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entry-content--single"> <div class="article__featured-media"> <div class="video jw-video article__featured-video" data-media-id="Turbe6DE" data-media-type="playlist" data-has-didomi-dependency="true" ></div> </div> <div class="article-meta"> <div class="article-meta__content"> <div class="article-meta__authors"> <div class="article-meta__author"> <div class="article-meta__author-avatar"> <img width="48" height="36" src="https://www.marie-claire.es/wp-content/uploads/sites/2/2022/12/30/63aebb4484fd6.webp?w=48" class="avatar avatar-48 photo wp-post-image" alt="Violeta Vald茅s" loading="lazy" srcset="https://www.marie-claire.es/wp-content/uploads/sites/2/2022/12/30/63aebb4484fd6.webp 214w, https://www.marie-claire.es/wp-content/uploads/sites/2/2022/12/30/63aebb4484fd6.webp?resize=120,90 120w, https://www.marie-claire.es/wp-content/uploads/sites/2/2022/12/30/63aebb4484fd6.webp?resize=180,135 180w" sizes="auto, (max-width: 48px) 100vw, 48px" /> </div> <div class="article-meta__author-content"> <p class="article-meta__author-published"> <span class="article-meta__author-label"> Publicado por </span> <a href="https://www.marie-claire.es/autores/violeta-valdes/" class="article-meta__author-name" aria-label="Ir a la p谩gina de archivo Violeta Vald茅s" > Violeta Vald茅s </a> </p> <p class="article-meta__author-bio"> Periodista especializada en moda y belleza </p> </div> </div> </div> <div class="article-meta__info"> <span class="article-meta__info-date"> Creado: <time datetime="2019-06-25T14:14:02+00:00"> 25.06.2019 | 14:14 </time> </span> </div> </div> </div> <p>"Si no eres capaz de amarte a ti misma, ¿cómo vas a amar a otra persona?", reza el perfil de Instagram de <b>Jill Kortleve (@jilla.tequila)</b>. Su mensaje (que reformula el clásico "cómo va a quererte alguien") resume el discurso <a rel="nofollow" title="La cuarta ola feminista: ¿hasta cuándo va a durar?" href="/temas/feminismo/">feminista</a> en boga, del que poco a poco se apropia la industria de la moda con gestos como el de H&M, al contratar a esta modelo. De origen holandés y afincada en Nueva York, Jill tiene 25 años, mide 1,75 m y sus medidas son 91-84-107,5:<b> en teoría, las de una <a rel="nofollow" title="La primera modelo curvy en aparecer en un catálogo de Victoria's Secret es española" href="/corazon/5229.html">modelo curvy</a></b><b>; en realidad, una mujer normal</b>. Por ese motivo, resulta llamativo (¡y muy liberador!) que no protagonice la campaña de tallas grandes, sino la de baño, donde luce en todo su esplendor tatuajes, estrías y algo de vello: algo revolucionario para un gigante de la moda de masas como H&M.</p> <p>Según nos cuenta Iratxe Fuente, del departamento de comunicación de esta cadena: "Tenemos directrices claras de retocar lo mínimo las imágenes, y recibimos muy buen <i>feedback</i> de nuestros clientes. Estamos muy contentos de poder inspirarlos y promover la diversidad. Somos una compañía global presente en 72 mercados y, sin duda, la diversidad es una parte clave de nuestro éxito", señala.</p> <p>En cuanto a Jill: "Me llevó unos 22 años darme cuenta de que tenía el control de mi propia vida. Tomé una gran decisión en mi trabajo, que fue dejar de concentrarme en mi peso corporal", declaró a Dazed & Confused. "Ahora quiero inspirar a niñas y niños, y mostrar que <b>no pasa nada por no encajar en los estándares de belleza, por ser una mujer morena y tener bigote y pelo en los brazos y no tener un abdomen plano".</b></p><div class="banner-slot-wrapper"><div class="banner henneoHB_desktop" style="--min-height-sm: auto;--min-height-md: 250px;--min-height-lg: 250px;" id="intext"></div></div> <p>Lo cierto es que no le ha ido mal: participó en el desfile de PV/19 de Alexander McQueen; ha posado '<i>photoshop-free</i>' en el catálogo de lencería de &Other Stories (que ya en 2015 mostraba modelos con vello en las axilas); y ha sido imagen de Fenty Beauty, la marca de cosméticos de Rihanna, que persigue cumplir las necesidades de todas las mujeres, con independencia de su tono de piel.