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class="loader-container"> <svg class="icon icon-spinner-two-way " aria-hidden="true" role="img"> <use href="#icon-spinner-two-way" xlink:href="#icon-spinner-two-way"></use> </svg> </div> </div> <header id="masthead" class="site-header left-align"> <div class="wrapper"> <div class="site-branding pull-left"> <a href="https://www.wolton.cnrs.fr/" class="custom-logo-link" rel="home" aria-current="page"><img width="92" height="92" src="https://i0.wp.com/www.wolton.cnrs.fr/wp-content/uploads/2021/03/cropped-cropped-LOGO_CNRS_2019_RVB-1-e1620803273344.png?fit=92%2C92&ssl=1" class="custom-logo" alt="Dominique Wolton" decoding="async" /></a> <div class="site-details"> <p class="site-title"><a href="https://www.wolton.cnrs.fr/" rel="home">Dominique Wolton</a></p> <p class="site-description">Directeur de recherche au CNRS, directeur de la revue internationale Hermès, président du Conseil de l'éthique publicitaire (CEP)</p> </div> </div> <nav id="site-navigation" class="main-navigation"> <button 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Wolton a fondé en 2007 l’Institut des sciences de la communication du CNRS (ISCC). Il a également créé et dirige la Revue internationale <em><strong>Hermès</strong></em> depuis 1988 (CNRS Éditions). Elle a pour objectif d’étudier de manière interdisciplinaire la communication, dans ses rapports avec les individus, les techniques, les cultures, les sociétés. Il dirige aussi la collection de livres de poche « Les Essentiels d’Hermès » et la collection d’ouvrages « CNRS Communication » (CNRS Éditions).<strong></strong></p> <p><strong>En quarante ans de recherche, Dominique Wolton a exploré dix grands thèmes :</strong></p> <ol class="wp-block-list"> <li><strong>L’individu, la famille, les relations interpersonnelles</strong></li> <li><strong>Travail et technique</strong></li> <li><strong>Médias et opinion publique</strong></li> <li><strong>Espace public et communication politique </strong></li> <li><strong>Information et journalisme </strong></li> <li><strong>Internet et le numérique</strong></li> <li><strong>Europe ; politique, culture, anthropologie</strong></li> <li><strong>Diversité culturelle et mondialisation. Langues romanes et aires culturelles</strong></li> <li><strong>Rapports sciences-techniques-société </strong></li> <li><strong>Information, communication et épistémologie de la connaissance</strong></li> </ol> <p>Après avoir écrit sur les médias, la communication politique, l’Europe, Internet, les rapports sciences – société, il étudie les conséquences politiques et culturelles de la mondialisation de l’information et de la communication. Pour lui, l’information et la communication sont un des enjeux politiques majeurs du 21<sup>e</sup> siècle, et la cohabitation culturelle un impératif à construire comme condition de la troisième mondialisation.</p> <p><strong>Dans un monde ouvert où tout circule vite et où les différences culturelles sont majeures il faut valoriser les trois situations de communication. <em>Le partage</em>, l’intercompréhension ce qui est recherché mais rare. <em>L’incommunication</em> qui est la situation la plus fréquente avec la nécessité de négocier pour arriver à communiquer. L’échec c’est-à-dire <em>l’acommunication</em> comme troisième dimension.</strong></p> <p>La communication avec ces trois perspectives, est un concept essentiel pour penser et organiser les rapports humains et sociaux d’aujourd’hui.</p> <p><strong>Avec cette trilogie, l’incommunication devient le concept central qui met au cœur des rapports sociaux la négociation et la cohabitation.