Personalisation Engine by Marketing Cloud

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","link":{"typeOptions":{"kind":"standard"},"variant":"text","label":"Request a call","url":"/ap/form/contact/contactme-marketing-cloud/?d=pb","target":"_blank","ariaLabel":""},"kind":"card_contactus","id":"1679672709319_hhx"},{"icon":{"src":"https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg"},"headline":"Stay up to date.","description":"Get the latest research, industry insights, and product news delivered straight to your inbox.","link":{"label":"Sign up for newsletter","variant":"text","url":"/ap/form/other/blog-newsletter/?d=pb","target":"_blank","ariaLabel":""},"kind":"card_contactus","id":"1679672709324_g6f"}],"path":"/marketing/personalization","urlLoc":"ap","curHref":"/ap/marketing/personalization/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-ap"},{"id":"1697002324024_1144","name":"sf/faq","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Marketing Cloud Personalisation FAQ"},"tab_items":[{"label":"Section I","kind":"card_faq-category","id":"1697002324004_t6y","content":[{"kind":"accordion_group","id":"1720091410_1wx","accordions":[{"headline":"What is a personalisation engine?","description":"<p>A personalisation engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.</p>\n","kind":"card_faq-qna","id":"1683929283623_1277"},{"headline":"What is personalisation in Marketing Cloud?","description":"<p>Many Marketing Cloud products offer the ability to personalise customer engagements, however, “Personalisation” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages, and experiences.</p>\n","kind":"card_faq-qna","id":"1697002323989_1cyc"},{"headline":"What are the benefits of Marketing Cloud Personalisation?","description":"<p>- Improved CSAT and customer experience<br>- Increased conversions on your website and across your <a href=\"/ap/marketing/email/\" target=\"_self\">email marketing</a><br>- Improved website and app experience, including increased time spent on-site and reduced bounce rate<br>- Reduced overall acquisition costs<br>- Improved marketing performance from smarter marketing segmentation<br>- Real-time triggers and intent driving engagements</p>\n","kind":"card_faq-qna","id":"1683929362824_f8g"},{"headline":"Is Marketing Cloud Personalisationn the same as Salesforce Interaction Studio?","description":"<p>Yes, Marketing Cloud Personalisation and Salesforce Interaction Studio are one and the same. Interaction Studio was rebranded as Marketing Cloud Personalisation in 2022.</p>\n","kind":"card_faq-qna","id":"1697002323993_103m"},{"headline":"Is Marketing Cloud Personalisation the same as Evergage?","description":"<p>Yes, Marketing Cloud Personalisation and Evergage are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalisation.</p>\n","kind":"card_faq-qna","id":"1697002323994_363"}]}]}],"path":"/marketing/personalization","urlLoc":"ap","curHref":"/ap/marketing/personalization/?bc=HA","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"open-template","curLocale":"en-ap"}], chassis: 'v2', }; window.sfdcBase = window.sfdcBase || {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=ap search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" 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src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/07/products-marketing-personalization-marquee-2.png?w=1024" class="image__asset" alt="Astro holding a Marketing Cloud logo while standing in front of a collage of interfaces from Marketing Cloud Personalisation." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/07/products-marketing-personalization-marquee-2.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/07/products-marketing-personalization-marquee-2.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/07/products-marketing-personalization-marquee-2.png?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/07/products-marketing-personalization-marquee-2.png?resize=1024,1024 1024w" height="1024" width="1024"/> </div> <div class="content__wrapper "> <header class="marquee__blade-heading eyebrow--standard "> <div class="eyebrow eyebrow-display-1"> <div class="eyebrow__label pbc-g-text-eyebrow"> Marketing Cloud Personalisation </div> </div> <h1 class="headline marquee__headline--standard" style=" "> Cross-Channel Personalisation </h1> <div class="blade__description"> <p>Personalise every customer experience with AI and real-time data to optimise conversions and reduce costs.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Watch demo" data-link-url="/ap/form/demo/crm-marketing-demo-personalisation/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Watch demo of Marketing Cloud Personalisation." href="/ap/form/demo/crm-marketing-demo-personalisation/?d=pb" target="_blank" rel="noopener" > Watch demo </a> </pbc-button> </div> </div> </article> </div> <div class="blade__background blade__background--custom-desktop"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/marquee-marketing-product-background-desktop.png?w=1024" class="background__image background__image--custom" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/marquee-marketing-product-background-desktop.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/marquee-marketing-product-background-desktop.png?resize=300,94 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/marquee-marketing-product-background-desktop.png?resize=768,240 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/marquee-marketing-product-background-desktop.png?resize=1024,320 1024w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/marquee-marketing-product-background-desktop.png?resize=1536,480 1536w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/06/marquee-marketing-product-background-desktop.png?resize=2048,640 2048w" height="100%" width="100%"/> </div> </section> </div><div data-blade-id="1723074016506_11hx" data-blade-position="3" data-blade-name="sf/text" data-blade-variant="text" data-blade-source="www" data-blade-type="blade"> <section id="1723074016506_11hx" class="relative text--blade" > <div class="container"> <article class="grid grid_main text__blade--link_below text--center" data-module-id="1723074016506_11hx" data-module-name="How can Salesforce help you personalise every engagement across the entire customer experience?