FAQ à l’intention des entreprises

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<div class="Mobile" data-nc-base="mobile-bar" data-controller="AncillaryLayout"> <div class="Mobile-bar Mobile-bar--top" data-nc-group="top" data-controller="MobileOffset"> <div data-nc-container="top-left"> <a href="/" class="Mobile-bar-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="240px" class="Mobile-bar-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> </div> <div data-nc-container="top-center"></div> <div data-nc-container="top-right"></div> </div> <div class="Mobile-bar Mobile-bar--bottom" data-nc-group="bottom" data-controller="MobileOffset"> <div data-nc-container="bottom-left"> <button class="Mobile-bar-menu" data-nc-element="menu-icon" data-controller-overlay="menu" data-controller="MobileOverlayToggle" aria-label="Open navigation menu" > <svg class="Icon Icon--hamburger" viewBox="0 0 24 18"> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hamburger-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--hotdog" viewBox="0 0 24 14"> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#hotdog-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--plus" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#plus-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#plus-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--dots-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#dots-vertical-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-horizontal" viewBox="0 0 25 7"> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-horizontal-icon--odd" class="use--odd"></use> </svg> <svg class="Icon Icon--squares-vertical" viewBox="0 0 7 25"> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--even" class="use--even"></use> <use xlink:href="/assets/ui-icons.svg#squares-vertical-icon--odd" class="use--odd"></use> </svg> </button> </div> <div data-nc-container="bottom-center"> </div> <div data-nc-container="bottom-right"> <div class="Mobile-bar-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <a href="/search" class="Mobile-bar-search" data-nc-element="search-icon" aria-label="Search"> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </a> </div> </div> <div class="Mobile-overlay"> <div class="Mobile-overlay-menu" data-controller="MobileOverlayFolders"> <div class="Mobile-overlay-menu-main"> <nav class="Mobile-overlay-nav Mobile-overlay-nav--primary" data-content-field="navigation"> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-nav-item--folder-label">About the Program</span> </button> <a href="/en/tools" class="Mobile-overlay-nav-item"> Tools </a> <a href="/en/participating-companies" class="Mobile-overlay-nav-item"> Participants </a> <a href="/en/accountability" class="Mobile-overlay-nav-item"> Accountability </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-nav-item--folder-label">Join Us</span> </button> <a href="/en/consumers" class="Mobile-overlay-nav-item"> For Consumers </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-nav-item--folder-label">À propos du programme</span> </button> <a href="/fr/outils" class="Mobile-overlay-nav-item"> Outils </a> <a href="/fr/participants" class="Mobile-overlay-nav-item"> Participants </a> <a href="/fr/responsabilite" class="Mobile-overlay-nav-item"> Responsabilité </a> <button class="Mobile-overlay-nav-item Mobile-overlay-nav-item--folder" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-nav-item--folder-label">Rejoignez-nous</span> </button> <a href="/fr/consommateurs" class="Mobile-overlay-nav-item"> Pour Consommateurs </a> </nav> <nav class="Mobile-overlay-nav Mobile-overlay-nav--secondary" data-content-field="navigation"> </nav> </div> <div class="Mobile-overlay-folders" data-content-field="navigation"> <div class="Mobile-overlay-folder" data-controller-folder="en/about-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/about-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/principles" class="Mobile-overlay-folder-item"> DAAC Principles </a> <a href="/en/about-adchoices" class="Mobile-overlay-folder-item"> Program Framework </a> <a href="/en/accountability" class="Mobile-overlay-folder-item"> Accountability </a> <a href="/en/faq" class="Mobile-overlay-folder-item"> FAQ </a> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Join the