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Advertising Specifications | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa3046%3Ftrk%3Dhc-hp-recommendedTopics&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa3046%3Ftrk%3Dhc-hp-recommendedTopics" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="topic-page" data-test-selector="topic-page-container"> <div class="page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="page-heading__title t-black t-24 t-bold" data-test-selector="heading-title"> Tagged in “Advertising Specifications” </h2> <span class="t-14 t-black--light" data-test-selector="article-count">14 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425533" class="article-preview__link t-16" data-test-selector="article-preview-link"> Message ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Message Ads and Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With message ads, you can serve native ads to your target audience through LinkedIn Messaging. The ads are displayed on desktop and mobile devices when members are active anywhere on LinkedIn. The specifications for message ads are: Related tasks… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426057" class="article-preview__link t-16" data-test-selector="article-preview-link"> Conversation ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications and Conversation Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use conversation ads to start a conversation with professionals and business decision-makers through LinkedIn Messaging on both desktop and mobile devices. Conversation ads are a form of native advertising displayed to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425222" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic Ads Spotlight Format – Advertising Specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications and Spotlight Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Spotlight ads are a Dynamic Ad format that are personalized to each LinkedIn member and take them to your website or landing page. The ads are seen on desktop and are tailored to individual members based on their LinkedIn profile data, like profile… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420350" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic Ads Follower format advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Follower Ads and Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Follower ads are a Dynamic Ad format tailored to LinkedIn members. The ads encourage members to follow your LinkedIn or Showcase Page on desktop. They are personalized with the member’s profile photo next to your company’s logo, plus their first… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a421309" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic jobs ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications and Job Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Jobs ads are dynamic ads that are personalized and promote one or more job opportunities to qualified LinkedIn members in your target audience. The ads are dynamically generated in three types: Jobs You May Be Interested In, Picture Yourself, and… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423705" class="article-preview__link t-16" data-test-selector="article-preview-link"> Text Ads - Advertising Specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications and Text Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Text ads include a headline, brief text, and an image. They might be placed on the right rail of a variety of LinkedIn desktop pages. Below are the specifications required for text ads: Ad image: 100 x 100 pixels; upload a JPG or PNG file that is… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423663" class="article-preview__link t-16" data-test-selector="article-preview-link"> Sponsored Content and Direct Sponsored Content advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Sponsored Content is a LinkedIn Page post that is sponsored as an advertisement and delivered to the LinkedIn feed of members in your target audience, including members who don’t follow your company’s Page. Direct Sponsored Content is Sponsored… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a6282198" class="article-preview__link t-16" data-test-selector="article-preview-link"> Connected TV ad specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> LinkedIn Audience Network and Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> With LinkedIn Connected TV (CTV), you can use first-party data from our community of one billion professionals to help you reach your audience on a large-screen experience. The following table lists specifications your video ad must meet to be… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426534" class="article-preview__link t-16" data-test-selector="article-preview-link"> Single image ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Single Image Ads and Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Single image ads are a Sponsored Content ad format supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the member’s feed of your campaign’s target audience. Below are the advertising… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1383247" class="article-preview__link t-16" data-test-selector="article-preview-link"> Click-to-message ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications and Click-to-message ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> As an advertiser, you can use a click-to-message ad to capture your audience’s attention with a single image ad in the feed that redirects them to a conversation using a call-to-action (CTA) button. When members click the CTA button, they’re… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423364" class="article-preview__link t-16" data-test-selector="article-preview-link"> Lead Gen Form specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Single Image Ads, Advertising Specifications, and Lead Gen Forms </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Lead Gen Forms are templates that you can attach to a single image, carousel image, video, message, document, or conversation ad to collect information from the member if they click on the call-to-action button. The form is automatically filled with… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a493903" class="article-preview__link t-16" data-test-selector="article-preview-link"> Document ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications and Document Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Document ads are a type of Sponsored Content ad that appear in the LinkedIn feed and the LinkedIn Audience Network. Below are the advertising specifications for document ads. Document specifications Ad text specifications Related tasks Learn more… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427022" class="article-preview__link t-16" data-test-selector="article-preview-link"> Carousel Ads advertising specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications and Carousel Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Carousel ads are a Sponsored Content ad format that appear in the LinkedIn feed. They feature multiple images that can be scrolled through. The advertising specifications required for carousel ads are: Ads can be rejected if they do not meet our… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-13" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-13" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420342" class="article-preview__link t-16" data-test-selector="article-preview-link"> Dynamic Ads - Advertising Specifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Advertising Specifications </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Dynamic ads are personalized ads that are tailored to each member based on their LinkedIn profile data. Note: Each member sees their personalized information; member profile information is not displayed to other members. 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