Yandex推广案例：橡塑设备行业当天见效

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$(document).on('touchstart', '.m-top-bar-control .menu-btn', function () { if ($('.m-new-nav-content').hasClass('active')) { $('.m-new-nav-content').removeClass('active'); $('.m-new-nav-content').stop().hide(); $('html').css({'max-height':'',"overflow":""}); $('.menu-btn').removeClass('iconguanbi11').addClass('iconcaidan'); $('.loginWrap').show(); } else { $(window).scrollTop(0); $('.m-new-nav-content').addClass('active'); $('.m-new-nav-content').stop().show(); $('html').css({'max-height':'100vh',"overflow":"hidden"}); $('.menu-btn').removeClass('iconcaidan').addClass('iconguanbi11'); $('.loginWrap').hide(); } }); function clearScroll(e) { e.preventDefault(); } </script> </div> <div class="hidden-xs pc"> <div class="news-details new-w1200"> <ol class="breadcrumb"> <li><a class="word" href="/news">资讯热点</a></li> <li><a class="word" href="/news/ztg">做推广</a></li> <li>正文</li> </ol> <div class="main-wrap clearfix"> <div class="item-left fl"> <div class="artical-top"> <div class="left"> <h1 class="top-title" id="top-title"> Yandex推广案例：橡塑设备行业当天见效 </h1> <div class="top-orgin"> <span>来源：做推广</span> <span class="ml42">浏览：<browse class="clickcount-news-41137" data-type="news" data-id="41137"></browse></span> <span class="ml42">2024-08-21</span> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-placement="bottom" data-content='<img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/ztg/41137.html" alt="img" />' > <i class="iconfont iconweixin"></i> 分享 </a> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_ztg_top" data-slug="ztg_top"> <ggtemplate> <a url-ref="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p>浙江某<a href="https://www.300.cn/product/huagong.html" target="_blank">橡塑</a>设备有限公司成立于90年代，总投资1.2亿人民币，是一家生产橡塑机械成套设备及橡胶制品的<a href="https://www.300.cn/product/shuma.html" target="_blank">高新技术</a>企业、浙江省科技型中小企业、市级创新试点企业。专注于橡塑设备、橡胶产品的研发和生产，在中国本土市场占比份额达70%以上。</p><p><br></p><p class="ql-align-center"><img src="https://s.300.cn/archive/images/0f0e333b1c6aaa3757e309f201f9ac8f.png"></p><p><br></p><p><strong>Part.1</strong></p><p><br></p><p><strong>投放策略分析</strong></p><p><strong>1.搜索广告为主，精准锁定高意向客户</strong>：</p><p>浙江某橡塑设备有限公司在投放初期，选择以搜索广告作为主要手段。搜索广告的特点是能够精准捕捉用户搜索意图，针对潜在客户的具体需求进行展示。通过对重点时间段进行单独出价调整，确保了广告在潜在客户活跃的时间段内保持在线，从而提高了广告的曝光率和点击率。</p><p><br></p><p><strong>2.展示再营销广告，二次吸引意向客户：</strong></p><p>在广告投放三个月后，公司增加了展示再营销广告。这种广告形式通过利用吸引眼球的图片和文案，再次触达之前浏览过或点击过公司广告的潜在客户，从而提高转化率。展示再营销广告不仅能够加深客户对公司品牌的印象，还能够进一步激发客户的购买意愿。</p><p><br></p><p><strong>3.<a href="https://www.300.cn/seo1.html" target="_blank">关键词优化</a>与精准多样的广告宣传：</strong></p><p>在广告投放过程中，公司注重关键词的优化和选择。通过深入分析潜在客户的搜索习惯和需求，挑选出与公司产品和服务高度相关的关键词，并进行精准投放。