</strong></p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Incommunication : le défi du XXIe siècle, par Dominique Wolton" width="819" height="461" src="https://www.youtube.com/embed/xV6mE9KPJ88?list=PLIn85KTtL_swqBIpQAmMpOjS4xQ7fb16v" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe> </div></figure> <ul class="wp-block-social-links is-layout-flex 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c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z"></path></svg><span class="wp-block-social-link-label screen-reader-text">Twitter</span></a></li> <li class="wp-social-link wp-social-link-youtube wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://www.youtube.com/c/DominiqueWoltonCNRS/videos" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z"></path></svg><span class="wp-block-social-link-label screen-reader-text">YouTube</span></a></li></ul> <h1 class="wp-block-heading"><strong>Distinctions</strong></h1> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <ul class="wp-block-list"> <li>Officier dans l’Ordre de la Légion d’Honneur</li> <li>Commandeur de l’Ordre National du Mérite</li> <li>Officier dans l’Ordre des Palmes Académiques</li> <li>Officier dans l’Ordre des Arts et Lettres</li> <li>Membre de l’Académie des Technologies</li> <li>Membre de l’Académie des Sciences de l’Outremer</li> </ul> </div></div> <h1 class="wp-block-heading"><strong>Fonctions antérieures </strong></h1> <ul class="wp-block-list"> <li>Membre du Conseil d’administration du Groupe France Télévisions de 2000 à 2015</li> <li>Fondateur et directeur de l’Institut des sciences de la communication du CNRS (ISCC) de 2007 à 2013</li> <li>Membre du Conseil scientifique du CNRS (2005-2010)</li> <li>Fondateur et directeur du Laboratoire Information, communication et enjeux scientifiques CNRS (2000-2011)</li> <li>Fondateur et directeur du Laboratoire Communication et Politique CNRS (1987-2000)</li> <li>Membre du Comité d’Éthique pour les Sciences du CNRS (Comets) (1993-2005)</li> <li>Membre du Comité consultatif national d’éthique pour les Sciences de la Vie et de la Santé (CCNE) (1997-2005)</li> <li>Directeur du Programme Communication du CNRS (1985-1997) et du Programme Science, Technologie, Société du CNRS (1980-1985)</li> <li>Membre du Haut Conseil de la Francophonie (2004-2006)</li> </ul> <hr class="wp-block-separator has-css-opacity"/> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <h1 class="wp-block-heading"><strong>La revue internationale <em>Hermès</em> </strong></h1> <p>Fondée en 1988 par Dominique Wolton, <em><strong>Hermès</strong></em> est l’une des premières revues françaises spécialisées en sciences de l’information et de la communication. Elle est rattachée au CNRS depuis sa création et est publiée par CNRS Éditions. Son nom fait référence au dieu grec du commerce et des messagers.</p> <p><strong>La problématique générale de la revue est d’étudier de manière interdisciplinaire la communication dans ses rapports avec les individus, les techniques, les cultures, les sociétés… La communication n’y est jamais posée comme un fait, mais comme une tentative de se tourner vers l’Autre. </strong>Le travail théorique de la revue vise à réintroduire la figure de l’Autre comme au cœur du processus de communication, elle ne cesse de faire de l’altérité le pendant de la communication.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-width wp-block-button__width-75 is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="https://www.cnrseditions.fr/revue/hermes/" target="_blank" rel="noreferrer noopener">Version papier CNRS éditions</a></div> </div> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-width wp-block-button__width-75 is-style-outline is-style-outline--2"><a class="wp-block-button__link wp-element-button" href="https://www.cairn.info/revue-hermes-la-revue.htm" target="_blank" rel="noreferrer noopener">Version numérique cairn.info</a></div> </div> <figure class="wp-block-embed is-type-video is-provider-dailymotion wp-block-embed-dailymotion alignwide wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Présentation de la revue Hermès" frameborder="0" width="819" height="460" src="https://geo.dailymotion.com/player.html?video=x7lt97h&" allowfullscreen allow="autoplay; fullscreen; picture-in-picture"></iframe> </div><figcaption class="wp-element-caption"><a