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="text__blade-heading eyebrow--large "> <h2 class="headline text__headline--large" style=" "> How can Salesforce help you personalise every engagement across the entire customer experience? </h2> </header> </article> </div> </section> </div><div data-blade-id="1679768474348_15tk" data-blade-position="4" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1679768474348_15tk" class="relative productfeature--blade blade_layout--left" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Personalise moments across every customer touchpoint </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Website and App Personalisation" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1718603361465_4f5-11" class="accordion__trigger" id="show-hide1718603361465_4f5-11" aria-label="Website and App Personalisation"> <span class="accordion__title relative"> Website and App Personalisation <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1718603361465_4f5-11" id="rel1718603361465_4f5-11"> <div class="accordion__description"> <p>Create personalised experiences with machine learning and AI. Customise everything, from webpages to in-app experiences, product recommendations, content, and more. Tailor each customer experience for driving a specific KPI, from acquisition to customer retention, using a mixture of real-time user behaviour and historical customer data. Improve page <a href="/ap/marketing/personalization/guide/" target="_blank">personalisation</a> with machine learning, informing CTAs like banners or pop-ups. You can even target and test at the speed your customers are browsing, with personalisation decisions happening in milliseconds.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1718603361465_4f5-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="AI-Driven Journey Triggers" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442240964_1akg-22" class="accordion__trigger" id="show-hide1682442240964_1akg-22" aria-label="AI-Driven Journey Triggers"> <span class="accordion__title relative"> AI-Driven Journey Triggers <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442240964_1akg-22" id="rel1682442240964_1akg-22"> <div class="accordion__description"> <p>Trigger relevant, real-time experiences that move customers along their buying journey. Use AI-driven decisions to determine the most relevant next engagement for your customers with recommendations based on real-time customer behaviour, historical customer data, and business specific data sets, such as pricing and inventory. Deliver predefined experiences to your customers, such as browsing or cart abandon journeys — all while using real-time customer interactions to determine the right content, channel or offer for them.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442240964_1akg-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?w=1024" class="image__asset" alt="A customer journey map with a highlighted icon for real-time AI updates. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Sales and Service Personalisation " data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442243345_1czy-33" class="accordion__trigger" id="show-hide1682442243345_1czy-33" aria-label="Sales and Service Personalisation "> <span class="accordion__title relative"> Sales and Service Personalisation <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442243345_1czy-33" id="rel1682442243345_1czy-33"> <div class="accordion__description"> <p>Feed real-time engagement data directly into your sales and service consoles to improve customer and prospect interactions. Empower service teams to preempt queries and provide more effective case resolutions, with faster access to a customer’s recent interactions across different business touchpoints. Enable your sales teams with more insight into an account or prospect’s purchase journey — fueling more relevant conversations and offers, using real-time knowledge of content consumed, products viewed, or time spent on your site.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442243345_1czy-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?w=1024" class="image__asset" alt="A personalised service request email laid over an interface showing real-time customer activity. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1718603361465_4f5-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-website-app-personalization.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442240964_1akg-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?w=1024" class="image__asset" alt="A customer journey map with a highlighted icon for real-time AI updates. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-driven-journey-triggers.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442243345_1czy-33__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?w=1024" class="image__asset" alt="A personalised service request email laid over an interface showing real-time customer activity. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-sales-service-personalization.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1682442262755_15rv" data-blade-position="5" data-blade-name="sf/productfeature" data-blade-variant="productfeature" data-blade-source="www" data-blade-type="blade"> <section id="1682442262755_15rv" class="relative productfeature--blade blade_layout--right" > <div class="container"> <div class="relative grid grid_main productfeature__content "> <div class="productfeature__content-group"> <header class="productfeature__blade-heading"> <h2 class="headline" style=" "> Engage with real-time recommendations. </h2> </header> <div class="productfeature__tabs"> <div class="accordion__item accordion__item-1 show-hide__item selected " data-module-id="accordion-1" data-module-name="Real-Time Affinity Profiling" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1682442262716_11n-11" class="accordion__trigger" id="show-hide1682442262716_11n-11" aria-label="Real-Time Affinity Profiling"> <span class="accordion__title relative"> Real-Time Affinity Profiling <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262716_11n-11" id="rel1682442262716_11n-11"> <div class="accordion__description"> <p>Use AI to synthesise in-the-moment intent data and past business engagements to identify customer affinities, interests, and preferences. Grow your personalisation capabilities with a fully customisable affinity graph — allowing you to map and visualise rich, real-time customer profiles. Develop nuanced perspectives on your customers based on individual preferences and use these insights to deliver custom messaging and offers — bringing you higher conversion rates across your website, app, and other channels.