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De secas a inundações, o risco hídrico é uma questão comercial urgente
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A nova regulamentação está forçando as empresas a enfrentar esse risco crescente. As empresas precisam entender suas vulnerabilidades e planejar como lidar com elas. Eles devem começar avaliando sua água quantidade impactos e definição de metas de redução do uso de água que sejam informadas pelas condições locais. Em segundo lugar, eles devem avaliar sua água qualidade impacta e use essa avaliação para definir metas e desenvolver planos de ação para melhorar esse impacto, como reduzir o uso de produtos químicos nocivos, investir em tecnologia de reciclagem e reduzir as descargas de poluentes. Em terceiro lugar, as empresas devem se engajar profundamente nas atividades de gestão da água nas bacias em que operam, defendendo a proteção das bacias hidrográficas ou apoiando novas políticas de conservação da água e sustentabilidade das águas subterrâneas. Finalmente, as empresas devem garantir que os riscos e oportunidades relacionados à água estejam totalmente incorporados à governança corporativa e à tomada de decisões." data-testid="meta"/><meta name="item-name" content="De secas a inundações, o risco hídrico é uma questão comercial urgente" data-testid="meta"/><meta name="page-category-name" content="Business and society" data-testid="meta"/><meta name="shopper-attributes" content="state:guest" data-testid="meta"/><meta name="twitter:image" content="/resources/images/article_assets/2022/11/Nov22_09_120374470.jpg" data-testid="meta"/><meta name="article:section" content="Business and society" data-testid="meta"/><meta name="item-id" content="tag:blogs.harvardbusiness.org,2007-03-31:999.341567" data-testid="meta"/><meta property="article:publisher" content="https://www.facebook.com/HBR" data-testid="meta"/><meta property="og:site_name" content="Harvard Business Review" data-testid="meta"/><meta property="og:type" content="article" data-testid="meta"/><meta property="og:description" content="À medida que as mudanças climáticas avançam, inundações e secas agora são eventos repentinos e imprevistos que atingem cada vez mais áreas em rápida sucessão, e essa crescente variabilidade pegou grandes corporações despreparadas. A nova regulamentação está forçando as empresas a enfrentar esse risco crescente. As empresas precisam entender suas vulnerabilidades e planejar como lidar com elas. Eles devem começar avaliando sua água quantidade impactos e definição de metas de redução do uso de água que sejam informadas pelas condições locais. Em segundo lugar, eles devem avaliar sua água qualidade impacta e use essa avaliação para definir metas e desenvolver planos de ação para melhorar esse impacto, como reduzir o uso de produtos químicos nocivos, investir em tecnologia de reciclagem e reduzir as descargas de poluentes. Em terceiro lugar, as empresas devem se engajar profundamente nas atividades de gestão da água nas bacias em que operam, defendendo a proteção das bacias hidrográficas ou apoiando novas políticas de conservação da água e sustentabilidade das águas subterrâneas. Finalmente, as empresas devem garantir que os riscos e oportunidades relacionados à água estejam totalmente incorporados à governança corporativa e à tomada de decisões." data-testid="meta"/><meta property="og:image" content="/resources/images/article_assets/2022/11/Nov22_09_120374470.jpg" data-testid="meta"/><meta property="og:title" content="De secas a inundações, o risco hídrico é uma questão comercial urgente" data-testid="meta"/><meta property="article:published_time" content="2022-11-09T13:25:09.000+00:00" data-testid="meta"/><meta property="page-id" content="300" data-testid="meta"/><meta property="article:modified_time" content="2023-01-12T18:20:54Z" data-testid="meta"/><meta property="page-category-id" content="391149" data-testid="meta"/><meta property="intromercial" content="false" data-testid="meta"/><meta property="primary-editor" content="182" data-testid="meta"/><meta property="article:tag" content="Risk management" data-testid="meta"/><meta property="article:tag" content="Sustainable business practices" data-testid="meta"/><meta property="article:tag" content="Environmental sustainability" data-testid="meta"/><script>window.digitalData = {"pageInstanceID":"De secas a inundações, o risco hídrico é uma questão comercial urgente:production","siteID":"hbrprod","page":{"pageInfo":{"language":"pt","contentType":"Digital Article","pageName":"De secas a inundações, o risco hídrico é uma questão comercial urgente","pageType":"Article","pageCategoryID":"391149","pageCategoryName":"Business and society","pageDescription":"À medida que as mudanças climáticas avançam, inundações e secas agora são eventos repentinos e imprevistos que atingem cada vez mais áreas em rápida sucessão, e essa crescente variabilidade pegou grandes corporações despreparadas. 