Merk | Enschede Promotie

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class="line middle" d="m 70,50 h -40"></path> <path class="line bottom" d="m 30,67 h 40 c 0,0 8.5,0.149796 8.5,-8.5 0,-8.649796 -8.5,-8.5 -8.5,-8.5 h -20 v 20"></path> </svg> </button> </div> </div> </div> </div> </div> </header> <main id="content"> <section class="page-header page-header--default"> <div class="container"> <div class="row"> <div class="col-lg-8 offset-lg-2"> <div class="page-header__content"> <div class="content editor"> <h1>Het merk Enschede</h1> <p>Welkom op de merkpagina van Enschede Promotie! Hier ontdek je alles over het bruisende merk Enschede en hoe wij onze stad op de kaart zetten als dé plek voor innovatie, cultuur en levendige gemeenschappen. Laat je inspireren door onze unieke initiatieven en ontdek waarom Enschede een stad is om trots op te zijn. Of je nu inwoner, ondernemer of bezoeker bent, deze pagina biedt je een kijkje in de dynamiek en energie die Enschede zo bijzonder maakt.</p> </div> </div> </div> </div> </div> </section> <section class="flexible-section flexible-section--posts-overview"> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-10"> </div> </div> <div class="row justify-content-center"> <div class="col-xl-10"> <div class="row post-cards post-cards--small justify-content-center"> <div class="col-md-6 col-lg-6"> <a class="post-card post-card--flexibleTemplate" href="https://enschedepromotie.nl/merkverhaal" aria-label="Merkverhaal"> <figure class="post-card__image"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1481668/EVM20241025Binnenstad18.webp" alt=" - Enschede Promotie" width="400" height="360" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImage/1481668/EVM20241025Binnenstad18.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageMedium/1481668/EVM20241025Binnenstad18.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1481668/EVM20241025Binnenstad18.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <div class="post-card__content"> <h3>Merkverhaal</h3> <p><p>Het verhaal van Enschede. Enschede is een creatieve, technische en innovatieve stad met groene longen. Het grootstedelijk hart van Oost-Nederland. Het merk Enschede is vertaald in een aantal merkverhalen die Enschede kenmerken. Lees alle merkverhalen hieronder. </p></p> <div class="post-card__bottom"> <span>Bekijk pagina</span> <div class="button-diamond__gradient"> <svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" fill="none"> <mask id="mask0_2686_14775" width="22" height="22" x="0" y="0" maskUnits="userSpaceOnUse" style="mask-type:alpha"> <path fill="#D9D9D9" d="M0 0h22v22H0z"/> </mask> <g mask="url(#mask0_2686_14775)"> <path fill="#000" d="m11 17-.846-.846 4.584-4.564H5v-1.18h9.738l-4.584-4.564L11 5l6 6-6 6Z"/> </g> </svg> </div> </div> </div> </a> </div> <div class="col-md-6 col-lg-6"> <a class="post-card post-card--flexibleTemplate" href="https://enschedepromotie.nl/brandbook" aria-label="Brandbook"> <figure class="post-card__image"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1478341/Landmark-kleiner.webp" alt=" - Enschede Promotie" width="400" height="360" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImage/1478341/Landmark-kleiner.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageMedium/1478341/Landmark-kleiner.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1478341/Landmark-kleiner.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <div class="post-card__content"> <h3>Brandbook</h3> <p><p>Het ontwikkelen van een merk is een heel bijzonder traject, want een merk is meer dan uiterlijkheden. Zeker in het geval van een stadsmerk. Het merk Enschede geeft weer wie we zijn als stad en inwoners, maar ook wie we willen zijn. Wat onze verwachtingen zijn voor de toekomst en op welke voorwaarden we daar willen komen. Het is authentiek, maar ook ambitieus. We geven weer wat je kunt verwachten als je naar Enschede komt. En wat we van je verwachten als je hier bent. </p></p> <div class="post-card__bottom"> <span>Bekijk pagina</span> <div class="button-diamond__gradient"> <svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" fill="none"> <mask id="mask0_2686_14775" width="22" height="22" x="0" y="0" maskUnits="userSpaceOnUse" style="mask-type:alpha"> <path fill="#D9D9D9" d="M0 0h22v22H0z"/> </mask> <g mask="url(#mask0_2686_14775)"> <path fill="#000" d="m11 17-.846-.846 4.584-4.564H5v-1.18h9.738l-4.584-4.564L11 5l6 6-6 6Z"/> </g> </svg> </div> </div> </div> </a> </div> <div class="col-md-6 col-lg-6"> <a class="post-card post-card--brandchecklist" href="https://enschedepromotie.nl/brandcheck" aria-label="De Enschede brandchecklist!"> <figure class="post-card__image"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1478705/touw.webp" alt="Enschede wapen gemaakt van touw - Enschede Promotie" width="400" height="360" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImage/1478705/touw.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageMedium/1478705/touw.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1478705/touw.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <div class="post-card__content"> <h3>Brandcheck</h3> <p>Enschede zit in ons hart en dat laten we graag zien door een gedeelde visie, helder doel en merkwaarden. Check het hier!