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HeroWithPartnershipMark_mck-c-hwpm__content-block__3UD71"><div class="mdc-u-grid mck-o-container--wrapped mck-o-container--mobile-spacing HeroWithPartnershipMark_mck-c-hwpm__column-container__QWJaJ"><div class="mdc-u-grid mdc-u-grid-gutter-md HeroWithPartnershipMark_mck-c-hwpm__column___TF2K"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h1 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2 HeroWithPartnershipMark_mck-c-hwpm__heading__ftsxA mck-c-hwpm__heading--text-m"><div>It’s the holiday season: Insights for consumer business</div></h1><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-8"><div class="mck-u-links-inline mck-c-generic-item__description">This year, the holiday shopping season is longer than ever. But for consumer businesses to drive sales in the final stretch, they’ll need to recalibrate their sales strategies and make operational adjustments to meet shoppers’ evolving needs.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/industries/consumer-packaged-goods/our-insights/its-the-holiday-season-insights-for-consumer-business" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Watch the video</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" data-module-gradient-position="top-right" class="mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing mck-o-edge-to-edge" data-layer-region="hightlight-bar"><div class="HighlightBar_mck-c-highlight-bar__P5wTz"><div class="mdc-u-grid mdc-o-container__wrapper is-wrapped HighlightBar_mck-c-highlight-bar__content-contaier__OM7cM"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-9 HighlightBar_mck-c-highlight-bar__heading__HY4ym">TRENDING INSIGHTS</h2><ul class="mdc-u-grid mdc-u-grid-col-4 mdc-u-grid-col-start-2"><li class="HighlightBar_mck-c-highlight-bar__item__s33AY"><span aria-hidden="true" class="HighlightBar_mck-c-highlight-bar__item-number__4lhs_">1</span><div class="HighlightBar_mck-c-highlight-bar__item-title__A1Fkm"><a data-component="mdc-c-link" href="/capabilities/strategy-and-corporate-finance/our-insights/the-ceos-essential-checklist-questions-every-chief-executive-should-be-able-to-answer" class="mdc-c-link-cta___NBQVi_2734c4f" title="The CEO&rsquo;s essential checklist: Questions every chief executive should be able to answer"><span class="mdc-c-link__label___Pfqtd_2734c4f">The CEO’s essential checklist: Questions every chief executive should be able to answer</span></a></div></li><li class="HighlightBar_mck-c-highlight-bar__item__s33AY"><span aria-hidden="true" class="HighlightBar_mck-c-highlight-bar__item-number__4lhs_">2</span><div class="HighlightBar_mck-c-highlight-bar__item-title__A1Fkm"><a data-component="mdc-c-link" href="/industries/retail/our-insights/state-of-fashion" class="mdc-c-link-cta___NBQVi_2734c4f" title="The State of Fashion 2025: Challenges at every turn"><span class="mdc-c-link__label___Pfqtd_2734c4f">The State of Fashion 2025: Challenges at every turn</span></a></div></li><li class="HighlightBar_mck-c-highlight-bar__item__s33AY"><span aria-hidden="true" class="HighlightBar_mck-c-highlight-bar__item-number__4lhs_">3</span><div class="HighlightBar_mck-c-highlight-bar__item-title__A1Fkm"><a data-component="mdc-c-link" href="/industries/financial-services/our-insights/global-insurance-report" 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class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" data-module-gradient-position="bottom-left" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>What McKinsey learned while creating its generative AI platform</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">To corral its vast amount of knowledge and drive new levels of productivity, the firm embarked on a journey to develop its generative AI platform, “Lilli.”