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class="PageUtils_list-item__HK3pt PageUtils_standard__FTgtj"><button class="PageUtils_item-button__UHILB" type="button" data-analytics="print-article"><img src="/assets-mfe-articles/_next/static/media/Print.61d005bb.svg" aria-hidden="true" alt="" width="24" height="24"/><span class="PageUtils_utility-name__y5qBD PageUtils_standard__FTgtj">Print</span></button></li></ul></div><div class="Standard_summary__XfVno"><section class="Summary_container__LHBTn Summary_standard__FY82u Summary_initial-layout__EtsKc"><h2 class="Summary_summary-header__NtM4x">Resumo<!-- -->. </h2><span class="Summary_summary-text__eMqXD"><span class="Summary_summary-text__eMqXD">À medida que as mudanças climáticas avançam, inundações e secas agora são eventos repentinos e imprevistos que atingem cada vez mais áreas em rápida sucessão, e essa crescente variabilidade pegou grandes corporações despreparadas. A nova regulamentação está forçando as empresas a enfrentar esse risco crescente. As empresas precisam entender suas vulnerabilidades e planejar como lidar com elas. Eles devem começar avaliando sua água <em> quantidade</em> impactos e definição de metas de redução do uso de água que sejam informadas pelas condições locais. Em segundo lugar, eles devem avaliar sua água<em> qualidade</em> impacta e use essa avaliação para definir metas e desenvolver planos de ação para melhorar esse impacto, como reduzir o uso de produtos químicos nocivos, investir em tecnologia de reciclagem e reduzir as descargas de poluentes. Em terceiro lugar, as empresas devem se engajar profundamente nas atividades de gestão da água nas bacias em que operam, defendendo a proteção das bacias hidrográficas ou apoiando novas políticas de conservação da água e sustentabilidade das águas subterrâneas. Finalmente, as empresas devem garantir que os riscos e oportunidades relacionados à água estejam totalmente incorporados à governança corporativa e à tomada de decisões.</span></span></section><div class="TranslateMessage_translate-message__iUF3m TranslateMessage_disclaimer__hVx7N TranslateMessage_pt__eTyMe"><div><strong class="TranslateMessage_bold__q3OaR">Aviso: </strong>Este texto foi traduzido com o uso de tradução automática e pode conter erros. Responda a esta <a class="Anchor-module_anchor__uhpem TranslateMessage_link__KubhN" href="#HBROPS-2342-02">pesquisa</a> para nos enviar seus comentários e obtenha mais informações em nossas <a class="Anchor-module_anchor__uhpem TranslateMessage_link__KubhN" href="https://hbphelp.zendesk.com/hc/en-us/articles/1500011070301-Perguntas-frequentes-sobre-tradução-automática-português">perguntas frequentes</a>.</div><a class="Anchor-module_anchor__uhpem TranslateMessage_link__KubhN TranslateMessage_block__7D_7j" href="/2022/11/from-droughts-to-floods-water-risk-is-an-urgent-business-issue">Read in English</a></div></div><div class="Standard_left-rail__qnsPO"><ul class="PageUtils_container-left__whOYQ PageUtils_standard__FTgtj"><li class="PageUtils_list-item__HK3pt PageUtils_vertical__SqN7k"><a class="PageUtils_item-button__UHILB" href="https://twitter.com/intent/tweet?&original_referer=&ref_src=twsrc%5Etfw&related=twitterapi%2Ctwitter&tw_p=tweetbutton&url=" target="_blank" rel="noopener noreferrer" data-analytics="share-on-x"><img src="/assets-mfe-articles/_next/static/media/Twitter.7ac71c2c.svg" aria-hidden="true" alt="" width="24" height="24"/><span class="PageUtils_utility-name__y5qBD PageUtils_standard__FTgtj">Post</span></a></li><li class="PageUtils_list-item__HK3pt PageUtils_vertical__SqN7k"><button class="PageUtils_item-button__UHILB" type="button" data-analytics="share-on-facebook"><img src="/assets-mfe-articles/_next/static/media/Facebook.f94faecd.svg" aria-hidden="true" alt="" width="24" height="24"/><span class="PageUtils_utility-name__y5qBD PageUtils_standard__FTgtj">Post</span></button></li><li class="PageUtils_list-item__HK3pt PageUtils_vertical__SqN7k"><button class="PageUtils_item-button__UHILB" type="button" data-analytics="share-on-linkedin"><img src="/assets-mfe-articles/_next/static/media/LinkedIn.c9a4114a.svg" aria-hidden="true" alt="" width="24" height="24"/><span class="PageUtils_utility-name__y5qBD PageUtils_standard__FTgtj">Share</span></button></li><li class="PageUtils_list-item__HK3pt PageUtils_vertical__SqN7k"><button