</p> <div class="post-card__bottom"> <span>Bekijk pagina</span> <div class="button-diamond__gradient"> <svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" fill="none"> <mask id="mask0_2686_14775" width="22" height="22" x="0" y="0" maskUnits="userSpaceOnUse" style="mask-type:alpha"> <path fill="#D9D9D9" d="M0 0h22v22H0z"/> </mask> <g mask="url(#mask0_2686_14775)"> <path fill="#000" d="m11 17-.846-.846 4.584-4.564H5v-1.18h9.738l-4.584-4.564L11 5l6 6-6 6Z"/> </g> </svg> </div> </div> </div> </a> </div> <div class="col-md-6 col-lg-6"> <a class="post-card post-card--flexibleTemplate" href="https://enschedepromotie.nl/citymarketingvisie" aria-label="Citymarketingvisie"> <figure class="post-card__image"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1481678/Kristalbad-stel_liggend-a.webp" alt=" - Enschede Promotie" width="400" height="360" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImage/1481678/Kristalbad-stel_liggend-a.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageMedium/1481678/Kristalbad-stel_liggend-a.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_postImageLarge/1481678/Kristalbad-stel_liggend-a.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <div class="post-card__content"> <h3>Citymarketingvisie</h3> <p><p>Veel inwoners, bezoekers, bedrijven en talenten ontdekten het al. Enschede is een technologische, innovatieve en creatieve stad. Door de menselijke maat en Enschedese mentaliteit is het hier fijn ondernemen, studeren, recreëren en wonen. Dat zorgde de afgelopen jaren voor een mooie groei van de stad. Die groei willen we, samen met alle partners in de stad, vasthouden en uitbreiden. Daarvoor zetten we citymarketing in.</p></p> <div class="post-card__bottom"> <span>Bekijk pagina</span> <div class="button-diamond__gradient"> <svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" fill="none"> <mask id="mask0_2686_14775" width="22" height="22" x="0" y="0" maskUnits="userSpaceOnUse" style="mask-type:alpha"> <path fill="#D9D9D9" d="M0 0h22v22H0z"/> </mask> <g mask="url(#mask0_2686_14775)"> <path fill="#000" d="m11 17-.846-.846 4.584-4.564H5v-1.18h9.738l-4.584-4.564L11 5l6 6-6 6Z"/> </g> </svg> </div> </div> </div> </a> </div> </div> </div> </div> </div> </section> <section class="flexible-section flexible-section--ic-block"> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-10"> <div class="ic-block ic-block--imageLeft"> <figure class="ic-block__image"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486282/samen-werken-aan-het-merk-enschede.webp" alt=" - Enschede Promotie" width="815" height="395" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486282/samen-werken-aan-het-merk-enschede.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486282/samen-werken-aan-het-merk-enschede.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486282/samen-werken-aan-het-merk-enschede.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <div class="ic-block__content ic-block__content--alignCenter"> <div class="content editor"> <h4 class="subtitle">Ontwikkeling stadsmerk</h4> <h2>Stadsmerk Enschede</h2> <p>Enschede wil als stad groeien en aantrekkelijk zijn voor bewoners, bezoekers, talenten en bedrijven. Het is daarom van belang om een sterk imago te hebben als stad. Meer dan vijftig stakeholders hebben meegedacht aan het verhaal van de stad als een technologische, innovatieve en creatieve stad, waar het met de menselijke maat en de Enschedese mentaliteit fijn wonen, werken, studeren en recreëren is. Passend bij deze ambitie en strategie is het merk Enschede in eenduidigheid en uitstraling vormgegeven. Het merk Enschede is gebouwd op vier pijlers: Ondernemende Kennisstad, Creatieve stad, Groene stad en Bruisende stad. Middels deze vier pijlers wordt gebouwd aan het merk en imago van de stad.</p> <a href="https://vimeo.com/569261674" target="_blank" class="button"> Bekijk de video over de ontwikkeling van het merk Enschede </a> </div> </div> </div> </div> </div> </div> </section> <section class="flexible-section flexible-section--content"> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-8"> <div class="editor"> <p>Enschede is trots op haar stad en haar geschiedenis. Vooruitgang zit Enschede in het bloed, maar ook de historie speelt een belangrijke rol in de ontwikkeling van de stad. Voor het logo is gekozen om oude elementen uit het alom bekende stadswapen van Enschede te combineren met nieuwe stilistische uitingen en een huisstijl die past bij het DNA van Enschede.</p><p><iframe title="vimeo-player" src="https://player.vimeo.com/video/569289341?h=61b3fcf409" width="640" height="360" frameborder="0" allowfullscreen=""></iframe></p> </div> </div> </div> </div> </section> <section class="flexible-section flexible-section--ic-block"> <div class="container"> <div class="row justify-content-center"> <div class="col-xl-10"> <div class="ic-block ic-block--imageLeft"> <figure class="ic-block__image"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486298/the-sound-of-enschede.webp" alt=" - Enschede Promotie" width="733" height="381" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486298/the-sound-of-enschede.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486298/the-sound-of-enschede.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1486298/the-sound-of-enschede.