</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/capabilities/mckinsey-digital/our-insights/what-mckinsey-learned-while-creating-its-generative-ai-platform" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Harness your knowledge</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/capabilities/quantumblack/how-we-help-clients" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Get to know QuantumBlack, our AI arm</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--reverse-order__wrFnB mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>European nongrocery retail: Transition and transformation</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">After an unpredictable several years, nongrocery retailers in Europe are seeking to uncover pockets of growth. To succeed, they will need to navigate differences across markets and retail categories</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/industries/retail/our-insights/state-of-retail-europe" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Jump-start growth in retail</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-fcde4ed9-d715-45b9-a870-d362826957f6-right TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class="mdc-u-grid mck-c-two-up-medium mck-o-edge-to-edge mck-c-module-wrapper mck-c-module-wrapper--collapse-top-spacing" data-module-type="StandalonePromo" data-module-name="two-up-medium"><div class="TwoUpMedium_mck-c-two-up-medium__column-container__wpLlL mdc-u-grid mdc-u-grid-col-md-2 mdc-u-grid-col-sm-1 mdc-u-grid-gutter-xxs"><div data-component="mdc-c-module-wrapper" data-module-theme="dark" data-module-background="deep-blue" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--left__rgxUN"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-4c8ad502-349d-4fa7-88cc-cbc5ca1fab0a-left TwoUpMedium_mck-c-two-up-medium__bg-image__Zkj2w "></div><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="lightest-grey" data-module-category="" class="mck-o-container--mobile-spacing TwoUpMedium_mck-c-two-up-medium__column__69jG3 TwoUpMedium_mck-c-two-up-medium__column--centered__xm2lN TwoUpMedium_mck-c-two-up-medium__column--right__GpqGn"><div class="TwoUpMedium_mck-c-two-up-medium__item-container__xg9_U"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-2"><div>A bookselling titan, a computer pioneer, and a pathbreaking neurosurgeon</div></h3><div data-component="mdc-c-description" class="mdc-c-description___SrnQP_2734c4f mdc-u-ts-7"><div class="mck-u-links-inline mck-c-generic-item__description">Our November obituaries also include a visionary architect, a digital arts innovator, and a Holocaust survivor whose story of tragedy and triumph became a New York Times bestseller.</div></div><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/featured-insights/mckinsey-on-lives-and-legacies/november-2024" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Explore the November 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GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>November 15, 2024</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6 BlogFeature_mck-c-blog-feature__blog-title__FK5pe BlogFeature_mck-c-blog-feature__blog-title--blog-1-heading__OjZIP"><div>How to get more value from your new tech? 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class="BlogFeature_mck-c-blog-feature__blog-item__Ea8Eh BlogFeature_mck-c-blog-feature__blog-item--blog-3__6XcBB"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/meet-the-hosts-behind-mckinseys-award-winning-podcast" class="BlogFeature_mck-c-blog-feature__blog-link__UdwK7 mck-c-blog-feature__blog-link--blog-3 mdc-u-grid-gutter-xxs mdc-c-link___lBbY1_2734c4f"><div class="BlogFeature_mck-c-blog-feature__blog-content-wrapper__UcyJt BlogFeature_mck-c-blog-feature__blog-content-wrapper--blog-3__nYbXS"><div class="BlogFeature_mck-c-blog-feature__blog-content__5ED_G BlogFeature_mck-c-blog-feature__blog-content--blog-3__RavBp"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start BlogFeature_mck-c-blog-feature__generic-item__A_Gdo GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>November 8, 2024</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6 BlogFeature_mck-c-blog-feature__blog-title__FK5pe BlogFeature_mck-c-blog-feature__blog-title--blog-3-heading__F2HTM"><div>Meet the hosts behind McKinsey’s award-winning podcast</div></h3></div></div></div></div></div></a></div><div class="BlogFeature_mck-c-blog-feature__blog-item__Ea8Eh