class="PageUtils_item-button__UHILB" type="button" data-analytics="open-save-flyout"><img src="/assets-mfe-articles/_next/static/media/Save.635e3a71.svg" aria-hidden="true" alt="" width="24" height="24"/><span class="PageUtils_utility-name__y5qBD PageUtils_standard__FTgtj">Save</span></button></li><li class="PageUtils_list-item__HK3pt PageUtils_vertical__SqN7k PageUtils_standard__FTgtj"><a class="Anchor-module_anchor__uhpem PageUtils_item-button__UHILB" href="/product/from-droughts-to-floods-water-risk-is-an-urgent-business-issue/H07BJZ-PDF-ENG" rel="noopener noreferrer" target="_blank" data-analytics="buy-reprint-link"><img src="/assets-mfe-articles/_next/static/media/BuyCopy.088ae0cd.svg" aria-hidden="true" alt="" width="24" height="24"/><span class="PageUtils_utility-name__y5qBD PageUtils_standard__FTgtj">Buy Copies</span></a></li><li class="PageUtils_list-item__HK3pt PageUtils_vertical__SqN7k PageUtils_standard__FTgtj"><button class="PageUtils_item-button__UHILB" type="button" data-analytics="print-article"><img src="/assets-mfe-articles/_next/static/media/Print.61d005bb.svg" aria-hidden="true" alt="" width="24" height="24"/><span class="PageUtils_utility-name__y5qBD PageUtils_standard__FTgtj">Print</span></button></li></ul></div><div class="Standard_content__mghDk"><p class="Paragraph_text__yGFNO" data-first-paragraph="true">Quando as empresas pensam em risco, a maioria delas não pensa em água. Historicamente, a água estava disponível mesmo em áreas propensas à seca, e as inundações seguiram um padrão bastante previsível. Mas à medida que o clima esquenta, o mundo começa a ver mais extremos — e isso geralmente significa pouca ou muita água. A escassez de água contribui para incêndios florestais, mas também para outros problemas: à medida que o lençol freático cai, a qualidade da água se degrada, muitas vezes levando ao aumento das concentrações de minerais e sais que são caros de tratar ou podem até mesmo tornar a água inutilizável. No outro extremo, tempestades mais violentas já estão tornando as inundações um novo risco em áreas que antes não se preocupavam com isso. Inundações e secas agora são eventos repentinos e imprevistos — e atingem cada vez mais áreas em rápida sucessão.</p></div><div class="Standard_right-rail__tTaUI"><div class="Standard_right-rail-content__Y1Qwu"><div data-testid="ad-container"><div data-testid="ad" id="right-ad" class=""></div></div><div class="right-rail-piano-container advertising PianoAd_ad__m1O2b" data-testid="piano-ad-container"></div><div class="ecommerce-module"><div data-analytics="placement-right_rail3" data-testid="container"></div><div class="RelatedTopics_container__2Nkb4 RelatedTopics_standard__UaUNv"><span class="RelatedTopics_related-topics__zEjID RelatedTopics_standard__UaUNv">Read more on<!-- --> <a href="/topic/subject/business-and-society?ab=articlepage-topic" class="RelatedTopics_topic-link__u_bsi"><strong>Business and society</strong></a> or related topics <a href="/topic/subject/risk-management?ab=articlepage-topic" class="RelatedTopics_topic-link__u_bsi"><strong>Risk management</strong></a>, <a href="/topic/subject/sustainable-business-practices?ab=articlepage-topic" class="RelatedTopics_topic-link__u_bsi"><strong>Sustainable business practices</strong></a> and <a href="/topic/subject/environmental-sustainability?ab=articlepage-topic" class="RelatedTopics_topic-link__u_bsi"><strong>Environmental sustainability</strong></a></span></div></div></div></div><div class="Standard_author__Ke782"><div data-analytics="end-of-article" data-testid="container"></div><aside class="AuthorBioList_container__qBo_1 AuthorBioList_standard__9lH5w"><div class="AuthorBio_author-info-item__0G_0z AuthorBio_standard___hh_q"><div class="AuthorBio_image-container___c3yQ"><div class="AuthorBio_author-picture__2ElG9">JG</div></div><div class="AuthorBio_author-bio-container__u5vHF"><a class="AuthorBio_author-name__VPl47" href="/search?term=Jose%20Ignacio%20Galindo&amp;search_type=search-all">Jose Ignacio Galindo<!-- --> </a><span class="AuthorBio_biography__CPmNZ"> is the co-founder and CEO of Waterplan, a San Francisco-based tech company providing the most advanced climate platform to monitor and mitigate water risk. Originally born in the Patagonian city of Ushuaia, Jose holds a master’s in engineering from ITBA and is a Y Combinator and Stanford GSB Alum.</span></div></div><div class="AuthorBio_author-info-item__0G_0z AuthorBio_standard___hh_q"><div class="AuthorBio_image-container___c3yQ"><div class="AuthorBio_author-picture__2ElG9">NW</div></div><div class="AuthorBio_author-bio-container__u5vHF"><a class="AuthorBio_author-name__VPl47" href="/search?term=Nicolas%20Wertheimer&amp;search_type=search-all">Nicolas Wertheimer<!