Program </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="en/join-the-program"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="en/join-the-program"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/en/business-registration" class="Mobile-overlay-folder-item"> Use AdChoices </a> <a href="/en/news" class="Mobile-overlay-folder-item"> News </a> <a href="/en/about-daac" class="Mobile-overlay-folder-item"> About the DAAC </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/a-propos-du-programme"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/a-propos-du-programme"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/les-principes" class="Mobile-overlay-folder-item"> Principes de la DAAC </a> <a href="/fr/responsabilite" class="Mobile-overlay-folder-item"> Responsabilité </a> <a href="/fr/faq" class="Mobile-overlay-folder-item"> Foire aux questions </a> <a href="/fr/joindre" class="Mobile-overlay-folder-item"> Rejoignez le programme </a> </div> <div class="Mobile-overlay-folder" data-controller-folder="fr/joindre"> <button class="Mobile-overlay-folder-item Mobile-overlay-folder-item--toggle" data-controller-folder-toggle="fr/joindre"> <span class="Mobile-overlay-folder-item--toggle-label">Back</span> </button> <a href="/fr/enregistrement-dentreprise" class="Mobile-overlay-folder-item"> Enregistrement d'entreprise </a> <a href="/fr/actualites" class="Mobile-overlay-folder-item"> Actualités </a> <a href="/fr/au-sujet" class="Mobile-overlay-folder-item"> Au sujet de la DAAC </a> </div> </div> </div> <button class="Mobile-overlay-close" data-controller="MobileOverlayToggle" aria-label="Close navigation menu"> <svg class="Icon Icon--close" viewBox="0 0 16 16"> <use xlink:href="/assets/ui-icons.svg#close-icon"></use> </svg> </button> <div class="Mobile-overlay-back" data-controller="MobileOverlayToggle"></div> </div> </div> <div class="Parallax-host-outer"> <div class="Parallax-host" data-parallax-host> </div> </div> <div class="Site" data-nc-base="header" data-controller="AncillaryLayout"> <div class="sqs-announcement-bar-dropzone"></div> <header class="Header Header--top"> <div class="Header-inner Header-inner--top" data-nc-group="top"> <div data-nc-container="top-left"> <div class="Header-search" data-nc-element="search"> <form class="Header-search-form" action="/search" method="get"> <input class="Header-search-form-input" name="q" type="text" spellcheck="false" value="" autocomplete="off" placeholder="Search" /> <button class="Header-search-form-submit" type="submit" data-test="template-search"> <svg class="Icon Icon--search--small" viewBox="0 0 15 15"> <use xlink:href="/assets/ui-icons.svg#search-icon--small"></use> </svg> <svg class="Icon Icon--search" viewBox="0 0 20 20"> <use xlink:href="/assets/ui-icons.svg#search-icon"></use> </svg> </button> </form> </div> </div> <div data-nc-container="top-center"> <div class="Header-account" data-nc-element="account" data-controller="UserAccountLink"> <button class="user-accounts-text-link"> <span class="unauth">Sign In</span> <span class="auth">My Account</span> </button> <div class="user-accounts-icon"> <svg class="Icon Icon--user-accounts" viewBox="0 0 28 28"> <use class="use--odd" xlink:href="/assets/ui-icons.svg#accounts-icon--odd"></use> <use class="use--even" xlink:href="/assets/ui-icons.svg#accounts-icon--even"></use> </svg> </div> </div> <div class="Header-social" data-nc-element="social"> <nav class="SocialLinks" data-content-field="connected-accounts"> <div class="SocialLinks-inner"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="SocialLinks-link linkedin-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#linkedin-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#linkedin-unauth-mask"></use> </svg> </div> </a><a href="https://www.facebook.com/daacanada/" target="_blank" class="SocialLinks-link facebook-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#facebook-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#facebook-unauth-mask"></use> </svg> </div> </a><a href="https://www.instagram.com/youradchoices/" target="_blank" class="SocialLinks-link instagram-unauth" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#instagram-unauth-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#instagram-unauth-mask"></use> </svg> </div> </a><a