BlogFeature_mck-c-blog-feature__blog-item--blog-4__C0wwd"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/mckinsey-and-braven-develop-a-career-portal-opening-doors-for-underrepresented-students" class="BlogFeature_mck-c-blog-feature__blog-link__UdwK7 mck-c-blog-feature__blog-link--blog-4 mdc-u-grid-gutter-xxs mdc-c-link___lBbY1_2734c4f"><div class="BlogFeature_mck-c-blog-feature__blog-background__N9PJb 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data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6 BlogFeature_mck-c-blog-feature__blog-title__FK5pe mck-c-blog-feature__blog-title--blog-4-heading"><div>McKinsey and Braven develop a career portal, opening doors for underrepresented students</div></h3></div></div></div></div></div></a></div><div class="BlogFeature_mck-c-blog-feature__blog-item__Ea8Eh BlogFeature_mck-c-blog-feature__blog-item--blog-5__zhKkB BlogFeature_mck-c-blog-feature__blog-with-read-more__rhSux"><a data-component="mdc-c-link" href="/about-us/new-at-mckinsey-blog/preview-to-cop-29-an-urgent-call-for-accelerating-decarbonization" class="BlogFeature_mck-c-blog-feature__blog-link__UdwK7 mck-c-blog-feature__blog-link--blog-5 mdc-u-grid-gutter-xxs mdc-c-link___lBbY1_2734c4f"><div class="BlogFeature_mck-c-blog-feature__blog-background__N9PJb BlogFeature_mck-c-blog-feature__blog-background--blog-5__4SroC"><style></style><div data-component="mdc-c-background-image" class="mdc-c-bg-image___GJdv1_2734c4f background-image-20b6550c-76aa-4d1f-8467-bc338e86f947"></div></div><div class="BlogFeature_mck-c-blog-feature__blog-content-wrapper__UcyJt BlogFeature_mck-c-blog-feature__blog-content-wrapper--blog-5__G_HX4"><div class="BlogFeature_mck-c-blog-feature__blog-content__5ED_G BlogFeature_mck-c-blog-feature__blog-content--blog-5__ySoxI"><div class="mdc-u-grid mdc-u-grid-gutter-lg mdc-u-grid-col-sm-1 mdc-u-grid--align-start BlogFeature_mck-c-blog-feature__generic-item__A_Gdo GenericItem_mck-c-generic-item__sGwKL"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div class="mck-c-eyebrow mdc-u-ts-10"><span>November 1, 2024</span></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h3 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f mdc-u-ts-6 BlogFeature_mck-c-blog-feature__blog-title__FK5pe 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mdc-u-grid--align-start GenericItem_mck-c-generic-item__sGwKL GenericItem_mck-c-generic-item--1by1__6krte"><div class="video-wrapper VideoComponent_mck-c-video-component__K3_eG"><video id="bc-video-6312093379112" data-video-id="6312093379112" data-account="1971571337001" data-player="IzQolWCsY" data-embed="default" data-application-id="" class="video-js GenericItem_mck-c-generic-item__video-component__X8kCu" controls=""></video></div><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f mdc-u-grid-gutter-xs GenericItem_mck-c-generic-item__content__gq1m0"><div data-component="mdc-c-content-block" class="mdc-c-content-block___7p6Lu_2734c4f"><h2 data-component="mdc-c-heading" class="mdc-c-heading___0fM1W_2734c4f"><span>What does it mean to accelerate sustainable and inclusive growth?</span></h2><div data-component="mdc-c-link-container" class="mdc-c-link-container___xefGu_2734c4f mdc-c-link-container--align-left"><a data-component="mdc-c-link" href="/about-us/overview/sustainable-and-inclusive-growth" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">McKinsey partners from around the world weigh in</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a><a data-component="mdc-c-link" href="/featured-insights/sustainable-inclusive-growth/our-future-lives-and-livelihoods-sustainable-and-inclusive-and-growing" class="mdc-c-link-cta___NBQVi_2734c4f" aria-label=""><span class="mdc-c-link__label___Pfqtd_2734c4f">Making the case for a new kind of growth</span><span data-component="mdc-c-icon" class="mdc-c-icon___oi7ef_2734c4f mck-link-arrow-right-icon"></span></a></div></div></div></div></div></div></div></div><div data-component="mdc-c-module-wrapper" data-module-theme="light" data-module-background="white" data-module-category="" class="mdc-u-grid mck-c-two-up-medium TwoUpMedium_mck-c-two-up-medium--tall__5uAkT 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