href="https://www.wolton.cnrs.fr/revue-hermes-n-87-lerudition/" target="_blank" rel="noreferrer noopener">En savoir plus sur le nouveau numéro d’Hermès consacré à l’érudition</a></figcaption></figure> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"> <ul class="wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex"><li class="wp-social-link wp-social-link-wordpress wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://hermes.hypotheses.org/" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M12.158,12.786L9.46,20.625c0.806,0.237,1.657,0.366,2.54,0.366c1.047,0,2.051-0.181,2.986-0.51 c-0.024-0.038-0.046-0.079-0.065-0.124L12.158,12.786z M3.009,12c0,3.559,2.068,6.634,5.067,8.092L3.788,8.341 C3.289,9.459,3.009,10.696,3.009,12z M18.069,11.546c0-1.112-0.399-1.881-0.741-2.48c-0.456-0.741-0.883-1.368-0.883-2.109 c0-0.826,0.627-1.596,1.51-1.596c0.04,0,0.078,0.005,0.116,0.007C16.472,3.904,14.34,3.009,12,3.009 c-3.141,0-5.904,1.612-7.512,4.052c0.211,0.007,0.41,0.011,0.579,0.011c0.94,0,2.396-0.114,2.396-0.114 C7.947,6.93,8.004,7.642,7.52,7.699c0,0-0.487,0.057-1.029,0.085l3.274,9.739l1.968-5.901l-1.401-3.838 C9.848,7.756,9.389,7.699,9.389,7.699C8.904,7.67,8.961,6.93,9.446,6.958c0,0,1.484,0.114,2.368,0.114 c0.94,0,2.397-0.114,2.397-0.114c0.485-0.028,0.542,0.684,0.057,0.741c0,0-0.488,0.057-1.029,0.085l3.249,9.665l0.897-2.996 C17.841,13.284,18.069,12.316,18.069,11.546z M19.889,7.686c0.039,0.286,0.06,0.593,0.06,0.924c0,0.912-0.171,1.938-0.684,3.22 l-2.746,7.94c2.673-1.558,4.47-4.454,4.47-7.771C20.991,10.436,20.591,8.967,19.889,7.686z M12,22C6.486,22,2,17.514,2,12 C2,6.486,6.486,2,12,2c5.514,0,10,4.486,10,10C22,17.514,17.514,22,12,22z"></path></svg><span class="wp-block-social-link-label screen-reader-text">WordPress</span></a></li> <li class="wp-social-link wp-social-link-linkedin wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://www.linkedin.com/company/la-revue-herm%C3%A8s" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z"></path></svg><span class="wp-block-social-link-label screen-reader-text">LinkedIn</span></a></li> <li class="wp-social-link wp-social-link-twitter wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://twitter.com/Revue_Hermes" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false"><path d="M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z"></path></svg><span class="wp-block-social-link-label screen-reader-text">Twitter</span></a></li></ul> </div></div> <div style="height:100px" aria-hidden="true" class="wp-block-spacer"></div> <h1 class="wp-block-heading">Le Conseil de l’éthique publicitaire (CEP)</h1> <p>Le Conseil de l’éthique publicitaire (CEP), instance indépendante associée à l’Autorité de régulation professionnelle de la publicité (ARPP), a pour mission d’éclairer l’Autorité sur les thèmes émergents dans la société, la réception des messages publicitaires par le corps social et l’évolution rapide des sensibilités, dont les variations complexifient la réflexion déontologique. Sur la base d’une veille permanente,<strong> il analyse les problèmes d’ordre anthropologique posés par le contenu de la publicité et l’évolution de ses formats, tout en proposant une réflexion critique sur les attaques dont elle fait injustement l’objet.</strong></p> <p>Conçu comme un « <em>think-thank </em>», il interroge les pratiques et les messages publicitaires dans leurs rapports avec une société en mouvement, dans un contexte où la demande croissante de morale et de sanction impose que soient aussi défendus les principes de la liberté d’entreprise et de création.