href="https://bsky.app/profile/daacanada.bsky.social" target="_blank" class="SocialLinks-link url" style=""> <div> <svg class="SocialLinks-link-svg" viewBox="0 0 64 64"> <use class="SocialLinks-link-icon" xlink:href="#url-icon"></use> <use class="SocialLinks-link-mask" xlink:href="#url-mask"></use> </svg> </div> </a> </div> </nav> </div> </div> <div data-nc-container="top-right"> </div> </div> </header> <div class="Site-inner"> <header class="Header Header--bottom"> <div class="Header-inner Header-inner--bottom" data-nc-group="bottom"> <div data-nc-container="bottom-left"> <nav class="Header-nav Header-nav--primary" data-nc-element="primary-nav" data-content-field="navigation"> <div class="Header-nav-inner"> <span class="Header-nav-item Header-nav-item--folder"> <a href="/en/about-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">About the Program</a> <span class="Header-nav-folder"> <a href="/en/principles" class="Header-nav-folder-item">DAAC Principles</a> <a href="/en/about-adchoices" class="Header-nav-folder-item">Program Framework</a> <a href="/en/accountability" class="Header-nav-folder-item">Accountability</a> <a href="/en/faq" class="Header-nav-folder-item" data-test="template-nav">FAQ</a> <a href="/en/business-registration" class="Header-nav-folder-item">Join the Program</a> </span> </span><a href="/en/tools" class="Header-nav-item" data-test="template-nav">Tools</a><a href="/en/participating-companies" class="Header-nav-item">Participants</a><a href="/en/accountability" class="Header-nav-item" data-test="template-nav">Accountability</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/en/join-the-program" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Join Us</a> <span class="Header-nav-folder"> <a href="/en/business-registration" class="Header-nav-folder-item">Use AdChoices</a> <a href="/en/news" class="Header-nav-folder-item" data-test="template-nav">News</a> <a href="/en/about-daac" class="Header-nav-folder-item">About the DAAC</a> </span> </span><a href="/en/consumers" class="Header-nav-item" data-test="template-nav">For Consumers</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/a-propos-du-programme" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">À propos du programme</a> <span class="Header-nav-folder"> <a href="/fr/les-principes" class="Header-nav-folder-item">Principes de la DAAC</a> <a href="/fr/responsabilite" class="Header-nav-folder-item">Responsabilité</a> <a href="/fr/faq" class="Header-nav-folder-item" data-test="template-nav">Foire aux questions</a> <a href="/fr/joindre" class="Header-nav-folder-item">Rejoignez le programme</a> </span> </span><a href="/fr/outils" class="Header-nav-item" data-test="template-nav">Outils</a><a href="/fr/participants" class="Header-nav-item">Participants</a><a href="/fr/responsabilite" class="Header-nav-item" data-test="template-nav">Responsabilité</a><span class="Header-nav-item Header-nav-item--folder"> <a href="/fr/joindre" class="Header-nav-folder-title" data-controller="HeaderNavFolderTouch">Rejoignez-nous</a> <span class="Header-nav-folder"> <a href="/fr/enregistrement-dentreprise" class="Header-nav-folder-item">Enregistrement d'entreprise</a> <a href="/fr/actualites" class="Header-nav-folder-item" data-test="template-nav">Actualités</a> <a href="/fr/au-sujet" class="Header-nav-folder-item">Au sujet de la DAAC</a> </span> </span><a href="/fr/consommateurs" class="Header-nav-item" data-test="template-nav">Pour Consommateurs</a> </div> </nav> </div> <div data-nc-container="bottom-center"> <a href="/" class="Header-branding" data-nc-element="branding" data-content-field="site-title"> <img src="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png" alt="AdChoices in Canada" sizes="320px" class="Header-branding-logo" style="display:block" srcset="//images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=100w 100w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=300w 300w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=500w 500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=750w 750w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1000w 1000w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=1500w 1500w, //images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/1573239822493-7FTI37KWNTY349YUBLHV/DAAC-AdChoices-WhiteText-50h.