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <div class="ic-block__content ic-block__content--alignCenter"> <div class="content editor"> <h4 class="subtitle">The sound of Enschede</h4> <h2>Uniek geluid van Enschede</h2> <p>Grote merken hebben allemaal hun eigen geluid, zo ook Enschede. Enschede heeft als stad toonaangevend muziekonderwijs en een eigen geluid past dan ook helemaal bij het innovatieve en creatieve imago van Enschede. Samen met een Enschedese producer is een uniek geluid ontwikkeld. In het geluid hoor je naast de geschiedenis van de textielindustrie onder andere ook de natuur en innovatie van de stad.</p> <a href="https://vimeo.com/569254235" target="_blank" class="button"> Bekijk de video </a> </div> </div> </div> </div> </div> </div> </section> <section class="flexible-section flexible-section--text-image-slider"> <div class="container"> <div class="text-image-slider"> <div class="row"> <div class="col-md-5 offset-xl-1 text-image-slider__col"> <div class="text-image-slider__content"> <div class="content editor"> <h4 class="subtitle">Merkgerelateerde projecten</h4> <h3>Mijn stad</h3> <p>Eind 2021 kon iedereen creatief aan de slag met het stadsmerk van Enschede. Het stadswapen is een krachtig en uniek beeldmerk dat al eeuwen als wapen onze stad vertegenwoordigt. Bewoners werden uitgedaagd om een creatieve versie van het stadswapen te maken.</p> <a href="https://enschedepromotie.nl/mijn-stad" target="_blank" class="button"> Alle inzendingen </a> </div> </div> </div> <div class="col-xl-4 col-lg-6 col-md-6"> <div class="text-image-slider__images"> <div class="swiper-wrapper"> <figure class="text-image-slider__image swiper-slide"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478704/food.webp" alt=" - Enschede Promotie" width="1000" height="1000" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478704/food.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478704/food.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478704/food.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <figure class="text-image-slider__image swiper-slide"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478701/10.webp" alt=" - Enschede Promotie" width="478" height="479" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478701/10.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478701/10.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478701/10.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <figure class="text-image-slider__image swiper-slide"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478705/touw.webp" alt="Enschede wapen gemaakt van touw - Enschede Promotie" width="1000" height="1000" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478705/touw.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478705/touw.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478705/touw.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <figure class="text-image-slider__image swiper-slide"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478700/5.webp" alt=" - Enschede Promotie" width="477" height="478" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478700/5.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478700/5.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478700/5.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> <figure class="text-image-slider__image swiper-slide"> <img src="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478699/1.webp" alt=" - Enschede Promotie" width="478" height="475" srcset="https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478699/1.webp 600w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478699/1.webp 992w, https://d1wpgfza7gxwie.cloudfront.net/uploads/_blockImage/1478699/1.webp 1600w" sizes="(min-width: 1025px) 1600px, (min-width: 781px) 1024px, 100vw" loading="lazy"/> </figure> </div> <div class="swiper-buttons"> <div class="swiper-buttons__button swiper-buttons__button--prev button-diamond__gradient"> <svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" fill="none"> <mask id="mask0_2686_14775" width="22" height="22" x="0" y="0" maskUnits="userSpaceOnUse" style="mask-type:alpha"> <path fill="#D9D9D9" d="M0 0h22v22H0z"/> </mask> <g mask="url(#mask0_2686_14775)"> <path fill="#000" d="m11 17-.846-.846 4.584-4.564H5v-1.18h9.738l-4.584-4.564L11 5l6 6-6 6Z"/> </g> </svg> </div> <div class="swiper-buttons__button swiper-buttons__button--next button-diamond__gradient"> <svg xmlns="http://www.w3.org/2000/svg" width="22" height="22" fill="none"> <mask id="mask0_2686_14775" width="22" height="22" x="0" y="0" maskUnits="userSpaceOnUse" style="mask-type:alpha"> <path fill="#D9D9D9" d="M0 0h22v22H0z"/> </mask> <g mask="url(#mask0_2686_14775)"> <path fill="#000" d="m11 17-.846-.846 4.584-4.564H5v-1.18h9.738l-4.584-4.564L11 5l6 6-6 6Z"/> </g> </svg> </div> </div> </div> </div> </div> </div> </div> </section> </main> <footer class="footer" aria-label="footer"> <div class="flexible-section flexible-section--newsletter flexible-section--contentbuilder-footer cta-newsletter cta-newsletter--contentbuilder-footer"> <div class="container"> <div class="row"> <div class="col-lg-8"> <div class="cta-newsletter__wrapper"> <div class="cta-newsletter__content editor"> <h2 class="heading-bg title"> </h2> <h2>Abbonneer je op onze nieuwsbrief</h2><p>Ontvang om de twee weken een stakeholdernieuwsbrief met het laatste corporate nieuws van Enschede Promotie. 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