</p> <p>En 2019, il a fait le choix d’avis moins nombreux mais plus travaillés, plus documentés, et ouverts à davantage d’auditions. Ils sont désormais publiés sous le format de «<a href="https://www.cep-pub.org/actualite/categorie/les-cahiers-du-cep/" target="_blank" rel="noreferrer noopener"><em> Cahiers du CEP</em></a> » :</p> <p></p> <div class="wp-block-image"> <figure class="alignleft size-large is-resized"><img data-recalc-dims="1" loading="lazy" decoding="async" width="731" height="1024" src="https://i0.wp.com/www.wolton.cnrs.fr/wp-content/uploads/2024/01/Capture-decran-2024-01-24-a-12.24.21.png?resize=731%2C1024&ssl=1" alt="" class="wp-image-1058" style="aspect-ratio:0.7390029325513197;width:278px;height:auto" srcset="https://i0.wp.com/www.wolton.cnrs.fr/wp-content/uploads/2024/01/Capture-decran-2024-01-24-a-12.24.21.png?resize=731%2C1024&ssl=1 731w, https://i0.wp.com/www.wolton.cnrs.fr/wp-content/uploads/2024/01/Capture-decran-2024-01-24-a-12.24.21.png?resize=214%2C300&ssl=1 214w, https://i0.wp.com/www.wolton.cnrs.fr/wp-content/uploads/2024/01/Capture-decran-2024-01-24-a-12.24.21.png?resize=768%2C1076&ssl=1 768w, https://i0.wp.com/www.wolton.cnrs.fr/wp-content/uploads/2024/01/Capture-decran-2024-01-24-a-12.24.21.png?resize=610%2C854&ssl=1 610w, https://i0.wp.com/www.wolton.cnrs.fr/wp-content/uploads/2024/01/Capture-decran-2024-01-24-a-12.24.21.png?w=974&ssl=1 974w" sizes="auto, (max-width: 731px) 100vw, 731px" /></figure></div> <ul class="wp-block-list"> <li><strong>Les Cahiers du CEP n° 7 </strong>– <a href="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n7-diversite-linguistique-culturelle-et-publicite/" data-type="link" data-id="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n7-diversite-linguistique-culturelle-et-publicite/">Diversité culturelle, linguistique et diversité</a>, avec la Tribune de Dominique Wolton « La troisième mondialisation ».</li> <li><strong>Les Cahiers du CEP n° 6</strong> – <a href="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n6-politique-communication-publicite/" data-type="link" data-id="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n6-politique-communication-publicite/">Politique, communication, publicité</a>, avec la Tribune de Dominique Wolton « La communication politique, indispensable et fragile ».</li> <li><strong>Les Cahiers du CEP n° 5</strong> – <a href="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n5-animaux-societe-et-publicite/" data-type="link" data-id="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n5-animaux-societe-et-publicite/">Animaux, société et publicité</a>, avec la Tribune de Dominique Wolton « L’Ontologie animale ».</li> <li><strong>Les Cahiers du CEP n° 4</strong> – <a href="https://www.cep-pub.org/actualite/arpp-cahiers-cep-4-hypersegmentation-publicite-defis-sociaux-et-deontologiques/" target="_blank" rel="noreferrer noopener">L’hypersegmentation de la publicité : défis sociétaux et déontologiques</a>, comprenant la Tribune de Dominique Wolton « Publicité : segmenter, c’est réifier ».</li> <li><strong>Les Cahiers du CEP n° 3</strong> – <a href="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n3-publicite-et-nouvelles-censures-la-publicite-bouc-emissaire/" target="_blank" rel="noreferrer noopener">Publicité et nouvelles censures. La publicité bouc émissaire</a>, avec pour Tribune « Publicité ? Penser ce clair-obscur ».<br></li> <li><strong>Les Cahiers du CEP n° 2 </strong>– <a href="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n2-publicite-stereotypes-et-representations/" target="_blank" rel="noreferrer noopener">Publicité, stéréotypes et représentations</a>, avec la Tribune « Stéréotypes, représentations et publicité : l’enfer est pavé de bonne intentions ».</li> <li><strong>Les Cahiers du CEP n° 1</strong> – <a href="https://www.cep-pub.org/actualite/les-cahiers-du-cep-n1-questions-ecologiques/" target="_blank" rel="noreferrer noopener">Questions écologiques</a>, avec pour Tribune « La publicité, protection et liberté ».</li> </ul> <ul class="wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex"><li class="wp-social-link wp-social-link-facebook wp-block-social-link"><a rel="noopener nofollow" target="_blank" href="https://www.facebook.com/ARPPub/" class="wp-block-social-link-anchor"><svg width="24" height="24" viewBox="0 0 24 24" version="1.1" 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