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </a> <div class="Header-tagline" data-nc-element="tagline">The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada</div> </div> <div data-nc-container="bottom-right"> <nav class="Header-nav Header-nav--secondary" data-nc-element="secondary-nav" data-content-field="navigation"> </nav> </div> </div> </header> <div class="Content-outer"> <main class="Main Main--page" > <section class="Main-content" data-content-field="main-content"> <div class="sqs-layout sqs-grid-12 columns-12" data-type="page" data-updated-on="1554480920255" id="page-5c7d605cb208fc9977114b5e"><div class="row sqs-row"><div class="col sqs-col-12 span-12"><div class="row sqs-row"><div class="col sqs-col-10 span-10"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-644918624633bf1f7da4"><div class="sqs-block-content"> <div class="sqs-html-content"> <h1 style="white-space:pre-wrap;"><strong>FAQ à l’intention des entreprises</strong></h1><p data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p> </div> </div></div><div class="sqs-block markdown-block sqs-block-markdown" data-block-type="44" id="block-9aea6a37ffae7676e11f"><div class="sqs-block-content"><h2 id="qui-participe-au-programme-canadien-choix-de-pub-">Qui participe au programme canadien Choix de pub?</h2> <p>La liste des <a href="/fr/participants">entreprises qui participent</a> au programme Choix de pub est disponible sur le présent site et est mise à jour fréquemment.</p> <h2 id="comment-puis-je-savoir-si-les-activit-s-de-mon-organisation-sont-couvertes-par-les-principes-">Comment puis-je savoir si les activités de mon organisation sont couvertes par les principes?</h2> <p>Les principes s’appliquent uniquement aux entités qui font de la publicité ciblée par centres d’intérêt en ligne. Ce n’est pas l’ensemble de la publicité en ligne qui est considérée comme de la publicité ciblée par centres d’intérêt.</p> <p>Bien que les principes soient censés s’appliquer à un large éventail d’entreprises de marketing et de médias, ils portent essentiellement sur trois principaux types d’entités qui, de façon indépendante, diffusent de la publicité pertinente sur des ordinateurs et des appareils spécifiques, d’une façon qui améliore l’expérience en ligne des consommateurs :</p> <ul> <li><strong>Propriétaires de sites</strong>: tels qu’un éditeur ou un exploitant de site Web; </li> </ul> <ul> <li><strong>Tiers</strong>: tels qu’un réseau publicitaire ou une entreprise de données (y compris une plateforme DSP, les échanges d’espaces publicitaires et les agrégateurs de données) et, dans certains cas, les annonceurs, et</li> </ul> <ul> <li><strong>Prestataires de services</strong>: tels qu’un fournisseur d’accès Internet (FAI), un moteur de recherche, une barre d’outils Web, un navigateur ou tout autre service qui permet au prestataire d’avoir accès à toutes ou presque toutes les adresses URL auxquelles ont accédé ses utilisateurs et qui, dans le cadre de ses activités en tant que prestataire, recueille et utilise ces données sur les utilisateurs à des fins de publicité ciblée par centres d’intérêt.</li> </ul> <p>Les actions d’une entité sont régies par les principes respectifs liés aux rôles particuliers qu’elle joue en recueillant et en utilisant des données à des fins de publicité ciblée par centres d’intérêt. Chaque fonction sera soumise séparément aux dispositions pertinentes des principes. </p> <p>Veuillez lire les sections sur les <a href="/fr/participants">propriétaires de sites</a>, les <a href="/fr/proprietaires-de-sites">tiers</a> et les <a href="/fr/tiers">prestataires de services</a> pour en savoir plus sur les responsabilités et les exigences spécifiques à chaque type d’entité en vertu des principes. </p> <h2 id="je-suis-un-diteur-web-et-de-la-publicit-cibl-e-par-centres-d-int-r-t-est-diffus-e-sur-mon-site-web-que-dois-je-faire-en-vertu-des-principes-du-programme-">Je suis un éditeur Web et de la publicité ciblée par centres d’intérêt est diffusée sur mon site Web. Que dois-je faire en vertu des principes du programme?</h2> <p>À ce titre, vous êtes considéré comme un propriétaire de site. Veuillez lire attentivement la section sur les <a href="/fr/proprietaires-de-sites">responsabilités des propriétaires de sites</a> et vous conformer aux exigences qui y sont stipulées.