talks.</p> <h2 class="wp-block-heading">Driving revenue in tough times</h2> <p>With the cost of living crisis reducing people’s spending power and the economic climate driving up overheads, Seed Talks has demonstrated resilience and adaptability. “The numbers we have control of like engagement get better because the audience is clicking on our events, but fewer people are parting with their money right now.”</p> <p>That said, Eventbrite has played a part in maintaining a robust conversion rate. “We’ve listed events on various ticketing platforms in the past but the conversion rate on Eventbrite was more than 20% better and, in some cities, it was even higher. Plus the <a href="https://www.eventbrite.co.uk/l/email-marketing/" target="_blank" data-type="link" data-id="https://www.eventbrite.com/l/email-marketing/" rel="noreferrer noopener">automated emails</a> that go out to our 20,000+ Eventbrite followers generate a lot of sales each time we post a new event.”</p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture > <source class="jfei-enhanced" type="image/avif" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.avif 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled.avif 2560w" sizes="100vw" /><source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.webp 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.webp 300w, 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https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-1536x1024.webp 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-2048x1366.webp 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled.webp 2560w" sizes="100vw" /> <img src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg" alturl="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled.jpg" srcset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-preview-30x20.jpg 2560w" altset="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-168x117.jpg 168w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-300x200.jpg 300w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-500x333.jpg 500w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-540x360.jpg 540w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-600x400.jpg 600w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-720x480.jpg 720w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-768x512.jpg 768w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-960x640.jpg 960w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-1140x760.jpg 1140w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-1536x1024.jpg 1536w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled-2048x1366.jpg 2048w, https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/07/Seedtalks4-scaled.jpg 2560w" sizes="100vw" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-404575" /> </picture> </figure> <p>In response to decreasing profit margins, Seed Talks has reviewed its <a href="https://www.eventbrite.co.uk/blog/ticket-pricing-tips-from-experts/">pricing strategy</a> and plans to increase the cost of a ticket by between 50p and £1. Other plans to boost revenue include capitalising on the <a href="https://www.eventbrite.co.uk/blog/6-simple-ways-online-events-boost-event-income-ds00/">success of online events</a> – “we launched these as one of several initiatives to combat the early signs that there was a decline in ticket sales” – and increasing average attendance for each event by asking audiences what they want. </p> <p>This includes a feedback form that’s accessed <a href="https://www.eventbrite.co.uk/l/how-to-use-qr-codes-for-events/">via a QR code </a>and a <a href="https://www.eventbrite.co.uk/blog/post-event-survey-ds00/">post-event survey</a> sent to 1000 of their most engaged fans – the people clicking on email links and interacting on social – asking what style of event they’d like to see. The result? An appetite for the workshops and courses they’ve already hosted and an interest in coaching, conferences, and festival-style events. </p> <h2 class="wp-block-heading"><strong>Paying attention to the details</strong></h2> <p>It’s not just direct feedback that Seed Talks leverages in order to make business decisions, as William says: “We keep colour-coded spreadsheets with all our marketing data, collected from Eventbrite and social media, which allows us to assess the strengths and weaknesses of each event.”</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>“You only have two seconds to capture someone’s attention, so we use Eventbrite and social media to test our titles when hosting the same event in different cities.” </p> </blockquote> <p>The data-driven approach enables them to identify gaps within the sales funnel. William shares an example where poor engagement on social media prompted the team to adjust their marketing material. “People weren’t really clicking through to Eventbrite, but those who did tended to convert. We knew people who saw the event listing were engaged, so we adjusted the artwork to attract more clicks and sales.”</p> <p>A/B testing also plays a pivotal role in refining communication strategies. “You only have two seconds to capture someone’s attention, so we use Eventbrite and social media to test our titles when hosting the same event in different cities.” </p> <p>As William admits, it’s not a controlled experiment as there are other factors to consider, but it can give an insight into which version receives a better response. “We’re always looking for marginal gains to get our conversion rate up because, when you’re selling 100,000 tickets a year, it makes a huge difference to your bottom line.”</p> <p>Wrapping things up, it’s clear William and the team will continue to improve their offer and overcome any obstacles that stand in their way: “It might sound intimidating to launch an event in Madrid, but it’s not that hard in reality — it’s a limitation you place on yourself, and we look at those limitations and find ways around them.”</p> </div> <div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Learn more about our marketing tools </h4>    <a role="button" href="https://www.eventbrite.co.uk/l/event-marketing-platform/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.co.uk/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2023/11/Seed-Talks-Press-6-scaled.jpg" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="416657" data-post-url="https://www.eventbrite.co.uk/blog/seed-talks-on-using-eventbrite-tools-to-drive-global-expansion/" data-post-title="Seed Talks on Using Eventbrite Tools to Drive Global Expansion" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="416657" data-post-url="https://www.eventbrite.co.uk/blog/seed-talks-on-using-eventbrite-tools-to-drive-global-expansion/" data-post-title="Seed Talks on Using Eventbrite Tools to Drive Global Expansion" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1655450602 print-no" id="essb_displayed_shortcode_1655450602" data-essb-postid="416657" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.co.uk/blog/seed-talks-on-using-eventbrite-tools-to-drive-global-expansion/" data-essb-twitter-url="https://www.eventbrite.co.uk/blog/seed-talks-on-using-eventbrite-tools-to-drive-global-expansion/" data-essb-instance="1655450602"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/seed-talks-on-using-eventbrite-tools-to-drive-global-expansion/&t=Seed+Talks+on+Using+Eventbrite+Tools+to+Drive+Global+Expansion" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/seed-talks-on-using-eventbrite-tools-to-drive-global-expansion/&t=Seed+Talks+on+Using+Eventbrite+Tools+to+Drive+Global+Expansion','facebook','1655450602'); 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