-- --> </a><span class="AuthorBio_biography__CPmNZ"><span class=""> is the co-founder of Waterplan, the first SaaS Climate water risk platform. He is also the founder of Proyecto Agua Segura (Safe Water), which provides safe drinking water to around 200,000 people in vulnerable communities, and delivered 3,260 water projects in Latin America with successful business indicators. 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Services</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/permissions">Copyright Permissions</a></li></ul></details><details data-testid="container" class="Footer-module_accordion__8VmFB Accordion-module_container__6rGl0"><summary class="Accordion-module_title__-9-np">Manage My Account<span class="FontIcon-module_icon__sgsQL Accordion-module_title-icon__lc6tR FontIcon-module_caret-right__vpaQH" role="presentation"></span></summary><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">My Library</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Topic Feeds</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Orders</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Account Settings</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Email Preferences</button></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help">Account FAQ</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="https://hbphelp.zendesk.com/hc/en-us">Help Center</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help#contact-customer-service">Contact Customer Service</a></li></ul></details><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">Explore HBR</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/the-latest">The Latest</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/topics">All Topics</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/magazine">Magazine Archive</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/big-ideas">The Big Idea</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/case-selections">Case Selections</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/podcasts">Podcasts</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/webinars">Webinars</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/data-visuals">Data & Visuals</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/my-library">My Library</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/email-newsletters">Newsletters</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbrpress">HBR Press</a></li></ul></div><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">HBR Store</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/articles">Article Reprints</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/books">Books</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/case-studies">Cases</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/collections">Collections</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/magazine-issues">Magazine Issues</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/guides">HBR Guide Series</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/20-minute-managers">HBR 20-Minute Managers</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/emotional-intelligence-series">HBR Emotional Intelligence Series</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/landing/mustreads">HBR Must Reads</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/store/tools">Tools</a></li></ul></div><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">About HBR</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/contact-us">Contact Us</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbr-advertising-sales">Advertise with Us</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/booksellers-retailers">Information for Booksellers/Retailers</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/about-hbr">Masthead</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/global-editions">Global Editions</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/media-inquiries">Media Inquiries</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/guidelines-for-authors-web">Guidelines for Authors</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/hbr-analytic-services">HBR Analytic Services</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/permissions">Copyright Permissions</a></li></ul></div><div class="Footer-module_nav-list-wrapper__QlFFQ"><p class="Footer-module_nav-list-title__hi4pZ">Manage My Account</p><ul class="Footer-module_nav-list__apyBT"><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">My