</p> <h2 id="je-recueille-des-donn-es-sur-de-nombreux-sites-web-et-les-utilise-des-fins-de-publicit-cibl-e-par-centres-d-int-r-t-en-ligne-que-dois-je-faire-en-vertu-des-principes-">Je recueille des données sur de nombreux sites Web et les utilise à des fins de publicité ciblée par centres d’intérêt en ligne. Que dois-je faire en vertu des principes?</h2> <p>À ce titre, vous agissez comme un tiers. Par exemple, vous êtes un réseau publicitaire, une entreprise de données (y compris les échanges d’espaces publicitaires ou un agrégateur de données) et dans certains cas, un annonceur.</p> <p>Veuillez lire attentivement la section sur les <a href="/fr/tiers">responsabilités des tiers</a> et vous conformer à toutes les exigences qui y sont stipulées.</p> <h2 id="les-services-que-je-fournis-me-permettent-d-avoir-acc-s-toutes-ou-presque-toutes-les-adresses-url-auxquelles-ont-acc-d-mes-utilisateurs-et-dans-le-cadre-de-mes-activit-s-je-recueille-et-j-utilise-ces-donn-es-sur-les-utilisateurs-des-fins-de-publicit-cibl-e-par-centres-d-int-r-t-que-dois-je-faire-en-vertu-des-principes-">Les services que je fournis me permettent d’avoir accès à toutes ou presque toutes les adresses URL auxquelles ont accédé mes utilisateurs et, dans le cadre de mes activités, je recueille et j’utilise ces données sur les utilisateurs à des fins de publicité ciblée par centres d’intérêt. Que dois-je faire en vertu des principes?</h2> <p>À ce titre, vous êtes considéré comme un prestataire de services. Les prestataires de services peuvent fournir un accès Internet, des capacités de recherche, des barres d’outils Web, des navigateurs Web, des applications de bureau, des logiciels ou autres services semblables.</p> <p>Veuillez lire attentivement la section sur les <a href="/fr/prestataires-de-services">responsabilités des prestataires de services</a> et vous conformer à toutes les exigences qui y sont stipulées.</p> <h2 id="les-principes-stipulent-ils-que-les-tiers-doivent-offrir-aux-consommateurs-la-possibilit-d-exercer-leur-choix-quant-la-publicit-cibl-e-par-centres-d-int-r-t-">Les principes stipulent-ils que les tiers doivent offrir aux consommateurs la possibilité d’exercer leur choix quant à la publicité ciblée par centres d’intérêt?</h2> <p>Oui, les principes du programme stipulent que les tiers doivent offrir aux consommateurs la possibilité d’exercer leur choix quant à la collecte et à l’utilisation des données à des fins de publicité ciblée par centres d’intérêt et quant à la divulgation de ces données à une autre entité aux fins de ce type de publicité.</p> <p>Veuillez lire attentivement la section sur les <a href="/fr/tiers">responsabilités des tiers</a> et vous conformer à toutes les exigences qui y sont stipulées.</p> <h2 id="si-une-entit-recueille-sur-une-page-web-des-donn-es-des-fins-de-publicit-cibl-e-par-centres-d-int-r-t-mais-qu-elle-ne-diffuse-pas-de-publicit-s-reposant-sur-ces-donn-es-doit-elle-quand-m-me-se-conformer-aux-principes-">Si une entité recueille sur une page Web des données à des fins de publicité ciblée par centres d’intérêt, mais qu’elle ne diffuse pas de publicités reposant sur ces données, doit-elle quand même se conformer aux principes?</h2> <p>Oui. Les principes définissent la publicité ciblée par centres d’intérêt comme une pratique de collecte et d’utilisation de données à partir d’un ordinateur ou d’un appareil spécifique en vue d’identifier des comportements de navigation au fil du temps et sur de multiples sites Web. Même si ces données NE SONT PAS actuellement utilisées pour cibler la diffusion de publicités, un avis portant sur cette pratique doit être fourni conformément aux principes, et les autres exigences s’appliquent toujours.</p> <h2 id="les-principes-imposent-ils-des-normes-de-s-curit-particuli-res-concernant-les-donn-es-">Les principes imposent-ils des normes de sécurité particulières concernant les données?</h2> <p>Oui. Les principes exigent que toutes les entités maintiennent des mesures de protection physiques, électroniques et administratives appropriées des données qui ont été recueillies et utilisées à des fins de publicité ciblée par centres d’intérêt, contre la perte, le vol, l’accès non autorisé, la divulgation, la copie, l’utilisation ou la modification. Les principes exigent également que toutes les entités conservent les données qui sont recueillies et utilisées à des fins de publicité ciblée par centres d’intérêt uniquement le temps de répondre à un besoin commercial légitime ou tel que requis par la loi.