同时，公司还采用了多种形式的广告宣传，如文字、图片、视频等，以更全面地展示公司产品的特点和优势，拉近产品与客户的距离。</p><p><br></p><p><strong>4.数据跟踪反馈，持续改进投放策略：</strong></p><p>公司非常注重投放数据的跟踪和分析。通过实时监控广告的点击率、转化率等关键指标，不断调整和优化投放策略。例如，通过对比不同国家的转化成本，公司确定了效果好的国家，并针对这些国家进行了重点投放。此外，公司还针对重点关键词进行了精细化操作，大大提高了客户的投资回报率。</p><p><br></p><p><strong>Part.2</strong></p><p><br></p><p><strong>首周效果分析及策略优化</strong></p><p>投放一天后，浙江某橡塑设备有限公司就收到了几个询盘。这一结果初步表明，公司的投放策略是有效的，能够在短时间内吸引潜在客户的关注并产生互动。询盘的增加不仅意味着公司品牌和产品得到了更多的曝光和认可，还为公司后续的业务拓展提供了宝贵的商机。</p><p><br></p><p>需要注意的是，一天的数据反馈还不足以全面评估投放策略的长期效果。为了更准确地评估投放效果，公司还需要继续收集和分析后续的数据，如询盘转化率、客户留存率等关键指标。同时，公司还应根据市场变化和客户需求不断调整和优化投放策略，以确保实现长期的业务增长和盈利提升。</p><p><br></p><p>根据首周点击情况，重新定制了新的广告素材计划，后续逐渐更新优化，但考虑到上线时间较短，素材评分还需进一步观察，避免以偏概全。</p><p><br></p><p>综上所述，浙江某橡塑设备有限公司通过采用搜索广告、展示再营销广告、关键词优化及精准多样的广告宣传等策略，在<a href="https://www.300.cn/ztg/yandex.html" target="_blank">Yandex</a>广告平台上取得了初步的成效。未来，客户也会与中企跨境继续关注数据反馈，不断优化投放策略，以实现更大的业务增长和市场份额提升。</p> </div> <div class="artical-footer"> <p> 版权声明： <span>原创</span> </p> <a class="share-btn" href="javascript:;" class="btn btn-success" title="分享" data-toggle="popover" data-html="true" data-container="body" data-placement="bottom" data-content='<div ><img style="width:200px;height:200px;" src="//api.300.cn/qrcode?size=8&logo_size=100&str=https://www.300.cn/news/ztg/41137.html" alt="img" /></div>' > <i class="iconfont iconweixin"></i> 分享 </a> </div> <div class="news_page_box"> <div class="news_left_page"><span>上一篇：</span><a href="/news/ztg/41136.html" title="Yandex案例：93%的意向转化率是如何炼成的">Yandex案例：93%的意向转化率是如何炼成的</a></div> </div> <div style="height: 0px; background-color: #e1e1e1" class="mt10" ></div> </div> <div class="item-right content_hot_articles fl">  <div class="sample-wrap"> <link rel="stylesheet" href="https://s.300.cn/static/v1/css/components/component-agent.css?20230104203054"> <div 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</div> </ggtemplate> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="m"> <div class="news-details"> <div class="main-wrap clearfix"> <div class="item-left"> <div class="artical-top"> <div class="left"> <div class="top-title" id="top-title"> Yandex推广案例：橡塑设备行业当天见效 </div> <div class="m-top-orgin"> <span>来源：做推广</span> <span class="ml42">浏览：<browse class="clickcount-news-41137" data-type="news" data-id="41137"></browse></span> <span class="ml42">2024-08-21</span> </div> </div> </div> <div class="artical_gg_box ajax_gg_new gg_ztg_top_m" data-slug="ztg_top_m"> <ggtemplate> <a url-href="{url}" target="{target}"> <img class="img_bg" pic-src="{pic}" alt="{title}"> </a> </ggtemplate> </div> <div class="artical-content"> <p>浙江某<a href="https://www.300.cn/product/huagong.html" target="_blank">橡塑</a>设备有限公司成立于90年代，总投资1.2亿人民币，是一家生产橡塑机械成套设备及橡胶制品的<a href="https://www.300.cn/product/shuma.html" target="_blank">高新技术</a>企业、浙江省科技型中小企业、市级创新试点企业。