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262716_11n-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?w=1024" class="image__asset" alt="A customer profile showing affinities for features, brand, category, style." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="Open-Time Email Personalisation" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262720_53l-22" class="accordion__trigger" id="show-hide1682442262720_53l-22" aria-label="Open-Time Email Personalisation"> <span class="accordion__title relative"> Open-Time Email Personalisation <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262720_53l-22" id="rel1682442262720_53l-22"> <div class="accordion__description"> <p>Use real-time personalisation to engage your customers with relevant email campaigns. Send timely, custom messages with Open-Time Email Personalisation that can optimise an email at the time of open with dynamic, changeable sections. Any aspect of the email can be personalised — including offers, product selection, and general content — all based entirely on the real-time understanding of the customer’s journey.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262720_53l-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-open-time-email-personalization.jpg?w=1024" class="image__asset" alt="Email abandon cart test data chart. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-open-time-email-personalization.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-open-time-email-personalization.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-open-time-email-personalization.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-open-time-email-personalization.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="AI-Automated Offers" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442262724_zlf-33" class="accordion__trigger" id="show-hide1682442262724_zlf-33" aria-label="AI-Automated Offers"> <span class="accordion__title relative"> AI-Automated Offers <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442262724_zlf-33" id="rel1682442262724_zlf-33"> <div class="accordion__description"> <p>Improve the relevance of every customer engagement across your website and app with Einstein Decisions. Einstein Decisions are powered by a contextual bandit algorithm that uses real-time and historical profile data, alongside your predetermined business logic, to identify relevant, dynamic offers throughout the customer journey. As you deliver content and offers to your customers, new data will continually feed into Einstein — allowing the algorithm to improve its ability to deliver more optimal future decisions across a range of dynamic scenarios.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442262724_zlf-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-automated-offers.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-automated-offers.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right " data-media-label="rel1682442262716_11n-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?w=1024" class="image__asset" alt="A customer profile showing affinities for features, brand, category, style." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-real-time-affinity-profiling.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--right show-hide__media--hidden" data-media-label="rel1682442262720_53l-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-open-time-email-personalization.jpg?w=1024" class="image__asset" alt="Email abandon cart test data chart. 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Dig into your data at the individual, segment, and <a href="https://www.salesforce.com/ap/marketing/campaigns/" target="_self">campaign</a> level. Monitor dashboards with deep analytics on customer trends across channels and touchpoints, and improve your website and app experiences.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267531_mzz-11__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-2 show-hide__item " data-module-id="accordion-2" data-module-name="AI Test and Learn" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267543_pv9-22" class="accordion__trigger" id="show-hide1682442267543_pv9-22" aria-label="AI Test and Learn"> <span class="accordion__title relative"> AI Test and Learn <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267543_pv9-22" id="rel1682442267543_pv9-22"> <div class="accordion__description"> <p>Optimise your web and app experience with A/B and multivariate testing. Leverage real-time, behavioural, contextual, and historical data to target tests, based on either segment membership or rule-based test triggers. Act on results with confidence, using randomised tests that employ Bayesian modeling to assess confidence levels for both out-of-the-box and custom KPIs. Integrate data to optimise personalisation across channels — including your website, mobile app, email or service, and sales interactions.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267543_pv9-22__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-test-learn.jpg?w=1024" class="image__asset" alt="A/B testing interface for campaign targeting. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-test-learn.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-test-learn.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-test-learn.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-test-learn.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> <div class="accordion__item accordion__item-3 show-hide__item " data-module-id="accordion-3" data-module-name="Survey Management" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1682442267539_mqz-33" class="accordion__trigger" id="show-hide1682442267539_mqz-33" aria-label="Survey Management"> <span class="accordion__title relative"> Survey Management <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="show-hide1682442267539_mqz-33" id="rel1682442267539_mqz-33"> <div class="accordion__description"> <p>Use profile data to deliver highly targeted surveys across your website and apps. Capture zero-party data that enriches your customer insights and personalisation opportunities through progressive profiling. Leverage individual responses to inform the next piece of content your customer receives and improve the effectiveness of different CTAs across your website and apps.