</p> <p>Les principes stipulent également les mesures que doit prendre le prestataire de services pour protéger les données. Veuillez lire attentivement la section sur les <a href="/fr/prestataires-de-services">responsabilités des prestataires de services</a> et vous conformer à toutes les exigences qui y sont stipulées.</p> <h2 id="les-principes-limitent-ils-la-collecte-de-renseignements-personnels-sensibles-">Les principes limitent-ils la collecte de renseignements personnels sensibles?</h2> <p>Oui. Les principes imposent les limites suivantes à la collecte de renseignements personnels sensibles :</p> <ul> <li>Les entités ne doivent pas recueillir de renseignements personnels à des fins de publicité ciblée par centres d’intérêt auprès d’enfants qu’elles savent, dans les faits, avoir moins de 13 ans ou sur des sites qui s’adressent aux enfants de moins de 13 ans, ou encore, faire autrement de la publicité ciblée par centres d’intérêt qui s’adresse à des enfants qu’elles savent, dans les faits, avoir moins de 13 ans, à moins qu’une telle collecte et autre traitement de renseignements personnels ne soient conformes aux lois régissant la protection de la vie privée au Canada.</li> </ul> <ul> <li>Les entités ne doivent pas recueillir ou utiliser de renseignements personnels sensibles à des fins de publicité ciblée par centres d’intérêt en ligne sans consentement, et ce, tel que requis par les lois canadiennes régissant la protection de la vie privée ou conformément à ces dernières.</li> </ul> <h2 id="les-principes-pr-voient-ils-des-m-canismes-de-responsabilit-et-de-conformit-">Les principes prévoient-ils des mécanismes de responsabilité et de conformité?</h2> <p>Oui. Les Normes de la publicité – organisme indépendant d’autoréglementation de la publicité – vérifient la conformité des entreprises qui participent au programme d’autoréglementation de la DAAC avec les principes et collaborent avec elles pour les aider à s’y conformer. Elles acceptent aussi – et y répondent – les plaintes à l’encontre de pratiques qui semblent ne pas être conformes aux principes. <a href="/fr/responsabilite">En apprendre plus sur le Programme de responsabilité.</a></p> </div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-673f5a8d0a3949d3e077"><div class="sqs-block-content"> <div class="sqs-html-content"> <p style="white-space:pre-wrap;">Pour toute autre question concernant la participation de votre entreprise au programme canadien Choix de pub, veuillez communiquer avec <a href="/fr/contactez-nous"><span style="text-decoration:underline">contactez-vous</span></a>.</p> </div> </div></div></div><div class="col sqs-col-2 span-2"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-258c6ff2868a427e190d"><div class="sqs-block-content"> </div></div></div></div></div></div></div> </section> </main> </div> </div> <footer class="Footer" role="contentinfo" 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style="white-space:pre-wrap;">Digital Advertising Alliance of Canada</h2><p class="" style="white-space:pre-wrap;">2238 Dundas St. West, PO Box 59045, Toronto, Ontario, M6R 3B5</p> </div> </div></div><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1635881524925_48236"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-left social-icons-color-white social-icons-size-large social-icons-shape-circle social-icons-style-solid" > <style> #block-yui_3_17_2_1_1635881524925_48236 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; border: none; } </style> <nav class="sqs-svg-icon--list"> <a href="http://linkedin.com/company/daacanada" target="_blank" class="sqs-svg-icon--wrapper linkedin-unauth" aria-label="LinkedIn"> <div> <svg class="sqs-svg-icon--social" viewBox="0 0 64 64"> <use class="sqs-use--icon" xlink:href="#linkedin-unauth-icon"></use> <use 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target="_blank">Association of Creative Communications Agencies</a><br><a href="https://thecma.ca" target="_blank">Canadian Marketing Association</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca/" target="_blank">Institute of Canadian Agencies</a><br><a href="https://www.iabcanada.com/" target="_blank">Interactive Advertising Bureau of Canada</a><br><br><br><strong>AdChoices</strong> is the self-regulatory program for online interest-based advertising helping to provide notice, transparency, and accountability from the advertising sector online to consumers.