专注于橡塑设备、橡胶产品的研发和生产，在中国本土市场占比份额达70%以上。</p><p><br></p><p class="ql-align-center"><img src="https://s.300.cn/archive/images/0f0e333b1c6aaa3757e309f201f9ac8f.png"></p><p><br></p><p><strong>Part.1</strong></p><p><br></p><p><strong>投放策略分析</strong></p><p><strong>1.搜索广告为主，精准锁定高意向客户</strong>：</p><p>浙江某橡塑设备有限公司在投放初期，选择以搜索广告作为主要手段。搜索广告的特点是能够精准捕捉用户搜索意图，针对潜在客户的具体需求进行展示。通过对重点时间段进行单独出价调整，确保了广告在潜在客户活跃的时间段内保持在线，从而提高了广告的曝光率和点击率。</p><p><br></p><p><strong>2.展示再营销广告，二次吸引意向客户：</strong></p><p>在广告投放三个月后，公司增加了展示再营销广告。这种广告形式通过利用吸引眼球的图片和文案，再次触达之前浏览过或点击过公司广告的潜在客户，从而提高转化率。展示再营销广告不仅能够加深客户对公司品牌的印象，还能够进一步激发客户的购买意愿。</p><p><br></p><p><strong>3.<a href="https://www.300.cn/seo1.html" target="_blank">关键词优化</a>与精准多样的广告宣传：</strong></p><p>在广告投放过程中，公司注重关键词的优化和选择。通过深入分析潜在客户的搜索习惯和需求，挑选出与公司产品和服务高度相关的关键词，并进行精准投放。同时，公司还采用了多种形式的广告宣传，如文字、图片、视频等，以更全面地展示公司产品的特点和优势，拉近产品与客户的距离。</p><p><br></p><p><strong>4.数据跟踪反馈，持续改进投放策略：</strong></p><p>公司非常注重投放数据的跟踪和分析。通过实时监控广告的点击率、转化率等关键指标，不断调整和优化投放策略。例如，通过对比不同国家的转化成本，公司确定了效果好的国家，并针对这些国家进行了重点投放。此外，公司还针对重点关键词进行了精细化操作，大大提高了客户的投资回报率。</p><p><br></p><p><strong>Part.2</strong></p><p><br></p><p><strong>首周效果分析及策略优化</strong></p><p>投放一天后，浙江某橡塑设备有限公司就收到了几个询盘。这一结果初步表明，公司的投放策略是有效的，能够在短时间内吸引潜在客户的关注并产生互动。询盘的增加不仅意味着公司品牌和产品得到了更多的曝光和认可，还为公司后续的业务拓展提供了宝贵的商机。</p><p><br></p><p>需要注意的是，一天的数据反馈还不足以全面评估投放策略的长期效果。为了更准确地评估投放效果，公司还需要继续收集和分析后续的数据，如询盘转化率、客户留存率等关键指标。同时，公司还应根据市场变化和客户需求不断调整和优化投放策略，以确保实现长期的业务增长和盈利提升。</p><p><br></p><p>根据首周点击情况，重新定制了新的广告素材计划，后续逐渐更新优化，但考虑到上线时间较短，素材评分还需进一步观察，避免以偏概全。</p><p><br></p><p>综上所述，浙江某橡塑设备有限公司通过采用搜索广告、展示再营销广告、关键词优化及精准多样的广告宣传等策略，在<a href="https://www.300.cn/ztg/yandex.html" target="_blank">Yandex</a>广告平台上取得了初步的成效。未来，客户也会与中企跨境继续关注数据反馈，不断优化投放策略，以实现更大的业务增长和市场份额提升。</p> </div> <div class="artical-footer"> <div> 版权声明：原创 </div> </div> <div style="height: 1px; background-color: #e1e1e1" class="mt10" ></div> <div class="pre-next-box"> <div class="pre-box"><span>上一篇：</span><a href=/news/ztg/41136.html" title="Yandex案例：93%的意向转化率是如何炼成的">Yandex案例：93%的意向转化率是如何炼成的</a></div> </div> <div style="height: 1px; background-color: #e1e1e1" class="mt10" ></div> <div class="relative-artical"> <div class="title">相关文章</div> <div class="relative-artical-content clearfix"> <div class="relative-artical-item clearfix"> <div class="imgWrap"> <a href="/news/ztg/41136.html" rel="nofollow"> <img src="https://s.300.cn/archive/images/288bf112ff0dc2f5df719b9d3ecbe5dd.png" alt="Yandex案例：93%的意向转化率是如何炼成的" /> </a> </div> <a class="fl" href="/news/ztg/41136.html" title="Yandex案例：93%的意向转化率是如何炼成的">Yandex案例：93%的意向转化率是如何炼成的</a> </div> <div class="relative-artical-item clearfix"> <div class="imgWrap"> 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