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0 1 .7 0l2.8 2.79a.42.42 0 0 1 .068.498m-.106.138.008.004v-.01zM16 7.063h1.5a2 2 0 0 1 2 2v10a2 2 0 0 1-2 2h-11c-1.1 0-2-.9-2-2v-10a2 2 0 0 1 2-2H8a.5.5 0 0 1 .35.15.5.5 0 0 1 .15.35.5.5 0 0 1-.15.35.5.5 0 0 1-.35.15H6.4c-.5 0-.9.4-.9.9v10.2a.9.9 0 0 0 .9.9h11.2c.5 0 .9-.4.9-.9v-10.2c0-.5-.4-.9-.9-.9H16a.5.5 0 0 1 0-1" clip-rule="evenodd"></path></svg><div class="j i d"><p class="bf b bg z du">Share</p></div></button></div></div></div></div></div></div></div></div></div><figure class="ni nj nk nl nm nn"><div class="no jr l fj"><div class="np nq l"></div></div></figure><p id="6a52" class="pw-post-body-paragraph nr ns gu nt b hs nu nv nw hv nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk on"><span class="l oo op oq bo or os ot ou ov fj">W</span>elcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer. Together with the Lab’s managing director Adam Simon, the trio discussed the state of generative AI, especially in terms of where it is in <a class="af ow" href="https://www.gartner.com/en/research/methodologies/gartner-hype-cycle" rel="noopener ugc nofollow" target="_blank">the Gartner hype cycle</a>, the industry leaders in consumer-facing AI, what marketers can do with the new AI tools, and what’s next for generative AI. In addition, the following intriguing questions were also raised and explored:</p><ul class=""><li id="1315" class="nr ns gu nt b hs nu nv nw hv nx ny nz oa ob oc od oe of og oh oi oj ok ol om ox oy oz bk">Is generative AI already over the peak of its hype cycle?</li><li id="4b0a" class="nr ns gu nt b hs pa nv nw hv pb ny nz oa pc oc od oe pd og oh oi pe ok ol om ox oy oz bk">How quickly will we culturally accept to use private data to train generative AI?</li><li id="9cee" class="nr ns gu nt b hs pa nv nw hv pb ny nz oa pc oc od oe pd og oh oi pe ok ol om ox oy oz bk">Will generative AI cause the ad industry to implode?</li><li id="47fc" class="nr ns gu nt b hs pa nv nw hv pb ny nz oa pc oc od oe pd og oh oi pe ok ol om ox oy oz bk">How far away are we from achieving human-level general artificial intelligence?</li></ul><p id="afcb" class="pw-post-body-paragraph nr ns gu nt b hs nu nv nw hv nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">If you’re curious about generative AI and want to learn about how it impacts the world of advertising and marketing, this episode is a must-listen!</p><p id="cc63" class="pw-post-body-paragraph nr ns gu nt b hs nu nv nw hv nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media.</p><p id="d877" class="pw-post-body-paragraph nr ns gu nt b hs nu nv nw hv nx ny nz oa ob oc od oe of og oh oi oj ok ol om gn bk">If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on<a class="af ow" href="https://medium.com/ipg-media-lab" rel="noopener"> Medium</a> for our latest insights. Thanks for listening!</p><figure class="ni nj nk nl nm nn pf pg paragraph-image"><div role="button" tabindex="0" class="pi pj fj pk bh pl"><div class="pf pg ph"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*KNdaTnmvOrR2muE6jg2p4A.jpeg 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*KNdaTnmvOrR2muE6jg2p4A.jpeg 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*KNdaTnmvOrR2muE6jg2p4A.jpeg 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*KNdaTnmvOrR2muE6jg2p4A.jpeg 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*KNdaTnmvOrR2muE6jg2p4A.jpeg 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*KNdaTnmvOrR2muE6jg2p4A.jpeg 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*KNdaTnmvOrR2muE6jg2p4A.jpeg 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, 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