</p><p class="" style="white-space:pre-wrap;"><strong>The Digital Advertising Alliance of Canada (DAAC)</strong> is the not-for-profit consortium of trade associations that is responsible for administering the AdChoices self-regulatory program in Canada.</p><p class="" style="white-space:pre-wrap;"><br></p> </div> </div></div><div class="row sqs-row"><div 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data-loader="sqs"> </div> </div> </a> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada</p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718290406784_17315"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_25225"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/how-to-join" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Join Us </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_8995"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/about-daac" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > About DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1552314477327_21391"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/en/news" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > News </a> </div> </div></div><div class="sqs-block 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data-block-type="53" id="block-yui_3_17_2_1_1562767042032_11557"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Political Ads Program </a> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1553289304330_23012"><div class="sqs-block-content"> <div class="sqs-html-content"> <h2 style="white-space:pre-wrap;">Associations de DAAC</h2><p class="" style="white-space:pre-wrap;"><a href="https://acaweb.ca/fr/" target="_blank">Association canadienne des annonceurs</a><br><a href="https://a2c.quebec/" target="_blank">Association des agences de communication créative</a><br><a href="https://thecma.ca" target="_blank">Association canadienne du marketing </a> <a href="https://www.iabcanada.com/fr/" target="_blank">Bureau de la publicité interactive du Canada</a><br><a href="https://www.cmdc.ca" target="_blank">Canadian Media Directors' Council</a><br><a href="http://theica.ca" target="_blank">Institut des agences canadiennes</a><br><br><br><strong>Choix de pub</strong> est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne.</p><p class="" style="white-space:pre-wrap;"><strong>L’Alliance de la publicité numérique du Canada (DAAC</strong>) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.<br> </p> </div> </div></div><div class="row sqs-row"><div class="col sqs-col-3 span-3"><div class="sqs-block image-block sqs-block-image" data-block-type="5" id="block-yui_3_17_2_1_1718312667951_11563"><div class="sqs-block-content"> <div class=" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none " data-test="image-block-inline-outer-wrapper" > <figure class=" sqs-block-image-figure intrinsic " style="max-width:625px;" > <div class="image-block-wrapper" data-animation-role="image" > <div class="sqs-image-shape-container-element has-aspect-ratio " style=" position: relative; padding-bottom:32.15999984741211%; overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black); " > <img data-stretch="false" data-src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" data-image-dimensions="625x201" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" src="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png" width="625" height="201" alt="" sizes="(max-width: 640px) 100vw, (max-width: 767px) 25vw, 25vw" style="display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%" onload="this.classList.add("loaded")" srcset="https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5c055f98620b858a898bfcae/53f4d389-6d27-48e2-b851-d9ef33489914/piccaso_awards_canada_white.