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class="_1525"><div class="_660z _3u39"><div class="_5gyr _5gy5 _5k6m"><div class="_1jbo _4are"></div></div><div class="_5gy5"><div class="_1jbo _4are _1jca _1jc- _5zlb"><div class="_4lr1" id="documentation_primary_nav_pagelet"><div class="_7a4" id="documentation_primary_nav_pagelet_container"><div class="_3wm0"><div class="_3wm1" data-click-area="left_side_nav"><div class="_3-96 _v-_"><a class="_cdp" href="/web/20190903210151/https://developers.facebook.com/docs/audience-network">Audience Network de Facebook</a></div><ul><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/getting-started" class="_3cx9">Démarrer</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/download" class="_3cx9">Télécharger</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/sdk-beta-program" class="_3cx9">SDK Beta</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/reference" class="_3cx9">Référence</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/samples" class="_3cx9">Exemples de code</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/best-practices" class="_3cx9">Best Practices</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/android" class="_3cx9">Android</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/ios" class="_3cx9">iOS</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/web" class="_3cx9">Web</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/unity" class="_3cx9">Unity</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/mapp-bidding-overview" class="_3cx9">Enchères sur app</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/reporting-api" class="_3cx9">API de rapports</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/native-ads" class="_3cx9">Publicités natives</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/testing" class="_3cx9">Tests</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/faq" class="_3cx9">Questions/réponses</a></li><li class="_3cx7 _3cxd"><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/policy" class="_3cx9">Politique</a></li></ul></div><div class="_2pi6"><span class="img _55ym _55yq _55yo" aria-busy="true" role="progressbar" aria-valuemin="0" aria-valuemax="100" aria-valuetext="Chargement..."></span></div></div></div></div></div><div class="_1jbo _4are _1jcw _1jd4 _5zlc"><div class="_1dyy" id="u_0_8"></div><div id="documentation_body_pagelet" data-referrer="documentation_body_pagelet"><div class="_34yh" id="u_0_0"><div class="_4cel"><span data-click-area="main"><div class="_40c7"><div class="_57yz _57z0"><div class="_57y-"><div class="clearfix"><div class="rfloat _ohf"><a role="button" class="_42ft _4jy0 _4jy3 _517h _51sy" href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/mapp-bidding-overview/?translation">Revenir à : Français (France)</a></div><div>Ce document a été mis à jour.<br/>La traduction en Français (France) n’est pas encore terminée.</div></div><div class="_50f8 _50f3">Anglais mis à jour : <abbr title="Mercredi 28 août 2019, 00:02" data-utime="1566975743"><span class="timestampContent">28 août</span></abbr><br/>Français (France) mis à jour : <abbr title="Lundi 26 novembre 2018, 08:26" data-utime="1543249605"><span class="timestampContent">26 nov. 2018</span></abbr></div></div></div></div><div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h1>Facebook Audience Network App Bidding Overview</h1> <p>Facebook Audience Network supports bidding in mobile apps as well as mobile websites. Mobile app bidding integrations can be from the mobile client to our server or from your server to our server. This overview will cover the general concepts of app bidding.