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Marketing por SMS | Resumen | Odoo
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o_marketing_apps o_highlighted"> <div class="o_nav_app_family">Marketing</div> <ul> <li><a class="dropdown-item" href="/es_ES/app/social-marketing">Marketing social</a></li> <li><a class="dropdown-item" href="/es_ES/app/email-marketing">Marketing por correo electrónico</a></li> <li><a class="dropdown-item" href="/es_ES/app/sms-marketing">Marketing por SMS</a></li> <li><a class="dropdown-item" href="/es_ES/app/events">Eventos</a></li> <li><a class="dropdown-item" href="/es_ES/app/marketing-automation">Automatización de marketing</a></li> <li><a class="dropdown-item" href="/es_ES/app/surveys">Encuestas</a></li> </ul> </div> <div class="col-md-3 o_services_apps "> <div class="o_nav_app_family">Servicios</div> <ul> <li><a class="dropdown-item" href="/es_ES/app/project">Proyecto</a></li> <li><a class="dropdown-item" href="/es_ES/app/timesheet">Partes de horas</a></li> <li><a class="dropdown-item" href="/es_ES/app/field-service">Servicio externo</a></li> <li><a class="dropdown-item" href="/es_ES/app/helpdesk">Servicio de asistencia</a></li> <li><a class="dropdown-item" href="/es_ES/app/planning">Planificación</a></li> <li><a class="dropdown-item" href="/es_ES/app/appointments">Citas</a></li> </ul> </div> <div class="col-md-3 o_productivity_apps "> <div class="o_nav_app_family">Productividad</div> <ul> <li><a class="dropdown-item" href="/es_ES/app/discuss">Conversaciones</a></li> <li><a class="dropdown-item" href="/es_ES/app/approvals">Aprobaciones</a></li> <li><a class="dropdown-item" href="/es_ES/app/iot">IoT</a></li> <li><a class="dropdown-item" href="/es_ES/app/voip">VoIP</a></li> <li><a class="dropdown-item" href="/es_ES/app/knowledge">Información</a></li> <li><a class="dropdown-item" href="/es_ES/app/whatsapp">WhatsApp</a></li> </ul> </div> </div> </div> <span class="o_store_link d-md-flex justify-content-md-center"> <a class="mx-md-3 px-3 dropdown-item" href="https://apps.odoo.com/apps/modules"><i class="fa fa-cube fa-fw me-2"></i>Aplicaciones de externos</a> <a class="mx-md-3 px-3 dropdown-item" href="/es_ES/app/studio"><i class="fa fa-pencil fa-fw me-2"></i>Odoo Studio</a> <a href="https://www.odoo.sh" class="mx-md-3 px-3"><i class="fa fa-cloud fa-fw me-2"></i>Plataforma de la nube de Odoo</a> </span> </div> </li> <span class="border-end border-default me-lg-2 d-none d-md-inline"></span> <li role="presentation" class="nav-item"> <a role="menuitem" href="/es_ES/app/sms-marketing" class="nav-link active"> <span>Resumen</span> </a> </li> <li role="presentation" class="nav-item"> <a role="menuitem" href="/es_ES/app/sms-marketing-features" class="nav-link "> <span>Funciones</span> </a> </li> </ul> </div> </header> <main> <div id="wrap" class="oe_structure x_wd"> <section class="s_wd_hero_banner pt-4 pt-lg-6 pb-3 pb-lg-5 text-lg-center" data-name="Hero Banner" data-snippet="s_wd_hero_banner"> <div class="container"> <div class="row justify-content-center"> <div class="col-lg-10"> <h1 class="display-1 mb-5">Una poderosa herramienta de Marketing por SMS</h1> <p class="lead mb-5">Tus campañas llegan instantáneamente al bolsillo de tus contactos.</p> <a class="btn btn-primary m-2" href="/es_ES/trial?selected_app=mass_mailing_sms">Empieza ahora. ¡Es gratis!</a><div class="o_schedule_demo "> <a target="_blank" href="/es_ES/appointment?filter_appointment_type_ids=5542&filter_appointment_type_ids=5543&filter_appointment_type_ids=4497" class="btn btn-light m-2"> Programar una demostración </a> </div> <br/> <small>Gratis, por siempre, con usuarios ilimitados. <a href="#" data-bs-toggle="tooltip" data-bs-placement="right" data-bs-delay="0" title="Tu primera aplicación siempre es gratis con Odoo e incluye alojamiento y soporte gratis. Solo tendrás que pagar si instalas más aplicaciones.">Ver por qué</a></small> </div> </div> </div> </section> <section class="s_wd_hero_image bg-200 o_colored_level pt-5 pb-9" data-name="Hero Image" data-snippet="s_wd_hero_image" data-oe-shape-data="{'shape':'illustration/doodle/01'}"> <div class="o_we_shape o_shape_show_mobile o_illustration_doodle_01"></div> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-10 x_wd_corner_highlight"> <div class="s_panel_video position-relative" data-video-id="Q0JKvwPcjIY"> <a href="#" class="btn_video_play d-block"> <img src="//odoocdn.com/web/image/16027203/sms-marketing_screenshot_01.gif" class="img-thumbnail" alt="" loading="lazy"/> <img src="https://odoocdn.com/openerp_website/static/src/img/icons/play.svg" class="x_wd_video_play_icon" alt="" loading="lazy"/> </a> </div> </div> </div> </div> </section> <section class="bg-white pt-7"> <div class="container"> <div class="row justify-content-center align-items-start flex-wrap-reverse"> <div class="col-sm-10 col-md-8 col-lg-5 col-xxl-4"> <img src="//odoocdn.com/web/image/16027205/sms-marketing_img_01.png" class="img-fluid ms-lg-5" alt="Un teléfono que muestra un mensaje de texto promocional" loading="lazy"/> </div> <div class="col-lg-6 offset-xl-1 pb-5"> <h2>Los SMS son más rápidos que los correos electrónicos y tienen la mejor tasa de apertura</h2> <p>¿Necesitas recordar a tus asistentes sobre tu evento de mañana? ¿Quieres lanzar una campaña publicitaria de cinco horas con poca antelación? <b> ¡Crea una campaña de SMS!