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<!doctype html><html lang="en"><head><title data-rh="true">Medium’s Trademark Policy. 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class="nl by bm nm nn"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="04cd" class="pw-post-body-paragraph np nq gu nr b hs ns nt nu hv nv nw nx ny nz oa ob oc od oe of og oh oi oj ok gn bk">People write about all kinds of things on Medium. Sometimes they reference companies or products. Sometimes they subtly (or not) promote brands. All fine by us. What Medium doesn’t allow is using someone else’s trademark in a way likely to confuse people.</p></div></div></div><div class="ab cb nh ni nj nk" role="separator"><span class="nl by bm nm nn no"></span><span class="nl by bm nm nn no"></span><span class="nl by bm nm nn"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="104b" class="ol om gu bf on oo op dy oq or os ea ot ny ou ov ow oc ox oy oz og pa pb pc pd bk"><strong class="al">What’s a trademark?</strong></h2><p id="6c58" class="pw-post-body-paragraph np nq gu nr b hs pe nt nu hv pf nw nx ny pg oa ob oc ph oe of og pi oi oj ok gn bk">A trademark can be lots of things, but usually it’s a word, phrase or design (like a company name, a product name, a slogan or a logo). It shows you that this good or service comes from one company as opposed to some other company.</p><p id="f61e" class="pw-post-body-paragraph np nq gu nr b hs ns nt nu hv nv nw nx ny nz oa ob oc od oe of og oh oi oj ok gn bk">Trademarks exist to prevent consumer confusion over the source of a particular good or service. They also stop one company from free-riding on another company’s investment in branding. By contrast, they do not exist to help a company stop someone from discussing it (or its products) or to end secondary markets.</p></div></div></div><div class="ab cb nh ni nj nk" role="separator"><span class="nl by bm nm nn no"></span><span class="nl by bm nm nn no"></span><span class="nl by bm nm nn"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="623d" class="ol om gu bf on oo op dy oq or os ea ot ny ou ov ow oc ox oy oz og pa pb pc pd bk"><strong class="al">Someone’s using my trademark on Medium. What do I do?</strong></h2><p id="e997" class="pw-post-body-paragraph np nq gu nr b hs pe nt nu hv pf nw nx ny pg oa ob oc ph oe of og pi oi oj ok gn bk">If you think someone’s using your trademark in a way that’s likely to confuse readers, let us know and we will take appropriate action. This might include temporarily or permanently removing the content.</p><p id="f838" class="pw-post-body-paragraph np nq gu nr b hs ns nt nu hv nv nw nx ny nz oa ob oc od oe of og oh oi oj ok gn bk"><strong class="nr gv">If you find infringement of your trademark on Medium, </strong><a class="af ih" href="https://help.medium.com/hc/en-us/requests/new?ticket_form_id=4422743654679&form=true" rel="noopener"><strong class="nr gv">please fill out this form</strong></a><strong class="nr gv">.</strong></p></div></div></div><div class="ab cb nh ni nj nk" role="separator"><span class="nl by bm nm nn no"></span><span class="nl by bm nm nn no"></span><span class="nl by bm nm nn"></span></div><div class="gn go gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><h2 id="77d3" class="ol om gu bf on oo op dy oq or os ea ot ny ou ov ow oc ox oy oz og pa pb pc pd bk"><strong class="al">If someone’s using my trademark, in what scenarios would you not take it down?</strong></h2><ul class=""><li id="19d5" class="np nq gu nr b hs pe nt nu hv pf nw nx ny pg oa ob oc ph oe of og pi oi oj ok pj pk pl bk">If they’re using it in a way not likely to confuse anyone about the source of a good/service.</li><li id="397c" class="np nq gu nr b hs pm nt nu hv pn nw nx ny po oa ob oc pp oe of og pq oi oj ok pj pk pl bk">If they are making fair use of it, such as <a class="af ih" href="https://en.wikipedia.org/wiki/Nominative_use" rel="noopener ugc nofollow" target="_blank">nominative fair use</a>. This is when someone uses a trademark to refer to a company or brand, not to indicate it is the source of a good or service. For example, if someone writes a story about Company X and in that story uses the phrase “Company X” to refer to “Company X,” that’s probably fair use. Even if “Company X” is your trademark. People are allowed to use your company or product name to write things, even negative things, about your company/product/brand. As long as they’re not confusing anyone about whether you authorized or endorse the post.</li></ul></div></div></div></div></section></div></div></article></div><div class="l"></div><footer class="pr ps pt pu pv ab q pw ix c"><div class="l ae"><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="ab cp px"><div class="ab q lg"><div class="py l"><span class="l pz qa qb e d"><div class="ab q lg lh"><div class="pw-multi-vote-icon fj jp li lj lk"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="footerClapButton" href="https://medium.com/m/signin?actionUrl=https%3A%2F%2Fmedium.com%2F_%2Fvote%2Fpolicy%2Fe3bb53df59a7&operation=register&redirect=https%3A%2F%2Fpolicy.medium.com%2Fmediums-trademark-policy-e3bb53df59a7&user=Medium&userId=504c7870fdb6&source=---footer_actions--e3bb53df59a7---------------------clap_footer------------------" rel="noopener follow"><div><div class="bm" aria-hidden="false"><div class="ll ao lm ln lo lp am lq lr ls lk"><svg 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