</p> <ul> <li><a href="#introduction">Introduction</a> </li> <li><a href="#architectures">Integration Architectures</a> </li> <li><a href="#request-response">ORTB Request/Response and Supported Ad Formats</a></li> <li><a href="#win-loss-timeout-notification">Win/Loss/Billable/Timeout Notifications</a></li> <li><a href="#price-auction-viewability-latency">Payouts, Auctions, Viewability and Latency</a></li> </ul> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="introduction">Introduction</h2> <h3>What Is App Bidding</h3> <p>App Bidding is a way for publishers to establish an impartial and open auction over their ad inventory by offering every ad opportunity to multiple demand sources in real time. Every demand source has the opportunity to compete and win every impression, when the value is the highest.</p> <h3>Why App Bidding</h3> <ul> <li>A real-time auction is an opportunity to optimize for every ad request.</li> <li>Provides visibility into the true value of your ad inventory.</li> <li>Easy to maintain and requires less ad operations resources.</li> </ul> </div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="architectures">Integration Architectures</h2> <p>App bidding is offered through an endpoint that implements the Open Real-Time Bidding (ORTB) protocol to provide bids on individual impression opportunities. Facebook Audience Network SDK is still <em>required</em> in app bidding for 3 functions:</p> <ul> <li>Obtain the <code>buyeruid</code> (named <code>bidderToken</code> in Audience Network SDK), which is a required field in the bid request.</li> <li>Load bid response and show an ad in the event of winning an auction.</li> <li>Record impressions and clicks.</li> </ul> <h3>Key Steps In Bidding Flow</h3> <ul> <li><p>Obtaining <strong>bidder token</strong>: This is an opaque string that is <em>required</em> for Audience Network to be able to respond to a bid request.</p></li> <li><p>Sending <strong>bid request</strong> and getting <strong>bid response</strong>: this is the main interaction with the bidding endpoint where you send an ORTB bid request and receive a valid bid response or an error.</p></li> <li><p><strong>Running auction</strong>: Running an auction is needed to select a winner among bid responses. Auctions can run by in-house server that runs your own custom auction logic, by a 3rd party auction server, by the client directly on the user&#039;s device. <strong>Note:</strong> Since not all demand sources support real-time bids, so most setups include a step where real-time bids are compared with estimated CPMs from other demand sources (e.g. based on historical average CPMs).</p></li> <li><p><strong>Retrieving ad</strong> with bid response: When Audience Network wins an auction, the next step is to load the ad by using the Audience Network SDK on the user&#039;s device and passing it the payload from the bid response. Note that the payload does not contain an ad, it only contains information that allows the SDK to retrieve the ad from Audience Network Server.</p></li> </ul> <h3>Integration Types</h3> <p>When running auction (the 3rd step in above bidding flow), it can be hosted on <a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/mapp-client-bidding">Client-Side</a> or <a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/mapp-s2s-bidding">Server-Side</a>. Below are 3 different integration types:</p> <p><strong>Client-to-Server Integration Architecture</strong></p> <div><span><p>In this type of integration, the app, running on the user&#039;s device, calls Facebook Audience Network bidding endpoint and all other demand sources to get bid responses. Then the app will run the auction directly on user&#039;s device. This type of integration allows you to use app bidding without an auction server but requires relying on the user&#039;s device and potentially less-reliable network and more latency.