</b></p> <p class="mb-4">Incluso las mejores campañas de correo electrónico pueden permanecer cerradas en muchas bandejas de entrada por mucho tiempo. Pero los SMS llegan directamente al bolsillo de tus contactos y es casi seguro que los abrirán y leerán al instante.</p> <h5>Tasas de apertura</h5> <div class="d-inline-flex"> <div class="d-inline-block border-end pe-4"> <h6>SMS</h6> <div class="fw-light display-1 text-o-color-2">98 %</div> </div> <div class="d-inline-block ps-4"> <h6>Correo electrónico</h6> <div class="fw-light display-1 text-600">20 %</div> </div> </div> </div> </div> </div> </section> <section class="pt160 pb160 o_bg_cover" style="background-image: url('//odoocdn.com/web/image/16027204/sms-marketing_img_02.jpg'); background-position: left center;"> <div class="container"> <div class="row"> <div class="col-md-10 col-lg-8 col-xl-6"> <h2>Programa tus campañas</h2> <h4 class="mb-4">Y deja que Odoo haga el trabajo por ti.</h4> <p>Prepara todas tus campañas de SMS y programa su envío para después. Odoo se encarga del envío por ti, lo que significa que no tienes que estar conectado para que tu campaña salga al mundo.</p> </div> </div> </div> </section> <section class="pt-7 pb-5 bg-white"> <div class="container"> <div class="row align-items-center justify-content-center"> <div class="col-md-10 col-lg-6 pb-5"> <img src="//odoocdn.com/web/image/16027202/sms-marketing_screenshot_02a.gif" class="img-thumbnail w-50" alt="10 créditos" loading="lazy"/> <img src="//odoocdn.com/web/image/16027201/sms-marketing_screenshot_02b.gif" class="img-thumbnail w-50" alt="100 créditos" style="margin-top: -25%; margin-left: 20%;" loading="lazy"/> <img src="//odoocdn.com/web/image/16027200/sms-marketing_screenshot_02c.gif" class="img-thumbnail w-50" alt="500 créditos" style="margin-top: -25%; margin-left: 40%;" loading="lazy"/> </div> <div class="col-md-10 col-lg-6 col-xl-5 pb-5"> <h2 class="mb-4">Desde 0,01 €/SMS</h2> <p class="mb-4">Hay algo más que te encantará sobre la administración de campañas de SMS: los precios. Por ejemplo, enviar un SMS a Estados Unidos cuesta 0,0333 créditos. Puedes comprar créditos desde la aplicación.</p> <a href="https://iap-services.odoo.com/iap/sms/pricing#sms_faq_01" class="btn btn-primary" target="_blank">Precios detallados</a> </div> </div> </div> </section> <section class="pt-7 bg-200"> <div class="container"> <div class="row align-items-end"> <div class="col-lg-6 pb96"> <h2 class="mb-4">Optimizamos los detalles técnicos por ti.</h2> <p class="mb-4">Acortamos los enlaces por ti para limitar el tamaño de los SMS. Pero eso no es todo: los rastreadores de enlaces están integrados por defecto para monitorear la tasa de clics y medir los ingresos generados por tu campaña de SMS.</p> </div> <div class="col-lg-6"> <img src="//odoocdn.com/web/image/16027199/sms-marketing_screenshot_03.gif" class="img-fluid" alt="Una tablet que muestra las estadísticas de una promoción navideña" loading="lazy"/> </div> </div> </div> </section> <section class="pt-7 pb-5"> <div class="container"> <div class="row align-items-center flex-wrap-reverse"> <div class="col-lg-6 col-xl-7 pb-5"> <img src="//odoocdn.com/web/image/16027198/sms-marketing_screenshot_04.gif" class="img-thumbnail" alt="Una interfaz para enviar promociones a través de SMS" loading="lazy"/> </div> <div class="col-lg-4 offset-lg-1 pb-5"> <h5>Segmenta con facilidad quién recibe tus mensajes.</h5> <p>Dirígete al público adecuado con base en órdenes anteriores, cestas abandonadas, suscripciones a listas, asistentes a eventos, contactos seleccionados manualmente, etc. </p> <hr class="my-4"/> <h5>Envía SMS directamente desde tu lista de contactos.</h5> <p>Una tasa alta de apertura no solo es útil para las campañas de marketing. Por ejemplo, es posible que quieras contactar a todos tus empleados a la vez, lo más rápido posible. Solo ve a la aplicación Contactos, selecciona tus contactos en la lista y envíales un SMS. 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