</p> </div> <div class="show-hide__media show-hide__media--mobile grid grid_sub" data-media-label="rel1682442267539_mqz-33__media--mobile"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?w=1024" class="image__asset" alt="Survey designer interface. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </section> </div> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left " data-media-label="rel1682442267531_mzz-11__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/11/products-features-pdp-behavioral-data-analytics.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> <div class="show-hide__media show-hide__media--desktop show-hide__media--left show-hide__media--hidden" data-media-label="rel1682442267543_pv9-22__media--desktop" style="grid-row: 1 / span 6"> <div class="show-hide__image image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-ai-test-learn.jpg?w=1024" class="image__asset" alt="A/B testing interface for campaign targeting. 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" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=300,300 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=768,768 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/11/products-features-pdp-survey-management.jpg?resize=1024,1024 1024w" height="1024" width="1024"/> </div> </div> </div> </div> </section> </div><div data-blade-id="1724826085211_fgt" data-blade-position="7" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1724826085211_fgt" class="relative nupfixed--blade nupfixed--link_below layout--4 nupfixed--card_productaddon" > <div class="container carousel__container background__present"> <div class="grid grid_main nupfixed nupfixed__4 nupfixed__gridFour"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> Deliver personalised customer experiences with these related products. </h2> </header> <div class="cards cards--carousel"> <div class="scrollable carousel__scrollable"> <div class="carousel__wrapper scrollable__content-wrapper" data-component="carousel" data-component-id="carousel-deliver_pers" aria-label="Carousel" > <button role="button" class="left-nav hidden" tabindex="-1" aria-label="Previous Slide"></button> <button role="button" class="right-nav hidden" tabindex="-1" aria-label="Next Slide"></button> <div class="carousel scrollable__content carousel--fade-left carousel--fade-right pb-16"> <div class="card card__1 card__wrapper carousel-card" data-module-id="1724826085185_xp4" aria-label="slide 1 of 4" role="group" data-module-position="1" data-module-type="card_productaddon" data-module-name="Data Cloud for Marketing" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/data/" data-link-text="Data Cloud for Marketing" data-link-url="https://www.salesforce.com/ap/marketing/data/" data-link-type="header" target="_self"> Data Cloud for Marketing </a> </h3> <div class="card__description"> <p>Activate your data, scale insights with AI, and unify all your data into a single customer profile.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/data/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Data Cloud for Marketing. " href="https://www.salesforce.com/ap/marketing/data/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__2 card__wrapper carousel-card" data-module-id="1724826085188_5gl" aria-label="slide 2 of 4" role="group" data-module-position="2" data-module-type="card_productaddon" data-module-name="Marketing Cloud Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/engagement/" data-link-text="Marketing Cloud Engagement" data-link-url="https://www.salesforce.com/ap/marketing/engagement/" data-link-type="header" target="_self"> Marketing Cloud Engagement </a> </h3> <div class="card__description"> <p>Create and deliver boundless, personalised customer journeys across marketing, advertising, commerce, and service.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/engagement/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Engagement." href="https://www.salesforce.com/ap/marketing/engagement/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__3 card__wrapper carousel-card" data-module-id="1724826085191_15qq" aria-label="slide 3 of 4" role="group" data-module-position="3" data-module-type="card_productaddon" data-module-name="Marketing Cloud Account Engagement" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/b2b-automation/" data-link-text="Marketing Cloud Account Engagement" data-link-url="https://www.salesforce.com/ap/marketing/b2b-automation/" data-link-type="header" target="_self"> Marketing Cloud Account Engagement </a> </h3> <div class="card__description"> <p>Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/b2b-automation/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Account Engagement." href="https://www.salesforce.com/ap/marketing/b2b-automation/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> <div class="card card__4 card__wrapper carousel-card" data-module-id="1724826085192_18f9" aria-label="slide 4 of 4" role="group" data-module-position="4" data-module-type="card_productaddon" data-module-name="Marketing Cloud Intelligence" > <div class="card--card_productaddon pbc-g-elevation-2 border-rad-16"> <div class="card--mask border-rad-16"> <div class="card__content__wrapper" style="border-top: #FE9339 solid 8px" > <div class="card__text__wrapper"> <div class="card__copy__wrapper"> <h3 class="card__headline" style=" "> <a href="https://www.salesforce.com/ap/marketing/analytics/" data-link-text="Marketing Cloud Intelligence" data-link-url="https://www.salesforce.com/ap/marketing/analytics/" data-link-type="header" target="_self"> Marketing Cloud Intelligence </a> </h3> <div class="card__description"> <p>Optimise marketing performance and spend across every campaign, channel, and journey.</p> </div> </div> <div class="cta_container flex ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/ap/marketing/analytics/" data-link-type="primary cta" > <a class="cta_button" data-size="small" data-variant="cardText" data-stacking="default" aria-label="Learn more about Marketing Cloud Intelligence." href="https://www.salesforce.com/ap/marketing/analytics/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="nupfixed_cta" data-module-name="Deliver personalised customer experiences with these related products." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View all products" data-link-url="https://www.salesforce.com/ap/marketing/all-products/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View all products related to Marketing Cloud Personalisation. " href="https://www.salesforce.com/ap/marketing/all-products/" target="_self" rel="noopener" > View all products </a> </pbc-button> </div> </div> </div> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> <div class="blade__background blade__background--partial-overlap" aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=300,118 300w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=768,303 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=1024,404 1024w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=1536,606 1536w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/06/logo-marketing-productdetail-product-portfolio-1.png?resize=2048,808 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1680632942198_tre" data-blade-position="8" data-blade-name="sf/nupfixed" data-blade-variant="nupfixed" data-blade-source="www" data-blade-type="blade"> <section id="1680632942198_tre" class="relative nupfixed--blade nupfixed--link_above layout--2 nupfixed--card_pricingedition" > <div class="container"> <div class="grid grid_main nupfixed nupfixed__2 nupfixed__gridTwo"> <header class="nupfixed__blade-heading text--center"> <h2 class="headline" style=" "> First, choose the right Marketing Cloud Personalisation edition for your business needs. </h2> <div class="blade__description pbc-g-text-body-1-2 pbc-g-text-body-1-2-ul-checkmark-spacing"> <p>Enable personalised content and offers across every channel.</p> </div> </header> <div class="cards cards--flex cards--flexTwo"> <article class="card card__1 card__wrapper" data-module-id="1680632942161_c4d" data-module-position="1" data-module-type="card_pricingedition" data-module-name="Growth" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Growth </h3> <div class="card__description"> <p>Personalise every interaction across channels like your website and email</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency="USD_english"> <div class="card__price card__price--display-3"> <span class="price_text__symbol">$</span> <span class="">108,000</span> </div> <div class="card__price_suffix"> Org / Year </div> <div class="card__price_subtext"> USD (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Web and Email Personalisation </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Product and Content Recommendations </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/ap/form/contact/contactme-marketing-cloud/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Personalisation Growth. " href="https://www.salesforce.com/ap/form/contact/contactme-marketing-cloud/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper" data-module-id="1683675233083_cch" data-module-position="2" data-module-type="card_pricingedition" data-module-name="Premium" data-module-track-impressions="" > <div class="card--card_pricingedition pbc-g-elevation-2 flex border-rad-16"> <div class="card__content__wrapper"> <div class="card__background"> <div class="card__copy__wrapper"> <div class="card__copy__container"> <div class="card__headline__wrapper"> <h3 class="card__headline" style=" "> Premium </h3> <div class="card__description"> <p>Supercharge cross-channel personalisation with AI driven, next-best actions in real-time</p> </div> </div> <div class="card__price_wrapper default" data-id="" data-currency="USD_english"> <div class="card__price card__price--display-3"> <span class="price_text__symbol">$</span> <span class="">300,000</span> </div> <div class="card__price_suffix"> Org / Year </div> <div class="card__price_subtext"> USD (billed annually) </div> </div> </div> <div class="card__background-image" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" preserveAspectRatio="none" viewBox="0 0 290 360" class="textured-background textured-clouds textured-clouds--orange"> <use href="#textured-background-1680632942198_tre" /> </svg> <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 290 28" class="contour"> <use href="#textured-background-contour-1680632942198_tre" /> </svg> </div> </div> </div> <div class="card__features"> <ul class="card__list"> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Web, Email and App Personalisation </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Segmentation, Rule Based Decisioning, A/B/N Testing and Reporting </li> <li class="card__list-item"> <div class="card__checkmark" aria-hidden="true"></div> Product and Content Recommendations and AI-Driven Next-Best Actions and Offers </li> </ul> </div> <div class="cta_container flex"> <pbc-button class="cta_button__wrapper" data-link-text="Contact us" data-link-url="https://www.salesforce.com/ap/form/contact/contactme-marketing-cloud/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="wideAll" aria-label="Contact us about Marketing Cloud Personalisation Premium." href="https://www.salesforce.com/ap/form/contact/contactme-marketing-cloud/?d=pb" target="_blank" rel="noopener" > Contact us </a> </pbc-button> </div> </div> </div> </article> </div> <div class="legal"><p>This page is provided for information purposes only and subject to change. Contact a sales representative for detailed pricing information.