</p> <img class="_253 img" src="https://web.archive.org/web/20190903210151im_/https://scontent-cdg2-1.xx.fbcdn.net/v/t39.2365-6/36845330_651688935193106_803913273882705920_n.png?_nc_cat=100&amp;_nc_oc=AQlHq8EwP5dLQ5RmCFGKlp-sJpyhpuKOORcrDNO5szvLWFMXI0Zv8xssP0rAo7jmmmI&amp;_nc_ht=scontent-cdg2-1.xx&amp;oh=7765e26862f391ad62316f82778fcf56&amp;oe=5E07D333" alt=""/><br/></span></div><p><strong>Server-to-Server Integration Architecture</strong></p> <div><span><p>In server-to-server integration, an auction server calls Facebook Audience Network bidding endpoint and all other demand sources to get bid responses. Then the auction server runs the auction and picks the winning bid. This auction server could be an in-house server running auction logic that you built or it could be a 3rd party server that is integrated with Audience Network&#039;s app bidding. This allows you to utilize the server&#039;s resources and available network to call the demand sources&#039; bidding endpoints. It also allows you to make changes to these endpoint integrations without necessarily requiring client updates.</p> <img class="_253 img" src="https://web.archive.org/web/20190903210151im_/https://scontent-cdg2-1.xx.fbcdn.net/v/t39.2365-6/36920078_1845430252420117_9211441201822040064_n.png?_nc_cat=109&amp;_nc_oc=AQkMbzV2N1JBvZ20ZatmpRFfWTgl2Bb91NIJvOKNLyosGXHaOi08juzMaGXkE4DfMEo&amp;_nc_ht=scontent-cdg2-1.xx&amp;oh=6c0d07e267cdc6983e22092b9e2f99fa&amp;oe=5E0A672F" alt=""/><br/></span></div><p><strong>External Ad Server Integration</strong></p> <div><span><p>The external ad server integration allows you to bridge today&#039;s world of waterfall mediation with app bidding. This works by doing a server-to-server integration with the demand sources that support app bidding and then passing the auction winner to the waterfall mediation platform which runs the waterfall and chooses the overall winning demand source. This integration is meant as an <em>interim</em> bridge between the worlds of waterfall mediation and app bidding. With this integration type you do not need to write your own auction logic.</p> <img class="_253 img" src="https://web.archive.org/web/20190903210151im_/https://scontent-cdg2-1.xx.fbcdn.net/v/t39.2365-6/36924437_2072523866152339_2399543531866685440_n.png?_nc_cat=109&amp;_nc_oc=AQm8eGmT7muWMDCQotJtTd100iZOqX60ws_fKcmrQbLDwZyGz3pFtBWMx5yb3OcccqI&amp;_nc_ht=scontent-cdg2-1.xx&amp;oh=3fab303b2cdeead4a3af6645162a60d1&amp;oe=5DFE16AD" alt=""/></span></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="request-response">ORTB Request/Response and Supported Ad Formats</h2> <h3>ORTB Request</h3> <p>Our bidding endpoint supports a subset of <a href="https://web.archive.org/web/20190903210151/https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.iab.com%2Fwp-content%2Fuploads%2F2016%2F03%2FOpenRTB-API-Specification-Version-2-5-FINAL.pdf&amp;h=AT3EUTwHCeAMQfRryfjvZuqm11ixwNyxN0pjIQ0MgxiL1pcZ5iIbai73r-29ttY8z3dJlcE5TFERMIidrAgXbq96FbHJ9AQgj6G2ZNF2F3wwSNOGAImsJyM5dLpWmiyKxlYAk5aIaxBFuLH9zLba" target="_blank" rel="nofollow" data-lynx-mode="hover">OpenRTB protocol v2.5</a>.</p> <p><strong>Note:</strong> The <code>app.publisher.id</code> field in the following request <em>must</em> be your Audience Network Business ID.