Library</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Topic Feeds</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Orders</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Account Settings</button></li><li class="Footer-module_nav-list-item__WBl0o"><button type="button" class="Button-module_btn__daEdK Footer-module_link__v0KZS Button-module_text__dcWb-">Email Preferences</button></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help">Account FAQ</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="https://hbphelp.zendesk.com/hc/en-us">Help Center</a></li><li class="Footer-module_nav-list-item__WBl0o"><a class="Anchor-module_anchor__uhpem Footer-module_link__v0KZS" href="/subscriber-help#contact-customer-service">Contact Customer 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Harvard Business Publishing is an affiliate of Harvard Business School.</p></div></div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"profile":{"guid":"af6b433cda46b1620367975c2d69c287","firstName":"Guest","lastName":"User","displayName":"Guest User","accountLocked":false,"emailAddress":"anonymousUser","loggedIn":false,"lastVisitDate":"2024-11-23T20:41:01.661+00:00","linkedAccounts":[],"jobTitle":"","companySize":"","industry":"","folders":[],"newsletters":[],"marketingCampaigns":[],"topics":[],"subscriptions":[],"isGdprDeleted":false,"tiers":[],"pianoRegistered":false,"state":"Anonymous","status":"Anonymous","username":"ANONYMOUSUSER","customAttributes":[],"quota":{"count":1,"limit":2,"remaining":1,"ascend":false}},"article":{"title":"De secas a inundações, o risco hídrico é uma questão comercial urgente","type":"standard","tag":"blogs.harvardbusiness.org,2007-03-31:999.341567","dek":"New regulations are forcing companies to confront the issue.","summary":"\u003cp\u003eÀ medida que as mudanças climáticas avançam, inundações e secas agora são eventos repentinos e imprevistos que atingem cada vez mais áreas em rápida sucessão, e essa crescente variabilidade pegou grandes corporações despreparadas. A nova regulamentação está forçando as empresas a enfrentar esse risco crescente. As empresas precisam entender suas vulnerabilidades e planejar como lidar com elas. Eles devem começar avaliando sua água \u003cem\u003e quantidade\u003c/em\u003e impactos e definição de metas de redução do uso de água que sejam informadas pelas condições locais. Em segundo lugar, eles devem avaliar sua água\u003cem\u003e qualidade\u003c/em\u003e impacta e use essa avaliação para definir metas e desenvolver planos de ação para melhorar esse impacto, como reduzir o uso de produtos químicos nocivos, investir em tecnologia de reciclagem e reduzir as descargas de poluentes. Em terceiro lugar, as empresas devem se engajar profundamente nas atividades de gestão da água nas bacias em que operam, defendendo a proteção das bacias hidrográficas ou apoiando novas políticas de conservação da água e sustentabilidade das águas subterrâneas. Finalmente, as empresas devem garantir que os riscos e oportunidades relacionados à água estejam totalmente incorporados à governança corporativa e à tomada de decisões.\u003c/p\u003e","topics":["Business and society","Risk management","Sustainable business practices","Environmental sustainability"],"primaryTopic":"Business and society","content":"\u003cp\u003eQuando as empresas pensam em risco, a maioria delas não pensa em água. Historicamente, a água estava disponível mesmo em áreas propensas à seca, e as inundações seguiram um padrão bastante previsível. Mas à medida que o clima esquenta, o mundo começa a ver mais extremos — e isso geralmente significa pouca ou muita água. A escassez de água contribui para incêndios florestais, mas também para outros problemas: à medida que o lençol freático cai, a qualidade da água se degrada, muitas vezes levando ao aumento das concentrações de minerais e sais que são caros de tratar ou podem até mesmo tornar a água inutilizável. No outro extremo, tempestades mais violentas já estão tornando as inundações um novo risco em áreas que antes não se preocupavam com isso. Inundações e secas agora são eventos repentinos e imprevistos — e atingem cada vez mais áreas em rápida sucessão.\u003c/p\u003e","authors":[{"name":"Jose Ignacio Galindo","bio":"Jose Ignacio Galindo is the co-founder and CEO of Waterplan, a San Francisco-based tech company providing the most advanced climate platform to monitor and mitigate water risk. Originally born in the Patagonian city of Ushuaia, Jose holds a master\u0026#8217;s in engineering from ITBA and is a Y Combinator and Stanford GSB Alum."