</p> <p></p><h5>Viva la (r)evolución</h5><b>Sin embargo, quizá Jill no hubiera triunfado como modelo 'estándar' hace solo cinco años. Para empezar porque la estigmatización de la etiqueta '</b><i>curvy</i>' es recientísima (ahora se dice 'modelo que nos representa a todas') y porque hasta hace muy poco nadie se tapaba la nariz al oír hablar de 'mujeres reales'... Aunque aún vivimos casos escandalosos. Con 1,75 m de altura y 55 kg de peso, Barbara Palvin acaba de unirse al elenco de Victoria's Secret, supuestamente, como el nuevo ángel <i>plus size</i> (ejem, que nos representa a todas) de la firma.Por suerte, resulta anecdótico, y la mayoría ya se mueve en la dirección adecuada. El Corte Inglés, sin ir más lejos, ha ampliado su línea Woman con nuevas submarcas (Woman Limited, Woman Plus, Woman Fiesta, Woman Weekend) dirigidas a mujeres de todas las tallas y edades. Para demostrarlo, <b>su campaña publicitaria ha sido protagonizada por las propias dependientas de El Corte Inglés</b>, con un resultado más que convincente. Además, hay una marca de belleza que jamás ha contratado a una modelo profesional: "Dove siempre ha defendido el cuerpo femenino y que las mujeres vean la belleza como una fuente de confianza y no de ansiedad", señalan desde la firma. Este año han ido un paso más allá: "El proyecto #ShowUs tiene el objetivo de romper con los estereotipos actuales de belleza y que tanto las marcas como los medios de comunicación utilicen imágenes más inclusivas y que representen a todas las mujeres". ¿Su herramienta? Un banco de imágenes de mujeres 'naturales', elaborado en colaboración con Girlgaze y ubicado dentro de la agencia Getty. <h5>Más allá de la talla</h5><b>"La belleza real es la que poseen todas las mujeres, independientemente de su físico, raza o edad"</b>, defienden en Dove. A pesar de que este año las semanas de la moda contrataron a más modelos de color que nunca, aún suspenden en variedad de tallas y rangos de edad. Y aplaudimos que el cambio haya arrancado, pero a pesar del macrofenómeno feminista y tanto <i>body-positive</i>, nos preguntamos: ¿cómo es posible que se produzca tan despacio? <p><b>Sin embargo, quizá Jill no hubiera triunfado como modelo 'estándar' hace solo cinco años. Para empezar porque la estigmatización de la etiqueta '</b><i>curvy</i>' es recientísima (ahora se dice 'modelo que nos representa a todas') y porque hasta hace muy poco nadie se tapaba la nariz al oír hablar de 'mujeres reales'... Aunque aún vivimos casos escandalosos. Con 1,75 m de altura y 55 kg de peso, Barbara Palvin acaba de unirse al elenco de Victoria's Secret, supuestamente, como el nuevo ángel <i>plus size</i> (ejem, que nos representa a todas) de la firma.</p> <p>Por suerte, resulta anecdótico, y la mayoría ya se mueve en la dirección adecuada. El Corte Inglés, sin ir más lejos, ha ampliado su línea Woman con nuevas submarcas (Woman Limited, Woman Plus, Woman Fiesta, Woman Weekend) dirigidas a mujeres de todas las tallas y edades. Para demostrarlo, <b>su campaña publicitaria ha sido protagonizada por las propias dependientas de El Corte Inglés</b>, con un resultado más que convincente. Además, hay una marca de belleza que jamás ha contratado a una modelo profesional: "Dove siempre ha defendido el cuerpo femenino y que las mujeres vean la belleza como una fuente de confianza y no de ansiedad", señalan desde la firma. Este año han ido un paso más allá: "El proyecto #ShowUs tiene el objetivo de romper con los estereotipos actuales de belleza y que tanto las marcas como los medios de comunicación utilicen imágenes más inclusivas y que representen a todas las mujeres". ¿Su herramienta? Un banco de imágenes de mujeres 'naturales', elaborado en colaboración con Girlgaze y ubicado dentro de la agencia Getty.</p> <p><b>"La belleza real es la que poseen todas las mujeres, independientemente de su físico, raza o edad"</b>, defienden en Dove. A pesar de que este año las semanas de la moda contrataron a más modelos de color que nunca, aún suspenden en variedad de tallas y rangos de edad. Y aplaudimos que el cambio haya arrancado, pero a pesar del macrofenómeno feminista y tanto <i>body-positive</i>, nos preguntamos: ¿cómo es posible que se produzca tan despacio? </p> <footer class="article__footer"> <div class="news-collection news-collection--has-lg-font-size news-collection--is-default article__tags"> <div class="news-collection__wrapper"> <div class="news-collection__title"> <span> Temas: </span> </div> <div class="news-collection__items"> <a href="https://www.marie-claire.es/temas/belleza/" class="button button--is-text news-collection__item-link" > <span> Belleza </span> </a> <a href="https://www.marie-claire.es/temas/curvy/" class="button button--is-text news-collection__item-link" > <span> Curvy </span> </a> <a href="https://www.marie-claire.es/temas/feminismo/" class="button button--is-text news-collection__item-link" > <span> Feminismo </span> </a> <a href="https://www.marie-claire.es/temas/hm/" class="button button--is-text news-collection__item-link" > 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Por suerte, grandes compositoras sentaron las bases del feminismo. </div> <div class="post-card__authors"> <ul> <li> Anna Pardo </li> <li> Silvia Olivero </li> </ul> </div> </div> </article> <article class="post-card post-card--has-variant-lg-stacked has-aspect-ratio-16-9"> <div class="post-card__media-wrapper"> <figure class="image post-card__media size-card-lg-stacked-landscape" > <img width="550" height="309" src="https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-4-3.jpg?w=550&h=309&crop=1" class="wp-image-559952" alt="" decoding="async" fetchpriority="auto" loading="lazy" srcset="https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-4-3.jpg 1920w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-4-3.jpg?resize=300,169 300w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-4-3.jpg?resize=768,432 768w, 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La prenda lujosa que toda amante de la moda deber铆a tener en el armario</a> </h2> <div class="post-card__excerpt"> Hablamos sobre por qu茅 este tipo de pantal贸n es el nuevo b谩sico del fondo de armario de toda fashion addict. </div> <div class="post-card__authors"> <ul> <li> Anna Pardo </li> </ul> </div> </div> </article> <article class="post-card post-card--has-variant-lg-stacked has-aspect-ratio-16-9"> <div class="post-card__media-wrapper"> <figure class="image post-card__media size-card-lg-stacked-landscape" > <img width="550" height="309" src="https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?w=550&h=309&crop=1" class="wp-image-559092" alt="" decoding="async" fetchpriority="auto" loading="lazy" srcset="https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg 1920w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=300,169 300w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=768,432 768w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=1024,576 1024w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=1536,864 1536w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=290,163 290w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=635,357 635w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=195,109 195w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=120,67 120w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=353,198 353w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=180,101 180w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=747,420 747w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=550,309 550w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=255,143 255w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=1140,641 1140w, https://www.marie-claire.es/wp-content/uploads/sites/2/2025/01/Copia-de-Portada-con-circulo-1-1.jpg?resize=1370,770 1370w" sizes="auto, (max-width: 550px) 100vw, 550px" /> </figure> </div> <div class="post-card__content"> <h2 class="post-card__title"> <a href="https://www.marie-claire.es/moda/tendencias-semana-de-la-moda-masculina-de-paris.html" class="post-card__title-link">Comienza la temporada de desfiles: 5 tendencias fichadas en la Semana de la Moda masculina de Par铆s</a> </h2> <div class="post-card__excerpt"> Puede que las propuestas subidas a la pasarela hayan sido para ellos, pero fuera de los 'fashion shows', ellas tambi茅n marcan tendencia. Te hacemos un recopilatorio de las que no pueden faltarte este invierno. </div> <div class="post-card__authors"> <ul> <li> Luc铆a Garrido V谩zquez </li> </ul> </div> </div> </article> </div> </div> </section> </div> </div> <div class="banner henneoHB_desktop henneoHB_mobile banner--is-centered banner--with-spacing" style="--min-height-sm: 100px;--min-height-md: 200px;--min-height-lg: 250px;" id="bottom"></div> </main> <footer class="footer"> <div class="footer__content container"> <div class="footer__content-top"> <div class="footer__logo"> <a href="https://www.marie-claire.es/" class="footer__logo-link"> <span class="visually-hidden"> Marie Claire </span> <svg xmlns="http://www.w3.org/2000/svg" width="282" height="49" viewBox="0 0 282 49"><path fill="currentColor" d="M228.993 1.586c1.078.705 1.968 1.808 2.389 2.91.656 2.029.282 4.454-.937 5.865-2.108 2.47-5.575 2.646-7.918 1.764-1.406-.617-3.092-2.16-3.374-4.101-.374-2.073.328-4.233 1.781-5.512 1.968-1.94 5.529-2.338 8.059-.926M113.075 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