</p> <pre class="_5s-8 prettyprint lang-code" style="">&#039;id&#039; =&gt; string // platform&#039;s auction identifier, &#039;imp&#039; =&gt; vec&lt; // slots to bid on shape( &#039;id&#039; =&gt; string, // platform&#039;s identifier for this slot auction &#039;banner&#039; =&gt; ?shape( &#039;w&#039; =&gt; int, // width &#039;h&#039; =&gt; int, // height ), &#039;native&#039; =&gt; ?shape( &#039;w&#039; =&gt; int, // width &#039;h&#039; =&gt; int, // height ), &#039;video&#039; =&gt; ?shape( &#039;w&#039; =&gt; int, // width &#039;h&#039; =&gt; int, // height &#039;linearity&#039; =&gt; int, // 1 = instream ), &#039;tagid&#039; =&gt; string, // Placement ID or Placement Name ) &gt;, &#039;app&#039; =&gt; shape( &#039;publisher&#039; =&gt; shape( &#039;id&#039; =&gt; string, // Publisher Business ID ), ), &#039;device&#039; =&gt; shape( &#039;ua&#039; =&gt; string, // device user-agent, required // Do not send ip or ipv6 if you are requesting bids from the client device // For server-side bid requests only, set one of ip or ipv6 &#039;ip&#039; =&gt; ?string, // device IPv4 (optional, server-side bidding only) &#039;ipv6&#039; =&gt; ?string, // device IPv6 (optional, server-side bidding only) &#039;dnt&#039; =&gt; ?int, // 0: normal, 1: do-not-track ), &#039;user&#039; =&gt; shape( &#039;buyeruid&#039; =&gt; string, // Audience Network Identity Token ), &#039;ext&#039; =&gt; shape( &#039;platformid&#039; =&gt; string, // Mediation partner Platform ID (FB App ID) ), &#039;at&#039; =&gt; int, // auction type: 1: First Price, 2: Second Price &#039;tmax&#039; =&gt; int, // auction timeout, ms &#039;test&#039; =&gt; ?int, // 0: normal, 1: test mode (we bid $99.99, but don&#039;t pay out) (optional) );</pre><div><span><h3 id="ad-formats">Supported Ad Formats</h3> <p>We currently support four types of ads that can be requested through OpenRTB: banner, native (native or native banner) and video (rewarded or instream video), and interstitial. <strong>Note:</strong> the banner, native and video objects are mutually exclusive, but one of them is <em>required</em>.</p> <p>Here is a list of supported ad formats in bid request:</p> <div class="_57-c"><table class="_4-ss _5k9x"><thead><th style="width:22%"> Ad Format </th><th> Parameters in Bid Request </th></thead><tbody class="_5m37" id="u_0_1"><tr class="row_0"><td><p>Native</p> </td><td><p><code>&#123;&#039;id&#039;: $&#123;AUCTION_ID&#125;, &#039;native&#039;: &#123; &#039;h&#039;: -1, &#039;w&#039;: -1 &#125;, &#039;tagid&#039;: $&#123;PLACEMENT_ID&#125;&#125;</code></p> </td></tr><tr class="row_1 _5m29"><td><p>Native Banner</p> </td><td><p><code>&#123;&#039;id&#039;: $&#123;AUCTION_ID&#125;, &#039;native&#039;: &#123; &#039;h&#039;: -1, &#039;w&#039;: -1 &#125;, &#039;tagid&#039;: $&#123;PLACEMENT_ID&#125;&#125;</code></p> </td></tr><tr class="row_2"><td><p>Interstitial</p> </td><td><p><code>&#123;&#039;id&#039;: $&#123;AUCTION_ID&#125;, &#039;banner&#039;: &#123; &#039;h&#039;: 0, &#039;w&#039;: 0 &#125;, &#039;tagid&#039;: $&#123;PLACEMENT_ID&#125;, &#039;instl&#039;: 1&#125;</code></p> </td></tr><tr class="row_3 _5m29"><td><p>Rewarded Video</p> </td><td><p><code>&#123;&#039;id&#039;: $&#123;AUCTION_ID&#125;, &#039;video&#039;: &#123; &#039;h&#039;: 0, &#039;w&#039;: 0, &#039;ext&#039;: &#123; &#039;videotype&#039;: &#039;rewarded&#039; &#125; &#125;, &#039;tagid&#039;: $&#123;PLACEMENT_ID&#125;&#125;</code></p> </td></tr><tr class="row_4"><td><p>Banner - Height: 50</p> </td><td><p><code>&#123;&#039;id&#039;: $&#123;AUCTION_ID&#125;, &#039;banner&#039;: &#123; &#039;h&#039;: 50, &#039;w&#039;: -1 &#125;, &#039;tagid&#039;: $&#123;PLACEMENT_ID&#125;&#125;</code></p> </td></tr><tr class="row_5 _5m29"><td><p>Banner - Height: 250*</p> </td><td><p><code>&#123;&#039;id&#039;: $&#123;AUCTION_ID&#125;, &#039;banner&#039;: &#123; &#039;h&#039;: 250, &#039;w&#039;: -1 &#125;, &#039;tagid&#039;: $&#123;PLACEMENT_ID&#125;&#125;</code></p> </td></tr><tr class="row_6"><td><p>Instream Video</p> </td><td><p><code>&#123;&#039;id&#039;: $&#123;AUCTION_ID&#125;, &#039;video&#039;: &#123; &#039;h&#039;: 0, &#039;w&#039;: 0, &#039;linearity&#039;: 1 &#125;, &#039;tagid&#039;: $&#123;PLACEMENT_ID&#125;&#125;</code></p> </td></tr></tbody></table></div><p><em>*You need to create a Banner placement in the Monetization Manager for this Ad Format</em></p> </span></div><h3>ORTB Response</h3> <p>A bid response is valid for 30 minutes. You can request the ad at any time within 30 minutes from receiving the bid response. Any impressions based on a bid more than 30 minutes won&#039;t be paid.