},{"name":"Nicolas Wertheimer","bio":"\u003cdiv class=\"\"\u003eNicolas Wertheimer is the co-founder of Waterplan, the first SaaS Climate water risk platform. He is also the founder of Proyecto Agua Segura (Safe Water), which provides safe drinking water to around 200,000 people in vulnerable communities, and delivered 3,260 water projects in Latin America with successful business indicators. He is a member of the Global Shapers Community and of the Youth Congress of Sustainable Americas, a social entrepreneurship lecturer, and received Chivas Venture Finalist recognition.\u003c/div\u003e"},{"name":"Jay Famiglietti","bio":"Jay Famiglietti is a professor of hydrology, Executive Director of the Global Institute for Water Security at the University of Saskatchewan, and incoming Global Futures Professor at Arizona State University. He is the former Senior Water Scientist at the NASA Jet Propulsion Laboratory, and a cross-sectoral advisor on water security issues."}],"published":"2022-11-09T13:25:09.000+00:00","hasAudio":false,"hasDropCap":false,"paywallEligible":true,"giftedArticle":false,"contentKey":"LXkG6VkDvrbBu8756kfg6MMoHlFanrgdZixpjTLlU4QeZnwIN20PyJuRmxfHqC4KOhHQV5OPJHvLZNMt1Qg2HQhgJB9g9GwH/pZgzEvX+HvEOqXtt1XxaFI1Zk4TbBB9TqdDhmcELBbhpEMwuylKQuOZx/5gnGJK1kYDo8BRfeQ=","productLink":"/product/from-droughts-to-floods-water-risk-is-an-urgent-business-issue/H07BJZ-PDF-ENG","metaTags":{"page-id":"300","article:modified_time":"2023-01-12T18:20:54Z","primary-editor":"182","page-category-id":"391149","article-content-type":"Digital Article"},"editorTags":[{"tagValue":"New Authors"}],"configurations":{"configExemptFromPaywall":false,"configNoIntromercial":false,"configSubscriberOnly":false},"pianoConfigurations":{"pianoContentType":"standard"},"userProfile":{"guid":"af6b433cda46b1620367975c2d69c287","firstName":"Guest","lastName":"User","displayName":"Guest User","accountLocked":false,"emailAddress":"anonymousUser","loggedIn":false,"lastVisitDate":"2024-11-23T20:41:01.661+00:00","linkedAccounts":[],"jobTitle":"","companySize":"","industry":"","folders":[],"newsletters":[],"marketingCampaigns":[],"topics":[],"subscriptions":[],"isGdprDeleted":false,"tiers":[],"pianoRegistered":false,"state":"Anonymous","status":"Anonymous","username":"ANONYMOUSUSER","customAttributes":[],"quota":{"count":1,"limit":2,"remaining":1,"ascend":false}},"hero":{"image":{"defaultSrc":"/resources/images/article_assets/2022/11/Nov22_09_120374470.jpg","sizes":"(min-width: 48em) 55.7291667vw, 97.3924381vw","srcset":"/resources/images/article_assets/2022/11/Nov22_09_120374470.jpg 1200w, /resources/images/article_assets/2022/11/Nov22_09_120374470-300x169.jpg 300w, /resources/images/article_assets/2022/11/Nov22_09_120374470-1024x576.jpg 1024w, /resources/images/article_assets/2022/11/Nov22_09_120374470-768x432.jpg 768w, /resources/images/article_assets/2022/11/Nov22_09_120374470-500x281.jpg 500w, /resources/images/article_assets/2022/11/Nov22_09_120374470-383x215.jpg 383w, /resources/images/article_assets/2022/11/Nov22_09_120374470-700x394.jpg 700w, /resources/images/article_assets/2022/11/Nov22_09_120374470-850x478.jpg 850w"},"credits":"Henrik Sorensen/Getty Images"}},"initialDataLayer":{"pageInstanceID":"De secas a inundações, o risco hídrico é uma questão comercial urgente:production","siteID":"hbrprod","page":{"pageInfo":{"language":"pt","contentType":"Digital Article","pageName":"De secas a inundações, o risco hídrico é uma questão comercial urgente","pageType":"Article","pageCategoryID":"391149","pageCategoryName":"Business and society","pageDescription":"À medida que as mudanças climáticas avançam, inundações e secas agora são eventos repentinos e imprevistos que atingem cada vez mais áreas em rápida sucessão, e essa crescente variabilidade pegou grandes corporações despreparadas. A nova regulamentação está forçando as empresas a enfrentar esse risco crescente. As empresas precisam entender suas vulnerabilidades e planejar como lidar com elas. Eles devem começar avaliando sua água quantidade impactos e definição de metas de redução do uso de água que sejam informadas pelas condições locais. Em segundo lugar, eles devem avaliar sua água qualidade impacta e use essa avaliação para definir metas e desenvolver planos de ação para melhorar esse impacto, como reduzir o uso de produtos químicos nocivos, investir em tecnologia de reciclagem e reduzir as descargas de poluentes. Em terceiro lugar, as empresas devem se engajar profundamente nas atividades de gestão da água nas bacias em que operam, defendendo a proteção das bacias hidrográficas ou apoiando novas políticas de conservação da água e sustentabilidade das águas subterrâneas. 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