</p> </div> <div class="nupfixed_cta" data-module-name="First, choose the right Marketing Cloud Personalisation edition for your business needs." data-module-position="1" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="View detailed pricing" data-link-url="https://www.salesforce.com/ap/marketing/personalization/pricing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="wideM" aria-label="View detailed Marketing Cloud Personalisation pricing." href="https://www.salesforce.com/ap/marketing/personalization/pricing/" target="_self" rel="noopener" > View detailed pricing </a> </pbc-button> </div> </div> </div> </div>  <svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" aria-hidden="true" style="width: 0; height: 0; position: absolute; left: -100px"><defs><symbol id="textured-background-1680632942198_tre"><path d="M0 0h290v360H0z"/><mask id="a-1680632942198_tre" width="290" height="242" x="0" y="118" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="#fff" d="M0 360h290V118H0v242Z"/></mask><g mask="url(#a-1680632942198_tre)"><g opacity=".5"><mask id="c-1680632942198_tre" width="244" height="187" x="145" y="242" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="url(#b-1680632942198_tre)" d="M0 0h231.6v172H0z" transform="matrix(-.99802 .06296 .07055 .99751 376.2 242.4)"/></mask><g mask="url(#c-1680632942198_tre)"><path fill="currentColor" d="m376 242.5-237.23 14.966 12.368 174.863 237.23-14.965z"/></g></g><g opacity=".5"><mask id="e-1680632942198_tre" width="329" height="273" x="-139" y="83" maskUnits="userSpaceOnUse" style="mask-type:alpha"><path fill="url(#d-1680632942198_tre)" d="M0 0h290.6v215.8H0z" transform="matrix(.9779 -.20913 .20169 .97946 -138.6 143.8)"/></mask><g mask="url(#e-1680632942198_tre)"><path fill="currentColor" d="m-138.5 144 291.61-62.363 44.351 215.384-291.61 62.362z"/></g></g></g></symbol><pattern id="b-1680632942198_tre" width="1" height="1" patternContentUnits="objectBoundingBox"><use xlink:href="#f-1680632942198_tre" transform="scale(.0027 .00375)"/></pattern><pattern id="d-1680632942198_tre" width="1" height="1" patternContentUnits="objectBoundingBox"><use xlink:href="#f-1680632942198_tre" transform="scale(.0027 .00375)"/></pattern><image xlink:href="https://a.sfdcstatic.com/shared/images/pbc/textured-clouds.png" id="f-1680632942198_tre" width="360" height="266"/><symbol id="textured-background-contour-1680632942198_tre"><path d="M-25 0C27.4978 17.3862 85.1476 27.2222 145 27.2222C205.197 27.2222 262.254 17.577 315 0V28H-25V0Z" fill="white"/></symbol></defs></svg>  </section> </div><div data-blade-id="1670278976480_ju9" data-blade-position="9" data-blade-name="sf/logogrid" data-blade-variant="logogrid" data-blade-source="www" data-blade-type="blade"> <section id="1670278976480_ju9" class="relative logogrid--blade" > <div class="container noCTAs"> <article class="grid grid_main"> <header class="logogrid__blade-heading"> <h2 class="pbc-g-text-display-4" style=" "> Get the most out of your personalisation engine with partner apps and experts. </h2> </header> <div class="logo-grid logo-grid-blade logo-grid-blade--6 mt-16 mobile-mt-16"> <div class="logo-block logo-block--1 logo-block--card_logomark" data-module-id="1670278976549_13fc" data-module-track-impressions="" data-module-name="Deloitte logo." data-module-position="1" data-module-type="card_logomark"> <div class="card__logomark__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/deloitte-2.jpg?w=320" class="card__logomark__image" alt="Deloitte logo." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/deloitte-2.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/deloitte-2.jpg?resize=300,169 300w" height="auto" width="auto"/> </div> </div> <div class="logo-block logo-block--2 logo-block--card_logomark" data-module-id="1682442569903_dkz" data-module-track-impressions="" data-module-name="Accenture logo. 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Learn why." data-link-url="https://www.salesforce.com/form/marketing/gartner-mq-report-personalization-2022/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/05/2022-Gartner-Magic-Quadrant-for-Multichannel-Marketing-Hubs-MMH-1.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/05/2022-Gartner-Magic-Quadrant-for-Multichannel-Marketing-Hubs-MMH-1.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/05/2022-Gartner-Magic-Quadrant-for-Multichannel-Marketing-Hubs-MMH-1.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/05/2022-Gartner-Magic-Quadrant-for-Multichannel-Marketing-Hubs-MMH-1.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/05/2022-Gartner-Magic-Quadrant-for-Multichannel-Marketing-Hubs-MMH-1.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2023/05/2022-Gartner-Magic-Quadrant-for-Multichannel-Marketing-Hubs-MMH-1.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Analyst Report</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/marketing/gartner-mq-report-personalization-2022/?d=pb" data-link-text="Gartner named Salesforce a Magic Quadrant Leader for Personalisation Engines. Learn why." data-link-url="https://www.salesforce.com/form/marketing/gartner-mq-report-personalization-2022/?d=pb" data-link-type="header" target="_blank"> Gartner named Salesforce a Magic Quadrant Leader for Personalisation Engines. Learn why. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Read the report" data-link-url="https://www.salesforce.com/form/marketing/gartner-mq-report-personalization-2022/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Read the report, 2022 Gartner Magic Quadrant for Personalisation Engines." href="https://www.salesforce.com/form/marketing/gartner-mq-report-personalization-2022/?d=pb" target="_blank" rel="noopener" > Read the report </a> </pbc-button> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1671493589475_u0a" data-module-name="See how personalised marketing can lift loyalty and raise ROI." data-module-position="2" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/ap/form/pdf/1-1-personalisation/?d=pb" tabindex="-1" aria-label="See how personalised marketing can lift loyalty and raise ROI." data-link-url="https://www.salesforce.com/ap/form/pdf/1-1-personalisation/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/10/customising-for-every-customer.png?w=1024" class="card__image" alt="Customising for every customer" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/10/customising-for-every-customer.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/10/customising-for-every-customer.png?resize=300,169 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/10/customising-for-every-customer.png?resize=768,432 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/10/customising-for-every-customer.png?resize=1024,576 1024w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Guide</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/ap/form/pdf/1-1-personalisation/?d=pb" data-link-text="See how personalised marketing can lift loyalty and raise ROI." data-link-url="https://www.salesforce.com/ap/form/pdf/1-1-personalisation/?d=pb" data-link-type="header" target="_blank"> See how personalised marketing can lift loyalty and raise ROI. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Get the guide" data-link-url="https://www.salesforce.com/ap/form/pdf/1-1-personalisation/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Get the guide, Customising for Every Customer: How 1:1 Personalisation Drives ROI." href="https://www.salesforce.com/ap/form/pdf/1-1-personalisation/?d=pb" target="_blank" rel="noopener" > Get the guide </a> </pbc-button> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1670279612010_uu1" data-module-name="6 New Marketing Cloud Features To Help You Power Personalisation" data-module-position="3" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="/ap/blog/marketing-cloud-features-summer-release/" tabindex="-1" aria-label="6 New Marketing Cloud Features To Help You Power Personalisation" data-link-url="/ap/blog/marketing-cloud-features-summer-release/" data-link-type="image" target="_self"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Personalization-Blog.jpg?w=1024" class="card__image" alt="A team maps a user experience on a table." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Personalization-Blog.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Personalization-Blog.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Personalization-Blog.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Personalization-Blog.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Personalization-Blog.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Blog</span> <h3 class="card__headline mb-16" style=" "> <a href="/ap/blog/marketing-cloud-features-summer-release/" data-link-text="6 New Marketing Cloud Features To Help You Power Personalisation" data-link-url="/ap/blog/marketing-cloud-features-summer-release/" data-link-type="header" target="_self"> 6 New Marketing Cloud Features To Help You Power Personalisation </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="/ap/blog/marketing-cloud-features-summer-release/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Learn more about personalisation. " href="/ap/blog/marketing-cloud-features-summer-release/" target="_self" rel="noopener" > Learn more </a> </pbc-button> </div> </div> </div> </article> <article class="card card__4 card__wrapper " data-module-track-impressions="" data-module-id="1670279296923_19hw" data-module-name="Deliver world-class personalisation to prospects and customers. Learn how." data-module-position="4" data-module-type="card_resource" > <div class="card--card_resource card--generic_card pbc-g-elevation-2 flex border-rad-16 "> <div class="card__image__wrapper"> <a href="https://www.salesforce.com/form/events/webinars/form-rss/4102387/?d=pb" tabindex="-1" aria-label="Deliver world-class personalisation to prospects and customers. Learn how." data-link-url="https://www.salesforce.com/form/events/webinars/form-rss/4102387/?d=pb" data-link-type="image" target="_blank"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Real-Time-Personalization-Webinar.jpg?w=1024" class="card__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Real-Time-Personalization-Webinar.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Real-Time-Personalization-Webinar.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Real-Time-Personalization-Webinar.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Real-Time-Personalization-Webinar.jpg?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-ap/wp-content/uploads/sites/14/2023/05/Real-Time-Personalization-Webinar.jpg?resize=1536,864 1536w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">On Demand Webinar</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/form/events/webinars/form-rss/4102387/?d=pb" data-link-text="Deliver world-class personalisation to prospects and customers. Learn how." data-link-url="https://www.salesforce.com/form/events/webinars/form-rss/4102387/?d=pb" data-link-type="header" target="_blank"> Deliver world-class personalisation to prospects and customers. Learn how. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Watch the webinar" data-link-url="https://www.salesforce.com/form/events/webinars/form-rss/4102387/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="cardText" data-stacking="wideM" aria-label="Watch the webinar, Real-Time Personalisation." href="https://www.salesforce.com/form/events/webinars/form-rss/4102387/?d=pb" target="_blank" rel="noopener" > Watch the webinar </a> </pbc-button> </div> </div> </div> </article> </div> <div class="nup_cta" data-module-name="Hit the ground running with marketing tips, tricks, and best practices." data-module-position="5" data-module-id="0" data-module-type="cta"> <div class="cta_container flex flex--center ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="See all resources" data-link-url="https://www.salesforce.com/ap/resources/marketing/#!page=1" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="See all resources related to Marketing Cloud Personalisation." href="https://www.salesforce.com/ap/resources/marketing/#!page=1" target="_self" rel="noopener" > See all resources </a> </pbc-button> </div> </div> </div> </div> </section> </div><div data-blade-id="1679672709340_17ip_289913" data-blade-position="14" data-blade-name="sf/contactus" data-blade-variant="contactus" data-blade-source="www" data-blade-type="blade"> <section id="1679672709340_17ip_289913" class="relative contactus--blade contactus--link_below layout--2 contactus--card_contactus" > <div class="container container--min-spacing-bottom container--min-spacing-top background__present"> <div class="grid grid_main contactus contactus__2 contactus__gridTwo"> <header class="contactus__blade-heading text--center"> <h2 class="headline" style=" "> Ready to take the next step? </h2> </header> <div 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aria-hidden="true"> <div class="background__graphics background__graphics--overlap background__graphics--with-background-image"> <div class="blade__background-image"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?w=1024" class="background__image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=300,112 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=768,287 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1024,383 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=1536,574 1536w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/06/contact-us-footer-service.jpg?resize=2048,765 2048w" width="100%"/> </div> </div> <div class="background__padding--partial-overlap"></div> </div> </section> </div><div data-blade-id="1697002324024_1144" data-blade-position="15" data-blade-name="sf/faq" data-blade-variant="faq" data-blade-source="www" data-blade-type="blade"> <section id="1697002324024_1144" class="relative faq--blade" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1697002324024_1144" data-module-name="Marketing Cloud Personalisation FAQ" data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Marketing Cloud Personalisation FAQ </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1697002324024_1144" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1683929283623_1277" data-module-name="What is a personalisation engine?