</p> <p><strong>Note:</strong> once you request an ad with bid response, the ad can be cached on the client but must be shown within 60 minutes of when they are loaded. Any impressions based on an ad that is cached more than 60 minutes won&#039;t be paid..</p> <pre class="_5s-8 prettyprint lang-code" style="">&#039;id&#039; =&gt; string // platform&#039;s request identifier &#039;seatbid&#039; =&gt; vec&lt; shape( &#039;bid&#039; =&gt; vec&lt; shape( &#039;id&#039; =&gt; string, // Our identifier for this bid &#039;impid&#039; =&gt; string, // platform&#039;s identifier for this slot auction &#039;price&#039; =&gt; float, // Our bid price, in USD cents, CPM basis &#039;adm&#039; =&gt; string, // Our creative - see Rendering The Ad &#039;nurl&#039; =&gt; string, // URL to get if we win the impression &#039;lurl&#039; =&gt; string, // URL to get if we lose the impression ) &gt;, ), &gt;, &#039;bidid&#039; =&gt; string, // Our identifier for this response &#039;cur&#039; =&gt; string, // bid currency: USD</pre></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="win-loss-timeout-notification">Win/Loss/Billable/Timeout Notifications</h2> <div><span><p>We <em>require</em> <a href="#nurl-example"><strong>win</strong></a>, <a href="#lurl-example"><strong>loss</strong></a>, and <a href="#timeout-example"><strong>timeout</strong></a> notifications with the appropriate loss codes as defined in ORTB. ORTB <a href="#nurl-example"><strong>nurl</strong></a> and <a href="#lurl-example"><strong>lurl</strong></a> are provided in the bid response. Please check previous section for bid response example. In case of bid <a href="#timeout-example"><strong>timeout</strong></a>, we provide you with an alternative reporting route.</p> <h3 id="nurl-example">Win Notification</h3> <p>The win nurl will be provided in the bid response. You need populate <strong>Clearing Price</strong> in nurl:</p> <pre class="_5s-8 prettyprint lang-code" style="">&quot;https://www.facebook.com/audiencenetwork/nurl/?partner=$&#123;PARTNER_FBID&#125;&amp;app=$&#123;APP_FBID&#125;&amp;placement=$&#123;PLACEMENT_FBID&#125;&amp;auction=$&#123;AUCTION_ID&#125;&amp;impression=$&#123;IMPRESSION_ID&#125;&amp;request=$&#123;BID_REQUEST_ID&#125;&amp;bid=$&#123;BID_ID&#125;&amp;ortb_loss_code=0&amp;clearing_price=$&#123;AUCTION_PRICE&#125;&quot;</pre><ul> <li><code>$&#123;AUCTION_PRICE&#125;</code>: This should be replaced with the <strong>Clearing Price</strong> for the auction in the same unit as our bid (i.e. USD on CPM basis).</li> </ul> <h3 id="lurl-example">Loss Notification</h3> <p>Our loss lurl contains 2 flags you need populate:</p> <pre class="_5s-8 prettyprint lang-code" style="">&quot;https://www.facebook.com/audiencenetwork/nurl/?partner=$&#123;PARTNER_FBID&#125;&amp;app=$&#123;APP_FBID&#125;&amp;placement=$&#123;PLACEMENT_FBID&#125;&amp;auction=$&#123;AUCTION_ID&#125;&amp;impression=$&#123;IMPRESSION_ID&#125;&amp;request=$&#123;BID_REQUEST_ID&#125;&amp;bid=$&#123;BID_ID&#125;&amp;ortb_loss_code=$&#123;AUCTION_LOSS&#125;&amp;clearing_price=$&#123;AUCTION_PRICE&#125;&quot;</pre><ul> <li><code>$&#123;AUCTION_LOSS&#125;</code>: This should be replaced with ORTB <strong>Loss Code</strong>.</li> <li><code>$&#123;AUCTION_PRICE&#125;</code>: This should be replaced with the <strong>Clearing Price</strong> for the auction in the same unit as our bid (i.e. USD on CPM basis).</li> </ul> <p>Below is a list of different <strong>Loss Codes</strong> and corresponding <strong>Loss Reasons</strong>.