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|| {}; window.sfdcBase.chat = window.sfdcBase.chat || {}; window.sfdcBase.chat.invite = window.sfdcBase.chat.invite || {}; </script> <div class="globalnav-wrapper-c360 "> <a class="screen-reader-text skip-to-content-c360" href="#main-content"> <div class="screen-reader-container">Skip to content</div> </a> <hgf-c360nav locale=eu search="true" show-region-selector="true" context-nav-enabled="true" hide-login="false" truly-hide-login="false" show-button-main=true show-button-secondary=false hide-contact="false" origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360nav> <hgf-c360contextnav origin=https://wp.sfdcdigital.com/en-eu/wp-json> </hgf-c360contextnav> </div> <main id="main-content" class="pbc-open-template"> <div data-blade-id="1718304403189_16ow" data-blade-position="1" data-blade-name="sf/open" data-blade-variant="open" data-blade-source="www" data-blade-type="blade"> <style> .marquee--crm-ai { background-image: 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Grounded in your customer data.</span><br /> <span class="bottom-text">Powered by Salesforce AI.</span> </h1> <div class="blade__description blade__description--crm-ai"> <p> Discover AI that knows your business — and helps it grow. Generate trusted, relevant responses grounded in secure CRM data. Integrate actionable AI across your existing workflows, so you can focus on what matters most — driving revenue and building customer relationships. </p> </div> </header> <div class="cta_container flex flex--center ctas__2"> <div class="cta_button__wrapper" data-link-text="Talk to an expert" data-link-url="https://www.salesforce.com/eu/form/einstein-gpt/contact-us/?d=pb" data-link-type="primary cta"> <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Talk to an expert: What makes Salesforce the #1 AI CRM?" href="https://www.salesforce.com/eu/form/einstein-gpt/contact-us/?d=pb" target="_blank"> Talk to an expert </a> </div> <div class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/artificial-intelligence/" data-link-type="secondary cta"> <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Learn more: What makes Salesforce the #1 AI CRM?" href="https://www.salesforce.com/eu/artificial-intelligence/" target="_blank"> Learn more </a> </div> </div> </div> </article> </div> <div class="image_wrapper--crm-ai"> <img class="image--crm-ai" src="https://wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Marquee-Image.webp" alt="" /> </div> </section></div> </div><div data-blade-id="1712602960208_x20" data-blade-position="2" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1712602960208_x20" class="relative nup--blade layout--3 nup--card_statistic" > <div class="container container--min-spacing-top"> <div class="grid grid_main nup nup__3 nup__gridThree"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Companies drive business results with Salesforce AI. </h2> </header> <div class="cards"> <article class="card card__1 card__wrapper " data-module-track-impressions="" data-module-id="1712602968758_xs9" data-module-position="1" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?w=400" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?resize=300,116 300w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 30 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increased revenue </div> <div class="card__description text--center card__stat-no-cta">after implementing sales AI</div> </div> </div> </div> </article> <article class="card card__2 card__wrapper " data-module-track-impressions="" data-module-id="1712603028827_1bya" data-module-position="2" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?w=400" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?resize=300,116 300w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 29 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> faster case resolution </div> <div class="card__description text--center card__stat-no-cta">after implementing customer service AI</div> </div> </div> </div> </article> <article class="card card__3 card__wrapper " data-module-track-impressions="" data-module-id="1712603039069_ciw" data-module-position="3" data-module-type="card_statistic" > <div class="card--card_statistic pbc-g-elevation-2 flex border-rad-16 "> <div class="card__content__wrapper"> <div class="card__background card__background--top"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?w=400" class="card__background-image" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/04/ai-crm-stats-card-top.png?resize=300,116 300w" height="auto" width="100%"/> </div> <div class="card__copy__wrapper flex flex--column"> <div class="card__stat flex flex--jc-center"> <span class="card__stat-number"> 30 </span> <span class="card__stat-suffix card__stat-suffix--align-top"> % </span> </div> <div class="card__caption"> increase in conversion </div> <div class="card__description text--center card__stat-no-cta">after implementing marketing AI</div> </div> </div> </div> </article> </div> <div class="legal"><p>Source: 2023 Salesforce Success Metrics Global Highlights. Data is aggregated from 2,165 customers across 9 countries.