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1697002324024_1144-11" class="accordion__trigger" id="accordion1697002324024_1144-11" aria-label="What is a personalisation engine?"> <span class="accordion__title relative"> What is a personalisation engine? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1697002324024_1144-11" id="rel1697002324024_1144-11"> <div class="accordion__description"> <p>A personalisation engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1697002323989_1cyc" data-module-name="What is personalisation in Marketing Cloud?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1697002324024_1144-12" class="accordion__trigger" id="accordion1697002324024_1144-12" aria-label="What is personalisation in Marketing Cloud?"> <span class="accordion__title relative"> What is personalisation in Marketing Cloud? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1697002324024_1144-12" id="rel1697002324024_1144-12"> <div class="accordion__description"> <p>Many Marketing Cloud products offer the ability to personalise customer engagements, however, “Personalisation” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages, and experiences.</p> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1683929362824_f8g" data-module-name="What are the benefits of Marketing Cloud Personalisation?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1697002324024_1144-13" class="accordion__trigger" id="accordion1697002324024_1144-13" aria-label="What are the benefits of Marketing Cloud Personalisation?"> <span class="accordion__title relative"> What are the benefits of Marketing Cloud Personalisation? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1697002324024_1144-13" id="rel1697002324024_1144-13"> <div class="accordion__description"> <p>- Improved CSAT and customer experience<br>- Increased conversions on your website and across your <a href="/ap/marketing/email/" target="_self">email marketing</a><br>- Improved website and app experience, including increased time spent on-site and reduced bounce rate<br>- Reduced overall acquisition costs<br>- Improved marketing performance from smarter marketing segmentation<br>- Real-time triggers and intent driving engagements</p> </div> </section> </div> <div class="accordion__item accordion__item-4 " data-module-id="1697002323993_103m" data-module-name="Is Marketing Cloud Personalisationn the same as Salesforce Interaction Studio?" data-module-position="4" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1697002324024_1144-14" class="accordion__trigger" id="accordion1697002324024_1144-14" aria-label="Is Marketing Cloud Personalisationn the same as Salesforce Interaction Studio?"> <span class="accordion__title relative"> Is Marketing Cloud Personalisationn the same as Salesforce Interaction Studio? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1697002324024_1144-14" id="rel1697002324024_1144-14"> <div class="accordion__description"> <p>Yes, Marketing Cloud Personalisation and Salesforce Interaction Studio are one and the same. Interaction Studio was rebranded as Marketing Cloud Personalisation in 2022.</p> </div> </section> </div> <div class="accordion__item accordion__item-5 " data-module-id="1697002323994_363" data-module-name="Is Marketing Cloud Personalisation the same as Evergage?" data-module-position="5" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1697002324024_1144-15" class="accordion__trigger" id="accordion1697002324024_1144-15" aria-label="Is Marketing Cloud Personalisation the same as Evergage?"> <span class="accordion__title relative"> Is Marketing Cloud Personalisation the same as Evergage? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1697002324024_1144-15" id="rel1697002324024_1144-15"> <div class="accordion__description"> <p>Yes, Marketing Cloud Personalisation and Evergage are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalisation.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div> </main> <hgf-footer home-href=ap origin=https://wp.sfdcdigital.com/en-ap/wp-json></hgf-footer> <div class="sf-call"> <div class="call-btn-wrapper"> <a class="btn" href="tel:+6563025700" aria-label="Contact, By phone"></a> </div> </div> <script type="text/javascript"> window.document.dispatchEvent( new CustomEvent('www_track', { detail: { event: 'custEv_pageDataAvailable', templateName: 'Open Template', templateId: 'open-template', taxonomy: JSON.parse('{"pageTagsManual":[{"tagName":"Topics:Artificial Intelligence (Topics)|Customer Engagement|Customer Experience|Personalization (Topics)|Segmentation","tagUuid":"ca230df1-4c48-43f3-80d5-d3cbe6168761|c4fe47d3-c78b-466f-bc96-4065d9e73764|6d5e4f73-3cf4-4294-a68b-533975b34f05|efc8dd44-686c-44f9-a465-14ede31cb881|c6f21844-c0d7-407c-9a16-127ec98c1e67","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Intent:Automation","tagUuid":"1ec7811b-1135-4898-a35c-078406199dd9","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Content Audiences:Marketing (Department)","tagUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"db17278a-2c68-11b2-80f8-000d3a4fec0d"},{"tagName":"Products:Personalization","tagUuid":"2dc350f8-cdec-4ee7-942c-629213c80315","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"}],"pageTagsAuto":[]}'), experiment: { 'optimizelyExp': '', 'optimizelyVar': '', }, }, }) ); </script> <script defer src="https://a.sfdcstatic.com/digital/xsf/components/v1-stable/chat.js"></script> <link rel="stylesheet" type="text/css" href="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/DHdjC/Xt1VSFY"> <script src="/jnmYwLhDSrvFsn4x7w/hp/b1c9Ki4/fm0SA/nIfM04o" async defer></script> <div id="sec-overlay" style="display:none;"> <div id="sec-container"> </div> </div></body></html>

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