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </div> </div> <figcaption class="image-caption-wrapper"> <div class="image-caption"><p class="" style="white-space:pre-wrap;">La DAAC est la fière récipiendaire d’un prix  PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif » </p></div> </figcaption> </figure> </div> </div></div></div><div class="col sqs-col-3 span-3"><div class="sqs-block spacer-block sqs-block-spacer sized vsize-1" data-block-type="21" id="block-yui_3_17_2_1_1718312667951_27464"><div class="sqs-block-content"> </div></div></div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1720188539658_34701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/enregistrement-dentreprise" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Rejoignez-nous </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1547497934081_7701"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/au-sujet" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Au sujet de la DAAC </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1549292270993_166409"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/actualites" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Actualités </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1553536265944_12413"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/juridique" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Juridique </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1544048323512_49639"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="/fr/politique-de-confidentialite" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" > Politique de confidentialité </a> </div> </div></div><div class="sqs-block button-block sqs-block-button" data-block-type="53" id="block-yui_3_17_2_1_1562767042032_13204"><div class="sqs-block-content"> <div class="sqs-block-button-container sqs-block-button-container--left" data-animation-role="button" data-alignment="left" data-button-size="medium" data-button-type="primary" > <a href="https://politicalads.ca/fr/" class="sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element" target="_blank" > Programme Publicité politique </a> </div> </div></div></div></div><div class="sqs-block html-block sqs-block-html" data-block-type="2" data-border-radii="{"topLeft":{"unit":"px","value":0.0},"topRight":{"unit":"px","value":0.0},"bottomLeft":{"unit":"px","value":0.0},"bottomRight":{"unit":"px","value":0.0}}" id="block-yui_3_17_2_1_1547497934081_9359"><div class="sqs-block-content"> <div class="sqs-html-content"> <p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p style="text-align:center;white-space:pre-wrap;" class="">© 2024 Digital Advertising Alliance Of Canada<br></p> </div> </div></div><div class="sqs-block spacer-block sqs-block-spacer" data-aspect-ratio="5.314009661835748" data-block-type="21" id="block-yui_3_17_2_1_1547134459328_24998"><div class="sqs-block-content"> </div></div></div></div></div> <div class="Footer-middle"> <div class="Footer-business"> <div class="Footer-business-info"> <div class="Footer-business-info-item Footer-business-info-item--name">Digital Advertising Alliance of Canada (DAAC)</div> <div class="Footer-business-info-item">33 Bloor Street East, Suite 303,</div> <div class="Footer-business-info-item">Toronto, Ontario, M4W 3H1,</div> <div class="Footer-business-info-item Footer-business-info-item--country">Canada</div> <a href="mailto:info@daac.ca" title="info@daac.ca" target="_blank" class="Footer-business-info-item Footer-business-info-item--email">info@daac.ca</a> </div> <div class="Footer-business-hours"> <div class="Footer-business-hours-heading">Hours</div> <div class="Footer-business-hours-item">Mon 9am - 5pm</div> <div class="Footer-business-hours-item">Tue 9am - 5pm</div> <div class="Footer-business-hours-item">Wed 9am - 5pm</div> <div class="Footer-business-hours-item">Thu 9am - 5pm</div> <div class="Footer-business-hours-item">Fri 9am - 5pm</div> <div class="Footer-business-hours-item">Sat Closed</div> <div class="Footer-business-hours-item">Sun Closed</div> </div> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--middle sqs-alternate-block-style-container empty" data-layout-label="Footer Middle Blocks" data-type="block-field" data-updated-on="1452386857557" id="footerBlocksMiddle"><div class="row sqs-row"><div class="col sqs-col-12 span-12"></div></div></div> </div> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--bottom 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