</p> </div> </div> </div> </section> </div><div data-blade-id="1715008319982_ftk" data-blade-position="3" data-blade-name="sf/horizontaltabs" data-blade-variant="horizontaltabs" data-blade-source="www" data-blade-type="blade"> <section id="1715008319982_ftk" class="relative horizontaltabs--blade horizontaltabs---image" > <div class="container"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1715008319982_ftk" data-module-name="What sets Salesforce apart?" data-module-position="1" data-module-type="headline"> <header class="horizontaltabs__blade-heading text--center"> <h2 class="headline" style=" "> What sets Salesforce apart? </h2> </header> <div class="horizontaltabs--container"> <div class="tabs" data-component="tabs" data-localized-more="More"> <ul class="tablist automatic centered" role="tablist" aria-label="tablist"> <li data-module-id="tab-1-1715008319982_ftk" data-module-name="Complete CRM, Complete AI" data-module-position="1" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-1-1715008319982_ftk" type="button" role="tab" aria-controls="tab-1-1715008319982_ftk"> <span>Complete CRM, Complete AI</span> </button> </li> <li data-module-id="tab-2-1715008319982_ftk" data-module-name="Unified, Actionable Data" data-module-position="2" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-2-1715008319982_ftk" type="button" role="tab" aria-controls="tab-2-1715008319982_ftk"> <span>Unified, Actionable Data</span> </button> </li> <li data-module-id="tab-3-1715008319982_ftk" data-module-name="Flexible, Conversational AI" data-module-position="3" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-3-1715008319982_ftk" type="button" role="tab" aria-controls="tab-3-1715008319982_ftk"> <span>Flexible, Conversational AI</span> </button> </li> <li data-module-id="tab-4-1715008319982_ftk" data-module-name="Trust" data-module-position="4" data-module-type="tab" data-module-track-impressions="true" data-module-track-clicks="true" role="none"> <button data-tab="tab-4-1715008319982_ftk" type="button" role="tab" aria-controls="tab-4-1715008319982_ftk"> <span>Trust</span> </button> </li> </ul> <div id="tab-1-1715008319982_ftk" role="tabpanel" aria-labelledby="tab-1-1715008319982_ftk" > <section id="1715008319982_ftk" class="relative oneup--blade oneup--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1715008319982_ftk" data-module-name="Complete CRM, Complete AI" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Complete-CRM.webp?w=1024" class="image__asset" alt="Data Cloud dashboard from a company showing an Attributes panel and a pop-out of a live website. " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Complete-CRM.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Complete-CRM.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Complete-CRM.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Complete-CRM.webp?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Complete-CRM.webp?resize=1536,864 1536w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Complete CRM, Complete AI </h2> <div class="blade__description"> <p>Ditch those irrelevant outputs. With Salesforce, you can build and power AI with a complete CRM. That means every response is grounded in your business data, metadata, and proprietary models — streamlining sales pipeline, expediting service cases, and driving revenue.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/artificial-intelligence/business/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Learn more: Complete CRM, Complete AI" href="https://www.salesforce.com/eu/artificial-intelligence/business/" > Learn more </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div> <div id="tab-2-1715008319982_ftk" role="tabpanel" aria-labelledby="tab-2-1715008319982_ftk" class="hidden" > <section id="1715008319982_ftk" class="relative oneup--blade oneup--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="false" data-module-id="1715008319982_ftk" data-module-name="Unified, Actionable Data" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Unified-Actionable-Data.webp?w=1024" class="image__asset" alt="Product Intelligence dashboadrd showing gross sales, orders, and Top Product Categories panelsl. Pop-out window reads "Bundle Recommendation: Customers frequently bought the Northstar 4 Tent and the Dolomite 40f/40c Sleeping Bag together. Want to create a bundle?" " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Unified-Actionable-Data.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Unified-Actionable-Data.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Unified-Actionable-Data.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Unified-Actionable-Data.webp?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Unified-Actionable-Data.webp?resize=1536,864 1536w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Unified, Actionable Data </h2> <div class="blade__description"> <p>Generate tailored responses with AI that's natively connected to your CRM and harmonized data from Data Cloud. Power AI-driven insights you can act on right in the flow of work — without expensive model training.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/data/how-it-works/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Learn more: Unified, Actionable Data" href="https://www.salesforce.com/eu/data/how-it-works/" > Learn more </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div> <div id="tab-3-1715008319982_ftk" role="tabpanel" aria-labelledby="tab-3-1715008319982_ftk" class="hidden" > <section id="1715008319982_ftk" class="relative oneup--blade oneup--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="false" data-module-id="1715008319982_ftk" data-module-name="Flexible, Conversational AI" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Flexible-Conversational.webp?w=1024" class="image__asset" alt="Inventory Intelligence dashboard from Northern Trail Outfitters showing ABC Analysis of Product panel. A, B, and C-grade sales are shown. Einstein Alert pop-out reads, "Women's Ballard Rain Boots is running low on stock. Take action now." " sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Flexible-Conversational.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Flexible-Conversational.webp?