</p> <div class="_57-c"><table class="_4-ss _5k9x"><thead><th>Loss Reason</th><th>Description</th><th>ORTB v2.5 Loss Code</th></thead><tbody class="_5m37" id="u_0_2"><tr class="row_0"><td><p>Internal error</p> </td><td><p>Internal error (e.g. when we won the auction, but our ad failed to load)</p> </td><td><p>1</p> </td></tr><tr class="row_1 _5m29"><td><p>Invalid bid response</p> </td><td><p>Bid is invalid (but on-time, not a no-bid, and valid enough that you can extract the nurl)</p> </td><td><p>3</p> </td></tr><tr class="row_2"><td><p>Bid timeout <a href="#timeout">*</a></p> </td><td><p>Bid response received, but too late for auction cutoff</p> </td><td><p>2</p> </td></tr><tr class="row_3 _5m29"><td><p>No bid</p> </td><td><p>No-bids are indicated as HTTP 204 (i.e. no nurl to call), but you may interpret our response as a no-bid (likely an integration issue). You may also request bids for several impressions, and we bid on some but not all.</p> </td><td><p>9</p> </td></tr><tr class="row_4"><td><p>Not highest RTB bidder</p> </td><td><p>Another bidder beat us, including synthetic bids (e.g. non-RTB exchanges), if they are entered into the same auction.</p> </td><td><p>102</p> </td></tr><tr class="row_5 _5m29"><td><p>Inventory didn&#039;t materialise</p> </td><td><p>Our bid won the auction, but the impression didn&#039;t materialize (e.g. page wasn&#039;t long enough to include this slot, or the user exited the app before the cached ad was used.) Not all partners can provide this (it&#039;s a non-event), so we will infer it if not provided.</p> </td><td><p>4902</p> </td></tr><tr class="row_6"><td><p>Sent to ad server</p> </td><td><p>Send this if the last touchpoint you have with the decision process is sending our high bid to the ad server. The impression may still be lost through missing line items, the ad server overruling the auction, or the inventory not materializing.</p> </td><td><p>4900</p> </td></tr><tr class="row_7 _5m29"><td><p>RTB winner not picked by ad server</p> </td><td><p>We won the RTB auction, but the ad server overruled the auction (e.g. direct).</p> </td><td><p>4903</p> </td></tr><tr class="row_8"><td><p>Win</p> </td><td><p>We won the full decision tree, and tag was placed on page (web) or ad object was cached (app). Viewable impression may still not result.</p> </td><td><p>0</p> </td></tr></tbody></table></div><h3 id="timeout-example">Timeout Notification</h3> <p>For the case of bid <strong>timeout</strong>, we provide you with an alternative reporting route. It is the generic nurl which might be called upon without the need to wait for the bid to arrive. The format is as follows:</p> <pre class="_5s-8 prettyprint lang-code" style="">&quot;https://www.facebook.com/audiencenetwork/nurl/?partner=$&#123;PARTNER_FBID&#125;&amp;app=$&#123;APP_FBID&#125;&amp;auction=$&#123;AUCTION_ID&#125;&amp;ortb_loss_code=2&quot;</pre><p><strong>Note:</strong> <code>$&#123;PARTNER_FBID&#125;</code>, <code>$&#123;APP_FBID&#125;</code> and <code>$&#123;AUCTION_ID&#125;</code> should be populated with appropriate values. The table below provides explanation about those values.</p> <div class="_57-c"><table class="_4-ss _5k9x"><thead><th>Param</th><th>Type</th><th>Description</th></thead><tbody class="_5m37" id="u_0_3"><tr class="row_0"><td><p>PARTNER_FBID</p> </td><td><p>Int</p> </td><td><p>Ad auction server id issued by Facebook. Use your app id here if you don&#039;t have a dedicated ad auction partner.</p> </td></tr><tr class="row_1 _5m29"><td><p>APP_FBID</p> </td><td><p>Int</p> </td><td><p>Facebook-issued Id of the application/business which initiated an auction.</p> </td></tr><tr class="row_2"><td><p>AUCTION_ID</p> </td><td><p>String</p> </td><td><p>Client-generated id of the auction you used for issuing a bid request.</p> </td></tr></tbody></table></div></span></div></div></div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><h2 id="price-auction-viewability-latency">Payouts, Auctions, Viewability and Latency</h2> <h3>Prices and Payouts</h3> <p>Prices are quoted in USD on a CPM basis (e.g. 4.25 means we&#039;ll pay $4.25/1000 impressions if we win). The same unit must be used for the clearing price in <a href="#nurl-example">nurl</a> and <a href="#lurl-example">lurl</a>. Payouts are made directly to the publisher.</p> <h3>Auction Mechanics</h3> <p>We always bid on a first-price basis, meaning we pay the amount we bid and we bid assuming we&#039;ll pay the full amount. This means we are at a disadvantage in a second-price auction, where other bidders can bid assuming they&#039;ll pay less than the amount bid.</p> <h3>Viewability</h3> <p>For app impressions, we only pay out if the impression is viewed, regardless of whether we were the highest bidder.</p> <h3>Latency</h3> <ul> <li>For minimum latency, request a single bid per API call (i.e., if you are auctioning five slots then call the API five times, each for a single bid).</li> <li>We don&#039;t provide region-specific endpoints. The Facebook infrastructure will route the bid request to the nearest data center.</li> <li>Use HTTP/2 persistent connections.</li> <li>Populate the ORTB tmax field in the bid request with the auction timeout, and we will choose a bidding strategy balancing latency and performance. (Please check <a href="#request-response">bid request example</a> above for more info about tmax)</li> <li>To meet latency targets, we may defer some processing to render time (i.e. a faster bid might mean a slower-rendering ad, and a slower bid results in an ad which renders faster).</li> <li>We are actively working on improving latency. We currently recommend a 800ms timeout for server-to-server bidding.</li> </ul> </div></div><div><div class="_4-u2 _57mb _1u44 _3fw6 _4-u8"><div class="_4-u3 _588p"><table class="uiGrid _51mz _57v1 _5f0n" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vTop hLeft _57v2 _2cs1 _51mw"><h2>More Resources</h2> </td></tr></tbody></table><table class="uiGrid _51mz _57v1 _5f0n" cellspacing="0" cellpadding="0"><tbody><tr class="_51mx"><td class="_51m- vTop hLeft _57v2 _2cs2"><h4><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/getting-started">Getting Started Guide</a></h4> <p>Technical guide to get started with Audience Network</p> </td><td class="_51m- vTop hLeft _57v2 _2cs2 _51mw"><h4><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/mapp-bidding-overview">Audience Network Mobile App Bidding Overview</a></h4> <p>Facebook Audience Network Mobile App Bidding architecture and other Concepts</p> </td></tr><tr class="_51mx"><td class="_51m- vTop hLeft _57v2 _2cs2"><h4><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/mapp-s2s-bidding">Mobile App Server-to-Server Bidding Integration</a></h4> <p>Step-by-Step tutorial for mobile app server-to-server bidding integration</p> </td><td class="_51m- vTop hLeft _57v2 _2cs2 _51mw"><h4><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/mapp-client-bidding">Mobile App Client-to-Server Bidding Integration</a></h4> <p>Step-by-Step tutorial for mobile app client-to-server bidding integration</p> </td></tr><tr class="_51mx"><td class="_51m- vTop hLeft _57v2 _2cs2"><h4><a href="/web/20190903210151/https://developers.facebook.com/docs/audience-network/download">Audience Network Mobile SDK Downloads</a></h4> <p>Latest versions of Audience Network SDK downloads page</p> </td><td class="_51m-"></td></tr></tbody></table></div></div></div></div></span><div class="_4-u2 _57mb _1u44 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