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Flexible-Conversational.webp?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Flexible-Conversational.webp?resize=1024,576 1024w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Flexible-Conversational.webp?resize=1536,864 1536w" height="576" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Flexible, Conversational AI </h2> <div class="blade__description"> <p>Work with AI easily. Chat with Einstein Copilot, your AI assistant for CRM, in dynamic, multi-turn conversations. Using the full context of your data, metadata, prompts, and workflows, Einstein can intelligently reason and execute actions to complete any task.</p> </div> </header> <div class="cta_container flex flex--right ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/artificial-intelligence/einstein-ai-assistant/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Learn more: Flexible, Conversational AI" href="https://www.salesforce.com/eu/artificial-intelligence/einstein-ai-assistant/" > Learn more </a> </pbc-button> </div> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div> <div id="tab-4-1715008319982_ftk" role="tabpanel" aria-labelledby="tab-4-1715008319982_ftk" class="hidden" > <section id="1715008319982_ftk" class="relative oneup--blade oneup--right-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="false" data-module-id="1715008319982_ftk" data-module-name="Trust" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/MS-Compete-Tabs-Trust.webp?w=1024" class="image__asset" alt="Trust Layer showing gross sales, orders, and Top Product Categories panelsl. Pop-out window reads "Bundle Recommendation: Customers frequently bought the Northstar 4 Tent and the Dolomite 40f/40c Sleeping Bag together. Want to create a bundle?" 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Benefit from the scale of foundation LLMs, or safely bring your own model without compromising data privacy and security.</p> </div> </header> <div class="cta_container flex flex--right ctas__2"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" data-link-url="https://www.salesforce.com/eu/artificial-intelligence/trusted-ai/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Learn more: Trust" href="https://www.salesforce.com/eu/artificial-intelligence/trusted-ai/" > Learn more </a> </pbc-button> <pbc-button class="cta_button__wrapper" data-link-text="Watch the video" data-link-url="https://www.salesforce.com/plus/experience/trailblazerdx_2024/series/artificial_intelligence_at_trailblazerdx_2024/episode/episode-s1e10" data-link-type="secondary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Watch the video: Trust" label="Watch the video" href="https://www.salesforce.com/plus/experience/trailblazerdx_2024/series/artificial_intelligence_at_trailblazerdx_2024/episode/episode-s1e10" target="_blank" rel="noopener" > Watch the video <svg width="18" height="18" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg" fill="currentColor"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9558C7.5304 11.1461 7.83906 11.1461 8.02945 10.9558L15.6717 3.31348V7.73848C15.6717 8.00772 15.89 8.22598 16.1592 8.22598H16.8092C17.0785 8.22598 17.2967 8.00772 17.2967 7.73848V1.47595C17.2967 0.958186 16.877 0.538452 16.3592 0.538452H10.0977C9.82847 0.538452 9.61021 0.756713 9.61021 1.02595V1.67595C9.61021 1.94519 9.82847 2.16345 10.0977 2.16345ZM2.97559 4.03905C1.62939 4.03905 0.538086 5.13036 0.538086 6.47655V14.8516C0.538086 16.1977 1.62939 17.2891 2.97559 17.2891H11.3506C12.6968 17.2891 13.7881 16.1977 13.7881 14.8516L13.7881 8.88513C13.7881 8.59574 13.4383 8.45066 13.2335 8.65509L12.4493 9.43768C12.2661 9.62059 12.1631 9.86888 12.1631 10.1278V14.8516C12.1631 15.3003 11.7993 15.6641 11.3506 15.6641H2.97559C2.52686 15.6641 2.16309 15.3003 2.16309 14.8516V6.47655C2.16309 6.02782 2.52685 5.66405 2.97559 5.66405H7.79909C8.07127 5.66405 8.33106 5.55029 8.51564 5.35026L9.2223 4.58446C9.41442 4.37626 9.26675 4.03905 8.98345 4.03905H2.97559Z"/> </svg> </a> </pbc-button> </div> </div> </div> </article> </div> </section> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1718309077662_yi2" data-blade-position="4" data-blade-name="sf/nup" data-blade-variant="nup" data-blade-source="www" data-blade-type="blade"> <section id="1718309077662_yi2" class="relative nup--blade layout--4 nup--card_resource" > <div class="container"> <div class="grid grid_main nup nup__4 nup__gridFour"> <header class="nup__blade-heading text--center"> <h2 class="headline" style=" "> Discover how Salesforce AI can elevate your business. 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srcset="https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2024/08/CMP-Customer-story-iron-moiuntain-720-x-406-1x.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-eu/wp-content/uploads/sites/11/2024/08/CMP-Customer-story-iron-moiuntain-720-x-406-1x.webp?resize=300,169 300w" height="auto" width="auto"/> </a> </div> <div class="card__content__wrapper"> <div class="card__copy__wrapper"> <span class="badge blue95 pl-12 pr-12">Customer Story</span> <h3 class="card__headline mb-16" style=" "> <a href="https://www.salesforce.com/customer-stories/iron-mountain-ai-faster-automation/" data-link-text="Iron Mountain decreases average case handle times by 10%." data-link-url="https://www.salesforce.com/customer-stories/iron-mountain-ai-faster-automation/" data-link-type="header" target=""> Iron Mountain decreases average case handle times by 10%. </a> </h3> </div> <div class="cta_container flex flex--center"> <pbc-button class="cta_button__wrapper" data-link-text="Learn more" 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